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Ankit Kapoor, CMO of Wholsum Foods opens up about the brand’s evolution, marketing philosophy, and how Slurrp Farm and Millé are reshaping family meals across...
From Mile Sur Mera Tumhara, Fevicol ad, Cadbury Dairy Milk to Asian Paints and more, Piyush Pandey’s campaigns are now part of India’s collective memory
Amul honours the icon whose storytelling and creativity left an indelible mark on Indian advertising
A formal notification is expected to be issued, once the Model Code of Conduct for the Bihar Assembly elections is lifted after November 15
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Profit after tax stood at ?84.80 crore, up 61.7 percent from ?52.43 crore in FY24
Earlier, Swati Bhattacharya served as Chief Creative Officer at FCB India
In his prior role, he was Business Head-TOI
He & his brother Prasoon Pandey were the first Indians to be awarded the Lions Lifetime Achievement award at Cannes
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In his prior role, Das was the Chief Growth Officer (Digital & Broadcasting) at TV9 Network
Singh moves on after almost a 15-month tenure
In his prior role, Rahul Supare was associated with Sakal Media Group as General Manager – All India Sales and Strategy
Net profit for the quarter came in at Rs 2,694 crore, up 4% year-on-year from Rs 2,595 crore
Karthik Narain has 25 years of experience in cloud technology, and before joining Google Cloud, he led Accenture’s Cloud First division
Before joining Allcargo Group, Punit Misra held key leadership positions at Zee Entertainment Enterprises Ltd
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Thakkar has been an integral part of the Ahmedabad-based conglomerate for over eight years
Marc Pritchard handles P&G’s brand-building disciplines worldwide and has been with the company for more than four decades
Sunil Moolchandani brings deep expertise in strategic sales leadership, customer lifecycle management, market development across urban, rural, institutional and commercial segments
The social platform has alleged that Perplexity and its data partners have illegally harvested Reddit content to power AI tools despite repeated warnings
Raj Nair joined Garage Worldwide as Chief Creative Officer in May 2024 after being associated with Madison BMG for over 7 years
Organic growth rises 2.6% as CEO John Wren says combined Omnicom-IPG entity will create world’s largest marketing and sales network with data- and tech-driven synergies
Jill Kramer most recently served as Accenture’s Chief Marketing and Communications Officer
Abhinav Iyer, Muthoot Finance’s Senior GM - Marketing & Strategy, shares how Sunehri Soch grew from a consumer campaign into a movement inspiring empowerment, while...
For luxury brands, print remains the preferred medium for building trust and reaching affluent consumers, though digital is rapidly gaining ground as engagement and reach...
From Dharna Durga to Apoorva Mukhija to Niharika NM, creators are now integral to a film’s success as they draw the social audience, note experts
Experts suggest that incorporating regional tastes, hyperlocal campaigns, and community-driven engagement could ensure national brands remain competitive even in smaller markets
From premium LED billboards to rural haats and temple towns, brands across categories are opting for OOH, reaffirming that outdoor is back in the core...
The cricket body has asked reputed entities to acquire the ‘Official Partner Rights’ for the Women’s Premier League, through a tender process
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Publicis has indicated it won't be directly replacing the role, suggesting a possible reorganization of its production leadership structure
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Rafael Rizuto will be based in New York and start his new role in January 2026
Govindarajan was HUL’s Brand Director for Surf Excel, South Asia
In an exclusive Q&A, CEO Nirupam Sahay discusses Hindware’s focus on premium products, experiential marketing, achieving double the market growth by FY26 and more
Santosh Hegde, Head of Marketing at Atlys, brings lessons from one industry to another, combining technology and customer insight to make international travel seamless for...
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Rohit Potphode will report to Yosuke Murai, Head of India, dentsu Sports & Entertainment
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Jeet Sawhney has almost three decades of experience in the travel industry
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Zoyumi integrates core functions within a single SaaS platform - content scoring, creative production, and performance tracking in a fully API-driven solution
As India’s festive economy scales new peaks, the modern festive playbook blends data with emotion, precision with purpose, and full funnel impact with cultural insight
After peaking at Rs 92,500 crore in 2023, IPL’s overall value has fallen 5.9% YoY over two seasons; JioStar consolidation and RMG ad ban seen...
This follows the resignation of Unsoo Kim, who will step down from his role effective December 31, 2025
The expanded partnership includes a $400 million spending commitment from WPP for Google technologies
Text ads on Google Search will now appear together under one ‘Sponsored results’ label
The agency's net revenue in Asia Pacific recorded 6.5% growth on an organic basis
Prior to joining G Square Housing, he served as Senior Vice President at Casagrand
Rishi Patnaik, formerly with Nykaa Fashion, to lead Kult’s growth and strategic initiatives
MTV Music, MTV 80s, MTV 90s, Club MTV and MTV Live will go off air after 31 December
Conceptualised by Lowe Lintas, the campaign captures a truth that resonates deeply with Indians across the globe
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Senco Gold & Diamonds launches festive campaign with Kiara Advani for the launch of the ‘Shagun Collection’ this Dhanteras
Ajay Bathija joins UNIBIC Foods as Chief Executive Officer, bringing 20+ years of FMCG and beverages leadership experience, including Coca-Cola
The directive comes ahead of the General Elections to the Legislative Assembly of Bihar and bye-elections to eight Assembly constituencies
The campaign film showcases two families from distinct backgrounds, each navigating their unique path to home ownership
Under this new two-year agreement, Banijay Asia will represent Talpa Studios’ portfolio of non-scripted formats in India and Thailand
The AI hub is a multi-faceted investment of approximately USD 15 billion over five years
Ashish Tiwari, Chief Marketing Officer, Home Credit India, talks about the brand’s festive campaign, empowering families with accessible and stress-free financing & blending purpose with...
Shweta Rangra, Vice President – Marketing, Hafele India tells us about the company’s brand proposition, 'Maximising what matters the most’, its association with Sachin Tendulkar...
Vinay Subramanyam, Marketing Director, Kellanova South Asia, talks about the brand’s evolving media mix, their marketing strategy, growing role of AI, and more
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According to reports, the review covers all global markets and includes media planning, buying, and activation duties
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Thomas John replaces Dietmar Knoess, who decided to pursue new interests outside of the company
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From phones to TVs, Netflix is expanding its gaming footprint with party games and interactive experiences designed for the living room
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Short videos are proving the most effective format for brand recall, with 53% of consumers citing them as key for awareness, according to an industry...
Pradeep Dwivedi, Group CEO of Eros Media World Group, has been elected to serve a three-year term, from 2025 to 2028
Chandana Agarwal was leading Communications as President North and East at 82.5 Communications
WPP Media will work closely with Bayer to strengthen consumer engagement, optimize media efficiency, and integrate digital and ecommerce initiatives for greater business impact
Total revenue stood at Rs 2,071 crore in FY25, a 64% increase over the previous year
Before this, Janvi Mehta served as Senior Director – Digital Trading at WPP Media
New ad film showcases homes as dynamic spaces of identity, creativity, and connection
Sandeep Tanwani, Chief Marketing Officer, Pidilite Industries, talks about their recent KwikGPT, marketing strategy, and more
Speaking at FICCI FRAMES, Kevin Vaz expressed that a light-touch regulatory regime is the optimal approach to ensure the growth envisioned for the M&E sector
Speaking at FICCI Frames 2025, Sanjay Jaju, Secretary of the MIB, talked about the transformative journey of India's media and entertainment sector while highlighting opportunities...
Sheran Mehra joins IndusInd Bank from Tata Digital, where she most recently served as Chief Business Officer
Priyanka brings over 17 years of experience across leading global networks and independent agencies including Dentsu Creative, Rediffusion, FCB, and Intertwined
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Amit Mehta, MD - Kameda LT Foods JV and VP, Food Business, LT Foods Ltd., shares how the company is blending innovation, wellness, and digital...
Globally, advertisers are shifting from tracking ad delivery to measuring real attention—how long users actually view, listen to, or interact with ads
As influencer marketing grows into a multi-billion-dollar industry, brands need deeper insights than native analytics provide, understanding why posts perform and how they impact business...
As per sources, the pitch is likely aimed at reimagining the app’s communication and design language
Amit Shukla moved on from Hindustan Times after a term of 11 years and is a media sales leader with over two decades of experience
Hari Krishnan joined Tilt Brand Solutions in April 2024
BTS, BLACKPINK, and K-dramas may spark the craze, but it’s Korean flavours and beauty rituals that are redefining how young India eats, shops, and aspires
Khushnooma Kapadia, VP Marketing; South Asia at Marriott International, on how the latest brand campaign blends celebrity authenticity, tech-enabled experiences, and cultural storytelling
Birla Opus Paints' Inderpreet Singh shares how the new brand disrupted the paint industry, turned its weakness into strength, boosted brand recall to 80% through...
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The campaign film is titled ‘Let the Celebrations Come Alive in Your SKINN’
YouTube has rolled out a viewer-friendly update aimed at minimizing distractions and streamlining engagement
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Under the deal, Prosus will acquire shares worth ?1,968 crore, while WestBridge Capital will purchase shares worth ?431.5 crore
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Puneet Kusumbia, Vice President - Marketing, Heritage Foods, shares how innovations, new launches, premiumization, marketing initiatives and distribution have driven growth for Heritage Foods Limited
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Brands are breaking away from conventional hoardings to enter homes, routines, and conversations turning the ordinary into extraordinary canvases for connection
Priyaah Sundaram, Head, VP, Customer Experience and Fulfilment, Cleartrip, shares how technology advancement and customer expectations have risen in parallel and mirror each other
Sooraj Balakrishnan, Associate Director & Head of Marketing, Acer India shares the power capabilities of using AI built into Acer’s hardware, gaming opportunity and gunning...
Sheena Kapoor, Head – Marketing, Corp Comm & CSR, ICICI Lombard, talks about the perception of insurance as a low involvement category and how the...
Geetanjali Chugh Kothari, CMO of Generali Central Life Insurance, speaks on the refreshed brand identity and how the insurer is betting on trust, technology, and...
Rajeev Raja, Founder & Soundsmith, BrandMusiq, takes us through the journey of creating the first global sonic identity for 7 Up, how sonic identity can...
Jayendra Gupta, Country Acting Marketing Manager and Integrated Media Manager at IKEA India, outlines how the retailer is localising its global vision to win Indian...
Ragini Hariharan, Marketing Director - Beauty & Personal Care at Himalaya Wellness, shares how Himalaya is blending tradition, science, and digital storytelling to stay relevant...
Puneet Gupta, Senior Executive VP and Business Head for Digital Business & Marketing at Nuvama Wealth shares how AI and customer-centric innovation are reshaping financial...
With its new campaign, ‘EV Sahi Hai’, Udit Malhotra, Head of Marketing, JSW MG Motor India says the OEM is looking to dispel the myth...
Rajesh Balachandran, CMO, Muthoot FinCorp, shares how the brand is balancing tradition with technology, regional resonance with pan-India campaigns, and more
Gaurav Tayal, Divisional CEO - Matches & Agarbatti Division, ITC shares how the brand is betting big on premiumization and innovations to drive growth
Venkata Swamy, Chief Digital & Marketing Officer at HDB Financial Services, highlights how the company is building products around real cash flows, driving hyper-local engagement,...
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Rain surcharges, late-night delivery fees, packaging costs, platform charges, GST, and even “small cart” penalties are quietly inflating bills
India’s public broadcaster has floated an RFP to onboard a Project Management Unit to enable stronger ad revenues, global partnerships and multi-language content expansion
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The iPhone 17 series lineup, launched at the ‘Awe Dropping’ event, includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro...
Sarah Thompson was earlier the Global CEO of Droga5
Co-Founder Ashutosh Valani on building a modern Indian beauty brand with data-driven insights, MarTech adoption, and a mix of celebrity power and digital-first strategy
Floriane Tripolino is being named CEO of WPP Open X, WPP’s bespoke agency team dedicated to The Coca-Cola Company
Navneet Munot, MD & CEO, HDFC AMC shares how the “Mutual Funds Sahi Hai” campaign was a gamechanger for the industry, why HDFC AMC designs...
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Digital ad fatigue and rising CAC are pushing platforms like Flipkart, Amazon and Myntra to pivot from ads to content, building trust, communities, and new...
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In his first interview as the Chairman of the ABC, Karunesh Bajaj, EVP – Marketing & Exports at ITC, outlines his vision, priorities, and plans...
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The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to...
Charlton D’Silva, Global CEO of Publishers Internationale, spoke to e4m about partnership with The New York Times, the opportunities it offers Indian advertisers, and more
Nike flips its iconic “Just Do It”. The swoosh has shifted from a command to a question, and in that lies its boldest play yet....
Rahul Talwar, CMO, Axis Max Life Insurance, talks about building trust through emotionally intelligent storytelling, balancing traditional and digital media, localizing for cultural contexts &...
His family and employees will carry the Group forward in respect and continuity of these values, the company said
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Nutritionists like Rujuta Diwekar and Pooja Makhija are widely followed for their practical, locally rooted diet advice
The e-commerce giant channels multi-celebrity advertising magic to transform shopping sprees into surreal celebrity wonderlands for its Big Billion Days campaign, developed by Leo Burnett
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She will spearhead the company’s digital strategy, brand growth and partnerships
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IPO fund raise to pay Rs 34 crore towards the acquisition
The company has also allocated Rs 4 crore to establish a short-form content production hub powered by AI
Puneeth Bekal, EVP and CMO of HDFC Securities, speaks to e4m on how the brand integrates performance marketing with brand building, and focuses on targeted...
Chloe Malle will succeed Anna Wintour, who has held the position since 1988
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The consultancy expects AI-driven models to become a core part of its differentiation in the coming years
Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand talks about how celebrity endorsements have helped the brand and why television is an important part of its media...
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The tech giant, however, faces strict limits on search contracts and data sharing
NBDA has written a letter to Finance Minister & Chairperson, GST Council, Nirmala Sitharaman highlighting critical concerns emerging from the current GST regime
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In a full-page ad in TOI, without naming competitors, the creative asks consumers to choose between local and foreign origins, tapping into the ongoing “vocal...
Most recently, Athul Prabhu was with Glance
Panda has been appointed independent director and Dinesh Kumar Garg has been appointed as the full-time director of the company
Bhavesh Panchal has held leadership roles at global firms such as VFS Global, Hitachi Consulting, Deloitte, and Mahindra & Mahindra
With attention spans shrinking and audiences craving authentic, shareable formats, short videos have emerged as a powerful medium of cultural expression
In her new role, Sanon will advocate for the rights and well-being of women and girls
Kokoro Bharat also unveiled its first AI-made audio-visual to celebrate the milestone, with lyrics penned by co-founder Nupur Sharma
Vivek Das was recently part of the India leadership team at EssenceMediacom, where he led the Google India and Southeast Asia business
Cross-functional expertise to help GCCs attract top talent and strengthen reputation
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Several brands in FMCG, fashion, beauty, jewellery, tiles, and electrical goods are feeling the pinch with the 50% tariff coming into effect, say experts.
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Industry observers say X may see selective growth as it caters to categories tied to real-time info; suggest stronger brand-safety
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Celebrating four and a half decades of business journalism while looking ahead to India@2047
Vaibhav Maloo’s role at Enso Group continues to define him as one of the central forces in shaping the company’s ambitions and future
Rediffusion–icymi report showcases the milestones, records, and moments that have turned the Duleep Trophy into an experimental legacy
Karunesh Bajaj will take over from current chairman Riyad Mathew, and Jain will take over from Bajaj, highly placed sources told e4m
Shantanu Sapre returns to Lowe Lintas, having spent over 15 years in the earlier stint with the agency
Manoj Sahay brings over two decades of experience with FMCG companies, including Britannia, Reckitt Benckiser and Castrol
In this edition of Pitch BrandTalk, Prasun Kumar, CMO of Magicbricks, explains how the brand blends technology, hyperlocal strategy, & emotional storytelling to build trust...
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Sajith Sivanandan named CEO of Tata Digital
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Aanandita Dutta joined Pizza Hut in 2023 after her stint with Unilever
Organic Tattva has released a video that embodies the joy and purity of celebrating Ganesh Chaturthi
Myntra will operate through a dark-store-led fulfillment model in the city
Sapna Desai, CMO, ManipalCigna Health Insurance, on why consumer-first storytelling, seamless experiences, and a balance of technology with empathy are redefining the future of healthcare...
DCODE is a digital marketing playbook designed to serve as a compass for professionals navigating India’s ever-changing digital landscape
Ravindran was earlier with The Times of India as Associate Vice President and Response Head
The film promotes the brand’s vacuum cleaner range
The campaign showcases the brand’s advanced value-added MDF range — 710 HDMR HDF, and pre-laminated MDF
The campaign has been conceptualised and crafted by Thought Blurb Communications
Company aims to achieve double-digit growth every year until 2030
Raja Chakraborty, Chief Marketing Officer, Continental Coffee, speaks of the launch of premium coffee brand, Percol, in India and how e-comm, North & West markets...
The study highlights how some trophies transcend their physical form to become cultural markers of excellence, national pride, and collective memory
Alongside this product launch, Asian Footwears also announced an ambitious Rs 100 crore investment to expand its operations across India
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Saikot Das was most recently Senior Director – Marketing & Brand Experience at Levi Strauss & Co
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The theme of the third edition of the conference is ‘Beyond the Transaction: Building a Legacy of Values’
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Prior to this, Shridhar Venkataramana worked in the sports broadcasting & streaming space across Star Sports, Viacom18 Sports, and JioStar
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Prior to this, Megha Manchanda was with DBS Bank as Senior VP, Head of Marketing (Consumer Banking)
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Prior to this, Nipun Mahajan was with Stellantis as Sales And Marketing Director - ASEAN region
The campaign highlights all-new Super Term Plan by Aditya Birla Sun Life Insurance Company Limited
The company’s market capitalisation has also dropped to ?10,436.46 crore, sharpest single-day drop since May 9
The Dentsu India-IWMBuzz partnership builds on the success of last year’s inaugural India Gaming Report
With no official clarity, industry players remain uncertain whether the Bill has been shelved for good or is being reworked behind closed doors
This Bill encourages e-sports and online social games while prohibiting harmful online money gaming services, advertisements, and financial transactions related to them
Prior to this, Adamya Dua was with Sukoon Health as Marketing Head
In response to user annoyance and subscription threats, OpenAI has restored GPT-4o
Jasdeep Singh joins Sparsh from Care Hospitals, where he served as the Group CEO of Quality CARE India Limited
Ex-CTO of Udaan, Gaurav will help accelerate development and implementation of EY’s technology-led business solutions with a strong focus on AI
The investment will enable Goldi Solar to expand its production
In the film, Aishwarya addresses the growing influence of social media on personal worth, cautioning against allowing likes, comments, and online validation to define self-worth
Shell India has played a pivotal role in supporting the nation’s energy needs, and the video captures this legacy
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Jaideep Gandhi elected Vice-President of the association
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This is the duo’s second stint at the agency
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The agency has been co-founded by Ishita Misra and Pradyot Mokashi
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Sunish Jose held the CEO role for over 3 years
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Connect Digital offers to fuse audience intelligence, AdTech and creative innovation on a single platform
Binay Mehra will be based out of the agency’s Delhi office
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Sources say Council members are skeptical of the traditional door-to-door model. Some argue that housing societies have become far more restrictive post-Covid, making surveyor access...
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Market analysts say GenZ consumers are now co-creators of culture; brands are catering to their values and aspirations, and this reflects in the media mix
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As AI reshapes the advertising landscape, global players see heavy losses on Wall Street, but will India’s fast-growing digital ad market continue to offer crucial...
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Industry insiders say scarcity isn’t the only reason. Many creators are intentionally keeping their feeds organic to build trust
Zepto’s tie-up with HoABL to market Vrindavan plots signals a bold new chapter for India’s q-commerce industry, now targeting aspirational purchases
Lyndon Louis joins Exicon from McCann Health India, where he was Executive Creative Director
From muted minimalism to vibrant maximalism, Indian beauty brands aren’t just chasing trends, they’re redesigning the language of the shelf, one bold box at a...
Urban cafes like Delhi, Mumbai and Bengaluru are evolving into vibrant, alcohol-free party venues, indicating a new breed of nightlife that is wellness-driven
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The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26
Gunjan Khetan, Marketing Director – India, Perfetti Van Melle, shares how focus on social purpose helps drive profitability, and why humour in campaigns works for...
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hile festive demand and domestic consumption may soften the blow, experts warn that sustained tariffs could slow advertising momentum, with export-heavy sectors bearing the brunt.
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Google has not put Chrome up for sale and has indicated it will fight any forced separation, warning that it could undermine user security and...
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Samir Sethi, Head of Brand Marketing at PolicyBazaar, shares how the insurance aggregator leverages Google searches to Instagram swipe
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Shah has been at the forefront of driving government sales, playing a pivotal role in expanding the channel’s reach and significantly boosting revenue in this...
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In his most recent role, Subodh Singh was the Output Head at Zee News
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Amit Shukla was associated with HT Media after 11 years
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Bajaj Consumer Care has posted 8% year-on-year increase in consolidated revenue from operations to Rs 267 crore
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The brand has launched the “Bring Home the Smart” campaign
Kaushik Chakraborty, Head of Marketing & Corporate Communications at Tata Capital Limited, speaks about the campaign, their marketing strategy & more
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At the recent e4m & Teads Custom Roundtable (CRT), marketers and media professionals came together to debate how CTV is transforming audience engagement, brand building,...
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Brands reinventing marketing strategies to cater to thoughtful gifting, to create participatory experiences and build cultural connections
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Hemant Shringy to start his journey with Wondrlab next week
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Gupta was speaking at ‘50 Days to Go’ event for the ICC Women’s Cricket World Cup 2025 in Mumbai
From last-minute briefs to payment delays, creators share what’s going wrong — and how both sides can make it work
Mohan brings a rich blend of editorial expertise and business acumen to the role
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Indian creators are no longer waiting for brands to cast them in campaigns
Sujala Martis, Consumer Marketing Director – India, Platinum Guild International, shares how differentiation, meaning and aspiration for platinum has helped get consumer traction, and more
As part of our new series e4m Do Good, we speak to Shaji Varghese, CEO, Muthoot FinCorp, about the company’s new initiative Spark Awards, and...
Media Leader and Dadasaheb Phalke Film Foundation Awardee returns to lead the next growth chapter at PTC Network
Before joining Jubilant FoodWorks, Kritika was with OLX for four years
The programme is part of the Google News Initiative and aims to equip editorial teams with tools and workflows that use AI
Parle-G's Friendship Day campaign celebrates mothers as our first and forever friends
The campaign is titled Kaam Sahi. Daam Sahi
The National Green Tribunal has sought answers from the Central Pollution Control Board and Delhi Pollution Control Committee on a petition by the Citizens Foundation
At the e4m Health and Wellness Marketing Conference 2025, Manish Anandani, in a keynote session, emphasised that meaningful brand impact goes beyond product features
Rasika Prashant, Co-founder & CMO of Tata Soulfull, took the stage at e4m Health and Wellness Marketing Awards to share her insights on “building a...
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A panel discussion at the e4m Health & Wellness Marketing Conference explored how pharma storytelling is shifting from efficacy driven messaging to emotionally resonant, trust-based...
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Nitin Paranjpe currently serves as the Non-Executive Chairman of Hindustan Unilever Limited
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Speaking at e4m Health and Wellness Marketing Awards, Anupam Katheriya, CEO of Cholayil and Director of Medimix, said trust, not just ads, drives consumer choices...
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Our weekly take on ads that caught our eye or failed to make an impression
Welcome to a new kind of recruitment strategy, where virality trumps viability, and every product wants a LinkedIn prole
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As of July 2025, 1500-1700 GCCs are active across India, according to industry estimates
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Google’s shoppable ad tiles marry product discovery with performance marketing
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From floating holograms and robotic arms to dual screen illusions and mobile-synced digital triggers, OOH players say the medium has broken free of the constraints...
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The matter originated from an inquiry initiated by the CCI in November 2020, focusing on Google’s billing methods within the Play Store
Dating apps are now marketing heartbreak, using breakup-themed campaigns to tap into Gen Z’s focus on self-care and emotional growth
Before joining Pepe Jeans, Rakesh held the position of Vice President at Flipkart
The government will select winners based on originality, creativity, and relevance to the theme
Investor representatives Sumer Juneja (Softbank) and Anand Daniel (Accel) to step down
Campaign uses real-time emotion detection and food-order mapping to deliver hyper-contextual content recommendations
The #SabkaJawaabTedheMedhe campaign shows how modern brands can thrive by staying culturally in tune and creatively fearless
As part of the campaign, the organization will be conducting an awareness drive through all its 22 centers across India
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Platforms blocked for streaming sexually explicit content without compliance; emergency powers invoked under IT Act
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At e4m Health & Wellness Marketing Conference 2025, Cipla Health MD urges marketers to rethink strategies, puts spotlight on middle-class boom and missed opportunities
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Niyati Bohra has earlier been part of the launch of NDTV Marathi
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Nachiket Deole recently stepped down as Head of Sales, India, at DoubleVerify
The ASA banned a Marks & Spencer ad for breaching social responsibility codes amid growing scrutiny of harmful beauty standards
Investor consortium includes VCs, ex-CXOs, ex-CMOs, and leading angel investors across categories
The TVC has been conceptualized by Scarecrow M&C Saatchi
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CEO Puneet Goenka reaffirms 8% ad revenue growth target for FY26 despite limited visibility on recovery
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The new venture studio will develop and scale event and entertainment IPs across categories
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Many brands are still caught in the conversion trap, pushing for short-term clicks over long-term advocacy, say experts
Urvashi Rautela's plush accessories turn heads at Wimbledon 2025, sparking online buzz and playful fashion debates
Elon Musk’s EV giant makes a high-voltage debut, but roadblocks around pricing and infrastructure remain
First Integrated Campaign to Launch Later This Year
Mike Jatania has served as Executive Chairman of the company since late 2024
The company has reported a total income of Rs 41,967.5 crore for FY25, marking a nearly 9% increase over FY24
Prior to this, Animesh Kumar was Chief Growth Officer at Digital Castle
In his new role, Rituraj Dasgupta will lead efforts to deliver impactful marketing strategies and partnerships that drive audience engagement and client success
The company reported a modest 3% growth in consolidated revenue from operations
Prior to his elevation, Rak El Noumeir held the role of Vice President Insights & Analytics, Africa, Middle East and South Asia Sector at the...
Prior to his elevation, Vivek Nair held the role of Associate Director - Media Strategy and Planning at the company
The 1,505-piece LEGO model set introduces the talking feature in collaboration with Hasbro
The cinema innovation, for Aasmaniyat collection, is being carried out during high-footfall screenings of Sitare Zameen Pe in Mumbai, Delhi, and Hyderabad
For three years, Prasar Bharati will produce and broadcast all international and national handball events on DD Sports, Waves OTT and other PB platforms
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Before this role, Manish Chopra held a senior position at Shein India, a company backed by Reliance Retail
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Prior to his elevation, Tanuj Luthra held the role of VP - New Auto at the company
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Launched in 2022, Branquila drives end-to-end marketing and brand mandates across India’s lifestyle, fashion, media, entertainment, sports, and D2C ecosystem
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After the deal, control of the company will shift to Multiples Private Equity
Apart from Varun Dubey, the founding team includes Manoj Kumar (COO) and Dr. Alexander Kuruvilla (Chief Medical Officer)
Prior to this, Shradha Shahani was Associate Digital Editor at Condé Nast Traveller India
Prada’s collaboration puts centuries-old Kolhapuri craftsmanship on the global map, with Indian artisans stepping into the luxury spotlight
According to the brand, ‘Lord Bobby’ embodies its values of timeless elegance
Prior to this, Gaurav Jain was Chief Business Officer for ShareChat and Moj
Every day has been a new experience, shared Rohit Jawa, the outgoing CEO & MD of HUL, in an emotional note on LinkedIn
Aditya Babbar, VP and Head of Product Marketing & E-commerce Business at Samsung Mobile India, told e4m that the company is doubling down on experience-led...
Marketers across India are tapping nostalgia, regional trends, and rainy-day cravings to turn showers into sales
The high-energy TVC celebrates the spirit & energy of Ranveer Singh
The campaign is a part of Organic Tattva’s larger commitment to bring about a lifestyle shift in the Indian household
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With upwards of 600 million online shoppers and doorstep deliveries now a daily ritual, packaging has transformed from passive wrapper to active media real estate
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Experts suggest that introducing multiple players in a market already under financial strain could stretch resources thin, compromise data integrity, and ultimately prove commercially unviable
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Mukesh Sharma was previously Business Head at Mid-Day Infomedia
Skitvertising is the internet’s smoothest soft-sell. It feels authentic, especially when it’s delivered through the voice of a creator that audiences already trust
Raunaq Sahni, aka Monkey Magic, gained 2.5 lakh followers in 30 days by travelling from Kashmir to Kanyakumari—proving hustle and heart can beat paid promotions
Atul Sood will report to Joonsu Cho, Chief Sales Officer, Kia India
Khatija Lokhandwala had joined Zivame in August 2019
The logo change comes ahead of the brand’s first fully electric model, expected to debut later this year
Netizens say the bag reflects an intersection of street culture and designer obsession
Mrinall Dey has worked with iconic brands such as airtel, PepsiCo, American Express, BYJU’S, and MobiKwik
Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement
The campaign is a part of Organic Tattva’s larger commitment to bring about a lifestyle shift in the Indian household
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Arun Narayan will step into the role of CEO – Jewellery Division starting January 1, 2026 while Kuruvilla Markose will take charge from August 13,...
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At Bharat Express he played a key role in building the channel’s monetization framework and advertiser network
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Prior to this, Aman Singh served as the Senior Business Director at Carat
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Salil Dalal's last working day will be on August 22, 2025
Tesla’s move comes after the Indian government recently announced import duty reductions for certain electric vehicles
Ajay Arora has previously held leadership roles at Busy Infotech Pvt. Ltd., Bennett Coleman and Co. Ltd. and HT Media Lab.
According to the Kantar report, 73% of influencer campaigns sit in the ‘amber zone’—the middle percentile for short-term sales likelihood
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According to an industry estimate, today, nearly 30% of Gen Z and millennial users worldwide start their online journeys directly in AI tools like Open...
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Priya Nair was most recently President of Unilever’s global Beauty & Wellbeing division; her leadership roles span across categories - detergents, deodorants, oral care, and...
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Ida Rezvani comes with 20+ years of client leadership experience working at Publicis and Dentsu
At Emami, Kaushik V has been handling brands like Navratna, Navratna Talc, DermiCool and Creme-21
Vikram Bahl, Chief Marketing Officer, United Breweries, tells us about the all-new avatar of Kingfisher's iconic jingle, Oo La La La Le O!, the premiumization...
Rohit Jawa will be stepping down as the MD & CEO of the company, effective July 31, 2025
According to brand experts, these creators are no longer just amplifiers. They’re the starting point of product discovery and trust
Hardeep Singh Brar succeeds Vikram Pawah who is assuming the role of CEO at BMW Group Australia and New Zealand
Abhishek has held leadership roles at Digitas India, McCann and Ogilvy
Rohit Tiwari, Executive Chairman of Morris Street Advisors USA, will steer the group through its next phase of growth and international expansion
Conceptualised by Ogilvy India, the film captures the human dimension of Adani’s clean energy mission
Arunabh Madhur has led growth and monetisation across global and Indian markets, with key roles at SHAREit Group and Meta
Mohanty previously served as the National Head of Sales and President at UTI AMC
Prior to his elevation, Reuben held the role of Senior Customer Success Manager.
The network has named Rasheed Sait as Chief Growth Officer for India/South Asia, and Neha Lobo as the new Managing Director for GPJ India
Alongside Sachin, the film has a new character — Ajay Bhaiya, playing the role of a trusted member of his home staff
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Abhineet Kothari has stepped into a larger marketing mandate at Apollo Tyres, just a year after joining the company
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In its unusual trading update, the agency cites macro pressures and decline in new business
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Prior to his promotion, Akshay Dhody served as Associate Business Director at the company
Prior to her elevation, Ella Solomon was the Global Business Development Director, Publicis Groupe
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Prior to this, Aditya Nagavekar was with Ogilvy as VP - Strategic Planning
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Industry leaders say WPP's restructuring signals unified leadership and clearly defined client solution leads, makes the process more streamlined, and is a timely shift
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Madison Media Sigma will be responsible for The Sleep Company’s traditional media mandate, including TV and Print
Under the new rules, channels that rely heavily on AI-generated voices without substantial human commentary will risk losing their monetization privileges under the YouTube Partner...
Shubman Gill, whose popularity skyrocketed after the double century in England, has already struck a deal with Oakley and experts say many more brands will...
Khan is currently Apple’s senior vice president of Operations and has been with the company for 30 years
With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways
This will be in addition to Chatterjee’s role as Head of Business, Sports Revenue, SMB, and Creator
Sanjog Gupta joins ICC after his stint as CEO – Sports & Live Experiences at JioStar; will be the seventh CEO of ICC
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Sanjog Gupta joins ICC as CEO from JioStar with over two decades of diverse experience and a reputation for transforming how sports are viewed and...
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Ishan Chatterjee joined JioCinema in 2024 after an illustrious career that includes tenures at Google, where he served as MD for YouTube India, McKinsey and...
Vinay Sarawagi previously held senior roles at the Times Group, at Network18, Business Standard and Reuters
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Snigdha Anand was most recently Vice President - Marketing and was instrumental in driving the growth of The Derma Co. and BBlunt
Atish Negi, Category Lead – Vitamin & Mineral Supplements, Haleon ISC shares the brand’s journey in India, driving education, reinforcing its science-first positioning and more
Papri Dev was with the company for over 5 years
Brian Vella was with the organisation for 24 years
In the campaign named 'Dubai, Ready For A Surprise', the couple is seen exploring the city in refreshingly new ways
Ranbir Kapoor dodges chaos in Gabit’s new ad, as a buzzing smart ring steals the spotlight and gives health tech a cool makeover
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Glamstream is housed on the Myntra app and accessible via a prominent floating action button on the homepage
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The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts
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Marketers, industry watchers see AI overviews as an opportunity to insert machine-readable, structured content in Search results
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From mCaffeine’s Powdered Coffee Body Scrub to Laneige’s Lip Sleeping Mask, brands are seeing user reviews building early momentum and triggering ripple effect of results...
Mangla will take the charge from Rakesh Ranjan, who has been handling the role for two years
For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing to chess, a new branding...
Varun Kandhari previously held the position of Director – Marketing and Strategic Demand at Mars Wrigley
Shubhankar Mishra has worked with leading news channels like Aaj Tak, TV9, Zee News, and India News, and gained wide popularity through his YouTube channel...
This campaign was conceptualised and developed by Creativeland Asia Advertising
In an internal mail, Prasanth Kumar, CEO - GroupM South Asia, shared insights into the transformation of GroupM’s brand identity to WPP Media
Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs
According to media reports, ‘Habubu’ may be part of the ‘Rewind’ theme being planned for Bigg Boss 19, hosted by Salman Khan
The campaign is a reflection of how global pop culture currents like the Hallyu wave are merging with Indian mainstream narratives
As per Noida officials, several advertisers have shown early interest and campaign rollouts are expected to begin by mid-July
In his new role, Aniruddha Basu will lead revenue for integrated brand solutions at ABP Pvt. Ltd.
Dhaval Doshi will lead delivery and business strategy across six key departments
The Google AI Pro subscription, priced at Rs 1,950 per month in India, provides access to Veo 3 as well as other AI features
Prior to this, Mel Arrow was the Chief Strategy Officer at the agency
The Bengaluru-based startup is targeting a listing in the September-October 2025 window
The association kicks off with a content series ‘Slurp n Spill’ hosted by the actress
The campaign, created in collaboration with The Fauxy, features creators like Sarthak Ahuja, Twinkle Jain and Isha Jaiswal
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They will provide ongoing guidance and support to the Mythik management team
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Sujeet Behra will report to Amit Wadhwa, CEO, Dentsu Creative & Media Brands, South Asia; Sanchayeeta Verma has moved on from her role as CEO...
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Prior to this, Ghosh was with GroupM’s Motivator as Managing Partner and Office Head
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Sanchayeeta Verma was appointed the CEO of the agency in July 2023
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Fabian Cowan has been at the forefront of shaping OOH and DOOH narratives in India
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Prior to this, Vipul Rawal was with Tata CLiQ Fashion as Head of Operations Excellence for over 2 years
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According to reports, a Patanjali advertisement, featuring founder Baba Ramdev, questions the authenticity of other Chyawanprash products in the market
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Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how marketers interact with audiences
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Brands are increasingly looking to build relevance and trust in tier markets with the help of regional storytelling and sub-campaigns
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Despite a decline in topline revenue, BBDO India saw a 61% increase in other income
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The agency will manage Farmley’s traditional media responsibilities, including print, radio, cinema, television and outdoor
The ‘Sabse Pehle Life Insurance’ campaign has been mentored by ad veteran Piyush Pandey
Lifebuoy teams up with Shah Rukh Khan for a fresh yet familiar update, shifting from germ protection to skincare
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Amit Syngle, MD & CEO of Asian Paints, speaks about the recently launched consumer-first initiative, Tractor Emulsion Varnamaalai in Tamil Nadu and why they chose...
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With trust seemingly shifting from editorials to individual voices, media planners say it is time to add value through information via genuine advocacy and not...
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Market watchers say influencer agencies are falling for templated strategies and not category-wise adoption; creators call for collabs that that fit naturally
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Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing
This beats ‘Squid Game Season 2’s’ 68 million views in four days and marks the biggest series launch for a non-English title on Netflix
In conversation with e4M, Sanya Malhotra shared the philosophy, purpose and plan behind BREE Matcha, and how it aims to be more than just a...
ZEEL’s July 10 shareholder vote on promoter fund infusion is crucial. Experts say backing it is key, as fresh capital will help Zee compete with...
Rathin Lahiri, Head - Marketing & CSR, SBI General Insurance highlights the role of brand trust in insurance, leveraging SBI's credibility and more
MV Shreyams Kumar, President of INS and Managing Director of Mathrubhumi, speaks to e4m on charting the road ahead for India’s print industry
A new wave of style-conscious youth in tier cities is driving demand for trendy menswear, pushing brands to expand, go omnichannel and create culturally relevant...
As more Indian brands pour resources into digital-first strategies, organic visibility on Google has become the equivalent of high street real estate
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Here’s your weekly forecast of what rained gold and what just got washed away
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Prada’s version of the footwear is priced at over Rs 1 Lakh, while Kolhapuris are widely available in Indian markets such as Delhi’s Lajpat Nagar...
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Lorraine’s career spans 27 years of exemplary service in public relations and corporate communications
Kapoor was earlier Practice Director-FSI Asia Pacific
The film stars Ishaan Khatter, Siddhant Chaturvedi and Pooja Hegde
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Actor and filmmaker Aamir Khan on why promotions must emerge from the soul of a film
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Boria Majumdar will build NDTV’s sports coverage as India gears up for a packed global calendar - from 2026 T20 World Cup and FIFA World...
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The company has reported a net profit of Rs 1,436.81 crore, growing 8.5% from Rs 1,323.66 crore in the previous year
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Amit Singh joins after a stint at NDTV as HR Business Partner
Prabhvir Sahmey is taking a sabbatical, marking a pause after over 15 years in senior digital media roles at Google, GroupM, Tata Interactive and Samsung...
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From turning down crores in OTT to championing inclusive narratives, Aamir Khan opens up on ‘Sitaare Zameen Par’, approach to endorsements & walking the path...
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Gen Z is digitally native, mobile-first, and attention-fragmented, and gaming is one of the few mediums where they are fully present, engaged, and expressive, say...
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As per industry estimates, India now has over 1,000 digital-focused agencies, up from just about 50 in 2011
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Anna Wintour will continue in her broader capacity as Condé Nast’s Chief Content Officer and Vogue’s Global Editorial Director
Once weighed down by the collapse of its merger with Sony and growing scrutiny over leadership, ZEEL is now attempting a strategic reset: a sharper...
Anil Uniyal is amongst the most seasoned and respected leaders and intrapreneurs in the Indian media industry
At Times Talent, Rishu Bartaria manages a robust and diverse portfolio of 92 artists
Jeff most recently served as dentsu’s Chief Global Client Officer and Chief Business Officer for the Americas
Anupam Srivastava has also held key positions at Valvoline Cummins Ltd., Castrol, Reckitt Benckiser and Dabur
Sleepfresh has announced its entry into the seating solutions category under its newly formed home label — Raunak Homes
The campaign takes a humorous yet strategic turn on the traditional wedding cash, replacing it with something far more valuable in today’s digital-first world: old...
The campaign is developed in collaboration with creative agency TIDAL 7 and produced by Gulliver Films
McDonald’s USA and Krispy Kreme have announced they will wind down their partnership in July 2025
A nationwide poll conducted by Quizzly.ai post the AI plane crash nds that only 1 in 5 respondents still feel completely safe flying
Over the years, Ankit Singh has spearheaded brand strategy for PepsiCo, Unilever, Apple, Uber, among others
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In response to Britannia's front-page ad, calling Parle Monaco to 'share a cause', the latter has responded that it serves 'India’s diversity not just for...
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The latest Instagram update will allow public content from accounts to appear in search engine results, giving influencers greater visibility beyond the platform
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The company said it will also remove livestreams that feature children without adult supervision, as part of a move to minimise risks to minors online
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Prior to this, Pankhuri Sharma was with Titan Company as Brand Manager - Titan Ladies' portfolio & Titan Raga
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According to the company, neither Meta nor WhatsApp can access the content of the messages or the summaries
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FAST is also becoming a magnet for advertisers in categories hungry for regional penetration; think FMCG, auto, and regional ecommerce, say experts
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Print helps brands showcase line-ups and collections in an effective, immersive way; migration of readers from rural to urban areas adds to print’s value, say...
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Despite the widening losses, Tata Play managed to cut its net debt to ?3,445.60 crore in FY25 from ?4,010.21 crore the year before
Panchali Upadhaya, Vice President - Sales, Marketing & Associate Communications, Herbalife India, on driving personalised, science backed wellness through innovation and partnerships
Ambalika Banerjjee previously served as Global Lead Counsel – Trademarks & Copyrights at UPL and held key roles at prominent law firms
Brendon Sissing will take over from Lance Bennett, who has been named as the Chief Financial Officer at Mercedes-Benz Middle East
The new role is in addition to her current role as the New York CEO
The campaign, featuring comedian Krushna Abhishek, focuses on skill-based real-money gaming
OPPO India launched its new campaign, ‘Live the Aawara Life’, for its OPPO Reno14 Series
'With this positioning, we aim to inspire both seasoned and aspiring poker players', says Joydeep Mukherjee, CMO at Deltatech Gaming
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As of March 2025, the number stood at 56.92 million, marking a drop from 58.22 million in December 2024
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This newly created position will enhance the company’s advertising initiatives across InMobi’s diverse portfolio, including Glance AI, InMobi Global Exchange and InMobi DSP
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With Vercel's AI tools, creatives at WPP can now design, prototype, test and deploy digital experiences at speed
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Prior to this, Kapoor was with LS Digital Group as Programmatic Lead – North
The India campaign focuses on localized experiences and culture-first storytelling
The association is for Grundfos’s SCALA2
The campaign is conceptualised and produced by Kulfi Collective
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Rahul Shaw has over 30 years of leadership experience across print, television, GECs, sports, radio, and brand activations
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The merged entity cannot engage in collusion or coordination to divert advertisers from media publishers based on political ideology, the FTC order states
Prior to this, Lavani Agarwal was with Google as Head of Brand & Reputation Marketing - Google & YouTube
TLN marks its 20th anniversary with a series of strategic announcements
The microsite allows business owners to create personalised business posters and their own tagline
Shaifali Gautam, CMO of CaratLane, tells us why the jewellery brand returned to TV after 7 years, on GECs and even IPL, how it plans...
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BARC’s shift to weekly ratings from June 2025 is being welcomed by advertisers and planners, who say it allows faster campaign decisions, sharper targeting, and...
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The reactions from India’s marketing leaders range from intrigued to wary, with a healthy mix of “this could be magic” and “this better not kill...
Ramakrishnan Gopalan, CPO – India and South Asia, Visa, explains how the brand is expanding its reach among digitally savvy, upwardly mobile Indians beyond the...
Jaideep Nandi’s tenure as Managing Director will conclude on June 30, 2025; Aakash Gupta appointed Head-Finance
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The move has been met with widespread approval from the industry that has long criticised the rolling average method for its inability to react the...
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As global players exercise caution, India's advertising industry is likely to feel a domino effect, say some industry watchers; others are hopeful of recovery from...
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Marketers apprehensive of the prepaid model say the approach doesn’t improve marketing outcomes and comes with payment recovery risks; others opine the idea ts well...
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Gunjit Jain, Executive Vice President of Marketing at Colgate-Palmolive India, talks about their Oral Health Movement, & more
Ad land experts say while purpose-driven campaigns are being shaped more by storytelling than by strategy, there is need for sustainability to be at the...
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Insiders attribute the stagnation to a lack of sustained interest among a section of broadcasters
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By the end of 2026, it intends to fully automate ad campaigns across Facebook and Instagram
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In an exclusive post-season interaction, Saroj Panigrahi, Chief Operating Officer, Games24x7, shared the company's approach to the latest IPL tournament and its broader implications
Prior to this, Tanya Singh spent eight years at Unilever, where she led the premium makeup category for Lakme
With Fred Smith's passing, the logistics world loses its original pilot
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We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...
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WPP’s Mindshare received the joint highest points tally in Media Network of the Year
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The company plans to renew its focus on FTA channels and monetise CTV; ZEEL is also working on building tailored solutions for brands
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As the advertising world marks World Music Day today, we look at how content creators are changing the ‘sound of marketing’
With Bachchan as narrator and anchor, the film starts with a thought of making Indian values go viral through food
Crompton Greaves Consumer Electricals reported a 27.7% rise in net profit, reaching Rs 564.08 crore for the year
Forbes announced the World’s Most Inuential CMOs List for 2025 at Cannes where the Cannes Lions International Festival of Creativity is currently being held
Prior to this, PK Anil Kumar was with McCann Health as Creative Head & ECD
Thums Up has disrupted the zero-sugar drinks category, bringing the most thunderous experience of consuming a zero-sugar beverage to the young consumers
The campaign is conceptualised by VML
The three-year extension will include exclusive branding rights, co-branded fan experiences, digital content collaborations and the grassroots football initiative
Prior to this, Tara Ford was the Chief Creative Officer of Droga5 ANZ and Chief Creative Officer of Accenture Song APAC
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Savio comes with over 15 years of experience across ITC, Swiggy, and Prime Video
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Rohit Vishwakarma has over 21 years of experience in broadcast and digital media
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Chris Turner, who currently serves as Chief Financial & Franchise Officer, will take charge from October 1, 2025
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Prior to this, Gagan Arora was with Impresario Handmade Restaurants as Digital Lead - Growth Marketing
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The analysis accounts for hundreds of millions of views by readers of news articles on the Taboola publisher network
Havas Media will continue to support Wolverine Worldwide’s media strategy across North America and key international markets
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Prior to this, Suranjana Tewari held the role of Senior Journalist/Reporter at the channel
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Toby Maclachlan has been appointed as Head of Creative Strategy
The campaign introduces the all-new office sneakers collection
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Shubhankar Mishra will step into a prime time show on NDTV in July 2025
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Vivek Das was leading the agency’s Media Futures Group, and Google-focused operations in India & SE Asia
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Mob Scene will retain its leadership team under co-founder and CEO Tom Grane
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Prior to this, Mihir Wakharkar was with Rebel Foods as Business Head - D2C & Q-Commerce
Ogilvy India won a Gold Lion at Cannes Lions 2025 in the Social & Creator Lions category
Leo Burnett Mumbai won the top honour at Cannes Lions 2025 for ACKO Health Insurance
Paul Bulcke will step down from his role in April 2026
Prior to this, Iqbal was with Meta for 6.5 years
Prior to this, Vinod Khandelwal served as Head of Product & E-Commerce at Springwel Mattresses
Mukund Acharya joins Sony Pictures Networks India from Disney+ Hotstar (now JioStar), where he served as Head of Engineering
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This collaboration underscores Bisleri’s commitment to promoting health and wellness through sports, aligning with the league's mission to establish rugby in India, the company said
Marico has launched a new campaign for the skincare brand with a fresh positioning: ‘Kaya – Science That Sets You Free’
The film celebrates LIC Housing Finance’s 36th Foundation Day
Championing craft, character, and choice, the campaign celebrates ‘The Select Ones’— those who reject mediocrity, make discerning decisions, and forge their own path to success
Each video stars a different ‘Snitch Guy’ archetype
Akhil Almeida, Head of Marketing at Bandhan Life Insurance, shares the journey of the foundational year, leveraging the strength of Bandhan Bank, and more
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Susan Kingston-Brown, Global Brand President of UM Worldwide, on Omnicom-IPG merger, judging the Media Lions, and navigating the future with AI and data-driven creativity
WPP Media has introduced a new regional model for Asia Pacific, Middle East, and Africa
The mandate covers media planning and buying, digital strategy, and execution
Whether it’s a short clip, a multi-minute vlog, or even a livestream, the content gets funnelled into the Reels format
Partha Sinha, Senior Advisor - Consumer Practice, McKinsey & Company, shares his take on Times of India’s ink of democracy campaign’s win at Cannes Lions
Speaking on ‘Uncapped’ podcast, Sam Altman shared that no one has accepted the offers
Previously serving as Deputy General Manager for Marketing at Airtel, Shashwat Baxi led the marketing strategy and execution for key portfolios
Tetley has announced the launch of two green tea variants — Tetley Green Tea Slim Care with added L-Carnitine and Tetley Green Tea Beauty Care...
The film is conceptualized by DDB Mudra Group
The campaign talks of a generation that redefines what it means to be tough
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According to industry sources, the size of the account is estimated to be under Rs 10 crore
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The account size is pegged at close to Rs 200 crore
From building a category in the hydration segment to focusing on innovation, Sonam Pama, Head of Marketing, Evocus tells us how organic marketing and being...
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Prior to this stint, Chhabra was associated with Adani Group as Head of Marketing & Capabilities for ACC & Ambuja
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In his new role, Arun Srinivas will align Meta’s business, innovation, and revenue strategies to serve partners and clients in India and to support the...
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Before his tenure at boAt, Arun Mittal served as a Business Advisor at Truefy AI
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In his earlier role with Lemma Tech, Puneet was President & Chief Strategy Officer, driving Business and Operations for APAC – Operations in India, Singapore,...
Prior to iTV, she served as Editor, ABP Live English
Avinash Kasinathan has recently served as the Head of India Businesses at Innoterra
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Russell Barrett, Chief Creative Experience Officer at TBWA\India, has long been an advocate of brand thinking that ventures out of the comfort zone of television...
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The e4m Connected TV Conference witnessed a power-packed session by Russhabh R Thakkar, Founder and CEO of Frodoh, on addressing complexities in digital advertising
Kashyap Gala, Senior Vice President for Consumer Products, Pidilite shares why the company revamped its art and craft glue brand Fevicol MR & more
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CTV and YouTube are largely serving as complementary brand objectives, but the measurability of platforms is a differentiator in some cases, note experts
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Since advertisers now have the luxury to tweak their messaging at different times of the day, brands should leverage real-time data and modify their campaigns,...
As per reports, the account was earlier handled by WPP
Rohit Talwar’s last working day with the company will be August 8, 2025
Among the entries from Dentsu are its campaigns for SBI Life, Motorola, DSP Mutual Fund, and Amdocs
At the Pitch CMO Summit 2025, Rahul Chetry of Dentsu and Ishank Joshi of Mobavenue decoded why Connected TV is no longer the future —...
At the Pitch CMO Summit 2025, Gopichandar Jagatheesan, Director – Dairy & Confectionery at Nestlé India, shared how India’s chocolate market is evolving
At the Pitch CMO Summit 2025, Manjula Tiwari, CEO of Cover Story & Ancestry (Reliance Retail), urged brand leaders to rethink fashion for the Indian...
Raj Rishi Singh engaged in a reside chat at the Pitch CMO Summit with Vivek Malhotra, Group CMO and Chief Operating Officer of Consumer Revenue...
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Anirban Banerjee has been with Eveready Industries since December 2022
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Bhavya Taneja has been associated with PNB Housing Finance for nearly 6 years
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According to Ormax Box Office Report 2024, Hindi cinema’s box office collections plummeted from ?5,380 crore in 2023 to ?4,679 crore in 2024 — a...
The TVC beautifully captures the essence of a mother’s unwavering support in helping her child shine
Speaking at e4m Golden Mikes 2025, Josy Paul, Chairman and Chief Creative Officer of BBDO India, said that good radio advertising isn’t an interruption but...
comedian Kunal Kamra and Alt News co-founder Mohammed Zubair also named in the suit for sharing ‘defamatory’ video
Prior to this, Ashish G was with Volkswagen India as Brand Director
Vikram Singh Mehta succeeds Dr. Venkataramani Sumantran, who stepped down from the post after completion of his five-year term as a Board Member
As part of this strategic alliance, Pratilipi and RKF will jointly identify stories from Pratilipi’s platform, coinvest in their development, and collaboratively pitch and produce...
As part of the two-year engagement, Saif Ali Khan will be the face of Sparsh Pearl’s campaign
The campaign series features three ad films creating a fun banter between a father-son duo
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Religious leaders and political figures have alleged that the name and branding of the single malt whisky is deeply offensive to Hindu sentiments
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Sambit Mohanty will take on dual responsibilities as both the Business leader and Creative Head of the Bangalore office
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Prior to his elevation, Anuj Gupta held the role of Vice President at the company
The account will be managed out of dentsu X’s Gurugram office
The campaign’s TVC has been conceptualised by McCann World Group
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The network has officially invited applications from qualified and interested candidates for this senior editorial position
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While some creators and legal experts say procedural gaps have created confusion in recent infringement cases, others stress that giving credit where due is also...
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Gupta has in the past worked with PepsiCo, Bikano & Tata Consumer
Rahul Kanwal's India Today Group tenure ended on May 23
Aabhinna Suresh Khare was the Chief Digital and Marketing Officer at Bajaj Capital Ltd
The win follows a multi-agency pitch
Kriti Sanon isn’t just a star, she is the whole vibe, says Amar Sinha, COO at Radico Khaitan
Crafted from heritage organic Indian winter wheat and with the pristine waters of the Kashmir Valley, Cashmir is a tribute to the land’s poetic beauty...
Prior to this, Ken Sekhar was with RECOUP Health as Sr. VP, Head - Marketing & Sales
Various news reports suggest that the Bhind Police was displeased with the continuous reporting about the illegal sand mining activities in the Chambal river
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Food & Beverages, Personal Care, and Services top TV ad volumes in 2024, the report shows
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Mendiratta has been associated with Miraj Cinemas for over a decade
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Vikas Khanchandani has over two and a half decades of experience across media, advertising, and digital transformation
James McNeely will report to Pankaj Nayak, President – SEA, Havas Media & CEO, Havas Media Network Singapore
The Capsule Trend involves designing imagery that communicates what a brand stands for, encased inside a capsule and thematic backdrops
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Neeraj Chopra's javelin throw at the Tokyo Olympic Games has caught brands attention
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At the 78th Cannes Film Festival, Alia Bhatt was seen sporting a three-piece outfit designed by Gucci that closely resembled a saree
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Dissenters argue that a brand with deep cultural ties to Karnataka should be represented by someone associated with the state’s language and film industry
Surveying 2,125 individuals across Bharat, the study reveals that a first salary is not merely a financial event, it is a rite of passage shaped...
Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, Galaxy and Boomer
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Biswas’ career includes positions such as CMO & Group Loyalty Head at Tata Digital, CBO at Rebel Foods, and CMO at Flipkart
Modlmayer succeeds Jaejoon Lee
Pankaj Rai joined Publive in February this year as Chief Business Officer
Namboodiri was earlier the Chief Business Officer of ZEEL
Prior to this, Deepak Chaurasia was Consulting Editor at Zee News
Rana Yashwant will bring two shows every weekend on TV and digital platforms
Here he has joined as Executive Producer, Anchor
Senior corporate advocate and company secretary Manhar Kapoor was appointed as whole-time director of the company on May 20, 2025
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Prior to this, Sneha Bhaskar held the role of Senior Marketing Manager at the company
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According to the latest WARC Media forecasts, Amazon’s retail media ad revenue will grow to $69.7bn in 2026
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Prior to Cleartrip, Manoj Awasthi served as the Chief Technology & Product Ofcer at Julo
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The company has recorded a consolidated net profit of nearly Rs 60 crore for Q4 FY25, compared to Rs 54 crore posted for the same...
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PAT Margin deteriorated to -10.8% from 6.4% last year
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Adtomica has collaborated on the creative direction for Tinder’s campaign, facilitating the distribution of vouchers through Blinkit’s Singles Mode
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This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem
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While the programmes transform the ‘goodwill’ of a purchase into an ongoing relationship, experts say metrics-based loyalty deals should go beyond transactions to evaluate deeper...
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While Google is focused on delivering usable AI across its ecosystem now, OpenAI is quietly positioning itself to dene the future of AI itself
Industry observers say multiple influencer marketing agencies often oat the same creator's name; lack of universal verification registry also cause for confusion
Long gone are the days of bright packaging, big labels and fancy products, newer brands are embracing toned-down packaging which resonates with their internet savvy...
Net profit stands at Rs 14.2 crore and ad revenue remains stable
Chetan Siyal, CMO and Founding Team Member, Snitch talks about the brand’s journey from a D2C online player to offline stores and more
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Prior to this, Reneta Kripalani was with Z47 (fka Matrix Partners India) as Vice President - Marketing
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Gautam Rishi was earlier Global Brand Marketing Director - Harpic & Lysol at Reckitt
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Prior to his elevation, Sekar held the role of Category Leader - UPI at Amazon Pay
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Rachit Ranjan joins Zepto with over 15 years of experience across public policy, government advisory, legal and regulatory affairs
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Fahad Mugharbel appointed Social Media Director and will be based in Riyadh
The festival will feature over 60 speakers across 35+ sessions and 20 masterclasses from the Advertising, Media, and Marketing world, along with a line-up of...
Advertisement and sales promotion spends rose 6.4% year-on-year to Rs 694 crore in FY25, from Rs 652 crore in FY24
He bid adieu to journalism after 15+ years and stepped into the comms industry
Aishwarya Lahiri was till now Associate Business Director at OMG
The campaign spans across TVC, digital and social, OOH and in-stores, reaching consumers through multiple touchpoints
Bisleri will offer limited-edition bottles spanning the water and soda category across key metros
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Subhodeep Roy has over 18 years of experience in the FMCG space
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The regional move follows a global directive issued last month to streamline and strengthen OMG’s creator economy presence across markets
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WBD noted that returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness
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In Q4, Patanjali Foods’ total income rose to Rs 9,745 crore, a nearly 7% increase from the previous quarter
The campaign has been created by Ogilvy India
The two are celebrating something deeply personal—trust, long drives, and the irreplaceable bond with their indie dogs, Spike & Max
The campaign has been launched in partnership with Dentsu Creative Webchutney
Tiger 21 is globally recognized for facilitating high-impact, confidential discussions around wealth preservation, business growth, legacy planning and purposeful living
The acquisition will enhance DTL’s capabilities to deliver innovative solutions
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Harvard fellow and Ex-Twitter India Head Manish Maheshwari returns to lead India operations
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Punt Partners has appointed Harsh Shah as Managing Director of Punt Creative.
The campaign will be featured across TV, digital platforms, and outdoor installations throughout the IPL season
Cyrus Shroff and Shweta Shroff appointed as Chief Client Officer & Chief Product Officer
Prior to this, Singhal held the role of Digital Transformation Lead at the Professional Products Division
It has been conceived by Moonshot
82.5 Communications has launched the new digital film for the coffee brand
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According to experts, mobile marketing industry is entering the 'trust economy’—a shift from volume to verification, from reach to recognition
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The competition watchdogs in several markets are still evaluating on whether the merger could compromise competition and impact advertisers
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Sandhya Devanathan was till now Vice President & Head - India at Meta
Venkatasubramanian was associated with Havas Media India for over a decade, across two stints
Vidyut Kaul, Head of Personal Health, Philips Growth Region (JAPAC, ISC, META & LATAM), said the company is deploying an omnichannel approach for launch of...
Anushree Tainwala, Vice President - Marketing, Samsonite South Asia shares insights behind the first TVC for value-segment luggage brand Kamiliant, staying ahead in a cluttered...
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WhatsApp has enabled users to add music clips to their Status updates. This feature allows for the inclusion of 15-second audio snippets alongside photos or...
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UGC feels raw, unfiltered, and real, say experts, who point to its unmatched engagement and community-building, which traditional ads often lack
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The company reported a 7% year-over-year increase in total revenues which stood at $23.6 billion in Q2 FY25, up from $22.1 billion in Q2 fiscal...
At the SVG Summit India 2025, Sanjog Gupta, CEO – Sports & Live Experiences at JioStar, discussed how JioHotstar is rapidly redefining the future of...
Prior to this, John Thangaraj was the Chief Strategy Officer at Havas India
Santosh Kevlani was the Head of Monetization, Payment & Fintech, Customer Experience & Customer Support at the e-commerce platform
Speaking at the WAVES Summit, Sushant Sreeram described JioStar’s journey not as a typical business evolution, but as a Big Bang
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Prior to this, Magdum served as the Additional Director General of PIB and CBC in Ahmedabad
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Preeti Singh is a seasoned professional with 25 years of rich experience in the industry
The poem takes listeners on a whimsical and reflective journey from the routine of everyday life to the limitless possibilities
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The campaign included a pink-themed parking zone with hand-painted murals and branded boom barriers and frisking booths
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Zee’s Chief Growth Officer Ashish Sehgal says multiple measurement systems could fragment market, urging stakeholders to strengthen BARC
During IPL 18, there was a 2% increase in the volume share of ads endorsed by celebrities compared to the previous season
'I'm happy to be associated with this brand,' said the actor on his association with the Scottish brand
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Saugata Gupta has been the Managing Director and Chief Executive Ofcer of the company since 2014
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The creative business will be handled by Rediffusion’s Mumbai office while the media will be driven by Rediffusion SmartMedia out of Bangalore
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Bhattacharya earlier served as Brand Custodian at Nuvoco Vistas Corp. Ltd
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A major driver of this expansion is new media, which includes digital media and online gaming. This segment grew by 12% in 2024 and now...
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Sushant will lead the art and visual design function across the agency’s diverse client portfolio
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Singh has in the past worked with The Oberoi Group, Taj Hotels, Marriott International, IHG, and Hilton
Created by independent creative agency BusyPeople, the campaign brings back the beloved dancing uncles
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On Day 3 of the WAVES Summit 2025, Uday Shankar, Vice Chairman of JioStar, laid out a compelling vision for the Indian M&E sector
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In a panel discussion hosted by MPA at WAVES Summit 2025, top execs from Jiostar, Amazon and National Geographic discussed the future of sports &...
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Industry titans discuss 'Hyper Personalised Ad Revolution' on Day 2 of WAVES 2025 Summit
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On Day 2 of WAVES Summit 2025, Ashwini Vaishnav and Dr S Jaishankar underscored the importance of collaboration, preserving cultural heritage and embracing emerging technologies
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WPP CEO Mark Read took center stage at the WAVES Summit 2025, talking about how AI has been democratising the ad industry
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The experience begins when users scan a QR code with their smartphone camera
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Sahil Sethi was the Senior Marketing Director at P&G Health Care India
In her new leadership role, Shyam is set to steer Geberit India’s next phase of expansion by driving initiatives that prioritise water conservation, digital innovation,...
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Tribes Communication's MD Gupta talks about the OOH industry's shift towards sustainability, the practicalities of transitioning to greener models and the green and data-driven future...
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Google has offered to change how it operates in India as part of the settlement apart from paying Rs 20.24 crore in penalty
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Sandeep Tanwani, CMO, Pidilite Industries recounts the journey of Fevicol’s “Kaala Teeka” campaign for Kumbh Mela and the importance of marrying cultural insights with technology
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In this deep dive, e4m explores how after years of being counted out, print media is seeing renewed advertiser interest, upward rate revisions, and deeper...
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Kohli’s investment, while undisclosed, is being called “significant” by insiders
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Siddhant Bhalinge, Founder of Ugaoo, shares the journey of building a profitable brand, the power of authentic storytelling, and building the brand one plant at...
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Snehasis Bose takes on the role of Group Chief Strategy Officer for BBH India
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With MoEngage, Punjab Kings will now automate customer journeys across multiple touchpoints
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Haldiram Snacks of Delhi and Haldiram Foods of Nagpur have been united as Haldiram Snacks Food
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With Kiara as the face of Vanesa, the brand will focus on increasing brand awareness through social media and influencer collaboration
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The campaign, by VML, features the brand’s long-standing brand ambassador Sachin Tendulkar
Industry experts acknowledge pickleball’s rapid rise, but the challenge for advertisers is to see whether it can translate the player base into a viable audience
57% of India’s internet users are in rural and tier-2+ cities, yet ad targeting and content curation still favor metros and English speakers due to...
FCB India has crafted the campaign celebrating Uber Moto as the getaway ride of choice
Poulomi Saha has been with India Today since 2017
The partnership will officially "tee off" this week, with both players proudly sporting the Hero logo as they compete on the global stage
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Listed companies will definitely look at their bottom line and ad expenses will be the first likely casualty in that sense, say experts
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Unnithan was the editor of the network's OTT vertical News9 Plus
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Prior to this, Sandeep Karwa was with Flipkart Ads as Vice President
OMARK Media Solutions is a new-age Digital Out-Of-Home media assets company
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The brand film has a playful and youthful treatment which is designed to appeal to Gen Z and millennial audiences
Kamra has asked BookMyShow to hand over the contact information of the audiences the platform has collected from his solo shows
As part of the mandate, the agency will handle the entire scope of media services and audience-first integrated solutions
Philipe Joseph Haydon, the current Head of Health Care Business, will be retiring on July 1
The Mavericks India will drive FUJIFILM India’s PR efforts across all business verticals
This collaboration is a strategic move to enhance ICC’s mission of empowering businesses
The campaign draws a parallel between how each one of us is an investor by virtue of our daily acts of consistent effort, discipline, thinking...
Dhawan’s last role was Head of Ads at Disney+ Hotstar (which has since merged with JioCinema to form JioStar).
Ambuj Chandna has been appointed Managing Director & Head of Consumer Banking Group; Santanu Mitra is now Managing Director & Country Head Corporate Banking (Large...
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As per the company's exchange filings, Rinshul Chandra will be pursuing new opportunities
Two out of three recall a fantasy sports brand but sport & fitness brands struggle to make an impact, with only 1% recall despite their...
V G Senthilkumar, Head of Marketing & Branding, Bank of Baroda (BoB), talks about their association with the International Masters League, leveraging Kumbh Mela, and...
Arun Srinivas, Director and Head of Ads Business at Meta India, spoke to e4m on how brands are riding on the AI wave, the rise...
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Marketing budgets have skyrocketed, heralding a shift in the industry where producers battle for visibility in an increasingly crowded and digital-first marketplace
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NPCI floated a Request for Proposal in October last year for the empanelment of a digital media agency
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India is seeing a 21% year-on-year growth in CTV adoption, largely powered by smart TV penetration and an expansive content ecosystem that spans OTT, Free...
Varun Alagh, CEO and Whole Time Director of the Company, will assume interim charge of Chief Marketing Officer
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In the cricket season, betting and fantasy platforms have been going big on ads, raising red ags in a high-stakes game of attention, legality, and...
Avinash Kaul, Chief Executive Officer - Network18 (Broadcast), will now oversee the broadcast business for Indian languages
Gautam Pandit was Executive Creative Director at R K SWAMY
Valerie Pinto has been the company’s CEO for over 10 years
‘Adopt The Tidyman’ is a part of the #CatchTheRightBin campaign
At the Pitch CMO Summit 2025, marketing leaders explored how data-driven insights shape compelling brand narratives, emphasising authenticity, personalisation, and long-term consumer engagement
At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content landscape
At Pitch CMO Summit, Satya Raghavan, Director, Marketing Partners - India, Google, introduced a 4S framework to understand how consumers interact with content
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Jitender Dabas will additionally assume the duties of group CSO for Cheil SWA
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Rajneesh has over two decades of experience across consumer marketing, brand strategy, and media
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The tools will help in boosting sales for eCommerce and retail businesses
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Charu Budhiraja was previously working as a Creative Head at Warner Bros. Discovery
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The investment strengthens FirstPartyCapital’s efforts to support scalable ad tech
The performance marketing solutions company plans to go public in the next 3 years
Liebherr’s latest campaign highlights smart innovations that simplify daily life
According to the report by Taboola, the social media ad spend is projected to reach $273 billion in 2026
The campaign will be amplified across multiple platforms including digital, CTV (connected TV) and social media, ensuring high reach and engagement
At the e4m PR & Corp Comm 40 under 40 2024, Paroma Roy Chowdhury delivered a keynote address
While Ashna Nandrajog will be Senior VP - Business, Mohini Varma is Executive VP – Planning
The campaign by Pixelfox reimagined silence as a category in itself, introducing futuristic, tech-powered solutions with ‘Hettishh Silence Labs’
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At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives
Nishit Kanchan, Head of Sales, Samsung Ads, on how streaming is transforming the way India watches TV and how advertisers can connect with viewers through...
Ajit Varghese, Head - Revenue, Entertainment & International, JioStar, spoke at Pitch CMO Summit 2025 on the evolving media landscape, the merger of major media...
Sandeep Tanwani, Chief Marketing Officer of Pidilite Industries, shed light on the evolving role of CMOs and the enduring success of Fevicol
Guest Column: Saumitra Prasad, Chief Marketing Officer, DOMS Industries, writes about harnessing India's cultural legacy in stationery, the rise of hybrid stationery, sustainability and more
Ketan Mankikar, Vice President & Head of Marketing, Zuno General Insurance, on how the new-age digital insurer is reimagining and redefining insurance
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Some of the charges against Indian agencies could be interpreted as corruption and unethical practices, which are deemed serious under international laws, leaders say
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Editors Guild President Anant Nath calls for collective introspection as journalism navigates shrinking freedom, ethical dilemma and disruptive technology
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As per industry sources, Madison World might consider various partnership types, including minority stake investments from larger networks
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Suresh Narayanan, Chairman & Managing Director of Nestlé India, has called out a fake LinkedIn job ad falsely claiming bulk hiring by the company
Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh Bachchan, and more
The campaign features brand ambassador Pooja Sawant
Prior to joining HoABL, Jain served as the Chief Digital Excellence Officer at Zydus Wellness
An advisory instructs agencies to determine their pricing strategies, output decisions, and business models independently
India stands fourth among WPP's markets with its contribution to the revenue share being at 4%
The remit encompasses global development of below-the-line marketing activities
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Increasing market share in major markets and enhancing profitability identified as priorities for FY’26
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Upendra Kumar Sinha and Dipali Goenka reappointed Independent Directors for another term of three years
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Cricket commands 85% of the Rs 16,000-crore industry, says the GroupM ESP report
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The account will be serviced from the agency’s Mumbai office
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While Manson Chan has been appointed for China, Nick Coston comes in for the USA
COLORS Rishtey returns after a three-year hiatus
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The oral care brand has highlighted the common Indian habit of using toothbrushes beyond their lifespan
The Havas company will work towards driving brand awareness with digital assets, expanding market reach and establishing Bindu as the 'OG' jeera fizz brand
The partnership will help in expanding the brand's footprint in South Indian markets
The association will be amplified through a 360-degree marketing campaign
Rahul Murgai's new role is effective from today, April 1, 2025
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Megha Tata will collaborate with the leadership team at Edstead to drive purpose-led storytelling strategy
Ajay Kapur has been reappointed as the Managing Director for 2 years
In this role, Saurabh will spearhead Deepspatial’s global marketing initiatives and operations from Noida and Toronto, driving strategic growth and brand impact on a global...
With this approval, GTPL becomes the second HITS licensee in India
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Kayum Razak Dhanani has been the Managing Director of the company since March 2013
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The campaign aims to position Truecaller as an essential communication app for iPhone users, enhancing their experience with safer and smarter call management with real...
Conceptualised by ^atom network the goal is to firmly establish a connection in the audience’s mind: when they think of health insurance, they think of...
The campaign has been conceptualised and executed by Leo India
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In a candid conversation with e4m, Prasar Bharati’s CEO, Gaurav Dwivedi, spoke about the evolving television landscape, Waves OTT platform, role of AI in media,...
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Before Adani Cement, Sanjay Behl was CEO and Executive Director of Greaves Electric Mobility
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Prior to this, Amrita Pai was with Adfactors PR as Sr. Group Head
The campaign invites customers to step into a world where tradition meets modernity
Digital media has grown 17% to reach Rs 802 billion and the largest segment in 2024, says the FICCI-EY report
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In the opening remarks at FICCI Frames curtain raiser, Kevin Vaz spoke about how IPL continues to demonstrate the power of TV and digital
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As per Comscore data, 524 million unique visitors were recorded on digital platforms as of December
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The creative economy is growing very rapidly worldwide, CM Devendra Fadnavis has said, appreciating Mumbai has been selected as the host city for the summit
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Many advertisers are anticipating that the regulator may itself issue some directives or an SoP to ensure fair business practices in the ad industry
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IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking to up their sales in the...
Rajneet Kohli takes over from Shiva Krishnamurthy, who will move on to pursue an external opportunity
Sunil Kakkar has been with Maruti Suzuki India for over 35 years; currently heads the Corporate Planning vertical and is a key member of Executive...
With ad inventory sold out across at least 300 screens in Kerala, L2: Empuraan is ring up the cinema advertising momentum, filling the lull left...
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Kanika Kalra, Regional Marketing Director - Health, South Asia at Reckitt emphasised the challenges and opportunities brands face in capturing consumer attention
At the Pitch CMO Summit 2025, L’Oréal India Director Raagjeet Garg discussed hyper-local strategies for beauty dominance
The films are part of ‘Tu Poker Khelta Hai Kya?’ campaign
Zupee ludo turns every six on the field into a thrilling, rewarding experience in Ludo
The new campaign inspires women to prioritize their health with 30 minutes of daily exercise and encourages their families to motivate women to pay attention...
Verse is projecting a revenue growth of over 75% in FY25, exceeding the 10-15% growth rate expected from the Indian digital ad sector
At Pitch CMO Summit, Satya Raghavan, Director, Marketing Partners - India, Google, introduced a 4S framework to understand how consumers interact with content
Saket Jha Saurabh, Director of Content and AR Partnerships at Snap Inc. spoke exclusively with e4m on how the platform has expanded monetization with ‘Creator...
The agency will be responsible for both traditional and digital media mandates
Ayesha Huda, Chief Marketing Officer at Mars Petcare, discusses why the growth of India's pet food market is unique to the country
Prior to this, Deep Chand Pandey held the role of Group Media Manager at the company
The campaign highlights the power of a wholesome breakfast
The campaign by VML aims to fortify Blue Star's position as the go-to solution for fast and high-performance cooling
The project, spanning eight years, is expected to generate revenue exceeding ?100 crore
Minimalist will carry out digital activations for the association
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Rising production costs, shifting consumer preferences, and the increasing role of digital channels are causing auto brands to restrategise their IPL budgets, say experts
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While some industry stakeholders suggested self-regulation and being respectful of cultural sensitivities, others said creative freedom could be at risk here
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Addressing the reports that global advertising giants Publicis Groupe and Havas Network are in discussions to acquire stakes in Madison World, Lara said that they...
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The move could bring pricing pressures for local players but also enhance India's attractiveness for foreign investment, note digital advertising experts
The respective industry association appears to evolve guidelines, advisories or negotiation parameters in the form of model agreements to secure the commercial interests of their...
At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
Rohit Nichani, President & Chief Growth Officer, Encora, delves into the impact of AI-accelerated data-driven customer experiences on purchase decisions and sales
Rohit Kishore joins Hero Realty from Eldeco Properties, where he served as CEO
The campaign is part of a larger visibility initiative of Godrej Enterprises Group
This film reflects 80 years of guaranteed quality, unparalleled trust and innovation
At the e4m Pitch CMO 2025 event, Deepti Mishra, Head of Sales & Marketing at Digitup, made a compelling case for design systems as the...
Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives
The campaign for Next-Gen Advantis IoT 9 Digital Lock reinforces the brand's promise of secure, stress-free living
Releases special anthem - "Jam ke soyenge, tabhi toh jam ke dhoyenge” emphasizing how adequate sleep and rest boosts performance
The high-energy campaign video showcases star players Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen
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The move will have far-reaching consequences, with advertisers likely to benefit from reduced costs when purchasing digital ad services from global platforms
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This is Haier’s third consecutive year of collaboration with IPL
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The account was awarded after a multi-agency pitch
The brand has unveiled a new TVC for SNICKERS Peanut Brownie
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Hyper-personalised ads, interactive formats, and multi-screen strategies are set to redene brand engagement this IPL season, share industry heads
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If violations are confirmed, CCI could impose severe financial penalties, reinforcing its strict stance on maintaining fair competition in India’s advertising sector, say legal experts
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If the ongoing negotiations with Publicis Groupe or Havas Network materialize, it could mark a significant shift in India’s advertising landscape
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Ajit Varghese, Head - Revenue, Entertainment & International, JioStar, spoke at Pitch CMO Summit 2025 on the evolving media landscape, the merger of major media...
The standing committee has informed the Parliament that this will ensure better coordination in handling communication and media tech issues
The Equalisation Levy, often referred to as the "Google Tax," was first introduced in 2016 at a rate of 6% on online advertisement services provided...
Before joining Razorpay, Neha held key roles at Condé Nast India (Vogue, GQ, AD, CNT), BookMyShow, Extramarks Education, and Seventy EMG
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Monetization of private messaging apps has long been a challenge for tech giants, but IPL 2025 might be the moment where WhatsApp finally proves its...
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The HOOOP Collective comprises Maya D’souza, Paromita Mukhopadhyay, Radhika Sharda, Samiksha Saxena, Shujoy Dutta, Aatish Chawla and Arvind Nair
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Shubha Pai, Head of YouTube Sales and Solutions at Google India, talks about engaging audiences beyond live matches and providing advertisers with opportunities to connect...
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Dream11 CMO Vikrant Mudaliar shares insights on the fantasy sports platform’s star-studded IPL campaign, focus on sharper messaging and need to spark conversations
The Standing Committee on Communications and IT has recommended to the MIB that there is a need to formulate a policy to curb content glorifying...
Pushpa 2: The Rule catapulted Allu Arjun to nationwide blockbuster success, driving his endorsement fee from Rs 35 lakh to Rs 4 to 6 crore...
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Imtiyaz Vilatra, Chief Executive Officer of Posterscope India opines that one of the critical concerns in OOH has been the lack of standardized measurement tools...
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The film will be further amplified across various media channels such as Television, YouTube, Social Media and other Digital platforms
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The agency will be responsible for both traditional and digital media mandate, which includes TV, Print, Radio, Cinema, Outdoor and Digital
Milind was a founding member of Delhivery in 2012, scaling operations to 100,000 daily orders while leading Business Development
Media reports claim Sam Balsara is looking to divest a portion of Madison World’s advertising business
Kunal Arora, MD - India Digital and APAC Studio Lead, takes on an expanded role of Head of Digital, APAC
Henna Pande has returned after a sabbatical to lead Kinnect’s expanding Delhi office
At the Pitch CMO Summit 2025 in Mumbai, a panel, chaired by Nikhil Kumar, Chief Growth Officer at mediasmart, explored the evolving role of technology...
The campaign will roll out across multiple platforms, including digital, television, and on-ground activations
Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds, shares insights into the brand’s move into the luxury space, its expansion...
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Prativa Mohapatra, Vice President and Managing Director at Adobe India, addresses the AI question and more as she speaks to e4m on the sidelines of...
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The searches began after the officials were tipped off a supposed cartelisation of fixing ad prices and discounts after a GST inquiry at a media...
Lemma’s Gulab Patil outlines the next evolution of DOOH, where programmatic adtech bridges the gap between outdoor presence and tangible results
Approval marks key milestone in the process to combine the two companies, both the companies said in a statement
While the Dream11 ad is entertaining and well-executed, it also raises concerns about the growing influence of fantasy gaming and the ethical implications of celebrity...
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With the addition of Sports18 channels, Star Sports now has a network of 24 channels
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Deshpande will take charge as the IT’s major’s President of global AI services, strategic deals and partnerships with immediate effect
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Koimoi recently adopted a patented quiz format by Quizzly.ai to increase time spent on their site and saw immediate results
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Zarrar Don was earlier CRO - Business News at News18 Studios
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As per the company’s BSE ling, Sushant Mohan will be exiting the company on March 31
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Shekhar brings a wealth of experience from her tenure at 1702 and Oliver Agency (Unilever Studio)
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Trump’s trade war is likely to affect some categories but IPL ad revenue, govt's focus on infra and rural growth should drive spending, assert industry...
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Driven by the success and impact of hits like Pushpa 2 and Kalki, top stars like Allu Arjun, Jr NTR, Ram Charan and Yash now...
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In February 2025 alone, the sector saw only 1% year-on-year growth in hiring. The Content, Editorial and Journalism segment witnessed a 5% decline
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Sheetal Vanwari, CMO, Aws Space Solutions lets us in on the company's 'incredible year', marked by growth and expansions in 2024
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Prior to this, Geet Nazir was the Managing Director of Conran Design Mumbai
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Abhinav Tripathi joins from McCann Worldgroup where he was Creative Head of Digital & Content Studio
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The Rediffusion Red Lab has unveiled “Vibes: The Ultimate Gen-Z Rundown 2024” – A Pop Culture Deep Dive into the Internet’s Favorite Playground
Drawing a direct connection between wildlife conservation and everyday food items, The Hindu & Ogilvy urges readers to ‘Be the #VoiceOfTheWild’
Saurabh joined Ather in 2019 as the company’s first Brand Head
Directed by Nitesh Tiwari, the campaign film has been conceptualised by Tilt Brand Solutions and ZeroFifty while being produced by EarthSky Pictures
The appointment follows a competitive multi-agency pitch
The agency will enhance brand engagement with innovative digital creatives
Conceptualised by Lowe Lintas, the campaign focuses on something far more empowering for women that go beyond optics
Ivan Espinosa is currently the Chief Planning Officer of Nissan
Directed by renowned Director Shoojit Sircar, the campaign also features legendary actor Zeenat Aman
The campaign encourages consumers to have switch to Réal with no added sugar
The campaign inspires India to embrace the sweetness of acceptance through small acts of generosity
Actors Deepak Tijori and Sheeba Chaddha feature in the film by Talented
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Experience Commerce to elevate Parle Candy Culture’s digital presence
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Prior to this, Sarah Moore was the Client Director at the company
Olio will launch exclusive Rajasthan Royals-themed activations, including stadium branding, a flagship sports café, IPL-inspired menu additions, and digital campaigns
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Publishers and advertisers are still exploring new monetisation models, such as subscription-based content and partnerships that leverage first-party data
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Kaushal is reportedly the first private sector executive to head a state-run oil refinery
Arvind Hangal and Roshni Chatterjee will take on the new role with immediate effect
The ‘#GarmiMeinBhi3xProtection’ campaign is crafted by Ogilvy India
Kartik represents the youthful energy and authenticity that O Hi stands for, the company said
Palak and Shilpa Shetty come together to endorse Mamaearth’s Ubtan Face Wash in new campaign
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Ambarish will drive Angel One’s next phase—accelerating innovation, enhancing customer experiences, and shaping the future of digital finance
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60 of ET Medialabs employees to work on McKinsey’s Digital Marketing Operations and Technology (DMOT) capabilities
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Anil Makhija, COO – Live Entertainment & Venues, BookMyShow, on Lollapalooza India’s evolution beyond just music, transforming into a cultural phenomenon that engages audiences and...
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The expanded search and seizure powers could bring stricter nancial oversight for inuencers and content creators, many of whom operate through informal agreements and varied...
HMIL has also launched a TVC film for the “Hyundai Super Delight March” campaign that captures the thrill of exploring incredible offers and the joy...
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This acquisition remains subject to customary conditions to closing and is expected to close early in the second quarter of 2025
The Executive Director and Chief Executive Officer of the Company submitted his resignation on 5th March, 2025 to pursue an opportunity outside Britannia
Hariharan Nurani began his career in the Indian media industry with renowned companies such as Ogilvy, Mudra, and GroupM
Launches ‘The One, The Only’ campaign featuring the actor
Conceptualised by Autumn Grey, the film presents a fresh and different take on celebrating women's freedom to choose
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As per reports, the State wants to keep a tab on news published about the government across mediums and curb the spread of misleading information
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Havas’s net income stands at €189 million, an increase of nearly 3 per cent from the previous financial year
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Anshul Asawa, General Manager, Greater Asia, Home care | Head of Country, Unilever Thailand, was with the company for over 29 years
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Sponsored TV enables brands to run streaming TV campaigns through Amazon’s exclusive and premium streaming content, starting with Amazon MX Player
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The partnership will enhance WPP's ability to deliver cutting-edge, AI-driven content solutions to its clients across various entertainment channels
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Payment delays cripple creator economy: Will the industry wake up?
In the latest digital film, Siddharth takes to Instagram with a fun reel, addressing viewers with a nostalgic reference to his 2003 cult classic film,...
Postpartum depression affects 1 in 5 mothers in India, yet it remains a topic rarely discussed in families, according to the company
Nitin Goswami has held leadership roles at GroupM, Reliance Broadcast Network, and Red FM
The court has appointed an arbitrator to resolve a dispute between Creativeland Advertising Private Limited and WinZo Games Private Limited over a tagline 'Jeeto Har...
The multi-year association of Federal Bank will span across various marketing initiatives, including television commercials and digital campaigns
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Ajeet Shukla & Giamaria Fernandes have been brought in for the West zone, Arijit Sengupta & Mark Flory for South, and Romit Nair, Moumita Pal,...
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At ONDC, Joshi was instrumental in driving the adoption and growth of businesses via a new, open network approach to digital commerce
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Om Jha was earlier Director - Media, Data, Marketing Capabilities and Partnerships for nearly 3 years at PepsiCo
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Shubman Gill’s partnership will extend across all future cricket tournaments
The campaign has been conceptualised by Publicis India
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From legacy players to new-age content houses, broadcasters are tapping into the immense reach of Free TV, proving that in an industry driven by innovation,...
He joins from Cornerstone Sport and Entertainment Private Limited where he worked for over four years
PV Sindhu joins forces with Himalaya and Smile Train India to amplify awareness and ensure more children receive life-changing treatment
Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" from "Half Time"...
The win follows an extensive multi-agency pitch and will be managed from the agency's Mumbai office
The film emphasises how Adani Ports enables businesses—both large and small—to thrive by providing seamless connectivity and world-class facilities
'I'm glad to partner with DAAWAT®, where passion and commitment to excellence come together,' said SRK
‘Flipkart Line Sevaks’ held spots in lines on behalf of pilgrims, allowing them to focus on their spiritual journey without the hassle of waiting for...
The expanded multi-year agreement grants SMP extended rights to Tips Music's catalogue, which features over 32,000 tracks across 24 languages
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Satyajit Sengupta will report directly to Samudra Bhattacharya, CEO of HT’s Print Business Unit
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The campaign film conceptualised by Steve Priya showcases a narrative where Shilpa Shetty takes on the role of a protective and discerning mother
The ad for Myntra Birthday Blast also features music maestro Anu Malik
In her new role, Aarthy Sridhar will report to Abhijit Kulkarni, the Chief Commercial Ofcer of the company
This collaboration marks a major step toward integrating AI-driven intelligence into mobile payments, enabling users to get real-time financial assistance within the Paytm app
As part of this initiative, Vaidya Sane Ayurved Laboratories aims to elevate its brand presence and expand its reach, especially in semi-urban and rural India
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Prior to this, Anuj Narang was Vice President - Sales at DLF
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Prior to this, Robi Banerjee was with Korra as Creative Director
According to the dentsu-e4m Digital Advertising Report 2025, online video advertising is projected to grow at an impressive rate of 27.60%, reaching a 30% market...
Akis’s expanded role highlights India’s critical role in Nothing’s overall business strategy, and he will now lead the next phase of growth
The agency and the advertiser in partnership with Coral Media and MOMS Outdoor have shared an open-source manual with research and trial-and-error learnings that went...
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The dentsu e4m Advertising Report 2025 projects that CTV advertising market will hit a staggering Rs 1,500 crore by 2025, growing at a breakneck CAGR...
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While data shows spends on OOH have seen a dip during IPL, industry players say digital OOH, QR code integration and gamification can make the...
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Praveen Someshwar led HT Media as its Managing Director and CEO for seven years
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An online education platform, Chegg, has alleged that Google's AI-powered summaries are diverting potential visitors away from its website
The partnership will launch 25 original formats spanning diverse genres including Entertainment, Dating, Food, Quiz, Game, Reality, Sport, Transactional and Survival
Rahul Talwar, Chief Marketing Officer, Axis Max Life Insurance, talks about the rebranding of Max Life Insurance to Axis Max Life Insurance and how it...
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Industry experts are unanimous that both platforms have their unique appeal — one excels in mass exposure, the other caters to urban audience preferences
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With cancel culture, defamation claims, and legal threats looming over content creators, the need for a safety net has never been more urgent
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Visa’s Sujatha V Kumar, Head of Marketing, India and South Asia, speaks on the brand's new Infinite campaign, targeting affluent consumers with luxury experiences, premiumisation...
Sandeep Mathur has over 25 years of leadership experience in the technology industry
Building on the "Darr Ke Aage Jeet Hai" ethos, the campaign highlights the camaraderie between Hrithik Roshan and Salman Khan
SIX5SIX will be KKR’s ‘Official Kitting Partner’
NP Digital India will focus on off-site content marketing to expand the reach of Kotak Securities' existing content and enhance its search visibility
The campaign has been conceputalised by FCB Group
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India’s run chase saw an initial surge to 33.8 crore views, holding steady at 36.2 crore views, which represents the total number of times the...
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The Group told a media house that the sale is part of its strategic decision
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In her new roles, PV Sindhu will actively contribute to the brand’s vision of bridging the digital divide for small retailers
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'Kriti perfectly embodies Zouk’s vision of blending tradition with contemporary design,' said the brand about the association
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Industry observers say the initial rates are likely to increase further once the league commences with major advertisers looking set to reassess digital spending plans
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With over 70 brands associating with the league this year, WPL is fast growing into a viable option for advertisers who nd IPL expensive but...
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Along with marketing and advertising giants launching subsidiaries for the influencer segment, industry players say agencies offering end-to-end solutions and performance tracking are in high...
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Tanmay Prusty was earlier with Tata Consumer Products
Before joining Netix, Mukhopadhaya was with Amazon as its Research and Insights Lead for Prime Video
Sunil D’Souza’s new term will commence on April 4, 2025
The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever
NDTV and ZMCL showed strong upward momentum, while others like ZEEL and Network18 remained relatively range-bound
The requirement has been put up by Kaustubh Sankhyadhar, the brand's Corporate Consumer Manager, in a LinkedIn post
Shah Rukh Khan’s journey—marked by passion, resilience and greatness —resonates deeply with Elan Group’s vision, the company said
Adding to the experience of the campaign is a anthem crafted by VML Delhi
Sourav Ganguly’s leadership, commitment to excellence, and integrity make him the ideal representative of our values, the company said
According to highly places sources, the deal is valued at Rs 200-250 crore
The MIB, vide its letter dated 25th July 2024, sought recommendations of TRAI on the terms and conditions for authorisation to provide broadcasting services
Like the original Chal Meri Luna campaign, the new campaign for E-Luna is also led by advertising legend Piyush Pandey of Ogilvy Group
The campaign features Vicky Kaushal
Prior to this, Vipul Mathur was the Chief Business Officer at Raymond Lifestyle Limited
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FCB Kinnect wins full-funnel creative mandate for Prega News
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The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...
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As per Rediffusion’s Red Lab report, the middle class population in India will cross a billion in 2047
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Kisan India is a video-first platform with a mission to become the voice of rural India
At e4m Auto Marketing Summit, auto industry experts delved into the transformation of brand storytelling, personalisation & tailored experiences
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Broadcasters across categories secured 60 DD Free Dish slots, but Prasar Bharati lost crores due to controversial disqualifications and weak bidding
Snehil Gautam, Chief Marketing Officer, Housing.com shares the brand's journey, innovative marketing strategies, and the key factors behind its successful campaigns
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As per highly placed sources, leading news channels secured slots at nearly half the price they paid in the previous auction, signalling a shift in...
Shaifali Gautam, Chief Marketing Officer, CaratLane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more
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From Cadbury Dairy Milk's “Say It With Silk” campaign to 5 Star's “Destroy Valentine’s Day”, the brand has always reinvented with the Valentine’s Day playbook,...
A close look at the ads that caught our eye this weekend - for the right and the wrong reasons
The FMCG company has said in its financial results that its advertising expenditure has reduced from Rs 40 crore to Rs 34 crore on a...
The campaigns feature Sharvari and Vedang Raina in separate films
Siddharth Gupta is currently the General Manager – Marketing for Premium Creams, Crackers, Marie and Milk biscuits
The mandate was earlier with Madison World
In its results for the full year 2024, the FMCG giant noted a 1.8% growth in its India market with a 2.4% underlying volume growth
Sreekishan joined InMobi in 2016 as a marketing intern eventually holding various roles at the company and rising through ranks to become the Director of...
The move comes with the launch of Glocal360, an AI-powered hyperlocal marketing suite
As part of this strategic collaboration, Furlenco will furnish key team spaces, including team rooms
Hershey India set the tone with the relatable sentiment - "I’ve saved the last piece for you"
The campaign revolves around the idea that being a third wheel isn’t just about tagging along.
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Among key leadership changes at PwC, Vivek Prasad will take over as Commercial Ofcer and Manpreet Singh Ahuja moves on from his role as Chief...
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This is the second consecutive year of Sintex’s association with WPL
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The gaming company's Q3 consolidated prot has dropped 54% YoY to Rs 13.68 crore
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Rexona will be the Official Freshness Partner with the Mumbai Indians women’s team at the T20 women’s tournament
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The ‘Move On with Tinder’ campaign has a series of engaging initiatives, playful collaborations, and interactive experiences
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Top 10 brands spent over 40% of their AdEx on digital platforms. However, the ve FMCG majors, spent 70% of their ad budget on TV
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In an interaction with e4m, Sam Balsara, Chairman, Madison World, spoke about the most disruptive findings of the Pitch Madison Advertising Report 2025
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At the launch of PMAR, Vivek Malhotra, Group CMO & COO (Consumer Revenue & Enterprise Strategy), India Today Group emphasised the importance of viewability in...
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Harit Nagpal, MD & CEO of Tata Play, said during his session at the launch of PMAR 2025 that the definition of TV has expanded...
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Vikram Sakhuja, Group CEO of Madison Media and OOH highlighted how AI is transforming marketing by shifting the focus from target groups to outcome-based strategies...
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The latest PMAR projects a 7% growth for print and a modest 6% rise for TV. Experts weigh in on the possibility of whether a...
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Meenakshi Menon, Founder of GenSxty Tribe, engaged in a chat with Vikram Sakhuja, Group CEO of Madison Media & OOH, at the unveiling of the...
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EY’s Ashish Pherwani decoded the connection between advertising and the economy at the unveiling of the Pitch Madison Advertising Report 2025
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While BJP ranked at the 23rd place, Congress comes at 40 in the PMAR list
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The Pitch-Madison Advertising Report 2025 reported that radio’s growth had slowed down in the recent year but has been able to maintain its share
The television rights are exclusive for the regions of India, Nepal, Bhutan, Maldives, and Myanmar while Bangladesh, Afghanistan and Sri-Lanka being non-exclusive
Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing...
RCPL's Campa Cola has reportedly bested Coca-Cola's Thums Up, which held the coveted 'co-presenting' rights last year
Jubilant FoodWorks' operational revenue for Q3 stands at Rs 2,551 crore, up 56%
The consumer products major has recorded operational revenue of Rs 4,825 crore
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The Mamaearth parent co has turned profitable after registering a loss of Rs 18.5 crore in Q2
Lara Balsara Vajifdar, Executive Director, Madison World, delivered the vote of thanks at the launch of Pitch Madison Advertising Report
The agency’s reported net income stands at $344.5 million
Suresh Talwar and Rani Ajit Jadhav will retire from the Board on March 31
Prior to this, Sreejit Nair was the CEO of Costa Coffee
Dimitri Kontopidis has been named as Executive Director of Technology Strategy & Operations for Disney Entertainment & ESPN
Launches a digital activation that enables users to unlock special offers by recording their snores
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Despite a 10% and 8% degrowth in ad volumes for Telugu and Malayalam, South India's overall share of print ad volumes saw only a marginal...
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Sam Balsara, Chairman of Madison World, shared highlights of the Pitch Madison Advertising Report 2025 while discussing the growth trends of the Indian advertising industry
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As per the Pitch Madison Advertising Report, in 2024, the FMCG sector remained dominant on TV, showing a 3% growth and contributing 46% of total...
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The Pitch Madison Advertising Report 2025 stated that within the digital landscape, video advertising remains the largest contributor, accounting for 27% of total digital ad...
According to the Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an estimated market size of close...
The Pitch Madison Advertising Report states that the country’s Print sector has maintained its AdEx share, registering a growth of 5% in 2024
As per the Pitch Madison Advertising Report 2025, OOH advertising revenue has surged from Rs 4,140 crore in 2023 to Rs 4,650 crore in 2024
The Pitch Madison Advertising Report stated that the total Cinema Adex is projected to reach approximately Rs 950 crore in 2025
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Neeraj Vyas moved out of Sony Pictures Networks India in August last year
Girish Kumar Nair joins Orkla India from Olam Group
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Vani Venkatesh previously served Airtel in various management roles including CEO for Global Business, CEO for Delhi NCR Region, Chief Marketing Officer & CEO for...
The company informed that it has acquired stakes in frozen foods brands Prasuma and Meatigo
The song is sung by Atif Aslam. The music video is a celebration of the diverse culture of Pakistan
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'Harry Potter continues to be well-loved by Millenials who grew up with the franchise and Gen Z who are discovering it via streaming,' said Siddharth...
Amit Doshi was the Business Head for Biscuits, Creme Wafers and Salty Snacks
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The dentsu-e4m Digital Advertising Report 2025 states that the ad industry in India is set to reach a market size of Rs 1,07,664 crore this...
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Appearing on the first page of Google search results is no longer sufficient—institutions now need to optimize for AI-driven summaries, focusing on structured data, comprehensive...
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The CTV survey was supposed to be launched in September 2024 but only four TV channels have committed so far. Primary hurdle appears to be...
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Industry experts note that while smaller, homegrown tech providers might show agility in adapting to local rules, compliance could be harder to achieve due to...
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Krishnarao Buddha, Senior Category Head – Marketing, has been leading the Confectionery, Snacks, Cakes & Rusk portfolio
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...
The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry
During Q3 FY25, the subscription revenue of the company grew by 7 % Y-o-Y, with Goenka asserting that it will grow more after a couple...
This makes Nielsen the rst accredited national TV audience measurement provider for Big Data + Panel
Karani has over four decades of extensive experience spearheading some of the largest advertising and media agencies across India, South Asia, UK and Asia Pacific
Murphy joined the agency in 2022 as a senior VP and most recently served as Bolt's managing director.
AI, business outcomes and Gen Z workforce leading transformation, says PRCAI’s report
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The theme for this year’s edition is "RISE: Redening Innovation, Sustainability, and Excellence”
HUL will purchase the 90.5% stake from existing investors, including Peak XV Partners and others
Conceptualized by 82.5 Communications, the campaign talks about Havells offering advanced grooming solutions that enable consumers to take control of their style with confidence
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Donald Trump’s supporters and critics are anticipating further executive orders around the use of technology, content censorship, media reportage and related issues
The comment has been made by TRAI in its recommendations for regulatory framework for ground-based broadcasters released on Wednesday
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The case, brought by advertisers, accuses Meta of overcharging by inflating the number of people their ads might reach
A look at stalwarts from the OOH industry and how they have shaped and built the sector from strength to strength
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The report traces the origin of the term 'woke', how brands have embraced it and more
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The campaign, which highlights the platform’s 10-minute delivery service, celebrates the harvest season, focusing on festivals such as Makar Sankranti, Lohri, Pongal and Bihu
Sameer Singh, who has been appointed HT's Group CEO, has led global and regional roles in the media, advertising, and consumer goods sectors
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Nitin Bhandari will succeed George Kovoor, who will retire on March 31, 2025
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JioStar has introduced 83 channel packs comprising 134 channels—85 standard definition, 44 high definition and 5 free-to-air options
Nishant Kashikar, Country Manager - India and Gulf, Tourism Australia, talks about Tourism Australia’s latest marketing campaigns, leveraging Australian cricketers and more
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In its letter to the National Stock Exchange, the company informed the listing department that Master resigned citing personal reasons
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In his new role, Ratnoo will oversee the company’s C2B and retail operations, focusing on scaling growth and driving innovation, CARS24 said
Before joining Zee, Surbhi held leadership positions with ABP News Network, Outbrain, Discovery Communications, and Disney + Hotstar
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Last week, Rediffusion AI Design (RAID) Studio had launched a fully AI-generated Christmas communication for Tata Power which has ever since gone wildly viral
Today's Santa Claus demonstrates how economic forces and marketing can transform cultural symbols into powerful business drivers
Zoher Kapuswala, Marketing Head, Indian Subcontinent, Ferrero India tells us about moving beyond gifting space, innovations to drive growth in the Indian market and more
The new campaign ‘Don’t Rush It’ encourages consumers to immerse themselves in the richness of the present by embracing Intense Bournville Dark Chocolate
The campaign reects the brand’s commitment to strength, innovation, and sustainability, said the company
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While the authenticity factor continued to work in favour of Print, players have been working on marketing strategies to stay strong in the game, industry...
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The campaign has been conceived by Ogilvy India
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The campaign has been conceived by Ogilvy India
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Rapport, the OOH division of Interpublic Group, is the incumbent agency for the conglomerate
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December releases like Pushpa 2, Baby John and Mufasa will add to the momentum and are expected to break 2023's Rs 12,226 crore record
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As the world grieves the tabla maestro's demise, we look at one of his greatest non-musical contributions to the world of Indian advertising
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Influencer content riding on the Allu Arjun and Rashmika Mandanna-starrer has garnered over 400 million views on Instagram
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Enterprises small and big benefited greatly from WhatsApp's innovations that enabled them to communicate, transact and build relationships with customers
The office officially launches with Shriram Finance and Uni League Cricket as clients and will focus on supporting brands with strategic planning and activation of...
Research shows that 78% of brands embraced minimalist logos in 2024. In light of the Jaguar rebranding controversy, experts explore why bold, intricate designs of...
Streaming platforms have become more selective with film acquisitions, declining titles that underperform at the box office, according to industry executives
Nipun Kaushal, Chief Marketing Officer, YES Bank, reflected on the institution's remarkable comeback journey and rebuilding customer trust
The ban raises several questions, not the least being: how will social media platforms adapt to losing a substantial chunk of their audience?
Thums up, JK Tyres, Kajaria, Comfort, Astral Pipes, Beardo and Daawat are among the brands that have been onboarded as partners
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Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson
Donald Trump and Kamala Harris made appearances on podcast shows like 'The Joe Rogan Experience' & 'On Call Her Daddy' to reach substantial audience sizes...
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The 2024 US election can serve as a case study in the evolving dynamics of political campaigning, where traditional ad spending does not always guarantee...
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Donald Trump’s campaign was marked by its heavy reliance on pure social media, especially Elon Musk’s X
TMTG’s inception was shaped by Trump’s criticisms of mainstream media
Sourav Majumdar has three decades of experience in financial journalism
The $1.9B contract for Marine Corps Recruiting Command duties will be annualized over a 10-year period
According to multiple reports, while Kamala Harris spent about $27 million on Google and Meta platforms combined, Donald Trump has shelled out nearly $8.6 million...
While they can't dictate who sits in the Oval Office, celebs have been leaving an indelible effect on their candidates' election campaigns
Jim Sarbh will endorse Hush Puppies’ ‘PartyReady’ collection
Gen Z is 1.7 times more likely to shop based on trending styles than stick to brand loyalty, heavily influenced by social media. This makes...
Amit Gujral is quitting the company after a stint of five years
Guest Column: Kush Aggarwal, Head of Marketing, Bikano writes how digital transformation not only ensures relevance of FMCG brands but also positions them to respond...
Rishu Verma’s last assignment was in dentsu Malaysia where he was working as an Integrated Client Partner
Concert partnerships like these are redefining how brands approach advertising, bringing a light-hearted yet strategic edge to connect with audiences, say experts
What makes the world pivot towards Google and its offerings? Not product superiority say antitrust advocates, but underhanded tactics to keep a stranglehold on the...
Revenue from operations in Q2FY25 stood at Rs 54.82 crore
The potential separation of Android and Chrome from Google could fundamentally alter the digital advertising landscape, creating new opportunities for smaller players, say experts
Brand experts say that personalization has to take into account predictability to avoid notifications that can turn into irritations
The platform’s slump in India is being attributed to Elon Musk focusing on the US elections and lack of outreach to advertisers here
Here’s everything you need to know about the shortlisted candidates
e4m was the first to report that Karan Johar's Dharma Productions is looking for suitors
Enormous Brands will now additionally manage the creative mandate for Diageo brand Don Julio
However, while market leaders have managed to put up a good show, the advertising landscape during Navratri has been challenging for many English and regional...
Latest viewership data for GECs shows a slight decline for some leading channels. While still the most-watched genre, GECs are no longer showing the consistent...
Das has served as the senior legal director & general counsel to Yahoo India Private Limited and was also previously associated with Max Life Insurance...
The trials, say experts, offer a unique opportunity to understand how these systems function, shedding light on everything from real-time bidding to audience targeting
The tedious process of securing tickets on BookMyShow have left fans high and dry with many complaining about the erratic booking system
X has agreed to comply with court-imposed conditions, including appointing a new legal representative and paying fines
IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on
The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined...
At the heart of India’s AI push is the concept of Gen AI for Bharat—AI solutions tailored specifically for India’s complex social and linguistic landscape
Rossiya Segodnya, RT and other related entities are now banned from Meta’s apps globally for foreign interference activity, the social media company has said
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Lenskart’s media duties are currently with Starcom
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The platform aims to simplify search for services in design, tech, digital and production, and has partnered with over 200 brands like Jawa Yezdi, Unilever...
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As AI algorithms become more widespread, it may result in implicit price collusion, cautioned Harvard Business School Professor Sunil Gupta at a recent lecture
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Zepeda joins X from Hyundai, where she was the Chief Marketing Officer for five years before becoming the Chief Creative Officer
Kedar Lele last held the position of ED - HUL, Head of Sales & Customer Development, South Asia
The campaign with Sen will play out on her social media channels to attract maximum visibility
Ashwini Vaishnaw, Minister for Information & Broadcasting, was also present in the meeting
In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little...
Among the less drastic measures being considered are including mandated data sharing with competitors and putting in place safeguards against unfair AI advantages
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts...
A DDOS attack delayed the interview between the former president and the tech mogul, but it saw 27 million people tune in
The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad
Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them more open to advertising messages
At the e4m Business Leaders Retreat, Tarun Ummat, Managing Director, India – Teads, shared how Generative AI can help improve the efficiency of campaigns
Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the decline at the e4m Business...
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Prathyusha Agarwal, Business Head of Shopsy, speaks about the latest campaign, targeting the value-conscious consumer in Tier II and Tier III cities, growth drivers and...
This fine is for not conforming with standards specified by the central government regarding interference or equipment usage
While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts
Harit Nagpal, MD and CEO, Tata Play, told e4m that they are restructuring their channel bouquets by removing less-watched channels and adjusting monthly charges accordingly
According to experts, the Disney-Reliance merger could drive up ad rates for major properties like IPL and the World Cup, but its impact on general...
Punit Goenka, ZEEL MD & CEO, spoke about the business performance in Q1, the competitive landscape, and the company's forward-looking growth, during the Q1 FY25...
The agency has been mandated to create impactful campaigns that highlight the importance of literacy and the benefits of Same Language Subtitling (SLS)
Guest Column: Prerna Aggarwal, Chief Marketing Officer, Campus Activewear writes how brands are bringing their A-game to honour consumers' bold approach to personal style
The slump is not just raising concerns about the fading charm of traditional Hindi content on TV but is also a worrying trend for advertisers,...
While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur...
Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore respectively, up for grabs
Pankaj Arora’s last assignment was in CSR communications
The FDI figure stood at Rs 7012 crore
With the growing adoption of AI & automation in ad industry, agencies are slashing jobs but experts say tech can’t replace the nuanced understanding and...
Tarun Chaudhary has 25 years of experience in diverse roles across advertising, sports marketing, consumer tech, digital media and event management
Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing strategy in a traditionally low-frequency...
Meta is considering banning news from social media in Australia over payment of licensing fees. A similar move in India could put small news media...
Chintamani Rao reminisced about discovering Piyush Pandey's creative potential during their time at O&M Mumbai
Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating
Prior to this, Rajat Wadhwa was Marketing Lead - B2B Events Strategy, Planning & Engagement at the company
In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending core issues which impact growth...
Speaking on the sidelines of the Cannes Lions International Festival of Creativity 2024, Hitesh Chawla, Founder & CEO, SilverPush, shares his insights on the power...
Anushree Ghosh, Head of Digital and D2C, ITC Ltd - Foods Division, India, shares her experience of being part of the Creative Data Jury at...
Prior to this, Ravi Makwana was the CMO at Tim Hortons for over two years
Apart from I&B Ministry, Vaishanaw has not only retained his Railway Ministry but has got the Electronics & IT portfolio as well
The campaign marks the third collaboration between Ayushmann and Agoda
As per legal experts, the clearance was vital to assess if the merger would create an appreciable adverse effect on competition in areas like cricket...
Founder and CEO of Frodoh World, Russhabh R Thakkar tells e4m about the agency's offbeat journey, focusing on the three next best things in the...
From dealing with the impact of failed merger with ZEEL to facing the tough winds ahead with Disney-RIL merger, there are many big hurdles for...
Speaking during recent earnings call, Goenka, the MD & CEO of ZEEL, said the industry will see healthy growth in the high single digit for...
The two companies reportedly addressed CCI, allaying concerns about the merged entity dominating cricket broadcasting and streaming
Guest Column: Kush Aggarwal, Head of Marketing, Bikano, lists ways to stay at the forefront of the industry’s evolution
The ban affects Voice of Europe, RIA Novosti news agency, and the newspapers Izvestia and Rossiyskaya Gazeta
As per reports, in the wake of Monday’s billboard crash Central Railway authorities have also asked its divisions to conduct audit of outdoor hoardings
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The campaign film, directed by Anna Joseph, transforms the human body into a canvas of landscapes
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The Company has launched a series of three TV commercials by dentsu India
Musk's Tesla is incorporated in Delaware, United States and has accused the Indian battery maker of using trade names 'Tesla Power' and 'Tesla Power USA'
Mathur is presently company’s Head - Growth & Transformation for South Asia
Amul has joined as the Lead Arm sponsor of its men's national cricket team
Khurrana will spearhead the brand's latest Spring Summer collection campaign which will be visible across regions nationally
Maushumi Chakravarty is a senior IIS officer
In a chat with exchange4media, Rakesh Sharma, President of the Indian Newspaper Society shared that the biggest challenge in the print industry today is the...
Godrej Enterprises Group will be controlled by Jamshyd Godrej as Chairperson and Managing Director; Nyrika Holkar as Executive Director, and their immediate families
Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post...
Manoj Sharma, Chief Executive Officer, India Today, talks about magazines as the most conducive and credible platform for brand content ahead of the Indian Magazine...
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The campaign consists of four films that are being aired during IPL
Adds thoughtful colours to the game through brand association with six teams
Chairman Anil Kumar Lahoti on Thursday said TRAI’s goal is to provide a level playing field to all stakeholders in the industry
The campaign highlights a New 10 in 1 Deep Repair Treatment Hair Mask addressing modern hair concerns
Tushar Ghosh has been with Outlook for nearly 7 years
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This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and responsibly in the Lok Sabha...
This change reflects the brand's modernisation and growth ambitions, aligning with the aspirations of contemporary consumers and marking a new chapter in the company’s journey...
Prior to this, Dilpreeta Vasudeva was the Head of Marketing at Meta
Network18’s TV news business recorded a jump of 28% in its revenue in the fourth quarter of FY24
The campaign #DemocracyKaTyohaar is being extensively promoted across various social media platforms
iD Fresh unveiled an exclusive AV, capturing the essence of fresh food crafted by the traditional wisdom passed on by our grandmothers
Readers can explore facts about India’s political heritage through various segments within the app
The TVCs capture everyday payment challenges encountered by customers and how it is resolved through Amazon Pay's Scan & Pay feature
The TVC, which has been done in eight languages to resonate with different audiences, will be strongly flanked by print, digital, and OOH.
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The brand's decision to partner with the Pushpa franchise aligns closely with its core values and mission of showcasing narratives of resolve, resilience, and overcoming...
Tata Realty & Infrastructure becomes the first company in the CRE space to launch their signature tune #SoundOfIntellion
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Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd. writes about sustainable practices like clean fuel solutions, smart water management, etc
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This first of its kind special viewing experience will see select spectators at the Sawai Mansingh Stadium in Jaipur enjoy the Royals' home matches from...
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Shamsuddin will help in scaling the business, capitalising on emerging market opportunities, teams expansion plans and play a pivotal role in the launch of Frodoh...
An estimated 5% of employees have been offered retention bonus if they remain with the company until the merger is complete. Additionally, Disney Star is...
Prashanth Kumar has previously worked with Dentsu Aegis, Publicis, WPP, and Interpublic
Piyush Mehta is at present Genpact's Chief Human Resources Officer
Khushnooma Kapadia, VP - of Marketing, South Asia, Marriott International talks about Bonvoy’s partnership with Ed Sheeran's Tour, Marriott’s broader marketing strategy, loyalty programs and...
X recently appointed Yale Cohen, who previously worked for Publicis Media, as its head of brand safety and advertiser solutions
The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to elections
TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We ask experts if the industry...
Ayushmann Khurrana is also UNICEF’s National Ambassador for India
The Indian Society of Advertisers is looking into the matter; other industry experts opine if the case proceeds to trial more affected advertisers could potentially...
The DVC targets young modern consumers
Industry experts feel that Pay TV may decline each year but will not go away completely, and while FTA is growing at a decent rate,...
A news report says that the companies are in the midst of preliminary talks about the acquisition
Some blame consumer influx that's leading to lower ad costs. Others say that 'slowdown' is a misnomer for market correction. Nevertheless, experts agree that the...
With the purchase, Reliance's equity stake in Viacom18 will reportedly increase to 70.49% on a fully diluted basis
The duties involve the strategic management and expansion of HUDCO's digital media presence across platforms
The collaboration has allowed the brand to effectively reach a wider audience and amplify brand awareness
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
The video celebrates the spirit of womanhood by showcasing how women are stepping up their game in every field
The brand film challenges gender stereotypes and biases
TRAI Chairman Anil Kumar Lahoti, in a fireside chat with Tata Play CEO Harit Nagpal, said mobile is not replacing TV, but expanding the reach...
A single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination with this Blink Digital collab
The home décor company has roped in Talented for the two-part ad series
X owner Elon Musk has also chimed in on the situation with a well-timed jibe at its rival
These changes involve promotions and clearly defined areas of responsibility across various verticals and beats within PTI
In the aftermath of the Zee-Sony merger fallout and the subsequent crashing of its shares, Punit Goenka may have to soon find a partner for...
Pawan Sarda, Chief Growth Officer, The House of Abhinandan Lodha, spoke to e4m on the company’s marketing strategies, the value of real estate and more
'Own Your Customer’ (OYC) is a unique step to address LCO's concerns about their customer base shifting to DTH to avoid interruptions in TV viewing...
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
Exhicon Events Media Solutions said that the relocation is in line with the company's recent acquisition of the Pinewoods Golf Club
Experts bust the myth of IPL being expensive on TV, believe it delivers the highest cost efficiency compared to other mediums
Tushar Malhotra joined Bisleri in 2021 as Head of Marketing & International Business
Fevikwik Gel’s new TVC is part of its broader marketing strategy, which includes digital campaigns, social media promotions, and other advertising initiatives
Satish Nandgaonkar, who was 53, complained of chest pain shortly before his demise
Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private Limited through a court-approved scheme...
Nita Ambani will be the Chairperson of the merged entity, Uday Shankar Vice Chairperson
The campaign showcases the company's latest digital offering 'iSelect Guaranteed Future Plus'
Ishita Grover, Director of Marketing – OnePlus, spoke to e4m about the completion of 10 years of the ‘Never Settle’ campaign, launch of Oneplus 12...
The contestants were tasked with conceptualizing integrated campaigns advocating for cleaner air and environmental sustainability
Sumit Chaurasia elevated as Creative Head; Neeraj Toor joins as Creative Head, Tarkendra Kaul named Business Head
Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting
Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives...
'This journey stands as a testament to the seamless synergies we share,' said Mumbai Indians' spokesperson
Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far
Reckitt Benckiser found the perfect vehicle in Ameen Sayani and the power of radio to catapult Binaca Toothpaste's popularity in the Indian markets
The account will be managed by Sociowash's Mumbai team
According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%
The brand released a high decibel multi media campaign including a new TVC that will be broadcasted on national and regional channels as well as...
Agency heads, including those who have handled accounts of opposition parties in the past, have made a beeline to meet top BJP leaders, say industry...
From the unthinkable, like a time-travel vessel to the repetitive cliches in love, here is a round-up of V-Day Campaigns that stood out
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last...
The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its target audience, say experts
Andrés Ordóñez succeeds Susan Credle who will now serve as a creative advisor for Interpublic Group of Cos
The new ads will be launched across TV and digital platforms
L’Oréal Paris has unveiled its latest innovation for the Indian market – the Glycolic Bright Dark Circle Eye Serum
Susan Credle will continue to serve as Chair of global integrated creative network FCB through the remainder of 2024
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Guest Column: Kush Aggarwal, Head of Marketing, Bikano writes how Artificial Intelligence will dictate the evolution of marketing in 2024
Tushar Malhotra, Head of Marketing, Bisleri, shares insights on the brand’s recent campaign Bisleri @Doorstep, the media mix and more
Launches a digital film starring Vihaan Samat and Anushka Sen as a young couple in love
Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from...
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Guest Column: Independent consultant Shaswat Das writes how the design game will take some steep turns in 2024
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Guest Column: Somesh Surana, Head- Digital Business Group and Marketing, HDFC ERGO writes how digital marketing, influencer and traditional marketing and personalised and meaningful will...
It is a very nostalgic moment for me, said Piyush Pandey on working with the brand once again after 35 years
Adland experts discussed what sets South Indian markets apart from their North counterparts at the e4m Pride of India Summit held in Chennai on January...
Legal experts say if NCLT allows ZEEL’s plea, it can save the media conglomerate from multiple legal issues and strengthen its standing in the market
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Guest Column: Mark Titus, AVP, Nippon Paint India (Decorative Division) writes how 2024 will be lead by Immersive Experiences, Hyperpersonalisation, Community Building and Micro-Influencer Marketing
Consolidation is the only way forward to survive in the industry that has tech heavyweights like Google India and Meta for competition, say experts
Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024
Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends
The merger of ZEEL and SPNI was intended to create business synergies and position the new company to meet expanding consumer demand for premium content...
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From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers
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Mittal, Regional VP, India & Southwest Asia, Hyatt talks about 'Perfectly Yours 2.0', personalized wedding experiences, changing consumer trends. thriving wedding sector at Hyatt Hotels...
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Guest Column: Deepa Krishnan, Head – Marketing, India and Southwest Asia, Hyatt Explores Top Marketing Trends Shaping 2024
Contrary to media speculations suggesting a potential termination of the merger, industry experts indicate that the two parties are actively negotiating a middle ground to...
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Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024
Kalyani Srivastava was with Rediffusion for 13 years
The business will be operated as part of the Reuters News division of Thomson Reuters and report into Reuters Professional
Guest Column: Prasenjit Basu, Head of Marketing at Voltbek Appliances India Ltd. explores the Future of Marketing in 2024 with AI, VR, UGC and Short...
With his massive youth appeal, Sidharth Malhotra has several brands in his roster of endorsements such as Quaker, Myntra, IndusInd Bank and more
The campaign has been conceptualised by Famous Innovations
As part of the campaign, Maxkleen deep cleaned homes of daily house helps in Hyderabad, making their homes festival-ready
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain
The billionaires have applied for licences to offer satellite internet services in India; the new Telecommunications Act also opens doors for administrative allocation of spectrum...
Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev industry, promoting responsible drinking and...
Gurpreet Singh joins from Performics - Publicis Groupe where he was Managing Partner
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Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the market
Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024
In case Sony decides to pull out of the merger with Zee, it may have to pay a termination fee as much as the whole...
The copy accompanying the ad read, "Wife North India aa?" (Is your wife North Indian), implying that women from the north can't make rasam
Rajesh Mathew Kurian, Director & Marketing Head, Walkaroo International shares insights on promoting active lifestyles, Content & OOH strategy, plans for 2024, trends in footwear...
Experts say it is not just the smaller number of meters but also the slow pace of installation of these meters that makes the whole...
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Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024
Industry experts from across the spectrum predict what will dictate the marketing landscape in the coming months
Minhaz Fatima joins MyMuse after leading the brand, social and creative vertical at Fi
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Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader Shifts in 2024
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Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.
The Reference Interconnect Offer (RIO) for Network18 and ZEEL will come into effect on Feb 1, 2024
Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the brand and more
Harish Bhat joined the Tata Group in 1987 as an officer in the Tata Administrative Service and has been the Brand Custodian of the conglomerate...
The mergers of Reliance & Walt Disney India and Zee & Sony are likely to be completed within the first half of this year, according...
AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage
Most creative spots we saw between December 1 and 15
Achieving a merger of this scale in 2 months is challenging, considering the complexities involved in obtaining approvals, conducting due diligence & navigating regulatory processes,...
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Rahimtoola, CMO, Tilaknagar Industries delves into the ‘Welcome the Now’ campaign's mission, values, and strategic leverage, key growth numbers, plans for future and more
Aashirvaad has roped in actor Rupali Ganguli for the campaign
While most players said it was a fantastic year, some cited hurdles like the slowdown in capital inputs to start-ups and geo-political turmoil
In this Christmas campaign, Zomato showcases the reactions of grown-ups and kids alike when the news of Santa Claus' delay breaks
The ad aims to depict that Christmas in India is a melting pot for different cultures
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Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance
There is no requirement of furnishing any declaration before the local authority or its authentication by the local authority
In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the Press and Registration of Periodicals...
Deepika Padukone features in the brand’s new campaign Bisleri #DrinkItUp
Khurrana will spearhead campaign named #TimeToWobble
Analysts believe that regulatory approvals will take three to four months once the extension is granted. The merged entity is expected to be listed by...
In his new role, Sharma will spearhead the influencer marketing platform’s revenue growth, strategic partnerships and expansion
EbixCash has strong standalone financials and governance, with its cash flows solely available for its own needs, the company said
Prior to this, Sushma was SVP & Business Head- Kannada at The Walt Disney Company
Mandanna will be face of the RUSKIT Brand
Dcruz will build the brand business and mine new partnership opportunities between brands, artistes and music
The move changes the in-app purchase ecosystem largely, and is a big win for consumers as well as publishers, say experts
The merger agreement between Zee and Sony was to be closed by Dec 22, 2023
Industry experts suggest that brands need to take greater measures and closely collaborate with platforms to ensure a safer advertising environment
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Brand’s latest campaign urges consumers to not wait & just celebrate - now that explains the unexpected visit from Santa
Tan is a veteran of STB having 18 years of experience in the organisation in various pivotal roles
The two new digital films for Ferrero Rocher and Ferrero Rocher Moments captures the magic and warmth of the holiday season
Neville Suraliwala has over 15 years of experience of working with agencies
Urges Users to Switch Off their Smartphones on December 20 to Rekindle Family Bonds
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G-SHOCK India unveils the association with celebrated actor Vicky Kaushal as its brand ambassador
Shenai leaves after a 11-year stint with the company
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Shenai leaves after a 11-year stint with the company
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The company disclosed the news of Ahuja's demise in an exchange filing on the BSE
The campaign is live on digital and social media platforms
Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts...
The current President & CEO, Chip Bergh, is set to retire April 2024
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The Digital Campaign spotlights Intergenerational friendship & fosters meaningful connections by bridging the gap between the older & the younger generations
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She has previously held marketing roles in GE Money, Tetra Pak, Aviva, Roca and Canara HSBC Life Insurance
The multimedia campaign has been extended across print, cinema and digital platforms
Rapid technological advancements, improvement in economic conditions of buyers, decline in newsprint prices and crucial elections in four states were some of the factors that...
The campaign, an ode to friendships, was conceptualized by DDB Mudra
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The campaign is part of the collaboration with the actor’s upcoming movie ‘Sam Bahadur’
Musk said the post in question was his 'dumbest ever'
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Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities shares her views on how emotional connect with the audiences is important in...
There's a thin line between delivering value and spamming the users with push notifications; brands should be mindful of that lest customers opt out, say...
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The brand has put up a Basset Hound-themed van circling the streets of Gurugram
From Piyush Pandey's shift to an advisory role at Ogilvy to Dheeraj Sinha's new stint at FCB India, here are the top people movement stories...
Conceptualized by Lightbox, the in-house creative studio of GCPL. ?
The tech mogul has not specified when the feature will be reintroduced
Digital platform Zee5 saw a revenue jump of 59%
WhatsApp head Will Cathcart emphasised that these ads won't appear inside chatboxes
The company said that the total revenue for the quarter declined Y-o-Y due to the shift of the festive season to Q3
We are also looking to see whether we can strengthen our hand there, said the Disney CEO during the earnings call on Wednesday
The film, released on digital platforms, encapsulates this heart-warming sentiment: kisi ki zindagi roshan karne se hi toh banti hai, Happy Diwali.
Industry has a mixed response. While some say NTO 3.0 has been positive, others claim it has shrunk the number of subscribers and has no...
The media group has posted Rs 142 crore as advertising revenue for the quarter
During this academic pursuit, Singh will continue her pivotal role at NDTV
Amid conflicting speculations on reports about Sony talking to Disney for Star India’s acquisition in midst of its merger with Zee, e4m speaks to industry...
The marketing funnel, the trusty road map that guided consumers from awareness to conversion, was designed for simpler times when choices were limited and attention...
The regulatory body had released a pre-consultation paper on inputs for formulation of "National Broadcasting Policy" on September 21, 2023
The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business
Guest Column: Azazul Haque, CCO, Media Monks, and ex-CCO of Ogilvy South, shares his admiration for Piyush Pandey, the legendary adman who was recently appointed...
As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
Jaipuria was Viacom18's Head of Hindi Mass Entertainment & Kids TV Network
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health
Mishra joined the organisation in June from CNN TV18 where he was the Uttar Pradesh Bureau Chief
When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the...
The tech giant is reportedly working on 'Pegasus,' which may bring Apple a new revenue stream
Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile
Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their vision for Ogilvy 2024, role...
The store promises zero platform fees and no commission on in-app purchases as opposed to Google, which levies 15-30%
He replaces Bhargav Dasgupta who resigned on September 21
In his last stint, Anil was Head of South Entertainment at Wavemaker
Murdoch's departure coincides with the upcoming US presidential elections, a year ahead of schedule
The partnership will begin with the three-match ODI series against Australia starting September 22, 2023
This is Mohan's second stint with BYJU'S
Mathan joins after a 15-year stint with Mirchi
Welde will help the company in international expansion and further forays into digital services
Arsiwalla was with the company for four years
Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive and AI-generated content, say experts
As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q124. Veterans from the industry share the cause...
Creative spots that caught our eyes
Mint’s current Editor Sruthijit KK will join The Economic Times
Sinha will be reporting directly to FCB Global CEO Tyler Turnbull
Malhotra was earlier with Unacademy
COO of Excitel Varun Pasricha shares why their latest OOH campaign ‘Drive Safely’ encourages people to not use the internet and how it will help...
Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand...
With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and discounts. Here's what the print...
Gupta has over two decades of leadership experience
Rathi has stepped down as SVP, Revenue and Growth
Last month, he stepped down as Head - Marketing Communications & Brand at Panasonic
She has over 19 years of leadership experience across Digital, Tech, E-commerce, Retail and Consumer Goods
Shivshankar will contribute across platforms
Francis joins MRF Tyres from GROHE where he was the CMO
Experts hopeful of growth ranging from 10% to 15%
Gandhi recently stepped down as Reckitt's Regional Marketing Director, Health & Nutrition, South Asia
Pradhan was Head-Integrated Media & Agency Relations at Mahindra Rise
The regulatory body issued the consultation paper on August 8
According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh
Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign for one of the channel's...
In today’s edition of the e4m D2C Revolution series, Kaushik Mukherjee, Co-Founder & COO, SUGAR Cosmetics, talks about the brand’s eight-year journey and understanding the...
Pawar has decided to move away from advertising; Havas Worldwide to be led by Anupama Ramaswamy
‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers
Vohra headed Meta India’s SMB portfolio
The film has been conceptualized and developed by the internal creative and content team at Licious
Joshee joins the agency from Wunderman Thompson
Since 2020, he has been leading campaigns for brands like Cadbury Dairy Milk Silk, Cadbury Bournville and Marico's Set Wet
Rana was earlier with Sun Pharma Consumer Healthcare for 6 years as Head Marketing & eCommerce
Mukherjee is moving on from his current role as the Chief Marketing and Strategy Officer at Emami Agrotech; at Bata, he will report to Rajeev...
Chandok was previously with Amazon Web Services (AWS) as the head of India and South Asia
The upcoming cricket tournament may be played in eight to nine cities, increasing chances of footfalls in airports and presenting a golden opportunity for brands
With Q1 2024 results of most major newspapers showing a silver lining, we find out if the print media industry has inched closer to its...
She was with Diageo India for 3 years prior to this
Singh was earlier PHD India’s Strategy Lead
Mitra will be reporting to the Head of Network, Ajit Varghese, as per reports
Astus Group- a global media trading company on Tuesday announced the official launch of its independent office in India which will be spearheaded by Sparsh...
'Interim X logo goes live today,' tweeted Musk
Chinnappa was with the tech major for 13 years
Based out of Gurugram, he will oversee integrated buying in North and East, along with assuming additional responsibilities for trading
The regulator body has said these ads must avoid using images or themes that cause unjustified distress to consumers
Dhanwani will be leading the D2C business at ShemarooMe
Prior to this, Varun Gupta was SVP - Head of Growth (Online) of Bombay Shaving Company & Bombae, VLPCPL
As per sources, Desai will be launching his own venture
TV ad spends will grow at a 6.4% CAGR to reach Rs 5,36,445 crore in 2027, the report says
She has held important roles in companies like General Motors, CK Birla Group, Ingersoll Rand India and The Bajaj Group
He also stated that his priority is to reverse the negative cash flow
Industry players are unanimous in their view that advancements in OOH advertising and adaptation of innovative tech have opened new doors for the digital creators
Shah succeeds Gaurav Anand who moves on after close to two years with the company
The company’s promotional expenses for this fiscal stood at Rs 112.51 crore compared to Rs 35.52 crore in the previous period
Industry experts say TV distribution revenue is likely to go up this year on the back of price hike by broadcasters following the implementation of...
Dr. Sandeep Goyal to be Rediffusion’s new Chairman & Managing Director
Sayed joins as Chief Content & Strategy Officer at Moneycontrol
Sahukar plays the king of Instapur
The media veteran is among the few executives from the industry who has closely witnessed the evolution of the Indian broadcasting sector
Fernandes will report to Avinash Pandey, CEO, ABP Network
Prior to joining Visa, Rishi has held leadership positions at Fiserv, PayPal and JP Morgan
IndusInd Bank had approached NCLT, asking to initiate insolvency proceedings against Zee
The platform will be linked to users' Instagram accounts
Anushree Tainwala, Executive Director, Samsonite South Asia, shares the company’s strategy to work with influencers, reaching consumers in tier cities and more
The move is to address 'extreme levels of data scraping and system manipulation' said the Twitter owner
The partnership will help advertisers reach out to the premium digital audience on Connected TV
Gopakumar, who recently quit Optimal Media Solution, will now handle non-news business of Times Network
Setting a new trend, senior Union ministers Rajeev Chandrashekhar, S Jaishankar and Piyush Goyal recently appeared on YouTube channels of influencers Ranveer Allahbadia and Raj...
She would be responsible for driving business partnerships to enhance the company’s offerings and expand its market presence
Donohue has earlier worked with PayPal, Square, Leanplum and Optimizely
Industry experts weigh in on the future of 3D OOH in India and the challenges that lay therein
e4m spoke to Ogilvy's Chief Creative Officer Worldwide and Executive Chairman India on the country’s performance at the just-concluded Cannes Lions 2023
The 60-second campaign is developed by M/s Auburn Digital Solution
Our list of some of the best ads between June 1 and 15
Aggarwal, Head of Marketing, Bikano, shares the brand’s advertising and marketing strategies, the urban-rural market and more
He was earlier Head-Marketing Communication at Tata Projects
Reports say that Ray will be taking early retirement
Prior to joining TPV Technology, Hrishitaa was associated with vivo India
Shivshankar had been associated with the channel since 2016
Additionally, he will take up the role of Executive Director of BCCL, after receipt of necessary regulatory approvals
Mohit Jain is COO (Publishing) and Executive Director
Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu
PubLive addresses the pressing pain points faced by publishers and equipping them with the cutting-edge tools
In her post, Malini Parthasarathy said that the scope for her editorial views were shrinking in the group
An international publication has accessed internal documents that pointed to Twitter's crisis in ad revenue, which stands at $88 million for the five weeks between...
According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers
Mehra, Head – Sports Initiatives and Associations, Usha International, talks about the brand's decade-long association with Mumbai Indians and their growing investment in other sports
Prior to this, Bhattacharya served as the National Head for Communications Planning at Motivator, a GroupM agency
Evrenos joined Wavemaker in September 2021
Kaushal, the CMO of YES Bank, talks about the brand's refreshed logo, future plans, market strategies, philosophy and media mix
Bhasin will also acquire a significant minority stake in the agency over a defined period of time
Besides, Vinay Dhanani has been elevated to President - Supply Chain and Category, and Viral Jhaveri will be taking over as Chief Growth Officer
Prior to this he was Head Marketing and PR at Jeep Stellantis India
Prior to this, he was associated with Samsung for over eight years
During the Q4 earnings call, Group CFO Gupta stated that the company has not yet gone back to its pre-covid prices in Delhi and Bombay;...
The OOH creative emphasizes how the Godrej Properties’ project addresses the parking space shortage issue in Matunga
Pant, Director-Marketing, was with the company for over 3 years
Chutani stepped down as CEO of Dabur International Ltd after 26 years in Jan 2023
Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand experts
Previously, she held the position of Head of Marketing and Corp Comm at Bharti AXA Life Insurance
The mandate includes TV, Print, Radio, Digital and OOH
According to JioCinema, this is the highest ever, with the previous record being 2.4 crore, registered during the CSK versus RCB match on April 17
Dobhal is currently the COO of the company
While some industry observers say making consumers pay for subscriptions wouldn’t be an easy task, others opine that the feasibility of paying per article will...
CNN has also made additional key changes to CNNIC’s executive leadership team
Rai has had an eventful 30 years with the Indian advertising industry
Jha stepped down as the Managing Director of Nielsen India in April
Ad revenue from the company’s print business grew 8% at Rs 269 cr
Roopali Sharma, Harbir Singh, Saurabh Jain, Manish Sharma, Sanchita Roy and Rohan Chincholi have been given elevated roles as part of the agency's expansion plans
Menon's portfolio will be handled by a new set of leaders to provide specific focus, said CEO Kalyan Krishnamurthy in a note to employees
Chakrabarti, VP (Strategy and Creative) at Kinetic India, was speaking at the 4th edition of e4m NEONS OOH Conference & Awards 2023
At e4m NEONS OOH Conference, Singh of Tata Motors spoke about the impact of OOH, new practices, and more
Balsara, Chairman of Madison World, was speaking at his opening address on ‘OOH Fast Forward’ at the 4th edition of e4m Neons OOH Conference
He has been with the company for 4.5 years
Gupta was previously the SVP & CEO of lending business at Paytm
Jain will be reporting to Deepak Iyer, EVP and President - APAC, Middle East and AMEA
As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season
Smita Jatia has been appointed Vice Chairperson
Das was previously the General Manager of Prestige at Pernod Ricard India
We pick a few campaigns that topped our list amid the Mother’s Day marketing clutter this year
While Musk hasn't revealed any names, it is reported that Comcast NBCUniversal’s Linda Yaccarino could be the new Twitter chief
Karthik has been with PUMA since 2006
Arnold Su elevated Vice President for Consumer and Gaming PCs; Dinesh Sharma to be Vice President for Commercial PCs and Smartphones
Sources say he might start a sports start-up
Tushar Malhotra, Head of Marketing, Bisleri International Pvt Ltd., tells e4m about the brand's latest summer campaign and association with IPL
Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer
TV, Digital and Print are expected to recover some lost ground due to aggressive spending by advertisers over the last two months. Most of the...
She was Sr. CD at Cheil India previously
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The layoffs will be done in multiple rounds, as per industry sources
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Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
The 360° Ergolift hinge in Flow X13 offers more possibilities of laptop gaming scenario allowing usage in various mode ASUS Republic of Gamers (ROG) today...
Abhay Bahugune, Chief Operating Officer, Van Heusen walks us through the inception, execution, processing and marketing of Van Heusen’s new sub-brand Denim Labs For many...
Red Chief, which is well established as a leading leather footwear brand in India, is set to launch its seasonal campaigns with its Brand Ambassador...
Bachlaus has quit as Head of Marketing after a stint of over 5 years at the paint major Peeyush Bachlaus – Head of Marketing –...
Ruskin Bond resonates with Columbia Pacific Communities’ philosophy of community living fostering active and positive ageing amongst seniors “There is no retirement age for writers”...
The film is being showcased across digital and OTT channels. Prime Focus Technologies (PFT), announced that it has delivered a digital commercial for the rebranding...
New campaign to celebrate earth day The premium organic beauty brand Lotus Organics + has appointed the vivacious actress Dia Mirza as the Brand Ambassador...
India emerges as the fastest-growing region in the world, along with education and business as the fastest-growing app verticals Adjust, the global app marketing...
Designed by Ogilvy, the campaign aims at creating awareness on the risks involved in Formaldehyde emission from plywoods Greenply Industries Limited, India’s largest interior eco-friendly...
Usha will also launch a unique digital campaign, featuring select players Usha International, one of India’s leading consumer durables company continues its association with five-times...
The hunt will be an initiative to generate buzz about the brand while getting its social media audience invested in the outcome of the contest...
Aims at bringing the colourful experience of immersive display in everyone’s life by celebrating the unity in diversity Asus India has initiated a ‘Colors...
Becomes the first music streaming service in India to support Dolby Atmos Music Hungama Music, one of the leading music streaming services in India, and...
The campaign is in Collaboration with NGO Antarkranti The premium organic skincare brand Lotus Organics+ has launched its 2021 holi campaign in collaboration with Antarkranti,...
Jeeru is a refreshing drink with a unique taste tailored for Indian tastebuds Mirum India, a full-service digital agency from the WPP Group, has won...
TV actress Shweta Tiwari took to Instagram to share the empowering video and penned an open letter to her daughter Celebrating International Women’s Day...
Lotus Botanicals introduces a range of pure, potent and truly transformative beauty skincare and hair care products The natural and organic beauty market has never...
The move is part of the conglomerate’s new global strategy called “Positive Beauty” aimed at inclusivity In a push for inclusivity, global FMCG giant Unilever...
Just Dial notified the Bombay Stock Exchange (BSE) on March 7 about the advertising agreement Just Dial has signed an advertising agreement with the broadcaster...
redBus India’s largest online bus ticketing platform, has released a 2-minute video, depicting the spirit and enthusiasm of women bus drivers and conductors, across India,...
The campaign highlights an easy immunity building routine without any changes to individual routines Highlighting the importance of following an effective immunity-building routine, NuShaktiTM...
The campaign highlights the journey of every self-made individuals, from humble beginnings, sobering failures to their path of greatness Greenply Industries Limited, India’s largest interior...
The campaign celebrates and champions all the courageous moves women in India make everyday This International Women’s Day, Bumble, the women-first social networking app,...
Pledges to increase female representation in the company’s leadership roles from 16% to 25% by December 2021 PhonePe, India’s leading digital payments platform today announced...
A campaign that inspires consumers to step out and fulfil their dreams through a wide range of loan solutions Aditya Birla Finance...
A special docuseries on the kabaddi heroes, Starting today Star Sports, India’s leading sports broadcaster, is set to showcase a special documentary 'Dream On: Sapno...
KITKAT Dessert Delight which is inspired by your favorite desserts for a delicious, melt in mouth experience KITKAT Dessert Delight range is the perfect me-time...
Khurrana will be the ambassador for soaps and handwashes It’s a Shubh Mangal moment that calls for a Badhai Ho! The Kolkata based Indian FMCG...
Comes up with a hard-hitting new film Dove’s latest film walks us through hard-hitting, real stories of beauty-based judgement and rejection faced by women during...
India’s leading fresh meat, meat products and seafood brand look at solidifying its brand value as part of strategic growth and pan-India expansion...
The company aims to achieve INR 500cr revenue in overall Fans category by 2023 Luminous Power Technologies, a powerful and trustworthy brand with a...
The brand has launched Navneet’s popular ’21 Most Likely Question Sets Navneet Education Limited, India’s most trusted and loved education content provider is all set...
The new ABS blade ceiling fan by Usha boasts power-saving features, innovative technology, and modern aesthetics Usha International, India’s leading consumer durable brand and pioneer...
Dash will take over as CEO on May 1, 2021. After leading Tata Starbucks to achieve several important milestones, Navin Gurnaney, CEO, has made the...
Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings...
YouTube CEO Wojcicki shared in a blog post that the platform is planning to expand Shorts to new markets, buoyed by its growth in India...
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by...
The agency has been hired to promote California Pistachios Edelman has been appointed Agency of Record to promote California Pistachios in India, distributed through U.S.-based...
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster Live sports has finally made...
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months...
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow The digital out-of-home (DOOH) market...
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and...
Namboodiri has previously been associated with brands like Britannia, Tata Consumer, Coca Cola and Unilever in his rich experience of over 2 decades ZEE Entertainment...
The company has posted a consolidated net profit of Rs 9 crore HT Media, the publisher of Hindustan Times, Mint and Hindustan, has returned to...
The deal will see Warner Music India help to grow Sky Digital’s market share in India Warner Music India has struck an exclusive...
The policy, which keeps road safety and city aesthetics in mind, states that prior permission of the NDMC authority is required to display an ad...
WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help everyone understand our principles and...
In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch...
Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year We finally bid adieu...
The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019 Indian consumers spent...
Recently, it was recognized as the ‘Best App for Fun’ in 2020 by Google PlayStore Moj, a short video platform, surpasses the 100 million download...
Prior to this, events industry veteran Singh has worked with Wizcraft and Jagran Solutions and has managed some of the globally acclaimed IPs and properties...
Pradhan will now oversee all editions of the publication Kunal Pradhan has been promoted as the Managing Editor of Hindustan Times. In his new role,...
The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms Facebook-owned messaging platform WhatsApp is caught in a catch-22...
In an email to advertisers, Google said that the policy will be in effect at least till January 21, the day after the upcoming presidential...
Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about 325 million monthly active users...
According to data accessed by Tofler, the company's total income doubled to Rs 263.07 crore from Rs 132.04 crore a year ago UrbanClap Technologies India,...
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021 As the world gears...
Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders Advertising is overwhelmingly, unapologetically, unabashedly...
As per HC order, USV, SebaMed's parent company, has been restrained from using the ad campaign on all platforms -- TV, hoarding or banner --...
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...
As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership...
As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish,...
Prominent male actors raise the issue of marital abuse, say #PoochnaZarooriHai after Criminal Justice: Behind Closed Doors sparks conversations around consent with or without marriage...
Jaipuria, Head- Hindi Mass Entertainment & Kids TV Network, Viacom18, talks about the industry making a comeback in Q3 with a bang after the pandemic...
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand Sebamed in its recent advertisement...
At the recent 'VIBES 3.0-The Everywhere Content' conference hosted by Elara Capital, the panelist delved into emerging trends across media in advertising Digital is likely...
Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995,...
The action came after social media posts by the US President, claiming fraud in the election he lost to Joe Biden, allegedly incited violence Twitter...
The fresh funding will come as a breather for the company which is slowly seeing a recovery in the business HT Media-owned Hindustan Media Ventures...
The anthem is composed by Salim-Sulaiman and many notable public figures & celebrities have lent their support to the initiative As a part of ‘Young...
Vinod Khandelwal Sr. GM (E-com head and Buying), Nilkamal Ltd shared insights on Doctor Dream’s brand-building, positioning strategies, expansion plans in line, synergies with the...
Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no...
The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry Kia has revealed its new corporate logo and global...
Buscemi departs after almost 7 years with the company Salesforce CMO Stephanie Buscemi has reportedly stepped down. She will be succeeded by Sarah Franklin, who...
Commenting on his new job, Ahuja, said, I am very excited to be a part of this journey and to work with such proficient and...
175% surge in online inquiries for used cars under Rs. 3 Lakh (Sept 2019 vs Sept 2020) The novel coronavirus pandemic has upended...
The company has also renamed its music app as Eros Now Music Eros STX Global Corporation has renamed Eros Music as Eros Now Music and...
Guest Column: Umesh Shrikhande, CEO, Taproot Dentsu, explains why many businesses are finding it important to review their business models so as to make them...
Orientbell Tiles - a reputed name amongst the tile manufacturers of the country have launched the new Anti-Viral tiles. These tiles are the only tiles...
According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a 45% share in 2020
‘The Winter Edit’ campaign has been released on YouTube Van Heusen, dressing brand from Aditya Birla Fashion and Retail Ltd, has launched an exclusive campaign...
Guest Column: Ravish Kumar, Business Head- Regional Entertainment (Kannada and Marathi Clusters), Viacom18, says that one key lesson that the pandemic taught the sector was...
The campaign reiterates how Paytm upheld its commitment to all fellow citizens in 2020 as the nation enters 2021 India’s leading digital financial services platform...
As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth Year 2020 has been a...
Van Heusen, India’s leading power dressing brand from Aditya Birla Fashion and Retail Ltd, has launched an exclusive campaign for their Winter Collection...
Ghadi detergent launches first of its kind #BachaavMeinHiSamajhdaariHai awareness campaign in India To encourage health and safety amidst the Covid-19 pandemic, RSPL Group, manufacturers, and...
With the move, Facebook and Instagram users will be able to add Tips’s music catalogue to their posts and stories Tips music signs another global...
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us To be...
As the year draws to a close, we take a look at the key events of the broadcast industry from NTO 2.0 to the TRP...
The campaign was launched on the eve of Christmas and intends to draw attention to the ‘Shadow Pandemic’ of Child Sexual Abuse and invite the...
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry Amidst the...
Guest Column: Sunil Lulla, CEO, BARC India, explains how COVID-19 pandemic has highlighted that television is & will continue to cater to what Indians want...
After a whistleblower's disclosure, the company's FY19-20 consolidated financials were revised for all quarters Reported irregularities in HT’s radio business (Fever 104 FM) has brought...
In India, readers read up on the news stories impacting them locally, according to Taboola Readership Study insights Taboola today released Taboola Readership Study insights...
BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App Started as Vivek & Co. in 1965 with a single...
Launches state-of-the-art mixer grinders and performance-efficient steam irons Usha International, has launched a range of 13 kitchen and home appliances this season. Aimed...
Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research, outlines the importance of service...
Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth The acceleration of mobile adoption...
The company has also approved transfer of the digital publishing business of the company to Rapidcube Technologies Private Limited The Board of Directors of Zee...
The biggest incentive for marketers to be on these platforms is growing access and reach. In October,...
Meghna Apparao, Chief Business Officer, Licious, shares insights on breaking stereotypes, banking on quality, expansion plans, and...
Experts discussed what brand building looks like in an environment led by data We know the legacy constructs of visual and verbal expressions of a...
Conceptualized and executed by BBDO India, the inter-generational story is about the new efficient way of managing...
The campaign has been created by Famous Innovations Handbag and...
The finding is part of Comscore's six key insights on digital consumption trends across the Asia Pacific...
The agency will be in charge of crafting a brand message that is exclusive to the clothing brand The contemporary clothing brand appointed Surat-based creative...
Program launched in association with India Food Network Nestlé India recently announced the launch of their year-long campaign “MAGGI Desh Ke liye 2 Minute –...
Despite the challenges of a slowing economy, RIL has managed to come up at the top of the list in the 2020 listing as well....
The study notes that while customers want brands to be inspirational only 53% experience brand inspiration, leaving a significant ‘gap’ that offers major growth opportunities...
The campaign features Bhumi Pednekar and appreciates Corona warriors The year 2020 has been challenging in more ways than one. People world over are still...
Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic As many were furloughed and retreated...
Anand’s role will include covering important Supreme Court hearings and streamlining the legal coverage across India Utkarsh Anand has been appointed as Legal Editor of...
Hindi GEC Sony Entertainment Television ranks seventh, featuring among the top 10 for the first time Dell has achieved top slot as India’s Most Trusted...
Affluent, younger and mature audiences are more engaged with OTT audio platforms Indians have resumed travelling for both work and leisure. The commuting traffic mostly...
The actor features in a new TVC that has been conceptualized by FCB India Hindustan Unilever Limited (HUL) has announced actor Akshay Kumar as the...
Bawankule, Head – Ad Sales, Star & Disney India, tells us how Sirius, an end-to-end suite of advanced advertising solutions from Star & Disney India,...
In keeping with its ongoing campaign, this move is aimed at drawing attention to the fact that wearing of masks is critical in our fight...
Kunal Kishore, Founder Director, Value 360 Communications & Co-founder and COO ClanConnect.ai, delivered a keynote at e4m...
Conceptualized by ADK Fortune, the campaign will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports Prega News today...
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television...
The company can now be de-listed from the Australian Securities Exchange
The mascot is a juxtaposition of human and technology – a superhero with super skills – as also a play on the latter half of...
The survey titled ‘Trust Misplaced?’ has been done by The Trust Project and Ipsos According to the global survey by The Trust Project and Ipsos...
On the second day of the event, influencer marketing experts shared the qualities required while going for an influencer During this pandemic, we have seen...
Kantar has framed a study among 4,500 business leaders around the world called Global Business Compass More than two-thirds (69%) of businesses expect to end...
Association with Vidyut Jammwal resonates with MuscleBlaze’s vision of Vocal for Local MuscleBlaze,a sports and fitness nutrition brand has roped in award-winning Bollywood actor...
Conceptualised and executed by Maximus Collabs, the campaign comprises of four films India Gate Basmati Rice has launched its new festive digital campaign to promote...
Prasun Kumar, CMO, Magicbricks on how to engage homebuyers this festive season Real estate figures among the sectors severely affected by the COVID-19 pandemic. With...
As per industry experts, the broadcaster is likely to earn Rs 300-350 crore revenue from TV Sony Pictures Sports Network (SPSN) is all set to...
According to the Chief Revenue Officer, Distribution and Head – Sports Business of Sony Pictures Networks India, the digital numbers will continue to grow but...
Completes sale of ‘Jalesh Brand’ to Waterways Leisure Pvt. Ltd. Waterways to capitalize on the opportunity & potential of Indian Cruise Industry Zen Cruises Pvt....
Bulchandani is the second person of Indian origin who is among the top executives at the agency. Piyush Pandey is already the worldwide Chief Creative...
NIVEA, has taken a step towards becoming more sustainable through its packaging by launching its first-ever e-commerce ready-to-ship pack – ‘NIVEA CARE BOX’ partnering with...
As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter At the onset of the...
Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), speaks to e4m about trusting print medium, need for personal individual...
Tekwani will report into Rana Barua, CEO, Havas Group India, and work closely with Yann Doussot, Global COO, Havas CX Network Havas Group India has...
The campaign has been conceptualized and executed by Tonic Worldwide Asian Paints has launched a campaign for the launch of their latest range of specialized...
Omnicom Media Group (OMG) today announced the official expansion of Fuse, OMG’s market-leading sport and entertainment practice, across Asia-Pacific. Headquartered in Singapore, the...
Nipun Marya, Director Brand strategy, Vivo India, shares more — on the new campaign launched around Diwali...
In the first quarter, the network’s ad de-growth was 60% while in the second quarter, the de-growth was 25-26% Even as TV broadcasters are bullish...
#TrueBurstOfHappiness showcases moments of love, joy and happiness shared between family members along with their pets and how making pets an intrinsic part of celebration...
Subscription revenue for the quarter was up 14 per cent at Rs 427.04 crore from Rs 375.65 crore for the corresponding quarter ended September 2019...
Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal Entertainment network Viacom18 has registered an over four-fold increase in...
Ferrero Rocher has launched #PreciousGoldenDiwali campaign. The campaign brings to life, the celebration of the festival of lights with a golden experience for...
The newly launched chocolate has no added sugar and is naturally sweetened Sugar Free has ventured into the premium dark chocolate category with...
This collaboration will enable Sony Music Entertainment to promote new releases and new artists to Rizzle’s short series creators Short series app Rizzle has announced...
With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales...
The move follows the successful combination of other WPP agencies to create Wunderman Thompson, VMLY&R and BCW WPP’s AKQA and Grey are uniting to...
Ayushmann Khurrana as brand ambassador reminds India to choose new Colgate Zig Zag Anti-bacterial toothbrush with silver ion bristle technology Colgate-Palmolive (India) Limited...
The fans are launched under Polycab’s Purocoat Antivirus Range Polycab India Limited launched Purocoat Antivirus Fans, India’s first anti-virus ceiling fan. These anti-virus fans...
During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share On...
The GTPL Hathway Chief Strategy Officer and Business Head (Cable TV) on the service provider coming up with a hybrid STB that will offer linear...
Chiranewala, Marketing Head, Fastrack, says that the brand is betting big with the new collections lined up in the festive season and is optimistic of...
The Godrej Group today announced its entry into the financial services industry. With Godrej Housing Finance (GHF), the Group aims to build a long term,...
Responsibly crafted with usage of only two, locally sourced ingredients, assuring an exquisite multi-sensorial experience ITC Ltd.’s Fabelle Chocolates has unveiled its latest...
The consultancy’s first responsibility will be to aid TRUST Group launch and sustain its maiden mutual fund...
Nielsen India is the ‘Knowledge Partner’ for the report that was conducted to understand the overall social...
In the first interaction since the rebranding, Bhalla, Group CMO, HT Media Ltd, talks about the feedback and tells us how the re-launch has helped...
House of Hiranandani launched a video campaign titled ‘Beete Din’ that makes one reminisce the memories of living together with our family in...
The new campaign, targeted at consumers across Delhi NCR, will be showcased on multiple platforms including print, radio, outdoor and digital media Mother Dairy,...
Mental wellness startup Mindhouse today announced its latest offering – Sleep Stories, a collection of tales, designed to help make bedtime a more calming and...
Globally celebrated tea brand Samaara Tea launches their Diwali campaign for 2020 called #DiwaliWahiKhushiyaanNayi. In their three-part campaign films, Samaara...
Payments is designed with a strong set of security and privacy principles, including entering a personal UPI PIN for each payment Starting today, people...
The brand includes a range of innovative hygiene products that are infused with neem extract and naturally derived active With the new normal...
Century Ply developed a form of nanotechnology, grained on the surface of plywoods and laminates, that terminates the virus that meets it Content creation came...
Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network at Viacom18, talks about the launch of the network's 10th IP, plans for...
In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head Corporate Brand and Communications, Godrej...
Based on lockdown-led impetus that saw male participation in household chores; empathy to sustain Vim by Hindustan Unilever Ltd. ...
Leverages Artificial Intelligence to create India’s first hyper-personalized ad, promoting 1800+ local retailers, across 260+ pin codes, to give them the much-needed geo-targeted visibility, among...
#BerokZindagi is back with its third chapter to encourage asthamatics to live life limitlessly CIPLA Limited launched its third chapter of the #BerokZindagi...
Singh comes with an experience of 22 years in the media and broadcast industry Shamsher Singh has joined ZEE Media Corporation Limited as the Managing...
The new campaign from Licious attempts to solve this secret behind every great meat dish. In a series of films spread across their...
ASCI had issued a notice, asking the brand to substantiate the claims. But Kent has decided to withdraw the claim from their ads instead Kent...
As the festival of light approaches, real estate and its ancillary industry in South India are optimistic about the season with spends expected to be...
Kindness is not an act but a way of life! This Diwali, Mankind Pharma has come up with a video campaign that...
Over the years, Twitter has emerged as an indispensable component of every brand’s marketing strategy, and has also advised them how to create...
IMG Reliance will represent Cricket Australia for the upcoming Indian tour bringing on-board brand partners Sports marketing firm IMG Reliance has won the global mandate...
Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance Company Ltd says that the pandemic provided companies an opportunity to ‘adapt to win’ so that the...
As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands Back on...
Ad-supported revenue of the music platform stood at €185 million Music streaming giant Spotify has announced its Q3 2020 results. The music platform’s total revenue...
'L’Oréal on Campus 2020’ helped management students experience the work, life and culture of L’Oréal through a first-of-its-kind experiential campus engagement L’Oréal India recently...
The cricketer will feature in a new integrated campaign for Dr Trust which will run across TV, print and online channels as well as in-store...
IndusInd Bank today announced the launch of a new campaign to celebrate the indomitable spirit of every Indian. As the nation slowly opens...
New range comprises ceiling, wall, exhaust, and pedestal fans to further strengthen category Usha International, today launched 10 new fan variants that include...
Groupe SEB India’s flagship brand Maharaja Whiteline, has rolled out a new TVC and Digital Campaign “Khushiyon Ka Homemaker”. Conceptualized by Mash Percept, ...
The channel has said it’s going to be ‘bigger, bolder, brighter and better’
Facebook has also said it will add a shopping button on WhatsApp that will be functional in India later Facebook has said that it will...
The revolutionary black alkaline water has gained popularity among Bollywood celebrities such as TaapseePannu, NehaDhupia, Tiger Shroff and leading Sports personalities such as Hardik Pandya...
The new packaging and branding are part of the company's continued efforts to connect with their customers India’s Jeera masala drink, Jeeru®, from...
Vedshakti Mouth Protect Spray keeps germs from building in your mouth anytime, anywhere Colgate-Palmolive (India) Limited, the market leader in oral care in...
Snap Kit integrations bringing new experiences to Indian Snapchatters Snap Inc. today held a virtual event to celebrate the strong partnerships...
Media experts believe it is unlikely that NTO 2.0 will be implemented this year even if the...
Ushering in the spirit of festivity, Greenply Industries, one of India’s largest interior infrastructure brands with over 30 years of experience...
First high street brand in India to collaborate with Fairtrade India to offer a sustainable fashion line Over the years, sustainable and responsible...
High Decibel campaign with brand ambassador Jacqueline Fernandez India’s leading natural beauty care brand Lotus Herbals announces its association as the Official Beauty Partner for...
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...
Pavangopal A, Head of Marketing & E-commerce, Nandu's shares five principles that helped the meat retail brand convert challenges into advantages Covid-19 brought the...
Nishant Kashikar, Country Manger – India and Gulf, Tourism Australia emphasizes that this is the time for marketers in the tourism sector to connect with...
Anil Ramachandran, EVP and Head – Marketing and Retail Unsecured Assets, IndusInd Bank says that the marketers’ goal is to be an integral part...
Taking an omnichannel approach has given Fastrack a new set of avenues to talk to consumers, says Ayushman Chiranewala, the brand’s Head of Marketing ...
Pushp Raj Singh, President Marketing, JK Cement Ltd. (Grey Cement Business) speaks about the brand’s recent campaign film, the realty market scenario and more JK...
Vinay Subramanyam, Head of Marketing, Britannia Industries tells us how the company’s latest initiative is helping home-makers become entrepreneurs With a 100-year legacy and...
Intel Capital joins the list of marquee firms who have recently invested in Jio Platforms, taking the...
Meghna Apparao, Chief Business Officer, Licious says that the consumer changes, due to the lockdown, will be a lot stickier as we see the emergence...
Vishveshwar Jatain, Marketing Manager, AdPushup lays the case how partnering with an ad revenue optimization platform can help publishers accelerate their revenue growth What does...
Narayan, Head of Marketing, India, OnePlus, talks about the new product launch and maintaining communication with consumers during the lockdown In 2019, OnePlus was the...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ashvin Vellody, Partner, Deloitte India & Ankush Garg, Director, Deloitte India highlight the...
The only Gel with 100% Organic Aloe Leaf Extract, Antiseptic Herbs & Vitamin E for Healthy, Hydrated and Nourished Skin and Hair
Fastrack has co-created a first-of-its-kind "The Fit-Outs Collection" with youth icon and Bollywood star, Ananya Panday. To promote their latest collection of watches...
Launches an exclusive toll-free number that allows consumers to shop within the comfort of their homes Casio India Co. Pvt. Ltd. (CIC) rolls...
Manushi will join Ranveer Singh, Rohit Sharma, Hima Das among others in support of the #HOMETEAMHERO Challenge; inspire more women to embrace fitness, and...
Listeners can call in to leave a message for their loved ones, RJ Abhilash Thapliyal will then turn it into a 'Fevi-call', by calling the...
According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there are new entrants among the...
With this, Jio Platforms has raised Rs 87,655.35 crore from global technology and growth investors like Facebook, Silver Lake and Vista Equity Partners in six...
Destination NSW today releases its list of top NSW travel experiences, 213 Ways to Reboot 2020 in NSW, so travellers can make the...
As the effects of Covid-19 unravel, Sushil Goswami, General Manager – Marketing, CPD India & Nepal, The Himalaya Drug Company lists critical pointers in working...
Usha International, one of India's leading consumer durable company has added two new refreshingly beautiful fans- Lily and Dahlia, in its popular Bloom Fan series...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ankit Agrawal, Partner, Mysore Deep Perfumery House tells us how the fragrance and...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shalini Gupta, Head - Marketing – Eyeplus, Titan Company Ltd. says that innovations...
Bollywood Actor Ayushmann Khurrana in association with Peter England posted a short video emphasizing the importance of wearing face masks while stepping out...
Hindustan Unilever Limited (HUL) today announced its partnership with Fullarton Distilleries to manufacture and donate 10 Lakh (1 Million) medical-grade sanitizers to doctors...
BONN offers a series of healthy breads, targeting the health conscious section of people Bonn Group, one of India’s leading manufacturers of baked...
OnePlus, the global technology company, announced the appointment of Navnit Nakra as the Vice President and Chief Strategy Officer for OnePlus India.? As...
Rajesh Ramakrishnan, MD, Perfetti Van Melle India, says that while many things will remain the same post-COVID, a few things will undergo permanent structural changes...
Over 79% seeking deep cleaning and sanitization of buses after very trip A large number of people in India are planning intercity bus...
One of the largest and most awarded private radio networks in India, 93.5 RED FM has collaborated with Penguin India to launch a...
The launch is in align with Prime Minister Narendra Modi’s initiative of enhancing our body’s natural defense system While the...
Applause Entertainment today announced the appointment of Yogesh Manwani as Head, Marketing & Revenue. Taking over the reins from Ashok A. Cherian, Yogesh...
Necessity is truly the mother of all invention. Never has this adage been exemplified as much as it has during this unprecedented COVID 19 crisis....
Usha International, one of India's leading consumer durable company, launched its range of Usha Racer Chrome fans to beat the rising temperature this summer. The ...
Bausch + Lomb, the global leader in contact lenses and lens care solutions, awards Kinnect - India's foremost independent digital marketing agency, with its complete...
Fastrack, India’s leading and celebrated youth accessories brand launches a new digital film on Fastrack Reflex Beat commemorating World Athletics Day (May 7th). This campaign...
Atsushi Ogata shall be the new President, CEO and Managing Director of HMSI after Mr. Minoru Kato Honda Motor Co., Ltd. today announced the new...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19', Sushil Goswami, General Manager -Marketing, CPD India & Nepal, The Himalaya Drug Company...
Conceptualized by Ogilvy India, the film was narrated by Piyush Pandey and directed by Neha Kaul of...
Launches campaign to generate awareness around eye health amidst increased screen time owing to Work from Home The world is...
Tata Trusts has begun a pan-India community outreach to induce adoption of health practices, as promoted by the Government of India, in rural...
The films are an extension of the Mask Force, teaching the public to make masks, in easy steps Last week, Ogilvy conceptualised and executed...
The brand aims to raise an amount of INR 30 lakh as part of the campaign
Iss Baar #BadonKeLiye #JaagoRe initiative aimed at helping senior citizens, the most affected with lockdown and COVID-19 Over the years...
Produced in association with Chhota Bheem, the song elucidates the 5 steps recommended by WHO to prevent spread of Covid-19 Jelimals, a beloved confectionery...
P&G has already started manufacturing hand sanitizers and will soon begin production of face masks Procter & Gamble (P&G), one of the leading FMCG companies...
Ropes in fitness experts to conduct live health sessions on the Company’s social media pages In the wake of COVID-19, the prospect of staying at...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Srinivasu Allaphan, Director - Sales & Marketing, JK Tyre & Industries Ltd says...
Bringing together a star-studded line-up of artists including Radhika Apte, Vikrant Massey, Aparshakti Khurana among other talent across different art forms, the song aims...
Four-month-long campaign recognizes the era of HyperTaskers OnePlus, the global technology brand, today unveiled an all-new creative campaign, aligned with the upcoming launch...
Launches national mass-communication campaign titled ‘#BreakTheChain / #VirusKiKadiTodo’ to fight COVID-19 https://youtu.be/JaWO_Z0zF0s Hindustan Unilever Limited (HUL) today announced a collaboration with...
With the Coronavirus disease, also called COVID-19, pandemic triggering a lockdown around the globe, Mahesh Chauhan, Founder, Salt Brand Solutions tells us what brands must...
Vinit Thakkar promoted to COO, India and South Asia. Gaurav Chaturvedi joins UMG as VP, Domestic Labels, Universal Music Group India. Pranav Thakker named General...
Leverages the platform to create awareness about their campaign #SkinOfCourage, which empowers acid attack survivors RSH Global, a leading personal skincare company under the...
Jacqueline Fernandez. will be the face for new Lotus WhiteGlow DD Creme campaign. India's leading natural beauty care brand, Lotus Herbals, has found a brand...
Customers retained are customers gained. Customer retention is key to building a brand and proving to the other players in the market that you offer...
The duo will be picking the best candidates for Wakefit.co’s Sleep Internship Wakefit.co has roped in Cyrus Broacha, Mallika Dua, Shivankit Singh Parihar and Naveen...
It announces partnership with OnePlus for the OnePlus TV Q1 Series Dominating the entertainment market as the leading video streaming app for 2019 (Source** -...
eCommerce On helps clients build on a foundation of understanding of the sector through four key areas from the shopper’s point of view Kantar has...
Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak...
The agency will be working on positioning the brand through creative communication and content Following a multi-agency pitch in 2019, Wunderman Thompson South...
The ever-changing market dynamics is pushing brands to be more experimental and adventurous with digital storytelling. After already piquing everyone’s interest with first-of-its-kind the offering...
FMCG industry in India has seen a remarkable transformation over the last two decades. This has been facilitated by rising income levels, urbanization and changing...
The only Contact Lenses to be exclusively available through Doctors Bausch + Lomb, the global leader in contact lenses and lens care solutions...
The campaign highlights BABY-G's "Tough and Cool" outlook with appeal for women who lead active lives
New campaign highlights Red Chief leather shoes’ strength & comfort Red Chief, one of the oldest and most trusted footwear brands in the Indian market...
BlueStone, the country’s leading fine jewellery brand, today launched its first brick and mortar store in Pune at the Phoenix Markekcity. The...
redBus launches an ad-film as part of a broader campaign to highlight the brand’s proposition redBus has launched a large scale, 360...
Balaji Wafers, one of the largest snacks producing conglomerate in India, has rolled out its latest brand campaign that stars the popular & versatile celebrity,...
The Indian employment landscape is tremendously changing with the introduction of new business models and jobs every year. The job market is no longer a...
Brand’s milestone restaurant launched at Bangalore’s Mantri Square Mall Taco Bell, the world's leading Mexican-inspired restaurant brand, announced the completion of an important...
Leayan Global Pvt. Ltd., has roped in Vicky Kaushal, the iconic Bollywood actor, as the Brand ambassador for its leading leather footwear brand...
The National Award winner will be endorsing Usha products across categories Usha International has roped in National Award winning actor Keerthy Suresh as its brand...
Aegon Life, one of the pioneers of digital insurance in India, has launched a new campaign #NoTermPlanLikeThis along with a TVC starring its brand ambassador...
After playing host to 5 tremendously successful editions Delhiites will see the 6th edition of Horn OK Please - Delhi’s Happiest Food Festival...
The feature allows freelancers and small business owners to add their services to their LinkedIn profiles, making them discoverable from a LinkedIn search LinkedIn, the...
Highlights the essential need for skincare especially during the festive season With the festival of lights around the corner, many people go out...
The campaign aims to empower women, to help them move beyond soft talk and bring out the real conversation of leadership to the table FabAlley,...
Global sports brand Trusox brings to India revolutionary, performance enhancing grip socks; maximizing the grip sportspeople get within their footwear Global sports brand, Trusox, which...
The partnership enables FB to further scale and support SMBs at an early-stage, fast-tracking their growth and impact Strengthening its commitment to enable...
IndiGo has placed a firm order for 300 A320neo Family aircraft. This marks one of Airbus’ largest aircraft orders ever with a...
In an effort to bring innovative solutions to the market to enhance overall customer experience, JT Special Vehicles (JTSV) - a 50:50 Joint Venture between...
Provides a powerful, live cloud gaming opportunity with Hatch on its 5G smartphones OnePlus, the global technology brand, collaborated with Qualcomm Technologies Inc. and Ericsson...
Through a digital-first outreach, the brand has released a series of short videos for #SceneChangeKar campaign Pond’s has launched a new film titled ‘Navratri’ across...
The Series E funded marketplace aims at organizing and consolidating the on-demand home services market through technology, offering better value for both service seekers and...
Bolly2Box is today announcing the first-ever Publisher Story dedicated to the latest Bollywood News on Snapchat Discover. The English language Publisher...
OnePlus continues a breakthrough year with the launch of the OnePlus 7T with a new 90Hz fluid display and the OnePlus TV with smart interconnectivity...
Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe in and reflect their beliefs....
ZEE5, India’s fastest growing ConTech brand, has entered into a strategic partnership with OnePlus, the global technology company for its upcoming OnePlus TV....
Flipkart introduces ‘Look Book’ and ‘Flip Score’ among other innovations for this festive season Flipkart, India’s leading e-commerce marketplace is all set to...
House of Hiranandani, a premium real estate brand committed to making homes with a difference, celebrated Engineer’s Day on 15thSeptember in a unique...
India's leading natural beauty care brand Lotus Herbals has appointed the gorgeous actress Jacqueline Fernandez as the brand ambassador for its Lotus White Glow range...
11-city tour will be hosted under Supermoon Music, a Zee Live IP As if setting an attendance record for a comic...
Nexus becomes the first Indian Mall company to have a Bollywood celebrity as its ambassador Nexus Malls, in yet another first-of-its-kind...
“Migrating away from a traditional approach, Nine Triangles will focus on building and implementing a digital-first outreach strategy for the brand.” Nine Triangles...
The campaign aims to reinstate hard work and dedication in everyday lives Mysore Deep Perfumery House (MDPH) and Zedblack, launched their
JioSaavn, the largest audio streaming service for South Asian music and entertainment, has led the market in audio and content association solutions for...
Technology is instrumental in delivery of Ayurvedic healthcare services, standardization, drug control and quality control The third edition of Oja Festival, India’s premier...
While staying true to its herbal roots, Lotus Herbals has launched a range of new products and entered into categories such as baby care range,...
Reminding the young Indian spectacle wearer of the several embarrassing situations their spectacles have landed them in, Bausch and Lomb India announced the launch of...
In line with its vision to introduce products that cater to evolving consumer preferences, Nestlé India will be launching MAGGI Fusian – a range of...
Livpure, India’s fastest growing water purification brand has recently launched its new digital campaign #ShaadiKeBaad today for Livpure Smart, India’s first pay – per...
The new Masterbrand campaign of Pond’s aims to encourage women to begin lifting those internal barriers by simply trying to overcome their inner hesitations https://youtu.be/-S31ADIUk7c...
Sets a new record with 161.8 million engagements on Instagram and Facebook in 4 weeks; 59% participants from non-metro cities https://www.youtube.com/watch?v=4ha4hnu8TLU&feature=youtu.be India’s nightlife is...
Conceptualized by Lowe Lintas, the campaign was launched across digital media and television mid-May Lenskart, the eyewear destination known for its fashionable eyewear launched its...
K Madhavan, Managing Director of Peps Industries took over a sick manufacturing plant in 2006 and turned it around. “The Mattress Man of India”, as...
GREY group India has created a new campaign for Britannia Treat Crème Wafers. The campaign has been conceptualised by GREY Bangalore. When you get caught...
Housing.com, India’s most innovative real estate platform, will launch its new TV campaign “Ghar dhoondhna koi inse seekhe” starring Vicky Kaushal and Kiara...
Hindustan Unilever has acquired GlaxoSmithKline Consumer Health India for Rs 31,700 crore. The deal is being touted as one of the country's largest in the...
Championing the cause of #HealthySkinIsWow, FMCG major Emami Limited, launches the all new “BoroPlus Doodh Kesar Body Lotion” to beat winter dryness.
The Himalaya Drug Company, India’s leading Wellness company, today launched its first Brand campaign, - ‘Khush Raho, Khushaal Raho’ bringing to life its...
Onida recently launched a new ad campaign, “Maximum Impact – Maximum Sound” for their newly launched KY Super thunder smart TV. Pratyush Chinmoy – Head...
In a mega-unboxing event, two days after the launch of its much-awaited flagship, the OnePlus 6T, the leading premium smartphone maker set a...
25 years on and the tagline ‘Give Me Red’ is still going strong for Eveready Industries. A new brand logo, the company is betting big...
Van Heusen, India’s premium fashion power house brand for men and women from Aditya Birla Fashion and Retail Limited, unveiled its latest innovative...
With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make...
Myntra announces the launch of ‘House of Pataudi’, in association with Saif Ali Khan. The ethnic wear brand is inspired from the sophistication...
Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for the 9 Consecutive Years*,...
Savlon, ITC’s leading health and hygiene brand, on World Sight Day introduced Braille enabled packs of Savlon Antiseptic liquid. In line with ITC’s...
Whirlpool of India, a subsidiary of Whirlpool Corporation, the world’s leading global manufacturer of home appliances, has kicked off their new television commercial campaign for...
Procter & Gamble (P&G) India announced that it has set-up a multi-million-dollar ‘Innovation Sourcing Fund,’ to collaborate with external partners on disruptive and...
Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, has launched a new campaign for Top Ramen for its rapidly growing...
European footwear major Bata has roped in Bollywood actor Sushant Singh Rajput as the brand ambassador to promote its new stylish and casual...
FMCG major Britannia Industries Ltd. recently celebrated its 100th year of business. The company also unveiled its new and redesigned logo to reflect future plans...
Touches approx. 60% global user base share in India Club Factory, the leading cross-border E-Commerce platform and currently one...
Celebrating 260 years, Cox & Kings Ltd., the oldest and leading tour operator has roped in Bollywood youth icon and avid traveller Anushka...
~ Now more ways to enjoy your favourite music on Amazon Prime Music – Just ask Alexa to play recently heard songs, songs...
Unveils their ‘Kadak’ campaign with the launch of their first TVC NESPLUS – a range of nutritious and delicious breakfast cereals from the...
The screening was followed by conversations on the movie with the core Ghoul team — actors Radhika Apte and Manav Kaul, director Patrick...
Honda Jazz in collaboration with its creative agency Dentsu One, has launched a new campaign for its latest upgrade. With a combination of...
Nestlé India recently announced the launch of NESPLUS - a range of nutritious and delicious breakfast cereals for the entire family. A unique...
ASUS as a brand in India has significantly focused on the retail expansion offline and has also embraced online with the change in...
Over the last decade, there has been a tremendous surge in the number of events in the International sports calendar. Traditionally, the World...
The brands include Boroplus (Range of skincare products), Kesh King (Range of haircare products), Emami 7 Oils In One Hair Oil and Emami...
In a first for any Indian brand, ITC’s Savlon has bagged the coveted Grand Prix at Cannes Lions 2018 for ‘Creative Effectiveness’. Designed and conceptualised...
Baggit, one of India's most popular bag and accessories brand, has launched its new brand campaign titled #PutItOnTheTable. Focusing on women empowerment the...
Applause Entertainment, the Sameer Nair led Content Studio from the Aditya Birla Group, has announced the appointment of Ashok A Cherian as their...
The name says it all, Singer Badshah has turned out to be the King of the Indian music industry. His chartbusters over the past few...
The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group. It witnesses a gathering of the best minds in the...
SPEAKERS AT MUSIC INC | L-R Salim Merchant (Artist) | Anupama Chopra (Film Critic) | Priyanka Khimani (Partner - Anand & Anand &...
Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...
iProspect India, the digital agency from Dentsu Aegis Network has won the digital marketing mandate for water purifier brand Livpure. The agency will be...
Actor turned entrepreneur Sushant Singh Rajput collaborated with NITI AAYOG’S flagship initiative, the Women Entrepreneurship Platform (WEP). The agreement was signed in the presence of...
Appointments Will Strengthen the Agency’s Integrated Solutions to Clients Across the Region Essence, a global data and measurement-driven agency and part...
Cricket is considered synonymous with sports in India. There is a new love emerging though, and that is football. In 2017 FIFA U-17 World Cup...
The Mayor of London, Sadiq Khan recently proposed to ban adverts for foods high in fat, salt and sugar from the entire transport network of...
The account was won in a multi-agency pitch
Isobar, the digital agency from Dentsu Aegis Network, which handles the digital solutions for VIP Bags, has recently launched a digital campaign – #AntitheftVIP. In...
Fanzart, India’s first luxury fan brand, ropes in ‘Perizaad Zorabian’ as the Brand Ambassador for its range of Luxury Fans. The brand also unveiled its...
Pitch CMO summit 2018 Delhi chapter, took place on Thursday at The Leela, Gurugram. Top brands like Onida, Paytm, VIP Industries, Aditya Birla Capital, Bacardi,...
Vodafone has announced its partnership with Asus to offer a fully loaded value proposition for customers who purchase the newly launched Asus ZenFone Max Pro...
Sudip Ghose, CEO , VIP Industries delivered the special address at the Pitch CMO Summit Delhi edition that took place on the 3rd of May...
The Pitch CMO Summit Delhi edition took place yesterday at the Leela Ambience Gurgaon. Speakers at the summit included Vijay Mansukhani (MD, ONIDA), Sudip Ghose...
BigMuscles Nutrition, India’s fastest growing nutritional supplement brand, has appointed L&K Saatchi & Saatchi (an integrated communications agency and part of Publicis Group)...
Whirlpool of India, a subsidiary of Whirlpool Corporation and the world’s leading home appliance company has roped in celebrity actors Kriti Sanon and Sushant Singh...
G-Shock from Casio, known for its high-tech gadgetry and hyper-durable range of watches announced its association with the ‘Indian Extreme Nationals 2.0’ for the second...
Our Rivers are dying. It is estimated that in 15 years, 25% of India will turn into a desert and we may have only...
Honda Motorcycle and Scooter India has introduced the latest 360O ad campaign - ‘LOVE IS GROWING’ for the iconic Activa 5G, India’s No. 1...
Analysing moods, taste, and needs in the age of AI / ML Written almost 110 years ago L. Frank Baum’s description of the ‘Mechanical Man’ ...
Initiative rolled out on the latest version of the PUMA TRAC app World Health Day, observed on April 7th every year, aims to promote healthier...
Glitch, the Digital first creative agency (an independent brand under GroupM), has launched Flux@The Glitch, a specialized new age content division. Flux is a content...
Latest technology allows 16 hours of comfortable wear of contact lenses Bausch and Lomb, the market leader in contact lenses and lens care solutions in...
Gulf Oil Lubricants India Limited, a Hinduja Group Company, has re-launched its flagship 2-wheeler engine oil Gulf Pride 4T Plus in a trendy, new pack...
“Agar pyaas cutting ki hui, toh full glass kyun? Bacha huya paani koi aur pee lega!” Livpure Private Limited, India’s fastest growing water purification brand...
Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in a first, BCCI & Star...
Focussed on revitalising hockey in Jharkhand and the tribal belt; aims at producing 5 hockey international players in the next 10 years; over the next...
Produced by BookMyShow, the musical will premiere at Mumbai's NCPA in April 2018 PayPal to be the preferred payments partner for Disney's Aladdin The...
Dr.Fixit, from the house of Pidilite, unveiled its new TVC campaign featuring legendary actor Amitabh Bachchan. The TVC aims to create awareness among home owners...
Tata Tea Jaago Re 2.0 walked the talk on pre-activism and created ‘Champions of Tomorrow – an initiative to identify India’s most promising athletes...
Usha has emerged yet again as the number one most trusted Indian consumer durables brand in the ‘Most Trusted Brands 2017’ annual survey released recently....
Kansai Nerolac Paints Ltd, one of India's leading and innovative paint companies, embarked on an initiative to spread the message of healthy living by taking...
OLX, India’s largest online classifieds marketplace for Auto, Real Estate, Goods and Services, announced the appointment of Momtaz Moussa as the General Manager of OLX...
Under the patronage of the French Ministry of Culture, the Embassy of France and Institut Français in India in collaboration with TV France International will...
The creative process for creating a new brand is quite similar to how a chef prepares a new recipe. We first assemble high quality ingredients...
KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...
1. Please tell our readers about key Digital trends that are reshaping the media industry. • Video First world • Bots – Consumers now want...
What makes Programmatic Advertising so promising? Programmatic Advertising is the big leap forward that disaggregates every ad view for sale individually. This enables the advertiser,...
Customer loyalty has always been central to brand building but even more so in the digital age. Customer experience scores have plateaued in recent years,...
The first-ever exchange4media Conclave, South, the regional version of the flagship event by the Group, was held in Bengaluru on December 1, 2017 at Royal...
In humorous 20-second spots, the TVCs acknowledges role women play in bringing moments of joy to families Fevikwik, the instant adhesive brand from Pidilite Industries,...
Sharp, the manufacture
In a bid to attract new consumers, Berger Paints has partnered with Sussanne Roshan and The Charcoal Project to innovate its offer with the launch...
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Increasing awareness among advertisers as well a