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SPNI will strengthen its content clusters by granting end-to-end ownership across content strategy, programming, marketing, and on-air promotions (OAP) for both linear and digital platforms
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Earlier, Pantvaidya served as the Business Head of Sony Entertainment Television (SET)
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Prior to this promotion, Shreyas Mehrotra held the position of Marketing Head at Airtel Business
Madison Media, a division of Madison World, manages Asian Paints’ media operations
Sammyak Jain, a part of boAt’s leadership team since 2022, also leads the company’s Enterprise and ODM Sales
This year, brands are celebrating Sankranti by leaning on tradition, everyday cultural references, and heartfelt greetings to engage audiences during the harvest festival
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Prior to this, she served as Chief Growth Officer at BrandPulse Global, a venture founded by Pankaj Krishna.
The film also integrates brands from Just In Time’s premium portfolio like Rado, Versace, Longines, Tissot, Ferragamo, Adriatica, Movado, Mont Neo, Seiko, Briston & Philipp...
Fortune Edible Oils and Foods and Catch Salts and Spices join as Co-Powered By Sponsors
The integrated mandate is for B2B & B2C
Previously, Apurv Singh has held roles at leading organisations including the Tata Group, Reliance Brands Limited, and Godrej Properties, among others
Sai Ramana Ponugoti, CEO, Piramal Consumer Healthcare, tells us how Lacto Calamine is rewriting its legacy for a new generation
The 'Infusion de Santal Chai' fragrance is priced at $190, which translates to approximately ?17,000 in the Indian market.
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Complaints against digital news publishers surge 338% year-on-year, while OTT platforms see an even steeper rise of 944% as awareness of grievance mechanisms grows
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Former Jio Platforms marketing leader brings 13+ years of media, OTT and entertainment expertise to strengthen Enterr1o’s brand play
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The association covers Mumbai Indians, RCB, Delhi Capitals, Gujarat Giants and UP Warriorz, strengthening BKT’s commitment to women’s cricket and inclusive sporting platforms
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Omni brings together the full spectrum of modern marketing—from audience intelligence and creativity to media and commerce,” said Duncan Painter, CEO of Omni
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Former Air India and Vistara marketing leader steps into a key brand and digital role at India’s largest airline
New AI ecosystem to unify top-tier models, boost creativity, and keep human insight at the core
Under the renewed mandate, Wavemaker will continue to lead Reckitt’s media strategy, planning and buying, while also heading the newly awarded e-commerce mandate.
Veteran creative leader remembered for her transformative impact on India’s advertising industry and mentorship of generations
Emerging investment trends show film and content studios partnering with financial backers to fuel growth, scale operations and expand creative output
New projections indicate robust growth ahead for video, digital and emerging entertainment segments as consumption patterns evolve
Marketing Veteran to Lead Kenvue’s Brand Strategy Across APAC
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The narrative captures how colour can bring families closer and make homes more enjoyable
The campaign featuring Boman Irani and Aparshakti Khurana introduces six light-hearted short films that break down the multiple barriers that often hold Indians back from...
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Mirumi has been developed by Yukai Engineering, a Tokyo-based robotics company best known for creating playful, emotionally engaging robots rather than purely utilitarian machines
Veteran media executive takes the helm to guide strategic growth and leadership at the broadcasting group
International tennis star to champion women’s athletics and promote the brand’s active lifestyle offerings
Luxury watch brand unites two Bollywood icons in a stylish new campaign that blends timeless elegance with contemporary flair
New AI-powered platform aims to enhance planning precision and creative effectiveness for brands in a data-driven landscape
The multifaceted artist continues to bridge brands and communities with authenticity, charisma and deep cultural resonance
Government seeks suggestions from stakeholders to enhance domestic production capabilities across film, broadcast and digital sectors
Experienced marketing professional steps in to lead brand strategy and growth initiatives for the lifestyle brand
Broadcasting network to comply with the tax authority’s ruling as it moves forward with operations and financial planning
New hub aims to boost collaboration, efficiency and creative output using AI tools across WPP’s global client ecosystem
E-commerce firm strengthens global leadership with strategic hire to expand cross-border operations and partnerships
Industry demand rises as businesses seek deeper insights and data-driven decision making, according to an annual MRSI report
Veteran marketing leader steps into expanded role to drive growth and audience engagement across key Asia-Pacific and New Zealand markets
Experienced finance leader takes charge to strengthen financial strategy and support CaratLane’s growth ambitions
Strategic investment enhances collaboration between music and film content, expanding opportunities in India’s entertainment ecosystem
Spirits company boosts marketing investment as part of strategic push to strengthen brand visibility and consumer engagement
Ogilvy chief reflects on Piyush Pandey’s enduring influence as the advertising legend steps into new roles
Social media lights up as an AI-altered photo of President Maduro wearing Nike shoes ignites conversation around brands, politics and digital manipulation
As the government gears up to auction free-to-air TV slots for FY26, broadcasters revisit concerns around limited capacity and market access
Smaller agencies are shifting from project work to strategic roles and adopting AI tools to unlock new business opportunities
Global music powerhouse expands footprint in Indian entertainment by partnering with leading film production banner
After strong growth, India’s ad tech sector is evolving toward optimisation, privacy-forward strategies and deeper ROI focus in 2026
Parent company begins evaluating leadership options as Air India enters its next growth phase under Tata ownership
Foreign investment pours into India’s media and broadcasting landscape, reflecting growing global confidence and sector potential
The digital film reflects Tamil Nadu’s festive spirit through everyday family traditions and beautifully painted space
The campaign is being rolled out as a high-impact 360° initiative across television, outdoor, retail and digital platforms
He will be attached to the East Delhi bureau.
Direct-to-consumer companies are preparing for a new era of sustainable expansion driven by efficiency, retention and smarter customer engagement
Brands shift focus from constant ideation to precision execution and measurable impact in a more discerning consumer landscape
Doordarshan’s initiative expands access for regional broadcasters, boosting diversity and reach in India’s free-to-air TV ecosystem
From AI-powered ideas to collaboration models and data-led creativity, agencies are redefining strategy for the next growth phase.
Ministry clearance paves the way for Arugn Tech to take full control of Apollo-backed Planetcast in strategic media consolidation
Brands recalibrate strategies with disciplined spending, retail focus and value-led offers as demand moderates
Tarun Garg becomes the first Indian to lead Hyundai Motor India Limited as the Managing Director & Chief Executive Officer
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Together with the agency, Social Panga and the production house, The Yellow Shutter, AMD showcases how technology can create harmony in the workplace
Home care segment increases marketing investments as part of broader growth and consumer engagement strategy
Experienced leader takes helm of Titan’s board as part of strategic governance transition
Despite strong financial guarantees, the board appears poised to stick with rival bid as shareholders weigh competing proposals.
From short-form creativity to meme-fuelled engagement, digital trends in 2025 rewired brand communication and audience behaviour.
Strong performance by major digital platforms contrasted with a year of introspection and strategy shifts for agencies and publishers.
From attribution challenges to AI-driven optimisation, 2025 reshaped how brands measure effectiveness and plan for growth in the evolving digital landscape
Renowned singer joins the iconic rice brand to elevate cultural connection and strengthen consumer engagement
Move strengthens Arvind’s control over youth-focused portfolio as it buys out e-commerce partner’s equity in the fashion venture
Group’s MD & Editor-in-Chief credits strong editorial strategy and creator ecosystem for sustaining growth amid advertising headwinds
Full-service digital remit marks new chapter in brand’s online growth strategy as agencies deepen performance and creative collaboration
Promoted to Director – Category Planning & Activation (Head–Customer Marketing) at Mondelez International
As digital ad spend climbs, marketers grow sceptical of performance dashboards due to AI opacity, attribution fatigue and ad fraud inflating metrics.
After a breakout 2025, retail media is set to evolve from a performance channel to a strategic core, redefining how brands plan, measure and connect...
The film positions the brand as a tech-forward, trusted enabler, ready to support the diverse aspirations of customers nationwide, anytime, anywhere
Contemporary jewellery brand strengthens connection with younger consumers through strategic celebrity partnership
Bollywood duo bring humour and charm to Airbnb’s latest ad emphasising thoughtful hosting over formal check-in rituals
Veteran strategist to also lead corporate development as Zigly targets expansion in India’s fast-growing pet care market
Senior executive to lead integrated enterprise growth across device, infrastructure and services units from March 2026
Intensifying competition, creator costs and offline expansions push beauty brands to invest more in content, omnichannel visibility and strategic storytelling.
Appellate tribunal remands broadcaster’s plea against Odisha fintech back to NCLT for fresh hearing after procedural flaws
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With Sanon's assocaition, Supply6 aims to deepen its engagement with urban, health-conscious consumers
Bollywood star fronts new “Me Time = Rich Marie Time” campaign as the biscuit brand strengthens its presence
Partnership aims to scale high-performance, low-cost AI inference while Groq continues as an independent company
Leadership move signals focus on operational excellence and growth across northern India
Long-time Leo Burnett leader steps into expanded role after a decade with the agency
From localized nostalgia to global storytelling, 2025’s standout holiday campaigns blended emotion, creativity and cultural resonance to capture the season’s spirit
From speed and spectacle to backlash and belief, this festive season revealed why AI-powered creativity must still answer to human emotion.
From high-profile editorial shifts to strategic CEO appointments across NDTV, Network18, ABP, Zee Media, TV9 and Prasar Bharati - 2025 was a pivotal year
The campaign will be amplified across television, digital platforms and social media till New Year, supported by festive influencer integrations and retail visibility
The campaign brings together storytelling and innovation, reflecting Shemaroo Entertainment’s continued embrace of AI-led creativity to elevate visual narratives
The film aligns with Haier’s futuristic brand philosophy that by using AI-led filmmaking Haier showcases how technology can enhance storytelling rather than overshadowing it
The actor’s ability to evolve, reinvent over 50 years and remain relevant across generations mirrors the essence of excellence that defines Berger Paints’ own 100-year...
As part of this partnership, AdLift will spearhead a comprehensive digital growth strategy for AGEasy, focusing on organic visibility, strategic content marketing, and audience engagement
From startup myths to meaningful storytelling, The Salt Inc’s three-year journey reveals grit, growth, and a grounded vision for the future.
Former P&G Skin & Personal Care President to take charge as Coty enters its next phase of growth from January 2026.
Despite improved financing terms and higher breakup fees, investor concerns persist as Warner Bros Discovery’s board continues to back Netflix’s rival offer.
2025 wasn’t the year of buzz it was the year Indian marketers embedded AI into real workflows, media systems and creative processes, reshaping how performance...
The campaign captures the sport’s path from neighbourhood grounds to the professional stage
The FIFA World Cup Trophy Tour by Coca-Cola will arrive in New Delhi and Guwahati on January 10–13, 2026, giving Indian fans the chance to...
The partnership signals Hyundai Motor’s return to international cricket, building on its earlier collaboration with the ICC from 2011 to 2015
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Designed for a new era of brand storytelling, Zee Immerse will develop bespoke content across long and short formats, digital-first narratives, regional storytelling, and multi-platform...
With nearly two decades of experience across top FMCG brands, Shinod steps in to lead consumer-focused, purpose-driven growth and drive new era of brand transformation...
WPP Media wins landmark mandate to modernise government communications across digital, traditional, and out-of-home platforms.
Former Ogilvy leader steps in to drive creative excellence and modern brand building at the agency.
Appointment Effective January 1, 2026; Veteran Strategist to Lead Next Phase of Growth
Why Advent Calendars Are Becoming Big Business in India
GenAI Films Blend Cinematic Storytelling and Technology to Tackle India’s Rising Heat
Former LS Digital MD & CCO Bets on AI-Led Speed, Craft and Intelligent Brand Growth
Indian Advertising Fraternity Celebrates a Creative Voice That Shaped Modern Brand Storytelling
New Leadership Moves to Simplify Operations, Integrate Services and Harness AI for Growth
Executive Director Hirokazu Kotera explains how Kansai Nerolac is scaling in India with local insights, digital-first marketing and global tech
How India’s digital-first brands embraced offline retail, rewired media mixes, and turned phygital commerce into the new growth engine
From clicks to conversions, retail media rewrote how Indian brands link advertising to real sales
The branding is on Mumbai Metro Line One as ‘Mutual Funds Sahi Hai Andheri’
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A parody party game that captures the chaos, clichés, and quiet cries for help across the advertising and marketing world.
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The launch campaign was designed to personify how cloud-soft its formula is and has been created as a “dream scenario in reality”
The purple bottle returns with a refreshed look and renewed purpose for today’s skincare generation
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The face of Indian gaming stars alongside cricketer Smrithi Mandhana, actor Rannvijay Singha and rapper Srushti Tawde in the campaign ‘Main Nahi Toh Kaun Be’
The Indian edition will be headlined by actor Akshay Kumar and will be one of the largest integrated media launches in India
OPPO’s association signals a shift from conventional sponsorship to a value-driven collaboration
The film has been rolled out across social and digital spaces to reach every girl in her everyday glam moments
Former Accenture Song MD to Lead General Motors Account with AI-Driven Marketing Focus
SMEJ and Sony Pictures to Acquire WildBrain’s Stake, Raising Ownership to 80%
Agency Appointed AOR for Woolite, Resolve, Rid-X and Easy-Off
Announces leadership transition from 2026; key finance and governance roles realigned from January 2026
RCPL brings Tamil Nadu’s heritage nutrition brand Udhaiyam into its branded staples portfolio
Seasoned real estate leader to drive integrated growth, brand strategy and customer-centric expansion
Former Assam CEO takes on a key regional leadership role at Airtel
Veteran housing finance leader to take charge for five-year term starting December 2025
Former UK Chancellor to lead global government-focused AI initiative from London
Former PhonePe and Flipkart leader to steer strategic sourcing and partnerships
Veteran diplomat succeeds co-founder Upasana Taku in leadership transition
PwC Outlook flags streaming, internet advertising and esports as key growth engines reshaping India’s entertainment economy
CXA is a next-generation entertainment and talent management agency.
Seasoned global leader to drive partnerships, new business, and scalable growth across GeoAI-led ecosystems
As digital consumption races ahead, advertisers face pressure to shift budgets, skills and strategy toward the open internet
Equity-linked deal secures exclusive music rights and signals shift away from in-house film production
Sam Altman credits Wong for shaping OpenAI’s public voice during rapid expansion
Move brings music, culture and experiential marketing under Havas Media Network’s Play platform
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Reliance Retail is also stepping up efforts to grow its presence in the quick commerce segment, with a focus on expanding its network of dark...
Boing Brandvertising leads the creative duties of the new Nirma Advance TVC
The acquisition of Kellanova further broadens the portfolio of Mars Snacking’s Accelerator division.
Aman Jain is set to join Meta India early next year, where he will report to Simon Milner, VP of Policy, APAC
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Air India rolls out a five-film brand campaign showcasing traveller reactions as the airline heads into 2026 with refurbished cabins, new aircraft, upgraded lounges and...
The new feature reveals how Instagram interprets user interests and lets people fine-tune their content feed in real time, marking a major shift toward transparency.
The tech giant clarifies it has no plans to introduce advertisements inside Gemini, even as the AI platform crosses 650 million monthly active users.
A three-year licensing pact positions Disney as Sora’s first major content partner, blending AI innovation with the magic of Disney storytelling and marking a new...
As Omnicom’s acquisition of IPG reshapes the global media landscape, senior exits including Morris and other top leaders signal a deep restructuring across the combined...
Industry leaders are transferring critical technologies to a neutral foundation as agentic systems advance into real-world deployment
JSW Paints stake now stands at 61.2% post the acquisition
As a part of this partnership, UPKL will gain access to 900+ branding sites across PVR INOX in India
OpenAI, Anthropic and Block lead the creation of an open-source ecosystem to standardise next-generation agentic AI systems.
The move signals Google’s deepening focus on building advanced AI and cloud systems.
Quincey to transition into the role of Executive Chairman as Coca-Cola prepares for a leadership shift.
Five hoardings merge into a single message urging the city to act fast during stroke emergencies.
With a 61.2% stake now secured, JSW Paints positions itself as a major force in India’s fast-growing paints and coatings market.
The partnership is unveiled through a dynamic new campaign, “Main Fast, Streax Super-Fast,” celebrating confidence, speed, and effortless style
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Network Advertising will helm strategy and creative communication across TV, print and OOH.
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Mark Titus will report directly to Sharad Malhotra, Managing Director, Nippon Paint India Group.
Microsoft CEO Satya Nadella is in India for a series of AI-focused conferences, highlighting the country’s growing importance in the company’s long-term strategy
Kanchan previously served as the Chief Digital Officer at Arvind Fashions.
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Denise Dresser prior role was as the CEO of Slack.
According to a KlugKlug industry analysis, just 25% of India’s influencer marketing expenditure flows through transparent, organised channels
Cristiano Ronaldo has confirmed his investment in Perplexity AI, joining the company as a global partner
New Premiere for iOS feature lets creators edit, customise and publish Shorts directly from the app
Early 2026 target signals a new revenue push for the chatbot, even as formats and pricing stay under wraps
Independent media agency joins Havas Media Network, boosting scale, talent and specialist capabilities across Australia and New Zealand
$108.4 billion counter-offer challenges Netflix’s newly announced takeover deal
Elara Capital flags pressure on broadcasters, theatres, and mid-sized OTT players as consolidation accelerates
Campaign shifts focus from transplants to internal health as the real solution for lasting regrowth
Founder-led film shifts focus from flashy claims to the real process of making effective products
New film focuses on small, thoughtful gestures rather than grand displays of love
Jewellery brand doubles down on continuity as it scales its retail presence across India
Campaign spotlights everyday wellness and clean energy in Indian households
WPP’s TYNY forecast pegs advertising growth at 9.2% in 2025 and nearly 10% in 2026 as spend shifts rapidly from linear TV to digital and...
The campaign is the latest chapter of its flagship campaign, ‘Hum Kaagaz Se Zyaada Neeyat Dekhte Hain
The campaign spotlights four retail banking products - Home Loan, Car Loan, MSME Loan and Savings Account
From building India’s first homegrown beauty giant to shaping modern fashion retail, her legacy spans decades of consumer transformation.
Great Jeans for Everyone’ leans into comfort-first fashion and everyday style as the brand sharpens its youth connect.
A new campaign spotlights the quiet power of discipline, showing how small monthly investments can become a long-term money habit.
Groupe blends heritage storytelling and advanced production tech as it prepares to enter its second century
Platform exits real-money gaming to launch ad-driven, second-screen watch-along experience
Senior digital leader set to join Microsoft to head AI news product
Regulator finds “education ecosystem” operated as unregistered investment advisory service
CavinKare’s heritage haircare brand blends storytelling and user-generated creativity for Karthigai Deepam
The homegrown beauty brand marks its first full-scale film integration, blending product placement with pop-culture storytelling
A wedding jewellery line that blends timeless tradition with the modern bride’s individuality
Jasprit Bumrah, Smriti Mandhana, Jonathan Gaming, Armaan Malik, Kush Maini and Nitanshi Goel join the brand ,rolls out a six-film series spotlighting performance across sport,...
Samay Raina’s Delhi Stadium Run Signals the Rise of Creator-Led Live Entertainment in India
Dentsu’s latest forecast points to AI-led marketing, retail media expansion and live sports monetisation with India projected to accelerate past $15 billion in spend next...
I&B Ministry accepts resignation under Prasar Bharati Act; veteran IAS officer exits after a brief tenure at India’s public broadcaster.
The campaign “Kya Baat Hai Ji!” is to strengthen UP market
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Suchita Salwan will lead growth and brand for Airtel’s B2C portfolio.
Jeyandran Venugopal His mandate includes enhancing the retail portfolio, boosting omni-channel growth, and ensuring technical and operational excellence across the value chain
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Warner Bros Discovery receives revised bids from Netflix, Comcast and Paramount Skydance
Ashish Sehgal officially assumed his new role on 1 December 2025
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Vineet Bajpai founded Magnon Solutions. He scaled it into one of India’s early digital agencies before Magnon Solutions was acquired by Omnicom
Tushar Gupta will take over as P&G’s Category leader - Hygiene and Health Care
Luxury pre-wedding experience captures love stories in Kolkata, to expand to other cities
Multi-platform rollout highlights sensitive-skin positioning and study-led product formulation
Sunny Side Up, an integrated communications agency, has launched a new campaign for NCL Group’s Bison Panel
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Shinde’s primary mandate is to build Chitale Bandhu into a powerful national brand
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This association further strengthens Bisleri’s growing presence in the sports ecosystem
In his last role, Srivats was with Netflix as the Head of Marketing for India
“Aapke Safar Ke Humsafar” stands among the last creative works personally supervised by Late Piyush Pandey
From Milkmaid’s timeless charm to premium innovation, Sahni will decode how Nestlé is blending heritage with modern consumer aspirations
Manisha Sain has worked on leading brands, including Ariel, Sebamed, Visa, Johnson’s Baby
Malhotra becomes the first Indian to be appointed to this position in the company.
As per the possible deal, Unacademy’s language-learning app, AirLearn, could be carved out into a separate company
Other key appointments include Alok Saxena, Vinodan P and Mahendra Menezes as heads of sale for regions
The film showcases its 99+ stain resistance power which helps reduce stress
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Bigg Boss: The Game has been developed in collaboration with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment
The new campaign inspires and celebrates the power of participation and everyday confidence, encouraging women to take participate in every ‘Maidan’ they aspire to own
Her prior stint was at Spotify where she spent seven years and played a role in shaping the company’s communications and market growth strategy in...
Framework focuses on safe, inclusive, and responsible AI adoption across sectors
Collaboration to bring conversational AI search to nearly a billion Snapchat users by early 2026
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Altamash Khan joins Pantaloons from Raymond Lifestyle where he led large-scale digital initiatives across the company’s fashion portfolio
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The restructuring marks OpenAI’s shift from non-profit roots to a profit-driven model, unlocking capital access, redefining governance, and paving the way for a potential IPO
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Total income came in at Rs 505.92 crore, up 29.5% YoY for quarter ended September 30, 2025
Karthik Narain has 25 years of experience in cloud technology, and before joining Google Cloud, he led Accenture’s Cloud First division
Sunil Moolchandani brings deep expertise in strategic sales leadership, customer lifecycle management, market development across urban, rural, institutional and commercial segments
Raj Nair joined Garage Worldwide as Chief Creative Officer in May 2024 after being associated with Madison BMG for over 7 years
Experts suggest that incorporating regional tastes, hyperlocal campaigns, and community-driven engagement could ensure national brands remain competitive even in smaller markets
This follows the resignation of Unsoo Kim, who will step down from his role effective December 31, 2025
Rishi Patnaik, formerly with Nykaa Fashion, to lead Kult’s growth and strategic initiatives
Conceptualised by Lowe Lintas, the campaign captures a truth that resonates deeply with Indians across the globe
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According to reports, the review covers all global markets and includes media planning, buying, and activation duties
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From phones to TVs, Netflix is expanding its gaming footprint with party games and interactive experiences designed for the living room
New ad film showcases homes as dynamic spaces of identity, creativity, and connection
Sandeep Tanwani, Chief Marketing Officer, Pidilite Industries, talks about their recent KwikGPT, marketing strategy, and more
NS Satish, President of Haier Appliances India, is optimistic this festive season, betting big on innovation and its target of crossing Rs 11,000 crores in...
Khushnooma Kapadia, VP Marketing; South Asia at Marriott International, on how the latest brand campaign blends celebrity authenticity, tech-enabled experiences, and cultural storytelling
Birla Opus Paints' Inderpreet Singh shares how the new brand disrupted the paint industry, turned its weakness into strength, boosted brand recall to 80% through...
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Brands are breaking away from conventional hoardings to enter homes, routines, and conversations turning the ordinary into extraordinary canvases for connection
With its new campaign, ‘EV Sahi Hai’, Udit Malhotra, Head of Marketing, JSW MG Motor India says the OEM is looking to dispel the myth...
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The iPhone 17 series lineup, launched at the ‘Awe Dropping’ event, includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro...
Navneet Munot, MD & CEO, HDFC AMC shares how the “Mutual Funds Sahi Hai” campaign was a gamechanger for the industry, why HDFC AMC designs...
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The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to...
Nike flips its iconic “Just Do It”. The swoosh has shifted from a command to a question, and in that lies its boldest play yet....
The e-commerce giant channels multi-celebrity advertising magic to transform shopping sprees into surreal celebrity wonderlands for its Big Billion Days campaign, developed by Leo Burnett
Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand talks about how celebrity endorsements have helped the brand and why television is an important part of its media...
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After nearly two decades at Castrol, Talwar transitions to lead marketing at JSW Paints.
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After stepping down as CMO of IDFC First Bank, Naarayan will lead marketing, communications, and customer experience at Akasa Air.
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After leading IBDF through a crucial phase of transition since 2021, Jain brings his tenure to a close.
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AIDCF has formally written to both the Ministry of Finance and MIB, urging the government to take up the issue during the forthcoming deliberations of...
Climaty AI has operations launching across APAC, GCC, EU, UK, and North America
Stakeholders warn that unencrypted, non-addressable growth of the platform distorts competition, fuels piracy & undermines regulatory intent, even as Prasar Bharati defends its free-to-air mandate
In this expanded role, Deepali Saini will join the Global CX Leadership Board and spearhead the network’s Experience Design (XD) practice worldwide
Vaibhav Maloo’s role at Enso Group continues to define him as one of the central forces in shaping the company’s ambitions and future
The committee, chaired by PM Modi, includes a line-up of national leaders, ex-Presidents and Prime Ministers, Union Ministers, Governors, CMs, spiritual leaders, educationists & eminent...
Karunesh Bajaj will take over from current chairman Riyad Mathew, and Jain will take over from Bajaj, highly placed sources told e4m
Sapna Desai, CMO, ManipalCigna Health Insurance, on why consumer-first storytelling, seamless experiences, and a balance of technology with empathy are redefining the future of healthcare...
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Enterprise generative AI is catching up fast because brands are able to stitch insights and actions in real time, while optimising messaging, channels, and offers
DCODE is a digital marketing playbook designed to serve as a compass for professionals navigating India’s ever-changing digital landscape
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Saikot Das was most recently Senior Director – Marketing & Brand Experience at Levi Strauss & Co
The campaign highlights all-new Super Term Plan by Aditya Birla Sun Life Insurance Company Limited
The Dentsu India-IWMBuzz partnership builds on the success of last year’s inaugural India Gaming Report
While IOAA claims Roadstar has the backing of AAAI, the latter maintains the verdict is pending
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Taking charge as AAAI President, Srinivasan K Swamy defends the ad industry against regulatory scrutiny, arguing that CCI is overlooking the layered processes shaping media...
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Before this, Jain worked as Director of Amenic Entertainment
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The AI-altered re-release of Raanjhanaa has triggered a wider industry debate—balancing creative possibilities with ethical questions of consent, ownership, and audience trust.
In response to user annoyance and subscription threats, OpenAI has restored GPT-4o
In the film, Aishwarya addresses the growing influence of social media on personal worth, cautioning against allowing likes, comments, and online validation to define self-worth
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This is the duo’s second stint at the agency
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Guest Column: Ramsai Panchapakesan, President - Investments & Partnerships at Havas Media India, shares insights on the evolving consumer tech landscape and India’s wearables market
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The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26
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Gupta was speaking at ‘50 Days to Go’ event for the ICC Women’s Cricket World Cup 2025 in Mumbai
From last-minute briefs to payment delays, creators share what’s going wrong — and how both sides can make it work
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How Indian creators are transforming global events into lifestyle moments for the cricket-first generation
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The agency posts ?112 crore profit as expenses rise and other income dips
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Veteran P&G leader to succeed Jon Moeller, assume role as President & CEO from January 1, 2026
Media Leader and Dadasaheb Phalke Film Foundation Awardee returns to lead the next growth chapter at PTC Network
The programme is part of the Google News Initiative and aims to equip editorial teams with tools and workflows that use AI
The #SabkaJawaabTedheMedhe campaign shows how modern brands can thrive by staying culturally in tune and creatively fearless
Investor consortium includes VCs, ex-CXOs, ex-CMOs, and leading angel investors across categories
The TVC has been conceptualized by Scarecrow M&C Saatchi
CMO Alok Arya says it's time India stopped guessing and started investing with real advice, because #AdvisorZarooriHai
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Frank Melloul, Chairman of i24NEWS shares insights on journalism in conflict zones, balanced storytelling, disinformation, and the future of TV news
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Agency to lead the brand’s digital storytelling with strategic and creative ownership
WPP ropes in former Accenture Song CSO to drive innovation at the creative powerhouse
Prior to his elevation, Vivek Nair held the role of Associate Director - Media Strategy and Planning at the company
Prior to this, Gaurav Jain was Chief Business Officer for ShareChat and Moj
Every day has been a new experience, shared Rohit Jawa, the outgoing CEO & MD of HUL, in an emotional note on LinkedIn
Marketers across India are tapping nostalgia, regional trends, and rainy-day cravings to turn showers into sales
Skitvertising is the internet’s smoothest soft-sell. It feels authentic, especially when it’s delivered through the voice of a creator that audiences already trust
Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement
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Priya Nair was most recently President of Unilever’s global Beauty & Wellbeing division; her leadership roles span across categories - detergents, deodorants, oral care, and...
Rohit Jawa will be stepping down as the MD & CEO of the company, effective July 31, 2025
Conceptualised by Ogilvy India, the film captures the human dimension of Adani’s clean energy mission
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Industry leaders say WPP's restructuring signals unified leadership and clearly defined client solution leads, makes the process more streamlined, and is a timely shift
In the campaign named 'Dubai, Ready For A Surprise', the couple is seen exploring the city in refreshingly new ways
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Glamstream is housed on the Myntra app and accessible via a prominent floating action button on the homepage
For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing to chess, a new branding...
The campaign, created in collaboration with The Fauxy, features creators like Sarthak Ahuja, Twinkle Jain and Isha Jaiswal
The ‘Sabse Pehle Life Insurance’ campaign has been mentored by ad veteran Piyush Pandey
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Amit Syngle, MD & CEO of Asian Paints, speaks about the recently launched consumer-first initiative, Tractor Emulsion Varnamaalai in Tamil Nadu and why they chose...
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With trust seemingly shifting from editorials to individual voices, media planners say it is time to add value through information via genuine advocacy and not...
ZEEL’s July 10 shareholder vote on promoter fund infusion is crucial. Experts say backing it is key, as fresh capital will help Zee compete with...
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Lorraine’s career spans 27 years of exemplary service in public relations and corporate communications
Once weighed down by the collapse of its merger with Sony and growing scrutiny over leadership, ZEEL is now attempting a strategic reset: a sharper...
The campaign takes a humorous yet strategic turn on the traditional wedding cash, replacing it with something far more valuable in today’s digital-first world: old...
The campaign is developed in collaboration with creative agency TIDAL 7 and produced by Gulliver Films
Panchali Upadhaya, Vice President - Sales, Marketing & Associate Communications, Herbalife India, on driving personalised, science backed wellness through innovation and partnerships
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As of March 2025, the number stood at 56.92 million, marking a drop from 58.22 million in December 2024
Shaifali Gautam, CMO of CaratLane, tells us why the jewellery brand returned to TV after 7 years, on GECs and even IPL, how it plans...
Jaideep Nandi’s tenure as Managing Director will conclude on June 30, 2025; Aakash Gupta appointed Head-Finance
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We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...
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The company plans to renew its focus on FTA channels and monetise CTV; ZEEL is also working on building tailored solutions for brands
With Bachchan as narrator and anchor, the film starts with a thought of making Indian values go viral through food
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Mob Scene will retain its leadership team under co-founder and CEO Tom Grane
Ogilvy India won a Gold Lion at Cannes Lions 2025 in the Social & Creator Lions category
Leo Burnett Mumbai won the top honour at Cannes Lions 2025 for ACKO Health Insurance
Prior to this, Iqbal was with Meta for 6.5 years
The film celebrates LIC Housing Finance’s 36th Foundation Day
WPP Media has introduced a new regional model for Asia Pacific, Middle East, and Africa
Previously serving as Deputy General Manager for Marketing at Airtel, Shashwat Baxi led the marketing strategy and execution for key portfolios
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Rath Yatra's cost-effectiveness in reaching rural, small-town audiences has drawn brands across categories - FMCG, digital payments, insurance, beverage - with purposeful participation, note experts
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Faced with rising production costs and growing demand for fresh content, streaming platforms are gradually integrating AI tools into creative workflows, say industry experts
At the Pitch CMO Summit 2025, Gaurav Jain, Chief Business Officer at ShareChat and Moj, said short-form video isn’t just a format, it’s the de...
A panel of experts at Pitch CMO Summit 2025 discussed 'CX and Innovation: Building Emotional Connections'
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Siddhartha Upadhyay, Founder and President of STAIRS, speaks about grassroots sports and Olympic ambitions
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At the e4m Connected TV Conference, Venkatesh Naidu, CEO - Bajaj Capital Insurance Broking, shared insights from his personal journey on purpose-driven leadership, brand building...
At the Pitch CMO Summit 2025, Manjula Tiwari, CEO of Cover Story & Ancestry (Reliance Retail), urged brand leaders to rethink fashion for the Indian...
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Google’s latest AI tools—Veo, Gemini, and Project Astra—are set to transform marketing by replacing traditional content creation & customer journeys with personalized, AI-driven experiences
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The io device, if it lands as projected, is unlikely to change the game overnight but will quietly gain attention and brands that adapt earliest...
As part of the two-year engagement, Saif Ali Khan will be the face of Sparsh Pearl’s campaign
The campaign series features three ad films creating a fun banter between a father-son duo
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While some creators and legal experts say procedural gaps have created confusion in recent infringement cases, others stress that giving credit where due is also...
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Generative AI does not only break the economics of journalism, but it accelerates and scales pre-existing challenges, reveals a study conducted by Stanford researchers
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Ameer joined Lintas in 1996 and has been recognised as one of the longest-serving PR agency heads in the industry
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Gupta has in the past worked with PepsiCo, Bikano & Tata Consumer
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AI will be a value multiplier and not a job destroyer, say industry heads; need for diverse thinkers & fresh perspective as advertising is becoming...
Kriti Sanon isn’t just a star, she is the whole vibe, says Amar Sinha, COO at Radico Khaitan
Surveying 2,125 individuals across Bharat, the study reveals that a first salary is not merely a financial event, it is a rite of passage shaped...
Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, Galaxy and Boomer
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Vijay Iyer, Vice President and GM of Flipkart Ads, sheds light on how Flipkart’s advertising arm has rapidly evolved into a strategic pillar for monetisation...
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Rajeev Jain, Sr. Vice President, Corporate Marketing at DS Group, took the stage at Goafest 2025 to share his insights on the power of cultural...
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In this edition of TechTalk, Anand Jain, Co-founder and Chief Product Officer of CleverTap, speaks about personalization, artificial intelligence, sustainable growth, and more
Pankaj Rai joined Publive in February this year as Chief Business Officer
As more marketers turn to AI tools for efficiency and scale, there’s a tendency for outputs to converge toward similar tones, formats, and even visual...
Market observers say that when targeting becomes too aggressive it can feel invasive, also non-contextual and high-frequency reach can become counterproductive and reduce conversions
Aishwarya Lahiri was till now Associate Business Director at OMG
The campaign has been created by Ogilvy India
It has been conceived by Moonshot
Anushree Tainwala, Vice President - Marketing, Samsonite South Asia shares insights behind the first TVC for value-segment luggage brand Kamiliant, staying ahead in a cluttered...
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Come June 17, Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a reasonable trade-off...
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According to legal experts, CCI may be probing media buying models for potential collusion, but proving cartelisation without explicit evidence remains a high bar
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BCCI announces revised schedule for the remainder of TATA IPL 2025 following consultations with authorities
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With widespread uncertainty and airport closures ahead of summer holidays, brands across travel, hospitality, luxury auto, retail, and even FMCG have paused campaigns, industry leaders...
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The full-scale relaunch is expected within a month, according to highly placed sources
Katrina Kaif and Deepika Padukone have sizeable social media pull, brand equity, and fan following. But differences in pricing, positioning & purpose carved different trajectories...
The poem takes listeners on a whimsical and reflective journey from the routine of everyday life to the limitless possibilities
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The campaign included a pink-themed parking zone with hand-painted murals and branded boom barriers and frisking booths
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Experts say market instability has split digital ad market in two—while premium inventory in finance, luxury, and tech has seen rates increase, FMCG and retail...
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Zee’s Chief Growth Officer Ashish Sehgal says multiple measurement systems could fragment market, urging stakeholders to strengthen BARC
During IPL 18, there was a 2% increase in the volume share of ads endorsed by celebrities compared to the previous season
'I'm happy to be associated with this brand,' said the actor on his association with the Scottish brand
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In a panel discussion hosted by MPA at WAVES Summit 2025, top execs from Jiostar, Amazon and National Geographic discussed the future of sports &...
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Speaking at the inaugural edition of WAVES 2025, Ambani laid out a four-part strategy to take Indian entertainment global
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At present, the three serve as Presidents
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Nicholas Kontopoulos, Vice President of Marketing at Twilio, shares why brands must tread carefully, ensuring that AI-driven personalization remains meaningful
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Increasing reach of DD Free Dish, combined with quality programming, has created a robust platform for broadcasters to not only enhance viewership but also build...
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Brands are leveraging behavioural data and real-time analytics to achieve maximum engagement; calculate ROI from time-triggered communications
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Tribes Communication's MD Gupta talks about the OOH industry's shift towards sustainability, the practicalities of transitioning to greener models and the green and data-driven future...
The creative was conceived, designed and executed by Ogilvy India, while Mindshare led the amplification strategy
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Prior to this, Sai Chaulkar held the role of Brand Services Director at the company
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Vikram Malhotra, Founder & CEO of Abundantia Entertainment, unpacks the interplay between data and creativity, the shifting idea of star power, and the untapped promise...
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MIB minister Ashwini Vaishnaw interacted with national as well as regional news media ahead of the Waves summit
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You have to optimise for intent; that means understanding behaviour at a granular level, say experts as AI tools like ChatGPT and Gemini transform search...
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The growth is backed by a mix of on-ground initiatives, reader engagement efforts, and use of technology to drive distribution and reach
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According to sources, the discussions centered around establishing a fair and equitable framework for the industry
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While AI-generated ads are undeniably efficient and often awe-inspiring in execution, many leaders believe they are still rooted in imitation
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Recent regulatory action has prompted a closer look at agency practices, but many advertisers say they remain informed, in control, and focused on value—viewing the...
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With data being centralized and not distributed, industry observers note platforms like Swiggy and Zepto are giving rise to ‘mini’ walled gardens with the help...
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Last month, Union Minister Ashwini Vaishnaw launched a $1 billion fund to boost the creator economy
‘Adopt The Tidyman’ is a part of the #CatchTheRightBin campaign
At the Pitch CMO Summit 2025, marketing leaders explored how data-driven insights shape compelling brand narratives, emphasising authenticity, personalisation, and long-term consumer engagement
At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content landscape
At Pitch CMO Summit, Satya Raghavan, Director, Marketing Partners - India, Google, introduced a 4S framework to understand how consumers interact with content
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Industry heads also opine that with the broadcast landscape evolving rapidly, players need to stay agile to survive
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Gaurav Jain, CBO of ShareChat & Moj, talks about the ad spend surge in the IPL season, shifting toward a vernacular-first strategy and the rise...
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At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives
Nishit Kanchan, Head of Sales, Samsung Ads, on how streaming is transforming the way India watches TV and how advertisers can connect with viewers through...
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According to the findings of an M&E report, Hindi, however, still commanded a 44% share of total viewership, solidifying its position as the leading language...
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In this role, Dorelle will drive the agency’s strategic expansion, strengthen its market position, and spearhead its next phase of innovation and growth
Prior to joining HoABL, Jain served as the Chief Digital Excellence Officer at Zydus Wellness
An advisory instructs agencies to determine their pricing strategies, output decisions, and business models independently
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Increasing market share in major markets and enhancing profitability identified as priorities for FY’26
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The oral care brand has highlighted the common Indian habit of using toothbrushes beyond their lifespan
Rahul Murgai's new role is effective from today, April 1, 2025
Conceptualised by ^atom network the goal is to firmly establish a connection in the audience’s mind: when they think of health insurance, they think of...
The campaign has been conceptualised and executed by Leo India
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Prior to this, Amrita Pai was with Adfactors PR as Sr. Group Head
At the the curtain-raiser of FICCI Frames 2025, industry leaders reiterated that despite fluctuations in performance, consumer engagement remains strong, and distribution systems are robust
Digital media has grown 17% to reach Rs 802 billion and the largest segment in 2024, says the FICCI-EY report
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IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking to up their sales in the...
The films are part of ‘Tu Poker Khelta Hai Kya?’ campaign
Verse is projecting a revenue growth of over 75% in FY25, exceeding the 10-15% growth rate expected from the Indian digital ad sector
At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
This film reflects 80 years of guaranteed quality, unparalleled trust and innovation
Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives
Releases special anthem - "Jam ke soyenge, tabhi toh jam ke dhoyenge” emphasizing how adequate sleep and rest boosts performance
The high-energy campaign video showcases star players Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen
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This is Haier’s third consecutive year of collaboration with IPL
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The HOOOP Collective comprises Maya D’souza, Paromita Mukhopadhyay, Radhika Sharda, Samiksha Saxena, Shujoy Dutta, Aatish Chawla and Arvind Nair
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Shubha Pai, Head of YouTube Sales and Solutions at Google India, talks about engaging audiences beyond live matches and providing advertisers with opportunities to connect...
While the Dream11 ad is entertaining and well-executed, it also raises concerns about the growing influence of fantasy gaming and the ethical implications of celebrity...
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This convergence delivers a unified and consistent experience to consumers, and enables brands to meet prospective buyers at every touchpoint, note industry heads
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The festival has onboarded Amazon MX Player as the ‘Title Sponsor’
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In his new role, Jain will oversee digital and ATL (Above The Line) media strategies for Flipkart’s core business as well as its emerging verticals.
HMIL has also launched a TVC film for the “Hyundai Super Delight March” campaign that captures the thrill of exploring incredible offers and the joy...
Conceptualised by Autumn Grey, the film presents a fresh and different take on celebrating women's freedom to choose
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While some players have welcomed the recommendations, others have said critical areas overlooked like the absence of incorporation of FM radios on smartphones
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Pulak Bajpai recently resigned from the Hindi news website India.com, where he served as Deputy Editor for nearly two years
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In the latest digital film, Siddharth takes to Instagram with a fun reel, addressing viewers with a nostalgic reference to his 2003 cult classic film,...
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Ajeet Shukla & Giamaria Fernandes have been brought in for the West zone, Arijit Sengupta & Mark Flory for South, and Romit Nair, Moumita Pal,...
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From legacy players to new-age content houses, broadcasters are tapping into the immense reach of Free TV, proving that in an industry driven by innovation,...
He joins from Cornerstone Sport and Entertainment Private Limited where he worked for over four years
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Parijat Ghosh to lead APAC Healthcare & Life Sciences
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Retail media spending in India is set to grow at 25% CAGR, to an audience that is expected to reach close to 60 million CTV...
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The investment will primarily focus on expanding Amazon's cloud services infrastructure in Maharashtra, with the establishment of multiple data centers across the state
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Santosh Agarwal will take on the new role from March 1, 2025 and report to Yashish Dahiya
Building on the "Darr Ke Aage Jeet Hai" ethos, the campaign highlights the camaraderie between Hrithik Roshan and Salman Khan
The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever
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The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...
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Kisan India is a video-first platform with a mission to become the voice of rural India
Claire Williams, Head of Digital Production at BBC, speaks to e4m’s Brij Pahwa on how legacy media has transformed over the past two decades, the...
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The show had associations with more than 32 brands
Pankaj Rai was formerly Business Head of Wion & Zee Business
The campaign features an interactive experience where users can change the car’s colours using their TV remotes
Shaifali Gautam, Chief Marketing Officer, CaratLane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more
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From Cadbury Dairy Milk's “Say It With Silk” campaign to 5 Star's “Destroy Valentine’s Day”, the brand has always reinvented with the Valentine’s Day playbook,...
The campaigns feature Sharvari and Vedang Raina in separate films
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Rexona will be the Official Freshness Partner with the Mumbai Indians women’s team at the T20 women’s tournament
Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing...
RCPL's Campa Cola has reportedly bested Coca-Cola's Thums Up, which held the coveted 'co-presenting' rights last year
Prior to this, Sreejit Nair was the CEO of Costa Coffee
Launches a digital activation that enables users to unlock special offers by recording their snores
Shaifali Gautam, Chief Marketing Officer, Caratlane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more
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At the launch of PMAR 2025, Meta India Director Gaurav Jeet Singh shared that while generative AI has intrigued marketers, the focus is now shifting...
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Industry expert estimate that brands have already collectively invested between Rs 1,800 crore to Rs 2,000 crore in advertising campaigns, marketing activations, and digital amplification
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In his four-point outlook for 2025, the YouTube CEO shared his plans to bolster the platform's cultural significance, foster creator economy, invest in AI tools...
The film features Sabrina Ionescu, Jordan Chiles, Caitlin Clark, Sha’Carri Richardson, A’ja Wilson, Sophia Wilson (formerly Smith) and several of their contemporaries
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With trouble mounting for Ranveer Allahbadia in the aftermath of his risque comment at Samay Raina's YouTube show, experts raise questions on influencer responsibility and...
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Ram Mehrotra was previously with Astral Limited as its Senior Vice President of Sales and Marketing
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Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about standing out with 5 Star and Dairy Milk campaigns, building relevance for chocolates...
Girish Kumar Nair joins Orkla India from Olam Group
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Earlier, Shantanu Naidu was the close confidant and Manager of late industrialist Ratan Tata
Subscription revenue saw a YoY increase of 10%
These new tools and features are part of Meta's ongoing efforts to leverage AI in advertising
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According to dentsu-e4m Digital Advertising Report 2025, advertising on e-retail platforms accounted for 22.93% of total digital media spends in 2024, highlighting the rapid ascent...
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As per industry observers, financial services, healthcare, and enterprise technology sectors are leading the transition towards organic strategies
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...
Launches new campaign for diapers – Switch to Softer
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The campaign breaks away from the traditional, cautionary tone of life insurance advice
Venugopal Nair has over two decades of experience in the cosmetic and FMCG sectors
The campaign TVC has been directed by Prasoon Pandey
'Nykaa has always been my go-to for all things beauty,' said Rasha who made her Bollywood debut in Azaad
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Post Covid, airport advertising has seen several new categories such as medical service providers, educational institutions, and leading regional brands, say industry experts
Deepti Sampat was previously the VP of Marketing at Vistara and has transitioned to Air India as part of the merger
Kalyan Jewellers has unveiled its latest campaign, “Kalyan Muhurat Bride: Celebrating Her”, featuring global brand ambassador Katrina Kaif.
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With 2-3x more ROI, this marketing approach allows brands to use influencers profile to run ads, creating a better connect with its target audience
The comment has been made by TRAI in its recommendations for regulatory framework for ground-based broadcasters released on Wednesday
The campaign is set to roll out across print media, digital platforms and GECs in multiple regional languages
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In an interview with e4m, Mohan Goenka, the Vice Chairman & Whole-time Director of Emami Ltd., shares his vision, marketing strategy and targets for the...
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In August 2024, Nestle announced Rajat Jain will be taking on a significant leadership role
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Emami announced the rebranding of its legacy brand Fair And Handsome after two decades since its launch in 2005
The ‘Nature Shapes Britannia’ OOH campaign went live in 4 cities--Hyderabad, Kolkata, Meerut and Pune
According to sources, the industry argued that making viewers watch ads on pay TV not only hinders the viewing experience but also violates Cable Television...
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Devajit Saikia and Prabhtej Singh Bhatia were the only two names featuring in the final list of contesting candidates
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Prior to assuming this role, Belson held the position of Co-Founder and Chief Marketing & Experience Officer at Akasa Air
AI agents, customer-led interactions and other dening trends take center stage in CleverTap’s 2025 Customer Engagement Trend Predictions
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JioStar has introduced 83 channel packs comprising 134 channels—85 standard definition, 44 high definition and 5 free-to-air options
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She was earlier associated with India Today TV as Anchor & Editor
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Mona Jain has over three-and-a-half decades of experience in the media and advertising industry
Mayuri Saikia, Director of Marketing - Consumer and Small Business, Dell Technologies India, on how the tech company looks at the consumer journey for different...
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The industry gears up for the year buoyed by the highs and lows of 2024. Top players see audience-centric tactics and digital transformation on the...
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In its letter to the National Stock Exchange, the company informed the listing department that Master resigned citing personal reasons
The #MakeItCount campaign centres on a simple yet powerful equation: small, sustainable goals plus persistence equals long-term success
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By 2025, AI tools are expected to redefine how brands choose, collaborate with, and evaluate influencers
Saibal Biswas, SVP-Head of Marketing, PR, and Partnership, MediBuddy, talks about marketing in healthcare space, how the brand uses influencers & why Amitabh Bachchan is...
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By 2025, programmatic ads are anticipated to account for more than 70% of digital ad spend in India, with an impressive CAGR of 11% through...
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Industry heads say AI will become an integral part of the outdoor advertising landscape with tech delivering more precise and personalised experiences
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Appointments in the global CMO space of top companies
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The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series
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Last week, Rediffusion AI Design (RAID) Studio had launched a fully AI-generated Christmas communication for Tata Power which has ever since gone wildly viral
Join us as we journey through the most enchanting Christmas ads of 2024, each crafted to ignite the holiday spirit and leave a lasting impression...
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Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the...
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His last stint was as Executive Vice President -Hyundai -Innocean Worldwide
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While advertisers cheer, some creators remain cautious about the new guidelines
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Adam Singolda, Founder and CEO of Taboola, engaged in an exclusive chat with e4m on the company’s global vision for the future of content discovery
The new campaign ‘Don’t Rush It’ encourages consumers to immerse themselves in the richness of the present by embracing Intense Bournville Dark Chocolate
The campaign reects the brand’s commitment to strength, innovation, and sustainability, said the company
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Kim has been associated with Hyundai Motor Company since 1991 and Hyundai Motor India since 2002
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With influencers replacing celebrities as brand ambassadors, brands are set to bump up their influencer marketing budgets by 23-40% in 2026, say experts
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The campaign has been conceived by Ogilvy India
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Vishu Goel, Associate VP - Retail Sales, Commercial & Marketing and Shyam Swamy, VP - President, Home Improvement, Décor, Services & Retailing have tendered their...
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At the TRAI open house on bringing broadcasting under Telecom Act, industry heads debated on the regulator's jurisdiction, seeking inclusion of DD Free Dish &...
Hari Ganapathy, Co-Founder, Pickyourtrail tells us how consumers are looking at customised experiences, seeking right collabs for influencer marketing, growth in demand from Tier II...
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Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd
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As the world grieves the tabla maestro's demise, we look at one of his greatest non-musical contributions to the world of Indian advertising
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Union Minister for Electronics and IT Ashwini Vaishnaw in an address to the Parliament recenlty highlighted the dual imperatives of safeguarding freedom of speech while...
In a year packed with achievements and setbacks, Google remained 'the beating heart of the internet', with strides in AI, Search YouTube and Cloud
Currently available to ChatGPT Plus and Pro subscribers in select countries, including India, Sora allows users to create hyper-realistic videos from text prompts
Prior to joining HT, Faiz held a pivotal role at Paytm as Vice President & Head of Advertising Sales
With AI offering personalised experiences, large e-commerce players are using custom enterprise-grade AI solutions; affordability of SaaS models has democratised access for smaller players too
By allowing themselves to be roasted on Raina's India's Got Latent, these brands are not just integrating their messaging but doing so in a way...
Guest Column: Jaspreet Bindra, Co-Founder, AI&Beyond writes about how to blend emotional intelligence with cutting-edge technology seamlessly in advertising
A key issue under consideration is Clause 15(1) of the Interconnection Regulations, 2017, which pertains to the audit requirements for DPOs
According to NBDA, the proposal appears to be an attempt to impose telecommunication-style authorisations on broadcasting; may result in govt control & influence on media
Nipun Kaushal, Chief Marketing Officer, YES Bank, reflected on the institution's remarkable comeback journey and rebuilding customer trust
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
Shaleen Ashdhir joins from Magicbricks where he was National Head - Ad Sales
Previously, she was heading BharatPe’s Public Relations & Corporate Communications for over four years
CMOs, Marketing Heads, and Directors - both young and old - of leading organisations share how they are preparing for the ‘quantum future’
As per Ormax Media’s report for October 2024, at Rs 263 crore, Amaran emerged as the top-grossing film of the month, other big releases included...
Shilpi Kapoor, Chief Marketing Officer, Airtel Payments Bank, reveals how the brand is redefining banking with secure, seamless & inclusive experiences, regional diversity, partnerships and...
Sporting Beyond will provide Virat Kohli with advisory and consultancy services
Ashish Mishra, CMO of ACKO, shares how the insurtech company has used humour to break the clutter in a boring category, leveraging celebrity associations, and...
Ashish Mishra, CMO of ACKO, shares how the insurtech company has used humour to break the clutter in a boring category, leveraging celebrity associations, and...
New consultation paper signals TRAI’s intent to bring broadcasting under a unified telecom framework
The surge in advertising revenues from Amazon and Flipkart in India marks a shift in competitive dynamics in India's digital advertising ecosystem as retail media...
A cavalcade of auto brands from Mitsubishi to Range Rover took over Rohit Shetty's latest Singham instalment with well-placed product appearances
YouTube’s ad revenue hit $8.92 billion as Google continues to expand its video platform's reach
Calum Laming, Chief Customer Officer of British Airways, talks to e4m about completing 100 years of connecting India with UK, marketing plans, consumer trends and...
The new MD & CEO of Bharti Airtel has a reputation of focussing on customer-centric innovation and delivering value-driven, human connections
Puneet Das, President - Packaged Beverages, India & South Asia, Tata Consumer Products Limited, discusses using AI to boost reach and engagement with consumers at...
Anuj Sharma, Chief Marketing Officer, Xiaomi India, talks about the brand’s 10-year journey in India, festive season strategies, renewed collaboration with Katrina Kaif and more
What makes the world pivot towards Google and its offerings? Not product superiority say antitrust advocates, but underhanded tactics to keep a stranglehold on the...
Industry experts weigh in on the factors that led to the decline and offer insights for advertisers to reassess their strategies
Daily soaps, once a prime-time staple, are now witnessing shift of viewers to digital platforms. Is it time to revive GEC soaps?
Industry experts weigh in on the implications of the new update noting that it could enhance user engagement and allow creators to focus on storytelling...
Manish Tolani, Vice President & Commercial Director, South Asia, Hilton tells us about the recent campaigns undertaken by the hotel chain and why the company...
The Board has advised the company to proactively settle any pending adjudication proceedings with SEBI in a time-bound manner
Brendan McCarthy, Chief Marketing Officer at Criteo, spoke to e4m about the importance of personal interaction in the Indian market, the need for standardization in...
The exit of W+K India, advertising players say, highlights the evolving importance of global pedigree, with local expertise also being valued by clients
The high court has dismissed the petition as “not maintainable” while saying that TDSAT was the appropriate forum
Experts share that while tech can streamline operations for retail media, anticipating consumer behaviour & preferences helps brands deliver hyper-personalised experiences to increase engagement
Net profit declines by 19% and ad income down by 11%
Rana Barua, Group CEO - Havas India, South East & North Asia (Japan & South Korea), elected Vice-President of the association
Industry experts weigh in on the lack of clarity regarding 'adtech tax', which has left advertisers in the dark about the extent of their spends...
Sony Pictures Entertainment Chairman and CEO Tony Vinciquerra to step down on January 2, 2025
The tech giant has unveiled Notebook LLM updates and new YouTube features
The fee was paid based on the current rate of 8% of AGR, which means that TRAI's recommendation to lower the licensing fee to 3%...
In a post, Maruti cited her desire to "create the time and space to do [her] own exploration" as the reason behind her decision to...
The spotlight is on Print again as brands seek to break the clutter in an increasingly crowded media landscape
Das has served as the senior legal director & general counsel to Yahoo India Private Limited and was also previously associated with Max Life Insurance...
Moksh Chopra, General Manager, KFC India BMU, shares insights about initiatives to promote the speech and hearing-impaired (SHI) community, #SpeakSign campaign, and more
As "thinking" models become increasingly integrated into the creative side of advertising, industry experts question whether fears of AI imperiling creativity are about to be...
Kaizzen Global will be a collective platform, forming an exclusive alliance of independent communication agency partners
At the heart of India’s AI push is the concept of Gen AI for Bharat—AI solutions tailored specifically for India’s complex social and linguistic landscape
Rossiya Segodnya, RT and other related entities are now banned from Meta’s apps globally for foreign interference activity, the social media company has said
As per experts, brands are expanding their digital presence but also pursuing strategic acquisitions to be relevant in the retail landscape
While AI algorithms continuously scan competitors' prices to adjust in real-time, it is likely to result in implicit price collusion, caution industry watchers
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While efficient in the short-term, overuse of AI-driven campaigns can cause ad fatigue and lead to exorbitant ad spends in the long run, rue experts
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In its BSE filing, Zee informed that the tribunal has recalled its order sanctioned on August 10 approving the merger
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The deal was finalised on September 10, 2024
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Pati is a seasoned media professional with over two decades of experience in driving revenue and leading sales
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As AI algorithms become more widespread, it may result in implicit price collusion, cautioned Harvard Business School Professor Sunil Gupta at a recent lecture
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Prior to this, Suchismita Ganguli was Director of Marketing and Communication with Good Glam Group
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Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
Prior to this, Anvesha Poswalia was with HUL as Digital & E-commerce Lead - Home CareDigital & E-commerce Lead - Home Care
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The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
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Vaishnaw is recognized for his leadership in India's AI regulatory landscape, emphasizing a balanced approach to innovation and safeguards
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
Shamsher Singh has held senior editorial roles in leading media houses for over two decades
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries...
At the Pitch CMO Summit-South, a panel of experts from brands and agencies took upon a discussion on the power of AI in marketing, the...
Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers
Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more
Ashwini Vaishnaw, Union I&B Minister, has said that the ministry will maintain its flexible approach and keep an “open mind” during the consultations
Ajay Yadav, the co-founder of Simplified, talks about his vision for the company as a platform for all manner of business models
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries...
As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad campaigns
Journalist and founder of Editorji, Vikram Chandra, offered a deep dive into the evolving role of AI in the news industry at the e4m English...
DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes broadcasters push unwanted channels to...
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts...
Marketers are embracing the potential of AI to optimise media buying, create personalized ad experiences, and measure campaign performance
Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands...
Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries
While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general...
The campaign will run across multiple media platforms
Gautam Rajesh Shelley, CEO of AiSensy, says that the company has onboarded over 20,000 businesses as he delves into the topic of WhatsApp as a...
I&B Minister Ashwini Vaishnaw said discussion on roles & responsibilities under DPDP are in advanced stage
Dale Imerman, VP Immersive Technology & AI at WPP, explains how AI will make agencies efficient powerhouses and optimize campaigns, while emphasizing the irreplaceable role...
Industry watchers say the hyper-segmented market, supportive government initiatives, and a competitive startup ecosystem make the country a hotbed for testing for tech companies
With the growing adoption of AI & automation in ad industry, agencies are slashing jobs but experts say tech can’t replace the nuanced understanding and...
The campaign has been conceptualised by Famous Innovations
Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers
TRAI, however, has jurisdiction in the case of tariff forbearance and permission to DPOs to form their own bouquets, said the experts
With the launch of 'Dil Se, Design Tak', Canva aims to deepen its connection with Indian users, and enhance top-of-mind awareness of its unique offerings
While comic Samay Raina ‘barbequed’ Zomato in his post, the food delivery platform has also come up with cheeky print ads to celebrate the occasion
As per experts from the broadcast industry, the recommendation to encrypt DD Free Dish channels is “just to please DPOs” and is pointless until Prasar...
TRAI has allowed cable operators to offer up to 45% discount while forming their own channel bouquets to enable flexibility and retain consumers
The measure, said TRAI, will prevent unauthorised re-transmission of TV channels and combat piracy
K Ganapathy Subramanian, Vice President & Head of Marketing at LT Foods talks about the 3rd edition of DAAWAT World Biryani Day, the campaign’s rationale,...
Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing strategy in a traditionally low-frequency...
The campaign is conceptualised by ^ a t o m network
Sandeep Karwa, VP of Flipkart Ads, highlights the platform's innovative ad formats, data-driven insights, and campaign management tools that boost brand performance
Shailesh Hegde has been with the ABP Network for more than 13 years
Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or the road, champions stay on...
Desai, CEO of Futurebrands India, reflected on his time with Chintamani Rao, fondly known as Chinta
Prior to this he was the Head of Content Operations at Doordarshan
TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources say
Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating
Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs to be on creating a...
AI is revolutionizing the way businesses spend advertising dollars; it may not necessarily be a reduction in total spending but smarter than ever before, say...
However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues
In an exclusive chat with e4m, Alok Jain, President-General Entertainment, Viacom18, shared the network’s strategy in roping Anil Kapoor as the new host of Bigg...
TV9 Telugu, Saakshi TV, 10TV and NTV among news channels that were off-air since June 6 in Andhra Pradesh
Prior to this, Rajat Wadhwa was Marketing Lead - B2B Events Strategy, Planning & Engagement at the company
In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending core issues which impact growth...
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
In its recommendations on National Broadcasting Policy, TRAI said that there's a lack of an effective mechanism to authenticate subscriber data numbers on the FreeDish
As part of its recommendations on the National Broadcasting Policy, TRAI has said there is a need to encourage single-window clearances to ensure ease of...
Karan Gupta, MD, Aidem Ventures, talks about challenges that the advertisers and agencies will face in submitting the government mandated self-declaration certificate
Speaking on the sidelines of Cannes Lions 2024, Sindhuja Rai, CEO – APAC Wavemaker, talks about returning to the agency business, client expectations, & more
Industry experts say broadcasters may give some leverage and consider the concerns of cable operators
Apart from I&B Ministry, Vaishanaw has not only retained his Railway Ministry but has got the Electronics & IT portfolio as well
A panel of industry experts deliberated on the topic: ‘Brands Powered by Artificial Intelligence’
Dimpy Yadav, Head of Digital Strategy for India at Mindshare, spoke on human connections in the age of AI at the recent Pitch CMO Summit
Campaign advises individuals to secure term insurance coverage that is at least 10 times their annual income
Erum Kidwai, Senior Vice President & Head - Marketing, Ageas Federal Life Insurance, speaks on the latest campaign, ‘Cradle to Crease’, the challenges in working...
FIPP’s Interim Managing Director Alastair Lewis discusses what alternate revenue streams can be explored by the print players to remain relevant
Priyanka Nair moves from Ogilvy India where she was EVP – Planning and Strategy
Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers
The Delhi High Court, in its May 27 order, directed MX Media to preserve Rs. 31.25 crore from the proceeds of any sales
Nine of the 10 most downloaded fantasy sports apps in the world are Indian, as per data.ai report
Nair's sudden demise marks a significant loss in the tech and entrepreneurial community
Ashish Nair, Chief Marketing Officer & Head - Customer Value Management, Kotak Mahindra Life Insurance talks about collaborating with Royal Challengers Bangalore for IPL 2024...
In this edition of Pitch BrandTalk, Vishal Suri, Managing Director, SOTC Travel India, speaks on the industry’s recovery post the pandemic, SOTC’s automation & digitisation,...
A news report citing Zee's regulatory filing stated that in 2022-23, Zee incurred Rs 176 crore in merger-related costs and in 2023-24, it shelled out...
In a letter by IOAA President Pawan Bansal, the association said that it is committed to assisting in efforts to ensure that such tragedy does...
Industry observers caution that advertisers need to be worried about click flooding from ads in gaming apps as it can lead to financial and reputational...
Kumar and Pai have announced that they will not renew their contract after it expires in June this year
Shweta Jain moved out of Diageo in April
In addition to television, the campaign will leverage various digital platforms including Instagram, Facebook, and YouTube to reach a wider audience
At an open house discussion on National Broadcast Policy held by TRAI, stakeholders said there was a need to create a level playing field
As per reports, in the wake of Monday’s billboard crash Central Railway authorities have also asked its divisions to conduct audit of outdoor hoardings
Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured since clients seek concrete data...
The Google head announced new AI-powered models and capabilities embedded across Google products like Search, Photos and YouTube
As per the Google CEO’s post, the tech major will be sharing insights on the Gemini models
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The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets
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Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President
Amit Syngle, MD & CEO, Asian Paints, discusses the brand's new offering and how the brand is maintaining its position as a market leader
OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted to be a smarter version...
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The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.
The OpenAI CEO posted on X, rubbishing reports of launching a search engine or ChatGPT 5. Instead, today's event may tease updates on ChatGPT and...
By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
The campaign urges viewers to actively participate in their mothers' well-being by encouraging them to seek medical advice whenever needed
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The campaign comprises a digital film & social media activation.
At e4m OOH Conference, industry experts discuss how the field has evolved
Pradeep Gairola, Business Head - Digital, The Hindu Group, delivered a speech and participated in a fireside chat with Manish Dhingra of Readwhere at Indian...
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Sandeep Ghosh will continue in his role as the Group Country Manager for India and South Asia
At the IMC 2024, marketing expert Ketan Bharati and Birla Group's Deepali Nair spoke about how publishers can shake things up in the magazine space...
At IMC 2024, industry experts weighed in on how magazines can remain relevant in a rapidly evolving media landscape
The latest multi-channel media campaign for Hyundai EXTER is titled ‘Dil mein Bas Jaye EXTER’.
Parameswaran has been elevated as global head of Uber for Business, Business Development and Fleets
Kopal Naithani, Naina Meattle, Gurbaksh Singh, Kartikeya Tiwari, and Prashant Tekwani are the five other Indian judges
Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system...
The new television commercial has been produced by Raju Hirani Films
Dhaval Gupta, MD, CyberMedia, will talk to Manavdeep Singh, Founder PubLive, about how AI-powered tech is enabling publishers, at IMC on May 3
Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more
In their submission to TRAI, accessed by e4m, cable operators have sought that the condition for availing 15% more distribution fee only on ensuring 90-95%...
Guest Column: Kishan Jain, Director, Goldmedal Electricals writes about advantages of home automation energy efficiency & sustainability, integration and interconnectivity
Adds thoughtful colours to the game through brand association with six teams
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Malhotra has been roped in for the popular advertising campaign 'Yeh Toh Bada Toing Hai'
Associates with Eminent Poet & Lyricist Gulzar for its brand anthem featured in the latest campaign - under the inspiration of #MaaJaisi
Mona Jain, Chief Revenue Officer, Zee Media Corporation, spoke in favour of the motion of introducing multiple rating systems in the country
Chairman Anil Kumar Lahoti on Thursday said TRAI’s goal is to provide a level playing field to all stakeholders in the industry
The campaign highlights a New 10 in 1 Deep Repair Treatment Hair Mask addressing modern hair concerns
Celebrate IPL wins with the Indian Sweets League, championing oral health awareness with cricket icons Suresh Raina and Zaheer Khan
Collaborates with influencers Juhi Godambe, ShivShakti, & Vagmita Singh
As part of the collaboration, Jaiswal will be featured in boAt's upcoming marketing campaigns and initiatives
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This strategic alliance aims to reinforce the market dominance of Radico brands and ignite effective consumer engagement
The new television commercial campaign, #TapIntoTheFuture, features some of the biggest cricket icons from the Royal Challengers Bengaluru team.
The campaign will be amplified through a mega-media mix with maximum penetration across mediums such as TV, Digital, Print, Radio, OOH, Audio, News Channels and...
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The campaign empowers & encourages first time voters in the largest democratic exercise ever
Cadbury Perk encourages consumers to embrace life's challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’
Prior to this, Dilpreeta Vasudeva was the Head of Marketing at Meta
A fan-led initiative that gives Chennai Super Kings players more time to train and aim for their 6th title.
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Svish has swiftly gained recognition for its innovative products that challenge industry norms
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As the Global Merchandise Partner, playR offers a diverse range of merchandise including apparel, sports equipment and accessories
Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India
Shweta Jain was Chief Business Development Officer, Luxury, Reserve & Craft, India & South Asia, at Diageo India
The TVC highlights the features of 'Nerolac Beauty Little Master Sheen' and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.
The ad campaign is conceptualised and created by Mullen Lintas
Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could, considering big ad dollars will...
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Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd. writes about sustainable practices like clean fuel solutions, smart water management, etc
Zeenah Vilcassim, CEO, Zomato Live talks to e4m about the growing relevance of events and immersive experiences and the promises they hold for brands
Cheil India curated a slew of activities as a part of the 17th edition of the largest literature festival in the world, the Jaipur Literature...
Archana Aggarwal was associated with the telecom company for over 10 years
Aims to ‘Make Uniforms, Uniform Again’ and ensure that a dull uniform never becomes a reason for loss of opportunity for any child
The campaign showcases Slice®'s irresistible charm, capturing its equivalence to the authentic mango experience in all its glory
Sources say TRAI has requested broadcasters to not increase prices of TV channels till June this year to avoid any kind of action and reaction...
Union minister Ashwini Vaishnaw has told a media house that that the new law can either be an independent legislation or be a part of...
A peek into what constitutes the measurement system in the world of Connected TV; experts share how CTV measures and optimizes campaigns
TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We ask experts if the industry...
Virat Kohli will promote Neo Bharat Latex Paint
Shouneel Charles is also Managing Director - Outbrain Global Talent Center
While some digital marketing experts shared Google's SGE could lead to a drop in traffic & publisher ad revenue, others said the impact would depend...
Broadcast experts say the policy does not address major challenges such as over-regulation, price controls and interconnection, but instead emphasises on the larger M&E industry...
The challenge asks consumers to test the efficacy of their trusted phenyls
At the Pitch CMO Summit 2024, BFSI stalwarts discussed how Gen AI was helping them elevate businesses and offerings
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
Holi campaigns that captured the many hues of the festival
In this strategic role, Puneet Arora will lead the Go-to-Market teams across all markets, including North America, India, Asia-Pacific, Europe, the Middle East, Latin America,...
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as...
Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to all 10 IPL teams and continues to grow by adding...
The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby
The campaign film will be seen across digital and offline channels
Asian Paints was one of the key sponsors in IPL 2023 as well
The two actors have been roped in as brand ambassadors
The team starts its season on March 23, and will take on the Delhi Capitals
This campaign has been created by Ogilvy India
Our pick of the most creative commercials of the February 16-29 period
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The campaign delivers personalized micro-messages designed to connect with the growth aspirations of women entrepreneurs and aspiring female homeowners
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
The campaign has been designed by Mullen Lintas
The campaign features actress Tamannaah Bhatia as the brand ambassador
The association is aimed at celebrating self-expression, the brand said
Binaifer who has been with the agency since its inception in 2022
Jaibeer Ahmad will be directly reporting to Babita Baruah
The first edition of the campaign was launched in March 2023
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The brand has unveiled new global branding in India
Jain, Marketing Director at Lenovo India, unveils the insights behind the new launch, the brand's focus on marketing, its vision for the future and more
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Guest Column: Shailley Singh, Executive Vice President, Product & Chief Operating Officer, IAB Tech Lab writes about challenges and opportunities that will redefine the industry
At FICCI Frames, the TRAI chairman shared that the regulator has completed pre-conversation to identify the focus area and is ready with a detailed consultation...
TRAI Chairman Anil Kumar Lahoti, in a fireside chat with Tata Play CEO Harit Nagpal, said mobile is not replacing TV, but expanding the reach...
The home décor company has roped in Talented for the two-part ad series
The conference will be followed by the Pitch Best CMO Awards
The partnership is aimed at deepening Slice®’s connect amongst consumers
The campaign has been done in association with Talented
In India, you can find innovation everywhere you turn—even in the preparation of a simple cup of tea!, said Microsoft Founder Bill Gates in a...
As CEO, Mahesh Bhupathi will be responsible for handling the overarching strategic direction and growth initiatives of the business
Satish Nandgaonkar, who was 53, complained of chest pain shortly before his demise
A recent news report said that as part of Google’s private programme, the tech giant would give certain news organizations beta access to the said...
Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private Limited through a court-approved scheme...
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While Aakriti Gupta will be the Finance Director, Reema Dash will be Legal Director. Sanuj Shah has been appointed as the Program Director and Rahul...
The contestants were tasked with conceptualizing integrated campaigns advocating for cleaner air and environmental sustainability
Sebi has been reportedly directed to file its reply with SAT posting the matter for further hearing on March 8
Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting
Sohail Khan Qadri was most recently with iProspect India
The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala
Ankit Desai has been elevated to General Manager for South East Asia, Australia, New Zealand
Players from both the women’s and men’s teams will be outfitted in Skechers-branded Mumbai Indians match kits
'This journey stands as a testament to the seamless synergies we share,' said Mumbai Indians' spokesperson
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to...
Venu Nair joins Myntra from Shoppers Stop, where he was the Managing Director and Chief Executive Officer
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#TuJaantaNaiMeraBreadwalaKaunHai is aimed at redefining the way consumers percieves healthy eating
The account will be managed by Sociowash's Mumbai team
The total broadband subscriber base of the country as on 31 March, 2023, is nearly 847 million
According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%
As part of this partnership, the Chennai Super Kings team will sport the Equitas Small Finance Bank logo on the leading side of the headgear
The campaign empowers Young Adults to Navigate Adulthood with the Financial Security of Health Insurance
The agency will handle the creative duties for all products under the brand
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
Jitender Kumar was earlier with NDTV Group
Reliance Jio and Airtel indulged in a similar exchange with each other last Valentine's Day
Total active subs in Pay DTH stood at 64.18 million, according to TRAI's Indian Telecom Services Performance Indicator Report for the Quarter ending September 30,...
As an extension to the 'Organising Is Awesome’ campaign, the three-part film series showcases relatable banter between objects and how IKEA’s smart storage solutions save...
Narayan Devanathan, Group Chief Strategic Advisor, dentsu India, shared his insights into the complexities of AI and sustainability in marketing at the dentsu-e4m Digital Advertising...
Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital Advertising Report 2024
Kaiyomurz Daver joins from Bandhan AMC where he was Head – Marketing, Digital Business, Investor Awareness, and Distributor Engagement
Venkatachalam H. will take over from Naveen Tahilyani who has been elevated to Non-Executive Director of the company
Shamsher Singh was the Editor-in-Chief of India Daily Live
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Guest Column: Kush Aggarwal, Head of Marketing, Bikano writes how Artificial Intelligence will dictate the evolution of marketing in 2024
The campaign gives the message of finding one's passion through education and skill development.
Our pick of the best ads between January 1 and 15
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Guest Column: Rashid Khan, Chief Product Officer & Co-founder, Yellow.ai writes about the applications of AI in marketing that are set to redefine the industry...
Marketers and digital experts say that in a world where Search is driven by AI, brands will need to step up the SEO game but...
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Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co writes about long-form content, premiumisation, creator economy, interactive content and voice search trending in 2024
Anil Kumar Lahoti was earlier Chairman and CEO of the Railway Board
The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks
Adland experts discussed what sets South Indian markets apart from their North counterparts at the e4m Pride of India Summit held in Chennai on January...
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Guest Column: Mark Titus, AVP, Nippon Paint India (Decorative Division) writes how 2024 will be lead by Immersive Experiences, Hyperpersonalisation, Community Building and Micro-Influencer Marketing
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Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen AI etc will gain prominence
Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024
Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends
Zomato brought a smile on everyone’s faces as it took over the PSA system in the Mumbai Metro recently
The fourth edition of the conference will be held in Chennai on 24 January 2024
There's more legal trouble waiting for ZEE if it fails to comply to its agreement with Disney over the TV rights for ICC Men's and...
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From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers
An all-encompassing strategy, intertwining technology, communication, and oversight, is imperative for advertisers to safeguard their digital investments, say industry experts
The campaign has been conceptualised by Ogilvy India
Canada-based Independent creative agency Courage Inc has executed the brand's latest campaign
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Guest Column: Deepa Krishnan, Head – Marketing, India and Southwest Asia, Hyatt Explores Top Marketing Trends Shaping 2024
Jaibeer Ahmad was earlier Managing Partner – North of Havas Worldwide India
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Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024
Guest Column: Kunal Luhar, Co-Founder & Chief Business Officer at 5W1H, Explores the Transformative Power of Technology in Brand Creativity
Guest Column: Prasenjit Basu, Head of Marketing at Voltbek Appliances India Ltd. explores the Future of Marketing in 2024 with AI, VR, UGC and Short...
Puja Rai is a seasoned media professional with over 20 years of experience
The campaign, It's Your Right to Know, is created by PAD
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
Guest Column: Himanshu Arora, Co-Founder of Social Panga Talks About Navigating 2024’s Digital Frontier
Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev industry, promoting responsible drinking and...
The Department of Telecommunications invited applications in December, the second time, for the post that has been vacant since October 1, 2023
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Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the market
Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the...
Ritesh Pai’s last role was President - Products and Solutions at TerraPay
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Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024
How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton
While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among other setbacks, some fear that...
Industry experts from across the spectrum predict what will dictate the marketing landscape in the coming months
Expect the expected, says Ranbir Kapoor in the film created by Martech network, Wondrlab
Sources have confirmed with e4m that Saini will head the creative unit of the agency
The campaign highlights the strongest coffee message through “Start Strong Stay Strong” from Continental Xtra.
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Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader Shifts in 2024
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Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.
P Balaji will be Air India’s Group Head- Governance, Regulatory, Compliance (GRC) and Corporate Affairs
Shaily Mehrotra, CEO and Founder of Fixderma, tells e4m about the brand's long journey going global and cracking tough markets in a world dominated by...
According to a media report, the amendments will require platforms using algorithms or language models to ensure their machines do not act based on any...
The 'Mumbai ka Pyaar' campaign aims to create a feeling of belongingness for the city dwellers
Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the brand and more
Programmatic advertising has made media buying automated, real-time and more measurable with AI offering real-time campaign insights for marketers, share industry players
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During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space
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Guest Column: Sachin Vashishtha, Chief Marketing Officer navigates the new horizon of marketing in 2024
The new ad titled 'Elevator' has been directed by Prasoon Pandey
Learning the art of personalisation and polishing data security management among other skills that marketing leaders want to gain this year
AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage
As per The New York Times, OpenAI and Microsoft used the newspaper’s articles for training AI tech and are responsible for damages amounting to "billions...
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Divya Aggarwal, Chief Growth Officer, Impresario Entertainment Hospitality Pvt Ltd talks about changing consumer behaviour, key trends, approaching the 50th outlet and more
Zaarra Khader previously led the film business and content division for Motion Content Group India
Generative AI has really changed the way marketing operates. However, Media Mix Modelling is still a complex task which only humans can perform well, say...
This post has been used to create misinformation and spread unnecessary fear among consumers, said Amul
The Asian Paints TVC is conceptualized by Ogilvy India
In a statement, Sony Pictures Network India said the company looks forward to hearing ZEE’s proposals and how they plan to complete the remaining critical...
The launch campaign showcases how the ‘Double Power’ of Iodex UltraGel+ with 2% diclofenac is helping the cricketer bounce back
Venkata Ramana Murthy Pinisetti, Shishir Babubhai Desai and Uttam Prakash Agarwal have been named Additional Directors for a three-year term
Prior to this, Saurabh Dahiya was with VMLY&R as Head of Strategy & Planning
Sunny Leone will endorse Anondita Healthcare’s new brand “Shubh Samachar”
The TVC, with Salman Khan at its forefront, not only highlights the aesthetics and functionality of the bathware but also reinforces SOMANY's excellence
Dcruz will build the brand business and mine new partnership opportunities between brands, artistes and music
WPP execs Daniel Hulme, Saulo Rocha, Allison Spray, Vickie Segar, Michele Arnese and Audrey Kuah share trends that are likely to shape marketing and communications...
With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year
The campaign aims to celebrate the special moments of love between a married couple
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With close to one-fourth of brand-influencer collaboration called out for violation, we look at how brands and influencers can cultivate a responsible advertising ecosystem
The campaign is conceptualized by Makani Creatives
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Brand’s latest campaign urges consumers to not wait & just celebrate - now that explains the unexpected visit from Santa
The campaign is titled Taazgi Bhari Pyaali Society Waali
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Beyond the Glitz and Glam: Navigating the Shadows of Surrogate Advertising, Celebrity Accountability, and the Ongoing Struggle for Ethical Brand Presence
The film makes the point on the role of homemakers, knowing what is best for the health of the family
The campaign is targeted to the younger generation and will be active across all major digital and social platforms
The two new digital films for Ferrero Rocher and Ferrero Rocher Moments captures the magic and warmth of the holiday season
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Nyle Naturals drops the curtain on #GentleCareForEverydayYou campaign, elevating women's well-being, transparency and natural hair care heritage.
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The Campaign Features Babil Khan And Kritika Khurana
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G-SHOCK India unveils the association with celebrated actor Vicky Kaushal as its brand ambassador
Microblogging apps are gradually losing grounds to video sharing platforms, says Data.ai in its latest report
This year, the industry saw big creative collaborations with tech, namely GenAI, AR and VR, leaving a deep impact on customer engagement, say our creative...
Shenai leaves after a 11-year stint with the company
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The team comprises Anandi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal
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The news report also hinted at the company’s plans to set up an India unit to leverage the growing AI ecosystem in the country
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Shenai leaves after a 11-year stint with the company
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Creates awareness around the need for multivitamins everyday through the brand film featuring Kajal
The campaign is live on digital and social media platforms
Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts...
Jain has been awarded this title for building Dream11, India’s largest sports technology company that caters to more than 200 million users
The platform intends to provide opportunities for actors and writers to make a breakthrough in the film industry
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The Digital Campaign spotlights Intergenerational friendship & fosters meaningful connections by bridging the gap between the older & the younger generations
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The Brand Film is based upon how Fujifilm Multifunction Printers will help various segments of the society through its technology
The campaign features actors Tiger Shroff, Prabhu Deva and Kapil Sharma showcasing All-New PayZapp’s strength as a payments app
The TVC aims to connect with Indian women through an engaging jingle to highlight the moisturising lotion range
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In the new role, Rahul will be spearheading the company’s overall business and creating a unique proposition in the FMCG space
The brand has collaborated with Malaika Arora as its brand ambassador
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This move comes after Aalap's departure from Dentsu Creative
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With the campaign, the brand aims to empower communities living with HIV
The campaign is titled #GrowthKiUdaan
Rana Barua elected Vice-President; Anupriya Acharya to be ex-officio member of AAAI Board for 2023-24
Influencers at the e4m Screenage Conference spoke about their content journey and how they were keeping up with the ever-changing world of algorithms
Nair was previously Vice President - Brands / Account Management at Tonic Worldwide
The campaign, an ode to friendships, was conceptualized by DDB Mudra
Baid succeeds Pradeep Srinivas who has moved to the Mercedes-Benz AG Headquarters
Conceptualized by Lightbox, the in-house creative studio of GCPL. ?
Dev, Category Lead- Global Whiskies, Bacardi India, tells e4m about the alcoholic beverage industry trends, experiential marketing and more
If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games. However, if all or most...
The campaign encourages the audience to embark on a journey of financial security
Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry
From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart marketers look for this festive...
The online travel company, launched a new campaign aimed squarely at attracting new users to its platform by spotlighting the unique value propositions that set...
The film, released on digital platforms, encapsulates this heart-warming sentiment: kisi ki zindagi roshan karne se hi toh banti hai, Happy Diwali.
The campaign is crafted by FCB India
As per sources, AP Parigi and Prashant Pandey will represent Times Group MD Vineet Jain on the board
The rapper has teamed up with the children of The Dharavi Dream Project to encourage handwashing among young Indians
Retail data helps improve the efficiency of every marketing rupee spent and lets marketers deliver relevant and timely messages, increasing the likelihood of conversion
The publisher has recorded ad revenue of Rs 254 crore for the quarter; expects further improvement in revenues in H2 on the back of lower...
The I&B Secretary said they have already got a green signal to present it before the Cabinet
Razdan, CEO, South Asia, Dentsu, spoke to e4m on a range of issues, including how the company has been looking at data, tech and commerce...
Saraswati, Chief Content Officer at Omnicom Media Group, talks about the intricate balance between human creativity and artificial intelligence
He joined the petcare company in Oct 2021
Pillai has 26 years of industry experience
Nair is now part of the top leadership team at Unilever and will be part of ULE from January 1, 2024, as per media reports
The ‘Recreate the Magic’ campaign leverages AI to revive the brand’s iconic ads
The campaign is a reinterpretation of the everyday act of self-reflection in front of the mirror.
IBDF members have written against price caps, ceilings, discount caps and limitations on bouquets for both broadcasters and distribution platforms
The film has been conceptualised by TBWA\India
Sharma was previously the Director of Consumer Business and the CEO of Airtel DTH
Ad frauds are getting more sophisticated by the day, leading to bigger losses, and so it is time to act swiftly and smartly, say industry...
Shharma has previously held leadership roles at CNN, Turner Broadcasting, Cartoon Network, Warner Bros, HBO, Saavn & Times Internet
Our pick of the best commercials between September 15 and 30
Harmeet Singh, VP of Marketing E-commerce & Product, Asia South, The Body Shop, talks about how the Spark a Change campaign furthers the Community Fair...
Jain, CBDO, Diageo India, spoke about their ‘Keep Walking’ campaign, marketing strategy and more
The regulatory body had released a pre-consultation paper on inputs for formulation of "National Broadcasting Policy" on September 21, 2023
The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper Research
Guest Column: Azazul Haque, CCO, Media Monks, and ex-CCO of Ogilvy South, shares his admiration for Piyush Pandey, the legendary adman who was recently appointed...
exchange4media spoke to LinkedIn’s Country Manager and VP of Product to understand their new product solutions, the use of AI for ad platform and how...
Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and more
At the Pitch BFSI summit, V. Vaidyanathan, MD & CEO, IDFC First Bank, engaged in a keynote discussion with Dr. Annurag Batra, Chairman & Editor-in-Chief,...
As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
From BPL to Everest, how Amitabh Bachchan became the compelling voice that lent gravitas to brands
The sector is set to reach $1 billion in 2023, says the Ampere Analysis report
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper...
The other key winners include Puretech, EssenceMediacom, Fulcro, Bandhan AMC Limited, IndusInd Bank and NPCI
Some categories within the sector, however, may spend more in the quarter that follows the festive season
Kumar was at the receiving end of flak after a Vimal Elaichi ad featuring the actor was aired during the India vs Australia match
Jaipuria was Viacom18's Head of Hindi Mass Entertainment & Kids TV Network
With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with...
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health
TV sector is set to grow at the CAGR of 3.9 percent by 2025. At 14.7 percent, digital has the highest projected growth rate across...
Kumar has starred alongside Shah Rukh Khan and Ajay Devgn in the ad that was aired during the India vs Australia World Cup match
The food deliver app has launched an AI-generated film featuring Singh and Chris Gayle
The pilot for a paid subscription may be rolled out in mid or late 2024
The agency has won the creative mandate for the kabaddi league and will handle the integrated campaign for NPCI
When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the...
AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the media, publishing and advertising sectors,...
For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry...
Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite it consuming a quarter of...
#VicksKholIndiaBol Cheer Anthem celebrates the nation's boundless enthusiasm for cricket
The tech giant is reportedly working on 'Pegasus,' which may bring Apple a new revenue stream
Laxman Tari, Head of Brand & Digital at Legrand India, shares how the firm is utilising diverse marketing, immersive showrooms, and community engagement
Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the clutter and is pivotal in...
Netflix’s decision to approach the tribunal came after the Dispute Resolution Panel earlier this year ruled in favour of the tax department
Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile
Thanks to the growth of SMBs over the past few years, advertising spends on e-comm platforms surpassed $1 billion in 2022 and is likely to...
Ayaesha Gooptu, Head of Domestic Spirits at Bacardi India talks about Legacy Collective, the insights into this initiative, building legacy, the importance of storytelling and...
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV and print
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour
These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad spend of the Open Web...
The quirky brand campaign is accompanied by the tagline 'Sting Blue Current, Kamaal ka Current’
Promotional expenses came down from Rs 866.6 crores in FY22 to Rs 597.8 crores in FY23
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets...
Abhishek Karnani was named vice-president, Nandini Das as secretary, and Jaideep Gandhi as treasurer
During her maiden trip to India, the Asia CEO of BBDO spoke to e4m about her vision for the agency’s India office, and why she...
From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this year
In an Instagram teaser for the brand, Aaryan re-enacts his iconic monologue from 'Pyaar Ka Punchnama'
The tribunal has given one week’s time to the parties to file written submissions, if any
The three high definition channels that received the nod are NDTV 24x7 HD, NDTV India HD and NDTV Profit HD
The streaming platform has roped in Mahindra SUVs & Tractors, Booking.com, Louis Philippe, Kingfisher, Surf Excel, ThumsUp, Black& White and MRF so far
Rajeev Beotra and Anupriya Acharya appointed to the Board of Governors
The industry experienced a positive environment during Onam, indicating that the approaching months would be profitable
Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their vision for Ogilvy 2024, role...
As part of the association, Chopra will be involved in a robust campaign that entails all touchpoints
The store promises zero platform fees and no commission on in-app purchases as opposed to Google, which levies 15-30%
The authority has sought written comments from stakeholders by October 23, 2023, and counter comments by November 6, 2023
Consumers in MP, Rajasthan, Chhattisgarh and Telangana may have an extra disposable income of Rs 70K Cr this fiscal, according to industry estimates
The innovation will enable an easier viewing experience on mobile phones
The Olympic and World Champion will be the face of JSW Group’s Steel, Cement and Paints businesses
The ministry issued an advisory after a TV channel featured a person belonging to a banned organisation who made several untoward comments on air
Murdoch's departure coincides with the upcoming US presidential elections, a year ahead of schedule
PAT margin decreased to 13.6% in FY 2022-23
Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance, engaged in an in-depth conversation about the role of MarTech in BFSI, building personalised connections...
The technology helps agencies provide data-driven insights and create pitches more efficiently and faster, thereby streamlining tasks & freeing up time for strategic and creative...
The tech giant has partnered with Razorpay and PayU to make payment 'as simple as sending a message'
PAT saw an uptick of 63%
The partnership will begin with the three-match ODI series against Australia starting September 22, 2023
The group’s total revenue has increased by 21%; circulation revenue by 1.5%
The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines
Brands are capitalizing on Generative AI to realize a host of benefits, from scaling up personalization efforts to tailoring content to individual preferences, at a...
This collaboration is expected to yield a variety of content across mediums, including films, web series and documentaries
Our pick of the best creatives in honour of the 'Vignaharata'
The ministry has asked the regulator to consider AIDCF's request for allowing TV distributors the autonomy to break broadcast bouquets
It was won after a multi-agency pitch called in Delhi
Across the D2C spectrum, urban consumers, once considered the primary market, are now being supplemented, and in some cases, even surpassed, by consumers from tier...
DoT said that the current definition of telecom services under the Telegraph Act is good enough and that there’s no need to add OTT in...
MV Shreyams Kumar re-elected as Vice President and Anuradha Prasad Shukla too will continue as Honorary Treasurer of NBDA for the year 2023-24
The data will be released every Thursday
Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive and AI-generated content, say experts
The authority said that the last date for submission of counter comments on the OTT consultation paper is now September 29
The lender has said that the approval for the merger is a “contravention" of a regulatory order against Punit Goenka
Stanford alumnus Suvrat Bhooshan, the founder of Gan.ai, spoke to e4m about commercialising the personalized video tech and how it impacts businesses across the board
He has been associated with Vodafone Idea for the past five years
Dr Ashish Bajaj, CMO, Narayana Health, speaks about the company's rebranding exercise and the dynamic changes within the health marketing industry
A decision on the price at which BARC will provide Respondent Level Data to channels is expected soon
Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that lie therein
As Ohri looks forward to his new role as Global Partner at FCB, he shares his thoughts about the new partnerships forging at FCB India,...
The bill is likely to be addressed after next year's general elections
As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data or Raw Level Data
As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q124. Veterans from the industry share the cause...
The ad reiterates Apple's commitment towards having 'net zero climate impact' by 2030
Creative spots that caught our eyes
The regulatory body is looking to deliberate on MIB overseeing the content regulation and MeitY handling the carriage part, the report says
Dainik Bhaskar and Amar Ujala have updated terms and conditions banning all tech firms who intend to use their content
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
Dainik Bhaskar and Amar Ujala have updated terms and conditions banning all tech firms who intend to use their content
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability and larger-than-life being keywords
India’s top digital news publishers gear up to safeguard their intellectual property
Cable operators allege that unregistered local players in rural areas are illegally taking unencrypted feed from DD Free Dish and providing it to customers, which...
Prateek Malpani, Head of Brand, Wakefit.co discusses the insights behind its rebranding, the brand’s vision, customer-centric approach, pioneering innovations and more
The QoS regulations that require the channels to be provided in an encrypted manner is being disregarded, say sources
In the absence of cookies, behavioural and contextual signals will be used to understand customers better, leading to a paradigm shift for advertisers
The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more
The partnership marks the pharmaceutical company’s entry into alternative content formats
Some best moment marketing posts from the usual players of the brandverse
COO of Excitel Varun Pasricha shares why their latest OOH campaign ‘Drive Safely’ encourages people to not use the internet and how it will help...
Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand...
With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and discounts. Here's what the print...
Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying experience, say experts
Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts
Most experts are optimistic that broadcasters will make good returns on their cricket media rights investments in the long run, provided they up the game...
Liberty Shoes will lend a smart touch to the ceremonial dress designed for the members of the Indian team for the opening and closing ceremonies
The campaign has been designed by Lowe Lintas
Singh educates viewers on the importance of private and secure messaging with simple privacy features like end-to-end encryption, chat lock, screenshot blocking for view once...
As per TAM AdEx Half Yearly Advertising Report, FMCG ad volumes on radio increased by 7%, while digital and print saw a decline of 28%...
Narang was associated with Bata India for over seven years
As per sources, it is perhaps the first time that the auto major has associated itself at this scale with a cricketing event
Asks ratings body why it didn’t proactively disclose the MIB order
Profit down 60% to Rs 33.57 crore
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does...
Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is still far away
Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and demand for organic products as...
Experts hopeful of growth ranging from 10% to 15%
The ‘Gulf Superfleet Suraksha Bandhan’ campaign made its debut in 2019
Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and much more
The rights are for bilateral India matches on home turf for the next five years
Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least 15%, say industry experts
The rights are for bilateral India matches on home turf for the next five years
The collaboration is expected to bring a portfolio of Indian channels to DistroTV users in India
The regulatory body issued the consultation paper on August 8
The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and the debate on measurements
On the occasion of Raksha Bandhan, we spoke to Nitin Saini, VP- Marketing, Mondelez India, about their #BrothersWhoCare campaign & more
According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh
While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments, others opine the future is...
Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when it grew in the range...
Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign for one of the channel's...
In today’s edition of the e4m D2C Revolution series, Kaushik Mukherjee, Co-Founder & COO, SUGAR Cosmetics, talks about the brand’s eight-year journey and understanding the...
Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical innovations to create more holistic...
The CEO & MD of HUL was addressing the ASCI conference in Mumbai
The media companies will be taking part in the online auction for TV and digital rights
Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign
At the unveiling of the new logo and livery, N Chandrasekaran – Chairman of Tata Sons and Air India, informed that the carrier will be...
At e4m TechManch 2023, the globally renowned AI expert shed some light on the issue of ethics, complexities of technology and the vast potentialities of...
e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this year and how marketers can...
ZEE and Sony together are expected to secure an audience of over 700 million in the TV and digital verticals, enhancing their market presence and...
The GA4 audience builder will help advertisers to build audiences thanks to the integration of AI-driven, accurate tracking and focus on user privacy, say digital...
‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers
Looking back at Ambareesh's vibrant life as a pioneer, biker and, in his own words, 'a furniture salesman'
The CEO of Digitas India spoke to e4m about the diversity and complexity of the Indian market, the impact of AI on business processes and...
In the fiercely competitive adworld, these bravehearts have taken a leap of faith and are making a mark of their own. e4m reached out to...
The film has been conceptualized and developed by the internal creative and content team at Licious
The Guild is concerned about the expansion of Press Registrar's powers
The mandate was won following a multi-agency pitch
Chief Digital and Marketing Officer and Head of Strategy Aabhinna Suresh Khare says the revitalization comes on the back of a digital transformation that the...
Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered brands and customers
According to reports, the number of homes using cable and DTH has dropped from 131 million in 2020 to 120 million in 2022 and is...
Through this partnership, Dyson aims to increase awareness around the importance of maintaining hair health
Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could slow down the digital transformation...
The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and the right to audit the...
The tax will be applied not to each value of the bets placed but to the entry amount that users pay
The clause to ensure content takedown has been an addendum, and is touted to impact the internet and social media platforms
The new Hindi Daily will be printed from Delhi NCR, Lucknow, Varanasi, Dehradun and Gorakhpur
The right is for 2023-2027 period
Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure...
ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies
The earlier version of the privacy bill was withdrawn last year in August
The upcoming cricket tournament may be played in eight to nine cities, increasing chances of footfalls in airports and presenting a golden opportunity for brands
Ajit Varghese, Head of Network Ad Sales at Disney Star, spoke to e4m about offering free viewership to mobile users for World Cup and Asia...
With Q1 2024 results of most major newspapers showing a silver lining, we find out if the print media industry has inched closer to its...
Pannu’s versatility has not only earned her critical acclaim in the film world but also made her a significant face in the branding world
While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%
Adam Gerhart, Global CEO of Mindshare talks about India as a key market, his idea of ‘Good Growth’ and the great year that Mindshare has...
The campaign has been conceptualised by Leo Burnett India
Kohli, who is the national brand ambassador of the sleep solutions brand, stars in its new TVC
The brand's global integrated campaign titled 'Kindness is Sexy' is based on a Bumble survey that rated kindness over physical attributes in a potential partner
Singh moved on from NDTV in February
As per HT Media Chairperson and Editorial Director Shobhana Bhartia, circulation and advertising has grown YoY for Print
#MyBirthdaySong is a campaign created by Mondelez India's partners Ogilvy and Wavemaker
The government said that it had deployed four influencer marketing agencies to spread information about its schemes to the public
As per reports, TV rights will be for the entire subcontinent and digital for the Indian market only
Revenue stood at $32 billion, growing 11% YoY
Industry experts share the additional tax burden might shrink the active user base of gaming companies and thus reduce the funds available for advertising and...
Monetisation woes, rapidly changing market dynamics and threats from more competitive players are some reasons why the platforms have been struggling, say experts
The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the powered by sponsorship on Disney+...
The airlines will continue to use the mascot for its airport lounges and premium classes
The company said ad sales for Google's YouTube video service has increased 4.4%
Reliance Jio's new offering that is touted to move the 250 million-odd 2G users to 4G will also be a big draw for advertisers of...
As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs; Rs 88cr for associate sponsorship (TV) & Rs 40cr (Disney+Hotstar)....
'Interim X logo goes live today,' tweeted Musk
Based out of Gurugram, he will oversee integrated buying in North and East, along with assuming additional responsibilities for trading
With the Amazon acquisition deal falling through, the Times Internet OTT platform is exploring ways to raise funds, say sources
Industry experts cite split in IPL media rights, channels exiting FTA & inflationary pressures as factors for cut in TV ad spends; H2 likely to...
'Saran perfectly embodies the values and vision of Herby Angel,' said the company
Chandra has also reportedly put forth a proposal to buy other assets, which includes shares in Zee Learn and a bungalow in central Delhi
The company’s advertising and promotion expenses stand at Rs 1,481 crore as on June 30, 2023
The regulator body has said these ads must avoid using images or themes that cause unjustified distress to consumers
In his 24 years in the industry, Dutt has worked on over 400 campaigns
The company has attributed the revenue growth to an increase in advertising revenue
With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy
Experts expect 10-15% growth in the ad revenue during the upcoming elections
As per sources, Desai will be launching his own venture
TV ad spends will grow at a 6.4% CAGR to reach Rs 5,36,445 crore in 2027, the report says
The business will be handled from the agency’s office in Mumbai
The former cricketer features in a campaign for the fintech startup
It aims to deliver updated news and the latest developments in the tech world
The company plans to undertake promotional activities through outdoor marketing, in-store visual branding and digital media ads
We delve into the actor's fascinating brand endorsement journey on her birthday
His last assignment was as Business Unit Head-Appliances at Orient Electric
Analysts believe it could give advertisers the scope to explore other platforms beyond Android, provided the market penetration of the phone was satisfactory
Sources say that the deal may be called off because of issues in due diligence
He also stated that his priority is to reverse the negative cash flow
The business will be handled by the agency’s Bengaluru unit
Vinay Subramanyam, Senior Director of Marketing at Kellogg’s South Asia tells us about the company's Hershey's collaboration, marketing strategy for its new product, ad spends...
The 4G-enabled feature phone is going to be a game changer as advertisers will get access to a whole new tier of consumers coming online,...
Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may not rake in big money
The move could reportedly incur liabilities that may amount to Rs 10,000 crore for the 40 gaming companies
Industry players are unanimous in their view that advancements in OOH advertising and adaptation of innovative tech have opened new doors for the digital creators
Jain, Director - Marketing, Lenovo India, talks about the brand’s Brave New Art video series that melds analogue and digital art, strategies to engage Gen...
Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive...
CRISIL Ratings says that the print media sector may grow on the back of higher corporate and government ad spend
Industry players term the decision as unfortunate and catastrophic; some say it could also boost the gaming black market
Most startups have been spending mostly on TV advertising, especially around big sports events. Hence, ad revenues of TV channels are likely to be affected...
The IPL Brand Valuation Study 2023 by investment bank Houlihan Lokey says the league’s brand value now stands at $3.2 billion
Our pick of the ads that impressed us between June 16 and 30
The company’s promotional expenses for this fiscal stood at Rs 112.51 crore compared to Rs 35.52 crore in the previous period
Subhash Chandra and Punit Goenka mulling over moving the SC against SAT’s dismissal of their appeal against Sebi
Industry experts say TV distribution revenue is likely to go up this year on the back of price hike by broadcasters following the implementation of...
The campaign is created by Collective Creative Labs
Dr. Sandeep Goyal to be Rediffusion’s new Chairman & Managing Director
Singh, Marketing Director, Pernod Ricard India - Seagram's Whiskey, speaks about the brand's recent campaign and its marketing initiatives for India
Google’s accusations against the CCI of protecting the business interests of Amazon, will intensify the tussle between the two American majors to grab the world’s...
Sahukar plays the king of Instapur
The announcement was made during the launch event of Motorola razr 40 Ultra and razr 40
Google has moved the Supreme Court for quashing CCI’s order asking the tech major to make changes to its business model
According to the TAM Print advertising report, Maruti Suzuki India has emerged as the biggest advertiser in the category
Content publishers study Automatic Content Recognition data for insights into what content is performing well amongst audiences, helping them to identify trends and plan ahead,...
Threads seemingly won the perception battle early on, even as Twitter threatens to sue Meta for 'misappropriation'. Experts wonder whether it will win the ad...
As the actor turns 38 today, we take a quick look at Singh’s journey in the endorsement world
The bill, which aims to make internet companies, mobile apps and business houses more accountable, will be tabled during the monsoon session
iQOO CEO Marya says the campaign unfolded over four days, and through four steps, before its actual launch on July 5
Experts and content creators weigh in on Sebi's proposed guidelines for bringing in a semblance of order in the unregulated influencer space
Open web programmatic ecosystem is riddled with as much as $20 billion in ad-waste which roughly accounts for ¼th of total open web ad spend,...
Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good bet for marketers, say industry...
He will be hosting the prime time show on the channel.
According to Dabur India Chairman Mohit Burman, the company now has 17 brands that are worth above Rs 100 crore
According to sources, two news channels also bid for the spot at Rs 15 crore
In light of Razr series launch, Ranjan, Head of Marketing at Motorola - Asia Pacific, speaks about disrupting markets, changing advertising strategies and working closely...
Terms of YouTube’s TrueView ads appear to be misleading and 'third party' audit is also questionable, according to the Adalytics report
A source privy to the development has confirmed the news to exchange4media
The platform will be linked to users' Instagram accounts
Experts tell us how the Indian market is unique and what we should expect from the sector in the coming months
Anushree Tainwala, Executive Director, Samsonite South Asia, shares the company’s strategy to work with influencers, reaching consumers in tier cities and more
The motor company's advertising spends was Rs 371.19 cr compared to Rs 168 cr in the previous fiscal
The campaign #PrescriptionForHappiness has been launched for National Doctor's Day
The TVC promotes the new OPPO Reno10 Series smartphones
The channel is led by senior journalist Shamsher Singh
The move is to address 'extreme levels of data scraping and system manipulation' said the Twitter owner
With Deccan Herald completing 75 years in circulation, Editor of the publication & CEO of The Printers Mysore Sitaraman Shankar speaks to e4m about the...
Generative AI is being harnessed by brands across various industries across the globe, and in India, to enhance customer experiences, streamline operations and deliver personalized...
Interactive and innovative ads are big on impact but one must keep a check on content quality, brand messaging and overall user experience, note industry...
The brand has also announced its latest campaign, ‘India Ka Apna Game’ which celebrates the nationwide popularity of Ludo
The new ad film shows cattle approaching court to demand for better quality feed
ODN will build e-commerce creatives and content including brand collaterals, A+ content, infographics, catalogue shoots, etc.
The partnership will help advertisers reach out to the premium digital audience on Connected TV
Despite muted celebrations, here's how brands showcased their support to the LGBTIQA+ community
Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more agile and cost-effective marketing solutions
Over 80% of YouTube’s ad placements on third-party sites violated promised standards and advertisers might not be getting what they paid for, claims a report...
The account was won following a multi-agency pitch
Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of the consumers surveyed saying brands...
Reports say that the bench reserved the order after hearing all the arguments
The duo will now be whole-time directors for three years, starting April 2023
Setting a new trend, senior Union ministers Rajeev Chandrashekhar, S Jaishankar and Piyush Goyal recently appeared on YouTube channels of influencers Ranveer Allahbadia and Raj...
The film showcases the convenience of video consultations with specialist doctors in just 10 minutes
She would be responsible for driving business partnerships to enhance the company’s offerings and expand its market presence
In its case before the apex court, Google said that it looked forward to presenting how Android fuelled India's digital transformation
Malaika, with her impeccable sense of style & glamour truly embodies the brand's core values of empowerment, inclusivity, self-love and self-expression, the company said
The campaign 'Bachcha Bachcha Janta Hai' talks of the platform offering 27 OTT apps
Industry experts weigh in on the future of 3D OOH in India and the challenges that lay therein
He was associated with the brand for over 25 years
Country Manager for India at LinkedIn, Ashutosh Gupta, shares how the social media platform for professionals has grown leaps and bounds ever since it entered...
The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers
The 60-second campaign is developed by M/s Auburn Digital Solution
Cheil India has conceptualized the campaign
Rajagopal, National Head, Client Development, Finecast India, talks about the future of CTV in India, and more
Our list of some of the best ads between June 1 and 15
Aggarwal, Head of Marketing, Bikano, shares the brand’s advertising and marketing strategies, the urban-rural market and more
An entirely new way of creating and consuming branded content and advertising is in the making, share industry heads
Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs and acquire viewers at a...
Tina Allan, FCB Global Partner, Data Science and Connections talks about the future of the legacy agency, Cannes wins and more
The report explores the growth of the online gaming landscape in India, how brands can leverage this billion-dollar industry and the road ahead
Desai, Chief Creative Officer, Dentsu Creative West and Dentsu Creative Experience India, Dentsu Creative, talks about his experience as a jury member of the Radio...
Rajamannar, Chief Marketing and Communications Officer, Mastercard shares his insights on the brand's India plans and more
Apart from the Grand Prix in the Creative Effectiveness category, India won one gold, two silver and three bronze in 5 categories
According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 % over Jan-Mar 2021
Industry experts chime in on how brands are leveraging Real Time AI to engage with the Indian consumer market's appetite for instant gratification
The CEO of Publicis Groupe-South Asia spoke to us on the sidelines of Cannes Lions 2023 about her experiences of being on the Media Lions...
While Leo Burnett India got 3 Silver and 1 Bronze, Talented won 1 Silver and 2 Bronze metals. Dentsu Creative, EssenceMediacom and Mindshare have bagged...
The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and Oppo
The shift, says the network, will enable its viewers to enjoy enhanced flexibility, convenience, and on-demand access to a diverse range of compelling content
daCunha conceived the Amul 'Utterly Butterly' campaign in 1966
Three Silvers for FCB India/FCB Kinnect, FCB Interface and Leo Burnett; Dentsu Creative and DDB Mudra both win Bronze
In an order, the ministry said that Sub News Broadcast Corporation Private Limited has misused the permission of ROSE TV channel
According to Sinha, CEO-South Asia at Leo Burnett, getting and retaining talent is the biggest constraint that he is facing at present
Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies
Mohit Jain is COO (Publishing) and Executive Director
Forms multi-stakeholder task force along with DoCA to examine these issues
At Pitch CMO Summit Delhi 2023, industry experts discuss ‘Marketing in the Era of Technological Disruption'
As per reports, Zee has told the tribunal that Sebi's order will affect the hearing before NCLT regarding the merger with Sony
Softer demand for online food ordering on platforms like Swiggy and Zomato during tournament season could be due to their focus on profitability and penetration,...
During a fireside chat with Vivek Malhotra at Pitch CMO Summit, Shashank Shrivastava said it is crucial to allow employees to experiment and make mistakes...
At Pitch CMO Summit Delhi 2023, Garga, Group Head, Marketing – APMEA, spoke extensively on how Apollo Tyres was making its manufacturing renewable with the...
After US, EU has also accused Google of abusing its dominant position in digital ads business. The two feel that the tech giant should divest...
The report seeks to decode the growth of the online gaming landscape in India and focus on how brands can leverage this billion-dollar industry
Unintentionally, we may have hurt the sentiments of certain communities and individuals, the company said in a statement
Lara Brownlow, Head of Channel Sales APAC, and Gielke Burgmans, Senior Partnerships Lead, LinkedIn spoke on why the platform offers ABM services and what it...
Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu
While Star Sports Network has onboarded 15 sponsors, Disney+ Hotstar has got 13; advertisers who couldn’t get TV spots are now buying on digital
Scammers have been posing as recruiters from top ad agencies to lure people in with promises of plum jobs and projects, swindling money from them...
The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket...
The TVC is set to premiere during the 2023 ICC World Test Championship
Aiyar was associated with the national broadcaster for over 30 years
The summit will be held on 14th June, 2023, from 10am onwards in Delhi NCR
The agency will handle social media, website development, campaign ideation, content creation and SEO strategies for brands Pedigree, Whiskas and Sheba
The CEO of Viacom18 Sports spoke to e4m Editor Naziya Alvi Rahman on the recently-concluded IPL’s viewership and revenue numbers, the strategy so far and...
Balakrishna, Chief Revenue Officer, The Hindu, spoke to us about print circulation making a comeback, the group expanding in the digital market and more
The Ogilvy India CCO, one of the 13 Indian jury members at Cannes Lions 2023, spoke to us about his idea of creativity, his judging...
Brands that want to be woke in their messaging, must be clear on the possible backlash and still stand their ground, say experts
The team jersey will be available in three different price points to increase accessibility for all fans
An international publication has accessed internal documents that pointed to Twitter's crisis in ad revenue, which stands at $88 million for the five weeks between...
Mehra, Head – Sports Initiatives and Associations, Usha International, talks about the brand's decade-long association with Mumbai Indians and their growing investment in other sports
Experts discuss the different functions of technology in the health marketing world and what kind of responsibilities comes with the power of MarTech in the...
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The new oil is enriched with 11 Ayurvedic Herbs and has an innovative cooling chill tube with peppermint cooling crystals
The campaign, conceptualised by FCB Kinnect, has a series of videos called ‘Brave New Art’
Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by tapping the right stakeholders
She was associated with the network for over five years
At the Goafest conference 2023, e4m spoke to the founder of Good Glam Group on topics concerning the brand’s marketing and advertising strategies, inside stories...
By using data-driven insights, marketers can gain a deeper understanding of consumer motivations, behaviours and needs, considering their psychographic profile
The CEO-South Asia of EssenceMediacom spoke to e4m Editor Naziya Alvi Rahman on handling the big merger, expanding the agency and the recent win at...
Kaushal, the CMO of YES Bank, talks about the brand's refreshed logo, future plans, market strategies, philosophy and media mix
The group called for the removal of Shankar Aggarwal and Rashmi Aggarwal who are independent directors
The Country Marketing Leader for Zoom in India spoke to us about tapping into the Indian market, the platform’s latest offerings for marketers and more
Himalaya’s head of OTC business spoke to e4m regarding their new campaign around stress, the expected growth rate from the product, health MarTech and more
The Managing Director and CEO of ZEEL also said during the Q4 earnings conference that final legal issues regarding the merger with Sony were being...
e4m explores the audiences' interest in sports other than cricket and how it is working out for brands
Bhasin will also acquire a significant minority stake in the agency over a defined period of time
Darda, Chairman, Lokmat Media Group, spoke about the changing nature of journalism in a discussion with veteran journalist Rajdeep Sardesai
Experts speculate that though Meta India clocked good earnings in FY22, it is quite possible that its FY23 ad revenues won't be as good
Prior to this, he was associated with Samsung for over eight years
The group’s advertisement revenues saw an increase of 13%, circulation revenues up 6%
Vice President of Marketing, South Asia, AB InBev, Sharma spoke to e4m about how Budweiser Beats performed in the Indian market and the brand plans...
Experts from television industry say children nowadays look for stories and conversations that are both relatable and engaging
The campaign launched with a film featuring the cricketing legend that highlights how technology will deeply disrupt every aspect of life
Guest Column: Piali Dasgupta, Senior Vice President – Marketing at Columbia Pacific Communities, writes about the growing impact of digital marketing on consumer behaviour
During the Q4FY23 earnings call, DB Corp non-executive director Girish Agarwal shared that there has been a constant decline in newsprint cost & this will...
Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest campaign and how the brand...
According to the TAM Advertising Report, the top advertisers for this year’s IPL are Sporta Technologies (Dream11.com), K P Pan Foods, Parle Biscuits, Coca-Cola India...
Through the campaign, Eggoz is educating its customers on what a fresh egg looks, feels, and smells like
Larah aims to reflect the modern Indian woman with the new brand tagline, ‘My Home My Way’
The CEO and Founder of the marketing solutions company spoke to e4m about the growth of AI, the trends in ad spends and much more
Been talks about how a host of new tools are revolutionizing the way organizations utilize AI and big data, and more
Industry leaders weigh in about stretching the frontiers of advertising with the infusion of tech with human ingenuity
Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand experts
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This is the first of a two-part series that explores what advertisers and agencies want from upcoming regulations on Generative AI
NCLAT posited that Zee should have been heard by NCLT before directing both the exchanges to review the NOC, adding that there was no occasion...
Under this association, Khan will be seen in a series of ad films
Day 2 of Goafest 2023 saw a panel of experts coming together to discuss how content creators and agencies can create a thriving creative community
Day 2 of Goafest 2023 saw a panel of experts coming together to discuss how content creators and agencies can create a thriving creative community
At Goafest 2023, panellists discussed the future of connected devices and cross channel measurements
ZEE5’s total revenue for the year stands at Rs 741 crore, up 36% compared to the previous fiscal
The report also claims there is a possibility that the BCCI may not sell the rights for four years but instead for a different tenure
Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023
Leo Burnett India wins Grand Prix & Digital Specialist Agency of The Year honour; FCB Group India wins Direct Specialist Agency of The Year and...
The group won Gold for the entry titled 'Centenary Campaign'
The first product Shah Rukh will endorse is the realme 11 Pro Series 5G
The mandate includes TV, Print, Radio, Digital and OOH
The account will be serviced from the agency's Mumbai office
The company is expected to come up with new offerings in FY24
The employees affected are in marketing, site security, content strategy and corporate communications, as per reports
On Day 1 of Goafest 2023, industry experts discussed the future of advertising and how technology can really help to enable great ideas
On Day 1 of Goafest 2023, a panel of industry heads deliberated on how marketing concepts are evolving with the changing consumer choices
The VP of Marketing at Colgate-Palmolive gets talking about the brand's marketing mix, focus areas and strengths
The return and rebranding has to be a well-laid-off plan, especially the marketing and advertising part of it, for them to regain consumer trust, say...
EssenceMediacom also wins Grand Prix and four gold. Madison bags four gold, ABP one gold
The company aims to provide mentoring for founders, CEOs and company boards to help turbo charge their business growth
The network is expected to contest that it did not have the opportunity to present its arguments
Industry experts weigh in on the latest controversy in the Indian ad world where two leading agencies have sent out strikingly similar campaigns as their...
While some industry observers say making consumers pay for subscriptions wouldn’t be an easy task, others opine that the feasibility of paying per article will...
Industry experts believe it is the reduced global demand for the paper that has led to the reduction in price
The exchanges have been asked to issue no-objection certificates before the next hearing on June 16
Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants, spoke to e4m about new additions to the company’s marketing mix, plans to focus on tier markets...
Sunil Bharti Mittal of Airtel and Gaurav Dalmia of Dalmia Holdings, it is believed, have helped the complex negotiations between Samir Jain and Vineet Jain...
The entries sent by Dentsu Creative and VMLY&R have a striking resemblance. Will this be a cause for concern?
The account size is over Rs 100 crore
The account was won post a multi-agency pitch
The process has been set in motion, a media report says
The Chief Distribution Officer of Canara HSBC Life Insurance speaks about the evolving BFSI sector and how they are keeping up with the digital disruption
ZEE5’s Chief Business Officer shares the network’s pan-India approach, media and content consumption trends and more
Rai has had an eventful 30 years with the Indian advertising industry
The group has released a statement internally to its key management saying speculations about the split in the business are incorrect
Two BCCL officials and a top biz leader played a critical role in the settlement and were present when the MoU was signed
India’s celebrated startups face a setback as their investors marked down their hefty valuations. How much will this impact the advertising and media sector?
The OTT platform launched its $7 per month tier with ads in November 22
Kenichiro Yoshida made the revelation during an annual meeting
Leo Burnett India and DDB Mudra Group won gold metals
The campaign revolves around the Lotus Organics+ Suncare range which comprises three mineral-based sunscreens
Chakrabarti, VP (Strategy and Creative) at Kinetic India, was speaking at the 4th edition of e4m NEONS OOH Conference & Awards 2023
At e4m NEONS OOH Conference, Singh of Tata Motors spoke about the impact of OOH, new practices, and more
Balsara, Chairman of Madison World, was speaking at his opening address on ‘OOH Fast Forward’ at the 4th edition of e4m Neons OOH Conference
With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the way ahead for marketers
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Guest Column: Abhishek Vyas, Founder and CEO, My Haul Store writes how collaborating with influencers, brands can expand their reach and visibility.
Network’s net profit for the quarter declined by 85% to Rs 5.38 crore
Jain will be reporting to Deepak Iyer, EVP and President - APAC, Middle East and AMEA
As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season
Apart from creating a democratization of e-comm in India, ONDC is likely to boost the advertising sector, especially for small- and medium-sized business owners, opine...
eBuX, developed by AGL, is a comprehensive eRetail Analytics solution that helps brands monitor online presence
The programme addresses local issues and has a high relevance across age groups, note experts
Dikshita Shukla, India Brand Head, Estée Lauder, talks about the importance of influencer marketing, collaboration with Manushi Chhillar, inclusivity and more
Amit Akali, CCO and Co-Founder of Wondrlab, talks to us about the campaigns and why it has the best chance to win at the festival...
Vyas, who has been associated with the network for over 27 years, now starts a new inning at SPNI as its business head for SET,...
These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium
The association with the sportsman will help amplify the message of quality sleep to a wider audience
The new Mother's Day video pays testament to the strongest 'bandhan' in the world
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The CEO of MYFM spoke to e4m on the recent government advisory, market expansion plans and the upcoming radio broadcast auctions
The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a further dent to their ad...
We pick a few campaigns that topped our list amid the Mother’s Day marketing clutter this year
Interested users need to join a waitlist on Bard’s official website
While the ad has received a lot of praise for its sensitive portrayal of India's changing attitude towards queer topics, the internet has been calling...
While the ad has received a lot of praise for its sensitive portrayal of India's changing attitude towards queer topics, the internet has been calling...
Two stock exchanges have informed NCLT that promoters of Essel firm Shirpur Gold have diverted company assets
While Musk hasn't revealed any names, it is reported that Comcast NBCUniversal’s Linda Yaccarino could be the new Twitter chief
Datta, the newly onboarded Chief Marketing Officer, spoke to e4m about the brand’s recently launched campaign featuring Saif Ali Khan and Shehnaaz Gill
In the recent earnings call, Meta, Microsoft & Alphabet executives spoke about higher investment in AI as it has become a huge source of growth....
Bhatt is slated to make her first appearance as the brand's representative at Gucci's Cruise 2024 fashion show in Seoul on May 16
The new version has been called Search Generative Experience
The new version has been called Search Generative Experience
The campaign #MaakaEhsaas has been launched ahead of Mother's Day
Disney Plus has reported that its streaming losses have reduced by $400 million in the second quarter; the subscriber count for Disney+Hotstar has dipped by...
Vikas D Nahar, Founder & CEO- Happilo, talks about the brand’s journey, marketing strategy and more
Naqvi, Global CEO & Co-Founder of GOZOOP Group, speaks to e4m about being one of the Indian jury members in Cannes Lions 2023, and what...
Tushar Malhotra, Head of Marketing, Bisleri International Pvt Ltd., tells e4m about the brand's latest summer campaign and association with IPL
Be it PM Modi or Rahul Gandhi, all political parties are waking up to the appeal of the ‘influencers.’ Will they have a big hand...
Ashish Tiwari, CMO, Home Credit India, talks about his vision for the brand, challenges and approaches for the BNPL sector, marketing roadmap for the year...
TV, Digital and Print are expected to recover some lost ground due to aggressive spending by advertisers over the last two months. Most of the...
The two have starred in a four-film campaign for the new beverage brand
Some of the best coronation-themed creatives from across the world
After moving on from HT Media, Bhalla has returned to the media landscape with BrandsAbility, which will launch on May 23 and an unnamed venture...
Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in the same have a better...
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The cricketing extravaganza has also grossed its highest-ever reach of 291.4 million in the Hindi-Speaking Market (HSM)
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Prasar Bharati CEO Gaurav Dwivedi has said in an internal order that the decision was taken earlier but is being operationalised now
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The CEO and MD of DDB Mudra Group, who is one of the 13 Indian jury members at Cannes Lions this year, speaks to e4m...
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The Union minister was speaking at FICCI Frames 2023 conference
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Balasubramanian, the CMO of fashion e-comm brand Myntra, talks about its latest FWD offering, catering to the mercurial GenZ cohort and going 100% digital in...
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Industry observers say the South market has a stronger news consumption pattern and with this state poll being touted as a barometer for the general...
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Top advertisers are increasingly relying on influencers for both branding and sales. Many brands are allocating up to 10 percent of their AdEx to influencer...
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Nath was previously with Swiggy as Head of Brand Marketing
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Despite the government crackdown, many gambling platforms have been finding covert ways to advertise their websites through surrogate ads, etc.
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^ a t o m will manage the creative duties of flagship brands Spaces and Welspun. It was a multi-agency pitch that lasted over a...
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One of the factors encouraging this association, say experts, is that the targeting capabilities of Connected TV advertising allow gaming brands to reach specific demographics...
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16 new categories and 70 new brands advertised in 35 matches of IPL this season
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FCB India has been handling the account since 2019
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Industry experts push for more social media drills and empathy towards consumer sentiments as the way forward
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In this edition of e4m TechTalk, we ask experts how well the industry is utilising programmatic advertising and what more needs to be done
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Our pick of some of the best Eid and Ramadan campaigns from around the world
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The layoffs will be done in multiple rounds, as per industry sources
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Vaz has quit as Disney Star’s Head – Network Entertainment Channels
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Five agencies are believed to be participating in the pitch
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'Listen, clarify and assure,' say experts who think that Cadbury ought to have taken notes from its handling of the 2003 worm controversy
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The move is being viewed as an attempt to woo new users globally amid cut in digital ad spend and stiff competition from other social...
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Nina Elavia Jaipuria, Head-Hindi Mass Entertainment and Kids TV Network, Viacom18, shares that the kids category is still under-indexed and a lot needs to change
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Spends in the first and third quarters of 2023 may result in a spike in AdEx for the industry, claim experts
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Signing of Alia Bhatt as the brand ambassador will bring a new global outlook to the brand, the company said
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The store is in Jio World Drive at Mumbai’s upscale commercial hub Bandra Kurla Complex
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Our two cents on the latest Lay's ad for the IPL season
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The next hearing in the case is on April 25
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The company's profit was Rs 20 crore
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The move is expected to allow the cricket board to gain maximum value, as per a media report that quotes a BCCI official
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In this edition of TechTalk, experts talk about how challenging regulating AI can be, the ways in which regulation can work and how to ensure...
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Menon comes with over 3 decades of experience across family-owned businesses and global corporations
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The paper will be priced at Rs 5 and will have 14 pages
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Rajesh Kaul, CRO – Distribution & Intl. Sales and Business Head – Sports at Sony Pictures Networks India, tells us about the network's plans for...
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The partnership between brands and celebrities is a win-win for both, say experts,
He joins from Pidilite Industries where he was Chief Marketing Officer
Yagnik was with Sony Pictures Networks India for nearly 9 years
The company to be named X.AI
Mehta takes over from Dalveer Singh who has stepped down
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Singh joins the league of Shah Rukh Khan, Deepika Padukone and Alia Bhatt as the face of the brand
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The association is aimed at growing the brand’s connect with customers globally
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The collaboration comes as moneyview scales its presence across the country
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A single-judge bench reiterated that a false ad campaign could cause damage to Reckitt's reputation without affecting HUL
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Chopra joined the company in March 2014
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Kundu was the GM: Brand Relations, Marketing & Customer Acquisition at the British cosmetics and skincare brand The Body Shop
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Apte will head the company's global operations for the farm equipment sector and two-wheeler business
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The campaign talks of reimagining the classic saree
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Here is our roundup of the most interesting ad campaigns so far for the tournament
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Rajesh Krishnamurthy, Business Director of Himalaya Wellness Company, talks about the inspiration behind the campaign & more
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Brand experts claim that the Bournvita controversy has prompted influencers to prioritize their followers' loyalty, fostering a more community-oriented creator economy
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OMG's APAC CEO Tony Harradine discusses team expectations, APAC's significant role in recent business wins, and additional topic
According to industry leaders, the online medium provides brands with massive visibility and generates a lot of business
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Media houses cheer the spurt in marketing spends and say the overall sentiment has been buoyant with retail showing major traction
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The previous ad for Amazon Fresh was made by Ogilvy, the retainer agency
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Viacom18 has allotted shares to Uday Shankar-James Murdoch’s Bodhi Tree Systems and RIL group entities as consideration for the scheme of merger
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Gupta, Head - Sports, Disney Star, spoke about the factors that are contributing to the IPL 2023 viewership, airing matches on FTA channel for the...
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The MD of Amul spoke to e4m Editor Naziya Alvi Rahman about the brand’s big launches, expansion to newer countries, turnover plans and much more
Industry observers say while Nandini already has an established market in Karnataka, as a legacy brand Amul is also not under any threat
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The account will continue to be led out of the agency’s Bengaluru office
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TV rating for IPL 2023 up 25 per cent from last year: BARC
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Both join former Twitter India Head Manish Maheshwari in leading the platform
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The ad is aimed to inspire viewers to elevate the ‘everyday look’
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The fantasy gaming firm’s ad with Virat Kohli is not convincing enough, say industry experts
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Industry watchers explain how and why IPL ads have changed from the days of 'Manoranjan ka baap' and 'Jumping Japang' to the age of data-driven...
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Jyoti Deshpande, President - RIL Media and Content Business, says the idea is to venture into language and make local cinema mainstream
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Twitter had earlier set the last date on April 1
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The food delivery platform has released two TVCs to communicate the special offers and discounts for the ongoing cricket season
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He will drive the company's strategic initiatives, expanding its customer base, and growing its brand presence in India
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Tandon is currently General Manager-Impact at Lallantop
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Among the list of eminent speakers from across the globe is a Singaporean virtual influencer Rae
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Highly placed sources at L'Oréal India have confirmed the development to e4m
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The CEO of Reliance Broadcast Network spoke to e4m on TRAI’ recommendations for the sector, going big on innovations, new advertisers and the expansion in...
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Experts say there will be initial hurdles for Amul because of the social divide between north and south brands, but co-existing is possible
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The TVC was developed and executed by Hammer India, a creative advertising agency based in Kochi
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Gandhi stepped down as MX Player’s COO in March
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Gaming revenue of fantasy sports during IPL season to reach Rs 3,000 crore in 2023. They will see a spike in their transacting users as...
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Industry observers note brands need to balance technology with creative marketing solutions while roping in data-driven insights
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A recent song by popular singer Badshah has been created in collaboration with FairPlay, an online betting platform
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Apte joined the company in August 2020
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Kapoor was earlier with Perfetti Van Melle
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According to TAM advertising report on IPL 16, the eCommerce-gaming category is the top spender as last year
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Speculations over Times Group's split have been rife for quite some time but the management has so far not put them to rest
Along with inaugurating the Tira app and website, the company announced the opening of its flagship Tira store at Jio World Drive in Bandra Kurla...
One of the media reports claims that the account was won following a multi-agency pitch
Ravi has over three decades of experience in technology innovation and business leadership
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The campaign created by Enormous comprises four films that showcase Rapido Bike-Taxi as a smart alternative in different scenarios
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Amazon and MIB will collaborate to promote creative talent, commence capacity building measures and showcase Made in India creative content, globally
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The COO of the conversational AI marketing solution company speaks to e4m on how the company has been partnering with tech and e-commerce firms
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Early this week, a single-judge bench said AIDCF had failed to establish illegality in the New Tariff Order
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Mind and machine shouldn’t be an either-or in the context of creativity. The best ideas come from the crossroads of creativity, technology and humanity, states...
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Vaz, Disney Star Head – Network Entertainment Channels, spoke to e4m on Star Plus completing 150 weeks in the leadership position, the Sunday programming strategy,...
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e4m TechTalk series: In the second part of our companion piece on AI, industry experts evaluate the pros
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Indian sports industry surpasses Rs 14,000 crore in spends
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Prior to joining Sochcast, Srivatsa collaborated with companies, including MicroMentor, VIZIO, Hinge Dating, Alto Pharmacy, Intercom and Gong
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The Chief Creative Officer at Ogilvy spoke to e4m about Cadbury's #CheersForAllSports campaign, the concept, its timing and much more
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Vinit Karnik, Head – Entertainment, Esports & Sports, GroupM SA, talks about the tenth edition of ‘Sporting Nation in the Making’ and why 2022 was...
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Brand experts analyse Dream11’s series of ad campaigns with actor Aamir Khan and top cricketers Rohit Sharma and Hardik Pandya
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As per reports citing DPIIT data, over Rs 1,524 crore went to films and advertisements sub-category, while radio got Rs 10.3 crore
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The existing shareholders of Haldiram Snacks and Haldiram Foods have acquired a 56% and a 44% stake, respectively, in the new company Haldiram Snacks Food
Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities for e-commerce brands and related...
Content creators Prableen Kaur Bhomrah, Ishani Mitra, Palak Sheth Ghose and Chandni Bhabhda feature in the first leg of the campaign
The film is created by Lowe Lintas
Star’s entertainment and sports channels will now be included in the base bouquets of the cable operators
The Senior Vice-President of the fantasy cricket platform sheds light on the fan engagement campaigns, connecting with consumer base through IPL and its creative strategies
Buxton, Managing Director - Asia (SEA, South Asia and North Asia except JP) at Magnite, talks about the growth of open internet in India, and...
As per the broadcaster, 140 million viewers tuned in for the live broadcast on opening day
As part of the e4m TechTalk series, industry experts evaluate the cons of AI; a second part on the pros to follow soon
Many media startups laid off employees in the current fiscal. An analysis indicates a huge gap between their valuation and revenues
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The account size is believed to be between Rs 100 cr and Rs 150 cr
Nath, Swiggy’s Head of Brand Marketing, is exiting after a stint of a year
The three Indians are among the first list speakers at the prestigious award ceremony
Sahmey, Senior Director, Samsung Ads India lead, shares with e4m insights into Samsung’s content recognition tool, the advent of CTV and its potential for advertisers
Despite uncertain economic environment, many past sponsors, including start-ups such as Dream11 and legacy brands such as Airtel, Coke, Asian Paints, Pepsi & Tata have...
At the Pitch CMO Summit Mumbai 2023, Amit Doshi, Chief Marketing Officer, Britannia Industries, delivered a spotlight session on ‘insightful storytelling with agile marketing’
At Pitch CMO Summit Mumbai, experts discuss ‘The Playbook for Building Agile Brands’
At Pitch CMO Summit Mumbai, experts discussed how having a swift-footed approach can help brands across categories to keep pace with shifting consumer needs
The Pitch CMO Summit saw the Vice President of Mondelez International share interesting insights on how Mondelez marries ideas and technology for brand building
At the Pitch CMO summit, Mihir Karkare, EVP, Mirum India shared insights from the Mirum India Martech report 2023 on the state of MarTech in...
At the Pitch CMO Summit, Murty, co-founder and CEO, Pepperfry, engaged in a fireside chat with Nawal Ahuja, Co-founder & Director, exchange4media
The Co-Founder & Chief Marketing Officer, of Tata Consumer Soulfull, spoke at Pitch CMO Summit about the strategy to bring millets into the Indian diet
At the Pitch CMO Summit, Palicha, co-founder and CEO, Zepto, spoke about how the grocery platform went from making zero rupees to raking in thousands...
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At the Pitch CMO Summit, Nishant S Gupta, Head of Revenue, TorcAI & Madhu Sudan, Executive Director, New Business, TorcAI, spoke on the ‘many industry-firsts...
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Dhamija, Founder & CEO of Convosight, spoke at the Pitch CMO Summit, expounding upon the importance of tapping into online communities for insights
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Mathur previously helmed marketing at Kellogg India
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At the Pitch CMO summit Mumbai, Co-founder of Profitwheel Vivek Bhargava delivered an insightful session on the way their platform works and how brands need...
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At the Pitch CMO Summit Mumbai, Gaurav Anand, Chief Digital and Marketing Officer, L’Oréal India, spoke on ‘The Future of Marketing with Consumer Data’
Divya Karani will be transitioning off the media business to pursue personal interests
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Moviegoers have been noticing instances of brand integration now more than ever. e4m asks brand experts all the whys and the hows
The summit will be followed by Pitch Best CMO Awards 2023 to celebrate the stars of marketing in India
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Bandyopadhyay was elevated to this role in September last year
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Richard Frankel, Global Creative Director, Spotify and Arjun Kolady, Head of Sales, Spotify India, spoke to e4m about the challenges and expansion plans of the...
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Prasar Bharati collected Rs 116.9 crore from the sale of seven slots
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Prior to this, he was the Country Manager and COO of B4U Network
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The VP & Head, Marketing and Communications, S Asia, Mastercard, spoke to e4m about the brand’s support for sports, creating ‘priceless’ experiences, and catering to...
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At Rs 24 crore, Zee Anmol Cinema buys the most expensive movie genre slot ever
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The brand has come on board as RCB’s ‘Proud Banking Partner’ for the 2023 season
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With no subscription fee for the IPL streaming, JioCinema will have to solely depend on advertisers for revenue, caution industry observers
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The account will be managed out of the Mumbai office
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Social media was teeming with moment marketing posts, congratulating the makers of RRR and The Elephant Whisperers
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The plan to launch its own OTT platform, industry sources say, could be one of the reasons for Warner Bros Discovery not renewing its content...
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Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
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The appointment will be effective from June 27, 2023
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Mathur has been with the network since January 2021
Gulati is the former President of the Business Policy and Strategy Division at the Academy of Management
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'Naatu Naatu' clinched a win for 'Original Song', and 'The Elephant Whisperers' bagged the golden statuette for 'Best Documentary Short Film' at the 95th Academy...
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Tejinder Gill, General Manager - The Trade Desk, writes how CTV can address the common problems posed by linear TV in marketing and how free...
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The funds raised will be used to expand the brand’s offline presence, improve product manufacturing, expand research and development
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Singh most recently served as India GM and Global Marketing Head for Moca Technology Limited
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With more of the kids these days coming into the workforce, having high disposable income and a larger say in how things are run, brands...
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The brand has launched a campaign film, featuring some of the women who joined the tyre manufacturer's Women’s Day ride
As CEO-South Asia, Razdan will be driving growth opportunities and creating a new value ecosystem for clients with consumers at the centre
Goel was earlier Director of Marketing at Amazon
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The new dashboard offers a user-friendly interface, enabling businesses to easily access and analyze data on various aspects of sponsorship
Amul's Manthan ad from the mid-90s painted a picture of female emancipation rooted in their financial autonomy
Razdan joins dentsu from KPMG where he is a Senior Partner
IAS India head Saurabh Khattar talks to e4m about emerging marketing trends, ad frauds in digital marketing and available solutions
Dr. Annurag Batra ponders on what would be the name of the merged entity, given that both Sony and Zee have been powerful brand names...
Siddarth Kasturi, Senior Growth Manager, Admattic, was speaking on the topic ‘Performance Branding: A Paradigm Shift’ at the e4m Indian Brand Conclave
The Brand Custodian of Tata Sons spoke at e4m India Brand Conclave about Tata Sons’ philosophy and why people still resonate with the group
At e4m India Brand Conclave 2023, Parameswaran, Executive Director, Quantitative & Co-lead (West), Insights Division, Kantar, spoke on Brand Building in the Face of Adversity'
At the e4m India Brand Conclave 2023, Rishabh Shekhar, Co-founder & Chief Operating Officer, Pepper Content delivered a session on ‘The Power of Human +...
In his keynote address at the e4m India Brand Conclave, Khasgiwala, Group Chief Operations Controller, Reliance Retail speaks about the future of brand building
At the e4m India Brand Conclave, Ram Mehrotra, Vice-President, Decorative Sales and Marketing Kansai Nerolac Paints, outlines the basics for a brand to replicate Nerolac's...
At e4m India Brand Conclave, Burman, Chairman of Dabur India, talked about the company's expansion strategy, future plans and more
Mathur joined the company in 2017 after close to 15 years with HUL
The Internet subscriber base in FY22 stood at 824.8 million, compared to 825.3 million as on 31 March 2021, says TRAI report
Chatbots can give teeth to brands' marketing initiatives but often at the cost of human ingenuity, say experts
High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for...
The theme of this edition of the conference is ‘All about building brands for today & tomorrow’
With a growth of 5%, the sector has been valued at Rs 72,000 crore, states the TRAI’s annual report for FY 2021-22
Broadcasters to resume signals today. Case in Kerala HC will, however, continue
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Users are now likely to be able to choose their apps from Playstore
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As acceptance for convenience food is rising, top brands have focussed their marketing on TV and Digital to expand their reach
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During the earnings call, HT Media Group CFO Gupta also expressed his optimism about profitability in the coming quarters and newsprint prices coming down gradually
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In today's TechTalk, Jason Barnes, CRO, APAC, PubMatic, talks about the opportunities in the CTV space
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Sources in the industry say one of the major cable operators of Kerala signed the subscriber agreement on February 22 while others are still waiting...
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Viacom18 plans massive consumer engagement through chats with commentators, and KBC-like quizzes during live; VR glasses for GenZ & media cables for Bharat launched
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Industry observers wonder if all IPL viewers in India can afford to spend Rs 32 to watch one T20 match, which on average requires at...
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The company seeks to enter the DOOH space and position the company in the ‘minds of people, Chief Managing Director Dr. Yogesh Lakhani told e4m
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Mashruwala, Business Head, Viacom18 LIVE, shared that the music festival has already onboarded multiple partners including Budweiser, Nexa and JBL
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At the Pitch Madison Advertising Report 2023 unveiling, Krishnamurthy, the Chief Strategy & Analytics Officer, Madison Media, spoke about the opportunities of digital and TV...
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Mohan is a long-term deputy of Wojcicki and was always considered a frontrunner for the post
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Conglomerates of any domain need to understand that there is no one way to deal with crisis situations and the best way perhaps is an...
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The notice has been sent to AIDCF members who have decided not to raise channel pricing till a case in this regard is being heard...
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The agency will handle multiple brands of the company
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Mehrotra, VP - Monetisation, Flipkart, took the stage at the unveiling of the Pitch Madison Advertising Report 2023, and shared insights on the growth of...
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At the Pitch Madison Advertising Report 2023 launch, the Head of Network – Ad Sales, Disney Star said that the network will be airing IPL...
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The Chief Executive Officer, Sports, Viacom18 Media, was speaking at the launch of Pitch Madison Advertising Report 2023
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At the unveiling of the Pitch Madison Advertising Report 2023, Ajit Varghese and Anil Jayaraj discussed how brands can decide about choosing between TV and...
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At the unveiling of Pitch Madison Advertising Report 2023, Avinash Pandey, CEO of ABP Network said as long as people are interested in consuming news,...
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The MD of Pidilite Industries graced the unveiling of Pitch Madison Advertising Report 2023 and shared insights about building brands, staying relevant to the times...
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Digital AdEx, which has overtaken TV, is likely to end the year at Rs 43,000 crore
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The company's circulation revenue grew by 18% to Rs 60 crore from Rs 50 crore in Q3FY22
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The company has informed BSE that they have considered Ojha’s candidature and advised the management to file necessary application with the MIB for obtaining prior...
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The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry
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With people shifting to AI-chatbots for their queries, referral traffic from Search towards news websites is declining, say industry players
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Brands took the off-beat path this year with ads focused on wholesome, healthy and unconventional love
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Nicola Mendelsohn to be the new head of global business group
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Beriwal, Global Chief Marketing Officer, VAHDAM India talks about the brand’s global presence, newer blends, marketing strategies and more
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Brands rope in star couples as they bring relatability to campaigns and increase the sense of authenticity, say experts
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Company’s advertising revenue decreased by 15.63% to Rs 1063.8 crore
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During ZEEL’s Q3 FY23 earnings call, Puneet Goenka, MD & CEO Goenka said they remain cautiously optimistic on the near term advertising revenue outlook
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With AI, advertisers can create unique experiences for each customer based on their behaviour, preferences and demographic information, say experts
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Netizens dug out tweets by Bhat from 2013 where he joked about Hindu gods, forcing the company to pull down its latest campaign featuring the...
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The moppet with a brush fomented the transformation of the paint industry in India
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As recession and new RBI norms bring uncertainties for the Buy-Now-Pay-Later industry, experts discuss what could change in terms of marketing and how the sector...
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As part of e4m TechTalk series, Rachna Lokhande, an OOH industry leader and founder of Glocal Bridge, writes about some key developments in the DOOH...
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Industry heads say that the sector's revenue is likely to cross pre-pandemic levels with growth driven by tier 2 and tier 3 markets
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Kohli was earlier Vice President of Brand Strategy
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In her last role, Bhawal was the VP of Marketing at HT Media
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Apurva Sircar, Head of Marketing at Bandhan Bank, talks about their new campaign featuring Sourav Ganguly
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Industry observers say OTT players making inroads into the sports genre is good for business as it offers advertisers with new opportunities and can drive...
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Sponsorships for IPL and BCCI titles as well as Jersey will expire this year
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During the Q3FY23 earnings call, Agarwal, DB Corp’s Non-Executive Director, shared that advertisers across the board are choosing Print for satisfactory returns on ad spends
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The festival slated to be held from June 19 to 23 will focus on inclusivity and sustainability
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Disney+ Hotstar subscriber count falls by 3.8 million over previous quarter
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It leads to consumers spending more time on the platform, thus boosting engagement and ultimately attracting brand collaborations
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Richa will be the strategy lead on Wunderman Thompson India's Unilever brands
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Ramachandran was till recently Managing Director at Accenture
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Pizza Hut India's Neha joins global team, will move to Dallas
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As per reports, the minister informed the Lok Sabha that PIB had tackled over 1,100 cases of fake news
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AI-powered “copilot” to deliver better search and more complete answers, claims Microsoft, a day after Google launched Bard
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Snapchat India ops doubled its revenue in FY22. While globally, it posted almost flat revenue in the December quarter
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Sushant Sreeram to transition to the role of Country Director, India
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Experts believe that Bard will create some unique opportunities for brands to reach their audiences in a manner more natural than before
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Singh, Vice President - Marketing -Domestic & IB at Tata Motors, speaks about the company’s latest campaign and their marketing strategy
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Bard, which is based on Language Model for Dialogue Applications (LaMDA), was test released earlier than expected in direct response to ChatGPT
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The opening match will be between Gujarat Giants and Mumbai Indians-owned franchise
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As controversies and violations of the ASCI code rise in tandem with digital advertising, ASCI CEO and Secretary General Manisha Kapoor calls for brainstorming within...
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Avinash Kaul, Managing Director, AETN18 and CEO - Broadcast for Network18, shares insights about the channel’s top ranking, BARC ratings and much more
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Most of these brands have already started to cut their marketing budgets. According to TAM Media data, the indexed avg volume growth for new-age advertisers...
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Purkayastha joins the agency from Dentsu Creative where he last served as an Executive Vice-President
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The company has sent out a YouTube invite, indicating plans to strengthen Search and Map, possibly by incorporating the AI chatbot
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Das was earlier Vice President at Mindshare
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Foster, the Co-Founder of Reebok, looks back at the footwear brand's long and eventful journey
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Industry heads opine that to get advertisers back on board, Twitter needs to work on its advertising services, bring stability in decision-making and perhaps a...
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Today we begin a new series decoding the trends that are shaping the adtech space. In the first edition of TechTalks, we explore if A&M...
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Kovoor joins Wavemaker after an 8 year long stint with Ogilvy
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Guest Column: Roshni Shroff Strategy Director at DY Works reflects on the concept of brand strategy & how it is interpreted by various strategic partners...
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The Vice President-Marketing, Coca-Cola India and South West Asia for Coke Studio Bharat, talks about the newly launched Coke Studio Bharat
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Industry observers say that creating relevant content helps brands resonate with the target audience but needs to be relatable and interesting
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In an interview with exchange4media, Anil Jayaraj, CEO of Viacom18 Sports, stated they will ensure the IPL telecast gives advertisers an unprecedented reach, bigger than...
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Sundar Pichai, CEO of Alphabet and Google, says the tech giant will unveil AI-based language models soon
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Q3 Revenue Up 3.4% at Rs 3,043 Crore; 5.7% Growth in Constant Currency
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As per the report, digital ad spends are expected to reach 40% share this year
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Prasar Bharati has been allotted Rs 2,808.36 crore
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Seth, Director-Marketing, Dolby India, spoke about the brand's recent campaign, teaming up with like-minded partners, marketing strategies and more
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The incumbent agency handling the account was BBH
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Sports18 to broadcast IPL in 16-17 languages; set to bring in features like ‘Appointment Viewing’ to enhance consumer experience
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Even though the Budget didn’t specifically bring out the matters of concern related to the gaming and esports sector, there were some decisions which are...
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The paper examines the challenges posed by converging technologies and seeks views of the stakeholders on changes required, if any, in legal, administrative, and licensing...
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The order comes into effect on March 1, 2023
Rationalisation of GST structure, relief in import duty on broadcast equipment are some of the other demands
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He replaces Alan Jope who will retire from the company at the end of 2023
Retail industry heads expect Finance Minister Nirmala Sitharaman to go for a reduction in customs duty, support for infra development and incentives for corporate capital...
While the year may have begun on a muted note for advertisers, the industry hopes that the IPL season infuses some momentum into the spends
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Experts believe the amended order is unlikely to be implemented tomorrow because a case against it is pending in the Kerala High Court, which will...
The campaign talks of the importance of positive health behaviour
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The campaign has been curated by Wunderman Thompson Kolkata
How the co-op created a long-lasting legacy with its buck-toothed superstar
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Interested parties are required to pay a fee of Rs 1 lakh
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Most industry players opine that while the rules will make the industry more accountable, there will be an impact on the content creation and storytelling
Digital industry leaders say they expect the government to take steps for accelerating growth in the metaverse domain while promoting digital media and technology
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Industry sources say Disney Star, ZEEL, Culver Max Entertainment and Viacom18 plan to bid for the DD FreeDish slots for their Hindi GECs like Star...
The campaigns this year dialled up creativity and patriotic fervour
At e4m TV First conference, a diverse panel of brand leaders touched upon how associating with IPL on television brings instant reach at scale and...
According to a TAM AdEx report, 2022 saw GEC claiming the highest share, 28.5%, in overall TV ad volumes since 2018
Motion Content Group will be producing 10 feature films this year, says Padmanabhan, President - Investments, Trading, and Partnerships, GroupM - India
Guest Column: Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, shares toplines of emergent trends in the outdoor advertising medium
Well-defined guidelines and relaxations in TDS for micro-influencers are some of the other demands of the industry
WPL has broken the inaugural auction record of Men's IPL in 2008, tweeted Shah
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Gaurav Chanana, Founder & Producer, Lucifer Circus, takes us through the production house's four-year journey, his views on the ad film industry and the campaigns...
BCCI set for Rs 4,000 crore gain after raking in Rs 951 crore from media rights sale
This will be Jain’s second stint with Zee
Balsara, Chairman of Madison World, delivered a keynote address at e4m TV First conference
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The association has requested the government to withdraw the amendment
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As per reports, Microsoft CEO Satya Nadella has termed the partnership with OpenAI a 'shared ambition'
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Today, we look at the chiefs of ad sales and revenue departments of the country’s leading radio platforms who have been skippering the industry through...
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Guest Column: Tejinder Gill, General Manager of The Trade Desk in India, inquires if an OTT model that is fully or partly supported by advertising...
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The Senior Marketing Director of P&G Health spoke to e4m about the FMCG major’s new product, the marketing strategy and more
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Industry experts suggest greater use of social media, content platforms and technology this year
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At e4m Pride of India Brands: The Best of North conference, Co-Founder, Chairperson and COO Upasana Taku shared MobiKwiK’s journey with Mona Jain, Chief Revenue...
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According to a report by TAM AdEx, over 1200 advertisers associated with the movie genre during 2022
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The company’s advertising revenue grew 57.09% to Rs 10495.51 crore
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The Consumer Affairs Ministry released guidelines that demand complete transparency from influencers and celebs endorsing a product on social media
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The much-awaited fest of creativity attracts advertising, marketing and media industry professionals from across the country
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The apex court has asked Google to come up with an explanation on the same by Wednesday
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Arvind RP, Marketing Director, McDonald’s India West and South, speaks to e4m on inflation, the company’s media mix, the new menu and expansion plans
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Industry experts say at Rs 7 crore a match, it is a good deal for Viacom18, and if well marketed, the league has the potential...
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Each match has been valued at Rs 7.09 crore
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Grand EFFIE was won by Leo Burnett India for Whisper India’s campaign, 'Meta presents Special Award for creator marketing' was awarded to Mondelez, Wavemaker, and...
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The actor started his ad journey in 2005 as a little-known model for a hotel brand
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Today, we begin our latest series on the Indian adland's beloved mascots, and who better to open the list than India's favourite monarch?
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A total of 11400 brands advertised on news TV in the year, according to TAM report
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According to Data.ai’s ‘State of Mobile Report’, riding high on cricket, Hotstar attracted the most active and engaging users in India in the past year
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With walled gardens and regulatory changes reducing available third-party data signals and driving new privacy requirements, first-party data will be more valuable than ever for...
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The campaign has been curated by L&K Saatchi & Saatchi
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When MIRC Electronics wanted a piece of the customers' mindshare in the 80s, it decided to take a fiendishly good route to achieve it
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Action taken after consumers call out Big B & Britannia for promoting Milk Bikis as substitute to milk & wheat for children
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The company saw more than a 39% increase in revenue from Rs 7,394 cr to Rs 5,311.5 cr
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On National Youth Day, e4m explores why a career in game streaming and content creation, whether in gaming or just in general entertainment, is not...
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Twitter Blue will be an avenue to identify audience behaviour. While this is key for brands to increase their engagement, it also opens up a...
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Varghese recently stepped down as the Chief Commercial Officer of ShareChat
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As per TAM AdEx - Rewinding Y 2022 for Television Advertising report, over 14200 brands advertised on TV in 2022
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Mohan will reportedly be in office till January 15
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Experts say the industry's perspective towards connected TVs is shifting with several players recognising its potential as a media vehicle
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Criticism, memes and cartoons are being shared to ridicule the airline for its alleged mishandling of two recent incidents
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From Burger King's 'ambush marketing' ad to Zomato's controversial spot, Hrithik has had an eventful year of endorsements
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Saurabh Nath, Head of Brand Marketing, Swiggy, shares the insight behind the brand’s new campaign ‘Plate Date’
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Sodhi put in his papers on Jan 9
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The app is expected to sell inventory, not on impressions but as 10-second slots, the way it is sold on TV
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As the official rate card is being sent to agencies, it is believed that Disney Star is looking at a 10% hike against the 2022...
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Prior to Bharat24, Singh was Managing Editor of ZEE Hindustan
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The Vice President & Head of Marketing at Pepperfry takes us through the new-age furniture brand’s marketing strategies, product innovations, market share, and much more
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Last year, it signed an agreement with YuppTV to expand the global reach of Doordarshan's DD India channel
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Web3 can build solutions that prioritise user privacy & security while improving the overall user experience, say industry players
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Why do some founder-CEOs have a penchant for appearing in their own ad campaigns?
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The actor has had an eventful brand journey with a fair share of controversies
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The campaign has been conceptualised and created by CreativelandAsia
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The 360-degree campaign is named ‘Kholiye Khushiyon Ki Tijori!’
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The ad showcases the couple enjoying a playful conversation
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Pedersen lost his battle to cancer on January 4
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As the billboard jugalbandi between Blinkit and Zomato got viral on internet, many brands came up with similar creatives to milk the ‘dhood-kheer’ line
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In today’s Epilogue 2022 series, Sharma, the MD of Ruder Finn India, says that the youth of today make up in leadership what they lack...
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She will report to Rob Gilby, CEO of APAC
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Goswami was earlier the Marketing Head at Gaana
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Bids to construct the film city spread over 1,000 acres will be closed on Jan 7
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The latest TV spot for the eyewear brand has been conceptualised by Tanmay Bhat and co.
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Rai, the Chairman, MD and Editor-in-Chief of Bharat Express, tells us about the inception of the soon-to-be-launched news channel, its business strategy and more
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Amid massive loss in market value, layoffs and high-level exits, Meta now has to deal with a €390m penalty imposed by a UK court for...
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Media and marketing experts tell us how brands can best crack the algorithm for voice searches in India, as well as optimize video searches
In the newly created role, Deshpande will be looking after brand communication, retail business and CSR
Pant was earlier President - East Asia & Japan Zone
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He takes over from Nikhil Sahni who will be assuming a new regional role
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Netflix has joined the collaboration with an OOH campaign
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Besides being one of the most sought-after actresses, Padukone has been the top choice for brand endorsements as well
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The CMO of RSH Global talks about the company's most well-known brand JOY, how it supports women’s rights and why it prefers traditional marketing over...
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MIB’s Broadcasting Infrastructure and Network Development scheme also includes development of high-quality content and upgradation of capacity of the DTH platform
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The Kerala High Court is likely to hear the petition this week
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Industry leaders predict the print sector will see a growth spurt in 2023 as advertisers return to the medium; stabilising of newsprint prices to help...
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Standing out in a cluttered world of online advertising is a major challenge for brands in 2023
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Prior to this, Katyal was Business Head at Twitter India
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The total number of registered MSOs now stands at 1,748
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The additional price is to match the money paid to buy out stake of founders
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Mamaearth’s parent company, which seeks to raise funds through IPO, faces public scrutiny as its marketing splurge came to fore
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Stakeholders welcome the Centre’s proposals, say this will help in establishing a sustainable industry while promoting responsible gaming
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From AI, ML AR and VR to metaverse, there’s a bunch of tools that are becoming hot topics for the new year, say experts
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The marathon will be flagged off from CSMT on January 15
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The online gaming companies will have to comply to IT rules and go for mandatory verification
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DNF to give impetus for online news platform
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The platform spent Rs 1,848.70 crore compared to Rs 570 crore in FY21
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Patidar was one of the first few employees of Zomato
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Singh was previously Country Manager at Josh
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Industry leaders say 2023 will be the year for the outdoor medium - along with the expansion of OOH media as a whole digital OOH...
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With online gaming sector expected to reach Rs 153 billion by 2024 to become the fourth largest segment of the Indian M&E sector, advertising possibilities...
Gopala Krishnan CS has been promoted to Chief Manufacturing Officer
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Hola was previously with Oyo as SVP Global Brands
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The three-film campaign by Thought Blurb Communications extends the brand's 'G Maane Genius' philosophy
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He passed away in Mumbai on Sunday
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This was Simha’s second stint with the company
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Social commerce market is estimated at $2 billion and is expected to grow at a CAGR of 50-60% in the next 5 years, say insiders
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Abhinav Iyer, Senior General Manager, Marketing & Strategy at The Muthoot Group breaks down Muthoot Finance's new campaign, out just in time for 2023
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We are looking at an explosion of possibilities with 5G supporting AR, VR and a host of virtual integrations, say industry observers
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Slapped with hefty penalties by CCI, Google braces up for a tough time ahead in India in 2023 despite record growth
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Nilesh Malani, President & CMO, Polycab India Ltd, talks about the brand completing 25 years in business, shares insights around adopting a fresh marketing approach,...
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The global football icon who embodied qualities like strength, skill and superiority was a favourite among brands
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Prashant Agarwal, Marketing Head, Health Supplements, Dabur India Ltd. talks about the relevance of Dabur Chyawanprash’s latest campaign, and how the flagship brand fared during...
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We look back at campaigns that were appreciated on various fronts this year
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From more growth for TV advertising to further push to digital transformation, here’s what experts predict for the next year
Chakravarti, Creative Head, West, joined DDB Mudra in May 2021 from Taproot Dentsu
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Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year
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Indian government's move to recognise esports will also enable brands and advertisers to enter the system with more ease, say industry experts
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Media reports say that he is set to leave the company in January 2023
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A recap of the significant people movements in the creative and marketing sphere
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It was an eventful year with industrialists acquiring big media properties and pandemic-led woes bringing rivals together
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Khan is among the most valued celebs in India and has added scores of brands to his endorsement kitty in the recent years
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Sonali Malaviya named Chief Strategy & Transformation Officer
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As the year comes to an end, we look back at some of the key people movements in the tech universe
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Industry players say they are now looking at bringing down content costs and providing immersive content for adapting to changing consumer behaviour
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The actor features in the final episode of Asian Paints Where The Heart Is Season 6
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The parliamentary standing committee on finance presented a 70-page report highlighting how tech giants have certain advantages that tilt the market in their favour
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Elon Musk has tweeted that the new feature will let users see how many times a tweet has been viewed
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The cricketing body has reportedly asked both sponsors to stay on board till March 31, 2023
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Here's our pick for the most creative spots between December 1st and 15th
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While 2022 saw purpose-driven advertising taking the lead, the upcoming year will be the one for integration and immersive experiences, say experts
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The players’ auction for IPL 2023 is slated to be held in Kochi today
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YouTube's dominant market position and enormous mind share have given it a dominant place in the creators' universe, share industry heads
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Hansa lists the top four trends that ruled in 2022
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A big part of the Santa Claus lore we have today is thanks to Coca-Cola and an artist named Haddon Sundblom
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Chandrika Jain, Director- Marketing, Lenovo India, shares interesting insights into Lenovo's 'human-centred innovation' campaign
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Radio industry heads say 2023 will see the sector going in for further diversification, expansion of digital radio and building of more indigenous properties
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Guest Column: Jai Lala, Chief Executive Officer of Zenith India, lists the key trends that will dominate India's dynamic digital landscape in the year to...
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While Star Sports is reportedly seeking Rs 35-40 lakh for a co-presenting sponsor slot, JioCinema is said to have priced its inventory at Rs 20...
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Kaif has strengthened her partnership with Pepsico after being named the brand ambassador of its packaged water brand
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The banter was staged by the brand to create intrigue and to engage Sharma's active fanbase on social media
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Jayen Mehta, the CEO of Amul India and Nitin Karkare, Vice Chairperson at FCB Ulka let us in on the dairy co-op's brand strategy for...
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Sivan, Head of Marketing, Cargill’s Oil Business in India, talks about the new campaign for Gemini Oil, the brand’s journey since its inception and more
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The value of the IPL ecosystem has grown 75% in dollar terms since 2020, said a news daily on the basis of a report by...
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The growth was compared to the same period last year, TAM data reveals; over 400 brands advertised in durables in the same period
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Suresh Narayanan, the Chairman and Managing Director of Nestlé India, spoke to e4m on the sidelines of the 6th CII Marketing Leadership Summit 2022 in...
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Industry experts are unanimous that Google’s new tool will present enormous opportunities for advertisers
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Prior to this, Joshi was with Wunderman Thompson as Vice President and Senior Creative Director
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With VCPL claiming 5,330,792 equity shares, Adani Group's total shareholding has now increased to 37.45%
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Ankit Anand, India Strategy Lead, Bobble AI, spoke on ‘Building a future-proof digital strategy’ at the e4m-Xaxis Programmatic Summit 2022
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With top broadcasters revising pricing and publishing their RIOs, the cable industry now fears that the changes will entail loss of subscribers to OTT and...
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The broadcaster deferred the launch of these channels in December last year
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In a letter to BARC CEO Nakul Chopra, Avinash Pandey, President of NBDA, contended that the ratings agency's four-week rolling data methodology has been ineffective
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Industry observers note that large advertisers have started investing in other platforms, and tech biggies like Google and Meta are feeling the pinch
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Industry leaders took part in a panel discussion at the e4m-Xaxis Programmatic Summit on optimising and integrating digital media strategy keeping programmatic on high priority
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Devanathan - Senior Director, Social Commerce, Myntra shares insights on the idea behind Creator Fest, content-led marketing and more
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The ad is a part of the brand's #ShuddhAurSaccha campaign
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The campaign has been conceived by Wondrlab
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A news report says that ZEE, Culver Max Entertainment and Sun TV Network have increased their a la carte and bouquet rates, and have filed...
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Singh, Vice President-Marketing, Tata Motors, delivered the keynote at the e4m-Xaxis Programmatic Summit 2022
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The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users...
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Speaking at the e4m-Xaxis Programmatic Summit, Yadav, General Manager, Xaxis, shed light on discovery commerce as a concept and why advertisers need to focus on...
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Mohan, CEO, UpGrad, addressed the topic ‘Making Programmatic ads work for edtech platforms’ at the e4m-Xaxis Programmatic Summit held on December 16
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It’s been a harsh year for the tech space, with the economy taking a downturn post-war & the pandemic. Experts say the layoffs were part...
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The partnership with Kiara aims to create awareness around how self-care is a way to shower yourself with love - something we could all do...
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The refreshed mobile app takes a content-first approach through bite-sized information, aided by visuals, enabling users to make data-backed investment decisions
The process is to be tentatively held on December 19, 2022
Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech - GroupM India Emerging Tech Lead - WPP India, writes on what makes voice tech...
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As per figures shared by the I&B minister in the Rajya Sabha, the government has spent Rs 154.07 cr on advertising in the current FY;...
Experts discuss their intrigue, optimism and concerns about the elusive metaverse and what the coming years may bring for the field
All big players, including Viacom18, Disney Star, Sony and Zee, Amazon Prime Video and Jio Cinema, will try their luck, say experts
8 artists will come together in this musical venture - Guru Randhawa, Armaan Malik, Arjun Kanungo, Shalmali Kholgade & OAFF, that will air on MTV...
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In 1988, the tea brand teamed up with tabla maestro Zakir Hussain when it wanted to reach out to the aspirational middle class
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The sponsorship deal may last only till March 2023
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Bhalla, Group Chief Commercial Officer, of HT Media Ltd, opens up about his eventful tenure at the company and his plans to move on after...
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In November, DD Free Dish had said that the channels will be available on the platform from December
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Rohit Jawa and Priya Nair are the frontrunners for the post, claims a media report
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The TAM AdEx report reveals that film stars featured in 80% of advertisements in the July-Sept '22 period
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e4m spoke to some of the top marketers in the country, asking how they would remember this year
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Raman was previously with Snap Inc where he was the Vertical Lead
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With Truecaller Business Solutions, BluSmart has increased its calling efficiency to 82%, making communication more seamless
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While in 2021-22, the spends stood at Rs 179.04 crore for print and Rs 101.24 crore for TV, this year till December it is Rs...
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Industry watchers dissect the controversial mock ad by Vim
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As Twitter tries to steady itself in the aftermath of Musk's buyout, experts weigh in on whether its Indian alternative Koo has the potential to...
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The samples have to be submitted by the end of this week, officials from leading news channels have told e4m
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Experts say while an overall lull post Diwali is expected, for news channels, factors such as decline in viewership and channels pulling out of BARC...
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The campaign celebrates the grandeur and glamour of Indian weddings
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In his role he will be responsible for managing all digital properties from growth perspective for IDPL business
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Here's our roundup of the most memorable campaigns between November 16 and 30
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Cleartrip’s brand head speaks to e4m about the new Clear Advantage offer, their marketing plan for the next year, and more
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With the promise of a captive audience and high views, it's little wonder why brands are turning towards gamers and streamers for quality engagement, say...
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Globalization, digital awakening and blurring cultural boundaries have led brands to offer lucrative shopping deals for festivities like Black Friday, Halloween & Thanksgiving, note industry...
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As Mindshare celebrates its 25th anniversary, APAC CEO Helen McRae and South Asia CEO Amin Lakhani share the agency’s journey as well as the plans...
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Subscribers can also avail themselves of 1080p video uploads, reader mode and blue checkmark features
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Industry players say there is great potential in utilising smart keyboards for marketing provided it stays non-intrusive and doesn’t invade privacy
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The meter count currently stands at 50,000
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The MIB last month issued an order making it compulsory
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Leading D2C brands didn’t advertise on TV for months barring the IPL season
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Dr Annurag Batra, Founder, exchange4media Group and Editor-in-Chief of BW Businessworld, has invested an undisclosed amount in the media start-up’s first round of funding
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As per reports, Twitter representative is likely to rope in content moderators
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OPPO’s CMO Damyant Singh speaks to e4m on the recent collaboration with the popular show House of the Dragon and how reading consumer behaviour helps...
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He joins from Coupang where he was the Head of International Marketing
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Fiber internet connectivity, which empowers connected TV, is currently severely limited in India, standing at 12-14 million homes
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Sharma was associated with the network for over 17 years
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His previous role at Wavemaker was National Director, Partnerships (Content, Tech, Gaming and Sports)
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At the ‘Addressable TV and Beyond’ summit hosted by GroupM's Finecast on Wednesday, it was shared that India's TV penetration stands at nearly 70 per...
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The search giant was questioned by MIB over online betting ads that were still allegedly running on YouTube and Google despite a government advisory issued...
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Purpose-driven communication, customer-centric approach, and more use of social commerce are some of the trends that will rule 2023, say experts
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A letter has been sent to the search giant by the MIB in this regard, according to media reports
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The IBDF has written to the government asking it to either delete the stipulation or provide subsidies and tax incentives to broadcasters airing content of...
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As per the ministry’s report, the expenditure for the fiscal stands at Rs 3728.99 crore
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Digital advertising’s market share in 2022 touched 48.8%, while TV rests at 36%, according to recently released GroupM This Year Next Year 2022 report
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Sanmesh Sapkal and Hima Bulusu have been promoted as Associate Directors, Key Accounts (M&E) and Kruthika Ravindran as Associate Director, Key Accounts (Non-media)
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Dudeja will report to Vice Chairman and CEO Joemon Thaliath
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Thoreau, CMO - The Body Shop, shares thoughts on the brand's business vision and why its activism isn't skin deep
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According to the This Year Next Year 2022 Global End of Year Forecast, the ad revenue growth in 2022 will be 15.8 per cent
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He will report to CEO Ketan Desai
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The Editorial Director & Editor-in-Chief of Times Now during a roundtable spoke about the channel’s performance, channels pulling out of BARC and much more
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The Managing Director-Asia of Magnite spoke to e4m about rising consumption of AVOD, the potential of connected TV and more
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As per BSE data, the open offer garnered a subscription of 53,27,989 equity shares
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Digital sports viewership has been increasing significantly year over year, even though TV still has a larger audience than all other media
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Industry experts tell us why the partnership between brands and UPI platforms is a win-win for both
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Ahmed has been associated with HDFC Bank for close to eight years.
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Shoma Narayanan, Managing Director - Group Strategic Marketing and Communications, DBS Bank India tells us all about the new campaign, brand ethos and the challenges...
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Paul has stepped down from her role as Vice President at the news network, according to sources
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The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key trends in the digital landscape...
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Experts say GEC and sports genres have taken a bigger hit than others since new-age advertisers were heavy buyers of reality shows and sports
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The launch will be preceded by the second edition of the e4m Influencer Conference 2022
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At e4m Screenage Conference 2022, Damyant Singh Khanoria, Chief Marketing Officer, OPPO India, shared interesting insights as part of an address on ‘Meet The Screenagers’
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Among other things, the draft proposes that firms use consumer data only for the original intended purpose
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To be held on November 29, 2022, from 10am onwards at The Radisson Blu Plaza, Delhi
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At e4m Screenage Conference 2022, Girish Kalyanaraman, Vice President and Brand Operations Leader, Indian subcontinent, Procter & Gamble, spoke on ‘Making Mobile Technologies Work for...
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While NCCS A recorded a growth of 20 million viewers on TV, NCCS AB has grown by 94 million viewers over the last 3 years...
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Beanly has been founded by Rahul Jain and Samayesh Khanna
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Bolloré, Chairman-Vivendi and Chairman & CEO-Havas Group, shares his optimism for Havas India and how the company's integrated approach gives it an edge over competitors
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The regulator has said the inclusion of popular channels in bouquets would give consumers a fair balance of choice of channels
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Roy comes from TCM Sports
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Season 7 of Koffee with Karan, a Disney+ Hotstar exclusive, has delivered 100% success for brands, outperforming industry benchmarks, upping the ante of key brand...
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At the e4m Screenage Conference 2022, Buxton, MD (Asia) Magnite, discussed key insights from the company's recent study on streaming in India
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At e4m Screenage Conference 2022, the Managing Director of Blue Star said companies should be marketing-oriented rather than sales-focused
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Dolly Jha, MD, Nielsen Media-India, and Prithvi Raj, Director - Strategic Media Client Leader, Nielsen India, spoke at the e4m Screenage Conference 2022 on the...
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Madison Media, Interactive Avenues, InMobi, PHD Media, OMD among other key winners
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The two sides have been at loggerheads ever since the regulator came out with the first amendments to the NTO in January 2020
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Kaushik succeeds Amit Jain who has decided to retire this year-end
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To be held on 29th November, 2022, from 10am onwards at Radisson Blu Plaza, Delhi
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Content volume has risen due to increase in the number of TV channels, but revenue of production houses has not increased as much because the...
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Experts see a chaotic time ahead for the crypto industry as uncertainties take over the market
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Khambatta passed away on Saturday, 19th November
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According to the company statement, Iger will be 'more uniquely suited' to lead the company during its crisis period, following falling stocks and lacklustre earnings...
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The campaign has been curated by Creativeland Asia
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The brand has unveiled a TVC - Din Khatam, Fantasy Shuru – for the same
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The campaign is titled ‘shaadi ka khayal’
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To be held on November 29, 2022 from 10 am at the Radisson Blu Plaza, Delhi
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Industry experts believe that impressions and influencer marketing could help with personalized advertising once third-party cookies are phased out
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Andrew Ellenthal, Global EVP - Sales and Client Servicing, MediaMath, spoke to e4m during his recent India visit about the evolution of digital advertising, ad...
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Wavemaker Global CEO Toby Jenner speaks to exchange4media Editor Naziya Alvi Rahman about the agency's five-year journey in India, and more
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Prior to this, Biyani was Senior VP & CFO of Times OOH
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Gupta, Group CFO, HT Media, said the company's operating revenue rose 10% to Rs 344 cr
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Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
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The government will soon work towards actioning the recommendations that come out of the report, the MIB Secretary said at the CII summit
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Pithawalla, Sr Vice President and Head of Brand and Strategic Insights, Godrej & Boyce, talks about the company's association with the country's growth, its marketing...
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Industry players contend that the two sectors are independent of each other, and it's key for marketers to distinguish between esports and casual gaming as...
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Jain set up Sportskeeda in 2009
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Devanathan will take charge on January 1
Kumar will be primarily responsible for analyzing consumer behaviour and using all channels of communications and marketing to reinforce the brand message in a sustained...
On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years
The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing
The agency retains the media duties of the auto major for 5 more years following a multi-agency pitch
Brands are going to pause and play the wait-and-watch game going forward, say industry experts
Aggarwal is believed to take up a similar role at the South Korean company
Sankalp Mehrotra, VP - Monetization, Flipkart, spoke to e4m about the growth of Flipkart Ads, what’s driving AdEx on e-commerce platforms in the country and...
At WPP Commerce 2022, Kedar Lele, ED Customer Development, HUL & Head of CD- South Asia, explained how brands can successfully connect consumers, customers, and...
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Prior to this, Joshi spent more than three years as the Executive Director of Wonder Cement
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Guest Column: Rajiv Dubey, Head of Media, Dabur India, breaks down how some errant channels have been exploiting the landing page for views and why...
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The data obtained from TAM suggests that advertising volumes of TV and digital witnessed a nominal increase during Aug-Oct; print and radio fared better
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On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood
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At a time when the ed-tech sector is rocked by crisis, adopting timely marketing and a hybrid model could be the way forward, say experts
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Kapoor departs after being with the company for six years
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It may be a while before brands find a perfect substitute for Twitter, say industry watchers, who suggest placing their bets on the next best...
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Industry watchers say OTT aggregation allows pay-TV players to access a large market, unify the services and increase affordability
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Google and Meta India's combined ad revenue alone has crossed Rs 41,000 crore in FY22, which is higher compared to the total revenue projections of...
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The key communication of the campaign is #MyMakeupMyWay in which the brand film talks about breaking stereotypes
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The campaign #Kyunki Khana Sirf Khana Nahi Hota has been conceptualized by Dentsu Creative
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The ad is a part of the brand's new campaign #BahaanoKeSideEffects
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Industry insiders had hoped that the pilot project of including esports in this year’s games would fuel the Indian gaming industry
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Print ad revenue increased 10% to Rs 254 crore from Rs 232 crore
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Industry watchers expect the growth to continue thanks to digital's superior audience with intent, brands' e-comm adoption and platforms' excellent conversion rates
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Advertisers feel BARC must provide landing page details separately so that they have a fair idea of a channel’s viewership and organic growth
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He has worked for Informist Media, Cogencis Information Services and The Economic Times in the past
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From Cadbury to Coca-Cola, many big brands are investing in Insta Reels
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Executive President Nandan Srinath will also be moving out
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Arghya Chakravarty, who recently joined Shemaroo Entertainment as COO, talks about their game plan to become a consumer-facing company, and more
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Industry experts explain how Decisioning can streamline the entire process of media buying, empowering advertisers with flexibility, transparency and control
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Industry experts say the new boss of the social media giant has expressed his commitment to make the platform less polarised and safer, which would...
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The campaign highlights the brand’s approach towards language proficiency test
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While most Twitter users appreciated the post, some were disappointed that the brand didn't think of 'Muska', a much more befitting pun for the brand
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At the Q2FY23 earnings conference call, Agarwal, Non-Executive Director, DB Corp, shared that the impact of correction should be visible from the Q4 of FY23
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Previously, Khetan was with Reckitt where he last served as VP (marketing)
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Undivided attention, longer watch time and lower costs are some of the factors pushing brands towards OTT content, say experts
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Kazi, President - Data, Performance & Digital Products at GroupM, lets us in on the inner workings of Finecast and how it will bolster the...
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Many factors are to be blamed for drop in digital ad revenue of big companies like Google, Facebook, Snap and Microsoft, say experts
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Dhawan will spearhead the network’s broadcast ad revenue operations and drive monetization strategy for new and entertainment channels apart from branded content
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MeitY has reportedly pushed for a three-member grievance appellate committee
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The ed-tech platform's advertising promotional expense grew to Rs 519.64 crore from Rs 393.39 crore in FY21, according to Tofler
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Salam, Founder/Managing Director at PlainSpeak, speaks to e4m about evolving with the digital world and what the future of marketing could look like
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Apart from CEO Agarwal, Twitter CFO Ned Segal and Head of Legal Policy Vijaya Gadde have also exited after the $44 billion Twitter deal was...
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As per TAM AdEx data, while ad volume for English newspapers climbed 17% in 2022 compared to 2021, it grew 4% for Hindi publications
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The MIB requested the audit after it suspected discrepancies in the revenue calculations of DTH providers
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Industry watchers let us in on the creative trends that worked for brands this Diwali
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Experts look at the growing OTT industry and how advertising, as well as subscription models, will benefit the market
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Overall, the company recorded a growth of 10.3%
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The Indian arm of the social media giant had recently recorded a staggering 74% growth in gross ad revenue
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As per the remedial proposal offered by ZEEL, the company will sell Hindi GEC Big Magic and Hindi movie channels Zee Classic and Zee Action
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The king of moment marketing, the dairy co-op has created a befitting topical ad for the occasion of Sunak becoming the PM of the UK
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Wadhwa, Head of Sales, Bikano, Bikanervala Foods Pvt. Ltd., on how the brand stands out in a crowded, colourful market
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Current APAC CEO Christophe Cambournac moves to global role
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The global creative network has also appointed Iván Czwan Altobelli as Global Chief People Officer; Julie Scelzo as Global Clients Chief Creative Officer and Jon...
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This is the second such penalty imposed on the internet giant in a week
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We pick out the campaigns that have stood out among the clutter of festive ads
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The cost-effective audio and podcast ads can help brands expand their young consumer base amid economic constraints, experts say
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The four-film campaign has been created in association with Mumbai-based creative agency tiqui-taka
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Despite all odds, Indian gaming firms plan to scale up as the market is poised to grow to $7 billion, holding potential for overall economic...
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Manish Agarwal has stepped down as CEO to pursue an entrepreneurial journey
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Gupta, CEO and VP of Titan (fragrances and accessories), lets us in on the growth targets, media mix and vision for the newly launched IRTH...
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Singh was earlier Executive Vice President, Media, at Isobar India
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The regulator said Google’s business was found to be driven by the ultimate intent of increasing users on its platforms so that they interact with...
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Industry leaders say they are confident of making record sales; go all out with promotions and offers
Google claims the process ensures that no user-level data is ever shared between parties and the aggregated data is only readable and meaningful in the...
The ‘Festival of Change’ is a pan India campaign
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The account was won after a multi-agency pitch
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Khatija Lokhandwala, Zivame’s marketing head, speaks to e4m about the brand's recent festive sale, marketing strategies and more
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Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs
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Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m...
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Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with Prabhu Deva, expansion strategies &...
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The streaming giant’s total subscriber count now stands at 223.1 million
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The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online vs offline sales and more
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In its quarterly earnings release, the company said the economic sentiment remained weak during the quarter due to high inflation posing a challenge for companies,...
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Kumar, Country Head - Indian subcontinent & Indonesia, Booking.com, spoke to e4m about the ICC T20 World Cup campaign, India being a priority market, the...
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Aparna Purohit, Anupriya Acharya, Prabha Narasimhan, Divya Karani among the other toppers in the list this year
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Bulchandani, Global CEO of Ogilvy, speaks to e4m Editor Naziya Alvi Rahman
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He will be succeeding Anil Viswanathan, who has been elevated as Managing Director, Vietnam, Southeast Asia, Mondel?z International
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The company has recently forayed into the handbag category and has launched a 30-second ad by Wieden+Kennedy
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He will be replacing Hemant Rupani who was recently appointed as President for the company's South East Asia (SEA) Business Unit
The company has recorded its gross ad revenue at Rs 16,189 crore for FY22 and seen its net profit zoom by 132% to Rs 297...
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Industry experts believe digital radio platforms will offer tremendous opportunities for all stakeholders, from listeners to channels to independent audio creators to, of course, advertisers
Chandrasekharan will oversee development of feature films and web series in southern languages
As per industry watchers, the combined network will have a strong presence across genres but the merger is unlikely to have major ramifications on the...
He will be operating out of the Mumbai office
Digital exclusive audience limited to 12 million only, providing barely 1% incremental over the TV universe
Gill, India CEO of The Trade Desk, shares how the company is working to bring more clarity and domain knowledge for brands, and agencies newly...
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Fiction on all 7 days: Why Star Plus & Zee TV stand to gain from revised programming
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The phenomenon of ‘ghosting’ is not new in the sector, but its extent and scale have gone up over the past couple of years, say...
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A look at Mr Bachchan's ad journey and his unflappable brand appeal on his 80th birthday
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Sharma has been leading Twitter Next in India since 2017
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Patnaik was earlier with Cargill as Managing Director, leading pan India sales and distribution
The news comes close on the heels of co-founder Rohit Raj's resignation
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Nag's last stint was with BMW India
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Boke was head of Customer & Shopper Marketing -- Food and Beverages
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Viewers will also have access to other curated content around the tournament
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On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
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He will oversee business strategy and revenue growth for India across all Meta platforms
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The Viacom18 CEO - Sports spoke to exchange4media about the network's plans for FIFA WC and its acquisition strategy during the IPL and ICC media...
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In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will...
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Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage startups may not be able...
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The campaign is titled ‘Never Stop: Innovating for a healthier world’
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We bring you an interview series with marketing leaders as they discuss their fondest memories of watching Cricket World Cups on TV as well as...
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With consumers showing an increasing need to be cautious about their health, startups have taken to social media and digital platforms, and are creating quite...
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Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season
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While inflation continues to bother consumers and brands both, marketers are trying their best to boost their festive sales, say experts
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The account will be serviced by Mirum’s Mumbai office
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Launches campaign with the actor in double role
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Nitin would be based out of Mumbai and report to Oindrila Roy, Managing Director, Publicis Worldwide India
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The film series has been conceptualised by FoxyMoron
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The digital campaign addresses the challenges faced by students while studying
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Ashish Anand, currently General Manager, Zonal Head (North & East) has been appointed as Director Dealer Network Development, Customer Quality and Training
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The Chief Marketing Officer of ICICI Prudential Life Insurance speaks on the changes in the insurance industry post-pandemic, tech making inroads into marketing, the power...
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Following a few tumultuous years of lacklustre sales, leading car makers like Maruti Suzuki, Tata Motors and Toyota have witnessed a bumper sale over the...
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TV is still one of the highest reached media and has been an integral part of brands' growth journey, contend industry heads
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Odd was most recently associated with the WPP network
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Krishnan replaces Ravpreet Ganesh who is now moving on from the Groupe
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The account will be serviced from the agency’s Mumbai office
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Industry players say it is time to embrace metaverse and other tech tools as one can communicate with the audience in a way that is...
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The campaign showcases real-life inspiring stories of five influencers
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Cothas and Levista have built a legacy of coffee marketing in the southern region of India
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Industry experts say the print AdEx may experience a growth of 15–17% this festive quarter as compared to 2021
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While a lot has been spoken about the legal and ethical sides of the issue, exchange4media looks further, into the financial aspects of landing page
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The service is called Discovery Commerce
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With this deal, Pepperfry will foray into commercial fit-out projects in retail, banking and HORECA (hotel, restaurant and cafe) segments
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With a power-packed cricket line-up on television coinciding with the festive season, TV advertisers have a great opportunity to dominate SOV in their categories during...
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The tournament is slated to start on Oct 11, but there is no clarity about the Indian team sponsors or on-air advertisers
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With the festive period around the corner and fresh content releasing directly on OTT AVOD platforms, category players expect a higher growth rate in the...
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Sivanandan joins after a 14-year stint at Google and will take up his new role in October
The #RukMat campaign revolves around motivational theme to encourage the audience to push their boundaries
Esports players hope the victory will bring more opportunities for the next-generation sport and support for nurturing talent
Sethi, Founder & CEO of Rage Coffee, shares insights on recent rebranding, association with cricketer Virat Kohli, marketing strategy, and more
Advertising experts say human intervention is necessary even in tech-driven campaigns for spotting red flags; celebrities may now get wary of deep fake ads
The sector is upbeat as there are high-impact properties lined up in second half, but is also considering the concerns circling around inflation and slow...
Indian AdTech companies have secured over $450 million funds from venture capitalist firms over the last two years
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At the Q1FY23 earnings conference call, Agarwal, Non-Executive Director, DB Corp, shared that they are hopeful that the print sector should be reaching a satisfactory...
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The ad, created by TBWA/India, has drawn criticism for its very idea and has also been called a copy of a three-year-old short film
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Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from production houses, corruption appears to...
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Most big companies like HUL, Godrej Consumer, Britannia, Colgate-Palmolive and Dabur have asserted that they will continue to spend on marketing to ensure higher brand...
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The #KhudKiSunLe campaign spreads across multiple platforms including TV, Print, Digital, and OOH
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During the Q1 earnings call, Gupta shared that print business ad revenue stood at Rs 240 crore
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Are kickbacks given to creative agencies from the pool of money assigned to production houses for creating a brand film?
The mandate will be handled by the agency’s Bengaluru office
From being a cotton thread with little shiny beads to being bluetooth-enabled and diamond-studded, the rakhi thread has come a long way
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The double-digit revenue jump was driven by an increase in ad and movie business revenues
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The average monthly revenue per paid subscriber increased from $0.78 to $1.20 due to higher per-subscriber advertising revenue, the company said
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The creative concepts and screenplays for the campaign have been written by DDB Mudra
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The company said revenue growth was driven mainly by 170.5% growth in radio and 107.8% in solutions as compared to Q1FY22
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We bring you an interview series with marketing leaders across the spectrum as they discuss their fondest memories of watching Cricket World Cups on TV...
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The season ahead could be a spectacle for fans as well as advertisers on TV looking to leverage this high-impact media vehicle
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Net profit was up 6.13% to Rs 35.05 crore
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The campaign is part of the Ministry of Culture’s ‘Azadi Ka Amritmahotsav’ for the 75th Independence Day and has been welcomed by netizens as well
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Pandey, Ogilvy’s Chairman-Global Creative and Executive Chairman-India, completes 40 years at the agency. exchange4media spoke to him to understand his creative journey, and many other...
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The #PyaarkameethaBandhan campaign is planned as a mix of online and offline activities
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The TVC features brand ambassador and investor Shraddha Kapoor
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Ad revenue from Print has increased 82%
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Gupta, who has been with SPN since 2002, was in an advisory role since July last year
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The gaming application was removed from Google Play Store and Apple App Store on July 28
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Industry players positive that the sector will touch pre-Covid levels; freedom to be outdoors and emergence of new categories like online gaming and D2C brands...
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Publishers’ revenue too may take a hit, say industry experts
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The agency will look after Tata Power’s all business clusters, including generation, transmission & distribution
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Giri joins Salesforce India after an 8.5-year stint with cloud computing company VMware
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As per an Amazon-Kantar study, 73% of online researchers rely on Amazon for product research
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Roy Price, Founder of entertainment studio International Art Machine, says there are major opportunities to invent on behalf of customers - both Indian and global...
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Experts say locked phone screens offer endless possibilities for brands, but caution that the space should be used mindfully to attract customers and ensure they...
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The Glitch will be responsible for re-imagining OLX Autos online presence
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With Keventers on a Thursday, the dessert brand aims to shine the spotlight on India’s budding talent
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#SearchNahiResearchKiSuno is a multi-lingual campaign
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Anurag Thakur also noted that the volume of share of imports in percentage terms from Russia exhibited marginal increase in 2020-21 and 2021-22
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Guest Column: Yash Kulshresth, Chief Creative Officer, ^atom network, shares a few journey starters for Web 3.0
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The Chief Data & Technology Officer at IPG Mediabrands spoke to e4m about the recent Acxiom acquisition, data privacy issues and the focus on India
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Industry experts believe that despite some negative chatter about the nude photoshoot, the actor who has over 30 brands in his kitty will continue to...
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The account was won following a multi-agency pitch and will be managed by the agency’s Mumbai office
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The agency will be responsible for driving growth objectives and business opportunities in the international markets for Vadilal Ice Creams
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Rajiv Khandekar has been elevated as EVP – News & Production, ABP News & ABP Majha
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Rao was with GroupM for more than three years
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With the English Premier League all set to kick off on Aug 6, e4m analyses a report on the league’s audience profile in India &...
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The Co-founder & CEO of Gupshup, spoke to e4m on how the Silicon Valley-based Unicorn was helping businesses engage with consumers, the emergence of B2C...
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With this mandate, PepsiCo India has consolidated its media, creative and digital business with Publicis Groupe
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Timing isn't right for cookie phase-out due to the slowdown in ad spending globally given the microeconomic conditions. Also, Meta has reported declining revenues for...
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This, the tech giant said, is a growth of 2.7X in six months
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Roposo VP Abhinav Jain tells e4m that based on global trends live commerce is expected to make up 10-15% of the country’s e-commerce GMV in...
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The total active subscriber base of the pay DTH sector fell to 66.92 million in the JFM quarter compared to 68.52 million in the OND...
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Industry players say the Commonwealth Esports Championships is a great opportunity for marketers and advertisers due to the scale and reach of the event
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The search giant said there is a need for more time to evaluate and test the new Privacy Sandbox technologies that is supposed to replace...
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The company already has a strong presence in the US, Europe and China markets
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During Q1 FY23 earnings call, HUL CFO & Executive Director, Finance and IT Ritesh Tiwari said the company's priority was to drive growth that is...
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Volvoverse - the launch for Volvo XC40 Recharge - is the first-of-its-kind collaboration on metaverse across WPP India’s agencies
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The AI-driven campaign is to promote ColorFit Pro 4 series smartwatch
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Net profit was Rs 21 crore
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The brand’s Vice-President, Marketing, talks about how the pandemic reshaped marketing strategies for Shyam Steel and plans for the upcoming festive season
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In conversation with exchange4media, Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, spoke about how 2022 was panning out for the...
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Industry insiders say the question of bots is as relevant on other social platforms as it is on Twitter and marketers know that everybody is...
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The agency will bring a fresh set of ideas to achieve the brand objective of achieving better engagement across their B2B and B2C channels
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‘The Times of a Better India’ campaign is created by Wunderman Thompson India
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The campaign highlights stories of inspirational Indians - Sourav Ganguly, Nikhat Zareen, Avani Lekhara
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According to a source, the company is scouting for a replacement for Shah
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While Rs 1.96 crore was spent on advertising in 99 TV channels, the spend for print and websites stood at Rs 19.25 crore and Rs...
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Speaking to analysts during the Q2 earnings call, the Chief Operating Officer & Chief Product Officer said ad revenue will be a small part of...
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Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products, spoke to e4m about the launch of ‘Godrej Magic Bodywash', and its rational and sustainable strategies
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Last two seasons, several big & small brands pitched for SMBs in their campaigns. But as things go back to normal after Covid, experts say,...
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House of Veda is an ayurveda-based products company
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The move is aimed at improving the proliferation of community radios in the country
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In its sector report card, the watchdog has looked into a total of 4,184 ads across Education, Healthcare, Personal Care, Virtual Digital Assets, Gaming, and...
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Punit Bhatt, Assistant General Manager of Skoda India, recalls his favourite cricketing moments and his expectations from the upcoming T20 World Cup
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In an interaction with e4m, Soumya Mohanty, Kantar Managing Director – South Asia, Insights Division, says brands in categories like FMCG are set for better...
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Industry experts say smart and relevant marketing can help Uber get over the controversy
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The show had 1.6 million total views on YouTube till the filing of this report
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The regulatory authority has initiated a consultation process on the matter
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Amazon Advertising Head Girish Prabhu talks about the growth of e-commerce advertising in India and the role that Amazon is playing to drive its adoption...
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While some TV news industry heads are of the opinion that landing page gives an unfair advantage, others believe that there is nothing unwarranted
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Prior to joining pladis, Dutta was with Mars Wrigley
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The new measurement methodologies enable assessment of ad-based carbon emissions across all channels and markets
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Kumar moved out of DLF three months ago
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The government has empanelled 6,703 publications in 2022-23 as on 11th July, 2022, I&B minister Anurag Thakur informed the Lok Sabha
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The social media accounts of these channels have also been blocked for violating the Information Technology Act
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