Tata Power makes a plea on Mother Earth's behalf

Tata Power has launched a brand film promoting the message of “Embrace Mother Earth. Love Our Planet. Switch to Green and Clean Energy.”

The film makes an earnest plea to all Indians to love Mother Earth and embrace a sustainable lifestyle. Tata Power intends to promote the adoption of sustainable products and services for both Corporate India and its large user consumer base across India. It is also working on popularising how a sustainable lifestyle is ‘attainable’ for millions of Indians through wide-scale adoption of affordable green energy products and solutions like rooftop solar, EV charging, solar microgrids, group captive solutions, pumped hydro power, smart home automation solutions to promote energy efficiency et al.

Along with Hindi, English, Gujarati, Marathi, Tamil and Kannada news and business channels, the campaign is live on digital and social media platforms.

The film depicts the journey of a globe, demonstrating the abuse and damage that our planet goes through day in and day out thanks to a range of human activities such as deforestation, construction, industrialization, and urbanization. By the end of its journey, the globe is soiled and battered, until two children - representing the future generation - rescue it, clean it, and hug it - demonstrating the love and care that we need to have for our planet. The video concludes with a strong message: ‘Embrace Mother Earth. Love Our Planet. Switch to green and clean energy’ with the words “Hold Me Tight” being sung in the background.