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Marketing Moments
Elara Capital predicts moderation in decline of TV ad revenue

The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to....

By Team PITCH

On The Move
Condé Nast India names Sonia Kapoor as Chief Business Officer

Sonia Kapoor joins Condé Nast India from Zee Media's Innovation Studio where she served as the Head of Branded Content

By Team PITCH

Marketing Moments
Maruti Suzuki, SBS Biotech, Reliance Retail top advertisers on print...

As per the TAM AdEx report, more than 185K brands were present on Print during 2023

By Team PITCH

Marketing Moments
Slow and steady: Print players hopeful of continued growth this...

According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per....

By Chehneet Kaur

Marketing Moments
Retail co asks Netflix to pay Rs 25 cr for...

The Bombay HC is hearing the case about Kewal Kiran Clothing’s allegation that the makers of ‘Killer Soup’ have infringed....

By Team PITCH

Marketing Moments
Print ad volume up but have the rates dropped?

Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital....

By Chehneet Kaur

Marketing Moments
R K Swamy IPO booked 6 times on Day 2...

The IPO’s price band was fixed at Rs 270 to Rs 288 per equity share

By Team PITCH

Marketing Moments
INS backs ISEC, says advertisers’ money precious

In a chat with e4m, INS President Rakesh Sharma said changes in audience classification systems carry significant weight for publishers....

By Kanchan Srivastava

Pitch Feature
Digital projected to grow 17% in 2024

Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce

By Team PITCH

Pitch Feature
Print media clocks 4% AdEx growth in ‘23, to reach...

Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx....

By Team PITCH