Arun Kumar Rajendran appointed as AVP - Marketing at Flam

Arun Kumar Rajendran was appointed as the new AVP of Marketing at Flam

In his new role, Kumar will lead Flam’s performance strategy and growth initiatives, helping strengthen the brand’s reach in India and international markets.

Earlier on in his career, Kumar has worked with companies such as Paytm, Flipkart, and Razorpay, where he played a key role in digital marketing, performance campaigns, and communication strategy.

Sharing his excitement, Arun said: “Flam is entering an important phase of growth, especially at a time when immersive marketing is becoming essential for brands. Today’s consumers want interaction, not interruption, and global brands are looking for formats beyond basic videos or static ads. The opportunities here are huge, and Flam is well placed to lead this shift. I’m looking forward to building a stronger marketing engine with focused execution, robust systems, and steady, impactful growth.”

Karthik K Raman, CMO & Head of Product at Flam, added: “We’re thrilled to have Arun join our leadership team. His strategic approach, strong execution skills, and deep knowledge of modern growth systems make him a powerful addition to Flam. With his expertise, we aim to

further strengthen our marketing foundation as we grow into new markets and scale our product globally.”