Conceptualized by Lowe Lintas, the campaign was launched across digital media and television mid-May Lenskart, the eyewear destination known for its fashionable eyewear launched its new campaign I’m Hooked. The campaign featuring brand ambassador Katrina Kaif showcases the vast range of trendy eyewear styles which compliment everyday looks. From Cat Eyes, Round, Tortoise, Metals, Pop Colors, Transparent, Sporty, Retro, there is something for every fashion requirement and one can easily change their look with this fashion accessory. Conceptualized by Lowe Lintas, the TVC has Katrina Kaif flaunting Lenskart’s super stylish and trendy eyewear. The video is complemented by peppy music that adds on to the mood and urges the audience to go bold and explore the world of revamped glasses with metal, athleisure, geometrical, transparent, pop-colors, cat-eye or even classic- retro frames.   https://youtu.be/5okU36g8rY0 Speaking on the launch, Peyush Bansal, CEO – Lenskart India, said “We are very excited to launch the new campaign TVC with Katrina, her high-on fashion, quirky yet ‘girl-next-door’ looks add a charismatic flavor to the brand. With this campaign, we aim to provide every Indian access to high-quality trendy and stylish glasses in affordable prices without compromising on the style quotient” Brand ambassador, Katrina Kaif stated, “I am delighted to be a part of this new campaign, it fashionably addresses the importance of an eye-wear to enhance the over-all looks and personality of an individual. In India, A lot of the people do not prefer an eye-wear because of its ‘not-so-stylish’ looks, however with Lenskart’s new collection, there will be no more excuses for people to not wear these trendy glasses.” Hari Krishnan, President, Lowe Lintas commented “When you have a star like Katrina, the creative task is clearly cut out. This campaign takes a fresh new look at the eyewear category, moving away from category conventions and is designed to grab eyeballs, not just on to the star but also on to the product and usage occasions.” The new Hooked on Looks brand campaign was launched across digital media and television mid-May.