Indkal Technologies has officially announced its partnership with Bollywood star, Ayushmann Khurrana for the launch of their latest True Wireless Stereo (TWS) products. Khurrana will spearhead the campaign named "#TimeToWobble," which not only celebrates an energetic and fast-paced lifestyle but also recognizes the uniqueness of each individual's preferred way to wobble.

Commenting on the launch, Anand Dubey, CEO, Indkal Technologies said, "This partnership with Ayushmann is thrilling as Wobble’s personality has a lot of similarities to what Ayushmann means as an actor, dancer, singer, fitness aficionado, family man and much more. Wobble represents a fast paced, active and fun lifestyle on a day-to-day basis, which could be activities like sports, running, yoga, dancing, singing etc. It’s a celebration of all things that make us move and keep us going, from the hustle of getting to the office in the morning to finishing our day and enjoying a show on TV before sleeping and everything in between. Ayushmann is such a strong symbol of that lifestyle of an individual whose Wobble has turned him into a self-made superstar who is multifaceted and relatable for so many Indians'”.

#TimeToWobble campaign celebrates the spirit of new age India, who are redefining norms. Wobble is designed for trendsetters and innovators. Ayushmann's free-spirited and millennial persona aligns perfectly with the ethos of Wobble TWS. Through this partnership, we aim to make a strong presence in the earbud market and bolster our position in wearables.

The Wobble TWS earbuds combine cutting-edge innovation, seamless connectivity, and unparalleled audio performance. They are available for purchase on leading retail sites since early December.