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Marketing Moments
TRAI will finalise National Broadcast Policy by May-end: Anil Kumar...

Chairman Anil Kumar Lahoti on Thursday said TRAI’s goal is to provide a level playing field to all stakeholders in....

By Aditi Gupta

Marketing Moments
Elara Capital predicts moderation in decline of TV ad revenue

The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to....

By Team PITCH

Marketing Moments
Television rating agency: Does more mean merrier or messier?

TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We....

By Sonam Saini

Marketing Moments
Pay TV homes on the decline: Will CTV run the...

Industry experts feel that Pay TV may decline each year but will not go away completely, and while FTA is....

By Aditi Gupta

Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David

Marketing Moments
TV neither dead nor going to die: Anil Kumar Lahoti

TRAI Chairman Anil Kumar Lahoti, in a fireside chat with Tata Play CEO Harit Nagpal, said mobile is not replacing....

By Sonam Saini

Marketing Moments
Does ZEEL need a strategic or financial partner to weather...

In the aftermath of the Zee-Sony merger fallout and the subsequent crashing of its shares, Punit Goenka may have to....

By Aditi Gupta

Marketing Moments
Disney Star-Viacom18 merger's next crucial step: Adherence to legal process

Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private....

By Sonam Saini

Marketing Moments
Rs 125 crore added to DD’s kitty at the end...

Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far

By Sonam Saini

Marketing Moments
TV subs revenue down 4% in FY 2022-2023: TRAI

According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%

By Sonam Saini