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Nat Habit, a D2C natural beauty and personal care brand, has announced the appointment of Kushal Gupta as Chief Retail Officer (CRO).
With over 20 years of cross-market FMCG experience and a proven record of scaling businesses across PepsiCo, Bikano & Tata Consumer, Kushal will lead Nat Habit’s retail and revenue growth strategy as the brand accelerates towards offline expansion, stated a release.
As Chief Retail Officer, Kushal will oversee offline revenue strategy, scale distribution, build national retail infrastructure, and lead key partnerships. His focus will also include expanding into Tier 2 and Tier 3 markets after fully penetrating into Tier 1 markets, building on Nat Habit’s strong D2C foundation, and delivering a consistent brand experience across all platforms.
Swagatika Das, Co-founder, Nat Habit, said, “Kushal’s appointment comes at a time when we are executing on a larger vision, to make Nat Habit omnipresent and omnichannel. As we bring the goodness of fresh Ayurveda closer to millions offline, Kushal’s proven leadership in scaling revenue and building executional muscle makes him the perfect fit. We are delighted to welcome him into our mission of making real natural care a habit.”
Gaurav Agarwal, Co-founder, Nat Habit, added, “Our strategy involves unlocking growth via deep retail integration, geography-wise rollout, and portfolio-wide accessibility. Kushal’s strategic foresight and operational experience will strengthen our roadmap as we scale towards revenue growth, not just in numbers but in depth of consumer connection and access.”
Kushal, Chief Retail Officer, Nat Habit, shared, “This is an inflection point in India’s natural beauty market and Nat Habit stands out for its authenticity and purpose. I am excited to channel the brand’s incredible momentum into a robust offline strategy. This is a ‘go and win’ moment, and we have the right team, product, and consumer love to make it happen at scale.”
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