The Advertising Agencies Association of India (AAAI) has announced the winners of the AAAI Young Lotus Contest, 2024. The winning team comprises Shagun Agarwal and Chaitali Mane of O&M. Their outstanding creativity and innovative approach stood out among more than 40 entries received from talented young professionals across India.

The AAAI Young Lotus Contest 2024, led by Rohit Ohri, Global Partner at FCB, and Director at AAAI aimed to nurture emerging talent in the advertising industry. Ohri emphasized, “The AAAI Young Lotus Contest provides a platform for young minds to use their creativity to make our world a better place. This year, it's been encouraging to see the participants' enthusiasm to tackle one of the burning issues of our time – the need for clean air."

Under the theme "BREATH OF CHANGE: INNOVATING FOR CLEAN AIR IN INDIA," contestants were tasked with conceptualizing integrated campaigns advocating for cleaner air and environmental sustainability. Shagun Agarwal and Chaitali Mane's winning entry demonstrated ingenuity and a profound understanding of the theme, earning them the opportunity to represent India at the Young Lotus Workshop during Adfest 2024. The jury members for the contest were renowned creative minds – Romit Nair, NCD, FCB ULKA, Moumita Pal, Creative Head, ENORMOUS and Kartikeya Tiwari, NCD, FCB KINNECT. 

The Young Lotus Workshop at Adfest in Pattaya, Thailand offers emerging talents to engage with industry leaders, exchange ideas, and enhance their skills on a global platform. The winning team will head to Thailand to participate in the Young Lotus Workshop from 19^th to 21^stMarch and also participate in Adfest 2024 from 21^st to 23^rd March.