FCB has appointed Andrés Ordóñez as its new Global Chief Creative Officer, succeeding Susan Credle.

Earlier this week, IPG, FCB's holding company, announcedSusan Credlewill now serve as a creative advisor for Interpublic Group of Cos.

Ordóñez, who held the position of Chief Creative Officer at FCB's Chicago office for over four years, joins this new role. During his tenure at FCB Chicago, starting in 2019, Ordóñez led initiatives resulting in the addition of 40 new brands to the agency’s portfolio.

Working closely with Tyler Turnbull, the Global CEO of FCB, Andrés Ordóñez aims to foster a diverse and inclusive creative environment, driving innovation and excellence.

“At FCB we have always believed that ‘creative is the business, and the business is creative.’ Andrés truly embodies this and has demonstrated time and again that he can build lasting partnerships with clients by using creativity in wildly different forms to deliver transformative work that generates business results,” said Turnbull in a statement to Adweek.

Credle emphasized that Ordóñez's promotion preserves the integrity of FCB's culture, commending his creative team, which includes global creative partner Danilo Boer, FCB Canada's CCO Nancy Crimi-Lamanna, FCB New York's CCO Michael Aimette, FCB Inferno's CCO Owen Lee, as well as Peter Vegas and Leisa Wall, the CCOs at FCB New Zealand.

“I am incredibly fortunate to be building upon a record of creative excellence established by Susan. What I usually say is, ‘Follow the work, and the rest will come’,” said Ordóñez.

Prior to FCB, Ordóñez was with Energy BBDO for five years. Before joining Energy BBDO, Ordóñez played a pivotal role in launching Ford SYNC, an integrated in-vehicle communications and entertainment system.