HOWL Digital Wins Greaves Electric Mobility’s Full-Stack Marketing Mandate

HOWL Digital has secured the integrated marketing mandate for Greaves Electric Mobility, marking a significant step for the agency as it deepens its presence in India’s rapidly expanding electric vehicle space. The mandate spans full-stack marketing with a focus on sharpening brand presence, driving sales, and strengthening Greaves’ position in the EV market. the partnership comes at a time when the EV segment is becoming increasingly competitive. HOWL Digital plans to bring a mix of creative storytelling, performance-driven strategy, and consumer insights into the fold. As CEO Nabeel Merchant put it, “The EV space is at a pivotal point, and we’re excited to bring our creativity and data-led approach to accelerate Greaves’ journey.”

For Greaves Electric Mobility, the collaboration signals a renewed push to connect with India’s next wave of EV adopters. Managing Director Vikas Singh highlighted the growing importance of digital engagement, saying, “As the market expands, digital becomes a key driver of awareness and customer connection. With HOWL as our partner, we plan to strongly engage consumers and shape the narrative on India’s transition to electric vehicles.”

The win adds to HOWL’s growing list of impact-focused mandates across sectors. With work spanning BFSI, lifestyle, and mobility, the agency continues to position itself as a driver of modern, digitally rooted brand building. The Greaves mandate reinforces that direction—bringing together communication, strategy, and category expertise at a crucial moment for India’s EV evolution.