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The iPhone 17 series lineup, launched at the ‘Awe Dropping’ event, includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro...
Navneet Munot, MD & CEO, HDFC AMC shares how the “Mutual Funds Sahi Hai” campaign was a gamechanger for the industry, why HDFC AMC designs...
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The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to...
Nike flips its iconic “Just Do It”. The swoosh has shifted from a command to a question, and in that lies its boldest play yet....
The e-commerce giant channels multi-celebrity advertising magic to transform shopping sprees into surreal celebrity wonderlands for its Big Billion Days campaign, developed by Leo Burnett
Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand talks about how celebrity endorsements have helped the brand and why television is an important part of its media...
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After nearly two decades at Castrol, Talwar transitions to lead marketing at JSW Paints.
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After stepping down as CMO of IDFC First Bank, Naarayan will lead marketing, communications, and customer experience at Akasa Air.
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After leading IBDF through a crucial phase of transition since 2021, Jain brings his tenure to a close.
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AIDCF has formally written to both the Ministry of Finance and MIB, urging the government to take up the issue during the forthcoming deliberations of...
Climaty AI has operations launching across APAC, GCC, EU, UK, and North America
Stakeholders warn that unencrypted, non-addressable growth of the platform distorts competition, fuels piracy & undermines regulatory intent, even as Prasar Bharati defends its free-to-air mandate
In this expanded role, Deepali Saini will join the Global CX Leadership Board and spearhead the network’s Experience Design (XD) practice worldwide
Vaibhav Maloo’s role at Enso Group continues to define him as one of the central forces in shaping the company’s ambitions and future
The committee, chaired by PM Modi, includes a line-up of national leaders, ex-Presidents and Prime Ministers, Union Ministers, Governors, CMs, spiritual leaders, educationists & eminent...
Karunesh Bajaj will take over from current chairman Riyad Mathew, and Jain will take over from Bajaj, highly placed sources told e4m
Sapna Desai, CMO, ManipalCigna Health Insurance, on why consumer-first storytelling, seamless experiences, and a balance of technology with empathy are redefining the future of healthcare...
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Enterprise generative AI is catching up fast because brands are able to stitch insights and actions in real time, while optimising messaging, channels, and offers
DCODE is a digital marketing playbook designed to serve as a compass for professionals navigating India’s ever-changing digital landscape
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Saikot Das was most recently Senior Director – Marketing & Brand Experience at Levi Strauss & Co
The campaign highlights all-new Super Term Plan by Aditya Birla Sun Life Insurance Company Limited
The Dentsu India-IWMBuzz partnership builds on the success of last year’s inaugural India Gaming Report
While IOAA claims Roadstar has the backing of AAAI, the latter maintains the verdict is pending
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Taking charge as AAAI President, Srinivasan K Swamy defends the ad industry against regulatory scrutiny, arguing that CCI is overlooking the layered processes shaping media...
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Before this, Jain worked as Director of Amenic Entertainment
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The AI-altered re-release of Raanjhanaa has triggered a wider industry debate—balancing creative possibilities with ethical questions of consent, ownership, and audience trust.
In response to user annoyance and subscription threats, OpenAI has restored GPT-4o
In the film, Aishwarya addresses the growing influence of social media on personal worth, cautioning against allowing likes, comments, and online validation to define self-worth
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This is the duo’s second stint at the agency
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Guest Column: Ramsai Panchapakesan, President - Investments & Partnerships at Havas Media India, shares insights on the evolving consumer tech landscape and India’s wearables market
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The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26
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Gupta was speaking at ‘50 Days to Go’ event for the ICC Women’s Cricket World Cup 2025 in Mumbai
From last-minute briefs to payment delays, creators share what’s going wrong — and how both sides can make it work
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How Indian creators are transforming global events into lifestyle moments for the cricket-first generation
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The agency posts ?112 crore profit as expenses rise and other income dips
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Veteran P&G leader to succeed Jon Moeller, assume role as President & CEO from January 1, 2026
Media Leader and Dadasaheb Phalke Film Foundation Awardee returns to lead the next growth chapter at PTC Network
The programme is part of the Google News Initiative and aims to equip editorial teams with tools and workflows that use AI
The #SabkaJawaabTedheMedhe campaign shows how modern brands can thrive by staying culturally in tune and creatively fearless
Investor consortium includes VCs, ex-CXOs, ex-CMOs, and leading angel investors across categories
The TVC has been conceptualized by Scarecrow M&C Saatchi
CMO Alok Arya says it's time India stopped guessing and started investing with real advice, because #AdvisorZarooriHai
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Frank Melloul, Chairman of i24NEWS shares insights on journalism in conflict zones, balanced storytelling, disinformation, and the future of TV news
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Agency to lead the brand’s digital storytelling with strategic and creative ownership
WPP ropes in former Accenture Song CSO to drive innovation at the creative powerhouse
Prior to his elevation, Vivek Nair held the role of Associate Director - Media Strategy and Planning at the company
Prior to this, Gaurav Jain was Chief Business Officer for ShareChat and Moj
Every day has been a new experience, shared Rohit Jawa, the outgoing CEO & MD of HUL, in an emotional note on LinkedIn
Marketers across India are tapping nostalgia, regional trends, and rainy-day cravings to turn showers into sales
Skitvertising is the internet’s smoothest soft-sell. It feels authentic, especially when it’s delivered through the voice of a creator that audiences already trust
Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement
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Priya Nair was most recently President of Unilever’s global Beauty & Wellbeing division; her leadership roles span across categories - detergents, deodorants, oral care, and...
Rohit Jawa will be stepping down as the MD & CEO of the company, effective July 31, 2025
Conceptualised by Ogilvy India, the film captures the human dimension of Adani’s clean energy mission
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Industry leaders say WPP's restructuring signals unified leadership and clearly defined client solution leads, makes the process more streamlined, and is a timely shift
In the campaign named 'Dubai, Ready For A Surprise', the couple is seen exploring the city in refreshingly new ways
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Glamstream is housed on the Myntra app and accessible via a prominent floating action button on the homepage
For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing to chess, a new branding...
The campaign, created in collaboration with The Fauxy, features creators like Sarthak Ahuja, Twinkle Jain and Isha Jaiswal
The ‘Sabse Pehle Life Insurance’ campaign has been mentored by ad veteran Piyush Pandey
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Amit Syngle, MD & CEO of Asian Paints, speaks about the recently launched consumer-first initiative, Tractor Emulsion Varnamaalai in Tamil Nadu and why they chose...
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With trust seemingly shifting from editorials to individual voices, media planners say it is time to add value through information via genuine advocacy and not...
ZEEL’s July 10 shareholder vote on promoter fund infusion is crucial. Experts say backing it is key, as fresh capital will help Zee compete with...
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Lorraine’s career spans 27 years of exemplary service in public relations and corporate communications
Once weighed down by the collapse of its merger with Sony and growing scrutiny over leadership, ZEEL is now attempting a strategic reset: a sharper...
The campaign takes a humorous yet strategic turn on the traditional wedding cash, replacing it with something far more valuable in today’s digital-first world: old...
The campaign is developed in collaboration with creative agency TIDAL 7 and produced by Gulliver Films
Panchali Upadhaya, Vice President - Sales, Marketing & Associate Communications, Herbalife India, on driving personalised, science backed wellness through innovation and partnerships
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As of March 2025, the number stood at 56.92 million, marking a drop from 58.22 million in December 2024
Shaifali Gautam, CMO of CaratLane, tells us why the jewellery brand returned to TV after 7 years, on GECs and even IPL, how it plans...
Jaideep Nandi’s tenure as Managing Director will conclude on June 30, 2025; Aakash Gupta appointed Head-Finance
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We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...
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The company plans to renew its focus on FTA channels and monetise CTV; ZEEL is also working on building tailored solutions for brands
With Bachchan as narrator and anchor, the film starts with a thought of making Indian values go viral through food
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Mob Scene will retain its leadership team under co-founder and CEO Tom Grane
Ogilvy India won a Gold Lion at Cannes Lions 2025 in the Social & Creator Lions category
Leo Burnett Mumbai won the top honour at Cannes Lions 2025 for ACKO Health Insurance
Prior to this, Iqbal was with Meta for 6.5 years
The film celebrates LIC Housing Finance’s 36th Foundation Day
WPP Media has introduced a new regional model for Asia Pacific, Middle East, and Africa
Previously serving as Deputy General Manager for Marketing at Airtel, Shashwat Baxi led the marketing strategy and execution for key portfolios
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Rath Yatra's cost-effectiveness in reaching rural, small-town audiences has drawn brands across categories - FMCG, digital payments, insurance, beverage - with purposeful participation, note experts
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Faced with rising production costs and growing demand for fresh content, streaming platforms are gradually integrating AI tools into creative workflows, say industry experts
At the Pitch CMO Summit 2025, Gaurav Jain, Chief Business Officer at ShareChat and Moj, said short-form video isn’t just a format, it’s the de...
A panel of experts at Pitch CMO Summit 2025 discussed 'CX and Innovation: Building Emotional Connections'
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Siddhartha Upadhyay, Founder and President of STAIRS, speaks about grassroots sports and Olympic ambitions
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At the e4m Connected TV Conference, Venkatesh Naidu, CEO - Bajaj Capital Insurance Broking, shared insights from his personal journey on purpose-driven leadership, brand building...
At the Pitch CMO Summit 2025, Manjula Tiwari, CEO of Cover Story & Ancestry (Reliance Retail), urged brand leaders to rethink fashion for the Indian...
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Google’s latest AI tools—Veo, Gemini, and Project Astra—are set to transform marketing by replacing traditional content creation & customer journeys with personalized, AI-driven experiences
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The io device, if it lands as projected, is unlikely to change the game overnight but will quietly gain attention and brands that adapt earliest...
As part of the two-year engagement, Saif Ali Khan will be the face of Sparsh Pearl’s campaign
The campaign series features three ad films creating a fun banter between a father-son duo
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While some creators and legal experts say procedural gaps have created confusion in recent infringement cases, others stress that giving credit where due is also...
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Generative AI does not only break the economics of journalism, but it accelerates and scales pre-existing challenges, reveals a study conducted by Stanford researchers
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Ameer joined Lintas in 1996 and has been recognised as one of the longest-serving PR agency heads in the industry
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Gupta has in the past worked with PepsiCo, Bikano & Tata Consumer
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AI will be a value multiplier and not a job destroyer, say industry heads; need for diverse thinkers & fresh perspective as advertising is becoming...
Kriti Sanon isn’t just a star, she is the whole vibe, says Amar Sinha, COO at Radico Khaitan
Surveying 2,125 individuals across Bharat, the study reveals that a first salary is not merely a financial event, it is a rite of passage shaped...
Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, Galaxy and Boomer
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Vijay Iyer, Vice President and GM of Flipkart Ads, sheds light on how Flipkart’s advertising arm has rapidly evolved into a strategic pillar for monetisation...
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Rajeev Jain, Sr. Vice President, Corporate Marketing at DS Group, took the stage at Goafest 2025 to share his insights on the power of cultural...
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In this edition of TechTalk, Anand Jain, Co-founder and Chief Product Officer of CleverTap, speaks about personalization, artificial intelligence, sustainable growth, and more
Pankaj Rai joined Publive in February this year as Chief Business Officer
As more marketers turn to AI tools for efficiency and scale, there’s a tendency for outputs to converge toward similar tones, formats, and even visual...
Market observers say that when targeting becomes too aggressive it can feel invasive, also non-contextual and high-frequency reach can become counterproductive and reduce conversions
Aishwarya Lahiri was till now Associate Business Director at OMG
The campaign has been created by Ogilvy India
It has been conceived by Moonshot
Anushree Tainwala, Vice President - Marketing, Samsonite South Asia shares insights behind the first TVC for value-segment luggage brand Kamiliant, staying ahead in a cluttered...
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Come June 17, Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a reasonable trade-off...
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According to legal experts, CCI may be probing media buying models for potential collusion, but proving cartelisation without explicit evidence remains a high bar
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BCCI announces revised schedule for the remainder of TATA IPL 2025 following consultations with authorities
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With widespread uncertainty and airport closures ahead of summer holidays, brands across travel, hospitality, luxury auto, retail, and even FMCG have paused campaigns, industry leaders...
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The full-scale relaunch is expected within a month, according to highly placed sources
Katrina Kaif and Deepika Padukone have sizeable social media pull, brand equity, and fan following. But differences in pricing, positioning & purpose carved different trajectories...
The poem takes listeners on a whimsical and reflective journey from the routine of everyday life to the limitless possibilities
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The campaign included a pink-themed parking zone with hand-painted murals and branded boom barriers and frisking booths
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Experts say market instability has split digital ad market in two—while premium inventory in finance, luxury, and tech has seen rates increase, FMCG and retail...
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Zee’s Chief Growth Officer Ashish Sehgal says multiple measurement systems could fragment market, urging stakeholders to strengthen BARC
During IPL 18, there was a 2% increase in the volume share of ads endorsed by celebrities compared to the previous season
'I'm happy to be associated with this brand,' said the actor on his association with the Scottish brand
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In a panel discussion hosted by MPA at WAVES Summit 2025, top execs from Jiostar, Amazon and National Geographic discussed the future of sports &...
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Speaking at the inaugural edition of WAVES 2025, Ambani laid out a four-part strategy to take Indian entertainment global
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At present, the three serve as Presidents
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Nicholas Kontopoulos, Vice President of Marketing at Twilio, shares why brands must tread carefully, ensuring that AI-driven personalization remains meaningful
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Increasing reach of DD Free Dish, combined with quality programming, has created a robust platform for broadcasters to not only enhance viewership but also build...
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Brands are leveraging behavioural data and real-time analytics to achieve maximum engagement; calculate ROI from time-triggered communications
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Tribes Communication's MD Gupta talks about the OOH industry's shift towards sustainability, the practicalities of transitioning to greener models and the green and data-driven future...
The creative was conceived, designed and executed by Ogilvy India, while Mindshare led the amplification strategy
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Prior to this, Sai Chaulkar held the role of Brand Services Director at the company
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Vikram Malhotra, Founder & CEO of Abundantia Entertainment, unpacks the interplay between data and creativity, the shifting idea of star power, and the untapped promise...
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MIB minister Ashwini Vaishnaw interacted with national as well as regional news media ahead of the Waves summit
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You have to optimise for intent; that means understanding behaviour at a granular level, say experts as AI tools like ChatGPT and Gemini transform search...
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The growth is backed by a mix of on-ground initiatives, reader engagement efforts, and use of technology to drive distribution and reach
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According to sources, the discussions centered around establishing a fair and equitable framework for the industry
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While AI-generated ads are undeniably efficient and often awe-inspiring in execution, many leaders believe they are still rooted in imitation
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Recent regulatory action has prompted a closer look at agency practices, but many advertisers say they remain informed, in control, and focused on value—viewing the...
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With data being centralized and not distributed, industry observers note platforms like Swiggy and Zepto are giving rise to ‘mini’ walled gardens with the help...
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Last month, Union Minister Ashwini Vaishnaw launched a $1 billion fund to boost the creator economy
‘Adopt The Tidyman’ is a part of the #CatchTheRightBin campaign
At the Pitch CMO Summit 2025, marketing leaders explored how data-driven insights shape compelling brand narratives, emphasising authenticity, personalisation, and long-term consumer engagement
At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content landscape
At Pitch CMO Summit, Satya Raghavan, Director, Marketing Partners - India, Google, introduced a 4S framework to understand how consumers interact with content
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Industry heads also opine that with the broadcast landscape evolving rapidly, players need to stay agile to survive
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Gaurav Jain, CBO of ShareChat & Moj, talks about the ad spend surge in the IPL season, shifting toward a vernacular-first strategy and the rise...
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At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives
Nishit Kanchan, Head of Sales, Samsung Ads, on how streaming is transforming the way India watches TV and how advertisers can connect with viewers through...
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According to the findings of an M&E report, Hindi, however, still commanded a 44% share of total viewership, solidifying its position as the leading language...
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In this role, Dorelle will drive the agency’s strategic expansion, strengthen its market position, and spearhead its next phase of innovation and growth
Prior to joining HoABL, Jain served as the Chief Digital Excellence Officer at Zydus Wellness
An advisory instructs agencies to determine their pricing strategies, output decisions, and business models independently
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Increasing market share in major markets and enhancing profitability identified as priorities for FY’26
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The oral care brand has highlighted the common Indian habit of using toothbrushes beyond their lifespan
Rahul Murgai's new role is effective from today, April 1, 2025
Conceptualised by ^atom network the goal is to firmly establish a connection in the audience’s mind: when they think of health insurance, they think of...
The campaign has been conceptualised and executed by Leo India
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Prior to this, Amrita Pai was with Adfactors PR as Sr. Group Head
At the the curtain-raiser of FICCI Frames 2025, industry leaders reiterated that despite fluctuations in performance, consumer engagement remains strong, and distribution systems are robust
Digital media has grown 17% to reach Rs 802 billion and the largest segment in 2024, says the FICCI-EY report
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IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking to up their sales in the...
The films are part of ‘Tu Poker Khelta Hai Kya?’ campaign
Verse is projecting a revenue growth of over 75% in FY25, exceeding the 10-15% growth rate expected from the Indian digital ad sector
At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
This film reflects 80 years of guaranteed quality, unparalleled trust and innovation
Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives
Releases special anthem - "Jam ke soyenge, tabhi toh jam ke dhoyenge” emphasizing how adequate sleep and rest boosts performance
The high-energy campaign video showcases star players Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen
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This is Haier’s third consecutive year of collaboration with IPL
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The HOOOP Collective comprises Maya D’souza, Paromita Mukhopadhyay, Radhika Sharda, Samiksha Saxena, Shujoy Dutta, Aatish Chawla and Arvind Nair
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Shubha Pai, Head of YouTube Sales and Solutions at Google India, talks about engaging audiences beyond live matches and providing advertisers with opportunities to connect...
While the Dream11 ad is entertaining and well-executed, it also raises concerns about the growing influence of fantasy gaming and the ethical implications of celebrity...
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This convergence delivers a unified and consistent experience to consumers, and enables brands to meet prospective buyers at every touchpoint, note industry heads
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The festival has onboarded Amazon MX Player as the ‘Title Sponsor’
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In his new role, Jain will oversee digital and ATL (Above The Line) media strategies for Flipkart’s core business as well as its emerging verticals.
HMIL has also launched a TVC film for the “Hyundai Super Delight March” campaign that captures the thrill of exploring incredible offers and the joy...
Conceptualised by Autumn Grey, the film presents a fresh and different take on celebrating women's freedom to choose
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While some players have welcomed the recommendations, others have said critical areas overlooked like the absence of incorporation of FM radios on smartphones
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Pulak Bajpai recently resigned from the Hindi news website India.com, where he served as Deputy Editor for nearly two years
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In the latest digital film, Siddharth takes to Instagram with a fun reel, addressing viewers with a nostalgic reference to his 2003 cult classic film,...
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Ajeet Shukla & Giamaria Fernandes have been brought in for the West zone, Arijit Sengupta & Mark Flory for South, and Romit Nair, Moumita Pal,...
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From legacy players to new-age content houses, broadcasters are tapping into the immense reach of Free TV, proving that in an industry driven by innovation,...
He joins from Cornerstone Sport and Entertainment Private Limited where he worked for over four years
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Parijat Ghosh to lead APAC Healthcare & Life Sciences
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Retail media spending in India is set to grow at 25% CAGR, to an audience that is expected to reach close to 60 million CTV...
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The investment will primarily focus on expanding Amazon's cloud services infrastructure in Maharashtra, with the establishment of multiple data centers across the state
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Santosh Agarwal will take on the new role from March 1, 2025 and report to Yashish Dahiya
Building on the "Darr Ke Aage Jeet Hai" ethos, the campaign highlights the camaraderie between Hrithik Roshan and Salman Khan
The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever
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The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...
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Kisan India is a video-first platform with a mission to become the voice of rural India
Claire Williams, Head of Digital Production at BBC, speaks to e4m’s Brij Pahwa on how legacy media has transformed over the past two decades, the...
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The show had associations with more than 32 brands
Pankaj Rai was formerly Business Head of Wion & Zee Business
The campaign features an interactive experience where users can change the car’s colours using their TV remotes
Shaifali Gautam, Chief Marketing Officer, CaratLane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more
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From Cadbury Dairy Milk's “Say It With Silk” campaign to 5 Star's “Destroy Valentine’s Day”, the brand has always reinvented with the Valentine’s Day playbook,...
The campaigns feature Sharvari and Vedang Raina in separate films
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Rexona will be the Official Freshness Partner with the Mumbai Indians women’s team at the T20 women’s tournament
Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing...
RCPL's Campa Cola has reportedly bested Coca-Cola's Thums Up, which held the coveted 'co-presenting' rights last year
Prior to this, Sreejit Nair was the CEO of Costa Coffee
Launches a digital activation that enables users to unlock special offers by recording their snores
Shaifali Gautam, Chief Marketing Officer, Caratlane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more
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At the launch of PMAR 2025, Meta India Director Gaurav Jeet Singh shared that while generative AI has intrigued marketers, the focus is now shifting...
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Industry expert estimate that brands have already collectively invested between Rs 1,800 crore to Rs 2,000 crore in advertising campaigns, marketing activations, and digital amplification
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In his four-point outlook for 2025, the YouTube CEO shared his plans to bolster the platform's cultural significance, foster creator economy, invest in AI tools...
The film features Sabrina Ionescu, Jordan Chiles, Caitlin Clark, Sha’Carri Richardson, A’ja Wilson, Sophia Wilson (formerly Smith) and several of their contemporaries
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With trouble mounting for Ranveer Allahbadia in the aftermath of his risque comment at Samay Raina's YouTube show, experts raise questions on influencer responsibility and...
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Ram Mehrotra was previously with Astral Limited as its Senior Vice President of Sales and Marketing
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Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about standing out with 5 Star and Dairy Milk campaigns, building relevance for chocolates...
Girish Kumar Nair joins Orkla India from Olam Group
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Earlier, Shantanu Naidu was the close confidant and Manager of late industrialist Ratan Tata
Subscription revenue saw a YoY increase of 10%
These new tools and features are part of Meta's ongoing efforts to leverage AI in advertising
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According to dentsu-e4m Digital Advertising Report 2025, advertising on e-retail platforms accounted for 22.93% of total digital media spends in 2024, highlighting the rapid ascent...
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As per industry observers, financial services, healthcare, and enterprise technology sectors are leading the transition towards organic strategies
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...
Launches new campaign for diapers – Switch to Softer
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The campaign breaks away from the traditional, cautionary tone of life insurance advice
Venugopal Nair has over two decades of experience in the cosmetic and FMCG sectors
The campaign TVC has been directed by Prasoon Pandey
'Nykaa has always been my go-to for all things beauty,' said Rasha who made her Bollywood debut in Azaad
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Post Covid, airport advertising has seen several new categories such as medical service providers, educational institutions, and leading regional brands, say industry experts
Deepti Sampat was previously the VP of Marketing at Vistara and has transitioned to Air India as part of the merger
Kalyan Jewellers has unveiled its latest campaign, “Kalyan Muhurat Bride: Celebrating Her”, featuring global brand ambassador Katrina Kaif.
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With 2-3x more ROI, this marketing approach allows brands to use influencers profile to run ads, creating a better connect with its target audience
The comment has been made by TRAI in its recommendations for regulatory framework for ground-based broadcasters released on Wednesday
The campaign is set to roll out across print media, digital platforms and GECs in multiple regional languages
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In an interview with e4m, Mohan Goenka, the Vice Chairman & Whole-time Director of Emami Ltd., shares his vision, marketing strategy and targets for the...
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In August 2024, Nestle announced Rajat Jain will be taking on a significant leadership role
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Emami announced the rebranding of its legacy brand Fair And Handsome after two decades since its launch in 2005
The ‘Nature Shapes Britannia’ OOH campaign went live in 4 cities--Hyderabad, Kolkata, Meerut and Pune
According to sources, the industry argued that making viewers watch ads on pay TV not only hinders the viewing experience but also violates Cable Television...
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Devajit Saikia and Prabhtej Singh Bhatia were the only two names featuring in the final list of contesting candidates
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Prior to assuming this role, Belson held the position of Co-Founder and Chief Marketing & Experience Officer at Akasa Air
AI agents, customer-led interactions and other dening trends take center stage in CleverTap’s 2025 Customer Engagement Trend Predictions
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JioStar has introduced 83 channel packs comprising 134 channels—85 standard definition, 44 high definition and 5 free-to-air options
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She was earlier associated with India Today TV as Anchor & Editor
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Mona Jain has over three-and-a-half decades of experience in the media and advertising industry
Mayuri Saikia, Director of Marketing - Consumer and Small Business, Dell Technologies India, on how the tech company looks at the consumer journey for different...
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The industry gears up for the year buoyed by the highs and lows of 2024. Top players see audience-centric tactics and digital transformation on the...
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In its letter to the National Stock Exchange, the company informed the listing department that Master resigned citing personal reasons
The #MakeItCount campaign centres on a simple yet powerful equation: small, sustainable goals plus persistence equals long-term success
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By 2025, AI tools are expected to redefine how brands choose, collaborate with, and evaluate influencers
Saibal Biswas, SVP-Head of Marketing, PR, and Partnership, MediBuddy, talks about marketing in healthcare space, how the brand uses influencers & why Amitabh Bachchan is...
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By 2025, programmatic ads are anticipated to account for more than 70% of digital ad spend in India, with an impressive CAGR of 11% through...
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Industry heads say AI will become an integral part of the outdoor advertising landscape with tech delivering more precise and personalised experiences
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Appointments in the global CMO space of top companies
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The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series
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Last week, Rediffusion AI Design (RAID) Studio had launched a fully AI-generated Christmas communication for Tata Power which has ever since gone wildly viral
Join us as we journey through the most enchanting Christmas ads of 2024, each crafted to ignite the holiday spirit and leave a lasting impression...
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Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the...
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His last stint was as Executive Vice President -Hyundai -Innocean Worldwide
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While advertisers cheer, some creators remain cautious about the new guidelines
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Adam Singolda, Founder and CEO of Taboola, engaged in an exclusive chat with e4m on the company’s global vision for the future of content discovery
The new campaign ‘Don’t Rush It’ encourages consumers to immerse themselves in the richness of the present by embracing Intense Bournville Dark Chocolate
The campaign reects the brand’s commitment to strength, innovation, and sustainability, said the company
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Kim has been associated with Hyundai Motor Company since 1991 and Hyundai Motor India since 2002
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With influencers replacing celebrities as brand ambassadors, brands are set to bump up their influencer marketing budgets by 23-40% in 2026, say experts
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The campaign has been conceived by Ogilvy India
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Vishu Goel, Associate VP - Retail Sales, Commercial & Marketing and Shyam Swamy, VP - President, Home Improvement, Décor, Services & Retailing have tendered their...
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At the TRAI open house on bringing broadcasting under Telecom Act, industry heads debated on the regulator's jurisdiction, seeking inclusion of DD Free Dish &...
Hari Ganapathy, Co-Founder, Pickyourtrail tells us how consumers are looking at customised experiences, seeking right collabs for influencer marketing, growth in demand from Tier II...
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Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd
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As the world grieves the tabla maestro's demise, we look at one of his greatest non-musical contributions to the world of Indian advertising
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Union Minister for Electronics and IT Ashwini Vaishnaw in an address to the Parliament recenlty highlighted the dual imperatives of safeguarding freedom of speech while...
In a year packed with achievements and setbacks, Google remained 'the beating heart of the internet', with strides in AI, Search YouTube and Cloud
Currently available to ChatGPT Plus and Pro subscribers in select countries, including India, Sora allows users to create hyper-realistic videos from text prompts
Prior to joining HT, Faiz held a pivotal role at Paytm as Vice President & Head of Advertising Sales
With AI offering personalised experiences, large e-commerce players are using custom enterprise-grade AI solutions; affordability of SaaS models has democratised access for smaller players too
By allowing themselves to be roasted on Raina's India's Got Latent, these brands are not just integrating their messaging but doing so in a way...
Guest Column: Jaspreet Bindra, Co-Founder, AI&Beyond writes about how to blend emotional intelligence with cutting-edge technology seamlessly in advertising
A key issue under consideration is Clause 15(1) of the Interconnection Regulations, 2017, which pertains to the audit requirements for DPOs
According to NBDA, the proposal appears to be an attempt to impose telecommunication-style authorisations on broadcasting; may result in govt control & influence on media
Nipun Kaushal, Chief Marketing Officer, YES Bank, reflected on the institution's remarkable comeback journey and rebuilding customer trust
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
Shaleen Ashdhir joins from Magicbricks where he was National Head - Ad Sales
Previously, she was heading BharatPe’s Public Relations & Corporate Communications for over four years
CMOs, Marketing Heads, and Directors - both young and old - of leading organisations share how they are preparing for the ‘quantum future’
As per Ormax Media’s report for October 2024, at Rs 263 crore, Amaran emerged as the top-grossing film of the month, other big releases included...
Shilpi Kapoor, Chief Marketing Officer, Airtel Payments Bank, reveals how the brand is redefining banking with secure, seamless & inclusive experiences, regional diversity, partnerships and...
Sporting Beyond will provide Virat Kohli with advisory and consultancy services
Ashish Mishra, CMO of ACKO, shares how the insurtech company has used humour to break the clutter in a boring category, leveraging celebrity associations, and...
Ashish Mishra, CMO of ACKO, shares how the insurtech company has used humour to break the clutter in a boring category, leveraging celebrity associations, and...
New consultation paper signals TRAI’s intent to bring broadcasting under a unified telecom framework
The surge in advertising revenues from Amazon and Flipkart in India marks a shift in competitive dynamics in India's digital advertising ecosystem as retail media...
A cavalcade of auto brands from Mitsubishi to Range Rover took over Rohit Shetty's latest Singham instalment with well-placed product appearances
YouTube’s ad revenue hit $8.92 billion as Google continues to expand its video platform's reach
Calum Laming, Chief Customer Officer of British Airways, talks to e4m about completing 100 years of connecting India with UK, marketing plans, consumer trends and...
The new MD & CEO of Bharti Airtel has a reputation of focussing on customer-centric innovation and delivering value-driven, human connections
Puneet Das, President - Packaged Beverages, India & South Asia, Tata Consumer Products Limited, discusses using AI to boost reach and engagement with consumers at...
Anuj Sharma, Chief Marketing Officer, Xiaomi India, talks about the brand’s 10-year journey in India, festive season strategies, renewed collaboration with Katrina Kaif and more
What makes the world pivot towards Google and its offerings? Not product superiority say antitrust advocates, but underhanded tactics to keep a stranglehold on the...
Industry experts weigh in on the factors that led to the decline and offer insights for advertisers to reassess their strategies
Daily soaps, once a prime-time staple, are now witnessing shift of viewers to digital platforms. Is it time to revive GEC soaps?
Industry experts weigh in on the implications of the new update noting that it could enhance user engagement and allow creators to focus on storytelling...
Manish Tolani, Vice President & Commercial Director, South Asia, Hilton tells us about the recent campaigns undertaken by the hotel chain and why the company...
The Board has advised the company to proactively settle any pending adjudication proceedings with SEBI in a time-bound manner
Brendan McCarthy, Chief Marketing Officer at Criteo, spoke to e4m about the importance of personal interaction in the Indian market, the need for standardization in...
The exit of W+K India, advertising players say, highlights the evolving importance of global pedigree, with local expertise also being valued by clients
The high court has dismissed the petition as “not maintainable” while saying that TDSAT was the appropriate forum
Experts share that while tech can streamline operations for retail media, anticipating consumer behaviour & preferences helps brands deliver hyper-personalised experiences to increase engagement
Net profit declines by 19% and ad income down by 11%
Rana Barua, Group CEO - Havas India, South East & North Asia (Japan & South Korea), elected Vice-President of the association
Industry experts weigh in on the lack of clarity regarding 'adtech tax', which has left advertisers in the dark about the extent of their spends...
Sony Pictures Entertainment Chairman and CEO Tony Vinciquerra to step down on January 2, 2025
The tech giant has unveiled Notebook LLM updates and new YouTube features
The fee was paid based on the current rate of 8% of AGR, which means that TRAI's recommendation to lower the licensing fee to 3%...
In a post, Maruti cited her desire to "create the time and space to do [her] own exploration" as the reason behind her decision to...
The spotlight is on Print again as brands seek to break the clutter in an increasingly crowded media landscape
Das has served as the senior legal director & general counsel to Yahoo India Private Limited and was also previously associated with Max Life Insurance...
Moksh Chopra, General Manager, KFC India BMU, shares insights about initiatives to promote the speech and hearing-impaired (SHI) community, #SpeakSign campaign, and more
As "thinking" models become increasingly integrated into the creative side of advertising, industry experts question whether fears of AI imperiling creativity are about to be...
Kaizzen Global will be a collective platform, forming an exclusive alliance of independent communication agency partners
At the heart of India’s AI push is the concept of Gen AI for Bharat—AI solutions tailored specifically for India’s complex social and linguistic landscape
Rossiya Segodnya, RT and other related entities are now banned from Meta’s apps globally for foreign interference activity, the social media company has said
As per experts, brands are expanding their digital presence but also pursuing strategic acquisitions to be relevant in the retail landscape
While AI algorithms continuously scan competitors' prices to adjust in real-time, it is likely to result in implicit price collusion, caution industry watchers
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While efficient in the short-term, overuse of AI-driven campaigns can cause ad fatigue and lead to exorbitant ad spends in the long run, rue experts
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In its BSE filing, Zee informed that the tribunal has recalled its order sanctioned on August 10 approving the merger
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The deal was finalised on September 10, 2024
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Pati is a seasoned media professional with over two decades of experience in driving revenue and leading sales
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As AI algorithms become more widespread, it may result in implicit price collusion, cautioned Harvard Business School Professor Sunil Gupta at a recent lecture
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Prior to this, Suchismita Ganguli was Director of Marketing and Communication with Good Glam Group
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Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
Prior to this, Anvesha Poswalia was with HUL as Digital & E-commerce Lead - Home CareDigital & E-commerce Lead - Home Care
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The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
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Vaishnaw is recognized for his leadership in India's AI regulatory landscape, emphasizing a balanced approach to innovation and safeguards
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
Shamsher Singh has held senior editorial roles in leading media houses for over two decades
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries...
At the Pitch CMO Summit-South, a panel of experts from brands and agencies took upon a discussion on the power of AI in marketing, the...
Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers
Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more
Ashwini Vaishnaw, Union I&B Minister, has said that the ministry will maintain its flexible approach and keep an “open mind” during the consultations
Ajay Yadav, the co-founder of Simplified, talks about his vision for the company as a platform for all manner of business models
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries...
As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad campaigns
Journalist and founder of Editorji, Vikram Chandra, offered a deep dive into the evolving role of AI in the news industry at the e4m English...
DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes broadcasters push unwanted channels to...
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts...
Marketers are embracing the potential of AI to optimise media buying, create personalized ad experiences, and measure campaign performance
Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands...
Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries
While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general...
The campaign will run across multiple media platforms
Gautam Rajesh Shelley, CEO of AiSensy, says that the company has onboarded over 20,000 businesses as he delves into the topic of WhatsApp as a...
I&B Minister Ashwini Vaishnaw said discussion on roles & responsibilities under DPDP are in advanced stage
Dale Imerman, VP Immersive Technology & AI at WPP, explains how AI will make agencies efficient powerhouses and optimize campaigns, while emphasizing the irreplaceable role...
Industry watchers say the hyper-segmented market, supportive government initiatives, and a competitive startup ecosystem make the country a hotbed for testing for tech companies
With the growing adoption of AI & automation in ad industry, agencies are slashing jobs but experts say tech can’t replace the nuanced understanding and...
The campaign has been conceptualised by Famous Innovations
Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers
TRAI, however, has jurisdiction in the case of tariff forbearance and permission to DPOs to form their own bouquets, said the experts
With the launch of 'Dil Se, Design Tak', Canva aims to deepen its connection with Indian users, and enhance top-of-mind awareness of its unique offerings
While comic Samay Raina ‘barbequed’ Zomato in his post, the food delivery platform has also come up with cheeky print ads to celebrate the occasion
As per experts from the broadcast industry, the recommendation to encrypt DD Free Dish channels is “just to please DPOs” and is pointless until Prasar...
TRAI has allowed cable operators to offer up to 45% discount while forming their own channel bouquets to enable flexibility and retain consumers
The measure, said TRAI, will prevent unauthorised re-transmission of TV channels and combat piracy
K Ganapathy Subramanian, Vice President & Head of Marketing at LT Foods talks about the 3rd edition of DAAWAT World Biryani Day, the campaign’s rationale,...
Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing strategy in a traditionally low-frequency...
The campaign is conceptualised by ^ a t o m network
Sandeep Karwa, VP of Flipkart Ads, highlights the platform's innovative ad formats, data-driven insights, and campaign management tools that boost brand performance
Shailesh Hegde has been with the ABP Network for more than 13 years
Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or the road, champions stay on...
Desai, CEO of Futurebrands India, reflected on his time with Chintamani Rao, fondly known as Chinta
Prior to this he was the Head of Content Operations at Doordarshan
TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources say
Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating
Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs to be on creating a...
AI is revolutionizing the way businesses spend advertising dollars; it may not necessarily be a reduction in total spending but smarter than ever before, say...
However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues
In an exclusive chat with e4m, Alok Jain, President-General Entertainment, Viacom18, shared the network’s strategy in roping Anil Kapoor as the new host of Bigg...
TV9 Telugu, Saakshi TV, 10TV and NTV among news channels that were off-air since June 6 in Andhra Pradesh
Prior to this, Rajat Wadhwa was Marketing Lead - B2B Events Strategy, Planning & Engagement at the company
In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending core issues which impact growth...
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
In its recommendations on National Broadcasting Policy, TRAI said that there's a lack of an effective mechanism to authenticate subscriber data numbers on the FreeDish
As part of its recommendations on the National Broadcasting Policy, TRAI has said there is a need to encourage single-window clearances to ensure ease of...
Karan Gupta, MD, Aidem Ventures, talks about challenges that the advertisers and agencies will face in submitting the government mandated self-declaration certificate
Speaking on the sidelines of Cannes Lions 2024, Sindhuja Rai, CEO – APAC Wavemaker, talks about returning to the agency business, client expectations, & more
Industry experts say broadcasters may give some leverage and consider the concerns of cable operators
Apart from I&B Ministry, Vaishanaw has not only retained his Railway Ministry but has got the Electronics & IT portfolio as well
A panel of industry experts deliberated on the topic: ‘Brands Powered by Artificial Intelligence’
Dimpy Yadav, Head of Digital Strategy for India at Mindshare, spoke on human connections in the age of AI at the recent Pitch CMO Summit
Campaign advises individuals to secure term insurance coverage that is at least 10 times their annual income
Erum Kidwai, Senior Vice President & Head - Marketing, Ageas Federal Life Insurance, speaks on the latest campaign, ‘Cradle to Crease’, the challenges in working...
FIPP’s Interim Managing Director Alastair Lewis discusses what alternate revenue streams can be explored by the print players to remain relevant
Priyanka Nair moves from Ogilvy India where she was EVP – Planning and Strategy
Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers
The Delhi High Court, in its May 27 order, directed MX Media to preserve Rs. 31.25 crore from the proceeds of any sales
Nine of the 10 most downloaded fantasy sports apps in the world are Indian, as per data.ai report
Nair's sudden demise marks a significant loss in the tech and entrepreneurial community
Ashish Nair, Chief Marketing Officer & Head - Customer Value Management, Kotak Mahindra Life Insurance talks about collaborating with Royal Challengers Bangalore for IPL 2024...
In this edition of Pitch BrandTalk, Vishal Suri, Managing Director, SOTC Travel India, speaks on the industry’s recovery post the pandemic, SOTC’s automation & digitisation,...
A news report citing Zee's regulatory filing stated that in 2022-23, Zee incurred Rs 176 crore in merger-related costs and in 2023-24, it shelled out...
In a letter by IOAA President Pawan Bansal, the association said that it is committed to assisting in efforts to ensure that such tragedy does...
Industry observers caution that advertisers need to be worried about click flooding from ads in gaming apps as it can lead to financial and reputational...
Kumar and Pai have announced that they will not renew their contract after it expires in June this year
Shweta Jain moved out of Diageo in April
In addition to television, the campaign will leverage various digital platforms including Instagram, Facebook, and YouTube to reach a wider audience
At an open house discussion on National Broadcast Policy held by TRAI, stakeholders said there was a need to create a level playing field
As per reports, in the wake of Monday’s billboard crash Central Railway authorities have also asked its divisions to conduct audit of outdoor hoardings
Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured since clients seek concrete data...
The Google head announced new AI-powered models and capabilities embedded across Google products like Search, Photos and YouTube
As per the Google CEO’s post, the tech major will be sharing insights on the Gemini models
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The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets
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Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President
Amit Syngle, MD & CEO, Asian Paints, discusses the brand's new offering and how the brand is maintaining its position as a market leader
OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted to be a smarter version...
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The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.
The OpenAI CEO posted on X, rubbishing reports of launching a search engine or ChatGPT 5. Instead, today's event may tease updates on ChatGPT and...
By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
The campaign urges viewers to actively participate in their mothers' well-being by encouraging them to seek medical advice whenever needed
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The campaign comprises a digital film & social media activation.
At e4m OOH Conference, industry experts discuss how the field has evolved
Pradeep Gairola, Business Head - Digital, The Hindu Group, delivered a speech and participated in a fireside chat with Manish Dhingra of Readwhere at Indian...
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Sandeep Ghosh will continue in his role as the Group Country Manager for India and South Asia
At the IMC 2024, marketing expert Ketan Bharati and Birla Group's Deepali Nair spoke about how publishers can shake things up in the magazine space...
At IMC 2024, industry experts weighed in on how magazines can remain relevant in a rapidly evolving media landscape
The latest multi-channel media campaign for Hyundai EXTER is titled ‘Dil mein Bas Jaye EXTER’.
Parameswaran has been elevated as global head of Uber for Business, Business Development and Fleets
Kopal Naithani, Naina Meattle, Gurbaksh Singh, Kartikeya Tiwari, and Prashant Tekwani are the five other Indian judges
Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system...
The new television commercial has been produced by Raju Hirani Films
Dhaval Gupta, MD, CyberMedia, will talk to Manavdeep Singh, Founder PubLive, about how AI-powered tech is enabling publishers, at IMC on May 3
Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more
In their submission to TRAI, accessed by e4m, cable operators have sought that the condition for availing 15% more distribution fee only on ensuring 90-95%...
Guest Column: Kishan Jain, Director, Goldmedal Electricals writes about advantages of home automation energy efficiency & sustainability, integration and interconnectivity
Adds thoughtful colours to the game through brand association with six teams
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Malhotra has been roped in for the popular advertising campaign 'Yeh Toh Bada Toing Hai'
Associates with Eminent Poet & Lyricist Gulzar for its brand anthem featured in the latest campaign - under the inspiration of #MaaJaisi
Mona Jain, Chief Revenue Officer, Zee Media Corporation, spoke in favour of the motion of introducing multiple rating systems in the country
Chairman Anil Kumar Lahoti on Thursday said TRAI’s goal is to provide a level playing field to all stakeholders in the industry
The campaign highlights a New 10 in 1 Deep Repair Treatment Hair Mask addressing modern hair concerns
Celebrate IPL wins with the Indian Sweets League, championing oral health awareness with cricket icons Suresh Raina and Zaheer Khan
Collaborates with influencers Juhi Godambe, ShivShakti, & Vagmita Singh
As part of the collaboration, Jaiswal will be featured in boAt's upcoming marketing campaigns and initiatives
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This strategic alliance aims to reinforce the market dominance of Radico brands and ignite effective consumer engagement
The new television commercial campaign, #TapIntoTheFuture, features some of the biggest cricket icons from the Royal Challengers Bengaluru team.
The campaign will be amplified through a mega-media mix with maximum penetration across mediums such as TV, Digital, Print, Radio, OOH, Audio, News Channels and...
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The campaign empowers & encourages first time voters in the largest democratic exercise ever
Cadbury Perk encourages consumers to embrace life's challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’
Prior to this, Dilpreeta Vasudeva was the Head of Marketing at Meta
A fan-led initiative that gives Chennai Super Kings players more time to train and aim for their 6th title.
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Svish has swiftly gained recognition for its innovative products that challenge industry norms
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As the Global Merchandise Partner, playR offers a diverse range of merchandise including apparel, sports equipment and accessories
Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India
Shweta Jain was Chief Business Development Officer, Luxury, Reserve & Craft, India & South Asia, at Diageo India
The TVC highlights the features of 'Nerolac Beauty Little Master Sheen' and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.
The ad campaign is conceptualised and created by Mullen Lintas
Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could, considering big ad dollars will...
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Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd. writes about sustainable practices like clean fuel solutions, smart water management, etc
Zeenah Vilcassim, CEO, Zomato Live talks to e4m about the growing relevance of events and immersive experiences and the promises they hold for brands
Cheil India curated a slew of activities as a part of the 17th edition of the largest literature festival in the world, the Jaipur Literature...
Archana Aggarwal was associated with the telecom company for over 10 years
Aims to ‘Make Uniforms, Uniform Again’ and ensure that a dull uniform never becomes a reason for loss of opportunity for any child
The campaign showcases Slice®'s irresistible charm, capturing its equivalence to the authentic mango experience in all its glory
Sources say TRAI has requested broadcasters to not increase prices of TV channels till June this year to avoid any kind of action and reaction...
Union minister Ashwini Vaishnaw has told a media house that that the new law can either be an independent legislation or be a part of...
A peek into what constitutes the measurement system in the world of Connected TV; experts share how CTV measures and optimizes campaigns
TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We ask experts if the industry...
Virat Kohli will promote Neo Bharat Latex Paint
Shouneel Charles is also Managing Director - Outbrain Global Talent Center
While some digital marketing experts shared Google's SGE could lead to a drop in traffic & publisher ad revenue, others said the impact would depend...
Broadcast experts say the policy does not address major challenges such as over-regulation, price controls and interconnection, but instead emphasises on the larger M&E industry...
The challenge asks consumers to test the efficacy of their trusted phenyls
At the Pitch CMO Summit 2024, BFSI stalwarts discussed how Gen AI was helping them elevate businesses and offerings
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
Holi campaigns that captured the many hues of the festival
In this strategic role, Puneet Arora will lead the Go-to-Market teams across all markets, including North America, India, Asia-Pacific, Europe, the Middle East, Latin America,...
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as...
Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to all 10 IPL teams and continues to grow by adding...
The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby
The campaign film will be seen across digital and offline channels
Asian Paints was one of the key sponsors in IPL 2023 as well
The two actors have been roped in as brand ambassadors
The team starts its season on March 23, and will take on the Delhi Capitals
This campaign has been created by Ogilvy India
Our pick of the most creative commercials of the February 16-29 period
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The campaign delivers personalized micro-messages designed to connect with the growth aspirations of women entrepreneurs and aspiring female homeowners
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
The campaign has been designed by Mullen Lintas
The campaign features actress Tamannaah Bhatia as the brand ambassador
The association is aimed at celebrating self-expression, the brand said
Binaifer who has been with the agency since its inception in 2022
Jaibeer Ahmad will be directly reporting to Babita Baruah
The first edition of the campaign was launched in March 2023
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The brand has unveiled new global branding in India
Jain, Marketing Director at Lenovo India, unveils the insights behind the new launch, the brand's focus on marketing, its vision for the future and more
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Guest Column: Shailley Singh, Executive Vice President, Product & Chief Operating Officer, IAB Tech Lab writes about challenges and opportunities that will redefine the industry
At FICCI Frames, the TRAI chairman shared that the regulator has completed pre-conversation to identify the focus area and is ready with a detailed consultation...
TRAI Chairman Anil Kumar Lahoti, in a fireside chat with Tata Play CEO Harit Nagpal, said mobile is not replacing TV, but expanding the reach...
The home décor company has roped in Talented for the two-part ad series
The conference will be followed by the Pitch Best CMO Awards
The partnership is aimed at deepening Slice®’s connect amongst consumers
The campaign has been done in association with Talented
In India, you can find innovation everywhere you turn—even in the preparation of a simple cup of tea!, said Microsoft Founder Bill Gates in a...
As CEO, Mahesh Bhupathi will be responsible for handling the overarching strategic direction and growth initiatives of the business
Satish Nandgaonkar, who was 53, complained of chest pain shortly before his demise
A recent news report said that as part of Google’s private programme, the tech giant would give certain news organizations beta access to the said...
Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private Limited through a court-approved scheme...
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While Aakriti Gupta will be the Finance Director, Reema Dash will be Legal Director. Sanuj Shah has been appointed as the Program Director and Rahul...
The contestants were tasked with conceptualizing integrated campaigns advocating for cleaner air and environmental sustainability
Sebi has been reportedly directed to file its reply with SAT posting the matter for further hearing on March 8
Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting
Sohail Khan Qadri was most recently with iProspect India
The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala
Ankit Desai has been elevated to General Manager for South East Asia, Australia, New Zealand
Players from both the women’s and men’s teams will be outfitted in Skechers-branded Mumbai Indians match kits
'This journey stands as a testament to the seamless synergies we share,' said Mumbai Indians' spokesperson
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to...
Venu Nair joins Myntra from Shoppers Stop, where he was the Managing Director and Chief Executive Officer
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#TuJaantaNaiMeraBreadwalaKaunHai is aimed at redefining the way consumers percieves healthy eating
The account will be managed by Sociowash's Mumbai team
The total broadband subscriber base of the country as on 31 March, 2023, is nearly 847 million
According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%
As part of this partnership, the Chennai Super Kings team will sport the Equitas Small Finance Bank logo on the leading side of the headgear
The campaign empowers Young Adults to Navigate Adulthood with the Financial Security of Health Insurance
The agency will handle the creative duties for all products under the brand
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
Jitender Kumar was earlier with NDTV Group
Reliance Jio and Airtel indulged in a similar exchange with each other last Valentine's Day
Total active subs in Pay DTH stood at 64.18 million, according to TRAI's Indian Telecom Services Performance Indicator Report for the Quarter ending September 30,...
As an extension to the 'Organising Is Awesome’ campaign, the three-part film series showcases relatable banter between objects and how IKEA’s smart storage solutions save...
Narayan Devanathan, Group Chief Strategic Advisor, dentsu India, shared his insights into the complexities of AI and sustainability in marketing at the dentsu-e4m Digital Advertising...
Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital Advertising Report 2024
Kaiyomurz Daver joins from Bandhan AMC where he was Head – Marketing, Digital Business, Investor Awareness, and Distributor Engagement
Venkatachalam H. will take over from Naveen Tahilyani who has been elevated to Non-Executive Director of the company
Shamsher Singh was the Editor-in-Chief of India Daily Live
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Guest Column: Kush Aggarwal, Head of Marketing, Bikano writes how Artificial Intelligence will dictate the evolution of marketing in 2024
The campaign gives the message of finding one's passion through education and skill development.
Our pick of the best ads between January 1 and 15
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Guest Column: Rashid Khan, Chief Product Officer & Co-founder, Yellow.ai writes about the applications of AI in marketing that are set to redefine the industry...
Marketers and digital experts say that in a world where Search is driven by AI, brands will need to step up the SEO game but...
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Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co writes about long-form content, premiumisation, creator economy, interactive content and voice search trending in 2024
Anil Kumar Lahoti was earlier Chairman and CEO of the Railway Board
The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks
Adland experts discussed what sets South Indian markets apart from their North counterparts at the e4m Pride of India Summit held in Chennai on January...
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Guest Column: Mark Titus, AVP, Nippon Paint India (Decorative Division) writes how 2024 will be lead by Immersive Experiences, Hyperpersonalisation, Community Building and Micro-Influencer Marketing
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Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen AI etc will gain prominence
Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024
Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends
Zomato brought a smile on everyone’s faces as it took over the PSA system in the Mumbai Metro recently
The fourth edition of the conference will be held in Chennai on 24 January 2024
There's more legal trouble waiting for ZEE if it fails to comply to its agreement with Disney over the TV rights for ICC Men's and...
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From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers
An all-encompassing strategy, intertwining technology, communication, and oversight, is imperative for advertisers to safeguard their digital investments, say industry experts
The campaign has been conceptualised by Ogilvy India
Canada-based Independent creative agency Courage Inc has executed the brand's latest campaign
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Guest Column: Deepa Krishnan, Head – Marketing, India and Southwest Asia, Hyatt Explores Top Marketing Trends Shaping 2024
Jaibeer Ahmad was earlier Managing Partner – North of Havas Worldwide India
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Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024
Guest Column: Kunal Luhar, Co-Founder & Chief Business Officer at 5W1H, Explores the Transformative Power of Technology in Brand Creativity
Guest Column: Prasenjit Basu, Head of Marketing at Voltbek Appliances India Ltd. explores the Future of Marketing in 2024 with AI, VR, UGC and Short...
Puja Rai is a seasoned media professional with over 20 years of experience
The campaign, It's Your Right to Know, is created by PAD
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
Guest Column: Himanshu Arora, Co-Founder of Social Panga Talks About Navigating 2024’s Digital Frontier
Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev industry, promoting responsible drinking and...
The Department of Telecommunications invited applications in December, the second time, for the post that has been vacant since October 1, 2023
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Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the market
Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the...
Ritesh Pai’s last role was President - Products and Solutions at TerraPay
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Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024
How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton
While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among other setbacks, some fear that...
Industry experts from across the spectrum predict what will dictate the marketing landscape in the coming months
Expect the expected, says Ranbir Kapoor in the film created by Martech network, Wondrlab
Sources have confirmed with e4m that Saini will head the creative unit of the agency
The campaign highlights the strongest coffee message through “Start Strong Stay Strong” from Continental Xtra.
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Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader Shifts in 2024
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Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.
P Balaji will be Air India’s Group Head- Governance, Regulatory, Compliance (GRC) and Corporate Affairs
Shaily Mehrotra, CEO and Founder of Fixderma, tells e4m about the brand's long journey going global and cracking tough markets in a world dominated by...
According to a media report, the amendments will require platforms using algorithms or language models to ensure their machines do not act based on any...
The 'Mumbai ka Pyaar' campaign aims to create a feeling of belongingness for the city dwellers
Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the brand and more
Programmatic advertising has made media buying automated, real-time and more measurable with AI offering real-time campaign insights for marketers, share industry players
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During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space
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Guest Column: Sachin Vashishtha, Chief Marketing Officer navigates the new horizon of marketing in 2024
The new ad titled 'Elevator' has been directed by Prasoon Pandey
Learning the art of personalisation and polishing data security management among other skills that marketing leaders want to gain this year
AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage
As per The New York Times, OpenAI and Microsoft used the newspaper’s articles for training AI tech and are responsible for damages amounting to "billions...
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Divya Aggarwal, Chief Growth Officer, Impresario Entertainment Hospitality Pvt Ltd talks about changing consumer behaviour, key trends, approaching the 50th outlet and more
Zaarra Khader previously led the film business and content division for Motion Content Group India
Generative AI has really changed the way marketing operates. However, Media Mix Modelling is still a complex task which only humans can perform well, say...
This post has been used to create misinformation and spread unnecessary fear among consumers, said Amul
The Asian Paints TVC is conceptualized by Ogilvy India
In a statement, Sony Pictures Network India said the company looks forward to hearing ZEE’s proposals and how they plan to complete the remaining critical...
The launch campaign showcases how the ‘Double Power’ of Iodex UltraGel+ with 2% diclofenac is helping the cricketer bounce back
Venkata Ramana Murthy Pinisetti, Shishir Babubhai Desai and Uttam Prakash Agarwal have been named Additional Directors for a three-year term
Prior to this, Saurabh Dahiya was with VMLY&R as Head of Strategy & Planning
Sunny Leone will endorse Anondita Healthcare’s new brand “Shubh Samachar”
The TVC, with Salman Khan at its forefront, not only highlights the aesthetics and functionality of the bathware but also reinforces SOMANY's excellence
Dcruz will build the brand business and mine new partnership opportunities between brands, artistes and music
WPP execs Daniel Hulme, Saulo Rocha, Allison Spray, Vickie Segar, Michele Arnese and Audrey Kuah share trends that are likely to shape marketing and communications...
With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year
The campaign aims to celebrate the special moments of love between a married couple
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With close to one-fourth of brand-influencer collaboration called out for violation, we look at how brands and influencers can cultivate a responsible advertising ecosystem
The campaign is conceptualized by Makani Creatives
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Brand’s latest campaign urges consumers to not wait & just celebrate - now that explains the unexpected visit from Santa
The campaign is titled Taazgi Bhari Pyaali Society Waali
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Beyond the Glitz and Glam: Navigating the Shadows of Surrogate Advertising, Celebrity Accountability, and the Ongoing Struggle for Ethical Brand Presence
The film makes the point on the role of homemakers, knowing what is best for the health of the family
The campaign is targeted to the younger generation and will be active across all major digital and social platforms
The two new digital films for Ferrero Rocher and Ferrero Rocher Moments captures the magic and warmth of the holiday season
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Nyle Naturals drops the curtain on #GentleCareForEverydayYou campaign, elevating women's well-being, transparency and natural hair care heritage.
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The Campaign Features Babil Khan And Kritika Khurana
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G-SHOCK India unveils the association with celebrated actor Vicky Kaushal as its brand ambassador
Microblogging apps are gradually losing grounds to video sharing platforms, says Data.ai in its latest report
This year, the industry saw big creative collaborations with tech, namely GenAI, AR and VR, leaving a deep impact on customer engagement, say our creative...
Shenai leaves after a 11-year stint with the company
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The team comprises Anandi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal
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The news report also hinted at the company’s plans to set up an India unit to leverage the growing AI ecosystem in the country
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Shenai leaves after a 11-year stint with the company
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Creates awareness around the need for multivitamins everyday through the brand film featuring Kajal
The campaign is live on digital and social media platforms
Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts...
Jain has been awarded this title for building Dream11, India’s largest sports technology company that caters to more than 200 million users
The platform intends to provide opportunities for actors and writers to make a breakthrough in the film industry
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The Digital Campaign spotlights Intergenerational friendship & fosters meaningful connections by bridging the gap between the older & the younger generations
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The Brand Film is based upon how Fujifilm Multifunction Printers will help various segments of the society through its technology
The campaign features actors Tiger Shroff, Prabhu Deva and Kapil Sharma showcasing All-New PayZapp’s strength as a payments app
The TVC aims to connect with Indian women through an engaging jingle to highlight the moisturising lotion range
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In the new role, Rahul will be spearheading the company’s overall business and creating a unique proposition in the FMCG space
The brand has collaborated with Malaika Arora as its brand ambassador
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This move comes after Aalap's departure from Dentsu Creative
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With the campaign, the brand aims to empower communities living with HIV
The campaign is titled #GrowthKiUdaan
Rana Barua elected Vice-President; Anupriya Acharya to be ex-officio member of AAAI Board for 2023-24
Influencers at the e4m Screenage Conference spoke about their content journey and how they were keeping up with the ever-changing world of algorithms
Nair was previously Vice President - Brands / Account Management at Tonic Worldwide
The campaign, an ode to friendships, was conceptualized by DDB Mudra
Baid succeeds Pradeep Srinivas who has moved to the Mercedes-Benz AG Headquarters
Conceptualized by Lightbox, the in-house creative studio of GCPL. ?
Dev, Category Lead- Global Whiskies, Bacardi India, tells e4m about the alcoholic beverage industry trends, experiential marketing and more
If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games. However, if all or most...
The campaign encourages the audience to embark on a journey of financial security
Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry
From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart marketers look for this festive...
The online travel company, launched a new campaign aimed squarely at attracting new users to its platform by spotlighting the unique value propositions that set...
The film, released on digital platforms, encapsulates this heart-warming sentiment: kisi ki zindagi roshan karne se hi toh banti hai, Happy Diwali.
The campaign is crafted by FCB India
As per sources, AP Parigi and Prashant Pandey will represent Times Group MD Vineet Jain on the board
The rapper has teamed up with the children of The Dharavi Dream Project to encourage handwashing among young Indians
Retail data helps improve the efficiency of every marketing rupee spent and lets marketers deliver relevant and timely messages, increasing the likelihood of conversion
The publisher has recorded ad revenue of Rs 254 crore for the quarter; expects further improvement in revenues in H2 on the back of lower...
The I&B Secretary said they have already got a green signal to present it before the Cabinet
Razdan, CEO, South Asia, Dentsu, spoke to e4m on a range of issues, including how the company has been looking at data, tech and commerce...
Saraswati, Chief Content Officer at Omnicom Media Group, talks about the intricate balance between human creativity and artificial intelligence
He joined the petcare company in Oct 2021
Pillai has 26 years of industry experience
Nair is now part of the top leadership team at Unilever and will be part of ULE from January 1, 2024, as per media reports
The ‘Recreate the Magic’ campaign leverages AI to revive the brand’s iconic ads
The campaign is a reinterpretation of the everyday act of self-reflection in front of the mirror.
IBDF members have written against price caps, ceilings, discount caps and limitations on bouquets for both broadcasters and distribution platforms
The film has been conceptualised by TBWA\India
Sharma was previously the Director of Consumer Business and the CEO of Airtel DTH
Ad frauds are getting more sophisticated by the day, leading to bigger losses, and so it is time to act swiftly and smartly, say industry...
Shharma has previously held leadership roles at CNN, Turner Broadcasting, Cartoon Network, Warner Bros, HBO, Saavn & Times Internet
Our pick of the best commercials between September 15 and 30
Harmeet Singh, VP of Marketing E-commerce & Product, Asia South, The Body Shop, talks about how the Spark a Change campaign furthers the Community Fair...
Jain, CBDO, Diageo India, spoke about their ‘Keep Walking’ campaign, marketing strategy and more
The regulatory body had released a pre-consultation paper on inputs for formulation of "National Broadcasting Policy" on September 21, 2023
The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper Research
Guest Column: Azazul Haque, CCO, Media Monks, and ex-CCO of Ogilvy South, shares his admiration for Piyush Pandey, the legendary adman who was recently appointed...
exchange4media spoke to LinkedIn’s Country Manager and VP of Product to understand their new product solutions, the use of AI for ad platform and how...
Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and more
At the Pitch BFSI summit, V. Vaidyanathan, MD & CEO, IDFC First Bank, engaged in a keynote discussion with Dr. Annurag Batra, Chairman & Editor-in-Chief,...
As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
From BPL to Everest, how Amitabh Bachchan became the compelling voice that lent gravitas to brands
The sector is set to reach $1 billion in 2023, says the Ampere Analysis report
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper...
The other key winners include Puretech, EssenceMediacom, Fulcro, Bandhan AMC Limited, IndusInd Bank and NPCI
Some categories within the sector, however, may spend more in the quarter that follows the festive season
Kumar was at the receiving end of flak after a Vimal Elaichi ad featuring the actor was aired during the India vs Australia match
Jaipuria was Viacom18's Head of Hindi Mass Entertainment & Kids TV Network
With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with...
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health
TV sector is set to grow at the CAGR of 3.9 percent by 2025. At 14.7 percent, digital has the highest projected growth rate across...
Kumar has starred alongside Shah Rukh Khan and Ajay Devgn in the ad that was aired during the India vs Australia World Cup match
The food deliver app has launched an AI-generated film featuring Singh and Chris Gayle
The pilot for a paid subscription may be rolled out in mid or late 2024
The agency has won the creative mandate for the kabaddi league and will handle the integrated campaign for NPCI
When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the...
AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the media, publishing and advertising sectors,...
For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry...
Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite it consuming a quarter of...
#VicksKholIndiaBol Cheer Anthem celebrates the nation's boundless enthusiasm for cricket
The tech giant is reportedly working on 'Pegasus,' which may bring Apple a new revenue stream
Laxman Tari, Head of Brand & Digital at Legrand India, shares how the firm is utilising diverse marketing, immersive showrooms, and community engagement
Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the clutter and is pivotal in...
Netflix’s decision to approach the tribunal came after the Dispute Resolution Panel earlier this year ruled in favour of the tax department
Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile
Thanks to the growth of SMBs over the past few years, advertising spends on e-comm platforms surpassed $1 billion in 2022 and is likely to...
Ayaesha Gooptu, Head of Domestic Spirits at Bacardi India talks about Legacy Collective, the insights into this initiative, building legacy, the importance of storytelling and...
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV and print
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour
These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad spend of the Open Web...
The quirky brand campaign is accompanied by the tagline 'Sting Blue Current, Kamaal ka Current’
Promotional expenses came down from Rs 866.6 crores in FY22 to Rs 597.8 crores in FY23
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets...
Abhishek Karnani was named vice-president, Nandini Das as secretary, and Jaideep Gandhi as treasurer
During her maiden trip to India, the Asia CEO of BBDO spoke to e4m about her vision for the agency’s India office, and why she...
From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this year
In an Instagram teaser for the brand, Aaryan re-enacts his iconic monologue from 'Pyaar Ka Punchnama'
The tribunal has given one week’s time to the parties to file written submissions, if any
The three high definition channels that received the nod are NDTV 24x7 HD, NDTV India HD and NDTV Profit HD
The streaming platform has roped in Mahindra SUVs & Tractors, Booking.com, Louis Philippe, Kingfisher, Surf Excel, ThumsUp, Black& White and MRF so far
Rajeev Beotra and Anupriya Acharya appointed to the Board of Governors
The industry experienced a positive environment during Onam, indicating that the approaching months would be profitable
Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their vision for Ogilvy 2024, role...
As part of the association, Chopra will be involved in a robust campaign that entails all touchpoints
The store promises zero platform fees and no commission on in-app purchases as opposed to Google, which levies 15-30%
The authority has sought written comments from stakeholders by October 23, 2023, and counter comments by November 6, 2023
Consumers in MP, Rajasthan, Chhattisgarh and Telangana may have an extra disposable income of Rs 70K Cr this fiscal, according to industry estimates
The innovation will enable an easier viewing experience on mobile phones
The Olympic and World Champion will be the face of JSW Group’s Steel, Cement and Paints businesses
The ministry issued an advisory after a TV channel featured a person belonging to a banned organisation who made several untoward comments on air
Murdoch's departure coincides with the upcoming US presidential elections, a year ahead of schedule
PAT margin decreased to 13.6% in FY 2022-23
Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance, engaged in an in-depth conversation about the role of MarTech in BFSI, building personalised connections...
The technology helps agencies provide data-driven insights and create pitches more efficiently and faster, thereby streamlining tasks & freeing up time for strategic and creative...
The tech giant has partnered with Razorpay and PayU to make payment 'as simple as sending a message'
PAT saw an uptick of 63%
The partnership will begin with the three-match ODI series against Australia starting September 22, 2023
The group’s total revenue has increased by 21%; circulation revenue by 1.5%
The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines
Brands are capitalizing on Generative AI to realize a host of benefits, from scaling up personalization efforts to tailoring content to individual preferences, at a...
This collaboration is expected to yield a variety of content across mediums, including films, web series and documentaries
Our pick of the best creatives in honour of the 'Vignaharata'
The ministry has asked the regulator to consider AIDCF's request for allowing TV distributors the autonomy to break broadcast bouquets
It was won after a multi-agency pitch called in Delhi
Across the D2C spectrum, urban consumers, once considered the primary market, are now being supplemented, and in some cases, even surpassed, by consumers from tier...
DoT said that the current definition of telecom services under the Telegraph Act is good enough and that there’s no need to add OTT in...
MV Shreyams Kumar re-elected as Vice President and Anuradha Prasad Shukla too will continue as Honorary Treasurer of NBDA for the year 2023-24
The data will be released every Thursday
Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive and AI-generated content, say experts
The authority said that the last date for submission of counter comments on the OTT consultation paper is now September 29
The lender has said that the approval for the merger is a “contravention" of a regulatory order against Punit Goenka
Stanford alumnus Suvrat Bhooshan, the founder of Gan.ai, spoke to e4m about commercialising the personalized video tech and how it impacts businesses across the board
He has been associated with Vodafone Idea for the past five years
Dr Ashish Bajaj, CMO, Narayana Health, speaks about the company's rebranding exercise and the dynamic changes within the health marketing industry
A decision on the price at which BARC will provide Respondent Level Data to channels is expected soon
Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that lie therein
As Ohri looks forward to his new role as Global Partner at FCB, he shares his thoughts about the new partnerships forging at FCB India,...
The bill is likely to be addressed after next year's general elections
As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data or Raw Level Data
As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q124. Veterans from the industry share the cause...
The ad reiterates Apple's commitment towards having 'net zero climate impact' by 2030
Creative spots that caught our eyes
The regulatory body is looking to deliberate on MIB overseeing the content regulation and MeitY handling the carriage part, the report says
Dainik Bhaskar and Amar Ujala have updated terms and conditions banning all tech firms who intend to use their content
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
Dainik Bhaskar and Amar Ujala have updated terms and conditions banning all tech firms who intend to use their content
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability and larger-than-life being keywords
India’s top digital news publishers gear up to safeguard their intellectual property
Cable operators allege that unregistered local players in rural areas are illegally taking unencrypted feed from DD Free Dish and providing it to customers, which...
Prateek Malpani, Head of Brand, Wakefit.co discusses the insights behind its rebranding, the brand’s vision, customer-centric approach, pioneering innovations and more
The QoS regulations that require the channels to be provided in an encrypted manner is being disregarded, say sources
In the absence of cookies, behavioural and contextual signals will be used to understand customers better, leading to a paradigm shift for advertisers
The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more
The partnership marks the pharmaceutical company’s entry into alternative content formats
Some best moment marketing posts from the usual players of the brandverse
COO of Excitel Varun Pasricha shares why their latest OOH campaign ‘Drive Safely’ encourages people to not use the internet and how it will help...
Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand...
With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and discounts. Here's what the print...
Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying experience, say experts
Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts
Most experts are optimistic that broadcasters will make good returns on their cricket media rights investments in the long run, provided they up the game...
Liberty Shoes will lend a smart touch to the ceremonial dress designed for the members of the Indian team for the opening and closing ceremonies
The campaign has been designed by Lowe Lintas
Singh educates viewers on the importance of private and secure messaging with simple privacy features like end-to-end encryption, chat lock, screenshot blocking for view once...
As per TAM AdEx Half Yearly Advertising Report, FMCG ad volumes on radio increased by 7%, while digital and print saw a decline of 28%...
Narang was associated with Bata India for over seven years
As per sources, it is perhaps the first time that the auto major has associated itself at this scale with a cricketing event
Asks ratings body why it didn’t proactively disclose the MIB order
Profit down 60% to Rs 33.57 crore
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does...
Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is still far away
Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and demand for organic products as...
Experts hopeful of growth ranging from 10% to 15%
The ‘Gulf Superfleet Suraksha Bandhan’ campaign made its debut in 2019
Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and much more
The rights are for bilateral India matches on home turf for the next five years
Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least 15%, say industry experts
The rights are for bilateral India matches on home turf for the next five years
The collaboration is expected to bring a portfolio of Indian channels to DistroTV users in India
The regulatory body issued the consultation paper on August 8
The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and the debate on measurements
On the occasion of Raksha Bandhan, we spoke to Nitin Saini, VP- Marketing, Mondelez India, about their #BrothersWhoCare campaign & more
According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh
While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments, others opine the future is...
Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when it grew in the range...
Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign for one of the channel's...
In today’s edition of the e4m D2C Revolution series, Kaushik Mukherjee, Co-Founder & COO, SUGAR Cosmetics, talks about the brand’s eight-year journey and understanding the...
Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical innovations to create more holistic...
The CEO & MD of HUL was addressing the ASCI conference in Mumbai
The media companies will be taking part in the online auction for TV and digital rights
Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign
At the unveiling of the new logo and livery, N Chandrasekaran – Chairman of Tata Sons and Air India, informed that the carrier will be...
At e4m TechManch 2023, the globally renowned AI expert shed some light on the issue of ethics, complexities of technology and the vast potentialities of...
e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this year and how marketers can...
ZEE and Sony together are expected to secure an audience of over 700 million in the TV and digital verticals, enhancing their market presence and...
The GA4 audience builder will help advertisers to build audiences thanks to the integration of AI-driven, accurate tracking and focus on user privacy, say digital...
‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers
Looking back at Ambareesh's vibrant life as a pioneer, biker and, in his own words, 'a furniture salesman'
The CEO of Digitas India spoke to e4m about the diversity and complexity of the Indian market, the impact of AI on business processes and...
In the fiercely competitive adworld, these bravehearts have taken a leap of faith and are making a mark of their own. e4m reached out to...
The film has been conceptualized and developed by the internal creative and content team at Licious
The Guild is concerned about the expansion of Press Registrar's powers
The mandate was won following a multi-agency pitch
Chief Digital and Marketing Officer and Head of Strategy Aabhinna Suresh Khare says the revitalization comes on the back of a digital transformation that the...
Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered brands and customers
According to reports, the number of homes using cable and DTH has dropped from 131 million in 2020 to 120 million in 2022 and is...
Through this partnership, Dyson aims to increase awareness around the importance of maintaining hair health
Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could slow down the digital transformation...
The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and the right to audit the...
The tax will be applied not to each value of the bets placed but to the entry amount that users pay
The clause to ensure content takedown has been an addendum, and is touted to impact the internet and social media platforms
The new Hindi Daily will be printed from Delhi NCR, Lucknow, Varanasi, Dehradun and Gorakhpur
The right is for 2023-2027 period
Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure...
ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies
The earlier version of the privacy bill was withdrawn last year in August
The upcoming cricket tournament may be played in eight to nine cities, increasing chances of footfalls in airports and presenting a golden opportunity for brands
Ajit Varghese, Head of Network Ad Sales at Disney Star, spoke to e4m about offering free viewership to mobile users for World Cup and Asia...
With Q1 2024 results of most major newspapers showing a silver lining, we find out if the print media industry has inched closer to its...
Pannu’s versatility has not only earned her critical acclaim in the film world but also made her a significant face in the branding world
While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%
Adam Gerhart, Global CEO of Mindshare talks about India as a key market, his idea of ‘Good Growth’ and the great year that Mindshare has...
The campaign has been conceptualised by Leo Burnett India
Kohli, who is the national brand ambassador of the sleep solutions brand, stars in its new TVC
The brand's global integrated campaign titled 'Kindness is Sexy' is based on a Bumble survey that rated kindness over physical attributes in a potential partner
Singh moved on from NDTV in February
As per HT Media Chairperson and Editorial Director Shobhana Bhartia, circulation and advertising has grown YoY for Print
#MyBirthdaySong is a campaign created by Mondelez India's partners Ogilvy and Wavemaker
The government said that it had deployed four influencer marketing agencies to spread information about its schemes to the public
As per reports, TV rights will be for the entire subcontinent and digital for the Indian market only
Revenue stood at $32 billion, growing 11% YoY
Industry experts share the additional tax burden might shrink the active user base of gaming companies and thus reduce the funds available for advertising and...
Monetisation woes, rapidly changing market dynamics and threats from more competitive players are some reasons why the platforms have been struggling, say experts
The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the powered by sponsorship on Disney+...
The airlines will continue to use the mascot for its airport lounges and premium classes
The company said ad sales for Google's YouTube video service has increased 4.4%
Reliance Jio's new offering that is touted to move the 250 million-odd 2G users to 4G will also be a big draw for advertisers of...
As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs; Rs 88cr for associate sponsorship (TV) & Rs 40cr (Disney+Hotstar)....
'Interim X logo goes live today,' tweeted Musk
Based out of Gurugram, he will oversee integrated buying in North and East, along with assuming additional responsibilities for trading
With the Amazon acquisition deal falling through, the Times Internet OTT platform is exploring ways to raise funds, say sources
Industry experts cite split in IPL media rights, channels exiting FTA & inflationary pressures as factors for cut in TV ad spends; H2 likely to...
'Saran perfectly embodies the values and vision of Herby Angel,' said the company
Chandra has also reportedly put forth a proposal to buy other assets, which includes shares in Zee Learn and a bungalow in central Delhi
The company’s advertising and promotion expenses stand at Rs 1,481 crore as on June 30, 2023
The regulator body has said these ads must avoid using images or themes that cause unjustified distress to consumers
In his 24 years in the industry, Dutt has worked on over 400 campaigns
The company has attributed the revenue growth to an increase in advertising revenue
With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy
Experts expect 10-15% growth in the ad revenue during the upcoming elections
As per sources, Desai will be launching his own venture
TV ad spends will grow at a 6.4% CAGR to reach Rs 5,36,445 crore in 2027, the report says
The business will be handled from the agency’s office in Mumbai
The former cricketer features in a campaign for the fintech startup
It aims to deliver updated news and the latest developments in the tech world
The company plans to undertake promotional activities through outdoor marketing, in-store visual branding and digital media ads
We delve into the actor's fascinating brand endorsement journey on her birthday
His last assignment was as Business Unit Head-Appliances at Orient Electric
Analysts believe it could give advertisers the scope to explore other platforms beyond Android, provided the market penetration of the phone was satisfactory
Sources say that the deal may be called off because of issues in due diligence
He also stated that his priority is to reverse the negative cash flow
The business will be handled by the agency’s Bengaluru unit
Vinay Subramanyam, Senior Director of Marketing at Kellogg’s South Asia tells us about the company's Hershey's collaboration, marketing strategy for its new product, ad spends...
The 4G-enabled feature phone is going to be a game changer as advertisers will get access to a whole new tier of consumers coming online,...
Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may not rake in big money
The move could reportedly incur liabilities that may amount to Rs 10,000 crore for the 40 gaming companies
Industry players are unanimous in their view that advancements in OOH advertising and adaptation of innovative tech have opened new doors for the digital creators
Jain, Director - Marketing, Lenovo India, talks about the brand’s Brave New Art video series that melds analogue and digital art, strategies to engage Gen...
Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive...
CRISIL Ratings says that the print media sector may grow on the back of higher corporate and government ad spend
Industry players term the decision as unfortunate and catastrophic; some say it could also boost the gaming black market
Most startups have been spending mostly on TV advertising, especially around big sports events. Hence, ad revenues of TV channels are likely to be affected...
The IPL Brand Valuation Study 2023 by investment bank Houlihan Lokey says the league’s brand value now stands at $3.2 billion
Our pick of the ads that impressed us between June 16 and 30
The company’s promotional expenses for this fiscal stood at Rs 112.51 crore compared to Rs 35.52 crore in the previous period
Subhash Chandra and Punit Goenka mulling over moving the SC against SAT’s dismissal of their appeal against Sebi
Industry experts say TV distribution revenue is likely to go up this year on the back of price hike by broadcasters following the implementation of...
The campaign is created by Collective Creative Labs
Dr. Sandeep Goyal to be Rediffusion’s new Chairman & Managing Director
Singh, Marketing Director, Pernod Ricard India - Seagram's Whiskey, speaks about the brand's recent campaign and its marketing initiatives for India
Google’s accusations against the CCI of protecting the business interests of Amazon, will intensify the tussle between the two American majors to grab the world’s...
Sahukar plays the king of Instapur
The announcement was made during the launch event of Motorola razr 40 Ultra and razr 40
Google has moved the Supreme Court for quashing CCI’s order asking the tech major to make changes to its business model
According to the TAM Print advertising report, Maruti Suzuki India has emerged as the biggest advertiser in the category
Content publishers study Automatic Content Recognition data for insights into what content is performing well amongst audiences, helping them to identify trends and plan ahead,...
Threads seemingly won the perception battle early on, even as Twitter threatens to sue Meta for 'misappropriation'. Experts wonder whether it will win the ad...
As the actor turns 38 today, we take a quick look at Singh’s journey in the endorsement world
The bill, which aims to make internet companies, mobile apps and business houses more accountable, will be tabled during the monsoon session
iQOO CEO Marya says the campaign unfolded over four days, and through four steps, before its actual launch on July 5
Experts and content creators weigh in on Sebi's proposed guidelines for bringing in a semblance of order in the unregulated influencer space
Open web programmatic ecosystem is riddled with as much as $20 billion in ad-waste which roughly accounts for ¼th of total open web ad spend,...
Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good bet for marketers, say industry...
He will be hosting the prime time show on the channel.
According to Dabur India Chairman Mohit Burman, the company now has 17 brands that are worth above Rs 100 crore
According to sources, two news channels also bid for the spot at Rs 15 crore
In light of Razr series launch, Ranjan, Head of Marketing at Motorola - Asia Pacific, speaks about disrupting markets, changing advertising strategies and working closely...
Terms of YouTube’s TrueView ads appear to be misleading and 'third party' audit is also questionable, according to the Adalytics report
A source privy to the development has confirmed the news to exchange4media
The platform will be linked to users' Instagram accounts
Experts tell us how the Indian market is unique and what we should expect from the sector in the coming months
Anushree Tainwala, Executive Director, Samsonite South Asia, shares the company’s strategy to work with influencers, reaching consumers in tier cities and more
The motor company's advertising spends was Rs 371.19 cr compared to Rs 168 cr in the previous fiscal
The campaign #PrescriptionForHappiness has been launched for National Doctor's Day
The TVC promotes the new OPPO Reno10 Series smartphones
The channel is led by senior journalist Shamsher Singh
The move is to address 'extreme levels of data scraping and system manipulation' said the Twitter owner
With Deccan Herald completing 75 years in circulation, Editor of the publication & CEO of The Printers Mysore Sitaraman Shankar speaks to e4m about the...
Generative AI is being harnessed by brands across various industries across the globe, and in India, to enhance customer experiences, streamline operations and deliver personalized...
Interactive and innovative ads are big on impact but one must keep a check on content quality, brand messaging and overall user experience, note industry...
The brand has also announced its latest campaign, ‘India Ka Apna Game’ which celebrates the nationwide popularity of Ludo
The new ad film shows cattle approaching court to demand for better quality feed
ODN will build e-commerce creatives and content including brand collaterals, A+ content, infographics, catalogue shoots, etc.
The partnership will help advertisers reach out to the premium digital audience on Connected TV
Despite muted celebrations, here's how brands showcased their support to the LGBTIQA+ community
Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more agile and cost-effective marketing solutions
Over 80% of YouTube’s ad placements on third-party sites violated promised standards and advertisers might not be getting what they paid for, claims a report...
The account was won following a multi-agency pitch
Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of the consumers surveyed saying brands...
Reports say that the bench reserved the order after hearing all the arguments
The duo will now be whole-time directors for three years, starting April 2023
Setting a new trend, senior Union ministers Rajeev Chandrashekhar, S Jaishankar and Piyush Goyal recently appeared on YouTube channels of influencers Ranveer Allahbadia and Raj...
The film showcases the convenience of video consultations with specialist doctors in just 10 minutes
She would be responsible for driving business partnerships to enhance the company’s offerings and expand its market presence
In its case before the apex court, Google said that it looked forward to presenting how Android fuelled India's digital transformation
Malaika, with her impeccable sense of style & glamour truly embodies the brand's core values of empowerment, inclusivity, self-love and self-expression, the company said
The campaign 'Bachcha Bachcha Janta Hai' talks of the platform offering 27 OTT apps
Industry experts weigh in on the future of 3D OOH in India and the challenges that lay therein
He was associated with the brand for over 25 years
Country Manager for India at LinkedIn, Ashutosh Gupta, shares how the social media platform for professionals has grown leaps and bounds ever since it entered...
The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers
The 60-second campaign is developed by M/s Auburn Digital Solution
Cheil India has conceptualized the campaign
Rajagopal, National Head, Client Development, Finecast India, talks about the future of CTV in India, and more
Our list of some of the best ads between June 1 and 15
Aggarwal, Head of Marketing, Bikano, shares the brand’s advertising and marketing strategies, the urban-rural market and more
An entirely new way of creating and consuming branded content and advertising is in the making, share industry heads
Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs and acquire viewers at a...
Tina Allan, FCB Global Partner, Data Science and Connections talks about the future of the legacy agency, Cannes wins and more
The report explores the growth of the online gaming landscape in India, how brands can leverage this billion-dollar industry and the road ahead
Desai, Chief Creative Officer, Dentsu Creative West and Dentsu Creative Experience India, Dentsu Creative, talks about his experience as a jury member of the Radio...
Rajamannar, Chief Marketing and Communications Officer, Mastercard shares his insights on the brand's India plans and more
Apart from the Grand Prix in the Creative Effectiveness category, India won one gold, two silver and three bronze in 5 categories
According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 % over Jan-Mar 2021
Industry experts chime in on how brands are leveraging Real Time AI to engage with the Indian consumer market's appetite for instant gratification
The CEO of Publicis Groupe-South Asia spoke to us on the sidelines of Cannes Lions 2023 about her experiences of being on the Media Lions...
While Leo Burnett India got 3 Silver and 1 Bronze, Talented won 1 Silver and 2 Bronze metals. Dentsu Creative, EssenceMediacom and Mindshare have bagged...
The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and Oppo
The shift, says the network, will enable its viewers to enjoy enhanced flexibility, convenience, and on-demand access to a diverse range of compelling content
daCunha conceived the Amul 'Utterly Butterly' campaign in 1966
Three Silvers for FCB India/FCB Kinnect, FCB Interface and Leo Burnett; Dentsu Creative and DDB Mudra both win Bronze
In an order, the ministry said that Sub News Broadcast Corporation Private Limited has misused the permission of ROSE TV channel
According to Sinha, CEO-South Asia at Leo Burnett, getting and retaining talent is the biggest constraint that he is facing at present
Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies
Mohit Jain is COO (Publishing) and Executive Director
Forms multi-stakeholder task force along with DoCA to examine these issues
At Pitch CMO Summit Delhi 2023, industry experts discuss ‘Marketing in the Era of Technological Disruption'
As per reports, Zee has told the tribunal that Sebi's order will affect the hearing before NCLT regarding the merger with Sony
Softer demand for online food ordering on platforms like Swiggy and Zomato during tournament season could be due to their focus on profitability and penetration,...
During a fireside chat with Vivek Malhotra at Pitch CMO Summit, Shashank Shrivastava said it is crucial to allow employees to experiment and make mistakes...
At Pitch CMO Summit Delhi 2023, Garga, Group Head, Marketing – APMEA, spoke extensively on how Apollo Tyres was making its manufacturing renewable with the...
After US, EU has also accused Google of abusing its dominant position in digital ads business. The two feel that the tech giant should divest...
The report seeks to decode the growth of the online gaming landscape in India and focus on how brands can leverage this billion-dollar industry
Unintentionally, we may have hurt the sentiments of certain communities and individuals, the company said in a statement
Lara Brownlow, Head of Channel Sales APAC, and Gielke Burgmans, Senior Partnerships Lead, LinkedIn spoke on why the platform offers ABM services and what it...
Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu
While Star Sports Network has onboarded 15 sponsors, Disney+ Hotstar has got 13; advertisers who couldn’t get TV spots are now buying on digital
Scammers have been posing as recruiters from top ad agencies to lure people in with promises of plum jobs and projects, swindling money from them...
The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket...
The TVC is set to premiere during the 2023 ICC World Test Championship
Aiyar was associated with the national broadcaster for over 30 years
The summit will be held on 14th June, 2023, from 10am onwards in Delhi NCR
The agency will handle social media, website development, campaign ideation, content creation and SEO strategies for brands Pedigree, Whiskas and Sheba
The CEO of Viacom18 Sports spoke to e4m Editor Naziya Alvi Rahman on the recently-concluded IPL’s viewership and revenue numbers, the strategy so far and...
Balakrishna, Chief Revenue Officer, The Hindu, spoke to us about print circulation making a comeback, the group expanding in the digital market and more
The Ogilvy India CCO, one of the 13 Indian jury members at Cannes Lions 2023, spoke to us about his idea of creativity, his judging...
Brands that want to be woke in their messaging, must be clear on the possible backlash and still stand their ground, say experts
The team jersey will be available in three different price points to increase accessibility for all fans
An international publication has accessed internal documents that pointed to Twitter's crisis in ad revenue, which stands at $88 million for the five weeks between...
Mehra, Head – Sports Initiatives and Associations, Usha International, talks about the brand's decade-long association with Mumbai Indians and their growing investment in other sports
Experts discuss the different functions of technology in the health marketing world and what kind of responsibilities comes with the power of MarTech in the...
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The new oil is enriched with 11 Ayurvedic Herbs and has an innovative cooling chill tube with peppermint cooling crystals
The campaign, conceptualised by FCB Kinnect, has a series of videos called ‘Brave New Art’
Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by tapping the right stakeholders
She was associated with the network for over five years
At the Goafest conference 2023, e4m spoke to the founder of Good Glam Group on topics concerning the brand’s marketing and advertising strategies, inside stories...
By using data-driven insights, marketers can gain a deeper understanding of consumer motivations, behaviours and needs, considering their psychographic profile
The CEO-South Asia of EssenceMediacom spoke to e4m Editor Naziya Alvi Rahman on handling the big merger, expanding the agency and the recent win at...
Kaushal, the CMO of YES Bank, talks about the brand's refreshed logo, future plans, market strategies, philosophy and media mix
The group called for the removal of Shankar Aggarwal and Rashmi Aggarwal who are independent directors
The Country Marketing Leader for Zoom in India spoke to us about tapping into the Indian market, the platform’s latest offerings for marketers and more
Himalaya’s head of OTC business spoke to e4m regarding their new campaign around stress, the expected growth rate from the product, health MarTech and more
The Managing Director and CEO of ZEEL also said during the Q4 earnings conference that final legal issues regarding the merger with Sony were being...
e4m explores the audiences' interest in sports other than cricket and how it is working out for brands
Bhasin will also acquire a significant minority stake in the agency over a defined period of time
Darda, Chairman, Lokmat Media Group, spoke about the changing nature of journalism in a discussion with veteran journalist Rajdeep Sardesai
Experts speculate that though Meta India clocked good earnings in FY22, it is quite possible that its FY23 ad revenues won't be as good
Prior to this, he was associated with Samsung for over eight years
The group’s advertisement revenues saw an increase of 13%, circulation revenues up 6%
Vice President of Marketing, South Asia, AB InBev, Sharma spoke to e4m about how Budweiser Beats performed in the Indian market and the brand plans...
Experts from television industry say children nowadays look for stories and conversations that are both relatable and engaging
The campaign launched with a film featuring the cricketing legend that highlights how technology will deeply disrupt every aspect of life
Guest Column: Piali Dasgupta, Senior Vice President – Marketing at Columbia Pacific Communities, writes about the growing impact of digital marketing on consumer behaviour
During the Q4FY23 earnings call, DB Corp non-executive director Girish Agarwal shared that there has been a constant decline in newsprint cost & this will...
Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest campaign and how the brand...
According to the TAM Advertising Report, the top advertisers for this year’s IPL are Sporta Technologies (Dream11.com), K P Pan Foods, Parle Biscuits, Coca-Cola India...
Through the campaign, Eggoz is educating its customers on what a fresh egg looks, feels, and smells like
Larah aims to reflect the modern Indian woman with the new brand tagline, ‘My Home My Way’
The CEO and Founder of the marketing solutions company spoke to e4m about the growth of AI, the trends in ad spends and much more
Been talks about how a host of new tools are revolutionizing the way organizations utilize AI and big data, and more
Industry leaders weigh in about stretching the frontiers of advertising with the infusion of tech with human ingenuity
Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand experts
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This is the first of a two-part series that explores what advertisers and agencies want from upcoming regulations on Generative AI
NCLAT posited that Zee should have been heard by NCLT before directing both the exchanges to review the NOC, adding that there was no occasion...
Under this association, Khan will be seen in a series of ad films
Day 2 of Goafest 2023 saw a panel of experts coming together to discuss how content creators and agencies can create a thriving creative community
Day 2 of Goafest 2023 saw a panel of experts coming together to discuss how content creators and agencies can create a thriving creative community
At Goafest 2023, panellists discussed the future of connected devices and cross channel measurements
ZEE5’s total revenue for the year stands at Rs 741 crore, up 36% compared to the previous fiscal
The report also claims there is a possibility that the BCCI may not sell the rights for four years but instead for a different tenure
Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023
Leo Burnett India wins Grand Prix & Digital Specialist Agency of The Year honour; FCB Group India wins Direct Specialist Agency of The Year and...
The group won Gold for the entry titled 'Centenary Campaign'
The first product Shah Rukh will endorse is the realme 11 Pro Series 5G
The mandate includes TV, Print, Radio, Digital and OOH
The account will be serviced from the agency's Mumbai office
The company is expected to come up with new offerings in FY24
The employees affected are in marketing, site security, content strategy and corporate communications, as per reports
On Day 1 of Goafest 2023, industry experts discussed the future of advertising and how technology can really help to enable great ideas
On Day 1 of Goafest 2023, a panel of industry heads deliberated on how marketing concepts are evolving with the changing consumer choices
The VP of Marketing at Colgate-Palmolive gets talking about the brand's marketing mix, focus areas and strengths
The return and rebranding has to be a well-laid-off plan, especially the marketing and advertising part of it, for them to regain consumer trust, say...
EssenceMediacom also wins Grand Prix and four gold. Madison bags four gold, ABP one gold
The company aims to provide mentoring for founders, CEOs and company boards to help turbo charge their business growth
The network is expected to contest that it did not have the opportunity to present its arguments
Industry experts weigh in on the latest controversy in the Indian ad world where two leading agencies have sent out strikingly similar campaigns as their...
While some industry observers say making consumers pay for subscriptions wouldn’t be an easy task, others opine that the feasibility of paying per article will...
Industry experts believe it is the reduced global demand for the paper that has led to the reduction in price
The exchanges have been asked to issue no-objection certificates before the next hearing on June 16
Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants, spoke to e4m about new additions to the company’s marketing mix, plans to focus on tier markets...
Sunil Bharti Mittal of Airtel and Gaurav Dalmia of Dalmia Holdings, it is believed, have helped the complex negotiations between Samir Jain and Vineet Jain...
The entries sent by Dentsu Creative and VMLY&R have a striking resemblance. Will this be a cause for concern?
The account size is over Rs 100 crore
The account was won post a multi-agency pitch
The process has been set in motion, a media report says
The Chief Distribution Officer of Canara HSBC Life Insurance speaks about the evolving BFSI sector and how they are keeping up with the digital disruption
ZEE5’s Chief Business Officer shares the network’s pan-India approach, media and content consumption trends and more
Rai has had an eventful 30 years with the Indian advertising industry
The group has released a statement internally to its key management saying speculations about the split in the business are incorrect
Two BCCL officials and a top biz leader played a critical role in the settlement and were present when the MoU was signed
India’s celebrated startups face a setback as their investors marked down their hefty valuations. How much will this impact the advertising and media sector?
The OTT platform launched its $7 per month tier with ads in November 22
Kenichiro Yoshida made the revelation during an annual meeting
Leo Burnett India and DDB Mudra Group won gold metals
The campaign revolves around the Lotus Organics+ Suncare range which comprises three mineral-based sunscreens
Chakrabarti, VP (Strategy and Creative) at Kinetic India, was speaking at the 4th edition of e4m NEONS OOH Conference & Awards 2023
At e4m NEONS OOH Conference, Singh of Tata Motors spoke about the impact of OOH, new practices, and more
Balsara, Chairman of Madison World, was speaking at his opening address on ‘OOH Fast Forward’ at the 4th edition of e4m Neons OOH Conference
With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the way ahead for marketers
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Guest Column: Abhishek Vyas, Founder and CEO, My Haul Store writes how collaborating with influencers, brands can expand their reach and visibility.
Network’s net profit for the quarter declined by 85% to Rs 5.38 crore
Jain will be reporting to Deepak Iyer, EVP and President - APAC, Middle East and AMEA
As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season
Apart from creating a democratization of e-comm in India, ONDC is likely to boost the advertising sector, especially for small- and medium-sized business owners, opine...
eBuX, developed by AGL, is a comprehensive eRetail Analytics solution that helps brands monitor online presence
The programme addresses local issues and has a high relevance across age groups, note experts
Dikshita Shukla, India Brand Head, Estée Lauder, talks about the importance of influencer marketing, collaboration with Manushi Chhillar, inclusivity and more
Amit Akali, CCO and Co-Founder of Wondrlab, talks to us about the campaigns and why it has the best chance to win at the festival...
Vyas, who has been associated with the network for over 27 years, now starts a new inning at SPNI as its business head for SET,...
These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium
The association with the sportsman will help amplify the message of quality sleep to a wider audience
The new Mother's Day video pays testament to the strongest 'bandhan' in the world
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The CEO of MYFM spoke to e4m on the recent government advisory, market expansion plans and the upcoming radio broadcast auctions
The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a further dent to their ad...
We pick a few campaigns that topped our list amid the Mother’s Day marketing clutter this year
Interested users need to join a waitlist on Bard’s official website
While the ad has received a lot of praise for its sensitive portrayal of India's changing attitude towards queer topics, the internet has been calling...
While the ad has received a lot of praise for its sensitive portrayal of India's changing attitude towards queer topics, the internet has been calling...
Two stock exchanges have informed NCLT that promoters of Essel firm Shirpur Gold have diverted company assets
While Musk hasn't revealed any names, it is reported that Comcast NBCUniversal’s Linda Yaccarino could be the new Twitter chief
Datta, the newly onboarded Chief Marketing Officer, spoke to e4m about the brand’s recently launched campaign featuring Saif Ali Khan and Shehnaaz Gill
In the recent earnings call, Meta, Microsoft & Alphabet executives spoke about higher investment in AI as it has become a huge source of growth....
Bhatt is slated to make her first appearance as the brand's representative at Gucci's Cruise 2024 fashion show in Seoul on May 16
The new version has been called Search Generative Experience
The new version has been called Search Generative Experience
The campaign #MaakaEhsaas has been launched ahead of Mother's Day
Disney Plus has reported that its streaming losses have reduced by $400 million in the second quarter; the subscriber count for Disney+Hotstar has dipped by...
Vikas D Nahar, Founder & CEO- Happilo, talks about the brand’s journey, marketing strategy and more
Naqvi, Global CEO & Co-Founder of GOZOOP Group, speaks to e4m about being one of the Indian jury members in Cannes Lions 2023, and what...
Tushar Malhotra, Head of Marketing, Bisleri International Pvt Ltd., tells e4m about the brand's latest summer campaign and association with IPL
Be it PM Modi or Rahul Gandhi, all political parties are waking up to the appeal of the ‘influencers.’ Will they have a big hand...
Ashish Tiwari, CMO, Home Credit India, talks about his vision for the brand, challenges and approaches for the BNPL sector, marketing roadmap for the year...
TV, Digital and Print are expected to recover some lost ground due to aggressive spending by advertisers over the last two months. Most of the...
The two have starred in a four-film campaign for the new beverage brand
Some of the best coronation-themed creatives from across the world
After moving on from HT Media, Bhalla has returned to the media landscape with BrandsAbility, which will launch on May 23 and an unnamed venture...
Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in the same have a better...
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The cricketing extravaganza has also grossed its highest-ever reach of 291.4 million in the Hindi-Speaking Market (HSM)
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Prasar Bharati CEO Gaurav Dwivedi has said in an internal order that the decision was taken earlier but is being operationalised now
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The CEO and MD of DDB Mudra Group, who is one of the 13 Indian jury members at Cannes Lions this year, speaks to e4m...
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The Union minister was speaking at FICCI Frames 2023 conference
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Balasubramanian, the CMO of fashion e-comm brand Myntra, talks about its latest FWD offering, catering to the mercurial GenZ cohort and going 100% digital in...
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Industry observers say the South market has a stronger news consumption pattern and with this state poll being touted as a barometer for the general...
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Top advertisers are increasingly relying on influencers for both branding and sales. Many brands are allocating up to 10 percent of their AdEx to influencer...
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Nath was previously with Swiggy as Head of Brand Marketing
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Despite the government crackdown, many gambling platforms have been finding covert ways to advertise their websites through surrogate ads, etc.
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^ a t o m will manage the creative duties of flagship brands Spaces and Welspun. It was a multi-agency pitch that lasted over a...
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One of the factors encouraging this association, say experts, is that the targeting capabilities of Connected TV advertising allow gaming brands to reach specific demographics...
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16 new categories and 70 new brands advertised in 35 matches of IPL this season
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FCB India has been handling the account since 2019
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Industry experts push for more social media drills and empathy towards consumer sentiments as the way forward
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In this edition of e4m TechTalk, we ask experts how well the industry is utilising programmatic advertising and what more needs to be done
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Our pick of some of the best Eid and Ramadan campaigns from around the world
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The layoffs will be done in multiple rounds, as per industry sources
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Vaz has quit as Disney Star’s Head – Network Entertainment Channels
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Five agencies are believed to be participating in the pitch
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'Listen, clarify and assure,' say experts who think that Cadbury ought to have taken notes from its handling of the 2003 worm controversy
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The move is being viewed as an attempt to woo new users globally amid cut in digital ad spend and stiff competition from other social...
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Nina Elavia Jaipuria, Head-Hindi Mass Entertainment and Kids TV Network, Viacom18, shares that the kids category is still under-indexed and a lot needs to change
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Spends in the first and third quarters of 2023 may result in a spike in AdEx for the industry, claim experts
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Signing of Alia Bhatt as the brand ambassador will bring a new global outlook to the brand, the company said
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The store is in Jio World Drive at Mumbai’s upscale commercial hub Bandra Kurla Complex
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Our two cents on the latest Lay's ad for the IPL season
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The next hearing in the case is on April 25
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The company's profit was Rs 20 crore
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The move is expected to allow the cricket board to gain maximum value, as per a media report that quotes a BCCI official
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In this edition of TechTalk, experts talk about how challenging regulating AI can be, the ways in which regulation can work and how to ensure...
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Menon comes with over 3 decades of experience across family-owned businesses and global corporations
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The paper will be priced at Rs 5 and will have 14 pages
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Rajesh Kaul, CRO – Distribution & Intl. Sales and Business Head – Sports at Sony Pictures Networks India, tells us about the network's plans for...
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The partnership between brands and celebrities is a win-win for both, say experts,
He joins from Pidilite Industries where he was Chief Marketing Officer
Yagnik was with Sony Pictures Networks India for nearly 9 years
The company to be named X.AI
Mehta takes over from Dalveer Singh who has stepped down
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Singh joins the league of Shah Rukh Khan, Deepika Padukone and Alia Bhatt as the face of the brand
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The association is aimed at growing the brand’s connect with customers globally
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The collaboration comes as moneyview scales its presence across the country
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A single-judge bench reiterated that a false ad campaign could cause damage to Reckitt's reputation without affecting HUL
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Chopra joined the company in March 2014
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Kundu was the GM: Brand Relations, Marketing & Customer Acquisition at the British cosmetics and skincare brand The Body Shop
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Apte will head the company's global operations for the farm equipment sector and two-wheeler business
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The campaign talks of reimagining the classic saree
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Here is our roundup of the most interesting ad campaigns so far for the tournament
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Rajesh Krishnamurthy, Business Director of Himalaya Wellness Company, talks about the inspiration behind the campaign & more
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Brand experts claim that the Bournvita controversy has prompted influencers to prioritize their followers' loyalty, fostering a more community-oriented creator economy
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OMG's APAC CEO Tony Harradine discusses team expectations, APAC's significant role in recent business wins, and additional topic
According to industry leaders, the online medium provides brands with massive visibility and generates a lot of business
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Media houses cheer the spurt in marketing spends and say the overall sentiment has been buoyant with retail showing major traction
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The previous ad for Amazon Fresh was made by Ogilvy, the retainer agency
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Viacom18 has allotted shares to Uday Shankar-James Murdoch’s Bodhi Tree Systems and RIL group entities as consideration for the scheme of merger
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Gupta, Head - Sports, Disney Star, spoke about the factors that are contributing to the IPL 2023 viewership, airing matches on FTA channel for the...
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The MD of Amul spoke to e4m Editor Naziya Alvi Rahman about the brand’s big launches, expansion to newer countries, turnover plans and much more
Industry observers say while Nandini already has an established market in Karnataka, as a legacy brand Amul is also not under any threat
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The account will continue to be led out of the agency’s Bengaluru office
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TV rating for IPL 2023 up 25 per cent from last year: BARC
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Both join former Twitter India Head Manish Maheshwari in leading the platform
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The ad is aimed to inspire viewers to elevate the ‘everyday look’
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The fantasy gaming firm’s ad with Virat Kohli is not convincing enough, say industry experts
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Industry watchers explain how and why IPL ads have changed from the days of 'Manoranjan ka baap' and 'Jumping Japang' to the age of data-driven...
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Jyoti Deshpande, President - RIL Media and Content Business, says the idea is to venture into language and make local cinema mainstream
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Twitter had earlier set the last date on April 1
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The food delivery platform has released two TVCs to communicate the special offers and discounts for the ongoing cricket season
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He will drive the company's strategic initiatives, expanding its customer base, and growing its brand presence in India
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Tandon is currently General Manager-Impact at Lallantop
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Among the list of eminent speakers from across the globe is a Singaporean virtual influencer Rae
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Highly placed sources at L'Oréal India have confirmed the development to e4m
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The CEO of Reliance Broadcast Network spoke to e4m on TRAI’ recommendations for the sector, going big on innovations, new advertisers and the expansion in...
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Experts say there will be initial hurdles for Amul because of the social divide between north and south brands, but co-existing is possible
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The TVC was developed and executed by Hammer India, a creative advertising agency based in Kochi
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Gandhi stepped down as MX Player’s COO in March
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Gaming revenue of fantasy sports during IPL season to reach Rs 3,000 crore in 2023. They will see a spike in their transacting users as...
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Industry observers note brands need to balance technology with creative marketing solutions while roping in data-driven insights
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A recent song by popular singer Badshah has been created in collaboration with FairPlay, an online betting platform
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Apte joined the company in August 2020
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Kapoor was earlier with Perfetti Van Melle
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According to TAM advertising report on IPL 16, the eCommerce-gaming category is the top spender as last year
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Speculations over Times Group's split have been rife for quite some time but the management has so far not put them to rest
Along with inaugurating the Tira app and website, the company announced the opening of its flagship Tira store at Jio World Drive in Bandra Kurla...
One of the media reports claims that the account was won following a multi-agency pitch
Ravi has over three decades of experience in technology innovation and business leadership
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The campaign created by Enormous comprises four films that showcase Rapido Bike-Taxi as a smart alternative in different scenarios
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Amazon and MIB will collaborate to promote creative talent, commence capacity building measures and showcase Made in India creative content, globally
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The COO of the conversational AI marketing solution company speaks to e4m on how the company has been partnering with tech and e-commerce firms
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Early this week, a single-judge bench said AIDCF had failed to establish illegality in the New Tariff Order
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Mind and machine shouldn’t be an either-or in the context of creativity. The best ideas come from the crossroads of creativity, technology and humanity, states...
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Vaz, Disney Star Head – Network Entertainment Channels, spoke to e4m on Star Plus completing 150 weeks in the leadership position, the Sunday programming strategy,...
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e4m TechTalk series: In the second part of our companion piece on AI, industry experts evaluate the pros
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Indian sports industry surpasses Rs 14,000 crore in spends
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Prior to joining Sochcast, Srivatsa collaborated with companies, including MicroMentor, VIZIO, Hinge Dating, Alto Pharmacy, Intercom and Gong
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The Chief Creative Officer at Ogilvy spoke to e4m about Cadbury's #CheersForAllSports campaign, the concept, its timing and much more
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Vinit Karnik, Head – Entertainment, Esports & Sports, GroupM SA, talks about the tenth edition of ‘Sporting Nation in the Making’ and why 2022 was...
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Brand experts analyse Dream11’s series of ad campaigns with actor Aamir Khan and top cricketers Rohit Sharma and Hardik Pandya
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As per reports citing DPIIT data, over Rs 1,524 crore went to films and advertisements sub-category, while radio got Rs 10.3 crore
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The existing shareholders of Haldiram Snacks and Haldiram Foods have acquired a 56% and a 44% stake, respectively, in the new company Haldiram Snacks Food
Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities for e-commerce brands and related...
Content creators Prableen Kaur Bhomrah, Ishani Mitra, Palak Sheth Ghose and Chandni Bhabhda feature in the first leg of the campaign
The film is created by Lowe Lintas
Star’s entertainment and sports channels will now be included in the base bouquets of the cable operators
The Senior Vice-President of the fantasy cricket platform sheds light on the fan engagement campaigns, connecting with consumer base through IPL and its creative strategies
Buxton, Managing Director - Asia (SEA, South Asia and North Asia except JP) at Magnite, talks about the growth of open internet in India, and...
As per the broadcaster, 140 million viewers tuned in for the live broadcast on opening day
As part of the e4m TechTalk series, industry experts evaluate the cons of AI; a second part on the pros to follow soon
Many media startups laid off employees in the current fiscal. An analysis indicates a huge gap between their valuation and revenues
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The account size is believed to be between Rs 100 cr and Rs 150 cr
Nath, Swiggy’s Head of Brand Marketing, is exiting after a stint of a year
The three Indians are among the first list speakers at the prestigious award ceremony
Sahmey, Senior Director, Samsung Ads India lead, shares with e4m insights into Samsung’s content recognition tool, the advent of CTV and its potential for advertisers
Despite uncertain economic environment, many past sponsors, including start-ups such as Dream11 and legacy brands such as Airtel, Coke, Asian Paints, Pepsi & Tata have...
At the Pitch CMO Summit Mumbai 2023, Amit Doshi, Chief Marketing Officer, Britannia Industries, delivered a spotlight session on ‘insightful storytelling with agile marketing’
At Pitch CMO Summit Mumbai, experts discuss ‘The Playbook for Building Agile Brands’
At Pitch CMO Summit Mumbai, experts discussed how having a swift-footed approach can help brands across categories to keep pace with shifting consumer needs
The Pitch CMO Summit saw the Vice President of Mondelez International share interesting insights on how Mondelez marries ideas and technology for brand building
At the Pitch CMO summit, Mihir Karkare, EVP, Mirum India shared insights from the Mirum India Martech report 2023 on the state of MarTech in...
At the Pitch CMO Summit, Murty, co-founder and CEO, Pepperfry, engaged in a fireside chat with Nawal Ahuja, Co-founder & Director, exchange4media
The Co-Founder & Chief Marketing Officer, of Tata Consumer Soulfull, spoke at Pitch CMO Summit about the strategy to bring millets into the Indian diet
At the Pitch CMO Summit, Palicha, co-founder and CEO, Zepto, spoke about how the grocery platform went from making zero rupees to raking in thousands...
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At the Pitch CMO Summit, Nishant S Gupta, Head of Revenue, TorcAI & Madhu Sudan, Executive Director, New Business, TorcAI, spoke on the ‘many industry-firsts...
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Dhamija, Founder & CEO of Convosight, spoke at the Pitch CMO Summit, expounding upon the importance of tapping into online communities for insights
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Mathur previously helmed marketing at Kellogg India
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At the Pitch CMO summit Mumbai, Co-founder of Profitwheel Vivek Bhargava delivered an insightful session on the way their platform works and how brands need...
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At the Pitch CMO Summit Mumbai, Gaurav Anand, Chief Digital and Marketing Officer, L’Oréal India, spoke on ‘The Future of Marketing with Consumer Data’
Divya Karani will be transitioning off the media business to pursue personal interests
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Moviegoers have been noticing instances of brand integration now more than ever. e4m asks brand experts all the whys and the hows
The summit will be followed by Pitch Best CMO Awards 2023 to celebrate the stars of marketing in India
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Bandyopadhyay was elevated to this role in September last year
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Richard Frankel, Global Creative Director, Spotify and Arjun Kolady, Head of Sales, Spotify India, spoke to e4m about the challenges and expansion plans of the...
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Prasar Bharati collected Rs 116.9 crore from the sale of seven slots
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Prior to this, he was the Country Manager and COO of B4U Network
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The VP & Head, Marketing and Communications, S Asia, Mastercard, spoke to e4m about the brand’s support for sports, creating ‘priceless’ experiences, and catering to...
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At Rs 24 crore, Zee Anmol Cinema buys the most expensive movie genre slot ever
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The brand has come on board as RCB’s ‘Proud Banking Partner’ for the 2023 season
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With no subscription fee for the IPL streaming, JioCinema will have to solely depend on advertisers for revenue, caution industry observers
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The account will be managed out of the Mumbai office
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Social media was teeming with moment marketing posts, congratulating the makers of RRR and The Elephant Whisperers
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The plan to launch its own OTT platform, industry sources say, could be one of the reasons for Warner Bros Discovery not renewing its content...
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Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
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The appointment will be effective from June 27, 2023
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Mathur has been with the network since January 2021
Gulati is the former President of the Business Policy and Strategy Division at the Academy of Management
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'Naatu Naatu' clinched a win for 'Original Song', and 'The Elephant Whisperers' bagged the golden statuette for 'Best Documentary Short Film' at the 95th Academy...
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Tejinder Gill, General Manager - The Trade Desk, writes how CTV can address the common problems posed by linear TV in marketing and how free...
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The funds raised will be used to expand the brand’s offline presence, improve product manufacturing, expand research and development
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Singh most recently served as India GM and Global Marketing Head for Moca Technology Limited
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With more of the kids these days coming into the workforce, having high disposable income and a larger say in how things are run, brands...
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The brand has launched a campaign film, featuring some of the women who joined the tyre manufacturer's Women’s Day ride
As CEO-South Asia, Razdan will be driving growth opportunities and creating a new value ecosystem for clients with consumers at the centre
Goel was earlier Director of Marketing at Amazon
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The new dashboard offers a user-friendly interface, enabling businesses to easily access and analyze data on various aspects of sponsorship
Amul's Manthan ad from the mid-90s painted a picture of female emancipation rooted in their financial autonomy
Razdan joins dentsu from KPMG where he is a Senior Partner
IAS India head Saurabh Khattar talks to e4m about emerging marketing trends, ad frauds in digital marketing and available solutions
Dr. Annurag Batra ponders on what would be the name of the merged entity, given that both Sony and Zee have been powerful brand names...
Siddarth Kasturi, Senior Growth Manager, Admattic, was speaking on the topic ‘Performance Branding: A Paradigm Shift’ at the e4m Indian Brand Conclave
The Brand Custodian of Tata Sons spoke at e4m India Brand Conclave about Tata Sons’ philosophy and why people still resonate with the group
At e4m India Brand Conclave 2023, Parameswaran, Executive Director, Quantitative & Co-lead (West), Insights Division, Kantar, spoke on Brand Building in the Face of Adversity'
At the e4m India Brand Conclave 2023, Rishabh Shekhar, Co-founder & Chief Operating Officer, Pepper Content delivered a session on ‘The Power of Human +...
In his keynote address at the e4m India Brand Conclave, Khasgiwala, Group Chief Operations Controller, Reliance Retail speaks about the future of brand building
At the e4m India Brand Conclave, Ram Mehrotra, Vice-President, Decorative Sales and Marketing Kansai Nerolac Paints, outlines the basics for a brand to replicate Nerolac's...
At e4m India Brand Conclave, Burman, Chairman of Dabur India, talked about the company's expansion strategy, future plans and more
Mathur joined the company in 2017 after close to 15 years with HUL
The Internet subscriber base in FY22 stood at 824.8 million, compared to 825.3 million as on 31 March 2021, says TRAI report
Chatbots can give teeth to brands' marketing initiatives but often at the cost of human ingenuity, say experts
High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for...
The theme of this edition of the conference is ‘All about building brands for today & tomorrow’
With a growth of 5%, the sector has been valued at Rs 72,000 crore, states the TRAI’s annual report for FY 2021-22
Broadcasters to resume signals today. Case in Kerala HC will, however, continue
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Users are now likely to be able to choose their apps from Playstore
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As acceptance for convenience food is rising, top brands have focussed their marketing on TV and Digital to expand their reach
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During the earnings call, HT Media Group CFO Gupta also expressed his optimism about profitability in the coming quarters and newsprint prices coming down gradually
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In today's TechTalk, Jason Barnes, CRO, APAC, PubMatic, talks about the opportunities in the CTV space
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Sources in the industry say one of the major cable operators of Kerala signed the subscriber agreement on February 22 while others are still waiting...
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Viacom18 plans massive consumer engagement through chats with commentators, and KBC-like quizzes during live; VR glasses for GenZ & media cables for Bharat launched
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Industry observers wonder if all IPL viewers in India can afford to spend Rs 32 to watch one T20 match, which on average requires at...
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The company seeks to enter the DOOH space and position the company in the ‘minds of people, Chief Managing Director Dr. Yogesh Lakhani told e4m
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Mashruwala, Business Head, Viacom18 LIVE, shared that the music festival has already onboarded multiple partners including Budweiser, Nexa and JBL
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At the Pitch Madison Advertising Report 2023 unveiling, Krishnamurthy, the Chief Strategy & Analytics Officer, Madison Media, spoke about the opportunities of digital and TV...
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Mohan is a long-term deputy of Wojcicki and was always considered a frontrunner for the post
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Conglomerates of any domain need to understand that there is no one way to deal with crisis situations and the best way perhaps is an...
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The notice has been sent to AIDCF members who have decided not to raise channel pricing till a case in this regard is being heard...
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The agency will handle multiple brands of the company
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Mehrotra, VP - Monetisation, Flipkart, took the stage at the unveiling of the Pitch Madison Advertising Report 2023, and shared insights on the growth of...
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At the Pitch Madison Advertising Report 2023 launch, the Head of Network – Ad Sales, Disney Star said that the network will be airing IPL...
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The Chief Executive Officer, Sports, Viacom18 Media, was speaking at the launch of Pitch Madison Advertising Report 2023
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At the unveiling of the Pitch Madison Advertising Report 2023, Ajit Varghese and Anil Jayaraj discussed how brands can decide about choosing between TV and...
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At the unveiling of Pitch Madison Advertising Report 2023, Avinash Pandey, CEO of ABP Network said as long as people are interested in consuming news,...
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The MD of Pidilite Industries graced the unveiling of Pitch Madison Advertising Report 2023 and shared insights about building brands, staying relevant to the times...
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Digital AdEx, which has overtaken TV, is likely to end the year at Rs 43,000 crore
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The company's circulation revenue grew by 18% to Rs 60 crore from Rs 50 crore in Q3FY22
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The company has informed BSE that they have considered Ojha’s candidature and advised the management to file necessary application with the MIB for obtaining prior...
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The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry
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With people shifting to AI-chatbots for their queries, referral traffic from Search towards news websites is declining, say industry players
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Brands took the off-beat path this year with ads focused on wholesome, healthy and unconventional love
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Nicola Mendelsohn to be the new head of global business group
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Beriwal, Global Chief Marketing Officer, VAHDAM India talks about the brand’s global presence, newer blends, marketing strategies and more
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Brands rope in star couples as they bring relatability to campaigns and increase the sense of authenticity, say experts
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Company’s advertising revenue decreased by 15.63% to Rs 1063.8 crore
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During ZEEL’s Q3 FY23 earnings call, Puneet Goenka, MD & CEO Goenka said they remain cautiously optimistic on the near term advertising revenue outlook
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With AI, advertisers can create unique experiences for each customer based on their behaviour, preferences and demographic information, say experts
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Netizens dug out tweets by Bhat from 2013 where he joked about Hindu gods, forcing the company to pull down its latest campaign featuring the...
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The moppet with a brush fomented the transformation of the paint industry in India
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As recession and new RBI norms bring uncertainties for the Buy-Now-Pay-Later industry, experts discuss what could change in terms of marketing and how the sector...
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As part of e4m TechTalk series, Rachna Lokhande, an OOH industry leader and founder of Glocal Bridge, writes about some key developments in the DOOH...
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Industry heads say that the sector's revenue is likely to cross pre-pandemic levels with growth driven by tier 2 and tier 3 markets
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Kohli was earlier Vice President of Brand Strategy
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In her last role, Bhawal was the VP of Marketing at HT Media
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Apurva Sircar, Head of Marketing at Bandhan Bank, talks about their new campaign featuring Sourav Ganguly
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Industry observers say OTT players making inroads into the sports genre is good for business as it offers advertisers with new opportunities and can drive...
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Sponsorships for IPL and BCCI titles as well as Jersey will expire this year
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During the Q3FY23 earnings call, Agarwal, DB Corp’s Non-Executive Director, shared that advertisers across the board are choosing Print for satisfactory returns on ad spends
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The festival slated to be held from June 19 to 23 will focus on inclusivity and sustainability
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Disney+ Hotstar subscriber count falls by 3.8 million over previous quarter
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It leads to consumers spending more time on the platform, thus boosting engagement and ultimately attracting brand collaborations
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Richa will be the strategy lead on Wunderman Thompson India's Unilever brands
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Ramachandran was till recently Managing Director at Accenture
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Pizza Hut India's Neha joins global team, will move to Dallas
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As per reports, the minister informed the Lok Sabha that PIB had tackled over 1,100 cases of fake news
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AI-powered “copilot” to deliver better search and more complete answers, claims Microsoft, a day after Google launched Bard
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Snapchat India ops doubled its revenue in FY22. While globally, it posted almost flat revenue in the December quarter
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Sushant Sreeram to transition to the role of Country Director, India
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Experts believe that Bard will create some unique opportunities for brands to reach their audiences in a manner more natural than before
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Singh, Vice President - Marketing -Domestic & IB at Tata Motors, speaks about the company’s latest campaign and their marketing strategy
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Bard, which is based on Language Model for Dialogue Applications (LaMDA), was test released earlier than expected in direct response to ChatGPT
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The opening match will be between Gujarat Giants and Mumbai Indians-owned franchise
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As controversies and violations of the ASCI code rise in tandem with digital advertising, ASCI CEO and Secretary General Manisha Kapoor calls for brainstorming within...
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Avinash Kaul, Managing Director, AETN18 and CEO - Broadcast for Network18, shares insights about the channel’s top ranking, BARC ratings and much more
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Most of these brands have already started to cut their marketing budgets. According to TAM Media data, the indexed avg volume growth for new-age advertisers...
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Purkayastha joins the agency from Dentsu Creative where he last served as an Executive Vice-President
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The company has sent out a YouTube invite, indicating plans to strengthen Search and Map, possibly by incorporating the AI chatbot
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Das was earlier Vice President at Mindshare
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Foster, the Co-Founder of Reebok, looks back at the footwear brand's long and eventful journey
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Industry heads opine that to get advertisers back on board, Twitter needs to work on its advertising services, bring stability in decision-making and perhaps a...
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Today we begin a new series decoding the trends that are shaping the adtech space. In the first edition of TechTalks, we explore if A&M...
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Kovoor joins Wavemaker after an 8 year long stint with Ogilvy
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Guest Column: Roshni Shroff Strategy Director at DY Works reflects on the concept of brand strategy & how it is interpreted by various strategic partners...
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The Vice President-Marketing, Coca-Cola India and South West Asia for Coke Studio Bharat, talks about the newly launched Coke Studio Bharat
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Industry observers say that creating relevant content helps brands resonate with the target audience but needs to be relatable and interesting
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In an interview with exchange4media, Anil Jayaraj, CEO of Viacom18 Sports, stated they will ensure the IPL telecast gives advertisers an unprecedented reach, bigger than...
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Sundar Pichai, CEO of Alphabet and Google, says the tech giant will unveil AI-based language models soon
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Q3 Revenue Up 3.4% at Rs 3,043 Crore; 5.7% Growth in Constant Currency
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As per the report, digital ad spends are expected to reach 40% share this year
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Prasar Bharati has been allotted Rs 2,808.36 crore
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Seth, Director-Marketing, Dolby India, spoke about the brand's recent campaign, teaming up with like-minded partners, marketing strategies and more
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The incumbent agency handling the account was BBH
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Sports18 to broadcast IPL in 16-17 languages; set to bring in features like ‘Appointment Viewing’ to enhance consumer experience
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Even though the Budget didn’t specifically bring out the matters of concern related to the gaming and esports sector, there were some decisions which are...
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The paper examines the challenges posed by converging technologies and seeks views of the stakeholders on changes required, if any, in legal, administrative, and licensing...
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The order comes into effect on March 1, 2023
Rationalisation of GST structure, relief in import duty on broadcast equipment are some of the other demands
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He replaces Alan Jope who will retire from the company at the end of 2023
Retail industry heads expect Finance Minister Nirmala Sitharaman to go for a reduction in customs duty, support for infra development and incentives for corporate capital...
While the year may have begun on a muted note for advertisers, the industry hopes that the IPL season infuses some momentum into the spends
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Experts believe the amended order is unlikely to be implemented tomorrow because a case against it is pending in the Kerala High Court, which will...
The campaign talks of the importance of positive health behaviour
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The campaign has been curated by Wunderman Thompson Kolkata
How the co-op created a long-lasting legacy with its buck-toothed superstar
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Interested parties are required to pay a fee of Rs 1 lakh
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Most industry players opine that while the rules will make the industry more accountable, there will be an impact on the content creation and storytelling
Digital industry leaders say they expect the government to take steps for accelerating growth in the metaverse domain while promoting digital media and technology
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Industry sources say Disney Star, ZEEL, Culver Max Entertainment and Viacom18 plan to bid for the DD FreeDish slots for their Hindi GECs like Star...
The campaigns this year dialled up creativity and patriotic fervour
At e4m TV First conference, a diverse panel of brand leaders touched upon how associating with IPL on television brings instant reach at scale and...
According to a TAM AdEx report, 2022 saw GEC claiming the highest share, 28.5%, in overall TV ad volumes since 2018
Motion Content Group will be producing 10 feature films this year, says Padmanabhan, President - Investments, Trading, and Partnerships, GroupM - India
Guest Column: Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, shares toplines of emergent trends in the outdoor advertising medium
Well-defined guidelines and relaxations in TDS for micro-influencers are some of the other demands of the industry
WPL has broken the inaugural auction record of Men's IPL in 2008, tweeted Shah
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Gaurav Chanana, Founder & Producer, Lucifer Circus, takes us through the production house's four-year journey, his views on the ad film industry and the campaigns...
BCCI set for Rs 4,000 crore gain after raking in Rs 951 crore from media rights sale
This will be Jain’s second stint with Zee
Balsara, Chairman of Madison World, delivered a keynote address at e4m TV First conference
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The association has requested the government to withdraw the amendment
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As per reports, Microsoft CEO Satya Nadella has termed the partnership with OpenAI a 'shared ambition'
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Today, we look at the chiefs of ad sales and revenue departments of the country’s leading radio platforms who have been skippering the industry through...
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Guest Column: Tejinder Gill, General Manager of The Trade Desk in India, inquires if an OTT model that is fully or partly supported by advertising...
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The Senior Marketing Director of P&G Health spoke to e4m about the FMCG major’s new product, the marketing strategy and more
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Industry experts suggest greater use of social media, content platforms and technology this year
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At e4m Pride of India Brands: The Best of North conference, Co-Founder, Chairperson and COO Upasana Taku shared MobiKwiK’s journey with Mona Jain, Chief Revenue...
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According to a report by TAM AdEx, over 1200 advertisers associated with the movie genre during 2022
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The company’s advertising revenue grew 57.09% to Rs 10495.51 crore
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The Consumer Affairs Ministry released guidelines that demand complete transparency from influencers and celebs endorsing a product on social media
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The much-awaited fest of creativity attracts advertising, marketing and media industry professionals from across the country
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The apex court has asked Google to come up with an explanation on the same by Wednesday
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Arvind RP, Marketing Director, McDonald’s India West and South, speaks to e4m on inflation, the company’s media mix, the new menu and expansion plans
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Industry experts say at Rs 7 crore a match, it is a good deal for Viacom18, and if well marketed, the league has the potential...
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Each match has been valued at Rs 7.09 crore
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Grand EFFIE was won by Leo Burnett India for Whisper India’s campaign, 'Meta presents Special Award for creator marketing' was awarded to Mondelez, Wavemaker, and...
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The actor started his ad journey in 2005 as a little-known model for a hotel brand
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Today, we begin our latest series on the Indian adland's beloved mascots, and who better to open the list than India's favourite monarch?
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A total of 11400 brands advertised on news TV in the year, according to TAM report
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According to Data.ai’s ‘State of Mobile Report’, riding high on cricket, Hotstar attracted the most active and engaging users in India in the past year
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With walled gardens and regulatory changes reducing available third-party data signals and driving new privacy requirements, first-party data will be more valuable than ever for...
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The campaign has been curated by L&K Saatchi & Saatchi
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When MIRC Electronics wanted a piece of the customers' mindshare in the 80s, it decided to take a fiendishly good route to achieve it
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Action taken after consumers call out Big B & Britannia for promoting Milk Bikis as substitute to milk & wheat for children
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The company saw more than a 39% increase in revenue from Rs 7,394 cr to Rs 5,311.5 cr
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On National Youth Day, e4m explores why a career in game streaming and content creation, whether in gaming or just in general entertainment, is not...
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Twitter Blue will be an avenue to identify audience behaviour. While this is key for brands to increase their engagement, it also opens up a...
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Varghese recently stepped down as the Chief Commercial Officer of ShareChat
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As per TAM AdEx - Rewinding Y 2022 for Television Advertising report, over 14200 brands advertised on TV in 2022
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Mohan will reportedly be in office till January 15
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Experts say the industry's perspective towards connected TVs is shifting with several players recognising its potential as a media vehicle
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Criticism, memes and cartoons are being shared to ridicule the airline for its alleged mishandling of two recent incidents
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From Burger King's 'ambush marketing' ad to Zomato's controversial spot, Hrithik has had an eventful year of endorsements
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Saurabh Nath, Head of Brand Marketing, Swiggy, shares the insight behind the brand’s new campaign ‘Plate Date’
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Sodhi put in his papers on Jan 9
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The app is expected to sell inventory, not on impressions but as 10-second slots, the way it is sold on TV
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As the official rate card is being sent to agencies, it is believed that Disney Star is looking at a 10% hike against the 2022...
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Prior to Bharat24, Singh was Managing Editor of ZEE Hindustan
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The Vice President & Head of Marketing at Pepperfry takes us through the new-age furniture brand’s marketing strategies, product innovations, market share, and much more
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Last year, it signed an agreement with YuppTV to expand the global reach of Doordarshan's DD India channel
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Web3 can build solutions that prioritise user privacy & security while improving the overall user experience, say industry players
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Why do some founder-CEOs have a penchant for appearing in their own ad campaigns?
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The actor has had an eventful brand journey with a fair share of controversies
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The campaign has been conceptualised and created by CreativelandAsia
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The 360-degree campaign is named ‘Kholiye Khushiyon Ki Tijori!’
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The ad showcases the couple enjoying a playful conversation
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Pedersen lost his battle to cancer on January 4
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As the billboard jugalbandi between Blinkit and Zomato got viral on internet, many brands came up with similar creatives to milk the ‘dhood-kheer’ line
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In today’s Epilogue 2022 series, Sharma, the MD of Ruder Finn India, says that the youth of today make up in leadership what they lack...
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She will report to Rob Gilby, CEO of APAC
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Goswami was earlier the Marketing Head at Gaana
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Bids to construct the film city spread over 1,000 acres will be closed on Jan 7
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The latest TV spot for the eyewear brand has been conceptualised by Tanmay Bhat and co.
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Rai, the Chairman, MD and Editor-in-Chief of Bharat Express, tells us about the inception of the soon-to-be-launched news channel, its business strategy and more
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Amid massive loss in market value, layoffs and high-level exits, Meta now has to deal with a €390m penalty imposed by a UK court for...
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Media and marketing experts tell us how brands can best crack the algorithm for voice searches in India, as well as optimize video searches
In the newly created role, Deshpande will be looking after brand communication, retail business and CSR
Pant was earlier President - East Asia & Japan Zone
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He takes over from Nikhil Sahni who will be assuming a new regional role
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Netflix has joined the collaboration with an OOH campaign
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Besides being one of the most sought-after actresses, Padukone has been the top choice for brand endorsements as well
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The CMO of RSH Global talks about the company's most well-known brand JOY, how it supports women’s rights and why it prefers traditional marketing over...
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MIB’s Broadcasting Infrastructure and Network Development scheme also includes development of high-quality content and upgradation of capacity of the DTH platform
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The Kerala High Court is likely to hear the petition this week
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Industry leaders predict the print sector will see a growth spurt in 2023 as advertisers return to the medium; stabilising of newsprint prices to help...
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Standing out in a cluttered world of online advertising is a major challenge for brands in 2023
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Prior to this, Katyal was Business Head at Twitter India
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The total number of registered MSOs now stands at 1,748
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The additional price is to match the money paid to buy out stake of founders
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Mamaearth’s parent company, which seeks to raise funds through IPO, faces public scrutiny as its marketing splurge came to fore
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Stakeholders welcome the Centre’s proposals, say this will help in establishing a sustainable industry while promoting responsible gaming
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From AI, ML AR and VR to metaverse, there’s a bunch of tools that are becoming hot topics for the new year, say experts
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The marathon will be flagged off from CSMT on January 15
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The online gaming companies will have to comply to IT rules and go for mandatory verification
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DNF to give impetus for online news platform
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The platform spent Rs 1,848.70 crore compared to Rs 570 crore in FY21
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Patidar was one of the first few employees of Zomato
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Singh was previously Country Manager at Josh
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Industry leaders say 2023 will be the year for the outdoor medium - along with the expansion of OOH media as a whole digital OOH...
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With online gaming sector expected to reach Rs 153 billion by 2024 to become the fourth largest segment of the Indian M&E sector, advertising possibilities...
Gopala Krishnan CS has been promoted to Chief Manufacturing Officer
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Hola was previously with Oyo as SVP Global Brands
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The three-film campaign by Thought Blurb Communications extends the brand's 'G Maane Genius' philosophy
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He passed away in Mumbai on Sunday
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This was Simha’s second stint with the company
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Social commerce market is estimated at $2 billion and is expected to grow at a CAGR of 50-60% in the next 5 years, say insiders
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Abhinav Iyer, Senior General Manager, Marketing & Strategy at The Muthoot Group breaks down Muthoot Finance's new campaign, out just in time for 2023
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We are looking at an explosion of possibilities with 5G supporting AR, VR and a host of virtual integrations, say industry observers
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Slapped with hefty penalties by CCI, Google braces up for a tough time ahead in India in 2023 despite record growth
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Nilesh Malani, President & CMO, Polycab India Ltd, talks about the brand completing 25 years in business, shares insights around adopting a fresh marketing approach,...
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The global football icon who embodied qualities like strength, skill and superiority was a favourite among brands
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Prashant Agarwal, Marketing Head, Health Supplements, Dabur India Ltd. talks about the relevance of Dabur Chyawanprash’s latest campaign, and how the flagship brand fared during...
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We look back at campaigns that were appreciated on various fronts this year
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From more growth for TV advertising to further push to digital transformation, here’s what experts predict for the next year
Chakravarti, Creative Head, West, joined DDB Mudra in May 2021 from Taproot Dentsu
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Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year
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Indian government's move to recognise esports will also enable brands and advertisers to enter the system with more ease, say industry experts
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Media reports say that he is set to leave the company in January 2023
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A recap of the significant people movements in the creative and marketing sphere
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It was an eventful year with industrialists acquiring big media properties and pandemic-led woes bringing rivals together
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Khan is among the most valued celebs in India and has added scores of brands to his endorsement kitty in the recent years
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Sonali Malaviya named Chief Strategy & Transformation Officer
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As the year comes to an end, we look back at some of the key people movements in the tech universe
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Industry players say they are now looking at bringing down content costs and providing immersive content for adapting to changing consumer behaviour
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The actor features in the final episode of Asian Paints Where The Heart Is Season 6
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The parliamentary standing committee on finance presented a 70-page report highlighting how tech giants have certain advantages that tilt the market in their favour
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Elon Musk has tweeted that the new feature will let users see how many times a tweet has been viewed
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The cricketing body has reportedly asked both sponsors to stay on board till March 31, 2023
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Here's our pick for the most creative spots between December 1st and 15th
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While 2022 saw purpose-driven advertising taking the lead, the upcoming year will be the one for integration and immersive experiences, say experts
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The players’ auction for IPL 2023 is slated to be held in Kochi today
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YouTube's dominant market position and enormous mind share have given it a dominant place in the creators' universe, share industry heads
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Hansa lists the top four trends that ruled in 2022
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A big part of the Santa Claus lore we have today is thanks to Coca-Cola and an artist named Haddon Sundblom
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Chandrika Jain, Director- Marketing, Lenovo India, shares interesting insights into Lenovo's 'human-centred innovation' campaign
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Radio industry heads say 2023 will see the sector going in for further diversification, expansion of digital radio and building of more indigenous properties
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Guest Column: Jai Lala, Chief Executive Officer of Zenith India, lists the key trends that will dominate India's dynamic digital landscape in the year to...
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While Star Sports is reportedly seeking Rs 35-40 lakh for a co-presenting sponsor slot, JioCinema is said to have priced its inventory at Rs 20...
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Kaif has strengthened her partnership with Pepsico after being named the brand ambassador of its packaged water brand
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The banter was staged by the brand to create intrigue and to engage Sharma's active fanbase on social media
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Jayen Mehta, the CEO of Amul India and Nitin Karkare, Vice Chairperson at FCB Ulka let us in on the dairy co-op's brand strategy for...
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Sivan, Head of Marketing, Cargill’s Oil Business in India, talks about the new campaign for Gemini Oil, the brand’s journey since its inception and more
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The value of the IPL ecosystem has grown 75% in dollar terms since 2020, said a news daily on the basis of a report by...
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The growth was compared to the same period last year, TAM data reveals; over 400 brands advertised in durables in the same period
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Suresh Narayanan, the Chairman and Managing Director of Nestlé India, spoke to e4m on the sidelines of the 6th CII Marketing Leadership Summit 2022 in...
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Industry experts are unanimous that Google’s new tool will present enormous opportunities for advertisers
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Prior to this, Joshi was with Wunderman Thompson as Vice President and Senior Creative Director
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With VCPL claiming 5,330,792 equity shares, Adani Group's total shareholding has now increased to 37.45%
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Ankit Anand, India Strategy Lead, Bobble AI, spoke on ‘Building a future-proof digital strategy’ at the e4m-Xaxis Programmatic Summit 2022
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With top broadcasters revising pricing and publishing their RIOs, the cable industry now fears that the changes will entail loss of subscribers to OTT and...
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The broadcaster deferred the launch of these channels in December last year
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In a letter to BARC CEO Nakul Chopra, Avinash Pandey, President of NBDA, contended that the ratings agency's four-week rolling data methodology has been ineffective
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Industry observers note that large advertisers have started investing in other platforms, and tech biggies like Google and Meta are feeling the pinch
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Industry leaders took part in a panel discussion at the e4m-Xaxis Programmatic Summit on optimising and integrating digital media strategy keeping programmatic on high priority
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Devanathan - Senior Director, Social Commerce, Myntra shares insights on the idea behind Creator Fest, content-led marketing and more
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The ad is a part of the brand's #ShuddhAurSaccha campaign
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The campaign has been conceived by Wondrlab
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A news report says that ZEE, Culver Max Entertainment and Sun TV Network have increased their a la carte and bouquet rates, and have filed...
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Singh, Vice President-Marketing, Tata Motors, delivered the keynote at the e4m-Xaxis Programmatic Summit 2022
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The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users...
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Speaking at the e4m-Xaxis Programmatic Summit, Yadav, General Manager, Xaxis, shed light on discovery commerce as a concept and why advertisers need to focus on...
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Mohan, CEO, UpGrad, addressed the topic ‘Making Programmatic ads work for edtech platforms’ at the e4m-Xaxis Programmatic Summit held on December 16
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It’s been a harsh year for the tech space, with the economy taking a downturn post-war & the pandemic. Experts say the layoffs were part...
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The partnership with Kiara aims to create awareness around how self-care is a way to shower yourself with love - something we could all do...
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The refreshed mobile app takes a content-first approach through bite-sized information, aided by visuals, enabling users to make data-backed investment decisions
The process is to be tentatively held on December 19, 2022
Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech - GroupM India Emerging Tech Lead - WPP India, writes on what makes voice tech...
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As per figures shared by the I&B minister in the Rajya Sabha, the government has spent Rs 154.07 cr on advertising in the current FY;...
Experts discuss their intrigue, optimism and concerns about the elusive metaverse and what the coming years may bring for the field
All big players, including Viacom18, Disney Star, Sony and Zee, Amazon Prime Video and Jio Cinema, will try their luck, say experts
8 artists will come together in this musical venture - Guru Randhawa, Armaan Malik, Arjun Kanungo, Shalmali Kholgade & OAFF, that will air on MTV...
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In 1988, the tea brand teamed up with tabla maestro Zakir Hussain when it wanted to reach out to the aspirational middle class
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The sponsorship deal may last only till March 2023
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Bhalla, Group Chief Commercial Officer, of HT Media Ltd, opens up about his eventful tenure at the company and his plans to move on after...
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In November, DD Free Dish had said that the channels will be available on the platform from December
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Rohit Jawa and Priya Nair are the frontrunners for the post, claims a media report
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The TAM AdEx report reveals that film stars featured in 80% of advertisements in the July-Sept '22 period
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e4m spoke to some of the top marketers in the country, asking how they would remember this year
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Raman was previously with Snap Inc where he was the Vertical Lead
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With Truecaller Business Solutions, BluSmart has increased its calling efficiency to 82%, making communication more seamless
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While in 2021-22, the spends stood at Rs 179.04 crore for print and Rs 101.24 crore for TV, this year till December it is Rs...
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Industry watchers dissect the controversial mock ad by Vim
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As Twitter tries to steady itself in the aftermath of Musk's buyout, experts weigh in on whether its Indian alternative Koo has the potential to...
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The samples have to be submitted by the end of this week, officials from leading news channels have told e4m
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Experts say while an overall lull post Diwali is expected, for news channels, factors such as decline in viewership and channels pulling out of BARC...
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The campaign celebrates the grandeur and glamour of Indian weddings
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In his role he will be responsible for managing all digital properties from growth perspective for IDPL business
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Here's our roundup of the most memorable campaigns between November 16 and 30
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Cleartrip’s brand head speaks to e4m about the new Clear Advantage offer, their marketing plan for the next year, and more
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With the promise of a captive audience and high views, it's little wonder why brands are turning towards gamers and streamers for quality engagement, say...
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Globalization, digital awakening and blurring cultural boundaries have led brands to offer lucrative shopping deals for festivities like Black Friday, Halloween & Thanksgiving, note industry...
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As Mindshare celebrates its 25th anniversary, APAC CEO Helen McRae and South Asia CEO Amin Lakhani share the agency’s journey as well as the plans...
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Subscribers can also avail themselves of 1080p video uploads, reader mode and blue checkmark features
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Industry players say there is great potential in utilising smart keyboards for marketing provided it stays non-intrusive and doesn’t invade privacy
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The meter count currently stands at 50,000
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The MIB last month issued an order making it compulsory
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Leading D2C brands didn’t advertise on TV for months barring the IPL season
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Dr Annurag Batra, Founder, exchange4media Group and Editor-in-Chief of BW Businessworld, has invested an undisclosed amount in the media start-up’s first round of funding
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As per reports, Twitter representative is likely to rope in content moderators
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OPPO’s CMO Damyant Singh speaks to e4m on the recent collaboration with the popular show House of the Dragon and how reading consumer behaviour helps...
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He joins from Coupang where he was the Head of International Marketing
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Fiber internet connectivity, which empowers connected TV, is currently severely limited in India, standing at 12-14 million homes
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Sharma was associated with the network for over 17 years
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His previous role at Wavemaker was National Director, Partnerships (Content, Tech, Gaming and Sports)
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At the ‘Addressable TV and Beyond’ summit hosted by GroupM's Finecast on Wednesday, it was shared that India's TV penetration stands at nearly 70 per...
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The search giant was questioned by MIB over online betting ads that were still allegedly running on YouTube and Google despite a government advisory issued...
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Purpose-driven communication, customer-centric approach, and more use of social commerce are some of the trends that will rule 2023, say experts
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A letter has been sent to the search giant by the MIB in this regard, according to media reports
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The IBDF has written to the government asking it to either delete the stipulation or provide subsidies and tax incentives to broadcasters airing content of...
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As per the ministry’s report, the expenditure for the fiscal stands at Rs 3728.99 crore
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Digital advertising’s market share in 2022 touched 48.8%, while TV rests at 36%, according to recently released GroupM This Year Next Year 2022 report
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Sanmesh Sapkal and Hima Bulusu have been promoted as Associate Directors, Key Accounts (M&E) and Kruthika Ravindran as Associate Director, Key Accounts (Non-media)
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Dudeja will report to Vice Chairman and CEO Joemon Thaliath
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Thoreau, CMO - The Body Shop, shares thoughts on the brand's business vision and why its activism isn't skin deep
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According to the This Year Next Year 2022 Global End of Year Forecast, the ad revenue growth in 2022 will be 15.8 per cent
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He will report to CEO Ketan Desai
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The Editorial Director & Editor-in-Chief of Times Now during a roundtable spoke about the channel’s performance, channels pulling out of BARC and much more
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The Managing Director-Asia of Magnite spoke to e4m about rising consumption of AVOD, the potential of connected TV and more
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As per BSE data, the open offer garnered a subscription of 53,27,989 equity shares
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Digital sports viewership has been increasing significantly year over year, even though TV still has a larger audience than all other media
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Industry experts tell us why the partnership between brands and UPI platforms is a win-win for both
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Ahmed has been associated with HDFC Bank for close to eight years.
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Shoma Narayanan, Managing Director - Group Strategic Marketing and Communications, DBS Bank India tells us all about the new campaign, brand ethos and the challenges...
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Paul has stepped down from her role as Vice President at the news network, according to sources
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The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key trends in the digital landscape...
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Experts say GEC and sports genres have taken a bigger hit than others since new-age advertisers were heavy buyers of reality shows and sports
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The launch will be preceded by the second edition of the e4m Influencer Conference 2022
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At e4m Screenage Conference 2022, Damyant Singh Khanoria, Chief Marketing Officer, OPPO India, shared interesting insights as part of an address on ‘Meet The Screenagers’
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Among other things, the draft proposes that firms use consumer data only for the original intended purpose
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To be held on November 29, 2022, from 10am onwards at The Radisson Blu Plaza, Delhi
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At e4m Screenage Conference 2022, Girish Kalyanaraman, Vice President and Brand Operations Leader, Indian subcontinent, Procter & Gamble, spoke on ‘Making Mobile Technologies Work for...
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While NCCS A recorded a growth of 20 million viewers on TV, NCCS AB has grown by 94 million viewers over the last 3 years...
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Beanly has been founded by Rahul Jain and Samayesh Khanna
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Bolloré, Chairman-Vivendi and Chairman & CEO-Havas Group, shares his optimism for Havas India and how the company's integrated approach gives it an edge over competitors
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The regulator has said the inclusion of popular channels in bouquets would give consumers a fair balance of choice of channels
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Roy comes from TCM Sports
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Season 7 of Koffee with Karan, a Disney+ Hotstar exclusive, has delivered 100% success for brands, outperforming industry benchmarks, upping the ante of key brand...
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At the e4m Screenage Conference 2022, Buxton, MD (Asia) Magnite, discussed key insights from the company's recent study on streaming in India
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At e4m Screenage Conference 2022, the Managing Director of Blue Star said companies should be marketing-oriented rather than sales-focused
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Dolly Jha, MD, Nielsen Media-India, and Prithvi Raj, Director - Strategic Media Client Leader, Nielsen India, spoke at the e4m Screenage Conference 2022 on the...
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Madison Media, Interactive Avenues, InMobi, PHD Media, OMD among other key winners
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The two sides have been at loggerheads ever since the regulator came out with the first amendments to the NTO in January 2020
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Kaushik succeeds Amit Jain who has decided to retire this year-end
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To be held on 29th November, 2022, from 10am onwards at Radisson Blu Plaza, Delhi
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Content volume has risen due to increase in the number of TV channels, but revenue of production houses has not increased as much because the...
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Experts see a chaotic time ahead for the crypto industry as uncertainties take over the market
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Khambatta passed away on Saturday, 19th November
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According to the company statement, Iger will be 'more uniquely suited' to lead the company during its crisis period, following falling stocks and lacklustre earnings...
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The campaign has been curated by Creativeland Asia
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The brand has unveiled a TVC - Din Khatam, Fantasy Shuru – for the same
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The campaign is titled ‘shaadi ka khayal’
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To be held on November 29, 2022 from 10 am at the Radisson Blu Plaza, Delhi
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Industry experts believe that impressions and influencer marketing could help with personalized advertising once third-party cookies are phased out
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Andrew Ellenthal, Global EVP - Sales and Client Servicing, MediaMath, spoke to e4m during his recent India visit about the evolution of digital advertising, ad...
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Wavemaker Global CEO Toby Jenner speaks to exchange4media Editor Naziya Alvi Rahman about the agency's five-year journey in India, and more
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Prior to this, Biyani was Senior VP & CFO of Times OOH
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Gupta, Group CFO, HT Media, said the company's operating revenue rose 10% to Rs 344 cr
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Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
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The government will soon work towards actioning the recommendations that come out of the report, the MIB Secretary said at the CII summit
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Pithawalla, Sr Vice President and Head of Brand and Strategic Insights, Godrej & Boyce, talks about the company's association with the country's growth, its marketing...
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Industry players contend that the two sectors are independent of each other, and it's key for marketers to distinguish between esports and casual gaming as...
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Jain set up Sportskeeda in 2009
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Devanathan will take charge on January 1
Kumar will be primarily responsible for analyzing consumer behaviour and using all channels of communications and marketing to reinforce the brand message in a sustained...
On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years
The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing
The agency retains the media duties of the auto major for 5 more years following a multi-agency pitch
Brands are going to pause and play the wait-and-watch game going forward, say industry experts
Aggarwal is believed to take up a similar role at the South Korean company
Sankalp Mehrotra, VP - Monetization, Flipkart, spoke to e4m about the growth of Flipkart Ads, what’s driving AdEx on e-commerce platforms in the country and...
At WPP Commerce 2022, Kedar Lele, ED Customer Development, HUL & Head of CD- South Asia, explained how brands can successfully connect consumers, customers, and...
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Prior to this, Joshi spent more than three years as the Executive Director of Wonder Cement
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Guest Column: Rajiv Dubey, Head of Media, Dabur India, breaks down how some errant channels have been exploiting the landing page for views and why...
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The data obtained from TAM suggests that advertising volumes of TV and digital witnessed a nominal increase during Aug-Oct; print and radio fared better
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On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood
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At a time when the ed-tech sector is rocked by crisis, adopting timely marketing and a hybrid model could be the way forward, say experts
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Kapoor departs after being with the company for six years
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It may be a while before brands find a perfect substitute for Twitter, say industry watchers, who suggest placing their bets on the next best...
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Industry watchers say OTT aggregation allows pay-TV players to access a large market, unify the services and increase affordability
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Google and Meta India's combined ad revenue alone has crossed Rs 41,000 crore in FY22, which is higher compared to the total revenue projections of...
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The key communication of the campaign is #MyMakeupMyWay in which the brand film talks about breaking stereotypes
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The campaign #Kyunki Khana Sirf Khana Nahi Hota has been conceptualized by Dentsu Creative
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The ad is a part of the brand's new campaign #BahaanoKeSideEffects
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Industry insiders had hoped that the pilot project of including esports in this year’s games would fuel the Indian gaming industry
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Print ad revenue increased 10% to Rs 254 crore from Rs 232 crore
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Industry watchers expect the growth to continue thanks to digital's superior audience with intent, brands' e-comm adoption and platforms' excellent conversion rates
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Advertisers feel BARC must provide landing page details separately so that they have a fair idea of a channel’s viewership and organic growth
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He has worked for Informist Media, Cogencis Information Services and The Economic Times in the past
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From Cadbury to Coca-Cola, many big brands are investing in Insta Reels
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Executive President Nandan Srinath will also be moving out
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Arghya Chakravarty, who recently joined Shemaroo Entertainment as COO, talks about their game plan to become a consumer-facing company, and more
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Industry experts explain how Decisioning can streamline the entire process of media buying, empowering advertisers with flexibility, transparency and control
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Industry experts say the new boss of the social media giant has expressed his commitment to make the platform less polarised and safer, which would...
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The campaign highlights the brand’s approach towards language proficiency test
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While most Twitter users appreciated the post, some were disappointed that the brand didn't think of 'Muska', a much more befitting pun for the brand
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At the Q2FY23 earnings conference call, Agarwal, Non-Executive Director, DB Corp, shared that the impact of correction should be visible from the Q4 of FY23
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Previously, Khetan was with Reckitt where he last served as VP (marketing)
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Undivided attention, longer watch time and lower costs are some of the factors pushing brands towards OTT content, say experts
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Kazi, President - Data, Performance & Digital Products at GroupM, lets us in on the inner workings of Finecast and how it will bolster the...
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Many factors are to be blamed for drop in digital ad revenue of big companies like Google, Facebook, Snap and Microsoft, say experts
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Dhawan will spearhead the network’s broadcast ad revenue operations and drive monetization strategy for new and entertainment channels apart from branded content
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MeitY has reportedly pushed for a three-member grievance appellate committee
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The ed-tech platform's advertising promotional expense grew to Rs 519.64 crore from Rs 393.39 crore in FY21, according to Tofler
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Salam, Founder/Managing Director at PlainSpeak, speaks to e4m about evolving with the digital world and what the future of marketing could look like
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Apart from CEO Agarwal, Twitter CFO Ned Segal and Head of Legal Policy Vijaya Gadde have also exited after the $44 billion Twitter deal was...
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As per TAM AdEx data, while ad volume for English newspapers climbed 17% in 2022 compared to 2021, it grew 4% for Hindi publications
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The MIB requested the audit after it suspected discrepancies in the revenue calculations of DTH providers
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Industry watchers let us in on the creative trends that worked for brands this Diwali
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Experts look at the growing OTT industry and how advertising, as well as subscription models, will benefit the market
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Overall, the company recorded a growth of 10.3%
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The Indian arm of the social media giant had recently recorded a staggering 74% growth in gross ad revenue
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As per the remedial proposal offered by ZEEL, the company will sell Hindi GEC Big Magic and Hindi movie channels Zee Classic and Zee Action
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The king of moment marketing, the dairy co-op has created a befitting topical ad for the occasion of Sunak becoming the PM of the UK
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Wadhwa, Head of Sales, Bikano, Bikanervala Foods Pvt. Ltd., on how the brand stands out in a crowded, colourful market
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Current APAC CEO Christophe Cambournac moves to global role
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The global creative network has also appointed Iván Czwan Altobelli as Global Chief People Officer; Julie Scelzo as Global Clients Chief Creative Officer and Jon...
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This is the second such penalty imposed on the internet giant in a week
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We pick out the campaigns that have stood out among the clutter of festive ads
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The cost-effective audio and podcast ads can help brands expand their young consumer base amid economic constraints, experts say
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The four-film campaign has been created in association with Mumbai-based creative agency tiqui-taka
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Despite all odds, Indian gaming firms plan to scale up as the market is poised to grow to $7 billion, holding potential for overall economic...
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Manish Agarwal has stepped down as CEO to pursue an entrepreneurial journey
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Gupta, CEO and VP of Titan (fragrances and accessories), lets us in on the growth targets, media mix and vision for the newly launched IRTH...
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Singh was earlier Executive Vice President, Media, at Isobar India
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The regulator said Google’s business was found to be driven by the ultimate intent of increasing users on its platforms so that they interact with...
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Industry leaders say they are confident of making record sales; go all out with promotions and offers
Google claims the process ensures that no user-level data is ever shared between parties and the aggregated data is only readable and meaningful in the...
The ‘Festival of Change’ is a pan India campaign
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The account was won after a multi-agency pitch
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Khatija Lokhandwala, Zivame’s marketing head, speaks to e4m about the brand's recent festive sale, marketing strategies and more
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Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs
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Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m...
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Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with Prabhu Deva, expansion strategies &...
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The streaming giant’s total subscriber count now stands at 223.1 million
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The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online vs offline sales and more
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In its quarterly earnings release, the company said the economic sentiment remained weak during the quarter due to high inflation posing a challenge for companies,...
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Kumar, Country Head - Indian subcontinent & Indonesia, Booking.com, spoke to e4m about the ICC T20 World Cup campaign, India being a priority market, the...
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Aparna Purohit, Anupriya Acharya, Prabha Narasimhan, Divya Karani among the other toppers in the list this year
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Bulchandani, Global CEO of Ogilvy, speaks to e4m Editor Naziya Alvi Rahman
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He will be succeeding Anil Viswanathan, who has been elevated as Managing Director, Vietnam, Southeast Asia, Mondel?z International
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The company has recently forayed into the handbag category and has launched a 30-second ad by Wieden+Kennedy
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He will be replacing Hemant Rupani who was recently appointed as President for the company's South East Asia (SEA) Business Unit
The company has recorded its gross ad revenue at Rs 16,189 crore for FY22 and seen its net profit zoom by 132% to Rs 297...
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Industry experts believe digital radio platforms will offer tremendous opportunities for all stakeholders, from listeners to channels to independent audio creators to, of course, advertisers
Chandrasekharan will oversee development of feature films and web series in southern languages
As per industry watchers, the combined network will have a strong presence across genres but the merger is unlikely to have major ramifications on the...
He will be operating out of the Mumbai office
Digital exclusive audience limited to 12 million only, providing barely 1% incremental over the TV universe
Gill, India CEO of The Trade Desk, shares how the company is working to bring more clarity and domain knowledge for brands, and agencies newly...
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Fiction on all 7 days: Why Star Plus & Zee TV stand to gain from revised programming
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The phenomenon of ‘ghosting’ is not new in the sector, but its extent and scale have gone up over the past couple of years, say...
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A look at Mr Bachchan's ad journey and his unflappable brand appeal on his 80th birthday
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Sharma has been leading Twitter Next in India since 2017
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Patnaik was earlier with Cargill as Managing Director, leading pan India sales and distribution
The news comes close on the heels of co-founder Rohit Raj's resignation
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Nag's last stint was with BMW India
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Boke was head of Customer & Shopper Marketing -- Food and Beverages
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Viewers will also have access to other curated content around the tournament
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On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
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He will oversee business strategy and revenue growth for India across all Meta platforms
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The Viacom18 CEO - Sports spoke to exchange4media about the network's plans for FIFA WC and its acquisition strategy during the IPL and ICC media...
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In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will...
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Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage startups may not be able...
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The campaign is titled ‘Never Stop: Innovating for a healthier world’
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We bring you an interview series with marketing leaders as they discuss their fondest memories of watching Cricket World Cups on TV as well as...
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With consumers showing an increasing need to be cautious about their health, startups have taken to social media and digital platforms, and are creating quite...
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Industry experts are optimistic that spending by consumers and advertisers will match the pre-pandemic level this festive season
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While inflation continues to bother consumers and brands both, marketers are trying their best to boost their festive sales, say experts
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The account will be serviced by Mirum’s Mumbai office
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Launches campaign with the actor in double role
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Nitin would be based out of Mumbai and report to Oindrila Roy, Managing Director, Publicis Worldwide India
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The film series has been conceptualised by FoxyMoron
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The digital campaign addresses the challenges faced by students while studying
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Ashish Anand, currently General Manager, Zonal Head (North & East) has been appointed as Director Dealer Network Development, Customer Quality and Training
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The Chief Marketing Officer of ICICI Prudential Life Insurance speaks on the changes in the insurance industry post-pandemic, tech making inroads into marketing, the power...
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Following a few tumultuous years of lacklustre sales, leading car makers like Maruti Suzuki, Tata Motors and Toyota have witnessed a bumper sale over the...
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TV is still one of the highest reached media and has been an integral part of brands' growth journey, contend industry heads
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Odd was most recently associated with the WPP network
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Krishnan replaces Ravpreet Ganesh who is now moving on from the Groupe
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The account will be serviced from the agency’s Mumbai office
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Industry players say it is time to embrace metaverse and other tech tools as one can communicate with the audience in a way that is...
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The campaign showcases real-life inspiring stories of five influencers
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Cothas and Levista have built a legacy of coffee marketing in the southern region of India
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Industry experts say the print AdEx may experience a growth of 15–17% this festive quarter as compared to 2021
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While a lot has been spoken about the legal and ethical sides of the issue, exchange4media looks further, into the financial aspects of landing page
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The service is called Discovery Commerce
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With this deal, Pepperfry will foray into commercial fit-out projects in retail, banking and HORECA (hotel, restaurant and cafe) segments
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With a power-packed cricket line-up on television coinciding with the festive season, TV advertisers have a great opportunity to dominate SOV in their categories during...
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The tournament is slated to start on Oct 11, but there is no clarity about the Indian team sponsors or on-air advertisers
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With the festive period around the corner and fresh content releasing directly on OTT AVOD platforms, category players expect a higher growth rate in the...
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Sivanandan joins after a 14-year stint at Google and will take up his new role in October
The #RukMat campaign revolves around motivational theme to encourage the audience to push their boundaries
Esports players hope the victory will bring more opportunities for the next-generation sport and support for nurturing talent
Sethi, Founder & CEO of Rage Coffee, shares insights on recent rebranding, association with cricketer Virat Kohli, marketing strategy, and more
Advertising experts say human intervention is necessary even in tech-driven campaigns for spotting red flags; celebrities may now get wary of deep fake ads
The sector is upbeat as there are high-impact properties lined up in second half, but is also considering the concerns circling around inflation and slow...
Indian AdTech companies have secured over $450 million funds from venture capitalist firms over the last two years
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At the Q1FY23 earnings conference call, Agarwal, Non-Executive Director, DB Corp, shared that they are hopeful that the print sector should be reaching a satisfactory...
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The ad, created by TBWA/India, has drawn criticism for its very idea and has also been called a copy of a three-year-old short film
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Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from production houses, corruption appears to...
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Most big companies like HUL, Godrej Consumer, Britannia, Colgate-Palmolive and Dabur have asserted that they will continue to spend on marketing to ensure higher brand...
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The #KhudKiSunLe campaign spreads across multiple platforms including TV, Print, Digital, and OOH
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During the Q1 earnings call, Gupta shared that print business ad revenue stood at Rs 240 crore
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Are kickbacks given to creative agencies from the pool of money assigned to production houses for creating a brand film?
The mandate will be handled by the agency’s Bengaluru office
From being a cotton thread with little shiny beads to being bluetooth-enabled and diamond-studded, the rakhi thread has come a long way
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The double-digit revenue jump was driven by an increase in ad and movie business revenues
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The average monthly revenue per paid subscriber increased from $0.78 to $1.20 due to higher per-subscriber advertising revenue, the company said
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The creative concepts and screenplays for the campaign have been written by DDB Mudra
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The company said revenue growth was driven mainly by 170.5% growth in radio and 107.8% in solutions as compared to Q1FY22
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We bring you an interview series with marketing leaders across the spectrum as they discuss their fondest memories of watching Cricket World Cups on TV...
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The season ahead could be a spectacle for fans as well as advertisers on TV looking to leverage this high-impact media vehicle
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Net profit was up 6.13% to Rs 35.05 crore
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The campaign is part of the Ministry of Culture’s ‘Azadi Ka Amritmahotsav’ for the 75th Independence Day and has been welcomed by netizens as well
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Pandey, Ogilvy’s Chairman-Global Creative and Executive Chairman-India, completes 40 years at the agency. exchange4media spoke to him to understand his creative journey, and many other...
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The #PyaarkameethaBandhan campaign is planned as a mix of online and offline activities
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The TVC features brand ambassador and investor Shraddha Kapoor
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Ad revenue from Print has increased 82%
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Gupta, who has been with SPN since 2002, was in an advisory role since July last year
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The gaming application was removed from Google Play Store and Apple App Store on July 28
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Industry players positive that the sector will touch pre-Covid levels; freedom to be outdoors and emergence of new categories like online gaming and D2C brands...
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Publishers’ revenue too may take a hit, say industry experts
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The agency will look after Tata Power’s all business clusters, including generation, transmission & distribution
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Giri joins Salesforce India after an 8.5-year stint with cloud computing company VMware
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As per an Amazon-Kantar study, 73% of online researchers rely on Amazon for product research
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Roy Price, Founder of entertainment studio International Art Machine, says there are major opportunities to invent on behalf of customers - both Indian and global...
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Experts say locked phone screens offer endless possibilities for brands, but caution that the space should be used mindfully to attract customers and ensure they...
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The Glitch will be responsible for re-imagining OLX Autos online presence
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With Keventers on a Thursday, the dessert brand aims to shine the spotlight on India’s budding talent
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#SearchNahiResearchKiSuno is a multi-lingual campaign
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Anurag Thakur also noted that the volume of share of imports in percentage terms from Russia exhibited marginal increase in 2020-21 and 2021-22
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Guest Column: Yash Kulshresth, Chief Creative Officer, ^atom network, shares a few journey starters for Web 3.0
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The Chief Data & Technology Officer at IPG Mediabrands spoke to e4m about the recent Acxiom acquisition, data privacy issues and the focus on India
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Industry experts believe that despite some negative chatter about the nude photoshoot, the actor who has over 30 brands in his kitty will continue to...
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The account was won following a multi-agency pitch and will be managed by the agency’s Mumbai office
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The agency will be responsible for driving growth objectives and business opportunities in the international markets for Vadilal Ice Creams
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Rajiv Khandekar has been elevated as EVP – News & Production, ABP News & ABP Majha
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Rao was with GroupM for more than three years
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With the English Premier League all set to kick off on Aug 6, e4m analyses a report on the league’s audience profile in India &...
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The Co-founder & CEO of Gupshup, spoke to e4m on how the Silicon Valley-based Unicorn was helping businesses engage with consumers, the emergence of B2C...
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With this mandate, PepsiCo India has consolidated its media, creative and digital business with Publicis Groupe
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Timing isn't right for cookie phase-out due to the slowdown in ad spending globally given the microeconomic conditions. Also, Meta has reported declining revenues for...
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This, the tech giant said, is a growth of 2.7X in six months
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Roposo VP Abhinav Jain tells e4m that based on global trends live commerce is expected to make up 10-15% of the country’s e-commerce GMV in...
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The total active subscriber base of the pay DTH sector fell to 66.92 million in the JFM quarter compared to 68.52 million in the OND...
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Industry players say the Commonwealth Esports Championships is a great opportunity for marketers and advertisers due to the scale and reach of the event
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The search giant said there is a need for more time to evaluate and test the new Privacy Sandbox technologies that is supposed to replace...
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The company already has a strong presence in the US, Europe and China markets
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During Q1 FY23 earnings call, HUL CFO & Executive Director, Finance and IT Ritesh Tiwari said the company's priority was to drive growth that is...
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Volvoverse - the launch for Volvo XC40 Recharge - is the first-of-its-kind collaboration on metaverse across WPP India’s agencies
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The AI-driven campaign is to promote ColorFit Pro 4 series smartwatch
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Net profit was Rs 21 crore
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The brand’s Vice-President, Marketing, talks about how the pandemic reshaped marketing strategies for Shyam Steel and plans for the upcoming festive season
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In conversation with exchange4media, Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, spoke about how 2022 was panning out for the...
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Industry insiders say the question of bots is as relevant on other social platforms as it is on Twitter and marketers know that everybody is...
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The agency will bring a fresh set of ideas to achieve the brand objective of achieving better engagement across their B2B and B2C channels
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‘The Times of a Better India’ campaign is created by Wunderman Thompson India
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The campaign highlights stories of inspirational Indians - Sourav Ganguly, Nikhat Zareen, Avani Lekhara
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According to a source, the company is scouting for a replacement for Shah
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While Rs 1.96 crore was spent on advertising in 99 TV channels, the spend for print and websites stood at Rs 19.25 crore and Rs...
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Speaking to analysts during the Q2 earnings call, the Chief Operating Officer & Chief Product Officer said ad revenue will be a small part of...
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Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products, spoke to e4m about the launch of ‘Godrej Magic Bodywash', and its rational and sustainable strategies
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Last two seasons, several big & small brands pitched for SMBs in their campaigns. But as things go back to normal after Covid, experts say,...
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House of Veda is an ayurveda-based products company
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The move is aimed at improving the proliferation of community radios in the country
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In its sector report card, the watchdog has looked into a total of 4,184 ads across Education, Healthcare, Personal Care, Virtual Digital Assets, Gaming, and...
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Punit Bhatt, Assistant General Manager of Skoda India, recalls his favourite cricketing moments and his expectations from the upcoming T20 World Cup
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In an interaction with e4m, Soumya Mohanty, Kantar Managing Director – South Asia, Insights Division, says brands in categories like FMCG are set for better...
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Industry experts say smart and relevant marketing can help Uber get over the controversy
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The show had 1.6 million total views on YouTube till the filing of this report
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The regulatory authority has initiated a consultation process on the matter
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Amazon Advertising Head Girish Prabhu talks about the growth of e-commerce advertising in India and the role that Amazon is playing to drive its adoption...
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While some TV news industry heads are of the opinion that landing page gives an unfair advantage, others believe that there is nothing unwarranted
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Prior to joining pladis, Dutta was with Mars Wrigley
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The new measurement methodologies enable assessment of ad-based carbon emissions across all channels and markets
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Kumar moved out of DLF three months ago
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The government has empanelled 6,703 publications in 2022-23 as on 11th July, 2022, I&B minister Anurag Thakur informed the Lok Sabha
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The social media accounts of these channels have also been blocked for violating the Information Technology Act
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Guest Column: Arjun Kolady, Head of Sales, Spotify India, explains how brands can become a part of the conversation that takes place between creators and...
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Consolidated revenue from company's subsidiary TV18 too increased 10% to Rs 1,265 crore from Rs 1,155 crore a year ago
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Gilby joins dentsu from Nielsen where he is President, APAC
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The Group CEO of Havas Group India was speaking on the launch of UK-based creative agency, Cake, in the country
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Sitapati, MD & CEO of Godrej Consumer Products, spoke to exchange4media on the sidelines of the launch of a ready-to-mix bodywash
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The streaming company had predicted that it would lose 2 million customers in the quarter
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The FMCG major said it has spent Rs 1,334 crore on advertising and promotion in the quarter, compared to Rs 1,029 in Q1 of 2021
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The sports city will be home to cricket stadiums, a sportsplex, sports cafe, gym and much more
Under the brand’s ‘Dildaar Bana De’ umbrella, the film brings back brand ambassadors Amitabh Bachchan and Pooja Hegde on-screen
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9-day drive to Himachal Pradesh organized exclusively for Tata Motors’ SUV owners
Darji will report to Pallavi Chakravarti, Creative Head - West, DDB Mudra
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This is in addition to Murphy’s role as Global CEO of Havas Health & You; Chris Hirst, who has led Havas Creative Group as Global...
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Muralikrishnan has been serving as Chief Operating Officer since 2018
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Riteish Deshmukh dons the lawyer’s coat in the comedy reality show
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Ghosh, who held the post of Director-Marketing & Business Development at Bisleri, is currently taking a break before deciding on her next move
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Ghosh, who joins the agency after six years at Taproot Dentsu, will partner with India CCO Santosh Padhi
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The COO & Co-founder of SUGAR Cosmetics shares insights from the seven-year journey of building the brand, the evolving TG, the increasing competition and much...
The fact that only a handful of advertisers can afford to spend on the IPL will also make the going difficult for the rights owners
Prior to this, Setia was with Myntra as CXO & Head, Marketing & Social Commerce Business
Ropes in real estate expert Sarat Sinha to head it
This agreement will enable integration between Disney’s proprietary Audience Graph and the open-source identity framework, Unified ID 2.0
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Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans
George brings with him 14 years of experience and has worked with Enormous Brands & Grey Group
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Aimed at popularising GoMechanic’s at your door services by addressing and eliminating the hassles caused by car accidents and breakdowns
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Launched at INR 9.75 lakhs, India’s #1 SUV is all set to further its sales momentum
Venugopal joined KnowledgeHut upGrad in 2020 as Senior Vice President
Singh comes with diversified experience of over 35 years
The campaign is conceptualised by Creativeland Asia
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Prior to this, Ranade was with Kantar as Executive Director and Head of Media (South Asia)
At Wavemaker, Rambhia was last designated as National Director and Head of Sports Business
While ad space of the sector in print medium grew two times, radio saw an increase of 2.8 times. Ad insertions in digital rose 5.5...
Guest Column: Rohit Jindal, Business Head, MyGate, writes about why and how brands are increasing their focus on residents of gated communities
As per latest reports, Twitter has asked a Delaware court to schedule a four-day trial in mid-September
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Shaadi.com’s latest ad campaign talks about the platform’s evolution by going back and narrating the first success story, says Adhish Zaveri, AVP-Marketing
Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands
The campaign celebrates the gesture of each person being called out by their name at Starbucks stores
Industry observers note that such advancement in tech helps brands to directly access and influence users in a real-time arena
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Our focus has changed. Hence the decision to not do IPL next year, said co-founder and CEO Gaurav Munjal
Dhar, Founder & CEO of Banijay Asia, talks about interactive reality special Ranveer Vs Wild with Bear Grylls, & more
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Net profit stands at Rs 17 crore, an increase of 6.25% from the previous fiscal
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Experts opine that the actor is bigger than a few box office blips and the masses still love him
Prior to this, Jagyasi was CRO at ZMCL
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The rap anthem stars company employees in their natural element
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The #hpvsearchkiyakya is a public awareness campaign to educate about HPV prevention
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FCB India’s Group Chairman & CEO Rohit Ohri and Kinnect CEO Rohan Mehta share their ideas of creativity, equation after the merger and what lies...
While some industry experts say that leading corporates acquiring D2C start-ups will see increased spending and new marketing strategies, others opine that the impact may...
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The agency will be responsible for strategic planning and management of all PR-related activities for the brand
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Prior to this, Kapoor was with American Express as Director of Marketing
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At the recently held Pitch CMO Summit 2022, a group of expert panellists gave their insights on how data and creativity can make wonders for...
While speaking at the Pitch CMO Summit, the Maruti Suzuki India Senior Executive Director said data-driven targeted marketing helped their new model Brezza get 42K+...
Appoints CXOs across various verticals
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Guest Column: Naveen Murali, VP & Head of Marketing, Pepperfry lists down opportunities for brands to exercise in evolving times
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The total number of registered MSOs now stands at 1,753
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Rath is currently the CEO of Prudential Myanmar Life Insurance
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The account will be led out of the agency’s Mumbai office
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Subscription and related service revenue stood at Rs 3,982.90 crore
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Ad revenue grew 29.48% to Rs 3408.4 crore
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Dentsu Creative India's Amit Wadhwa and Gurbaksh Singh talk about 'building own brand' with Agency of The Year hoardings
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Taranjeet Singh, Criteo Managing Director, SEA and India, spoke to e4m about the company’s new brand identity and emerging trends in digital marketing
Ad rates for the upcoming IPL season are expected to be double, according to experts. Also, since the entry cost will be high, casual spot...
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We bring to you several exciting moments from the conference
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Gaurav Nijhawan, Shankar Iyer, Snehil Gautam, Yannick Colaco and Jai Lala discussed the partnership between data and sports at the conference
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Actress features in brand’s new ad campaign
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Chapek's contract was to get over in February
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At Pitch CMO Summit 2022, an esteemed panel deliberated on how brands could utilize available data to formulate and successfully leverage an omnichannel strategy to...
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Pitch CMO Summit 2022: Nachiket Deole and Gazal Bajaj deliberate on the topic ‘reimagining ad measurement in a post-cookie world’
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Official broadcaster Star Sports has roped in 9 brands for the Grand Slam
Pitch CMO Summit: Arvind Mathur, Product Head, mFilterIt, spoke about using technology & data for building brands
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Pitch CMO Summit 2022: Agarwal, Head - Brand & Marketing Communications, Panasonic India, talked about ‘converging the non-linear consumer journey’
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Nipun Marya, CEO, iQOO, spoke at Pitch CMO Summit 2022 on how the smartphone company leveraged data to pursue the quest for differentiation
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Mishra has been the Head of Marketing for Shemaroo since 2018
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Quora’s Chief Revenue Officer shares that the team in India is actively working towards helping brands leverage the platform's high intent and growing audience, 75%...
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The new guidelines may not have a major impact on influencer activities but a drop can be seen in barter deals being undertaken by brands...
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The event will be held on June 29 from 11:30 AM at The Leela Ambience, Gurgaon
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In a conversation with IMPACT Associate Editor Neeta Nair, Cook reflects on the last four years of VMLY&R and shares more about its future
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The Lions were bagged in the following categories: Creative Data (1), Direct (4), Media (5), PR (3), Social & Influencer (6)
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The Indian contingent has already won 39 metals, and is just one less than India’s best in 2017
The summit will be held on 29th June 2022 at The Leela Ambience, Gurgaon
The new first-of-its-kind offering will shed light on an advertiser’s digital carbon footprint
The Tamil Nadu Premier League, which will begin on June 23, 2022, is one of the most prestigious leagues in the state for cricket enthusiasts.
Flipkart Health+ is the healthcare foray of Flipkart, the Walmart group firm
A New and Powerful 5-in-1 Platform with Offerings Across the Debt Lifecycle
The iconic actor and model will be the face of the brand for its Healthcare and Instax Business
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Paramount+ will not have to invest in local content and marketing due to the company's partnership with Viacom18, said Paramount Global CEO Bakish at the...
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Guest Column: Mohanty, Creative Head, McCann Worldgroup, says amidst all the razzmatazz, what one really waits for is their work to be picked up, to...
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The Global CCO of Publicis Worldwide engages in an insightful conversation with e4m Editor Naziya Alvi Rahman at Cannes Lions
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In a candid chat, the FCB Global CCO talks about her favourite campaigns, the need to make space for talent to lead and her creative...
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Watch Oliver Saunders, Global Head of Addressability & DCO, Wavemaker, in conversation with Naziya Alvi Rahman
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Besides the Grand Prix, the Indian contingent bagged two Gold, five Silver and two Bronze Lions
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Rao has nearly two decades of experience of working in television, film, and digital platforms
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Will joins from RentPath
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Will joins from RentPath
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Prior to that, Bajaj was with Schneider Electric Pacific
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The Founder and Creative of By the Network shares his idea of creativity in the modern context, the biggest threat to advertising, his company’s structure...
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Ripunjay Bararia, Co-founder & CTO, SugarBox Networks, says as the demand for seamless video streaming is on the rise, 5G could be a potential solution...
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Rishi Bedi, Managing Director, Asia Pacific, InMobi, writes on how storytelling based on innovation, intelligence, and creativity is a must for brands
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In a statement, the ISA has stated that BARC India has introduced an algorithm into its data validation method to remove the impact of the...
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The metal tally now stands at 10, shortlists at 57
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Dentsu Creative will be led by Fred Levron
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Vishal Parekh, CMO, Nodwin Gaming, talks about the association with game streaming and esports platforms and the marketing strategy for the upcoming BGMI Masters Series...
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Welde recently stepped down as Executive Vice President of Global Digital Transformation at Unilever
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Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more
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We bring to you glimpses straight from the festival of creativity
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Tata, Ambani and Adani groups are acquiring several ecommerce start-ups. Many of them are D2C brands with plenty of online consumers and data with them
The total tally now stands at 7 Metals, 37 shortlists
With over 18+ years of experience, Nabila brings an established track record of success in brand building and storytelling to Aisle
Shabaash Mithu is set to hit the screens on 15th July, 2022
Encourages customers to pursue their dreams and aspirations, Highlights various loan offerings, paperless processes, quick approvals and digital services among other effective solutions
The campaign is live across the brand’s social media pages, key television channels and OTT platforms
‘Find the right customers to grow your business’ says Meesho in its latest campaign to highlight how sellers can grow their business
The agency’s role will be to create a strategic framework to increase brand recognition and awareness
Bhumi Pednekar reinstates how Vitamin C Face Wash with active Vitamin C with no harsh chemicals can be your go to partner
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The conference will be held on 29th June 2022
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Campaigns selected in Entertainment, Digital Craft, Film Craft, Industry Craft and Design categories
Our collection of the best ads released between June 03 and June 17, 2022
Sports historian & journalist Boria Majumdar talks to e4m about his new book ‘Maverick Commissioner’ and how it is not a biography of Lalit Modi...
Guest Column: Mohua Das Gupta, Head – Brand Marketing, Tata CLiQ Luxury, writes how brands today are accelerating the shift towards content-enabling commerce as part...
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Chakravarty joined the company in September 2017
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The Executive VP & Head - Marketing & Digital shares their media mix is based on various analytical insights corresponding to varied customer segments and...
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According to people in the know, the simultaneous e-auction ensured that each of the players put their entire purse on the table before they pulled...
Myntra StyleCast offers 35k styles to the Gen-Z customer cohort across the nation during the ongoing 16th edition of EORS
Here, she will lead group corporate communications including external, internal and social media
New designs on portable and wearable audio range inspired by Superman, Wonder Woman and Batman
Parle Products conducts a social experiment featuring conversations between regular father-children duos giving them a chance to communicate their unsaid emotions
Abanti Sankaranarayanan will be joining the Group Executive Board
Lahiry joins the company from Pen Music where he was Regional Head of Sales for South & East
The company raised $255 million in the second tranche from Google, Times Group, & Temasek
Virat Khullar, Group Head - Marketing, Hyundai India Limited, shares their strategy for promoting the newest SUV model
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A source close to the development said the cricket board may start the tender process as early as Monday next week
Admen and brand experts feel that while a blanket ban might not be the solution, there should be some consideration in terms of what can...
Ask what would happen ‘If rooms could talk’?
He will be responsible for expansion of Unacademy Centres and other retail presence
Kundu, Deputy GM - Asia South: Marketing, Brand & Customer Acquisition, shares insights on the brand's new activist store, efforts towards sustainability, expansion plans, marketing...
The campaign covers four cities across India and includes eye-catching billboards in prominent, high-traffic locations
The campaign covers four cities across India and includes eye-catching billboards in prominent, high-traffic locations
The campaign was conceptualized in-house and no agency was involved
The film draws from statistic— around *92% dads regret not spending enough time with their baby
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The BCCI Secretary also said that the bidding war for digital rights under Package B and C is testimony to the growth of cricket consumption...
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The BCCI Secretary also said that the bidding war for digital rights under Package B and C is testimony to the growth of cricket consumption...
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Welde said in a social media post that he was excited about a “new chapter”
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The company's partnership with Jio gives it unparalleled access and reach to each and every Indian, stated the company's CEO of Sports Business
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Reliance-backed Viacom18 recently acquired the rights to digitally stream Indian Premier League matches in the Indian sub-continent
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Marketers believe the ratings that happen due to the use of landing page are meaningless as what matters to them is the amount of traction...
Guest Column: Raghuvanshi, Founder & CEO, Sekel Tech writes about important takeaways of having a sustainable digital infrastructure for brands
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Bhasin is the former CEO APAC of Dentsu
According to BCCI Secretary Jay Shah, the league has now become the second most valuable sports property globally
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Mohindra, CMO, Pernod Ricard India, shares the brand's growth strategy, marketing mix for the newly launched whisky Oaken Glow, and more
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While the government talks about a hefty penalty on advertising regulation violators, the ambiguity in the guidelines may allow brands and influencers to escape the...
While Disney won the bid for Package A at Rs 23,575 crore,Viacom18 snatched Package B for Rs 20,500 crore. Bids for Package C rights have...
While Manu Kumar Jain takes over as Group VP, Alvin Tse will be General Manager
The Chief Financial Officer of ZEEL said during the Q4 FY22 earnings call that the company was scaling up partnerships with content studios
The new campaign will directly engage with domestic and global tech giants to present a better value proposition by offering the right skill pool at...
Nair, the CEO of Airtel Digital, claims the vertical has seen a 200% revenue growth in its first year of operation
Reason for the exit not yet in public domain
Senior Executive Director - Marketing & Sales shares his outlook on the growth of the automobile sector in general, & Maruti Suzuki in particular, despite...
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For this year’s festival of creativity, DDB Mudra Group has sent five of its ad campaigns with brands like Netflix, McDonald’s, Stayfree and BGMI
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Speaking at a seminar, Chairman PD Vaghela said a tech-neutral policy was required for the broadcasting sector as that will encourage ease of doing business
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Zenith has been handling Nestle’s media planning and buying business for 17 years
Industry observers say ad agencies are tapping content on video platforms for creating relevant communication and for helping brands connect with consumers
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The #ForeverResilient campaign features true stories of a doctor's COVID journey and a banker who has gone above and beyond to assist others
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Prior to this, Kaur was Head of Marketing & PR at Citroen India
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At present, WATConsult is managing social media assets for the brand
Kulkarni joined Mercedes Benz Research and Development India in 2008
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Taapsee Pannu has been roped in for the promo film on Star Sports Network
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Viewers will get to learn new definitions of 70min, drinks break and keep your eye on the ball from the campaign
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Prior to joining the ed-tech platform, Mahendra was SVP – Marketing at The Landmark Group
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More than 50% of the investment will go into the broadcast business & a significant sum will be invested in the ShemarooMe app, said company...
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VKC Group MD shares about their GoodSpot campaign, why they chose Amitabh Bachchan as their brand ambassador, insight behind the launch of Debongo - sporty...
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Thomas was earlier the Head for West Region Ad Sales
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The impact of the proposed 28% GST will be borne by game developers and advertisers but the marketing budgets are likely to stay unaffected, industry...
The MD & CEO of Bharti Airtel was referring to the New Tariff Order established by the TRAI, which he said, has not benefited any...
The Campaign Has Been Conceptualised By Contract Advertising
Recently, the fantasy sports platform also signed up with Lucknow Super Giants franchise as the official title sponsor
The latest launch will be available across all 1500 stores in India
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The former Creative Head – South of DDB Mudra has been elevated to lead creative at the agency
Agarwal has close to two decades of leadership experience building large marketing teams, brands, and demand engines for growth
Features entrepreneurs such as Ragini Da (Leap.Club), Sanskriti Dawle (Thinkerbell Lab), Shashank Mehta (The Whole Truth Foods), Ankur Warikoo (Nearbuy, Sidhharth Maheshwari (Newton School)
A digital subsidiary of TVS Automobile Solutions Pvt. Ltd, Ki Mobility is India’s first full-stack O-to-O (online-to-offline) digital platform
Chhabra will head Timex Group’s Business transformation and Strategic Growth in India
Guest Column: Atul Pande, Chairman of Sportzlive, evaluates govt order stating that feed of all international cricket matches as well as tournaments should be mandatorily...
The super-app brand leveraged the mega event on broadcast through an array of assets that helped drive impact for its launch
Brand’s marketing head Sujatha V Kumar talks about the campaign, its media strategy, and how it can promote the growth of digital transactions in the...
Philips HL7568/00 is an easy to use and clean, compact size, Juicer Mixer Grinder for modern day kitchens
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In her new role, Bararia will be driving the company’s internal and external communication strategies and stakeholder engagemen
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At the recently held Google I/O developer conference, the search engine giant announced that it will be launching a new tool that will allow users...
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In a tete-a-tete with e4m, Initiative CEO Verma shares the agency's achievements, what makes them a favourite for tech brands, latest media buying trends, and...
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MIB Secretary also stated that TRAI, which regulates both the telecom & broadcasting sectors, has the challenge of pacing its regulations with changes in technology
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While bundling of apps helps subscribers access a large amount of content, it is also a boon for small OTT platforms that otherwise find it...
While some observers say the turmoil involving Twitter is making the industry wary, others don’t see a big cause for concern & doubt if the...
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The P&G Shiksha film has been conceptualized and created by BBDO India
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Launches a new 360° marketing campaign with a unique positioning of - ‘No Stress. Finolex.’
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Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new digital universe
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A report released by Digital TV Research says that six US-based platforms will add 988 million paying SVOD subscribers in the next five years
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The telecom firm’s capital expenditure in the DTH business stood at Rs 1302.7 crore as against Rs 1284.3 crore in FY21
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Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick...
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Industry observers say the badminton champions will get some attention from marketers and storytellers but admit that the admiration could be short-lived
India is a hotbed for the cryptocurrency industry and investment in the sector crossed $6.6 billion in May 2021
Announces new multi-year licensing deals and co-productions with major Indian film studios
The brand has created an online platform where people can contribute towards this cause
Also expands its personal care product range, targets Rs 200 crore revenue by the end of FY 2023
Through this film, vivo aims to motivate people to make and cherish joyous moments and #LiveTheJoy
The film ‘Made of Great Character’ focuses on celebrating earned success while reflecting an individual’s character & values
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KL Rahul reinterprets PUMA Cat logo
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Saaki’s women’s wear and kidswear range will be available on Myntra
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The new design draws from the brand’s 175-year Danish heritage and has been rolled out globally
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More brands will definitely have to follow the example and it's great that a big advertiser like HUL is taking the first step, say experts
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Asia Pacific saw double-digit growth, supported by good performances in China and India, WPP has said
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Bruce takes over from Miranjit Mukherjee who was serving as interim CEO since September 2021
Licious will focus on accelerating the growth of Pawfectly Made leveraging its expertise as one of the largest food tech companies
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Brings In Mandar Sawant & Sherwin Mascarenhas As Content Directors
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Ampersand to takeover TVS Eurogirp's social media duties
Collaboration as part of the Impossible Is Nothing sustainability campaign
The ad film gets fans cheering ‘cause - ‘Cricket Hai, Let’s KFC'
Encourages families to read together this summer In line with the commitment to adding meaningful changes to the beloved Happy Meal® and to help inculcate...
The campaign features the new range of PureAir ACs with HEPA Filter Voltas, the AC brand from the house of TATA, announced its summer campaign...
St.Botanica launches its first-ever national TVC with the message #StBotanicaGlamHair. The campaign features newly appointed brand ambassador - Kareena Kapoor Khan. Over the years, St....
Creative development of the campaign and execution, and association with Anil Kapoor, has been led by Dentsu Webchutney Uber today launched #RentalHealthDay, a campaign spotlighting...
Syska Group, one of the leading FMEG (Fast Moving Electrical Goods) brands in India, envisions witnessing more robust growth momentum this year for its fan's...
Aims to drive cultural and social change through the unique take on finding like-minded partners, by urging grooms to declare I #ShareTheLoad...
Rodolpho joined Sanofi as General Manager of the Consumer Healthcare business in Brazil in 2017 Sanofi India Limited (SIL) announced today that its Board of...
Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more Sony...
Insights from the brand’s consistent consumer research have been translated into tangible solutions that cater to the evolving consumer needs Bajaj Electricals Ltd., India's leading...
Newsprint cost has now risen to $1000 per tonne due to the pandemic's impact on the functioning of mills & Ukraine war disrupting import of...
Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to...
LEAD, a School EdTech company, has launched a new digital campaign that celebrates the contribution of teachers towards ensuring that every student achieves their true...
Brings to life first of its kind 360° Digital Gamification on packs Nestlé MUNCH takes the cricket fervor a notch up by joining hands...
The campaign highlights the brand's promise of believing in each individual’s potential and encouraging them to fulfill their aspirations Education lending fintech platform Credenc has...
The thriving startup has promoted two existing business leaders to the position of Co-Founder MemeChat (MC), a next-generation homegrown social media networking app, has enhanced...
The campaign is timed with the upcoming wedding season VIP Bags, the renowned luggage brand that is credited with designing bags synonymous with style has...
Aims to raise a pertinent question on gender inequality Joy Personal Care, a leading Indian skincare brand from the aegis of RSH Global, in continuation...
The network informed all DPOs about the launch of the new Odia channels in a public notice Disney Star India is planning to launch two...
Prior to joining Madison, he worked with Zenith Media, Mindshare, Lintas Media Group and HCL Madison Media has announced the appointment of Vinit Kumar as...
Sources say the broadcaster is paying $60 million for three years, which is $21 million less compared to the previous three-year cycle Disney Star has...
As per the report, the number of categories & advertisers grew by 9% and 5% in the last 11 matches while brand count dropped by...
D’Souza was earlier with Trell as its VP and Head of ad monetisation Dina D’Souza has joined as MX Player’s Senior Vice President of direct...
CMO Bose and creative agency TWBA’s CEO talk about the brand's ‘Sawalia’ campaign with Alia Bhat One of the youngest entrants in the paints category...
Players pledge to Become ‘Green Yodhas’ and Join the Good Fight for the Planet Schneider Electric, one of the leaders in the digital transformation of...
Industry experts say that the regulation will help new brands see an uptick in revenue, leading to fresh VC investments A host of brands, large...
Before this, Thapar was India Communications Lead at Amazon Web Services Amrita Thapar has joined Microsoft India as Chief Marketing Officer. According to her Linkedin...
Ahuja, Head of Marketing at Spotify, talks about the motivation behind associating as a Broadcast Sponsor for TATA IPL 2022 and driving a connect with...
The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in the future for marketers and...
Talwar is an alumnus of the Institute of Management Technology, Ghaziabad and a Bachelor of Physics from St. Stephen's College, University of Delhi Max...
Celebrates Varun’s birthday with Raghav Juyal, Shakti Mohan, Dhanashree Verma, Avneet Kaur and others OPPO, the leading global smart device brand, has launched a one-of-a-kind...
Pillai was earlier with Times Network Sandeep Pillai has joined Zee as the Director of Marketing for Zing. Pillai was earlier with Times Network as...
The company processes over 2.5 Bn transactions a month & has 165 MN monthly active users PhonePe, India’s leading digital payments app, today announced that...
The campaign featuring MS Dhoni and other CSK players goes live on 12th April evening TVS Eurogrip, India’s leading 2 & 3-wheeler tyre brand, rolled...
The account will be handled by the agency’s Mumbai office Leo Burnett India has been appointed the strategic and creative communication partner for Meta’s business...
The new launch comprises of three formats of cheese - Slice, spread and block - under brand Cavin’s Betting big on the Indian Dairy segment,...
Kapoor has been the Secretary-General of the organization since 2020 Manisha Kapoor has been elevated as the Chief Executive Officer (CEO) of the Advertising Standards...
Kumar, who will soon be completing three years at the helm of GroupM South Asia, talks about the changing media and advertising landscape and its...
The agency steps into the new market on its 9th anniversary SoCheers, an independent digital-first advertising & marketing agency, celebrates 9 successful years of...
The brand takes on the task of category expansion by taking on Homes Remedies Eno, an OTC Antacid brand by GSK Consumer Healthcare goes live...
The report also stated that the streaming and digital media industry is expected to grow at a CAGR of 25% The television sector is the...
Kalra, Chief Business Officer of ZEE5, says that Tamil and Telugu together account for 40 per cent of the overall viewership With regional markets taking...
Srivastava, GroupM Asia Pacific CEO, told e4m that China, India and Australia are the top three markets for the agency in the region GroupM Asia...
The app brings together diverse offerings, combining the power of various consumer brands of the Tata Group to deliver a superior experience Tata Digital unveiled...
The new identity is revealed with a refurbished website LoanTap, a home-grown digital lender with its own NBFC, just finished a major rebranding exercise...
As part of the partnership, Tata Starbucks and Sabyasachi will come together to support ‘Educate Girls’—a non-profit organization Tata Starbucks is partnering with celebrated Indian...
Brings up an iconic Installation near IGI Airport, New Delhi Hyundai Motor India Limited (HMIL), country’s first smart mobility solutions provider and largest exporter since...
The brand will invest up to 25 cr. in opening new stores Gangar Eyenation, one of India’s leading branded eyewear retailers has announced its expansion...
Introduces a portfolio of four freshly brewed flavors - Bollywood IPA, Kokum Sour, Brown Ale, and Mango Lassi – crafted with indigenous ingredients to...
The multi-edit campaign showcases different facets of the AC – from Cooling to Energy Efficiency to Smart Voice Controls Godrej & Boyce, the flagship...
Amazon Prime Video, Airtel and Lalithaa Jewellery also made to the list of top 10 brands this week Horlicks emerged as the top brand in...
The 2022 report, to be released in June, will cover content on streaming services and theatrical releases across 5 languages, and is being supported by...
Saxena, Business Head–Global Luxury, Tata CLiQ Luxury, shares insights on The Luxe Life 2, social commerce, evolving proposition and more In March, Tata Cliq Luxury...
According to TAM Sports-IPL Advertising Report, the IPL advertising arena has 11 new categories and 71 new brands this year The IPL extravaganza has raised...
PEs have been infusing millions of dollars in technology and D2C brands enabling them to spend a hefty amount on the tournament Indian Premier League...
Sharma will lead the creative team and drive the next phase of growth for multiple brands under the Rediffusion umbrella Rediffusion has enhanced its creative...
The collection features fresh new techniques, forward-looking hybrids, bright colors & never-before-seen jean fits in a collection that’s playful and infused with optimism After a...
During the year under review, the company's loss has narrowed 56% to Rs 130.05 crore against Rs 294.9 crore Mobile Premier League's (MPL) parent company...
Bawankule, Disney Star India Head - Ad Sales, was responsible for the ad sales revenues for linear and digital video platforms across entertainment and sports...
The fantasy sports portal advertising expenses have gone up 35% in the same period Sporta Technologies, which owns and operates fantasy sports portal Dream11, has...
Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign, and more Modenik Lifestyle Pvt...
Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, SA, Signify, shares insight behind the new TVC, synergies with the new brand ambassador,...
Harnesses the power of Artificial Intelligence (AI) for a personalized skin analysis tool ITC Dermafique introduces Smart Skin Advisor, a Skin Analysis Tool that harnesses...
Sharing the idea behind the film, PepsiCo India Category Lead - Cola Saumya Rathor said they wanted to create an unskippable ad that is disruptive...
The brand film has been conceptualized by the creative agency Bang In the Middle Pearson, the world’s leading learning company, has recently been making...
The film highlights that the sooner one starts retirement planning, the bigger the corpus would be Indians today aspire to be self-dependent in their post-retirement...
MADAME, one of India’s leading western wear fashion brands, has signed up Tara Sutaria as the face of the brand. The 26-year-old Bollywood actor will...
The TVC highlights the vast range that not only helps consumers beat the summer heat but also looks great in any home...
The duo are also part of DDB’s Global Strategic Council DDB Mudra Group has announced Anand Murty and Mehak Jaini as Strategy Chiefs of DDB...
Lulla will work closely with, and report into, Peter Huijboom, Interim CEO, dentsu India Dentsu has announced the appointment of industry veteran Sunil Lulla as...
Urges Consumers To Bring Home Prosperity With Tanishq’s Gudi Padwa Offer Tanishq, India’s largest jewellery retail brand from the house of Tata on the auspicious...
In addition to digital video, the campaign has also been adapted to social media, outdoor and print Motilal Oswal Home Finance ; a company providing...
Players can win a ticket to the ultimate vacation destination – Las Vegas! Adda52.com–India’s No.1 Poker destination, has built a lot of excitement and cheer...
P&G also announced that it will set up in-house solar plants at its Goa and Mandideep manufacturing sites Procter & Gamble India today...
Concrete Direct, part of ACC’s Digitization Strategy, offers end-to-end digital experience and ease to customers by saving time and money ACC Ltd. a...
The 5-day long campaign offers a never-before, no-filters, real-time view of iD’s state-of-the-art Giant Home Kitchen at Bangalore iD Fresh Food launches a unique...
Actor Sumona Chakravarti will explore the state of Bengal and discover its lesser-known stories and experiences Following the successful season of Mast Maharashtra, which explored...
The campaign features brand ambassador Arjun Kapoor Parle Agro has launched its latest summer campaign for its malt-flavoured, fruit juice-based drink, B Fizz. The company...
The account will be managed by the agency’s Delhi office WATConsult has bagged the digital creative mandate for TripMoney, the fintech enterprise from the MakeMyTrip...
Spotify is working with Hotstar, Instagram, Snapchat, Facebook and other platforms to take the campaign deeper into India Spotify has launched its new campaign that...
The TVC is part of the brand's #DulhanWaaliFeeling campaign Mohey has launched a new campaign #DulhanWaaliFeeling, featuring actor Alia Bhatt. The campaign is fuelled by...
The digital-first bank has been promoted by Centrum Financial Services with Resilient Innovations Pvt Ltd (BharatPe) Unity Small Finance Bank Ltd (Unity Bank), a new...
Bhadkamkar will report into Prasad Shejale, Founder & CEO, Logicserve Digital Logicserve Digital has announced the appointment of Anand Bhadkamkar as Group CFO and President...
The Soundtrack of Travel is a mash-up of familiar sounds that travellers get to hear at the airport Vistara has announced the launch of a...
Arora, Head of Brand & Marketing, Pristyn Care, shares about the Gurgaon-based healthcare startup's partnership with Disney+Hotstar and how IPL acts as a catalyst for...
Gopal Vittal, Bharti Airtel MD & CEO India & South Asia, shares how the telecom giant is planning to use its digital marketplace capabilities to...
While a few industry experts are impressed at the bold attempt, others say something about the ad just doesn’t sit well this time It seems...
In today’s edition of the e4m Pride of India series, Abhinav Tyagi, SVP-Marketing, Urban Company, shares with us the firm’s vision, expansion & advertising strategy...
The campaign capturing local essence and encouraging young consumers to ‘Crunch with Confidence’ MUNCH recently rolled out its latest advertisement campaign encouraging their young consumers...
Goel's term will begin on April 1, 2022, and will continue till March 31, 2025 Jawahar Goel has been reappointed as the Managing Director of...
Shah will report to Sidharth Rao, CEO, dentsuMB Group Dentsu Webchutney, the digital creative agency from the house of dentsu India and a dentsuMB company,...
B Thiagarajan, Managing Director of Blue Star, spoke about the brand’s journey, at the e4m Pitch CMO Summit 2022 The much-awaited e4m Pitch CMO Summit...
Prior to this, Maheshwari was Executive Director & CEO of Sakshi Media Group India TV has announced the appointment of Vinay Maheshwari as its Group...
George, CEO, Bisleri International, delivered a special address on strengthening brand love at the e4m Pitch CMO Summit 2022 exchange4media group hosted the virtual Pitch...
At the e4m Pitch CMO Summit 2022, an expert panel deliberated on the topic of 'Building salience for EMI service for online purchases' and explored...
The President at Mondelez International, India, delivered an insightful keynote address on ‘The Cadbury Dairy Milk Journey’ at e4m Pitch CMO Summit 2022 Trust in...
Dippak Khurana, Co-founder & CEO, Vserv, engaged in a fireside chat at the e4m Pitch CMO Summit The e4m Pitch CMO Summit saw an engaging...
The agency was selected after a multi-agency pitch Somany Ceramics has appointed L&K Saatchi & Saatchi as its creative agency of record. The agency will...
Reliance Industries' subsidiary Indiawin Sports, which owns Mumbai Indians, had reported revenue of Rs 336.25 crore in FY21 Mukesh Ambani-owned Indian Premier League (IPL) franchise...
The summit will be held virtually 2pm onwards The exchange4media Group is hosting its flagship property, Pitch CMO Summit 2022, a virtual half-day conference, today...
Encourages people to ‘reuse, recycle & upcycle’ Hero Vired's recent social media campaign, ‘Vired out of the box’, has encouraged people to think ‘out of...
The campaign has been created by Triton Communication A little excitement is required to break the monotony of our everyday life. Food is something that...
As per a regulatory filing, the social media unicorn has allotted 4,157 equity shares to Times Internet and its subsidiary Social media platform ShareChat has...
The partnership is for the forthcoming season Delhi Capitals will collaborate with Seagram’s Royal Stag for the upcoming IPL 2022 season. “Royal Stag is delighted...
Bombay Shaving Company will be seen on player helmets, caps and kits through the 2-month tournament Bombay Shaving Company has signed on as the 'Official...
The actor is now the face of the brand for its body wash and body scrub D2C brand mCaffeine has announced actor Alia Bhatt as...
A film featuring the actor has been conceptualised by Havas Worldwide (Creative) India Dabur has made its foray into the health food drinks (HFD) category...
The revamp is aimed at building a deeper connection with the audience for a new tomorrow, the company said Hindware has announced a new brand...
Industry experts opine that marketers are flocking to metaverse largely to keep youth engaged with their products and technology Technology runs our lives these days...
The summit will be held virtually on 25th March, 2022 The exchange4media Group is hosting the Pitch CMO Summit 2022, a virtual half-day conference, on...
As per FICCI-EY report, video OTT subscription revenue is projected to grow at 24% CAGR and may overtake TV broadcast in subscription revenue collection by...
The campaign film is called Too Hot To Stop Lay’s has unveiled a new TVC campaign to introduce Lay’s Sizzlin’ Hot – a part of...
Prior to this, Baugh was with Oxford University Press as Communications & Public Affairs lead Ronit Baugh has joined Jet Airways as GM & Head...
The campaign has been conceptualized by QED Communications Urban Company Salon At Home is back with a transformative 360-degree campaign featuring brand ambassador Kriti Sanon....
Prior to this, Yazdani was with Facebook AI as Technical lead Edtech firm Byju's today announced the appointment of Majid Yazdani as Vice President at...
The men’s apparel brand promises comfort and has expanded the brand experience to various conversations that impact men DaMENSCH, a men’s premium essential wear brand,...
The huge hoardings have been put up across the city The Indian Premier League (IPL) will start on March 26 and the excitement of cricket...
The ad film highlights that with ZEE5, audiences can watch new films and shows every week, thereby avoiding the FOMO Video streaming platform ZEE5 has...
Venkatraman has over 20 years of experience in the industry and has worked with several top media organisations Tech Mahindra has appointed N Dilip Venkatraman...
Leon was earlier the COO Publicis Groupe has announced the elevation of Jose Leon from COO to Managing Director for Indigo Consulting, the Digital Business...
To be Associate Sponsor to all four Procam running events IDFC FIRST Bank today announced its inaugural sponsorship of participative sports with Procam International...
The agency will handle the entire gamut of media planning including brand strategy, media buying & implementation Zenith, the ROI agency under Publicis Groupe, is...
Launches campaign with the actor, ##FullOfAltitude Bisleri International Pvt. Ltd. launched Vedica, its natural mountain water, in 2010. Vedica has now announced the appointment of...
Virat Khullar, Group Head – Marketing, Hyundai Motor India Ltd. talks about the insight behind the new campaign featuring Indian women cricketers, marketing spends, and...
Caters to the growing demand for trend-first styles for India's fashion-forward teens Myntra announces the launch of its one-of-its-kind, dedicated shopping alley for teenagers on...
Taking to his social media handles, SRK shared a poster of the project that has a picture of him showing the thumbs-up Last year, Shah...
As per sources, Ojha will be joining Zee News Abhay Ojha, President - Sales & Marketing at News Nation Network, has moved on after a...
The brand campaign, conceptualised by Leo Burnett India, will consist of 3 films and will run across multiple digital platforms Fintech start-up Uni has announced...
Changes name from Anu to Anil, says – If this is what it takes to get men to #ShareTheLoad Anu Menon known...
As part of the association, One Moto India’s official logo will feature on the back of the Royals’ playing helmets and caps One Moto India,...
Kaul will take charge of the role from PHD Media, where she currently leads Digital Planning OMD India has appointed Iti Kaul to spearhead the...
Parekh has executed campaigns for brands like Nykaa, Flipkart, FirstCry and Honda FMCG personal care brand WOW Skin Science has appointed Harsh Parekh as General...
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about the unhealthy MBA obsession in Marketing “Qualification: MBA from...
Service will provide guidance from highly-qualified specialists from over 20 disciplines In order to help endorsers, follow the ASCI code and abide by the...
dentsu X has been handing offline media mandate for Reckitt India since 2020 Reckitt India has consolidated the entire media mandate, including strategy and planning...
Metaverse Lucid is a virtual way to show employees the feeling of being at the GroupM campus GroupM has enhanced the experience for existing and...
While Madhusudhan Rao has been named Exec Director-Beauty & Wellbeing, Deepak Subramanian will be Exec Director-Home Care Hindustan Unilever Limited (HUL) has announced two key...
Prior to joining Raymond, Kataria was the CEO of GCPL, India and SAARC Raymond Limited today announced the appointment of Sunil Kataria as the CEO...
The campaign has garnered over 4 million views in just 2 days starting conversations across digital platforms Shaadi.com, through its social arm Shaadi.org, recently launched...
Krishnan, Whisper Media CEO and Director in India, outlines that the biggest challenge right now is to get more marketers to realise the value of...
According to officials of several news channels, BARC has not made any change in the schedule of releasing TV news viewership data The process of...
The collective decision has been taken to protect the subscription revenue which is under tremendous pressure due to migration of customers from pay platforms to...
Unveils a vox pop style campaign to address the prevalence of unintentional biases On the occasion of International Women’s Day, Design Cafe, a home...
In the films, the three women express their love for meat Licious has roped in three women influencers for its Women’s Day celebrations. The brand...
The film celebrates womanhood, the spirit of women of dreaming big within the four walls of their homes and breaking all boundaries Home furnishing brand...
The campaign focuses on dispelling the outdated notion about female drivers Women have always been a driving force who continue to positively transform the society,...
In the film, influencers like Nauheed Cyrusi, Siddhi Mehta, Rajshree Sawant, Diksha Chutani and Mehak J speak on what women want and enjoy Skincare brand...
Nine local women achievers were honoured for their exceptional contribution to the society Xiaomi India today organized the second edition of Xiaomi WoMin...
The initiative brings internationally eminent cardiologists to increase awareness of health screening tests amongst pre-menopausal women Global pharma major Lupin Limited (Lupin), announced today that...
Inshorts enabled Tata to build a deeper connection with the audience English news app Inshorts, recently concluded a highly engaging & visually stunning ad campaign...
#LaxmiForLaxmi initiative aims to empower and support women to begin their financial independence journey This International Women’s Day, HDFC Mutual Fund has announced an...
TV campaign revolved around how every Bhujia cannot be compared to Bikano Bhujia Bikano, a snack and packaged food manufacturing company had recently...
Paralympian and PUMA Athlete Avani Lekhara’s lifelike mannequin makes a debut across the brand’s stores PUMA India added diverse...
The brand has launched a digital film to raise awareness on menstruation and the taboos around it Carmesi has roped in actress Mithila Palkar as...
The company has also launched its retail franchise model Actor Samantha Ruth Prabhu has invested in SustainKart, India's first-ever e-commerce marketplace for sustainable products. Her...
Campaign creates awareness around the innovative method of AC servicing aproot Dentsu, a dentsuMB Company & the creative agency from dentsu India, has launched a...
‘Soch Badlo’ is a film with Tata Pravesh Tata Pravesh - a brand of steel doors & windows from Tata Steel - has always endeavoured...
The campaign launched around Women’s Day creates awareness about how women are breaking free from the expected pre-set timeline to achieve their life goals SUGAR...
The study by Glance says content-led marketing on the second screen has emerged as one of the key strategies for brands during IPL With the...
Agarwal takes over from Himanshu Arya who is moving on to a higher role On the occasion of Women’s Day, Grapes, an Integrated-marketing agency, announced...
The #YehAbNormalHai campaign, directed by Vasan Bala, will be released in seven languages To celebrate the excitement and the return of Tata IPL 2022 to...
Raji Ramaswamy, CEO of Contract India, Wunderman Thompson India Group Company, shares her journey and how marketing is shaping a just world for all genders...
The partnership accelerates both companies’ commitment to drive outcome-focused digital marketing and advertising campaigns for clients Japanese major agency, ADK, today announces the acquisition of...
In its #groovineveryday campaign, the brand is recognizing the passion, aspirations, paths, and journeys of women Ahead of International Women’s Day, D2C brand Melorra is...
Manohar’s mandate is to drive the culture shift in the agency from communications to brand stewardship across platforms Enormous has announced the appointment of Shashwat...
As the world celebrates the spirit & contributions of women this Women’s Day, several brands have come up with thoughtful campaigns Ahead of International Women’s...
Raja Varatharaju, Business Head – Personal Care, CavinKare, talks about the 30-year journey of brand Meera, the launch of Meera Music, strengthening the brand’s proposition...
The company has a staff strength of 1,400 people working in Russia Coming out in support and solidarity with Ukraine, advertising behemoth WPP has decided...
The second edition of the special shopping fiesta dedicated to women is slated to be held between 5th and 8th March and will showcase over...
The agency will provide strategic communications counsel on corporate reputation management, consumer engagement and CSR in an integrated communications approach Hansgrohe India, the Indian subsidiary...
Ending February with a bang, Mahindra Open Drive, a limited capacity festival, completely sold out with 500 people in attendance The Mahindra Group’s...
Launches ‘Anubhav’ Mobile Showroomsto offer enhanced customer experience in rural India Tata Motors, India’s leading automotive brand, today introduced ‘Anubhav,’ showroom on wheels, a door...
Celebrates With Limited edition Packaging, Celebratory Rap song and Strategic Partnerships Hershey India is proud to recognize, honor and uplift women and girls this...
WOW Skin thanks 85% of its women workforce. Says 100% of what we are is because of them WOW Skin Science, one of the leading...
Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, writes how metaverse encapsulates Virtual Worlds,...
Viswanathan, Vice President–Marketing, Mondelez India, outlines the company's creative strategies behind the success of Valentine’s Day campaigns Mondelez’s Valentine’s Day campaigns for Cadbury Dairy Milk...
According to industry sources, Disney Star is projected to earn ad revenue anywhere between Rs 3500 crore and Rs 3800 crore on TV and upwards...
ANTS Digital will strategize to enhance the online presence across digital, e-commerce and various social platforms DLF Brands Pvt. Ltd. assigns digital, brand and performance...
Launches new TVC starring Kartik Aaryan for elevating the brand’s stature Wigwam is now all set to ramp up its marketing efforts with a giant...
The partnership will aid in the company’s brand-building efforts across India D2C brand Wakefit.co announced the onboarding of actor Rashmika Mandanna as its first brand...
Highlights the affordability and availability of expansive range of products with two new TVCs Flipkart’s social commerce platform, Shopsy rolled its latest campaign ‘It happens...
MSD will feature as a part of WinZO’s upcoming multi-channel and multi-modal marketing and branding campaigns Social skill gaming platform, WinZO, has announced the onboarding...
This is a subscription service that includes 1000+ titles across 41 categories from developers across 59 countries, including India Google Play Pass, a subscription service...
Akshaye is a graduate from the Kelley School of Business, Indiana University with a dual major in Finance and Entrepreneurship Yash Raj Films (YRF), announced...
The campaign is targeted at millennial and GenZ consumers Syska Personal Care Appliances is a leading brand in the personal grooming & beauty space. The...
The CEO of Rezolve outlines the company's strategies for the Indian market and the road ahead At a time when India continues to scale up...
Prior to this, Das was with McKinsey for almost 10 years Publicis Groupe India has appointed former McKinsey Partner Lalatendu Das as Chief Executive Officer...
Prior to joining Byju’s, Chowdhury was Chief Communications & Public Affairs Officer at Dream11 Byju’s has announced the appointment of Paroma Roy Chowdhury as SVP...
Dabas was earlier associated with Edelman as Digital Specialist Zomato has roped in Chhaya Dabas as Lead – Corporate Communications. Here she will focus on...
Uniyal told exchange4media that the capital infusion from Adani Group will go into expanding content offering and technology deployment Armed with funding from Adani Media...
Speaking about the entertainment sector’s during Covid-19, chairman Vaghela said the OTT sector provided psychological well-being during the lockdown The Telecom Regulatory Authority of India...
Setia, Head of Marketing and Social Commerce, Myntra, shares insights on social commerce, influencer marketing endeavours, evolving brand proposition & the road ahead Big brands...
Gupta, CMO, Luminous Power Technologies, talks about the launch of the Lithium-ion integrated inverter-battery series, marketing strategy and more With home becoming more important than...
Guest Column: Shuchi Sethi, India Lead, AnyTag, shares the complete guide to influencer marketing, along with its benefits and efficiency Getting a marketing message to...
Balan will deepen the narrative of #DoTheSmartThing championed by the brand & broaden the life insurance penetration across India Bharti AXA Life Insurance, a joint...
Padhi, who was Co-founder and Chief Creative Officer at Taproot Dentsu, moved out of the Dentsu network in Sept 2021 Wieden+Kennedy has appointed hired Santosh...
Plum celebrates & recognizes self-starters, exponents and elucidators Plum, a beauty and personal care brand born with a philosophy of being clean, real,...
The proposed transaction with the Adani Group is only for QBM which is a digital business news platform Adani Group is set to acquire a...
Piyush Arora takes over as Managing Director, SAVWIPL, and Christian Cahn von Seelen will be Executive Director – Sales & Marketing Škoda Auto Volkswagen India...
Prior to this, Tejwani was Head of Product at Trell and Nykaa Good Glamm Group has appointed Gaurav Tejwani, Former Head of Product at Trell...
International Women’s Day is an opportunity for brands to connect with people, build relevance and celebrate the accomplishments of women around the world
Based on a social experiment, the campaign highlights ASUS’ entry into the personal TV space ASUS India, a Taiwanese tech giant, today released a new...
Launches its top-selling portfolio in the Nepalese Market Imagine Marketing Limited (under its flagship brand “boAt”) announced a partnership with TeleTalk Pvt. Ltd., a...
The film, featuring actor Piyush Mishra, has been conceived by Ogilvy KFC fans and Biryani lovers in the country are in for a tasteful treat...
The report further revealed that 15% of searches every day were from new user segments across categories About 75% of shoppers purchased from newly discovered...
Shakdher has experience in spearheading growth and business mandates across the US, India & South-East Asia Sid Shakdher, EVP & CMO, Disney+Hotstar has stepped down....
Experts question the financial viability of owning IPL media rights if the value reaches Rs 40,000 crore to Rs 50,000 crore due to a bidding...
Experts say newsprint prices could escalate further if conflict does not end soon The Russian Invasion of Ukraine has another collateral damage. With prices of...
The campaign highlights Fujifilm’s diverse products and solutions Fujifilm India has recently launched its “NEVER STOP 2021” brand campaign, highlighting the company’s commitment towards resolving...
The campaign initiated by the AIA Group proposes to motivate and engage with a billion people globally by 2030 to live healthier, longer, and better...
More than 45 percent of revenue comes from tier 2 and 3 TrulyMadly, India’s fastest growing dating app, today announced adding 12 vernacular languages, including...
Gopal has a rich experience of over 25 years Rajasthan Patrika has appointed Rakesh Gopal as National Corporate Head Highly placed sources have confirmed this...
The campaign has been conceptualized by Mullen Lintas Mumbai Bajaj Almond Drops, the biggest brand in Bajaj Consumer Care Limited's haircare portfolio, has launched a...
Dabur Virgin Coconut Oil can be used for cooking and Skin & Hair massage oil Dabur India Ltd today announced the launch of “Virgin Coconut...
The TVC features actors such as Deven Bhojani and Nitesh Pandey Meesho, an internet commerce platform, launched its latest campaign, ‘India bhar pe chayega’ which...
Industry experts opine that apart from Amazon, Flipkart and Snapdeal, the emergence of several D2C brands are driving the AdEx growth in India E-commerce has...
Prasanth Kumar, GroupM South Asia CEO, shares how the agency is embracing the digital disruption, what are the challenges that this transformation has thrown up...
The fortnightly collection of ads this time lauds the efforts of gender-sensitive advertising The Indian adland is a hotbed of some of the most creative...
The brand unveils a new campaign, as an extension to ‘Khud Ko Jagaa, Ek Thanda Lagaa’ featuring young Indian actors Janhvi Kapoor and Ishaan Khatter...
Industry experts say the Ogilvy India campaign is an indication of his versatility as an ambassador from the suave to the action-oriented persona The past...
Promises Shaadi Wala Glow Everyday With Mamaearth Ubtan Face Wash Mamaearth launched its latest national television advertisement for their Ubtan Face Wash, featuring Shilpa Shetty...
At e4m TV First conference, Vaishali Banerjee, MD, Platinum Guild International spoke to Dr Annurag Batra, Editor-in-Chief, e4m & BW Businessworld, on why TV is...
Gurpinder comes with vast experience in the consumer goods industry-leading mandate for brands such as Dabur, Abbott, Henkel India, SC Johnson, Parle Products WOW Skin...
Chakraborty was last with Mahindra & Mahindra (Automotive) and was leading their digital strategy, creative, and media planning across brands Interactive Avenues – A Reprise...
Backed by blockchain tech, Ruder Finn India offers expertise in Crypto, NFTs and Metaverse Integrated communications consultancy Ruder Finn India has launched Web3 Connect. With...
Net profit stood at Rs 7.76 crore for the microblogging platform Twitter Communications India Private Limited (TCIPL), a subsidiary of Twitter International Unlimited Company, has...
The final will be played on May 29 The 10-team Indian Premier League 2022 will begin in Mumbai on March 26 and end on May...
At the fourth edition of e4m TV First on Thursday, a panel of industry experts discussed connected TV and outlined the challenges and opportunities for...
The CCO duo discussed 'creativity in television - what works, what doesn’t!' in a fireside chat at the fourth edition of e4m TV First "Creativity...
As employee turnover has been over the charts during the pandemic, e4m spoke to industry experts about the reason behind such high attrition rates and...
Delivering a keynote address at the e4m TV First conference, Josy Paul, Chairman & Chief Creative Officer, BBDO India, spoke about how ‘The Best TV...
e4m TV First: Shashi Sinha, CEO, India, Mediabrands, shared his thoughts on the future of TV as a medium of advertising We may have already...
Meta says it is making Reels the best way for creators to get discovered, connect with their audience and earn money Meta has expanded the...
The new campaign serves as an expression of Amazon Prime Video’s vision to be the world’s favourite entertainment brand, and the first-choice entertainment hub globally...
The horror film will be aired this Sunday at 7 PM Colors Tamil has always been screening contemporary movies in all hues and shades for...
Ojha will be reporting to Neeraj Jha, Group President & Chief Communications Officer Bajaj Group has appointed Sanjay Ojha as Vice President, Corporate Communications. He...
The integrated campaign is already live across multiple platforms, including television, print, digital and the brand's social media assets Bajaj Almond Drops, the biggest brand...
CEO Mark Read says WPP has hit the 2023 revenue target in 2021 WPP has reported revenue of £ 12,801 million for 2021, a 6.7%...
Prior to this, Goel was ex-Head of Lending & Accounts Payable solutions at Global PayEX Easebuzz has announced the appointment of Nikhil Goel as its...
Guest Column: Rawat, Co-founder and Director of Design Thinking, Digital Dogs Content and Media, outlines the rapid growth of moment marketing in digital era and...
With this association, Dabur aims to reach every household in south India and create awareness Dabur India Ltd today signed South Indian superstar and movie...
Sunheri Soch is a compilation of five truly inspiring stories of people who realized their dreams by availing a gold loan from Muthoot Finance ...
The virtual building will be open to multiple VMG businesses, including Virtue and VICE, and act as a permanent residence for the group in Decentraland...
The account size is estimated to be around Rs 600 crore. The review is believed to be for ITC Foods & Personal Care FMCG giant...
6 vaccinations in 1 injection can protect infants against 6 serious illnesses Mahendra Singh Dhoni, India's legendary former cricket captain and a devoted father,...
Created to mark Bondtite's 25-year anniversary, the first-ever TVC of the brand built an emotional connection with the TG, created a high recall value &...
Industry leaders have welcomed the directions for promoting virtual digital assets and services, saying the move will help represent the sector in the right light...
Industry experts say narrowing gross margins due to rise in raw material price and slump in rural demand have forced companies to cut down on...
AIA To Engage One Billion People Globally By 2030 To Live Healthier, Longer, Better Tata AIA Life Insurance Co. Ltd. (Tata AIA Life), one of...
AB InBev will be honoured at the final Awards Show of the Festival on Friday, June 24, 2022 Cannes Lions has announced that it will...
This acquisition will allow Wunderman Thompson to offer its clients and brands much deeper and more direct access to the creator economy WPP announces the...
The mandate includes both offline and online duties of CoinSwitch, and will be handled out of the Bangalore office Havas Media Group India has won...
As per Founder & CEO Adam Singolda, Taboola closed 2021 with the strongest quarter in its history and with record revenues Taboola has reported a...
This initiative will help Dabur to leverage IndianOil’s unmatched reach to Indian households Dabur India Limited and India’s IndianOil today announced an exclusive partnership to...
As per ASCI, several of these advertisements do not adequately disclose the risks associated with such products The Advertising Standards Council of India (ASCI) has...
The campaign will be brought to life via an integrated campaign across TV, social, digital, shopper and OOH Thums Up, Coca-Cola India’s homegrown brand known...
Prior to this, Acharya was Wow Skin Science as Vice President of marketing Madhur Acharya has joined Lenskart as Vice President-Ecommerce. Prior to this, Acharya...
Sharma will work with Snehasis Bose, Chief Strategy Officer, L&K Saatchi & Saatchi L&K Saatchi & Saatchi has strengthened its strategic planning team and announced...
Mustafa Akolawala, Founder, Zest Outdoor Media & Rajneesh Bahl, Business Head, talk about the concept behind the innovative offering and the road ahead Zest Outdoor,...
The agency will be responsible for planning the brand's media strategy and overall media buying on all the digital platforms Health & Glow,...
The Style Squad aims to build better monetization opportunities, connecting influencers with brands at scale Myntra introduces its one-of-a-kind, Style Squad, an army of stylish,...
Guest Column: Arun Fernandes, Founder-CEO, Hotstuff Medialabs, lists down a few trends that suggest a positive road ahead for the BFSI sector The...
The #NotAMetaverseLaunch was hosted by the animated avatars of POCO India leadership POCO unveiled its first smartphone of 2022, POCO M4 Pro 5G on 15th...
Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods, mentions the F&B sector relies heavily on R&D to make the products healthier, tastier, more sustainable, stay...
The #SaveTaxCreateWealth campaign aims to drive investor awareness & the adoption of ELSS Mutual Fund amongst Indian millennials PGIM India Mutual Fund has rolled out...
The TVC has been conceptualised by Ogilvy India Center Fresh has reinterpreted its popular ‘Fresh breath confidence’ positioning and takes it a step further to...
The ad campaign has been done by Builder.ai Tata Group-owned Air India has reportedly said that it is planning to take legal action against an...
The marketplace has promoted Siddhant Dhingra as a Co-founder & Chief Business Officer- Global Markets, Akash Chauhan as the Chief Operating Officer (COO) among others...
Darpan Sanghvi, Group Founder & CEO, Good Glamm Group & Rahul Agarwal, CEO, Organic Harvest, tell us about the synergies the partnership brings and the...
The CEO of the audience measurement body said they are in regular touch with the MIB about the news rating roll-out, and that the ministry...
Guest Column: Geo-targeting has proven to be a sustainable marketing practice to drive more engagement, writes Amrinder Singh, Director, Bonn Group of Industries The practice...
Industry observers say while social media still bags the highest share of digital media revenues, video offers a 360-degree engagement experience and is the easiest...
The new campaign features Panasonic Air Conditioners equipped with Miraie app and nanoe technology to protect consumers from bacteria and viruses Panasonic India - a...
In an exclusive interview with e4m, Iyer, General Manager-Marketing & Strategy, The Muthoot Group, shared key insights that led to the season 2 campaign featuring...
The account was awarded following a four-month pitch to identify a data-driven and consumer-centric team Swiss retailer Migros Fachmarkt AG has appointed WPP as its...
Patani has been with CupShup for 5+ years at different levels CupShup, a full-service agency, has elevated Nikshit Patani to the position of VP-growth. He...
Prior to this, Madakshira was Head of Marketing at Adobe India Sunder Madakshira, former Head of Marketing at Adobe India, has joined Rezolve as its...
Prior to this, Thakur was associated with Samsung R&D Bangalore Shakambhari Thakur has joined Bosch India as General Manager. Prior to this, Thakur was associated...
Kataria's role will be assumed by Sudhir Sitapati Sunil Kataria, the Chief Executive Officer (CEO) of India and SAARC business at Godrej Consumer Products (GCPL),...
Gupta, Group CFO, HT Media Ltd., highlighted during the Q3 earnings call that the company witnessed the robust revenue recovery in nearly all advertising categories...
Paul, Chairman & CCO, BBDO India, believes a campaign like #ShareTheLoad is impactful and it will slowly bring down the percentage of men who don’t...
At the launch of the Pitch Madison Advertising Report 2022, Nagaraj Krishnamurthy, Chief Strategy & Analytics Officer, Madison Media, explored new perspectives in media planning...
Tushar Vyas, President-Growth & Transformation – GroupM (South Asia), shares insights on growth in the advertising sector and the sectors that have performed well The...
Whether you want to tip your favourite creators because their Tweets make you laugh or small business owners who you admire — whoever you want...
The gaming community believes that the impact of the ban can hamper the rapid growth of the Indian gaming market It was a mixed Valentine’s...
Our pick of best commercials that went live between January 29 and February 11, 2022 From emotional messages to quirky content, the best ads of...
Prior to this, Godbole was Head of Creative & Capability at Google India Publicis Groupe has announced the appointment of Amaresh Godbole as CEO, Digital...
BSH aims to double its market share in India’s automatic laundry category with Bosch Top Load BSH Home Appliances, Europe’s largest home appliances manufacturer and...
Newly appointed design head to further enhance the company’s ability to stay ahead of emerging design trends HomeLane announced the appointment of Narayanan Rajagopalan as...
Mathangi brings over 18 years of experience building high-impact data science-led solutions and products across large enterprises and high-velocity start-ups CredAvenue, India’s most extensive...
Since 2008, India’s leading omnichannel pet care brand has been partnering with Pet Parents through innovative products and services The petcare industry in India has...
Tic Tac Seeds available all India at Re 1 and Rs 10 Tic Tac, the confectionery brand of Ferrero India Private Limited part of Ferrero...
King Khan will feature in the online gaming brand’s latest ‘Chalo Saath Khele’ campaign Head Digital Works, an online skill gaming company, today announced that...
A digital music property to encourage fervent love for music among Millennial and New-Age consumers Meera, an iconic hair care brand from the house...
Akhoury, CEO, Holcim India, and Managing Director & CEO, Ambuja Cements Limited speaks on the company’s latest initiative 'Change The Story' to build a greener...
Encourages investors to secure their long-term life goals with guaranteed investment plans Consumers today seek financial solutions to help them meet their long-term life goals,...
Recently Otipy has crossed more than a million downloads and close to 100K DAUs on its consumer application Otipy, India’s first community group buying platform...
The brand has created over 12 million unique 'Love Break' packs with quirky digital prints KitKat has launched a new campaign titled 'KITKAT LOVE BREAK'...
Prior to this, Nair was with KPMG Singapore where he managed strategy & planning Viraj Nair has been appointed as the Assistant Vice President (AVP)...
Patani has been chosen as the new face of the brand as it looks forward to strengthening its youth connect Footwear major Bata India Limited...
Veteran Hindi and Marathi actor is the face of the brand campaign for Dunzo Daily in Pune Dunzo, India’s leading quick commerce & convenience player,...
The CPCU business has delivered 5.8 crores of converted users in Q3 FY2022 Affle (India) Limited, a consumer intelligence driven global technology company, has posted...
The 360-degree campaign has been launched across television, digital media channels and Flipkart app Flipkart announced the launch of its latest digital campaign for Flipkart...
Speaking to analysts during the Q4 earnings call, Chief Executive Officer and Co-Founder Evan Spiegel said the company is using its learnings in India to...
The ‘Badal life ki raftaar’ campaign has been created by McCann India Coffee brand Nescafe has launched a new campaign urging India’s youth to fuel...
In the TVC, Babu takes a sip of Mountain Dew as he plunges off from the top of Burj Khalifa on his bike defying all...
The digital-first full-service advertising agency has assigned new roles to Shivani Kamdar, Tanvi Bosmia and Aakash Gopalani in the Content and Brand Experience verticals SoCheers,...
Do smaller and young brands prefer agency partners who are equally young and dynamic or the bigger agency houses win the game here According to...
Disclosing ad revenue for the first time, the e-commerce giant said advertising services grew 32% year over year to $9.7 billion during the quarter Amazon...
Naik has worked with several top agencies like Publicis, Euro RSCG, Bates, Dentsu, Percept and FCB in India among others Rediffusion announced that Nilesh Naik...
Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts ...
Guest Column: Rishi Kajaria, MD, Kajaria Bathware, and JMD, Kajaria Ceramics, shares ideas to bolster a marketing plan to leave a lasting impression on the...
Indian digital advertising industry grew by 35% to reach Rs 21,353 crore by the end of 2021, revealed the dentsu-e4m Digital Advertising in India 2022...
The company has also signed definitive documents for investing $5 million (Rs 37.38 crore) in Urban Piper Technology for a 5% stake as part of...
Fastrack announces the launch of its first ever smart watch Reflex VOX with a digital campaign including multiple touch points to engage with its audiences....
This February, lmbue & Coitopedia will collectively launch a contextually relevant educational series to focus on the cognitive, emotional, social, interactive, and physical aspects of...
The entire month of February 2022 will be observed as ‘UPI Safety and Awareness Month’ With an aim to create awareness amongst consumers, National Payments...
The company's net profit jumped 38% to Rs 44 crore from Rs 32 crore Saregama, India’s oldest music label and the youngest movie studio, has...
The new identity has been created by venturethree, London, and the campaign has been designed by Ogilvy India Tata Sky has announced its new name...
Nitin Paranjpe is now chief transformation officer and chief people officer Unilever has rejigged its business model, shifting focus from regions to categories. Sanjiv Mehta...
MP, Chairman, Malabar Gold and Diamonds said that if the upcoming budget proposes further gold import duty cut, it will fast-track the movement of jewellery...
Reduction in tariff and separate allocation for startups are some of the other demands of the sector Beaten down by three waves of Covid-19 pandemic,...
The third-party cookie deprecation will have a huge impact on digital advertising as Google Chrome controls over 50% of the browser market and web traffic...
The gaming industry is also hoping for a progressive policy structure from the government along with fair treatment from the GST council The Union Budget...
Media watchers say the deal will prove beneficial for Viacom18 as Shankar and Murdoch are not just bringing funds but also their expertise in running...
Bulchandani will retain her role as CEO of Ogilvy North America Devika Bulchandani has been elevated as the Global President of Ogilvy, as per media...
The brand’s recent campaign encourages women to indulge themselves in self-love because loving another starts with loving yourself Mellora has unveiled its new Valentine’s Day...
The BCCI is hoping to hold IPL 2022 in India, however, UAE has been kept as the next option in case Covid-19 cases continue to...
The mandate includes all Above-The-Line and Digital Communication for both brands Network Advertising has won the integrated mandate for the brands, AcneStar and Health OK,...
Axis Mutual Fund’s investor awareness campaign aims to reiterate the importance of investing in ELSS as a ‘no-brainer’ option for tax saving Axis Mutual Fund,...
The leading skincare brand sheds light on gender biases in a heart-warming film & is funding STEM scholarships for girls across India in partnership with...
Features brand mascot Fido Dido spreading the refreshing Pongal vibe amongst consumers Marking the celebrations for the auspicious harvest festival of Pongal in Tamil Nadu,...
Apte is currently Global Media Director at Unilever Singapore Tejas Apte, Global Media Director at Unilever Singapore, is set to replace Gaurav Jeet Singh as...
The three-year deal will see My11Circle logo featuring on the Lucknow team jersey Games 24x7’s fantasy sports platform My11Circle has signed up with RP-Sanjiv Goenka...
Prior to joining Lenovo, Doshi was with Britannia as marketing manager Lenovo India’s chief marketing officer Amit Doshi has called it quits with the organisation...
The group has already shortlisted a few North American based Digital Audio Companies Brightcom Group Board has authorized up to Rs 1000 crores for digital...
According to the CII BCG Big Picture 2021 report, digital’s share of spend has grown from 20% in 2019 to 29.4% in 2021 and is...
The sector, which became a Star-Sony duopoly in the last few years, now also has Viacom18 backed by Reliance, the Zee-Sony combine and Amazon 2022...
Guest Column: Gurumukh Uttamchandani, Executive Director – Syska shares the upcoming trends in consumer behaviour that B2C brands and marketers should take into account in...
The campaign includes robust engagement with over 150 influencers and celebrities What kind of memories does Christmas invoke for you? To celebrate the year-end, and...
The agreements follow the conclusion of an exclusive negotiation period during which ZEEL and SPNI conducted mutual due diligence Sony Pictures Networks India Private Limited...
Experts believe that TV AdEx in 2022 will be driven by new-age advertisers, elections, growth in yield of ad inventory, FTA, GEC, and movie channels...
The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers AT&T has...
Former Founder & CEO Sooraj Bhalla has decided to pursue other interests Madison Media has announced that the agency has appointed Kumar Siddharath to lead...
Guest Column: Amrinder Singh, Director, Bonn Group of Industries shares the most expected trends that brands and marketers should take into account in the new...
Plans to rewrite their India Story The American watches brand Esprit is all set to strengthen its position in India and has appointed Indian Bollywood...
RSVP by Nykaa Fashion collaborates with designer Nikhil Thampi to present a size-inclusive, fashion-forward, and timeless partywear collection RSVP by Nykaa Fashion, known for its...
In line with Hyundai’s Global Vision – ‘Progress for Humanity’ – the fifth edition of #BeTheBetterGuy aims to create a sustainable & safe environment for...
Conceived by Mullen Lintas Bangalore, the regional film celebrates the Telugu way of life of people from these states in living every moment -the fully...
Guest Column: Prosonjit Basu, Chief Strategy Officer, Home Credit India pens down new-age trends brands could use to enhance customer engagement in today's day and...
The movie stars Ranveer Singh, Kotak’s brand ambassador Kotak Mahindra Bank Ltd. (KMBL) today announced its exclusive association with the soon-to-be-released and one of the...
The all-new pack features the Kolam art of Tamil Nadu complementing the brand’s iconic packaging Marico Limited, one of India’s leading FMCG companies, is launching...
Campaign to be adjudicated by renowned designer duo Shantanu and Nikhil, celebrated photographer Bobby Joshi, and acclaimed illustrator Vimal Chandran Royal Enfield, the world’s oldest...
Based on the powerful life insight of ‘Darr Ke Aage Jeet Hai’, the film opens to a birds-eye view shot from the top of the...
Pepperfry, India's no.1 furniture and home products marketplace, continues to strengthen its leadership team as it announces the appointment of Naveen Murali as Vice President...
Amazon Prime Video customers will be able to live-stream international matches being played in New Zealand, including the Indian Women and Men’s Cricket Teams’ tours...
RENEE Cosmetics, India’s leading beauty brand, has announced a new campaign titled ’Reinventing Beauty’ featuring the actress Ileana D’Cruz, with the objective of introducing the...
Vivo Pro Kabaddi League Season 8 is set to begin from 22nd December 2021 Luminous Power Technologies, a leader in power backup and home electricals...
The new campaign is an extension of its flagship campaign launched earlier this year "#YahanSearchKhatamKaro" The country’s leading full-stack online real estate platform Housing.com’s unique...
Disney BYJU'S Early Learn app partners with the Olympic gold medallist for two years Olympic Gold medallist Neeraj Chopra, represented by JSW Sports, has been...
Former head of engineering at Amazon Lockers, Rajat Bansal, has joined as the Chief Technology Officer at Games24x7, one of India’s largest online gaming companies....
Pepperfry, India's no.1 furniture and home products marketplace, announces the appointment of Mr. Ruchir Aswal as Vice President of Product (Business). Ruchir is a postgraduate...
Dermatologist Tested on Indian Skin and powered with PhytoCellTecTM, for Healthy, Zen-like Skin ITC Dermafique brings luminous glow with its BB Crème brand campaign, this...
Piramal Realty, the real estate arm of Piramal Group, announced Farhan Akhtar as its new brand ambassador. The charismatic celebrity has joined Rahul Dravid to...
Cashfree Payments is payments partner for iconic start-up funding reality show Leading payments and API banking solutions company, Cashfree Payments (Cashfree) today...
The year saw AI stepping into the traditional world of creativity with campaigns like Cadbury’s ‘Not a Cadbury ad’ and Colors’ promotions for ‘The Big...
The campaigns and launches involved both national & international entities with an intent to reach out to all of India through our myriad languages &...
The net revenue grew 22 per cent to Rs 1,481 crore Meta Platforms Inc-owned Facebook India has reported a 41 per cent year-on-year increase in...
Karandeep to be Duolingo’s first official representative in-market Duolingo, Inc. (Nasdaq: DUOL), the world’s most popular language learning app, has announced the appointment...
In 2016, Sawhney came on board with Carnival Cinemas as the COO and later continued as a consultant with Carnival Multiplex chain Carnival Cinemas has...
According to industry sources, the three-year deal is in the region of $1.2 to 1.5 million Viacom18 has inked a three-year media rights deal with...
After successfully filling in the void created by the ban of TikTok, the desi short-video platforms are now looking beyond advertising revenue The Indian government's...
Digital advertising will take a big leap with 5G rollout as Video, Voice, OTT, Gaming, and Personal Targeting will see a sea change in India,...
Audible, an Amazon company, and a leading global provider of spoken-word entertainment, announced the launch of two new ad films, featuring TV heart-throbs Nakuul Mehta...
MPA estimated that the number of customers legally paying for online videos will increase to 230 million in the next five years from approx 100...
Skore, the sexual pleasure and wellness brand from TTK Healthcare, in association with Isobar, the digital agency from the house of dentsu India, has launched...
Shares how her family pays extra attention to their respiratory health by eating right, practicing deep breathing exercises, Yoga, and regular steam inhalation with Vicks...
Aims to encourage women to prioritize themselves Chicnutrix, India's fast-growing beauty and nutrition brand, launches #NutritionBFF campaign with Masaba Gupta, one of India's most talented...
Bisleri, industry leader and India's most trusted mineral water brand, has showcased and designed first-of-its-kind vertical mineral water plant. The revolutionary manufacturing plant is located...
Masaba for Nykd brings you the sleepwear of your dreams It’s time to raise your pajama game! Nykd by Nykaa, the intimate & sleepwear brand...
The new digital campaign involves social media and influencer marketing, digital films and media, and branded content SKORE, the innovative sexual pleasure & wellness...
Three new films encourage professionals to hit pause and strike the right balance between work and life in the new world of work Professional network...
Borosil becomes the official sponsor for IOA via a three-year deal Borosil Ltd., India's leading consumer ware brand, today, announced that it has renewed...
Before joining CredAvenue, Jain was with ICRA Limited as Group Head & Senior Vice President Debt markets platform, CredAvenue, today announced the appointment of Shubham...
The actress to play a pivotal role in strengthening the brand’s appeal amongst a global audience Paksha, a Tarinika brand, known for its exquisite...
Aims to drive large-scale awareness around toilet hygiene ahead of World Toilet Day Pee Safe, India’s leading hygiene and wellness brand has launched an integrated...
Film is titled ’25 saalon ka saath kuch apni wali baat’ Casio India, leading consumer electronics company, launches a brand film ‘25 Saalon ka saath...
The firm will be helmed by Aditya Chopra Film studio Yash Raj Films (YRF) is planning to venture into the digital space with its own...
This is a 23% decrease over Rs 1196 crore that PepsiCo India and Coca-Cola India spent in FY20, according to financial data provided by Tofler...
The 'Agar taiyaari sahi ho, toh jeet pakki hai' campaign has been rolled out digitally and across various social media platforms ICICI Prudential Life Insurance...
The campaign #RetireOnYourTerms is conceptualized by Leo Burnett HDFC Life has released their latest campaign, #RetireOnYourTerms. The campaign idea originated from the insight that though...
The new TVC featuring brand ambassadors Alia Bhatt and Ranveer Singh to emphasize how planning, booking and modifying travel plans on MakeMyTrip can be convenient...
With 77 million Indians being diagnosed with diabetes and cases on the rise among millennials, Sugarfit aims to address the urgent need to talk...
With an assortment of 350 unique styles, to begin with, this will be the first time Missguided will be available to shoppers in India Myntra...
Ramesh Bafna and Harish Narayanan will continue in their roles at Myntra till January 2022, to help ensure a smooth transition Flipkart-owned fashion portal Myntra...
Shershah star Sid and Dangal girl Fatima will be seen in a digital campaign which has gone live today Bewakoof has signed Sidharth Malhotra...
Curated by Tute Consult, this Instagram campaign saw 1000 beauty influencers showcasing Colorbar’s Sinful Matte Lipstick collection while dancing to the tunes of Badshah’s newest...
The campaign aims to raise awareness about the need for consumers to demand proof of the claims of quality and purity of the products they...
The winter festive season has arrived with celebrations galore! Coupled with the onset of the chilled winters, we all plan to spend our time with...
By aligning micro-influencers together instead of established influencers, brands have managed to create a mammoth impact in a more cost-effective manner today Social media influencers...
The stakes will be acquired for a total consideration of Rs 24.5 crore Digital media company Quint Digital Media, the only new-age digital-first news/information operator...
Vigilante duo of Jesse and Jamie Lever turned the tables on frauds by calling them up and wasting their time It's Diwali and the festive...
Babbar worked as a communications consultant with the National Health Authority (NHA) in his previous role Anytime Fitness welcomes Rohit Babbar as the brand's National...
The cricketer will represent muvin across 360-degree campaigns, which kickstarted with a muvin x Hardik Pandya digital film on the brand's digital & social properties...
Launches series of initiative #ImmunityDiwali, #NutritiousDiwali, #BeautyCarnival Mumbai November 10 2021: Continuing with its endeavor to encourage healthy living, Amway India, one of the leading...
Jain's role encompasses building the category, developing and managing the full brand stack across owned, earned and paid assets A built-to-suit, enterprise-managed space provider, Simpliwork...
In this milestone 5th year, BREEZER Vivid Shuffle drops their first-ever limited-edition merch resonating with the Voice of the Streets Vijay Deverakonda, brand...
New film captures heartwarming stories that reiterate the brand’s “Mood Jaisa, Lighting Vaisa” campaign aiming to uplift the moods of many Crompton Greaves Consumer...
The three diverse models of Mixers Grinders cater to the diverse needs of the Indian consumers Bajaj Electricals Ltd., India's preeminent Consumer Durables Company has...
Uses first-ever paper tube packaging Leading Personal Care Brand WOW Skin Science has launched its bestselling Vitamin C Face Wash in its first ever...
Onboards Media and Entertainment maven Yogesh Manwani as President to lead the business MullenLowe Lintas Group has unveiled a specialized content business unit under the...
Relaunches the Iconic Song ‘Tanha Dil Tanha Safar’ With the objective of raising awareness about mental health, global pharma major Lupin Limited (Lupin) announced that...
Campaign titled ‘Jashn Kar Khul Kar’ is live across the internet & on all Bosch’s social media platforms In India, when it comes to festivals,...
In her previous stints, Basu was associated with Metro Brands Ltd, Aditya Birla Retail Ltd among others Shoppers Stop, India’s leading fashion and beauty destination...
The campaign conceived by Lowe Lintas Bangalore focuses on the functional aspects and aims to build awareness for the brand TenderCuts, the fresh meat and...
The new brand campaign ‘Beyond Mobility’ illustrates the company's approach to be the consumer’s lifetime partner Hyundai Motor India Limited (HMIL), the country’s first smart...
AkzoNobel India MD Rajiv Rajgopal talks about the brand’s innovations for the season One of the key drivers for the paint industry in India is...
Conceptualized new festive film in collaboration with Eleventh Hermit, media content creation company Diwali is not just a festival of lights, but a festival of...
The mobile game is initially available only for Android devices Video and film streaming giant Netflix has debuted in the gaming world and launched its...
Revenue growth has come largely on the back of sustained membership growth as well as some 'pull forward' of new members due to Covid-19 Netflix...
Manoj Juneja, VP - Marketing & Sales, Timex Group India Ltd shares insights behind the launch of Helix Metalfit, marketing & distribution strategy, collaboration with...
As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the second leg it dropped by...
Industry experts say IPL media rights value may jump to Rs 90-100 crore per match The auction of two new Indian Premier League (IPL) franchises...
The industry is using digital media and the power of regional language content to spur the growth further Indian e-commerce players are revelling in festive...
The fate of the nation's most beloved cricket campaign hangs by a thread as Pakistan finally beat India in a World Cup match, the theme...
#CookingGoodness has been conceptualise by the Godrej corp comm team and Creativeland Asia The Godrej Group today launched its latest campaign ‘#CookingGoodness’ together that celebrates...
At Screenage 2021, Vipul Chawla - President - Pizza Hut International (Yum Brands) shares his thoughts about improving the mobile app experience by putting the...
SKINN, a fine fragrance brand from the house of Titan, released a digital film for its #FeelYourBest campaign to celebrate the joy and fervor of...
Upstox Co-founder Viswanath shared that with the launch of their new platform, they want to eliminate complexities and make investment seamless, intuitive, and more accessible...
Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG) and consumer durable company has launched a new marketing campaign – ‘Mahaul Banaye Rakhna’ for its...
She had joined the company in 2017 Ending her stint of four years with Nestle India, Rashi Goel has resigned from her post as the...
Launches the Celebration Song for the tournament Fanta, the leading sparkling beverage from Coca-Cola and India’s number one fruit flavor beverage, has announced its partnership...
Features regional brand ambassador Wamiqa Gabbi in a never-seen-before avatar Gearing up for the auspicious occasion of Karwa Chauth, Kalyan Jewellers, one of India’s...
National Geographic Explorer, Eshika Fyzee captures distinct wildlife in Kashmir using Space Zoom on Galaxy S21 Ultra 5G Samsung, India’s most trusted brand, teamed up...
The campaign will be live across TV and digital channels, throughout the ICC World Cup 2021 and the ongoing festive season BharatPe has rolled out...
New TVC focuses on innovative product features of the new range of premium fans Usha International, India’s leading consumer durables brand, today ushered in an...
The festive film features poems by spoken poet Megha Rao, translated into Hindi by Rakesh Tiwari Celebrating the spirit of new beginnings, OPPO has announced...
The campaign has been conceptualized by Schbang Engine oil brand Castrol POWER1 ULTIMATE for two-wheelers has launched a new digital campaign around #PerformanceThatSurprises highlighting the...
Vishal Nicholas, Planning & Strategy Head – dentsuMB (earlier Dentsu India) will now also lead Strategy for Dentsu Impact, a dentsuMB Company. Under this expanded...
The campaign also stars TV actor Chahatt Khanna Snapdeal has launched a new campaign starring popular TV celebrity Mohit Raina as part of its “Toofani...
The campaign launched for the brand's new positioning ‘You Do You’ talks about staying comfortable in your skin, being positive about your body and individual...
Dentsu Impact and dentsuMB are part of the dentsuMB Group in India that also houses the agencies Dentsu Webchutney, Dentsu One and Taproot Dentsu Vishal...
KL is announced as Captain realme and would be the face of the realme smartphone category realme, the world’s fastest-growing smartphone brand, today announced the...
Appoints dentsuMB as lead communication partner dentsuMB, the integrated creative agency from dentsu India, has won the mandate for the branded portfolio of WayCool Foods,...
Airtel is expecting to onboard 50+ brands on the platform in the coming year as interest from the market has been high Bharti Airtel has...
Nakra was the Vice President, Chief Strategy Officer and Head of Sales in India before OnePlus, the global technology brand, announced the promotion of its...
The campaign has been launched across television, digital and social media Ahead of the upcoming festive season which witnesses a huge increase in new car...
The brand is hopeful of touching pre-Covid numbers in sales for the quarter, growing 50% over the 2020 numbers While the ongoing pandemic and the...
The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads with an objective to help...
This is the second acquisition by the group as it acquired The Moms Co, early this month Good Glamm Group has announced the acquisition of...
Together, the brand hopes to create a powerful synergy of their shared values adidas has announced its association with actor Deepika Padukone. Padukone will work...
Brands dropping their celeb endorsers and vice versa in the face of a controversy show an abject lack of strategic thinking say experts A few...
Dua, Executive Director - Marketing & Sales, Relaxo Footwear, talks about the brand’s shift to digital, rebranding, marketing strategy, anticipated growth, the outlook for retail,...
Bhan, Director & Chief Marketing Officer, Max Life Insurance, shares insights behind the new campaign, digitisation journey, partnership with Axis bank, expected growth, and more...
The social media campaign, ‘Aise Sawaal Hum Nahi Poochte’, focusses on essential cyber hygiene With the world marking Cybersecurity Awareness Month this October, YES...
Hand-painted by artists, each of the 12 exclusive designs commemorates a decade from Royal Enfield’s 120-year-old history Celebrating it’s 120th anniversary, Royal Enfield, the world’s...
Collaborates with wrestler The Great Khali, with an aim to target Tier II and Tier III UBON, India’s leading Gadget Accessory &...
Curated festive selection, amazing price points, a slew of attractive offers – Lifestyle makes it all come together with a heartwarming campaign ‘Dil Se Diwali’...
To promote UPI, Postpaid (BNPL) and Wallet businesses India’s leading ecosystem for consumers and merchants (1) Paytm today announced that the company and its partners...
Offers the agility of a hatch with the DNA of an SUV Tata Motors, India’s leading automobile brand, today launched its latest offering in...
The digital ad campaign promotes the values of togetherness and a harmonic lifestyle in a regular household, with Fujifilm’s INSTAX – “PERFECT GIFT’’ for every...
Chingari’s ‘$GARI’ and its NFT Marketplace Chingari unveiled its ‘first-ever crypto token ‘$GARI’, which is launching its own NFT Marketplace, at a public event at...
After a spate of successful campaigns revolving around the ease of investing in cryptocurrencies, India’s safest crypto exchange, CoinDCX has now launched a Mega drive...
Sharma, VP Marketing, Agro Tech Foods Ltd shares insights on entering into new categories, product differentiation, growth observed, marketing strategy, and more Sundrop Oil and...
Irani highlights the conveniences of home-use medical devices in the film Morepen Laboratories Limited has roped in actor Boman Irani in an all-new brand campaign...
The Bollywood beauty to now be featured across Sukkhi’s marketing campaigns across the country Sukkhi, India’s leading online-first fashion jewellery brand has roped in the...
The new range of indulgent burgers will strengthen McDonald’s leadership in the burger category McDonald’s India turns 25 this year and the...
The past two weeks were all about inspiring narratives, creative executions, and taking up social taboos like menstruation A fortnight of many topical events and...
He moves on after a stint of 7.5 years Anshuman Chakravarty, who was the Head of Marketing, Brand and Corporate Communications at consumer electronics brand...
A series of TVCs with meaningful insights & quirky moments to make this festive season brighter In its latest television and online campaign, Croma,...
With the implementation of the global tax deal, India might have to phase out equalisation levy or Google Tax, as it is popularly known A...
Registers record-breaking ~19 mn visitors, ~6 lac items purchased in the first hour The biggest-ever edition of Myntra’s Big Fashion Festival (BFF), has been off...
Tanishq, India’s most trusted jewellery brand, has unveiled the much awaited Diwali campaign, Utsaah, with the onset of the festive season. The film not only...
Toshiba India Pvt. Ltd. (TIPL) today announced the appointment of Shuichi Ito as the Managing Director, effective October 01, 2021. Ito will lead TIPL to...
“You have to believe in yourself, that’s the secret”- Charlie Chaplin The inspiring quotes of the legend Charlie Chaplin will remain timelessly meaningful and relevant...
The Olympic 2020 medal winners will feature in the brand’s upcoming campaigns and on-ground initiatives Amrutanjan Healthcare, a 128-year-old company with a rich legacy and...
Activist beauty brand The Body Shop India celebrates this year's festive season with a difference by launching #LightALittleLife program to support children who have lost...
Clovia, India’s leading brand for women’s innerwear, activewear, loungewear, and personal care, today revealed their campaign, ‘Nothing But Real’. For the first time, the campaign...
In association with Wavemaker, Netflix created an innovative approach of answering some popular questions on Quora regarding IIT preparations in a quirky way written from...
The campaign comprises of two ad films featuring actor Jaaved Jaaferi With onset of the festive season, SBI Card, India’s largest pure-play credit card...
Dettol Banega Swasth India launched Season 8 of Swasth Bharat, Sampann Bharat with Campaign Ambassador Amitabh Bachchan Reckitt, world’s leading consumer Health and...
Offers 4 distinct ‘Personas’ with customization packs to match diverse lifestyles Tata Motors, India’s leading automobile brand, today unveiled India’s first sub-compact SUV, the...
The campaign is themed around ‘Circle of Influence’ JAIN Online, a part of JAIN (Deemed-to-be University), a NAAC ‘A+’ Graded University (as per the revised...
FieldFresh Foods, a joint venture between Bharti Enterprises & Del Monte Pacific Limited, today announced the elevation of Mahesh Kanchan as Chief Executive Officer (CEO),...
Zoya, the exquisite diamond boutique from the House of Tatas introduces Libera, a stunning new collection that is a poetic ode to the flow of...
: In a multi-agency pitch, ART-E Mediatech has been awarded the digital & creative mandate for Indica, an Indian herbal hair colour brand from the...
Created and conceptualized by DDB Mudra Group, the film highlights the Hindware Appliances trademark ‘MaxX Silence’ Technology Hindware Appliances, today, announced the launch of...
Shukla joins from Star Sports where he was helming marketing Star Sports Marketing Head Sudhir Shukla has called it quits after spending close to five...
The project is located just 5 minutes from Sholinganallur, houses 1693 apartments at INR 3999/sq.ft CASAGRAND ropes in Vijay Sethupathi, to endorse its signature...
Tata Consumer Products is partnering with Tata Trusts to scale its Menstrual Hygiene Management (MHM) Program in Jharkhand. The partnership, which began work on Women’s...
First joint offering since the acquisition of PAYBACK India by BharatPe PAYBACK India, a BharatPe company and India’s largest multi-brand loyalty program, today announced...
The campaign has been launched by Taproot Dentsu (A dentsuMB Company) Taproot Dentsu (A dentsuMB Company), the creative agency from the house of dentsu India,...
George will be based out of the agency’s Bangalore office AdLift has announced the appointment of John George as Senior Creative Director. John will be...
The two-week-long campaign with the Olympian has been launched across 9 categories in 15 Indic languages ShareChat has announced the launch of the ShareChat Mega...
Features brand mascot Fido Dido spreading the refreshing Pujo vibe amongst consumers 7UP®, the refreshing clear drink is all set for Durga Puja celebrations in...
The agency will chart the strategic roadmap for the brand, providing the creative impetus to build a formidable digital presence Go Cheese, from the house...
Picks Liqvd Asia As Its Partner Liqvd Asia, one of India's most recognisable digital marketing agencies, has bagged the integrated social media & conversational marketing...
The new features have been added to the LinkedIn Marketing Solutions (LMS) portfolio LinkedIn, the world's largest online professional network, has launched new platform...
Premier student housing brand, your-space has announced two major appointments in their top management. Venayak Saran Gupta, an ex-BCG consultant who joined the company as...
This campaign highlights MyGlamm’s All Natural and No Nasties approach to beauty India’s fastest growing DTC beauty and personal care brand MyGlamm launches its national...
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced its partnership with Xiaomi on...
The campaign brings out the essence of homecoming this festive season Shoppers Stop, India’s leading fashion and beauty destination rings in the festive season with...
Parle’s ‘Hide & Seek Fills’ is the first step forward in building the broader cereal category Parle Products, India’s leading biscuits, snacks...
India’s leading matrimony site, Jeevansathi.com has roped in Mahesh Babu, a popular figure in the Telugu cinema industry for its #WeMatchBetter campaign. The 360 degree...
General Mills India announced the launch of its ready-to-cook (RTC), two minutes Pillsbury Pancakes brand in India General Mills India – a part of the...
Smirnoff Celebrates New Global Campaign as the World’s No. 1 Vodka returns in No Time To Die Viewers have seen James Bond drink his...
Featuring Kalki Koechlin, the brand film conceptualized by Havas Worldwide India, establishes the platform as the go-to shopping destination for luxury Tata CLiQ Luxury, India's...
HDFC Life, one of India’s leading life insurance companies, and IvyCamp, an initiative of IvyCap Ventures Advisors Pvt. Ltd., have jointly launched the fourth phase...
Strengthens position in Beauty & Personal Care with flagship range of natural haircare and skincare solutions Ahead of the festive season, Myntra bolsters its Beauty...
The couple encourage consumers to celebrate eco-friendly Ganpati Leading Personal Care Brand WOW Skin Science launched a new campaign “Celebrate Responsibly, Be WOW, Naturally” for...
Chance to win an all-expenses paid trip to watch India play at ICC Men’s T20 World Cup 2021 Keeping up with its endeavour to empower...
The actor will be the face of FPBL's marketing campaigns across various platforms Fino Payments Bank Limited (FPBL), a fintech for emerging Indian customers will...
The pioneering service solution is aimed at delivering an enhanced customer experience ŠKODA AUTO India announced a unique initiative - ‘ŠKODA COMPACT Workshops’, which aims...
Jet Airways is all set to resume domestic operations in Q1 2022, according to the Jalan Kalrock Consortium, the successful resolution applicant of Jet Airways....
Malhotra served stints at brands such as Nykaa, Levi Strauss & Co, MakeMyTrip.com, and MSLGROUP India etc. in the past Hitesh Malhotra, former CMO, Lenskart...
Conceptualizes new advertisement in collaboration with Keroscene Films to showcase its ‘Viraat Strength’ Ambuja Cements Limited famed for its ‘Viraat’ strength tagline has released its...
Welcomes Kriti Sanon As the Latest Addition to The Fossil Family FOSSIL is thrilled to announce our partnership with Kriti Sanon as the newest celebrity...
With a premium-to-GDP penetration of less than 3.5 per cent in India Tata AIA Life Insurance today announced the signing of a multi-year brand partnership...
Perfect snack with goodness of multigrain flours, flax seeds, and sesame seeds Bonn Group, the leading manufacturer of Food products in India, has launched Americana...
During the company's Q1 earnings conference call, Gupta said 80% of pre-Covid circulation is a good enough number for ad revenue monetisation Newspaper circulation might...
The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery “Yeh Andar...
The company also reduced its content cost by 17.78% to Rs 588.1 crore from Rs 751.3 crore in the previous financial year Telecom company Vodafone...
DB Corp Non-Executive Director Girish Agarwal shared that in July this year the company achieved almost 75% of July 2019, which is a good indication...
She will be responsible for leading client relationships and business growth for the West office Starcom India has appointed Rachana Shah Monteiro as the West...
Industry leaders share how the sector is picking up and prepping up for the festivals, their plans for the season, and the growth they are...
India’s largest D2C fashion brand Bewakoof partners with World’s most loved beverage brand Coca Cola to launch exclusive merchandise Bewakoof.com, India’s largest...
These will be available to buy, collect and trade for cricket lovers and new-age investors alike Indian cricket stars Smriti Mandhana and Zaheer Khan are...
Mehta will be responsible for Sales, Account Management, Supply Chain Operations, Customer Operations, and Seller Excellence functions Continuing the aggressive expansion of its senior leadership...
The consulting company has roped in Amol Patil as Business Head and Director - Technology & Arun Upadhyay as Business Director - Growth & Alliances...
Encourages everyone to be the Face of Hope Focusing on the importance of “masking up”, Nestlé India has launched the Face of Hope initiative. As...
Yogesh will lead the Technology Engineering team to support the brand’s exponential growth across geographies upGrad, Asia's higher edtech major in a most recent...
Commemorates National Nutrition week 2021 Amway India, one of the country’s leading FMCG direct selling companies, today announced the launch of #FightMalnutrition campaign commemorating the...
This sonic tune is a celebration of SBIG’s new brand identity which was launched last year SBI General Insurance (SBIG) today launched its signature tune,...
Devvaki Agarwal, Founder & CEO, instrucko shares insight about boom of Edtech sector, instrucko’s business model, marketing strategy, growth plans and more As...
With this association, Laconic aims to strategically widen awareness about its business and products to the right target base Koffeetech Communications, an integrated digital marketing...
Declares Companywide Break from November 4 – 14 Meesho, India’s largest online marketplace for longtail products, has introduced a Reset & Recharge policy to prioritize...
Brand to leverage its innovation equity to recruit new consumers looking for differentiated experience Chupa Chups has dialed up the fun with the launch of...
Launches an integrated campaign #NeverFitIn encouraging people to break the norms one quirk at a time MISFIT by boAt - a new-age self-care and grooming...
Cycle Pure Agarbathi, India’s largest and the only certified carbon neutral incense brand, has strengthened its long-standing support for cricket by partnering for Sri Lanka...
Since its founding in 1984, the leading professional makeup authority has teamed up with fierce tastemakers M·A·C Cosmetics India has named beloved Bollywood film star...
He has been associated with Isobar for more than 13 years Shamsuddin Jasani, Group Managing Director of Isobar India, has put in his papers. e4m...
When the Great Khali meets the Great KFC Double Down Burger #BurgersKaKhali The Great Khali has been doubling down on some interesting hobbies of...
The company eyes PAN India expansion North India based, BL Agro Limited, one of the fastest growing edible oil and food products company in India,...
Abhichandani joins from Kantar/IMRB Zirca Digital Solutions, a 360-degree digital solutions provider, announced the appointment of Tarun Abhichandani as the Head of Products & Solutions....
Pepsi and Money Heist will jointly promote the show across digital platforms, virtual fan fests and Pepsi-Money Heist beverage cans F&B major Pepsico has reportedly...
Armes Maini Storage Systems Pvt. Ltd is one of India’s leading industrial storage system providers, based in the Silicon Valley of India, Bangalore. It is...
Moves its transformation agenda forward Lowe Lintas, one of India’s premier advertising agencies, has appointed Kedar Teny as its CEO. Kedar moves from - Avataar.me...
Industry players share how the sector is picking up and prepping for the festivals, their plans for the season, and the growth they are expecting...
Vijayaraghavan Venugopal, CEO and CO-Founder, Fast&Up shares insights on the company’s transition from B2B to D2C, marketing strategy, product portfolio diversification, collaboration with actor Varun...
Culture has gone virtual and so have the festivities. In 2020, more than 4 mn people discussed Diwali through 7.5 mn+ posts & comments on...
Digital campaign with #CareToLiveOrganic to celebrate “Sustainable September” Lotus Organics + has associated with The Wildlife Trust of India (WTI) to celebrate sustainable September. A...
The campaign consists of five digital films Glori Handwash (RSPL’s Product) launched a social awareness campaign that asks people to wear mask properly. Conceptualised by...
Reports say that August 31, will be his last day in office CEO of Dentsu India Anand Bhakamkar has reportedly stepped down from his role....
Celebrates the unwavering spirit of para-athletes with its new brand campaign – ‘phirse #Jeetkahalla’ In the year 2016, IndusInd Bank unveiled “#JeetkaHalla” - a...
Gulshan assumed this role on August 23rd; he and Paul will both be reporting to Joe Mumbai-based Brand and Communications Consultancy, Tilt Brand Solutions announced...
Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, has extended its...
Bengaluru gets the Ultimate Fashion Coordinates Brand ELLEVEN, a fashion coordinates brand for women from the house of TCNS Clothing, has launched its first store...
This will be the brand’s first campaign with the illustrious Anil Kapoor inviting the country to #GoSmartGRID With Anil Kapoor as its brand ambassador,...
Reebok and celebrity hair colorist, Daniel Moon announce their second product collaboration: a refresh of Reebok’s iconic Classic Leather and Club C 85 silhouettes. The...
Jain has a rich experience of three decades as a Retail Banking professional RapiPay, India’s leading assisted payments Fintech company today announced the appointment of...
Through its new campaign ‘Health Super Saver’ aims to spread the message to youngsters Future Generali India Insurance Company Limited (FGII) has launched the Health...
Multi-year brand transformation highlights the power of Visa’s trusted network, enabling modern money movement and expanding economic access Visa (NYSE: V), the world leader in...
Highlights contributions to students’ education BIC Cello, India's most recognized stationery brand and leading manufacturer and distributor of writing instruments, has recently launched a video...
Aims to cater to Millennials and GenZ FinTech platform Angel Broking Limited (Angel Broking or ‘the Company’) celebrated 25 years of success this month by...
India’s first LAAS (Lifestyle as a service) model for retirement Welldercare, enters the Indian Hospitality Industry announces its plans to launch long term Retirement resorts...
Launches The “Depend On Insurance Season 2” Campaign With Retd. Major Gaurav Arya Canara HSBC OBC Life Insurance is all set to launch the second...
Gaurav Kumar Kwatra, Director- Purina Petcare India from Nestlé shares insights on the brand’s journey in India, marketing strategies, future of the segment and...
This year’s edition will see TVS Eurogrip’s flagship products Protorq Extreme TVS Srichakra Ltd., one of India’s leading manufacturers of two & three-wheeler and off-highway...
Dentsu International, strengthening its leadership roster, has added Vinod Thadani as Chief Digital Growth Officer for India. Thadani will also be taking on the additional...
The ‘Live Limitless’ campaign conceptualised and executed by McCann Worldgroup, takes a supernatural approach to create engagement The campaign highlights the limitless opportunity that comes...
CRED Mint Combines Safety of High-Trust Community, Inflation-Beating Returns, and Transparent Withdrawal Process CRED, a high-trust platform for individuals, brands, and financial institutions, today...
The new offering will keep the audience and consumer behaviour at the centre of the media process In light of the cookie-less future and an...
Surge in CTV viewership is a win-win situation for both platforms and advertisers, say experts While mobile continues to be the primary screen of digital...
According to the report, week 1 of Jul’21 witnessed the highest growth of 57% compared to the same week of Jul’20 The print media witnessed...
As Lulla ends his two-year-long stint as BARC CEO, we take a look at the ups and downs of his journey After two years of...
Aims to bring sheer speed and exciting experience for its users realme, India’s fastest-growing 5G smartphone brand has announced its collaboration with the latest Universal...
Suraj Vazirani, Founder and CEO, The Beauty Co shares the insights behind the new collection, marketing strategy, communication to consumers and more With consumers increasingly...
As India entered its 75th year of freedom, Dentsu Impact, the creative agency from the house of dentsu India, rolled out the second edition of...
Tanishq celebrates the heart-warming tradition of Lumba Rakhi this Raksha Bandhan Tanishq, India’s most loved and trusted jewellery brand has launched its latest digital film...
MyGlamm And BabyChakra Come Together To Build India’s Largest Parenting Platform and Invest Rs 100 Crores In Mom-Baby Content to Commerce MyGlamm, India’s fastest growing...
CRED Members Can Support 30,000 Disadvantaged Kids and their Families with Dry Ration Kits Continuing its community support to people affected by Covid-19, CRED in...
The service will help brands achieve effective business outcomes from their digital marketing activities by advancing their audience data strategy Essence, a global data and...
The campaign recognizes the heroes who are doing spectacular work in the solar space We are currently dealing with a serious matter: the depletion...
Launched in January 2021, the Big Home Rush sale has become extremely popular with consumers Trusted by more than 30 lakh households, Urban Company –...
Actress Hina Khan joins the celebration with specially designed Independence Day lenses Moj, India’s number one short video app, is all set to launch #MyFreedomMatters...
The year also marks Limca’s 50-year milestone in India Commemorating its 50th year in India, Limca – The Coca-Cola Company’s home-grown brand today launched a...
Consumers can avail instant cashback of up to 20%, low-cost EMIs and much more LG Electronics India, today announced its latest “Freedom is Good”...
RuPay Contactless cards have been showcasing a great synergy between technology and innovation National Payments Corporation of India (NPCI) announced that RuPay has launched a...
Godrej Interio offers up to 25% discount across its portfolio of products and solutions Deep rooted in India’s Independence and Swadeshi movement,...
Video campaign celebrates freedom achieved through the power of education through three inspiring real-life stories BIC Cello, India's most recognized stationery brand and leading manufacturer...
The video component of the campaign will focus on how Azaadi means there is equality in education and how a girl can get the same...
Leading brands like Spotify, Swiggy, Airtel, VH1 among others join the digital banter in their quintessential style Sunfeast Dark Fantasy, the brand which is celebrated...
As part of its strategy to strengthen e-commerce business with digital-first brands, Godrej Consumer Products Limited (GCPL), a leading emerging markets company, introduced three new...
The film’s underlying message for the audience is the promise of looking out for each other akin to insurance Policybazaar.com - India's leading online insurance...
Customers can transact anywhere across 1 crore+ RuPay merchants using their Dhani OneFreedom card Dhani App, one of India’s fastest growing mobile application for all...
25% off on Diamond Prices with an additional 5% instant Bank Discount Candere by Kalyan Jewellers has come out with an exclusive offer on its...
Kant, Founder of Clovia, shares insights on the evolving lingerie category, data-driven tech taking centre stage, diversifying to new portfolios, marketing strategy and more In...
Christine McCarthy, SVP and CFO, Disney, addressed analysts during the Q3 conference call With Disney+ seeing a slower subscriber addition in the US, Disney+ Hotstar...
‘Ye E Sahi Hai’ captures the pulse of Indian consumers about electric two-wheelers and will change the way they think about it Okinawa Autotech, India’s...
While the agency will partner FCB Group India, it will continue to operate under the management of its current leadership Interpublic Group of Companies (IPG)...
Both are now Vice Presidents Madison Digital has just announced the promotions of Chintan Soni and Kosal Malladi to Vice Presidents. Both have played an...
The campaign is an extension of Ageas Federal’s overarching brand philosophy of #FutureFearless Ageas Federal Life Insurance, one of India’s most trusted private life insurance...
The ad films featuring Hrithik and Kiara, among the first ones to be in the series, shows Myntra as India’s Fashion Expert Myntra has launched...
Initiative is aimed at enhancing buying experience and offering a wider range of Samsung products to defence personnel at select Samsung Smart Plazas across the...
Appoints Kulwinder Singh as CMO SG Analytics, the market leader in research and data analytics services, has appointed Kulwinder Singh as the firm’s Chief Marketing...
In Conversation with Raghuvinder Singh Pathania, General Manager and Head of Operations, WeWork India In the next episode of Stories by WeWork, an in-house interactive...
The plan is to open 20+ stores spread across 10+ tier 2 cities in the upcoming 12 months After making a mark...
On World Elephant Day, 1,00,000 trees planted is over and above the 4,51,000+ trees that the logistics provider has planted since 2017 Blue Dart, India’s...
Aligned to The Paris Agreement along with its customers and suppliers’ commitments Birla Carbon, one of the leading manufacturers of carbon black globally, has announced...
To launch a patriotic campaign on Independence Day Vedanta Ltd, India’s leading producer of metals and oil & gas, is all set to roll out...
OPPO Reno6 ‘#EmotionsInPortrait’ campaign OPPO, the leading global smart device brand, today announced its partnership with Spotify for their latest campaign “Every Emotion In Portrait”...
‘Desh Ki Chai’ celebrates rich cultural diversity of India, this Independence Day As an earnest gesture to lend support to the Indian Artisan community, TATA...
BharatBox will power brands to reach consumers in Tier 2 and Tier 3 cities in India Following the acquisition of influencer marketing platform, Chtrbox...
In his new role, Bali will further build the brand and bring alive the Vedantu experience at every touchpoint Vedantu, LIVE online tutoring platform in...
Premiering on August 13th, show to be aired every Friday at 7 pm on MTV Unacademy, India’s largest learning platform, today announced the launch of...
According to media planners, the maximum spends will come in the following weeks With Onam round the corner, the south market is seeing a significant...
The account is being handled by the agency’s Mumbai and Bengaluru offices After a competitive multi-agency pitch, Tonic Worldwide, a digital-first creative agency, has...
As per annual filings, Škoda had spent Rs 445.2 crore on advertising for the fiscal ended 31st March 2020 compared to Rs 343.5 crore in...
Guest Column: Komal Mehra, Head, Sports Initiatives and Associations at Usha International, said that brands can contribute by standing united and supporting decisions made by...
The Audi RS 5 Sportback is being brought to India via the CBU route Audi, the German luxury car manufacturer, today announced the launch...
Digital-only video content, latest prices and a brand new TV show, and much more NDTV and CoinSwitch Kuber today announced a strategic partnership to launch...
Mahesh S. Anand, President – Nippon Paint (India) Pvt. Ltd. (Decorative Division) tells us about the brand’s latest campaign, their continued focus on Tamil Nadu...
Bhalla takes up the new role as HT prepares to now peg itself as an integrated solution provider to advertisers With shift in demand patterns,...
The #15YearsConstant campaign has been curated by Chimp&z Inc. Tata Sky marked its 15-year milestone with a heartfelt campaign. Paying homage to the deep and...
The food and beverage brand has tweaked its product packaging to remind Indians to follow safety rules Nestle India has tweaked its product packaging to...
The campaign #ShopIndiaMovement prompts how every Indian is entitled to purchase their desired products without having to break their bank ShopClues, India’s leading online...
The Beauty campaign is aimed at presenting the new beauty destination in town - Myntra! Myntra has rolled out a peppy campaign with Bollywood diva...
Having worked with Star Sports, Channel [V] India and VIP Industries, Akshat brings a healthy blend of marketing experience in sports, media, entertainment and consumer...
Siddharth and Cinthol join forces to enable you take on your duties fearlessly Cinthol, the legacy brand from the Godrej Consumer Products Limited (GCPL), brought...
Banerjee will lead the Delhi office Madison Media has just announced that the Agency has promoted Abhik Banerjee to Chief Operating Officer, Madison Media Plus...
Tata Sky, one of India’s leading content distribution and Pay-TV platform marked its glorious 15-year milestone with a heartfelt campaign. Paying homage to the deep...
Designed to make it simple for subscribers to recharge their accounts using their favourite UPI app or wallet Dish TV India Limited, India's leading...
Customers can just click on 'Buy 24K Gold' under the ‘My Money’ section of the PhonePe app and order gold coins and bars starting from...
The campaign will be led by television and digital platforms VEGA, one of the leading personal care appliances and beauty care accessories flagship brand in...
Adds fashion icons, Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan to its star-studded pool of brand ambassadors, ahead of a mega brand campaign In...
The brand has already onboarded 50,000 businesses onto its platform across India Bikry app (by Bizrise Technologies) an all-in-one platform to take your business online,...
A first of its kind custom jewellery range of kids’ favourite Nickelodeon character Celebrating the robust legacy of Nickelodeon’s one of the most iconic characters,...
Releases New Campaign for the 2021 Royalz Collection 82.5 Communications, Kolkata, has picked up the communications mandate for Ajanta Shoes, following a multi-agency...
The film also highlights Goodknight Gold Flash special edition packs for Onam Festivals must be celebrated with joy, splendour and most importantly, good health. In...
The new sub-brand, ‘Epic by Sonata’ features a stylish range of watches and will be available on Flipkart beginning 5 August 2021 Sonata, India’s largest...
These shades are inspired by the heartland story of India and carry names that reflect Indian culture i.e. Chutney green, Calcutta rains, Coromandel indigo etc...
Redefine luxurious Italian fashion with the Versace Greca Glass in India Standing out for its modern allure and subtle refinement, Greca Glass is...
Bajaj Finance advises customers to strictly stay away from paying any advance fees for loan processing Bajaj Finance Limited, the lending and investment arm of...
Pre-order now to unbox yours OPPO, the leading global smart device brand, today announced the pre-booking for Reno6 5G – the ultimate all-rounder 5G superphone...
Aims to identify and nurture new age video content creators OPPO, the leading global smart device brand, today announced its partnership with Instagram to launch...
No impact on customers and partners; All changes pertaining to brand transition will be reflected by year-end Max Bupa Health Insurance announced today that it...
Powered by Adobe Experience Cloud applications, this partnership will enable CEAT to deliver a personalized and seamless digital experience As digital becomes the primary way...
Releases ‘Kar Dikha India’ anthem to show the nation’s support for the Indian athletes Indian short video platform, Moj launched #MojCheers4India challenge along with a...
DEFY brings a range of carefully crafted audio wear like true wireless earphones, wired earbuds, and wireless neckband in India It is that one...
#FanBannJaaoge becomes the clarion call to 1.3 billion Indians across the country MPL Sports Foundation, the community arm of Mobile Premier League (MPL), India’s...
The eye-catching sand art brings alive the power of Vedshakti Toothpaste and the message ‘Mooh swachh toh aap healthy’ Commemorating the Jagannath Bahuda Rath Yatra,...
The digital payments brand of AGS Transact Technologies Ltd. has refreshed its brand identity Ongo, one of India’s leading digital payments brand has...
He will assume responsibilities on 1 November Dentsu International has appointed Fred Levron, the worldwide creative partner at FCB, as its global chief creative officer,...
Through its diversified distribution network, the company services and provides a distinct suite of 44+ need-based offerings IndiaFirst Life Insurance Company Limited (IndiaFirst Life), promoted...
Avilash has led communication and media mandates for several iconic brands in the past Carat, the flagship media agency from the house of dentsu India,...
Guest Column: Zahara Kanchwalla, Co-Founder & CEO, Rite KnowledgeLabs shares the key pointers for CXOs to keep in mind for driving an effective communication when...
His last assignment before joining UNIBIC was as the Head of Marico’s New Foods’ Business Unit UNIBIC Foods, one of India’s fastest growing FMCG companies...
350+ schools across India and the Middle East with 18,000 teachers are using the Practically School Solution to enable online classes during the pandemic Practically,...
DiCicco, Senior Manager- International Expansion, Snap Inc, spoke about the company's progress in India and how it has become a preferred platform for Indian brands...
Domina is the latest offering from Pee Safe, in the sexual wellness and pleasure category Meraqi Digital, the independent digital...
The mandate was won after a multi-agency pitch CupShup, a full-service agency, has secured the digital mandate for Treebo Hotels. As part of their mandate,...
The Surprise Pack Campaign included marquee names in the entertainment world from across the country, in never- seen- before avatars A couple of days...
His previous stints include Samsung India Electronics and advertising agencies like McCann, Publicis, Euro RSCG (HAVAS) as a planner Zolo – Category leader and the...
This is the first social audio partnership for TED which has a strong history of embracing audiences on innovative new platforms Clubhouse, the social audio...
Launches immunity-boosting Chyawanprash under its brand Well Modicare Limited, one of India’s leading direct selling companies, strengthens its presence in the health & wellness space...
In his new role, Shailesh will guide the overall expansion and strategy of the company In an endeavour to accelerate its global footprint, ZingHR announced...
Zenith will handle the entire gamut of media planning for Mamaearth, including brand strategy, planning, buying and implementation Mamaearth, the digital-first brand, has awarded its...
Samtaney, Co-founder & Director, The Souled Store, shared that there is a big intersection between the brand's target audience and IPL digital audience, which makes...
The campaign consists of a TVC, along with extensions in print, radio and the digital medium Malabar Gold & Diamonds is one of the world’s...
Saad Khan will be Chief Strategy Officer and Keigan Pinto will be Chief Creative Officer FCB Group India recently announced the restructuring of its creative...
The partnership is aimed at widening PharmEasy’s consumer base Online healthcare platform PharmEasy has partnered with digital marketing agency Social Beat to widen its consumer...
The Audi e-tron will be launched in two variants: Audi e-tron 50 and the Audi e-tron 55 Audi, the German luxury car manufacturer, is set...
The mask is developed with premium woven fabric with Antiviral finish Allen Solly, India’s pioneer brand in semi-formal dressing from Aditya Birla Fashion and Retail...
The account was won following a multi-agency pitch and will be handled out of the agency’s Mumbai office Havas Media India has won the integrated...
Says company, The actor is young, dynamic and has a great future, his personality and values strongly resonate with the GreatWhite brand Electrical appliances manufacturer...
Ciphands Mist Spray Hand Sanitizer is an extension in the hand sanitizer category Ciphands, the hand and surface hygiene brand of Cipla Health Ltd., has...
Holcim unveils its new brand identity in all markets LafargeHolcim, a global leader in innovative and sustainable building solutions and the parent company of...
In this role, Menon will lead the brand, digital, research, analytics & product innovation teams Saakshi who has 18 years of experience across several global...
The new brand story, which takes you to the ancient era, gives a sneak peek of the brand’s inspiration behind the urge to produce organic...
The film stars Farhan Akhtar, alongside Mrunal Thakur, Paresh Rawal, Supriya Pathak Shah and Hussain Dalal in pivotal roles and is directed by Rakeysh Omprakash...
The initiative aligns with the government’s goal to build a future-ready public infrastructure with connectivity, productivity, sustainability and safety Mastercard, Mumbai Metro and...
ZEE5 is all set to bring the intriguing Lee-Hesh untold “Bromance to Break-up” story to your screens, helmed by the award-winning filmmaker duo...
Spreads the message of #ProtectionHaiZaruri Kamdhenu Paints, a leading manufacturer of high-quality paint and emulsion in the country, announces the launch of a social media...
Rahman will participate in a series of campaigns, and ads across TV, print, digital, and other media to promote the company’s products Paint brand Sheenlachas...
Gupta is a graduate of IIM Ahmedabad and IIT-Delhi, he has decades of experience as an entrepreneur and investor magicpin, India’s #1 savings...
As a kickstart to this partnership, Sammy will be a part of a series of brand films targeting sports fanatics in India Fun88, the leading...
Chakravarthy was previously the MD at Essence Digital Marketing & Business Leader - Anand Chakravarthy, has recently joined the Ed-Tech for, Results and Outcomes as...
Announces First Edition of ‘The Luxe Life’ with curated line-up of high-impact speakers, tastemakers and design visionaries Tata CLiQ Luxury today announced its first...
The brand also launched a video emphasising on the idea of having fresh and hot meals which is otherwise not possible while ordering food at...
Hamdard laboratories will provide special offers on health checkups and medical consultations throughout the duration of the campaign At a time when healthy living is...
All models come with Home Connect facility ensuring convenience and ease of use As part of their strategy to grow the premium washing machine segment,...
Cricuru’s aim is to make cricket coaching accessible everywhere Dentsu Webchutney, the digital-led creative agency from the house of dentsu India, has won the digital...
Solimar enables marketers to leverage first-party data, drive greater precision in digital campaigns and advance consumer-conscious privacy The Trade Desk (NASDAQ:TTD), today announced the launch...
Vaccinates 99% of eligible employees with at least their first dose of the Covid-19 vaccine in the last two months Tata AIA Life insurance has...
Releases print ads across national and regional newspapers to create awareness India's leading digital financial services platform Paytm has taken several steps to spread awareness...
Reminisces Memories Of Bonds Made For Life With Its Latest Campaign Society Tea has brewed a delightful film taking a trip down the memory lane...
The joint venture will be called 'Glance Collective' Lock screen-based content provider and owner of video-platform Roposo Glance today announced that it has entered into...
Gift vouchers worth ?100 crore, Discounts & Gold Rate Protection on offer Kalyan Jewellers is preparing to reopen it’s showrooms across India, in...
The SKINN Tales campaign is now live across the brand's online platforms and other offline media SKINN, a fine fragrance brand from the house of...
Arun brings over two decades of experience across senior leadership roles at top financial institutions like SBI, Yes bank, ICICI and HDFC Digital payments and...
He will spearhead a community of AI experts at Pyxis One with 30% boost in hiring and onboarding Pyxis One, a start-up providing AI infrastructure...
The campaign generated over 4+ million views, with an impressive engagement rate of 26.11% In an effort to promote its brand-new Octavia, Skoda, a premium...
Extends necessary medical supplies to hospitals, emergency food relief kits to communities in need, Vaccination Drive for team members across restaurants & more KFC...
Timios expands its product offerings and forays into healthy, organic, and natural FMCG packaged products for new and expecting mothers Timios a Bangalore based packaged...
LT Foods, Consumer Food Company has appointed Madison Media as its Media AOR (Agency of Record) for their brand ‘Daawat’. The account was won in...
Conducts a social awareness experiment in metros With social distancing becoming the need of the hour during the pandemic and post pandemic era and enforcement...
Manu Prasad, CMO, Scripbox, discussed the company's altered marketing strategy, advertising spend, brand messaging, and more Investment app-Scripbox last year announced that it will...
Announces launch of Brand initiatives Marking the occasion of its 66th foundation day on 1st July 2021, the country’s largest lender, SBI has...
This deal will enable Matrimony.com to scale up its presence significantly in the North and West regions Matrimony.com, India’s leading online matrimony company, announced that...
Prior to this, Anand was HMD Global's Head - Brand, Media and Digital Marketing The Coca-Cola Company has appointed HMD Global's Aditi Anand as Head...
Conceptualised by Logicserve Digital, the campaign comprises of impact-driven Thumbstopper videos that aptly convey the message through simple real-life situations Tata Pravesh, a brand of...
As Chief Merchandising Officer will handle entire category management & Snapdeal’s seller ecosystem Snapdeal, India’s largest value e-commerce company, today announced the appointment...
Product launch supported by digital campaign #BoringToBananas rooted in the brand philosophy of Mood Ting Tong Center fruit – Perfetti Van Melle India’s...
Ogilvy leads Thums Up’s repositioned brand message of resilience and real heroism of everyday people Toofan wahi jo sab palat de – the upside down...
Ashutosh has over 20 years of work experience in the technology sector Cosmos-Maya a leading studio in Asia and producer of many of India's most...
Kumar last stint was at Aditya Birla Capital Leo Burnett India has announced the appointment of Niket Kumar as Executive Vice President & Head –...
Expects to double business in the market by 2022 Zippo Manufacturing Company, globally recognized producer of the iconic Zippo Windproof Lighter, announced today...
Shashank Singh, CEO & Founder, Bakstage|FLYX talks about the app, opportunities it offers to creators, conversations the app is stirring, thriving amongst growing...
Wada takes over the role from Haruto Iwata, who was responsible for the company’s growth in the Indian market Fujifilm India Private Limited, a pioneer...
Ajay has served different companies such as Reliance Energy, HCL technologies, L&T Infotech, Fluentgrid, Deloitte, PWC and IQVIA Dentsu has announced the launch of ‘Indeed...
Both the mask and filter are washable and recommended to be reused up to 30 gentle laundering Louis Philippe, India’s leading premium menswear brand from...
The mandate was won after a closely contested multi-agency pitch Global brand and customer experience agency VMLY&R, has been appointed the agency-on-record (AOR) for JOCKEY’s...
This year Myntra EORS is not just a fashion event, it's an opportunity to sustain businesses & restore livelihoods Myntra has launched a two-and-a-half-minute video,...
The company has promoted Kavita Angre, Aalok Oke, Yogesh Suradkar and Rajesh Gopal L’Oréal India today announced the elevation of four leaders from the India...
The companies aim to provide seamless platform to deliver the best and most immersive entertainment experiences Home Credit India, a local arm of the international...
Urge citizens of India to lend a hand of support to their support staff From your domestic help to your driver to your gardener, these...
The digital campaign, by Kiro emphasizes on the launch of 4 nude lipstick shades in their kitty along with the relaunch of Nonstop Airy...
As a part of Samsung’s contactless offerings, AR Demo allows consumers to experience the product virtually in their homes Samsung, India’s largest and most...
Lo! Foods products will now be available in North America, UK and South East Asian Markets Lo! Foods, a Bengaluru based startup that offers a...
Guest Column: Vinit Kapahi, Head of Marketing, Aviva India, details ways in which consumer behaviour towards insurance has involved The pandemic brought an enormous change...
Sikaria brings more than 14 years of leadership experience in Sales, Marketing and Business Operations SUGAR Cosmetics - one of the fastest-growing premium beauty...
She will lead and mentor the editorial team and introduce the best in class practices for successfully executing the editorial strategy 9X Media has appointed...
Undeterred by the global pandemic, the company’s market capitalization increased 3 times to reach USD 3 billion in the last fiscal year Recording another...
The agency will handle the digital media communications for InterMiles The Minimalist, a creative solutions group company based out of Mumbai with presence...
Aditi will lead Pocket Aces in its next phase of growth and will take on her new role with immediate effect Pocket Aces, India's leading...
Starting 1st July, the revamped service will offer a boutique of Punjabi content at a minimal cost of Rs. 1.5 per day Tata Sky’s Punjabi...
Mehta will take over from Herjit Bhalla Geetika Mehta who was the General Manager, Home and Hygiene, India and the Regional Brand Director, South Asia,...
In the past she has been part of brands like Asian Paints, Frooti, Appy, Digene, Vaseline, Lakme and Baskin Robbins Samyukta Ganesh Iyer, who recently...
Offers complimentary service and sanitization for their next scheduled service Audi, the German luxury car manufacturer, today announced a special initiative exclusively for...
Affle had approved and announced the acquisition on June 9, 2021 Affle (India) Limited through its subsidiaries (“Affle”), today announced the...
This campaign is an attempt to connect the rich heritage and culture of Sweden with the diversity and enormity of India Some apps play such...
Launches a nationwide talent hunt for the next digital superstar Close on the heels of celebrating its first anniversary, India’s number one short video app,...
The Sri Lanka vs India T20 series is set to begin in Sri Lanka on 21 July 2021 In its first-ever sponsor association with a...
Shevade will lead the brand’s consumer communications across channels upGrad, South Asia’s largest higher edtech company, today announced the appointment of Shreyas Shevade as the...
Guest Column: Milesh Gogad, CMO, Indegene talks about building a purpose-driven brand that enables future ready healthcare Covid-19 tested the healthcare industry’s purpose. In a...
NPCI in collaboration with CBSE launches “Financial Literacy Textbook for Class 6” to make future of the country financially aware National Payments Corporation of India...
The move will help retailers prepare for peak sales periods Today, Adobe is announcing exciting new capabilities in Adobe Experience Cloud to help brands across...
The brand is available both online and offline through 220+ exclusive brand outlets & presence in 1000+ large format stores TCNS Clothing Co. Ltd, the...
After establishing its market leadership in India and Indonesia, USA will become MPL’s third country of operations Mobile Premier League (MPL), Asia’s largest esports and...
Jayme will be reporting to Jean Lin and Ashish Bhasin Dentsu International today announces the appointment of Merlee Jayme to the role Chief Creative Officer,...
Mukherji is a graduate in Economics from Mumbai University, with a post-graduation in Business Management from SIES College of Management Studies Headquartered in Mumbai, end-to-end...
Earlier last year actress Bhumi Pednekar and Disha Patani were roped in as Brand Ambassadors for the skincare and haircare ranges #MakeInIndia skincare and wellness...
Industry-first Bokeh Flare Portrait Video and upgraded AI Highlight video features for professional-level videos OPPO, the leading global smart device brand, is all set to...
Confira Laboratories from Encube Ethicals has appointed Mumbai based Brand & Communications consultancy, Tilt Brand Solutions as their strategic, creative and digital “Agency on Record”...
Campaign highlights other aspects of doctors’ life With the pandemic still going on and the country fearing the third wave of coronavirus, our doctors are...
The product will suit consumers who prefer superior quality products Hatsun Agro Product Ltd (HAP), India’s leading private sector dairy company, has introduced ‘Arokya’ Paneer,...
The magic convertible technology helps in converting the refrigerator to more than 10 different modes Haier, the global leader in Home Appliances & Consumer Electronics...
The T20I India Vs Sri Lanka series will be rebranded The CoinDCX T20 Cup CoinDCX, India's largest and safest cryptocurrency exchange platform, becomes the Official...
The new outlet is located at 49, Taj Road, Sadar Bazar, Agra Relaxo, India's largest footwear manufacturer, has launched its Exclusive Brand Outlet in the...
Launches campaign with Health & Wellness benefits LG Electronics, India’s leading consumer durable brand for 25 years cares for its consumers with its Health and...
Tier 2 and 3 markets contribute about 40% to the growth of the segment Myntra is witnessing a heightened interest among shoppers for products in...
Deutsche Bank supports provision of COVID-19 screening kits, PPE kits, thermal scanners, sanitizer, masks and pulse oximeters for frontline workers and patients Deutsche Bank has...
The #DilSeLocal campaign marks MSME Day and urges people to go local and support small businesses Khatabook has released its latest #DilSeLocal campaign to honour...
Collaborates with Kapil Dev to amplify the message of safety during the pandemic As the country gradually unlocks, Nissan India launches an integrated general awareness...
Harshvardhan Joshi scales Mt. Everest at the young age of 25 Seagram’s Royal Stag has always inspired the youth by celebrating the spirit of dreaming,...
Film features Chef Vikas Khanna and healthcare heroes from across the country Recognizing the courage, resilience and unwavering spirit of the Indian healthcare community, Quaker...
Expands its value-added portfolio with the launch of Heritage Tikka Paneer Heritage Foods Ltd., one of the leading private dairy players in India, today announced...
The fat free milk will be available across households in Mumbai, Delhi, Pune and Surat Parag Milk Foods Ltd, a leading dairy FMCG Company with...
The partnership with VC Fund Stellaris Venture is a part of Facebook’s VC Brand Incubator Program Strengthening its commitment to accelerate the growth of small...
Move to reflect the company's full stack range of offerings, which have moved beyond taxes to invoices, wealth management and credit ClearTax India’s leading...
Can be booked at Audi India dealerships and on the official company website Audi the German luxury car manufacturer today, commenced bookings for its all-electric...
Bipul Chandra, MD, Ducati India revealed that Ducati has invested a lot in the R&D and is still weighing the options when it comes to...
The partnership helps marketers across India to accurately measure the incremental impact of their advertising and drive real-time optimizations on The Trade Desk platform InMobi,...
Changes logo for the first time to bring alive stories of ‘khaas’ people from across the country To celebrate the spirit of India’s resilience and...
A digital chat show on Resolution for a Secure Future HDFC Life, one of India's leading life insurers, has constantly endeavored to create greater awareness...
Nandu’s Home Chef to leverage the power of social media to create a thriving community that bonds over easy-to-cook recipes and the love for...
Urges Consumers To Boost Immunity With A Glass Of Turmeric Latte Premium tea-makers and a celebrated household name, Society Tea, has recently launched the much-awaited...
Makes further investment in the fast growing Online Male Grooming Segment Emami Limited, one of the leading FMCG companies in India, has increased...
A new kind of sport - esports is on the rise in India. The industry is expected to grow at 46% CAGR to...
Every generation interacts with music in its own special way, but when it comes to Gen Z, their relationship with music seems to...
New autograph ‘Zoya Baoli’ setting encapsulates Zoya’s legacy of inspired design Zoya, the exquisite diamond boutique from the House of Tata, presents Sam?vé, an autograph...
The film is live across the brand's digital assets Hershey's has recently launched a campaign, which presents a unique and positive point of view to...
The deal came through as soon as two-wheeler companies like TVS, Bajaj and Hero announced the reopening of their showrooms in select markets As the...
Giving free access to all smartphone users making it highly accessible BunkerFit, India’s only free to use Fitness app, has introduced Yoga to its bouquet...
The winning brands of Sheela Group include- Sleepwell, Feather Foam & Lamiflex Sheela Foam, India’s leading manufacturer of Polyurethane foam and an ISO 9001 certified...
JSW Group confirms a sum of ? 1.00 Crore as part of the sponsorship agreement with IOA The JSW Group (JSW) and...
Arjun Maini is the First Indian to drive for Mercedes-AMG in DTM In continuation of its efforts to promote India and Indians globally, Omega Seiki...
The campaign is live across the brand's online platforms ACKO General Insurance, a purely digital insurance company, has released a campaign film on the occasion...
Having worked previously in Accenture, Coach, and Times Internet Limited, Gaurav with his 19 years of experience will drive the vision of building a numero...
Pay electricity bill on the app & get a chance to win an iPhone 12 India’s leading digital financial services platform Paytm today announced the...
Highlights how fathers “Turn Things Around” on Father’s Day 2021 TVS Srichakra Limited, India’s leading 2 & 3-wheeler Tyre Company, has rolled out a social...
The campaign video was unveiled by film superstar Mammootty via his Instagram and Facebook accounts Canon India today launched a regional ad campaign titled ‘Weddings...
With this musical surprise, the channel has surely made this day even more special and memorable for them After the resounding success of the first...
The brand will continue to add products across steel, glass, porcelain, melamine and other materials as per consumer expectations Tupperware India, a global premium homeware...
The brand is open to entries in a travel meme, video, picture, song, creatives, graphics, GIFs, jingle Mahindra Holidays & Resorts India Limited’s flagship brand...
The films from Unacademy tend to focus on an ethos every learner should imbibe for success Unacademy has released a new film titled “Unacademy Believe”,...
As part of its international expansion, CARS24 is set to further strengthen its foothold in the Southeast Asian and Middle East markets in 2021...
Watch Anushka Sen’s culinary skills & Vir Das' wit on June 19th & June 24th respectively exclusively on Snapchat Discover Snap today announced the launch...
Allows users to conveniently search vaccine slots directly on ixigo flights & trains app Vaccination drive against COVID-19 in India is currently in full swing....
Shraddha Kapoor becomes the face of leading D2C beauty brand MyGlamm and also invests in the company Leading D2C beauty and personal care brand MyGlamm,...
The 30-year-old pugilist has also medalled for India at the prestigious Asian Games Fast&Up, India’s #1 selling Sports Nutrition brand is associating with boxer Pooja...
MPL Sports will be the kit partner for both the 2022 Games MPL Sports Foundation, the community initiative of esports platform Mobile Premier League...
Packs an entertaining punch with its short format shows under Zest Originals Zee Zest – India’s leading lifestyle channel will take the digital first approach...
The new Velar comes with the next-generation four-cylinder Ingenium diesel engine which offers exceptional efficiency, power and on-road performance Jaguar Land Rover India, today announced...
With 3 years’ validity, the card comes with flexible loading options of any amount ranging between INR 500 and INR 10,000 LIC Cards Services...
MC Mary Kom, PV Sindhu, Sakshi Malik and Srikanth Kidambi share their struggles and achievements Bridgestone India urges Indians to be a part of the...
Anjali has completed is a qualified Chartered Accountant and Cost Accountant Havas Group India has announced the appointment of Anjali Gupte as Chief Financial Officer,...
The plaintiff contended that the tagline 'For the Bold' has been registered for PepsiCo's nacho brand Doritos PepsiCo has initiated a trademark violation case against...
The Express Logistics Provider has been flying charter aircraft internationally facilitating the transport of oxygen concentrators amongst other COVID-19 related medical and pharmaceutical equipment Blue...
Breaks sound frontier to connect more deeply with customers In its first step towards sonic branding, YES BANK has launched its musical logo (MOGO®), a...
This marks upGrad’s third collaboration with Star Sports post, IPL 2020, and India vs England series in 2021 Higher edtech company upGrad has inked an...
This year-long digital initiative will feature 7 fearless women This International Women’s Day, Levi’s® unveils its new season of the Levi’s® #IShapeMyWorld campaign that has...
With over 18 years of experience, Shweta will be responsible for all national strategic decisions and operations Tute Consult, an integrated marcom and PR agency...
Bookings now open at all BMW Motorrad dealerships BMW Motorrad India has launched the all-new BMW S 1000 R in India. The most awaited roadster...
The cricketer will be sharing exclusive content from his cricket tours, thrilling action moments from the dressing room, and fun banter on the app Cricket...
To report to Rakesh Hinduja, Co-Founder & Managing Partner, Content Platform at the start-up Wondrlab, India’s largest platform-first martech startup, has strengthened its data capabilities...
The company announced that its chatroom feature will be monetised through virtual gifting and loyalty programmes Bangalore-based social media networking service ShareChat has announced that...
Most of the producers, cast & crew of TV shows who were shooting outside Mumbai have come back, while others are most likely to resume...
TCS Head - Global Sports Sponsorship Michelle Doti Taylor talks about their association with the event in detail & how they are helping the organisers...
Rishabha co-founded a management institute in Pune by the name of Genesis Institute of Business Management in 2007 Rishabha Nayyar joins Fatmen as Co-Founder and...
Urges people to start their health journey with #StartTohKaro Ahead of International day or Yoga on 21st June, SARVA, India’s fastest growing yoga-based wellness...
Aims to generate 50 Crores revenue by the end of 2021 with this launch Amway India, one of the country’s leading FMCG direct selling companies,...
Jaguar Land Rover is developing a prototype hydrogen fuel cell electric vehicle (FCEV) based on the new Land Rover Defender, with testing scheduled to begin...
The network is India's first broadcast major to foray into the podcasting space Sony Pictures Networks India has announced its venture into audio streaming, making...
Sports Wing of The JSW Group to Offer Sports Management Courses Through Partnership JSW Sports, on Monday, announced a partnership with renowned Sports Masters Education...
Palak Kohli is the youngest para-badminton player in the world to ever qualify for the Tokyo Paralympics 2021 Leading sports nutrition brand Myprotein has carved...
The inaugural championship match will be played between India and New Zealand and is slated to take place from 18th to 22nd June Shyam Steel...
He will now helm Tamil content in Indian and in international markets Sony Pictures Network India has roped in G Dhananjayan as head of Tamil...
The ongoing contest is scheduled from 11 June 2021 to 10 July 2021 Betterhalf.ai – India's first and only matrimony app without the direct involvement...
With this initiative, cult.fit becomes the first brand to facilitate free vaccines for its customers, across all cities where it has a presence cult.fit, India’s...
‘Indian Kitchen Ka Dishwasher’, just got more convenient BSH India today launched a new and advanced range of dishwashers adding to its existing line-up of...
These elevations will come into effect immediately Havas Media Group India’s focus this year has continuously been on the product offering and thus investing in...
A simple term insurance plan that ensures financial security of your loved ones Aviva Life Insurance, India’s most trusted private insurance company, today announced...
Before this, Sunil Kumar Gupta was given two months' extension in March to serve as a TRAI Secretary, till May 31, 2021. He will oversee...
The focus will be on providing a safe and seamless shopping experience for customers DLF Malls, the largest chain of premium and luxury retail properties...
Vashisht's previous stint was at Lowe Lintas Delhi where he was Group Creative Director L&K Saatchi & Saatchi has announced the appointment of Kanishka Vashisht...
Urges consumers to exercise discretion while choosing their ORS formulation Prolyte ORS, the professional rehydration brand of Cipla Health Ltd., has launched a new TVC...
The leading coffee equipment brand in association with La Marzocco, Italy installs India’s first modular under-counter espresso equipment at Araku Café Bangalore Kaapi Machines, India’s...
Only 250 units of the jersey will be available for sale on MPL's website beginning June 14 Athleisure wear maker MPL Sports, the official...
Iyer was formerly the GM of the company's Candere brand Punith Iyer, who formerly held the position of Company GM of Candere by Kalyan Jewellers,...
The account will be serviced from the agency's Mumbai office Taproot Dentsu, the creative agency from the house of dentsu India, has been awarded the...
Rajkummar comes on board to promote the brand across all digital platforms Rajkummar is an actor who is known for his hatke and eclectic choices...
Launches two new products as part of the kit - Collagen Boosting Mask and Shilajitadi Thailam The Tribe Concepts, a homegrown brand that is centered...
Manu Jain, VP Xiaomi and Managing Director, Mi India confirmed this development in a LinkedIn post Jaskaran Singh Kapany, former Vice President- Marketing at Paytm...
The campaign focusses on the growth of the youth of the country and promotes self-reliance and hard work Tata Motors, India’s largest commercial vehicle manufacturer,...
Aims to empower adolescents with critical lifesaving information that promotes healthy behaviours to grow into responsible, healthy adults Reckitt, the global leader in consumer-healthcare today...
Expansion into connected hardware fitness market further strengthens cult.fit’s market leadership India’s leading integrated fitness and wellness platform cult.fit today announced that it has acquired...
Sharma will be leading branded content and solutions at the network level Viacom18 today announced the appointment of Vivek Mohan Sharma as Head of Branded...
Launches next phase of the skill development program to empower 400 women across Delhi and Haryana with NGO partner Deepalaya In its efforts to empower...
Streaming 11th June, the series covers real life stories of inspiring women from different parts of the Asian society India’s eminent video streaming platform,...
With this new association, Candes will aggressively tap into the Bharat’s market penetration Candes, India’s leading home appliances brand has roped in Arjun Kapoor as...
The fourth generation OCTAVIA is 4,689 mm long, 1,469 mm tall, 1,829 mm wide, and has a wheelbase of 2,680 mm ŠKODA AUTO India unveiled...
Exciting deals and assured gifts of up to INR 35000 LG Electronics, India’s leading consumer durable brand today announced its latest consumer campaign “Together...
The tie-up enables subscribers with cashback offers ALTBalaji has tied up with Amazon Pay and MobiKwik. The tie-up with Amazon Pay enables subscribers to win...
Round led by Entrepreneur and Investor Shaival Desai and existing investor Alkemi Growth Capital Pee Safe, India’s leading hygiene and wellness brand, has raised...
37% mobile gamers want to shift to a PC indicating strong potential growth for the industry India’s gaming community is displaying a growing...
India's 1st GNCAP 5 Star rated car surges ahead with increasing demand every month Adhering to Covid 19 safety protocols and hygiene norms, Tata...
Launched around World Elder Abuse Awareness Day (June 15), the campaign aims to sensitise people and mobilise seniors to seek support against abuse Shining the...
In this role, Gupta will lead the product and data teams to make the software scalable and ensure an exemplary customer experience IAN backed Wizikey,...
‘Brand Welcomhotel builds strong presence in Himachal Pradesh with another property Welcomhotel, one of India’s fastest growing hospitality brands from the ITC Hotels...
Celebrates its diverse community of inclusive, authentic, inspiring people who make the first move from home to forge healthy and equitable connections Bumble, the women-first...
'A significant milestone in 1MG's journey,' said CEO and Co-founder Prasant Tandon Tata Digital Limited will be acquiring a majority stake in digital health company...
The P&G Shiksha film has been conceptualised and created by Leo Burnett P&G Shiksha, the flagship CSR program of P&G India, recently unveiled its new...
PAYBACK India to be a wholly-owned subsidiary of BharatPe BharatPe, India’s leading financial services company for merchants, today announced the acquisition of PAYBACK India...
Lele takes over from Srinandan Sundaram who will move into his new role as Executive Director, Foods & Refreshment Hindustan Unilever Limited (HUL) today announced...
The TVC has been conceptualized by Korra Worldwide Mamaearth, the fast-growing toxin-free personal care brand, released its first national television commercial featuring Sara Ali...
The FMCG major has dragged rival for allegedly failing to adhere to court order and undertaking by Marico over its honey packaging Dabur has slapped...
Strengthens its music portfolio by integrating Tata Sky Music and Music+ Aligned with its new brand purpose to make tomorrow better than today for its...
The responsibilities in the integrated mandate for the agency include Creative, Digital, PR, Production, Tech management The Marcom Avenue, a data-driven media and marketing agency,...
Pragya has worked with Castrol India limited Leading consumer electrical company, Crompton Greaves Consumer Electricals Ltd. has announced the appointment of Pragya Bijalwan as its...
Conceptualised by Wondrlab, the campaign highlights “The Standout Pizza” offerings India’s leading national pizza chain, Ovenstory Pizza unveiled their new television brand campaign, conceptualised...
The service will be available 24X7 for the First Notice of Loss on the claim Helpline Numbers of Reliance General Insurance for its Motor Policyholders...
Ranveer becomes the first ever independent creator from India to get an exclusive deal with the platform Continuing its investment in India’s fast growing creator...
The social good campaign poses questions to users to choose between essential and expendable needs Rapido, India’s largest bike taxi platform, today announced the launch...
This is Arti's second innings with dentsu India Dentsu India has announced the appointment of Arti Singh as VP National for its shoppers' marketing unit,...
In its FY21 annual report, the company also reiterated its stance on inclusivity and advertising for products targeted at children FMCG giant Hindustan Unilever has...
Industry watchers assert that the volume of entries sent by Indian agencies at Lions are likely to see a decline this year January is...
To continue leading its charge into the next growth phase, Affine also announced key appointments to its leadership team Affine, a leading pure play AI...
The campaign urges customers to clear their pending dues to help small businesses and shopkeepers’ tide over the financial crunch As India is coming out...
The league will be streamed on multiple platforms including Disney+ Hotstar, YouTube and Facebook Esports Premier League (ESPL) has partnered with smartphone maker Infinix Mobile...
A Curated Destination ForAll Things Bed, Bath, Kitchen and Decor Nykaa Fashion, the multi-brand e-commerce platform, best-known for its thoughtful curation of brands, unveils Nykaa...
Josh has expanded its leadership team with the appointment of Sunder Venketraman VerSe Innovation’s short video app Josh today announced the expansion of its leadership...
With his eccentric yet incredible fashion sense already making headlines, Pandya now takes it a notch higher on this short video app MX TakaTak, India’s...
The product allows advertisers to effectively deliver ads across MGID’s portfolio MGID announced today the official release of its Contextual Intelligence solution. The product allows...
The two facilities, set up in association with Haryana and Rajasthan state governments, have round the clock supervision by trained doctors and nurses Facilitating healthcare...
Mehta was formerly AVP- Corporate Communications at State Bank of India Public sector banking giant, Yes Bank has recently roped in Ritesh Mehta as Senior...
It took Medicines & Emojis to Raise Awareness on Wildlife Crimes Ogilvy launched two digital campaigns for United Nations Environment Programme (UNEP). The two digital...
Dettol pays tribute to the numerous unsung protectors of the Covid pandemic in its new campaign #DettolSalutes Dettol, India’s most trusted germ protection brand, launched...
Ex Microsoft’s Rashmi Vikram to lead DEI strategy across Asia Pacific markets Award-winning agency network, dentsu international announces the appointment of Chief Equity Officer in...
The digital film celebrates the unknown Covid-19 heroes who fight the battle against Covid with you every day Amazon Pay announced the launch of UmmeedKeChehre...
Offers 1% unlimited cashback on most card spends InstantPay, India’s leading open banking platform, today announced the launch of the InstantPay Cashback Card in partnership...
Members Can Now Avoid Awkward Run-Ins During This Year’s Post-Pandemic “Uncuffing Season” Whether it’s a former flame, a cousin, or a colleague,...
As per TRAI, 2 in every 3 new mobile customers in India chose Airtel during September 2020 – February 2021 Bharti Airtel (“Airtel”), India’s...
Helps a customer choose from a gamut of options around sum assured, premium payment term and frequency, claim payout among others Aviva Life Insurance,...
This comes with the goodness of Neem and Aloe Vera India’s leading science-based Ayurveda Company, Dabur India Ltd announced the expansion of its Vatika portfolio...
New video feature will host music videos curated by genres, moods and artists JioSaavn, South Asia’s largest streaming platform for music and audio entertainment,...
Parle G Chakki Atta is currently being launched in the north & west zones of the country under 3 SKUs - 2kg,...
Olety's last assignment was with BBDO China as Group Creative Director VMLY&R has appointed Mukund Olety as its Chief Creative Officer with immediate effect. Mukund...
Conceptualised by Voltas and Ogilvy, the new DVC depicts how activities like stargazing and birdwatching will be impacted due to environmental degradation Voltas Limited,...
The actor will be seen across the marketing campaign for the Y-Series range of phones vivo has on-boarded renowned Bollywood actress Sara Ali Khan as...
The collaboration between the two partners will consist of three phases Roca Group, a world leader in the design, production and commercialization of products for...
A special initiative aimed at creating effective and sustainable management of post-consumer plastic waste being launched in Mathura-Vrindavan, Uttar Pradesh Aligned with the Government of...
The aim is to encourage digital onboarding which brings convenience to investors while supporting the environment HDFC Mutual Fund has initiated a socially responsible campaign...
GOQii Smart Vital Junior. comes with a kids’ friendly display, gentle and colourful designed straps at a price of Rs 4999 GOQii Smart Healthcare has...
Twitter Blue subscription will be rolled out for a monthly price of $3.49 CAD or $4.49 AUD and offers features like Bookmark folders, Undo Tweet,...
Ramprasad Sridharan appointed new CEO & Managing Director of Benetton India Benetton Group welcomes Ramprasad Sridharan, the new CEO & Managing Director of Benetton India....
NIVEA India partners with NGO SankalpTaru to plant more than 10,000 trees As consumers of Emerging India, we all are paying more and more attention...
Salman Khan plays the protagonist in the new television ad campaign #MazbootiBemisaal Relaxo, an iconic and classic brand serving the needs of footwear for Indian...
Alphabet Media is a communications agency that creates strategic, integrated solutions Alphabet Media has won the PR and Digital mandate for Maserati India,...
Grant will support innovators in developing solutions that scale access to clean water and sanitation, reduce wastage, better manage water for agricultural and industrial use,...
Launches ‘Sonnets By Tata Coffee’, A New Premium Roast And Ground Coffee Offering Tata Consumer Products, the consumer products company uniting the principal food...
Wadhwani returns to Adobe from Greylock Partners where he is a Venture Partner Adobe today announced the appointment of David Wadhwani as executive vice president...
The thought-provoking campaign underscores battery swapping important for EV adoption and environmental protection Chargeup, Bharat’s largest battery-swapping network for e-rickshaws, is running a digital campaign...
Fans can both enjoy the live concert, and make a contribution to his fundraiser on GiveIndia Arijit Singh, one of India’s most eminent singers and...
Shoppers in Ahmedabad, Surat, and Vadodara can now order their favorite home furnishing products online through the website and the newly launched mobile ...
Hyundai Motor today released a trailer video for its global hydrogen campaign themed ‘For Tomorrow, We Won’t Wait,’ featuring pop icon BTS Hyundai Motor Company...
Customers have the luxury of choosing from a wide range of shorts at Flat 40% off fbb has always believed in offering best of fashion...
The country generated 26,000 tons of plastic waste during 2019-2020, out of which only 60 of per cent was recycled India’s plastic pollution is a...
Colorbar has a doctor-on-call for all the employees Post #CBCares, an initiative for spreading awareness about Covid-19 vaccination, India’s leading beauty brand Colorbar has added...
Delightful Gourmet Private Limited has appointed Mumbai based Brand & Communications consultancy, Tilt Brand Solutions as their strategic, creative and digital “Agency on Record” for...
New virtual program focuses on helping startups to reboot, scale and sustain their businesses 91springboard, India’s pioneering co-working community, partners with Google for...
The Future is Wide Open” for Criteo; Company Cements Transformation and Lays Out the Future of Advertising It is a new day for Criteo...
Malhotra most recently served as Regional Lead for Disney+ in Southeast Asia WarnerMedia announced today that Amit Malhotra will join the company later this month...
Sharen Jester Turney will be consulting on business, product, global expansion and trends in the market Clovia, India’s leading brand for women’s innerwear, loungewear,...
Introduces paperless transactions in line with the Group’s New Sustainability Roadmap Blue Dart, South Asia's premier express air and integrated transportation & distribution company, part...
Guest Column: Sonia Notani, CMO, IndiaFirst Life Insurance Company, shares that insight on integrating the 3 Vs – Voice, Video, and Vernacular “Get closer than...
Inspired by our rich heritage, we must build a sustainable home to have the right to be a trusted partner for our consumers and customers,...
Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix Amazon Prime India’s Original...
Social media campaign begins on World Environment Day To mark World Environment Day, the premium organic skincare brand Lotus Organics+ has collaborated with ExclusiveLane.com. This...
Edelweiss General Insurance has also implemented many other Covid Care initiatives to support its employees InsurTech startup Edelweiss General Insurance (EGI),...
The company is offering 12-months warranty on the new Supercoolers range along with home service pan India Orient Electric Limited, part of the diversified USD...
#WantItFlauntIt - The song plays into the zing and energy of the youth while the lyrics reflect the emotions of the cyclists as well as...
Consumers can catch all the action from the ICC World Test Championship Final LIVE & Exclusive on the Star Sports Network & Disney+ Hotstar...
Fujifilm aims to work with Insight on various futuristic platforms in the graphic arts segment beginning FY21-22 Fujifilm India Pvt. Ltd, a pioneer in imaging...
The Holywood actress shines her star on causes close to the values L’Oréal Paris stands for - equal rights, feminism, inclusivity and sustainability L’Oréal Paris...
The account was won by Filter Coffee Co. in a multi-agency pitch Filter Coffee Co.,a full-service digital agency, started by Anuja Deora Sanctis has bagged...
Spreads the message of “Stay indoors, make home your fort , & be stress free with Chatkara of Hajmola" Dabur Hajmola from the house of...
The Jumpstart Program is set to culminate with a virtual demo event which will enable our cohort startups to pitch to the early stage...
Consumers can now book vehicle service instantly from the comfort of their homes BMW India has enabled a unique contactless vehicle service for its customers...
Digital Refresh Networks will be in charge of planning and delivering Website & SEO Management for the Vibgyor Group of Schools Digital Refresh Networks, an...
For every glass of milk raised, the brand will donate equal measures of milk every day for a month to children and the underprivileged sections...
The brand ropes in Bollywood actors Anil Kapoor & Arjun Kapoor in their biggest ever mass media campaign It is 2014. A good old...
All new users get a free 7-day trial Tata Sky, one of India’s leading Pay TV platform extends the benefit of its pioneering OTT content...
Notable singers, mental health practitioners, yoga practitioners and social media influencers have come in support of this campaign and the power of music to heal...
People in the age group of 21-35 years shop the most on Myntra’s sustainable store Myntra’s initiative to enable customers with the choice to adopt...
Inspired by how colours provide a unique form of self-expression, the strap collection includes iconic solid colour options In honor of Pride Month, Fossil launches...
The Family Man “Srikant” Goes Job Hunting; India’s Leading Startups Roll Out Job Offers for the not-so-minimum guy – #TheFamilyManJobHunt As we inch...
The riddle-themed, interactive quiz show launches today on the Flipkart App Popularly celebrated as the king of Indian reality TV, Prince Narula is all...
I-PACE battery and cabin were preconditioned while charging to optimise range and comfort – ideal for temperatures of less than 2°C at the summit The...
Enables readers’ engagement and revenue growth expansion Taboola, a global leader in powering recommendations for the open web, helping people discover things they...
While NBA is contemplating a writ if the verdict is not in favour of the broadcasters, NBF has gone one step ahead and has filed...
Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more...
Through a series of inspirational Covid-19 recovery stories on the latest show ‘Little Shots’, Radio City urges people to stay positive and focus on the...
The campaign has been launched through a rap song to promote Nutralite’s Doodhshakti Butter and Ghee Nutralite, having recently entered the dairy segment with their...
For every glass of milk raised, the brand will donate equal measures of milk every day for a month to children and the underprivileged sections...
Ankit is also an avid follower of Football, Tennis & Formula One. Himself a football player, he’s deeply passionate about Console Gaming Dangal Games, India's...
Her key focus will be on strategy, digital transformation, data, analytics, implementation and buying Zenith India has appointed Priyanka Kapur as Vice President to lead...
Gives fast and long-lasting relief from headache, nasal congestion India’s leading Science-based Ayurveda Company Dabur India Ltd today announced the expansion of its Healthcare portfolio...
Ambuja Certified Technology implemented now in more than 60,000 homes in India Ambuja Cement’s customer-centric approach to growing its business has been sustained by the...
Ethinos has won the mandate following a competitive pitch process involving some of the leading agencies ROI driven, end-to-end digital and performance marketing agency, Ethinos...
Wolder was previously Head of Creative Strategy, EMEA at the agency’s London office Essence, a global data and measurement-driven media agency which is part of...
CRETA, VENUE, TUCSON & KONA Electric set out on a unique expedition to welcome the Grand New Member in Hyundai’s SUV Family Hyundai Motor India...
The collaboration has helped Clovia register an 85% uptick in revenue for specific journey-led campaigns Clovia has registered an 85% uptick in revenue for specific...
The TVC makes the viewer understand the process of production and delivery, straight from farm to their doorstep Country Delight, a direct to home consumer...
Pedigree has launched its specially manufactured food for small dogs to provide unique nutritional value in adequate sizes for their mouths MARS Petcare, the world’s...
This collaboration will enable complete traceability and transparency for Timios’ recently launched porridge range for babies and infants Timios, a Bangalore based healthy food brand...
Digital Refresh Networks is all set to offer its integrated creative and digital marketing solutions to Gelato Italiano and The Coffee Bean &...
Plans to invest Rs. 150 crores ont Advertising in FY 2021-22 BL Agro Industries Limited, INR 2500 crore edible oils and food products company in...
Launches campaign titled ‘Sabke Ghar Ki Baat’ The second wave of the pandemic took India by storm, paralyzing our healthcare infrastructure and testing the willpower...
Employees to undergo ozone therapy as a preventive measure against COVID-19 Bisleri, industry leader and India's most trusted mineral water brand, has initiated a series...
Actress Radhika Narayan moderated the social experiment with a diverse set of Bengaluru residents BBC Media Action has launched ‘Invaluables’ -...
The 360° Ergolift hinge in Flow X13 offers more possibilities of laptop gaming scenario allowing usage in various mode ASUS Republic of Gamers (ROG) today...
These two strategic appointments will help drive technical innovation and content diversification at SARVA SARVA, one of India’s leading yoga-based digital platforms, announces the appointment...
Rizzle is compliant with MeitY social media regulations Rimix, the world’s first video mixing feature for short videos, continues to be creators’ favorite even after...
Gozoop has taken the reins of social media management for the brand, along with creative communication and influencer outreach Gozoop – One of India’s leading...
The campaign will be aired on the brands Pedigree and Whiskas’ social media handles MARS Petcare, the world’s leading pet food company, is launching a...
Appointments made for five leadership positions CarDekho Group has fortified its leadership team by making five engineering and product leadership appointments at their Gurgaon office....
The agency has conceptualized the brand launch video with the vision of establishing the brand White Rivers Media bags the digital mandate of DIZO...
At Wondrlab, Kavita will lead creative integration and content creation on a large set of key accounts India’s largest platform-first martech...
Keeping it elegantly stylish, the 3-way outlet diverter is an addition to enhance the operation of everyday usage with temperature control technology Designed exquisitely to...
You #GotTheShot? Celebrations await you with Colorbar Colorbar, one the leading beauty brands in India has come up with a noble cause #CBCares for...
The ten-day social media campaign encourages senior citizens to seek help for their mental health allowing them to deal with trauma, hopelessness and stress With...
The premium fitness band provides continuous SpO2 (blood oxygen monitoring), real-time heart rate and breathing quality assessment while users are asleep With the second...
Abhay Bahugune, Chief Operating Officer, Van Heusen walks us through the inception, execution, processing and marketing of Van Heusen’s new sub-brand Denim Labs For many...
A series of highly relatable and quirky digital films, guaranteed mood enhancers when paired with a meal from Marriott on Wheels Mood and...
The Thickshake Factory will deploy digital ordering solution across locations - Hyderabad, New Delhi, Bengaluru, Chennai, Pune and Kochi The ThickShake Factory, India’s 1st...
Amidst lockdown, Tata Motors protects its customer’s interest Due to the on-going lockdown across the country, several customers are unable to service vehicles which are...
Blitzpools.com intends to give back to the community and do their bit BLITZPOOLS, one of India’s fastest-growing skill-based fantasy sports platforms, pledged their support to...
Becomes first travel app to enable vaccine visibility As of today, around ~16.8 crore vaccine doses have been administered to people across India. Vaccination against...
Project: ‘Back-to-Life’ announced under Hyundai Cares 3.0 COVID-19 relief initiative Hyundai Motor India Foundation (HMIF), the philanthropic arm of Hyundai Motor India, today...
Per Heggenes calls on like-minded organisations to increase relief support for India Today, the IKEA Foundation has donated €3 million in unrestricted funding to Médecins...
Prince Narula's health supplement start-up to invest Rs 20 crore as part of expansion Muscle and Strength India, one of the country’s leading retailers of...
With 13000 registrations already on board for the 2021 edition, this flagship event is scheduled to kick off on 5th June As the one-month countdown...
In her new role, she will be reporting to Rathi Gangappa, CEO of Starcom India Starcom has strengthened its leadership team by appointing Niti Kumar...
The rebranding will be effective from 11th May India’s leading integrated health and wellness platform cure.fit today announced that it has completed an extensive...
George had spent almost a decade at GSK Pharmaceuticals India before taking up the global role GSK Global Marketing Manager Ketaki George has decided to...
The campaign aims to provide a one-stop solution to pot all our bathroom worries, offering the safest and most convenient touch-free shopping experience Parryware, India’s...
The fundraiser is to provide shelter to underprivileged people recovering from COVID-19 With a peak in daily cases across the country, COVID-19 has led to...
Unveils new TVC with the Tag Line “Isse Pehle Ki Baat Badh Jaaye, Lein Pudin Hara” World’s largest Science-based Ayurveda company Dabur India Ltd announced...
Red Chief, which is well established as a leading leather footwear brand in India, is set to launch its seasonal campaigns with its Brand Ambassador...
The TVCs emphasize on the inclusion of nutrition in everyday food Nourish, one of the ambitious brands of BL Agro Industries Limited, edible oils and...
Becomes First Social Media Platform in the World to launch “Talk to Type” Feature Koo announces the launch of what they call the Magic “Talk...
He will report to COO Sonia Khurana Digitas, the global marketing and technology services brand from Publicis Groupe has announced the appointment of Abhishek Chaturvedi...
Mass awareness drives to be organized in partnership with SEEDS and Government authorities to promote vaccination amongst the population at large PepsiCo Foundation has partnered...
Sumit Lakhani, Chief Marketing Officer, Awfis, shares insights on adapting to consumer needs, evolving into an integrating workspace solution provider, and more ‘Work From Home’...
Shekhar Sharma has been named as Managing Partner and Averill Sequeira as Chief Product Officer MediaCom, a GroupM media agency today announced new appointments of...
Deepa Sridhar will now take up the role of Director of Marketing for South Asia and Aastha Bansal will be working as Lead- Corporate Communications...
With Free Home Delivery in just 2 Hours, ?300 cashback on shopping worth ?2000 and Mega product offers to help save from home Big Bazaar...
The ‘Life Unscene’ campaign will follow two ace new age video creators- Ganesh Vanare and Anunay Sood OPPO, the leading global smart device brand and...
Chris Evans as TECNO's brand ambassador will debut in TECNO's May 6th product online launch event and global product campaigns thereafter TECNO, the global premium...
Actors Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi share their life journeys with brand Bail Kolhu BL Agro Industries Limited, one of the fastest growing...
The film highlights the dual benefits of taste and immunity-boosting properties In today’s world, immunity has become a part of our...
An initiative to encourage people to jump, as well as help the differently abled walk again Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health...
Divya will continue to report to Anand Bhadkamkar Dentsu International, the global media and marketing communications conglomerate, has announced key leadership changes in India as...
Uhlarik has a degree in Industrial Design from the Ontario College of Art and Design University, Toronto Tata Motors announces that Mr. Martin Uhlarik has...
Mother’s Recipe crispy papads are made using the best ingredients of rice flour, wholewheat flour & superior quality of spices Snack pellets are one of...
Bachlaus has quit as Head of Marketing after a stint of over 5 years at the paint major Peeyush Bachlaus – Head of Marketing –...
Tata Consumer is emphasising timely vaccination as the need of the hour Tata Consumer Products, the consumer products company uniting the principal food and beverage...
Launched its 2nd edition of Fairtrade fashion line along with Sprint Summer 21 collection across its outlets When it comes to fashion, consumers fall in...
InMobi’s In-App Exchange First to Offer Access to High-Performing Traffic from World’s Leading In-Game Advertising Platforms InMobi, the world's leading independent marketing cloud, today announced...
The 360-degrees brand solution agency will be involved in the planning and execution of all Social Media, Performance Marketing and PR communication for the company...
Digital media expert and Google veteran, Cashmore will oversee DV’s newly-created Global Client and Agency Partnership team DoubleVerify (“DV”), a leading software platform for digital...
Participants must develop innovative solutions for the bathroom space to address the challenges of the UN’s 2030 Agenda for Sustainable Development Projects Following 9 global...
The agency will help the brand scale the India's Panzani Pasta & Tilda rice business with digital strategy and boost its marketplace activities Logicserve...
Aditya Vision will be seeing further engagement and presence both digitally and offline across the country Brand Radiator won the 360-degree Digital and Marketing mandate...
The volunteers will provide self-verified support for the requests At Fittr, the well-being of the community has always been our first priority. And, in a...
The app enables users to send a gift of their choice in just 30 seconds through SMS and WhatsApp Giftiicon, the renowned Korean gifting platform...
With this the brand looks to hire 100+ people in the next 6 months ranging across verticals Lenskart, India’s fastest growing omni-channel...
The digital mandate entrusts Lyxel&Flamingo with strategic and creative responsibilities for VEGA social media Following a competitive pitch, Lyxel&Flamingo has been appointed as the creative...
Encourages people to tighten their shoelaces and put our best foot forward to compete alongside the fittest Institute of Nutrition and Fitness Sciences (INFS), the...
Launches ‘Project Plasma’ in collaboration with Fever FM to encourage survivors to save lives by donating plasma As the second wave of the Covid-19...
The campaign video focuses on the aspect of crunch being the hero Cornitos, the made-in-India nachos brand launches its new campaign ‘Crunch ka Superhero’ campaign....
Gozoop will be in charge of delivering innovative customer support and a creative listening strategy Gozoop, one of India’s leading digital-first integrated marketing companies, has...
boAt had also put a pause on all their marketing and promotional activities boAt, the #1 audio player in the Indian market, donates INR 50...
Sanchita Roy will be taking over as Head of Strategy In keeping with the global Mx philosophy and clear emphasis on Product, People, Pitches and...
Iyer joined Basking Robbins in 2019 Samyukta Ganesh Iyer, Head of Marketing, Baskin Robbins, has stepped down. Highly placed sources have confirmed this development to...
Times OOH offers comprehensive media solutions across Airports, Metro, and Street furniture in India and Mauritius Life Insurance Corporation of India (LIC), the largest Indian...
Announces #MadeOnRoposo talent hunt to identify the most original and outstanding short video creators in the country With the skyrocketing consumption of digital content giving...
The Agency also received a top score of A+ in the Comp Pitches Report for 2020 by Recma Madison Media, a unit of Madison World...
Akhil has more than 16 years of marketing experience across multiple sectors, including Media + OTT, E-commerce, Tech, FMCG, Auto, and BFSI Aegon Life, a...
Ruskin Bond resonates with Columbia Pacific Communities’ philosophy of community living fostering active and positive ageing amongst seniors “There is no retirement age for writers”...
Campaign is titled ‘Ek baar lagwaiyye aur humara naam bhool jaiyye’ Finolex Pipes is India’s largest & only backward integrated manufacturer of PVC Pipes and...
The new KitKat carbon neutral pledge complements the company's ongoing efforts to reduce its environmental footprint further KitKat, one of the world's most popular chocolate...
She will report into Anita Kotwani, CEO, Carat India Carat India, the flagship media agency from the house of dentsu international, has appointed Dipika Bhasin...
The film is being showcased across digital and OTT channels. Prime Focus Technologies (PFT), announced that it has delivered a digital commercial for the rebranding...
Indigo consulting is a Publicis Group Company Indigo Consulting Company that specializes in Enterprise Technology, Design, and Data-first talent, strengthens its delivery and operations team...
A digital and social media campaign was released to highlight how the company with support of its customers have made a positive impact Mamaearth,...
Appoints Dinesh Aggarwal, joint MD, Panasonic Life Solutions, to lead the new division in addition to his current responsibilities Panasonic India – a diversified...
Mehta has 15+ years of experience and prior to his stint at WYP, he has worked with Ogilvy One, Contract, Pinstorm, and Mindshare exchange4media has...
Directed by Prabhu Deva, the film will now be seeing a multiformat release & also a wide theatrical release internationally on 13th May 2021 Salman...
Everyday 10 lucky participants stand a chance to win Rs. 500/- Walkaroo, one of India’s most popular fashion footwear brands, has announced its online...
Dating App to use capital for developing new product offerings, expanding to new geographies & further enhancing their machine learning matchmaking algorithms India’s...
The ad taps into the urge to go out and do the things boys do Ogilvy India-South launched a campaign for Hercules today. ‘Boys are...
A proprietary study to understand the impact of IPL on Brand Health, in partnership with YouGov Havas Sports & Entertainment, a sports & sponsorship specialised...
Shobanraj S and S Chandru have been placed first in the 18 - 32 year and 33 – 40 year categories Nippon Paint (India) Private...
The brand has launched two TVCs as part of a 360-degree campaign, that will be aired in Karnataka, Tamil Nadu, Andhra Pradesh and Telangana Your...
The film series is the opening chapter of Adidas brand attitude - Impossible Is Nothing – which at its heart is about seeing possibilities with...
The latest campaign #HopeisTrending celebrates a new era and the endless potential it holds Entering an era of hope, W, India’s leading women’s apparel brand...
BiWeekly esports tournaments with Rs 10 lakh prize money to be organised under Esports Arena Asia’s biggest Esports and skill gaming platform Mobile Premier...
The agency will oversee the media, strategy, planning, and buying for the total portfolio of Galderma products dentsu X India, the media agency from the...
Earth Day initiative called Cartons Le Aao, Classroom banao will donate desks to City of Los Angeles School, Mahim West Tetra Pak, under its flagship...
What’s Your Problem (a Wondrlab company), a Mumbai-based integrated agency, has created a new campaign for Spotify to promote the audio streaming platform’s Premium Family...
Aimed at bringing buyers and sellers closer in today’s virtual reality, LinkedIn Sales Insights will help them LinkedIn, the world's largest professional network, today...
Deepika will take over from Richa Arora who has taken a decision to leave the Company Tata Consumer Products (TCP), the consumer products company uniting...
For a safe and fulfilling puja experience at home Cycle Pure Agarbathi, from the world’s largest manufacturer of agarbathi N. Ranga Rao & Sons...
The account will be managed by Mullen Lintas' Bangalore office. MFine, an AI-driven on-demand healthcare service, has recently appointed Mullen Lintas as its creative agency....
Out of Control Chaat and Uncensored Tadka flavours bring a unique ‘chatpata’ twist with a mouthful of surprising sensations Making everyday life more ‘masaledaar’, Kurkure,...
New campaign to celebrate earth day The premium organic beauty brand Lotus Organics + has appointed the vivacious actress Dia Mirza as the Brand Ambassador...
In her previous stint, Gillian worked with Genesis Burson Cohn-Wolfe Digital-first integrated marketing agency – Gozoop has appointed Gillan Marie Hooper as Group Director –...
The campaign is live on Digital & Social media Motilal Oswal Financial Services Ltd’s (MOFSL) value added stock broking service has come out with a...
Tattva has created close to nine original shows with 42 episodes lined up to go live between April and June India’s first ever multi-format content...
Anker aims to elevate the existing loyal customer base & further reach out to the youth, acknowledging his popularity Anker, a global leader in technology,...
MyGlamm, India’s fastest growing D2C beauty and personal care brand, appoints Mr. Bhavesh Singhal, Former Head of Growth and Revenue of Medlife & Myntra as...
The TVC tends to highlight how different foods have different temperature requirements enabling one to maximize on the nutrient values of the food Haier, the...
This Summer, beat the heat with Starbucks’ #ScoopsOfDelight - an indulgent range of handcrafted Ice creams Marking their foray into a brand-new category, the favourite...
Launches their new TVC Campaign, "Maksad Toh India Ko Banana Hai" starring Sonu Sood Shyam Steel India one of leading producers and manufacturers of...
WeWork will support its members with holistic expert solutions that enable them to focus on their business growth WeWork India, a leader in flexible workspaces,...
Zeenah to lead consumer and customer marketing across the Bacardi portfolio Bacardi India, one of the fastest growing international spirits companies in the country, has...
Brand ambassadors, Amitabh Bachchan, Jaya Bachchan, Katrina Kaif, Prabhu Ganesan, Akkineni Nagarjuna and Manju Warrier portray key roles in the ad Kalyan Jewellers, one of...
The agency aims to chart an aggressive creative growth strategy, which captures the timeless essence of Tanishq Dentsu Webchutney India, the digital agency from the...
Before Ola and Furlenco, she had a nine-year stint with Unilever in various roles Ola Head of Global Marketing Aishvarya Murali has moved on from...
New technology platform: Premium Platform Electric (PPE) beginning in 2022 Audi is resolutely pushing ahead with...
“Life’s too short for tooth sensitivity” creates a realisation that tooth sensitivity can compromise moments of everyday pleasure Sensodyne, the leading sensitivity toothpaste from GSK...
79% of Indian Moms feel that the goodness of Traditional Foods like Doodh Roti, Parantha and Daliya are missing in Kid’s Diets Children’s...
Company Offered $500,000 In Free Advertising to Women-owned Business As Part of International Women’s Day and Women’s History Month Taboola, a global leader in...
Pay by Bank App will enable consumers to make payments, securely and directly from the Bank’s mobile banking app RBL Bank and Mastercard today announced...
Puneet takes over from Sushant Dash who has moved to lead Tata Starbucks Tata Consumer Products (TCP), the consumer products company uniting the principal food...
Great quality does not cost extra, says Snapdeal with “Brand Waali Quality, Bazaar Waali Deal” Snapdeal, India’s largest value e-commerce company, today announced the launch...
All 4 episodes of this MX Original Series are now available to stream for free, exclusively on MX Player MX Player, India’s leading entertainment...
Rashmika is a household name and a popular face among millennials, especially in the Southern states of the country McDonald’s India (West and South)...
Vishal has over 22 years of experience in domestic and international markets Madison Media, a unit of Madison World has promoted Vishal Chinchankar, its...
Conceptualized by 82.5 communications, the campaign aims at educating consumers to select only quality-driven and hygienically manufactured mineral water Bisleri, industry leader and India's...
The latest campaign, titled ‘Weddings by Raymond’, reflects the modern interpretation of weddings Welcoming the season of weddings, Raymond Ltd., India’s largest textile player, launched...
The campaign continues with the brand’s purpose of partnering Mothers across India Nestlé Milkybar launches an innovative Augmented Reality based Wonders of Ocean campaign across...
The mural campaign has been conceptualised by Ogilvy India and executed by Dentsu Communications India Private Limited, along with Bollywood Art Project (BAP)...
Tupperware’s exclusive store count reaches 91 across the country Tupperware, a global premium homeware and...
With the recurrence of the pandemic this summer, adopting a healthier lifestyle has become a priority for Indians Haier, the global leader in Home Appliances...
Trends of spring-summer fashion to you from all over the world DLF Promenade, Delhi’s ultimate fashion destination, brings yet another campaign to engage, entertain and...
Special Cricket Edition Debit & Credit Cards for MI Fans Kotak Mahindra Bank Ltd (KMBL) today announced that it is the proud official partner of...
The ad campaign was simultaneously launched on TV and Hotstar during the match telecast Unacademy, has unveiled its latest marketing campaign for IPL...
The film has been produced and directed by Early Man Film CRED, in continuation with their official sponsorship with the Indian Premier League, is back...
Over the years, the term content has evolved to encompass everything - whether it’s a written piece, a 10-second video clip, an audio rendition, or...
Gaurav spearheaded Zomato’s Central India region followed by Strategic Initiatives for two years Bombay Shaving Company, a premium personal care brand for men & women,...
In addition to these podcasts, Radio City through the year will be adding other podcasts across various genres Radio City, India’s leading radio network, launched...
The healthcare brand also received funding recently from Wipro Consumer Care-Ventures, the venture capital arm of Wipro Consumer Care and Lighting Shoptimize partners with Onelife...
Inspires the world with an endearing story on overcoming barriers in uncertain times As the world continues to go through the toughest of times, we...
Spykar, with an edge & experience in creating fashion products, would bring-in trendy 83 fashion wear which are currently available on Myntra On the back...
“Winnings in Every Innings” With EWar Fantasy" With the start of the Indian Premiere League (IPL) 2021, India’s cricket fans and/or cricket lovers are rejoicing...
The debut watch line titled ‘Benetton Timewear’ will target kids and the elevated youth fashion segment Benetton, one of the most popular fashion brands in...
Witness Vaani Kapoor’s love for St.Botanica Vitamin C Range St.Botanica - one of India's leading premium skin & personal care brands offering plant-based, PETA certified...
A celebration of colours of Tamil Nadu that brings out its culture and traditions On the occasion of Tamil New Year, Nippon Paint (India), Asia’s...
Mr. Madhavan currently serves as president of the Indian Broadcasting Foundation and as chairman of the National Committee of Media & Entertainment CII K. Madhavan...
Brings focus on four distinct verticals - Digital, India, International and Infrastructure Bharti Airtel (“Airtel”), India’s premier communication solutions provider, today announced a new corporate...
Joshi has been with MX Player since October 2018 as Head of Marketing & Business Partnerships MX Player has elevated Abhishek Joshi as Business Head...
MNX Super League will showcase a collection of some of the most edgy, fast-paced, new-age action movies Indulging viewers in an experience that extends beyond...
Customers can choose from 200+ exclusive designs in Gold, Diamond, Platinum and Silver Senco Gold & Diamonds, one of the largest jewellery retail chains of...
Your one stop for Unparalleled Cricket Coverage The cricket fever and the accompanying chatter is back, and genuine cricket lovers are looking for a platform...
Designed to complement the look of the inverter AC making it truly one of its kind. The V-Guard ARIZOR 4150 stabilizer for 1.5-ton inverter AC...
Celebs@Hotstar shares a sneak peek into the lives of these icons and has garnered over 36 million views Disney+ Hotstar, one of India’s leading...
The painting activities will be executed within the next couple of months Chennai Metro Rail Limited in association with Nippon Paint (India), Asia’s leading paint...
Ms Sampat is a powerful inspiration for other women CEOs in waiting, including those outside of financial services Ms. Kalpana Sampat, a seasoned business leader...
Inshorts, India’s #1 English news aggregator, has steered a new turn by experimenting with new ad formats in collaboration with the automobile sector. Brands like...
Adds a fourth Safari to her personal fleet Tata Motors, one of India’s leading automotive brands, delivered an all-new Tata Safari to Rani Mahendra Kumari...
Avnish Anand, Co-Founder at CaratLane will now take on the role of a Chief Operating Officer CaratLane – A Tanishq Partnership appointed Avnish Anand,...
India emerges as the fastest-growing region in the world, along with education and business as the fastest-growing app verticals Adjust, the global app marketing...
Elevated from Executive Director, Vivek has taken over the new role from April 1, 2021 Vivek Kanade (48) has been named as the Managing...
Earlier, Neuberg Diagnostics had conducted screening during the IPL auction in Chennai as well Neuberg Diagnostics Private Limited, is conducting COVID 19 RT PCR test...
Koinage Records not only intends to collaborate with known artists from the industry but with independent artists across the country Chingari, Bharat Ka Super Entertainment...
Timex Fit comes with a unique Telemedicine feature, Temperature Sensor, Sp02 Monitor and much more only at a price point starting INR6995/- Timex India announces...
Conceptualised by The Womb the second leg of upGrad’s blockbuster #KaamkiDegree campaign reminds how the ‘right specialisation’ can usher in a ‘bright future’ After...
Titled “Don’t try this at home”, the campaign emphasises the need for well-designed, high-quality home interiors Livspace, India and Southeast Asia’s largest home interiors...
The latest season follows the story of the three protagonists in two parallel timelines - their crucial 2nd year of MBBS and the outburst of...
Featuring popular movie star Jiiva, the campaign has been designed to garner attention of cricket fans around IPL 2021 on Disney Hotstar Royal Sundaram General...
Announces Vi T20 Dekho bhi, Khelo bhi, Jeeto bhi, exclusively on the Vi App With the country’s biggest sporting extravaganza kicking off, Vi, the Associate...
Scaling up by adding salient technological advancements and new services India’s leading short-format video app, Mitron, completed one year of successfully providing entertainment to Indians....
Tune into Colors Tamil on April 11, Sunday at 4 PM and repeat telecast on 7 PM to witness the direct premiere of ‘Sarbath’ ...
APL Apollo is yet again ready to ‘ROAR’ with Delhi Capitals as “The Principal Sponsors” of the team Delhi Capitals Continuing with their strategy of...
Designed by Ogilvy, the campaign aims at creating awareness on the risks involved in Formaldehyde emission from plywoods Greenply Industries Limited, India’s largest interior eco-friendly...
Danish Sait, in his alter ego, Mr. Nags, will have the fans in splits with more satirical videos about fashion, with RCB’s marquee players, over...
Twitter is what’s happening in the world, and this cricket season, it will enable fans to have a larger-than-life experience from the comforts...
Ariel India is committed to progressing the lives of women across the country because women are the backbone of our society. Ariel #ShareTheLoad movement started...
Travel app, ixigo in collaboration with popular food YouTuber and blogger,Gaurav Wasan has launched campaign #TrainKaSwad Travel app ixigo has rolled out a campaign -...
Sports Wing of The JSW Group to Offer Sports Management Courses Through Partnership JSW Sports, on Monday, announced a partnership with renowned Sports Masters...
The brand has tightened its safety and hygiene measures across restaurants to continue serving consumers safely through delivery, takeaway and their new On-the-Go feature In...
Launches India’s first-ever range of Designer Home Furnishing in collaboration with Sabyasachi; partners with The Pure Concept to tap the home furnishing network If there...
Zee Chitramandir aims to reach 4 million Free Dish households* in Maharashtra, with the largest library comprising 600+ popular movie titles ZEE Entertainment Enterprises Ltd....
This soulful second track for Season 4, has been launched on Apple Music, Spotify and YouTube BACARDÍ Sessions dropped its eagerly awaited second track ‘KANAA’,...
Its multimedia marketing campaign includes commercials on television, OTT, digital, and social media platforms Upstox (also known as RKSV Securities India Pvt Ltd), one...
Rivaah by Tanishq brings alive the essence of wedding jewellery in its latest campaign In India, weddings, ritualistic traditions and jewellery are closely connected and...
Proven Ad Tech Veteran Joins to Drive its Next Phase of Growth Around the World InMobi, one of the world’s leading independent marketing cloud today...
Customers can choose from 200+ exclusive designs in Gold, Diamond, Platinum and Silver Senco Gold & Diamonds, one of the largest jewellery...
Karnik will take Head – Sports, Esports and Entertainment, GroupM South Asia and Nagarajan, will take on additional responsibility of Head of Branded Content, GroupM...
The multi-film campaign highlights the various features and offers on the Axis Bank Select Credit Card and Flipkart Axis Bank Credit Card Axis Bank has...
A person in a suit Description automatically generated with medium confidence The Pant Project, a bespoke, customized and new age E-tailor brand has signed...
Revital H shares an ode to those who find the physical strength to fulfil their duties in the holy month of Ramazan Sun Pharma Consumer...
In line with CNNIC’s Audience First strategy, the solutions provided by CNNIC and Sense Digital put the audience at the heart of every stage of...
Launches Natural & Unfiltered ‘Apple Cider Vinegar’ Since the onset of Pandemic and even today, the conversation around Health & wellness is centered on...
WATCHO Continues to grow stronger Building on the vision to provide snackable and on-the-go entertainment to its customers, Watcho, Dish TV India’s OTT platform...
With the new investment, the valuation of the company now stands a little over $2.1 billion Mohalla Tech, the parent company behind short video app...
The agency will be responsible for enhancing Colorbar’s image pan India Public Relations and marcom agency Tute Consult, has won the PR mandate for Colorbar,...
MX TakaTak is the official short form video partner for 7 IPL teams MX TakaTak, India’s leading short form video app is the...
Ryan Shiotani to lead content direction BBC Studios will align the key markets of India, South East Asia, Japan and Korea, in a group to...
With a comedy contest inviting participation from senior citizens, Columbia Pacific Communities aims to fight age-related stereotypes and use humour to foster positive ageing Despite...
The composition that has been created from Raga Asa Mand beautifully lifts the film and highlights the theme of finding magic in solitude We...
The report 'Gaming in the 2020s: Reach, rewards and the new meditation' helps brands understand the reach and opportunities in gaming 2020 was a breakthrough...
Launches IoT Adoption best practices “IoT Self-Scan” report for the manufacturing sector Vi Business, the enterprise arm of Vodafone Idea Ltd. (VIL), has...
The compelling proposition is quality and style at a competitive value and price Firefox Bikes, India’s leading premium bicycle brand and a Hero Cycles Group...
Rishabh Pant’s youth appeal and Noise’s dynamic customer approach will help in furthering this goal Noise, the leading Indian connected lifestyle brand, announced the appointment...
Business won after a multi-agency pitch Leading national pizza chain, Ovenstory Pizza, today announced that they have awarded their creative mandate...
Dangal Games that recently secured 1 Million USD in ‘Series A’ funding as part of its long-term business strategy to cater tier 1, 2 &...
Virat Kohli to join Aamir Khan as the brand ambassador for vivo vivo, the innovative global smartphone brand, announced Virat Kohli, the sports icon, as...
Organised in association with India Film Project, Fujifilm offered a platform to filmmakers to shoot from their city in a unique way Fujifilm India Private...
The franchise brings on board a record 25 partners owing to its focus on digital marketing and consistent on-field performances JSW and GMR co-owned...
This move is aimed at taking a holistic approach towards understanding and responding to the needs of native language customers In...
With lyrics in eight languages, the anthem is sung by local talent and the video is shot across all 8-cities that represent each team playing...
ShemarooMe takes the Gujarati entertainment quotient a notch higher ShemarooMe, the over-the-top video streaming app of Shemaroo Entertainment, today announced its expansion in the Gujarat...
It will provide end-to-end communication solutions pertaining to branding, marketing, creative, digital services, and PR Flags Communications has bagged a 360-degree Marcom mandate for launching...
An initiative dedicated to women’s health and wellness Emcure Pharmaceuticals, among the top 15 pharmaceutical companies in India, announced the launch of ‘Uncondition Yourself’...
#ABHIKaro is a two video multilingual, multi-platform campaign ‘#ABHIKaro’ that has garnered a tremendous response Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health Insurance...
Hosted on Magento, a popular e-commerce hosting platform, Ritu Kumar’s website uses the Cashfree Magento plugin to collect and manage international payments online Leading digital...
Hudle has partnered with over 400 sports venues across Delhi NCR, Maharashtra and more than 60,000 players use it to plan their games...
Launches a new campaign that aims to motivate and instill SRK-like confidence in millions of consumers’ lives Streax, India’s leading hair colour brand by...
Campaign aims to spread breast cancer awareness Isobar India, the digital agency from the house of dentsu international, has launched a new campaign with Marks...
To further strengthen its association with IPL, the brand has launched a digital campaign #SoundOfChampions Consumer audio & lifestyle brand boAt has been partnering with...
Prior to joining the Media and Entertainment industry, Sagnik worked with some of the top BFSI brands like Axis Bank, HSBC etc Viacom18 today announced...
The campaign has garnered nearly 4 million views JK Lakshmi Cement’s new television commercial is aimed at taking the current brand positioning of ‘India, Ab...
The millennial icon to be the first ambassador for Mamaearth Hair Range Mamaearth, the fast-growing toxin free personal care brand, introduces the millennial icon,...
Brand ambassadors Akshay Kumar, Mahesh Babu, Rahul Dravid and K. L. Rahul have also joined the new initiative CarDekho, India’s leading full-stack auto tech-company, today...
The account was won post a multi-agency pitch Flying Cursor Interactive, has added lifestyle commerce content app – Trell – to its portfolio of businesses....
The multi-vitamin supplement will begin a one-year association with the team Maxirich, a daily health supplement from Cipla Health, was today announced as the official...
Amar Ujala will also leverage Taboola Newsroom’s insights Taboola, a global leader in powering recommendations for the open web, helping people discover things they may...
Kharga was with Axis Bank as Executive Vice-President & Group Chief Marketing Officer Asha Kharga has joined Mahindra Group as Chief Customer & Brand Officer....
Unveils a new Blobby in the shade of red with a golden hat Nippon Paint (India) Private Limited (Decorative Division), Asia Pacific’s leading paint manufacturer...
India’s largest hyperlocal and omnichannel meat retail brand adds fish and seafood to its category of offerings Buoyed by the strong...
The campaign supports India’s girls in completing their secondary education CRY (Child Rights and You) launched a national campaign titled #PooriPadhaiDeshKiBhalai to build awareness on...
Partnership to combine BYJU’S leadership in Education Technology and AESL’s expertise in test prep services to create greater value for the student community BYJU’S,...
Beverage brand unveils latest TVC in its ‘Think Fresh’ series This summer, 7UP®, the refreshing clear drink with Natural Lemon flavor is all set to...
Usha will also launch a unique digital campaign, featuring select players Usha International, one of India’s leading consumer durables company continues its association with five-times...
She is in charge of brands like Dell, Bisleri, Tata Steel, Aditya Birla Fashion and Retail Limited, World Gold Council, and Tata Class Edge Integrated...
Set to have unique content-led brand integration across RCB channels Myntra announces its association with Royal Challengers Bangalore (RCB), one of the most popular T20...
The celebration is of 25 years of enabling Indians to fulfil their dreams Modicare Limited, India’s first Direct Selling Company, marks a significant milestone in...
The film has been released on television supported by a longer edit on digital. Additionally, it is backed by elements in print, OOH...
The agency will be involved in digital creative strategy and social media campaign across all social media platforms for the nutritional brand Evolve Digitas has...
New campaign around the theme “Apnao Abzorb ka haath” launched Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries Ltd. today announced that it...
Collaboration is to create an AR lens with three Off-White face masks Snapchat partners with Virgil Abloh’s apparel & accessories brand Off-White, to launch an...
Agency Credits Goes To Mullen Lintas Marico Limited, one of India’s leading FMCG companies, has launched the communication campaign for its latest launch, Saffola Oodles...
Provides a new way to create content Instagram today announced a new feature, Remix, to provide a new way to create,...
Official Team Partner of Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad ...
The brand has been associated with cricket leagues, championships for decades and with T20 franchisees since 2016 Kansai Nerolac Paints Ltd. (KNPL), one of the...
The campaign has been created and conceptualized by the DDB Mudra Group Hindware Appliances released a new TVC campaign ‘‘Summers mein kare cold, winters mein...
TV Plus will be available on Samsung Smart TV models from 2017 onwards Samsung today announced the launch of Samsung TV Plus, a...
"B dikhe toh bindass bill pay", says Bharat BillPay in its maiden campaign Bharat BillPay, a payment ecosystem conceptualized by Reserve Bank of India...
Partners with Sudarshan Pattnaik to create a Sand Art Installation #OdishaKe Liye capturing the symbols of pride of Odisha On Utkal Dibas, Tata Tea...
The hunt will be an initiative to generate buzz about the brand while getting its social media audience invested in the outcome of the contest...
The association with MPL commenced last year in 2020 Kolkata Knight Riders (KKR) and Mobile Premier League (MPL), India’s largest esports and skill gaming...
An online platform to help wedding banquets across India recover business With gradual unlocks and strengthening consumer confidence, the industry is now witnessing nearly...
The company that ‘Takes A Licking and Keeps on Ticking’ Evolves to Reflect a New Outlook Timex, a world leader in watchmaking, unveils its new...
Asian Paints aims to inspire a multitude of design disciplines in 2021 As 2021 brings with it tingling energy and an intention to start afresh,...
Equitas Small Finance Bank ropes in industry experts to lead important verticals like Retail Assets, Technology, Digital, Operations and Human Resources of the bank. The...
Aims at bringing the colourful experience of immersive display in everyone’s life by celebrating the unity in diversity Asus India has initiated a ‘Colors...
The account was won following a multi-agency pitch and will be handled out of the agency’s Gurgaon office Havas Media India has won the...
Cello ColourUP, BYJU'S, Savlon return as sponsors for the second season Disney Channel is all set to kick off a new season of its successful...
The TVC ‘SIRF DIKHAANE KE LIYE NAHI, DEKHNE MEIN BHI REAL HD EXPERIENCE’ will air across the Star India Network in 7 languages Star India...
The range includes Tasty Minis Puppy, Tasty Minis Adult, Rodeo, Rodeo Duos and Jumbone Mini MARS Petcare, the world’s leading pet food company,...
dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware dentsu X...
Mullen Lintas is already working on campaigns to get small businesses, merchants, shop owners and entrepreneurs onboard with their clients The Bangalore office of Mullen...
Glance is a subsidiary of a unicorn-status mobile advertising company ‘InMobi’ What happens when a brand launches a campaign with just...
As part of this association, Fresca Juices are launching their first campaign with Amyra& Shreyas across digital and social mediums Indian homegrown brand Fresca announced...
The Cornitos logo will be worn by the team on its official playing and training jersey Delhi Capitals today announced premium nachos brand Cornitos as...
This launch will be supported by a high impact campaign which includes a TV commercial featuring Samantha Akkineni Nestlé MUNCH, one of India’s most popular...
1% fuel surcharge waiver for the users of this card at HPCL retail outlets Union Bank of India - one of the largest Indian...
Launches a campaign #ColourIsForHoliNotFood Burger King India has always kept its guest first and addressed their needs. With an increased consciousness and demand for quality...
The partnership covers the EMEA region and kicks off today with Subway becoming Guild’s Official Quick-Service Restaurant Partner Guild Esports, the global...
Shraddha Kapoor will co-create and endorse Bella Casa's new collection ‘Shades of Shraddha’ across all Indian markets Starting 2021 on a blockbuster note, Actor-Singer-Entrepreneur Shraddha...
The account was won after a multi-agency pitch Following a multi-agency pitch, Chimp&z Inc won the digital mandate for Vinod Cookware. The mandate covers the...
Celebrates regional pride and highlights #DilSeRich for Delhi and #Dumdaar Holi for UPites In line with its hyperlocal strategy, Tata Tea Premium – Desh ki...
Beverage brand encourages consumers to practice social distancing this Holi Last year has been an unprecedented year and with the upcoming festival of colours,...
Aims to become India’s no.1 city-centric music and entertainment company In a move to develop a modern organization, one that is aligned to the brand’s...
Medimix Hand Sanitizer Gel is available at all major retail outlets and e-commerce platform Medimix the flagship brand from the renowned AVA group today announced...
The ninth edition of the Pitch CMO Awards acknowledges brands that put purpose at the centre of their growth strategy It’s been exactly a year...
Becomes the first music streaming service in India to support Dolby Atmos Music Hungama Music, one of the leading music streaming services in India, and...
The inaugural list has names from performers from top brands and companies across diverse sectors The inaugural Pitch Marketing 30under30 list, which recognises the industry...
The campaign entails five entertaining films that showcase how Doctor Dreams is the #MattressEveryMattressWantsToBe Doctor Dreams, a holistic sleep solutions brand from the house...
‘Champions ka culture’ is the new mantra Rummy Culture, India’s fastest-growing online rummy platform, from house of Gameskraft, providing best-in-class gaming experience introduces its marquee...
Pankaj Tripathi puts his charm and reliability behind Zee Cinema and ACC Cement’s unique integration Zee Cinema successfully ties up with ACC Cement to highlight...
Rahane's appointment comes ahead of My11Circle’s plan to launch a brand-new campaign in April as a tribute to cricket-lovers Games24x7, India's leading online gaming company,...
The Jaguar I-PACE presents customers with leading in-car technologies and is the first Jaguar in India to receive the new Pivi Pro...
The association brings to life the central idea behind the #RangAchheHain campaign Holi, the festival of colors, is when the whole country resembles a...
Myprotein is also launching two new products Myprotein is the world’s top-selling brand of health and sports supplements and fitness accessories. In India too, Myprotein...
Promising new talent and young entrepreneurs from domains such as design, ad-tech and influencer marketing make it to the coveted list The eighth edition of...
The new brand is designed to tell the story of the organisation’s purpose Today the company announces that it has rebranded as Reckitt. The redevelopment...
Abbott expands its Brufen portfolio beyond tablets to include this new topical analgesic product Abbott, the global healthcare leader, has unveiled a digital film and...
The flexible workspace provider as a part of its ongoing multi-film campaign “When Plans Change, Plan With WeWork” In December 2020, WeWork announced the launch...
Spread the joy of colours this Holi with fbb’s new Instagram Filter Holi, the festival of colours, is a day when everyone across the country...
The tournament is now divided into four sub-tournaments, two for PUBG and two for Dota 2 Acer announced the Asia Pacific (APAC) Predator League 2020/21...
Manav Verma was previously working as the head of marketing and sales development at DHL IIFL Securities, one of India’s leading broking and advisory firms...
First time in the history of edible oils industry, a multi-starrer brand endorsement to be rolled out BL Agro Industries Limited, one of the fastest...
Devdutt Padikkal is the new cricketing kid on the block Eatfit, one of India’s largest healthy food platforms, today announced Cricketer Mr. Devdutt Padikkal, as...
Tata Motors continues its association with the tournament for the fourth consecutive year Continuing its association for the fourth consecutive year with the Board of...
The campaign is in Collaboration with NGO Antarkranti The premium organic skincare brand Lotus Organics+ has launched its 2021 holi campaign in collaboration with Antarkranti,...
Launched a wide range of 20 plus herbal skin care products in the Personal Care Vasu Healthcare Pvt. Ltd. - a leading brand in herbal...
The integration takes a bold and progressive step towards creating awareness around menstruation Paree, a homegrown sanitary pad brand has been a pioneer in...
To be available on all e-commerce platforms and other offline stores in the near future With a vision to expand its reach...
ChtrboxRepresent’s goal is to power influencers to create amazing content and monetize their creative talent the right way Leading influencer marketing company, Chtrbox, has announced...
Launches #Wonderwomen & #Sheprenuers in West In line with the 2020 theme of International Women’s Day #ChooseToChallenge, Amway India, one of the country’s leading FMCG...
Shows its indispensable role in Indian households Cipla’s consumer health and wellness arm ‘Cipla Health’ has launched it’s first-ever TVC for multipurpose topical antiseptic –...
Bandhan Bank launches the #UnstoppableNaari campaign with a film inspired by real women who started their entrepreneurial journey with Bandhan Bank. Bandhan Bank, from the...
The program was developed into an e-learning simulation by Tattva, the edutech wing of hotstuff IDFC Mutual Funds in collaboration with hotstuff media group, has...
PhonePe is the “co-presenting sponsor” of the TV broadcast on Star and “Associate Sponsor” of Disney+Hotstar for the Digital broadcast of IPL 2021 PhonePe, India’s...
The digital campaign highlights content across moments and genres of podcasts Spotify India has launched a new campaign that focuses on building awareness around podcasts...
To make courses on martial arts and self-defence more accessible to the masses, Britannia Tiger Krunch has collaborated with Udemy As part of its ongoing...
The campaign has been crafted by FCB Interface Blue Star Limited, India’s leading air conditioning and commercial refrigeration company, is promoting their range of powerful...
The digital-led campaign is conceptualised by Flying Cursor Interactive Royal DSM, a global, purpose-led, science-based company active in Nutrition, Health and Sustainable Living, launched...
New price variants by Mars Wrigley as part of its regionalization strategy aimed at penetration in smaller markets Mars Wrigley announced the launch of a...
Hackathon has been designed to provide developers and software engineers with the opportunity to build innovative solutions and solve real-world problems Amazon India today announced...
It encourages people to follow their dream role after retirement Bajaj Allianz Life, today released a digital campaign #PromotionAfterRetirement fuelling the dreams of people pursuing...
The company recently crossed the milestone of having impacted 1 million learners on its platform Great Learning, one of India’s leading EdTech companies for higher...
The launch of the Champions can aims to celebrate Liverpool Football Club’s first Premier League title in 30 years Carlsberg is celebrating its partnership with...
The new range of Voltas Fresh Air Coolers comes with dynamic features Voltas, India’s undisputed leader in Cooling Products, and the No....
Cricketer appealed to all Indians to register as potential blood stem cell donor via a video After representing India for over 13 years, former...
Macho was launched in 2005 and has become one of the highest-selling and fastest-growing innerwear Leo Burnett India has won the...
Introducing wired earphones, neckbands, and true wireless earbuds, the range will be available on Flipkart HRX, India’s first homegrown fitness brand and Flipkart Group,...
The #MadeForMad campaign is live on social media. POCO India, country’s 3rd largest online smartphone brand, has launched its new brand...
Appointment of Indian Cricket Test Team Vice-captain echoes the company’s ethos NeoGrowth Credit Pvt. Ltd., a pioneer in SME lending in India, today announced that...
Over 99 Million bad ads blocked from bad actors trying to capitalize on the pandemic Marking a decade of enabling a safe digital advertising ecosystem,...
The Corona Quilt Project has managed to unite people through the pandemic by stitching together their stories The Corona Quilt Project and IIFL Wealth &...
Masaba’s collection Summer ‘21’ is inspired by lifestyle and audio brand boat After the grand collaboration announcement last season, designer Masaba Gupta is set...
“Poochoge, Toh Aapko Milega Sahi Jawaab”, Hdfc Ergo’s New TVC Featuring Nawazuddin Siddiqui And Piyush Mishra HDFC ERGO General Insurance, India’s leading private sector general...
The agency’s task was to build on the popularity of the F-Series and highlight the key features of OPPO F19 Pro series
Over 51 % Sales from higher spec SX & SX(O) trims of all-new CRETA Hyundai Motor India Ltd. (HMIL), country’s first smart mobility solutions provider...
Spearheading a new era of performance-driven brand building, the new agency reveals its digital-first global proposition, evolved capabilities, and fresh identity Today, dentsu international...
Captures over 42% of overall UPI P2M market share PhonePe, India’s leading digital payments platform today announced that it has emerged as the largest player...
This National Vaccination Day, the brand aims to spread positivity and awareness around the ongoing COVID-19 vaccination drive One of the key challenges the...
Collaborates with Mumbai Indians, Chennai Super Kings, Rajasthan Royals, Delhi Capitals, Punjab Kings & Kolkata Knight Riders Balkrishna Industries Ltd. (BKT Tires), the Indian...
Spotlight was designed to entertain the Snapchat community while living up to Snap’s values Snap Inc. today announced Spotlight, its new entertainment platform for user-generated...
Tushar has over 16 years of experience in planning and implementing measurable marketing strategies Madison Digital, a unit of Madison World has appointed Tushar Ghagwe...
New Bentayga is first car of Bentley’s Beyond100 business strategy The new Bentley Bentayga is now launched in India. The new Bentayga is the first...
Campaign rolled out with 2 new TVCs and comprises of an exclusive web-series with acclaimed culinarian Chef Ajay Chopra Dhara, India’s leading edible oil brand,...
Mr. Raghu Rai is the winner of highest honour of Académie des Beaux-Arts Paris, where the invention of camera was announced in 1839 Fujifilm India...
Randhawa will be taking charge on June 1 Former Asia Pacific CEO of Mindshare Amrita Randhawa will be joining Publicis, as per media reports. She...
This is the first time ever the pair has come on screen in an ad campaign Tata CLiQ, the flagship e-commerce brand of the...
Jeeru is a refreshing drink with a unique taste tailored for Indian tastebuds Mirum India, a full-service digital agency from the WPP Group, has won...
There are problems that can’t be solved & then there are your AC problems With the onset of the scorching summer, Onsitego, a leading brand...
The premise of the campaign – Same Same, But Different – establishes the need for individuality from the lives of a pair of identical twins...
New campaign features brand ambassador Hrithik Roshan Come summer, new Mountain Dew Ice™, the refreshing, lemon juice-based fizzy beverage offering by PepsiCo India unveiled its...
Upgrade to a theatre-like experience with Croma Fire TV Edition Smart LED TVs, with Dolby Vision and Dolby Atmos support Croma, India’s first omni-channel electronics...
For the first time in the history of IPL, a brand in the Stock and Mutual Fund sector would be partnering at large to create...
The agency will be responsible for driving digital communications for its sub brands - Youva and HQ Navneet Education Limited, one of India’s oldest and...
The core of the brand offering is a daily clear, matte look by virtue of the product’s brand promise Piramal Pharma Limited’s Consumer Products Division...
Tata Sky’s #HarGharKiKhidki Contest on Instagram highlights the candid emotions of its customers Tata Sky, India’s leading DTH operator and Pay TV platform launched its...
The campaign credits go to Ogilvy, South Immunity – not just a buzzword that one hears at every conversation these days, but also a necessity...
Communicates "Periods are normal. society is strange" through the campaign Menstruation is a natural bodily functionand yet period shame along with lack of...
Smart and Compact GPS Vehicle Tracking System connects the owner to their car CarDekho, the leading auto-tech firm, today launched UPLINK, an advanced and compact...
The brand narrative ‘Do The Smart Thing’ empowers the new-age consumers to deal with unpredictability in achieving life goals Bharti AXA Life Insurance, a joint...
The store marks Malabar Gold & Diamonds Foray into Bhubaneswar in Odisha Malabar Gold & Diamonds, one of the largest gold and diamond retail chains...
Prior to this Brar has held senior leadership positions at Maruti Suzuki, Volkswagen, General Motors & Nissan Kia Motors India, a wholly-owned subsidiary of...
Campaign to showcase the incredible digital transformation happening in the country with NEC’s disruptive technological solutions NEC Corporation India (NEC India),...
The TVC has been conceptualized by Korra Worldwide Mamaearth, the toxin free personal care startup,launched a national television commercial featuring Shilpa Shetty Kundra, highlighting the...
Shah began his career with Convonix Network Advertising has added to its Digital strength with the inclusion of Mr Manan Shah as Vice-President,...
The official broadcaster has roped in Kamla Pasand and Frooti The official broadcaster of the Indian Premier League (IPL) Star Sports has signed two new...
Launches brand My Cavin’s to offer consumers a space to shop & dine with family Renowned for innovative breakthroughs in the market, FMCG major...
91 years after Dandi, Mahatma Gandhi urges the nation to join a march against Covid 19 As a brand that prioritizes the health of the...
Shadowfax will collaborate with Drums Food International by offering E2E Rapid services Shadowfax Technologies, the leading integrated 3PL services provider today announced signing...
The programme in its second phase aims to reach over 35,000 schools and 21,00,000 children across Uttarakhand Dettol BSI, the flagship program by RB, has...
Price Band fixed at ?1,100 to ?1,101 per equity share Nazara Technologies will open the initial public offer...
Ogilvy boosts investment in Experience Ogilvy India is pleased to announce the appointment of Kedar Mehta as Head of Consulting for its Experience Business in...
The agency duties will be planning the brand’s digital campaigns and social media strategy NAOS SkinCare India Pvt Ltd has awarded the digital mandate for...
#WhatWomenReallyWant campaign for Women’s Day started with social posts by women airing their concerns For Women’s Day, BharatMatrimony, the No. 1...
It is curated specially for people who are concerned about their health and perform physically strenuous activities Recognised for their premium peanut butter after successfully...
WATConsult India, the hybrid digital agency from the house of Dentsu International has curated this profile It’s an intelligent professional and a star performer. It’s...
Engineers at Samsung R&D Institute, Noida will work on collaborative research projects with DTU students and faculty Samsung India has inaugurated a Samsung Innovation Lab...
1000 daughters of the nation to get year-long free access for job-preparation to become government officers Testbook.com, the edtech platform that aims at turning India's...
Kartik will be seen in a series of advertisements across television, digital and other mediums Footwear major Bata India Limited has announced Bollywood actor Kartik...
The initiative aims to encourage painters to take pride in their profession Nippon Paint (India) Private Limited (Decorative Division), Asia Pacific’s leading paint manufacturer today...
The launch will be supported by a 360-degree integrated marketing communication Mondelez India, the makers and bakers of some of India’s favourite snacking brands –...
Aims to inspire and enable more people to live a more sustainable life at home, by following simple everyday solutions IKEA, the world’s leading...
Available in three models – Ultra T.6, T.7 and T.9 for versatile urban applications Tata Motors, India’s largest commercial vehicle manufacturer, has unveiled its...
Continues to augment the portfolio with its accelerated pace of insight-based innovations The pandemic has reset priorities. The new normal has led to the rise...
Looks to bring awareness to the customers on the benefits of using Rapido service Rapido, India’s largest bike taxi platform, today announced the launch of...
Aaryan is to be the Bold-New Face of the Brand Doritos®, India’s No.1 Nacho Chip brand* from PepsiCo India, has enlisted leading Bollywood actor, Kartik...
Meet the creative agency behind Paytm’s viral Women’s Day Social Experiment – Dentsu Impact Despite not being widely spoken about, the matter of...
Offers special premium rates for women policyholders Celebrating International Women’s Week and building on the success of its earlier initiative #DriveLikeALady, Kotak Mahindra General Insurance...
MS Dhoni continues to endorse its 3-in-1 Agarbatti The Indian brand - Mysore Deep Perfumery House (MDPH) has welcomed Superstar Hrithik Roshan to their family...
TV actress Shweta Tiwari took to Instagram to share the empowering video and penned an open letter to her daughter Celebrating International Women’s Day...
100% paperless process - End to end digital journey for customers, from buying to claims settlement on the platform In its endeavour...
The association between the two brands will see STUDDS’ logo feature on Royals’ helmets and caps for the 2021 and 2022 editions of the...
Disney+ Hotstar has had a strong start to VIVO IPL 2021 and has already signed 10 sponsors for this year's tournament. Dream11 is...
Both brands will curate a new age of bespoke luxury experience for customers in India Tata CLiQ Luxury and American Express, today announced...
Lotus Botanicals introduces a range of pure, potent and truly transformative beauty skincare and hair care products The natural and organic beauty market has never...
The move is part of the conglomerate’s new global strategy called “Positive Beauty” aimed at inclusivity In a push for inclusivity, global FMCG giant Unilever...
Sunpure’s unique month-long campaign to amplify women's inspiring strength with change in its high-on-appeal packaging Sunpure, South India’s largest edible oil brand, has announced a...
Complan, one of the leading health food drink from the portfolio of Zydus Wellness Ltd, brings back a refreshed brand narrative, focused at right nutrition...
BL Agro Industries has signed Shilpa Shetty as the face of brand ‘Nourish’ in Flours, Pulses & Dry Fruits categories BL Agro Industries Limited, one...
Nature's Essence has an omnichannel presence Mullen Lintas has recently won the creative mandate for Nature's Essence, a skincare and haircare brand backed by...
The Grand Lingerie Festival brings consumers the widest range of products Zivame returns with The Grand Lingerie Festival- India’s biggest intimate wear sale event...
The unique and differentiated offering marks brand’s foray into intense mint category Over the years, Center fresh - the iconic brand from confectionery major Perfetti...
Just Dial notified the Bombay Stock Exchange (BSE) on March 7 about the advertising agreement Just Dial has signed an advertising agreement with the broadcaster...
The weeklong network campaign #BeTheBawaal spread across Delhi, Mumbai and Kolkata will feature the stories of women 104.8 Ishq FM, India’s only romantic station has...
Over 9 lakh merchants already benefiting from Paytm IoT devices India's leading digital financial services platform Paytm today introduced its latest Internet of...
Healthy snack kit for your hunger pangs, power-packed with full nutrition If you are well-aware of the effects of healthy food...
Introduces Energy Efficient Convertible 5-in-1 ACs for Customised & Precise Cooling Samsung India has launched a digital campaign for its new Convertible 5 in 1...
Unveils a refreshing new TVC with brand ambassador, Salman Khan This summer, consumers will be in for a treat as Pepsi® promises to quench their...
CricketPang is a comical animation about cricket, is ready to be released in India as well as in the global market by YouNeedCharacter Global...
redBus India’s largest online bus ticketing platform, has released a 2-minute video, depicting the spirit and enthusiasm of women bus drivers and conductors, across India,...
Self Love Crisis: 1 In 2 Women Worldwide Feel More Self-doubt Than Self-love A global report launched today by The Body Shop has...
Lowe Lintas Bangalore’s campaign for Fastrack Reflex 3.0 – #StartAnywhere Fastrack releases an offbeat multimedia campaign #StartAnywhere in line with the recent launch announcement of...
The campaign is conceptualized and executed by Wavemaker India MTR Foods, the pioneer in packaged foods in India, unveiled their latest campaign to celebrate...
Gives football fans in India the ultimate chance to watch the G.O.A.T. play live Budweiser 0.0 today announced the launch of a 360-degree campaign celebrating...
Launches OPPO Band Style with continuous SpO2 monitoring at INR 2,999 OPPO, the leading global smart device brand, today announced the launch of the latest...
The campaign includes a three-part video series featuring Anup Soni PNB MetLife today launched a new campaign, “#BaatonMeinMatAana” to help educate consumers on how to...
Linkedin’s data shows Covid-19 has disproportionately impacted women’s careers LinkedIn, the world’s largest professional network, has launched its first global integrated campaign for International Women’s...
'Take the road less travelled to find your dreams' is an initiative to recognize, celebrate and encourage the women who unfastened the chains of society's...
To celebrate every story shared, the Avon Foundation will donate $1 to charities that support women Avon has always been committed towards women empowerment and...
On the occasion of International Women’s Day, ZEE5, the country’s most pre
Expands partnership with Manas Foundation from 7 cities to 34 cities in India To mark International Women’s Day, Uber today announced it will gender sensitize...
The cult film “Delhi Belly” director Adds One More Feather to his Cap Abhinay was one of the few filmmakers to make a path-breaking cult...
The campaign has been conceptualised and executed by Taproot Dentsu India Honda Cars India has released a powerful video across all...
Mi India pledges to help 500 girls with prosthetic arms Mi India, country’s No.1 Smartphone and No. 1 Smart TV brand has announced a new...
The campaign highlights an easy immunity building routine without any changes to individual routines Highlighting the importance of following an effective immunity-building routine, NuShaktiTM...
Since entering the market in 2012, Tata Starbucks has honoured its commitment to grow the representation of women in the workforce and encouraged a culture...
The video captures a powerpack entry of Adah Sharma Clovia, a one-stop destination for women’s innerwear and personal care range is making a statement with...
Inaugurates its first 100% women-run service centre in Navi Mumbai Blue Dart, South Asia's premier express air and integrated transportation & Distribution Company,...
In collaboration with Mirchi the campaign encourages Men to break gender stereotypes and share the care work Mirchi and Philips Men’s Grooming join hands this...
Leverages Hamdard Wellness centres to give free consultation to women To acknowledge constant support from Women and Doctors, Hamdard Laboratories (Medicine Division), India’s most trusted...
The campaign video highlights the story of an exemplary woman on the OkCredit platform In lieu of International Women’s Day, OkCredit launches the # Out...
Also an endeavour to promote the prestigious award ‘BBC Indian Sportswoman of the Year’ On the sidelines of the International Women's Day, BBC World Service,...
Three exclusive restaurants run by Burger Queens Reiterating their commitment towards gender diversity, Burger King India has three restaurants run solely by women crew members....
The endeavour is to increase consumption in the face wash category, which would lead to an increase in the market share for Joy Leading Indian...
The mandate includes handling of social media marketing, search engine marketing and Search Engine Optimisation across all digital platforms Realatte, one of the leading real...
Haier’s new short film aims at debunking gender stereotypes and calls for #EqualLiving Haier, the global leader in Home Appliances & Consumer Electronics and...
Partners with Cricketers Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha BLITZPOOLS, one of India’s fastest-growing skill-based fantasy sports platforms today announced the signing...
‘Sapno Ki Azadi’ campaign by Modicare Limited comprises of a beautifully curated mix of initiatives After an impactful association last year Modicare Limited, one of...
The campaign that has already reached over 11.2mn users is aimed at revamping the search result for Desi Masala Days ahead of International...
Myntra logo to be at the front centre of CSK’s jersey Myntra, India’s leading fashion and lifestyle destination, announces its partnership with Chennai Super...
The personal protector sheet is India’s first Neem Fresche solution for the ultimate germ protection wherever you sleep SleepX, the e-commerce brand from Sheela Foam...
Offer’s women the gift of health and well-being through its special women’s day store on Amazon.in’s Fresh and Pantry India’s leading...
Conceptualized by Wunderman Thompson Mumbai To commemorate International Women’s Day, Goodknight, India's leading household insecticide brand, unveiled a new digital film. Themed around ‘Pyaarwali protection’,...
To promote how women can control who can see and contact them The No. 1 and Most Trusted Matrimony Service, BharatMatrimony, has launched a TV...
Yami Gautam is brand ambassador for the intimate care wash Piramal Pharma Limited’s Consumer Products Division today announced its entry into feminine intimate care category...
The digital film features Vidya Balan who is seen exhorting women travellers to own and fly high with their travel dreams Indian women...
Partners with Shell India to sponsor gift hampers for women service champions at Shell fuel stations To celebrate the spirit of womanhood, on...
To lead the agency’s digital mandate for North and East Carat India, the flagship media agency from the house of dentsu international, has appointed Ashish...
83% feel pressured when it comes to marriage While the nation has made meaningful progress in improving gender equality, we still seem to have a...
The first session is by Ms. Puroitree Majumdar, a Clinical Psychologist at YourDOST For a woman to balance a thriving family life and continue to...
The automaker has adopted a mentorship approach to create an ecosystem wherein women train, uplift, and support each other In line with its commitment...
The 360 degree campaign has been conceptualized and executed by Taproot Dentsu and Dentsu Webchutney Facebook today launched a new phase of its consumer marketing...
Revisits the Young Beginnings to reaffirm freedom of choice and a confident voice A more gender equal inclusive world begins with how individuals choose...
The vision includes - Transparency, Safety and Green Sciences As part of its permanent quest to offer consumers products that are ever more effective, safe...
This year-long digital initiative will feature 7 fearless women This International Women’s Day, Levi’s® unveils its new season of the Levi’s® #IShapeMyWorld campaign that...
The special storefront will feature close to 80K products from 450+ women-owned small businesses across various categories Ahead of International Women’s Day, Amazon.in today announced...
Comes up with “It's not just a fan, it's a ‘Feeling Fan" campaign Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG) today announced the...
Announces a special season tournament of Divas Scrim Wars with a prize pool of INR 50,000 game.tv, the AI-powered mobile esports platform, has announced...
Flipkart, India’s homegrown e-commerce marketplace, has launched its latest campaign #LeadLikeHer to celebrate the spirit of entrepreneurship this Women’s Day. The campaign aims to encourage...
Full range of 400+ items from Bath & Body Works will be available on Myntra for easy selection and shopping Myntra announces the launch of...
The campaign highlights the journey of every self-made individuals, from humble beginnings, sobering failures to their path of greatness Greenply Industries Limited, India’s largest interior...
Urges families to share responsibilities equally at home Voltas Beko, a JV between India’s No. 1 AC Brand, Voltas and Europe’s leading free-standing consumer durables...
The renowned chocolate company is working with women influencers to design customized packaging for Hershey’s Chocolate Bars Hershey India Pvt Ltd. a part...
Passion points and interests emerge as the top conversation theme, with fashion, books, beauty, sports and entertainment as the most talked-about interests Ahead of International...
Emerging needs of the dual income families during COVID period has led Orient Electric to launch a new line of kitchen appliances Orient Electric Limited,...
The campaign celebrates and champions all the courageous moves women in India make everyday This International Women’s Day, Bumble, the women-first social networking app,...
The much-loved chocolate brand brings back Alia Bhatt as the brand ambassador Cadbury Perk, one of Mondelez India’s iconic and fun brands, is all set...
The bold new TVC strengthens Slice’s position as India’s tastiest mango drink’ Making a bold statement this summer, Slice® is encouraging consumers to take...
Launches range of decorative fans & innovative LEDs Finolex Cables Limited announces its new range of decorative fans and lighting products to strengthen its...
Pledges to increase female representation in the company’s leadership roles from 16% to 25% by December 2021 PhonePe, India’s leading digital payments platform today announced...
A campaign that inspires consumers to step out and fulfil their dreams through a wide range of loan solutions Aditya Birla Finance...
This initiative is a step to encourage and hire women looking to rebuild and resume their careers after a break SBI General Insurance, one of...
JSW to be Principal Sponsor for the years 2021 – 2023 Delhi Capitals today announced the JSW Group as the team’s Principal Sponsor for the...
The coffee company celebrates its 10-year commitment in supporting tennis - two parallel worlds that come together to form a surprising but perfect alliance...
The campaign seeks to highlight the achievements of women across the industry who have believed in and realised their dreams Cycle Pure Agarbathi, the...
Features Kartik Aaryan as the face of this digital film led campaign Mirchi Brewery, the creative solutions wing of Mirchi, has ideated and executed an...
United Colors of Benetton sets the benchmark for the future of retail with its new boutique, opposite the Santa Maria Novella train station in Florence...
The air vents of the helmet have a perfect balance of modern and traditional art Women of the world want and deserve an equal future...
Max Protein is well-known brand making products like protein bar After successfully carving a niche for itself in the health food market, FMCG brand ‘Max...
Showcases inspiring real-life stories to encourage women to keep moving and chase their dreams for a better future ahead of International Women’s Day Shell...
Fast&Up has signed Bollywood celebrity and fitness icon Shilpa Shetty Kundra as its Brand Ambassador for a new range of vegan products Fast&Up, India’s...
Packed with the goodness of Plant-based Actives for damage-free nourished hair India’s leading science-based Ayurveda Company Dabur India Ltd today announced the expansion of...
A special docuseries on the kabaddi heroes, Starting today Star Sports, India’s leading sports broadcaster, is set to showcase a special documentary 'Dream On: Sapno...
Releases Season 2.0 of Dil Ki Suno Stories, in association with FilterCopy Tata Tea Gold, a marque brand from Tata Consumer Products, celebrates this...
Gradeup – One of the most trusted brands for competitive exam preparation has recently announced the release of its first brand campaign – ‘Sahi Prep...
Introduces the 4th AMT option in the Tiago family Tata Motors today announced the launch of the new XTA variant of its successful hatchback –...
Nesternship will begin from 1st April 2021, and each intern will be assigned a mentor from Nestlé India After the successful launch of Nesternship in...
Aims to set a Positive Tone for 2021 The year 2020 tested us beyond measure; however 'Hope' is the power that gives us the confidence...
According to data accessed by Tofler, the company's total expenses jumped 85% to Rs 42,040.3 crore from Rs 22,766 crore Oppo Mobiles India's revenue from...
The company operating with a 100% workforce from Droom Headquarter in Gurugram Droom, the largest online Automobile marketplace has unveiled a campaign named #Engage for...
The platform plans to launch 13 films and 15 web series apart from six comedy shows, four documentaries, and three reality series Video streaming platform...
A campaign to celebrate women of courage and determination This International Women’s Day, the city’s preferred lifestyle destination, DLF Promenade, salutes all the women with...
Joins from Publicis Groupe India’s largest platform-first martech startup, Wondrlab, has appointed Sweety Advani as its Chief Financial Officer. She will be based in...
He joined Gaana as its CEO in May 2016 Gaana CEO Prashan Agarwal is exiting the Times Internet-owned music streaming service. He joined Gaana as...
Akila is an alumnus of Narsee Monjee Institute of Management, Mumbai. ORGANIC INDIA, a leading manufacturer and exporter of organic teas, infusions, herbal supplements and...
Kapil was previously heading marketing at BookMyShow Fittr, one of the world’s largest community-driven online health and fitness brands, strengthens its core leadership team with...
Engineered to be the game-changer in the Indian trucking industry, offering the highest profit potential to its owners Tata Motors, India’s largest commercial vehicle manufacturer,...
The campaign is to celebrate trailblazing elder women this Women’s Day Creative_0303Emoha Elder Care, a technology powered community-based comprehensive platform enabling elders to age...
Through this campaign, RGI pledges to constantly uplift the spirit of women Reliance General Insurance, a 100% subsidiary of Reliance Capital, has today launched their...
The campaign highlights moments of body pain that can interrupt the lives of consumers Body pain is a growing concern in India, affecting people...
The move will create a 300-member agency equipped with providing the entire suite of brand building communication services Publicis Groupe today announced the integration of...
Josh Talks will bring together inspiring narratives of women achievers who have scripted their own success stories To honour women from all walks of...
Now a part of Wunderman Thompson Commerce, NN4M will strengthen the global e-commerce consultancy’s multi-channel offering WPP today announces that Wunderman Thompson has acquired NN4M,...
An innovative turn to showcase importance of saving energy in a fun and quirky manner Giving a refreshing take to energy saving, beverage brand Sting®...
The 2nd edition of YONO’s exclusive 4 days shopping carnival starts from March 4 and will conclude on the 7th State Bank of India (SBI),...
10 days Period Leaves to promote Equity at Work To strengthen its employee-centric work culture during the pandemic, Girnar Care, India’s fastest-growing contact centre...
Prabhakar Tiwari has been instrumental in the company’s rise as a millennial-centric, digital-first Brokerage House Angel Broking, the fourth-largest brokerage house of the nation, has...
Urges women to be financially independent this women's day On 8 March every year, International Women’s Day (IWD) is celebrated all over the world. This...
The mandate includes digital campaign planning, social media management, creative thinking, to establish Bingo Havas Creative India has bagged the digital mandate for ITC foods’...
The Reclaim your life film is conceptualized by Ogilvy Mumbai and seeks to inspire people to break free and live life on their own terms...
Encourages women to love their curves Zivame’s third video in the Stand-up comedy route in association with Mallika Dua highlights the lack of choices in...
A digital and social media campaign to celebrate the integral goodness of women Mamaearth, a toxin-free personal care brand built on the purpose of...
#FlexYourAwesome encourages women to assert their might, strength and achievement There is an emerging cultural shift that is happening across the world. More women are...
The film celebrates the ‘never give up’ spirit Unacademy has released a new film titled ‘The Greatest Lesson,’ to mark its association with cricket legend...
The film is a part of their ongoing CSR campaign Exide Life Insurance launched a new film, #YouNeverRideAlone, as a part of their on-going CSR...
In a bid to increase awareness around the importance of pediatric vaccination, GlaxoSmithKline Pharma rolled out a massive public interest campaign called “Health...
One of India’s leading DTH operator and Pay TV platform defines its new brand purpose with a new brand campaign “Iss khidki ko khol dala...
Practical, Sustainable yet trendy - Chicco’s Spring Summer 2021 Collection Chicco has clothing collection for infants and toddlers that meet needs of parents and...
Malhotra will be responsible for overseeing Noise's business strategies, operations, and marketing initiatives Noise, the Indian connected lifestyle brand, announced the appointment of Utsav Malhotra...
The series along with Flipkart Furniture provides a dream room makeover to two celebrity couples Pocket Aces’ lifestyle channel Gobble and Flipkart Furniture present...
Superior network performance, ultra- fast download speeds and seamless video streaming, powered by OPPO Smart 5G OPPO, a leading global smart device brand is...
Preetha Vasanji will be responsible for driving the company’s new enterprise level multi-channel engagement solution – Doceree Engage Doceree, the first global network...
A clinically tested low GI sugar for the health conscious At a time when consumers are increasingly health conscious and discerning about choosing healthier...
The TVC also highlights what a day in one’s family looks like today In line with its aim to strengthen its presence in the health...
Processes over 970 million UPI transactions in February PhonePe, India’s leading digital payments platform today announced that it continues to be the digital payments market...
The new mandate covers integrated duties for two of Emami’s flagship brands Wondrlab, India’s largest platform-first martech company, has bagged the creative duties for FMCG...
The partnership marks DHL Express’ first-ever cricket franchise sponsorship, worldwide DHL Express, the world’s leading international express service provider, has come on board for the...
OPPO announced its ground-breaking 10-bit Full-path Colour Management System The world-leading smart device brand, OPPO, today announced the launch of its high-end, billion colour flagship...
Additional benefits include flexibility to select policy term and premium payment term as per customer needs Aegon Life Insurance, a leading digital life insurance...
Aiming to drive awareness and engage with users in a meaningful way Vi, the newest telecom brand in the Indian telecom space unveiled a new...
KITKAT Dessert Delight which is inspired by your favorite desserts for a delicious, melt in mouth experience KITKAT Dessert Delight range is the perfect me-time...
Launches anthem 'I'm A Rebel' with Bani J and Raja Kumari On the occasion of International Women’s Day, boAt and Universal Music India...
Celebrates the women of today and their bold choices Pepperfry, India's no.1 furniture and home products marketplace, launches a striking new digital video campaign...
The campaign has been conceptualized by FoxyMoron On World Compliment Day, FoxyMoron (part of the Zoo Media network) partners with Pass Pass Pulse to...
Dabur Vedic Suraksha Tea is powered with five time-tested immunity-boosting herbs Dabur Vedic Suraksha Tea has awarded its creative communication mandate to Havas Creative. As...
Launches the special edition of TVS Scooty Pep+ exclusively for its customers in Tamil Nadu TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers,...
With the new TVC, the brand aims to further its position as the leader in the online real estate industry with maximum verified properties on...
Join the 10 days long celebration of everything Apple at Croma, starting Feb 26 Croma, India’s first omnichannel electronics retailer from the Tata Group today...
Panchapakesan has over two decades of extensive experience working in the media buying, sales and planning vertical Zenith India has appointed Ramsai Panchapakesan in the...
The TVC #MyStoreMyStory, exhibits the availability of a wide variety of products on the platform Meesho, India’s leading social commerce platform, today launched...
Builds credibility for the practice of Daily Saline Washing Otrivin, the leading respiratory health brand from GSK Consumer Healthcare, has further strengthened the launch of...
Neatly packed in bottles, H-Milk is India’s first whole milk brand to be available across retail stores From waking up to the whiff of coffee...
Starring Deepika Padukone, the campaign aims at inspiring a culture of sisterhood For over 85 years, Levi’s® has been obsessed with making the perfect...
Khurrana will be the ambassador for soaps and handwashes It’s a Shubh Mangal moment that calls for a Badhai Ho! The Kolkata based Indian FMCG...
The new brand campaign “Iss khidki ko khol dala toh life Jingalala” conceptualized and created by Ogilvy India In order to commit itself further towards...
The new name and logo represent the firm’s rich history and breadth of services Duff & Phelps, the world’s premier provider of...
Fujifilm India aims to build a culture of preserving memories through its all new campaign Fujifilm India Private Limited, a pioneer in...
Comes up with a hard-hitting new film Dove’s latest film walks us through hard-hitting, real stories of beauty-based judgement and rejection faced by women during...
Nothing appoints consumer tech leader Manu Sharma as Vice President and General Manager, Nothing India Nothing, a new forward-thinking London based consumer technology company, announced...
Bets big on marketing and advertising in 2021 In a bid to contribute towards a future with lesser human intervention in addressing daily chores, Milagrow-leading...
Agarwal has been associated with the Sterlite Group for 22 years Sterlite Power, a leading global developer of power transmission, today announced the elevation of...
The new timepieces expand ORIENT’s pair watch line-up ORIENT adds ten new his and hers simple date models, each featuring a simple design with...
Extends partnership with Paytm Payment Gateway for UPI AutoPay subscription services National Payments Corporation of India (NPCI) has announced that UPI AutoPay has now...
The film has been conceptualized by Wunderman Thompson Mumbai As restrictions ease and children begin venturing outdoors again, Goodknight, India's leading household insecticide brand, launched...
The brand endeavours to set new standards in Indian AC industry and become India’s top HVAC brand Johnson Controls - Hitachi Air Conditioning India Limited,...
Conceptualized by Mullen Lintas, the ad film is a montage that showcases experts from different walks of life AkzoNobel, a leading global Paints and Coatings...
India’s leading fashion company, Aditya Birla Fashion and Retail Limited has announced a strategic partnership with India’s ace designer Tarun Tahiliani to form a new...
Hyundai ALCAZAR to make its Global Debut in India this year Hyundai Motor India Ltd. (HMIL), country’s First Smart Mobility Solutions provider and the largest...
Instagram Lite app began testing in India in December 2020 Instagram has just announced an update for the new Instagram Lite app - people will...
Prioritises Quality over Quantity, Real Impact over Vanity Metrics Bharti Airtel (“Airtel”), India’s premier communications solutions provider, has entered the advertising business with the launch...
Two-part campaign with a brand and product TVC highlighting company’s vision of empowering 1 CR rural entrepreneurs Spice Money, India’s leading rural fintech, has rolled...
The rules also mandate OTT platforms to carry ratings such as U (universal) or A (adult) The government has framed draft rules for intermediaries and...
The move highlights the brand’s increasing focus on women’s category For over 85 years, Levi’s® has been obsessed with making the perfect pair of jeans...
Dentsu Impact aims to build a strong foothold for Zeno Health Zeno Health (formerly known as Generico) has awarded its mainline and digital creative duties...
India’s leading fresh meat, meat products and seafood brand look at solidifying its brand value as part of strategic growth and pan-India expansion...
The TVC has been conceptualized by Perfetti Van Melle India & Ogilvy India Center Fruit, from the house of Perfetti Van Melle India, takes forward...
Becomes India’s first homegrown short video app with live streaming and integrated gamification driven by equal opportunity algorithm Bolo Indya, the passion economy driven short...
The offering is for both Prepaid & Postpaid Vi customers looking for premium films, and available at very lucrative rates as compared to other digital...
Introduces the expressive Adventure persona Tata Motors, India’s leading automotive brand, today launched its premium flagship SUV – the all-new Safari. An arresting design, unparalleled...
360-degree integrated TVC campaign backed by print, outdoor and BTL activation LEAD, a major EdTech player in India's K-12 education segment, today launched its new...
Introducing Helix smartwatches for a smarter life with SpO2, HRM, Five day battery life and more Helix India has introduced its first ever smart...
The campaign has been launched in form of a short video on key digital media platforms and leading OTT platform-Zee5 Fujifilm India...
The launch aims to further strengthen CavinKare’s diary offering nationally In an effort to offer consumers unparalleled quality products, CavinKare under its dairy wing announced...
Best known for his viral parodical videos such as “Rasode Mein Kaun Tha”, and “Tauda Kutta Tommy”, Yahsraj is now gunning to be a ‘professional...
Featuring artists like Ali Fazal and Badshah Adda52.com, that segregated online poker rooms in India, has announced another brand campaign ‘Life ko Ace...
6 influencers and 18 creators across 16 countries around the world, including India, Latin America, USA, Dubai and Africa, shared their 48-hour change stories...
The flexible workspace provider as a part of its ongoing multi-film campaign “When Plans Change, Plan With WeWork” In December 2020, WeWork announced the launch...
The company aims to achieve INR 500cr revenue in overall Fans category by 2023 Luminous Power Technologies, a powerful and trustworthy brand with a...
The campaign’s objective was to educate the audience that one should never share their PIN with anyone Going beyond a single asset on social media...
Launches a digital campaign around Cocoon- India’s first equal choice customizable mattress #TwoForOne #EqualChoice Cocoon, India’s first customizable mattress from Sleepwell has launched a digital...
Launches a premium instant chai range available in a variety of flavours Chai Point, India’s largest omnichannel beverage brand has announced its foray into...
South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai Indians won bid for Sachin...
The conversation about size is about to change aLL, the pioneer in plus-size fashion, along with their creative agency Brandmovers India, has created a campaign...
Filter Coffee Co. will also look into managing the brand's end-to-end content production and influencer marketing Filter Coffee Co., a full-service digital agency, started by...
The new product platform is designed to address consumer & dealer pain points across the pre-owned car industry OLX Group, the leading global marketplace network...
The never-give-up spirit that has been captured in the latest brand campaign by HDFC Life HDFC Life, one of India's leading life insurers, has launched...
P&G’s declarations were announced at P&G’s virtual #WeSeeEqual Gender Equality summit that saw participation from equality advocates Procter & Gamble...
Aims to become a one-stop solution for electrical products & accessories Finolex Cables, India’s leading electrical & communications cable manufacturer adds conduit and fittings...
Havmor Ice Cream has launched its latest digital campaign #DessertOfLove to celebrate the special month of love with a sweet gesture. The brand has associated...
India is among the first three countries to receive the voice messages in direct messages (DMs) experiment, alongside Brazil and Japan Twitter is where people...
The agency’s responsibilities would include framing digital creative strategies, strengthening brand positioning, offering digital innovation Teamonk Global, Made in India speciality tea brand, today announced...
The brand has launched Navneet’s popular ’21 Most Likely Question Sets Navneet Education Limited, India’s most trusted and loved education content provider is all set...
Launch The Better Half Cookbook to make kitchens equal Cookbooks have been around since 4th Century AD. And for over 1600 years, they've been written...
Starbucks India today announced the launch of ‘The Starbucks India Optimist Series’, a limited edition merchandise collection in collaboration with the lifestyle brand,...
Packed with industry-first features such as AI Highlight Video, OPPO Reno5 Pro 5G is the perfect companion for new-age video creators OPPO, the leading global...
Unique 360-degree photo-op had the people jumping with joy Renault started the New Year in top-gear with the global debut of its all-new sporty, smart...
Prior to Star and Disney India, Dutta was with Infoedge India as SVP & Head of Information Security Star-Disney India has appointed Tirthankar Dutta as...
Vidyut Jamwal, Suresh Raina, Raashi Khanna, Pranitha Subhash, Yasmin Karachiwala and Samantha Akkineni highlight the brand's Neem Fresche technology and bring alive the spirit of...
Pink Lemonade wins a multi-agency pitch to bag the digital mandate of Swiggy’s key in-house brands -- Homely, The Bowl Company, and Breakfast Express Pink...
Saini has earlier worked in Dentsu Webchutney and Social Kinnect Digital advertising agency FoxyMoron, has appointed Punkaj Saini as Business Head-West. In this...
The partnership will empower Indian micro, small and medium enterprises To drive digital payments acceptance by small businesses and startups in India, Mastercard and Razorpay...
The Delhi NCR store is spread across 950 sq. ft, the biggest Crocs store in India Crocs, Inc. the global leader in innovative casual...
Honda’s safety instructors also educated the NSS volunteers on road sharing manners Supporting NSS volunteers who continue to serve the nation even during COVID-19 uncertainties,...
Ek neeli si roshni, se kar li jo dosti Three years ago, Alexa entered Indian households and today, she is many things to many people....
The campaign has been Conceptualized and executed by Havas Creative Dabur Honey, the leading Healthcare brand from the House of Dabur, launched an innovative digital...
Each pack is thoughtfully designed with every character being assigned to match synergies with the oat Marvel Avengers fans are in for a treat as...
In a unique take, unveils the campaign through its own sales fraternity Saluting the indomitable spirit of insurance advisors across India, Edelweiss Tokio Life Insurance...
In line with the larger growth strategy for Flipkart’s Ad Tech business Flipkart, India’s homegrown e-commerce marketplace, is strengthening its advertising and monetisation portfolio, and...
Colonel Vinod Bisht is a Paratrooper with over two decades in the Indian Army JSW and GMR co-owned Delhi Capitals today announced the appointment of...
A first of its kind personalised ad campaign to share with those who suffer a heartbreak this Valentine’s Day The season of love is here...
With Valentine’s Day around the corner, COVID cupid has shot-down celebrations with a romantic partner. According to a survey by Jeevansathi.com, only 1/4th of the...
Taking a spin on the clichéd narrative of love, Mirchi drives conversations around the stories of love from the LGBTQ+ community Mirchi, India’s no.1 city-centric...
This is the second leg of OkCupid’s Love Is… campaign launched in November last year It’s that time of the year that...
Launches Aakash Paathshala to Help Students with Career-Related Issues akash Educational Services Limited (AESL), the national leader in test preparatory services in partnership with Airtel...
The online summit of the Jaipur Literature Festival 2021 edition starts from February 19, 2021 Dettol BSI, the flagship programme by RB, the global...
Introduces best-in category Warranty App for customers TVS Srichakra Limited, India’s leading 2 & 3 wheeler tyre company, has announced the introduction of “TVS Eurogrip...
The new TVC communication showcases the differentiated red coloured noodle block along with a special masala ITC Ltd.’s Sunfeast YiPPee!, known for its round instant...
This Valentine’s Day - Make every moment perfect with Ferrero Rocher Moments With Valentine’s Day around the corner it is time to express your heart-...
Launches Ad Films That Highlight The Pleasure Of Being Oneself Over The Pressure Of Being Perfect On the occasion of Valentine’s Day, GALAXY® from...
Leading singers Neeti Mohan, Stebin Ben and Gajendra Verma to infuse the magic of music and romance in the contest Taking love affair with...
The winner stands a chance to win Havells gift vouchers worth INR 2,000* with #TheSafeLook Contest Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG)...
Distributes over 45,000 masks along with sanitizers as part of hygiene kits Ahead of the Kumbh purva vaishanav baithak, Vrindavan, Mathura 2021, PepsiCo India today...
On the occasion of ‘International Day of Women and Girls in Science’, Mahindra Rise celebrates some of the brave, intelligent and revolutionary women...
Apart from just Cadbury Dairy Milk Silk, OREO and Cadbury 5Star, are also celebrating V-Day in their own unique ways Mondelez India, the makers and...
In a one-of-a-kind arrangement, the 3-episode web-series features multiple prominent influencers and is a humorous take on a workplace canteen-situations Known for creating waves...
“We don't just make cars. We call it People Technology” Spearheading revolutions since its inception, Maruti Suzuki India Limited launched ‘People Technology’, a dedicated media...
Nykaa, India’s leading fashion and beauty destination, is celebrating Valentine’s Day with a short film, #AddToHeart. Going beyond the cliché of chocolates and flowers, this...
Through the campaign, the brand encourages people to prioritise the gift of time Casio India, the leading watch brand introduces a campaign to...
Announces #JoyRide contest on social media Celebrating the bond of love this Valentine’s day, Okinawa Autotech, India’s largest EV manufacturer, has announced a social media...
Ropes in OTT-heartthrob Rohit Saraf, telly-town diva Sanaya Irani and travel influencers to share their travel goals in 2021 The year 2020 halted travel plans...
Wakefit.co’s Piya Milan Band sends a tribute to all the singles out there this Valentine’s Day Valentine's Day is just around the corner, and...
Hero Cycles New Campaign Find your #PerfectMatch Creates Buzz among Bicycle Lovers From high-performance adventure bikes to machines designed for the best city...
The new ABS blade ceiling fan by Usha boasts power-saving features, innovative technology, and modern aesthetics Usha International, India’s leading consumer durable brand and pioneer...
Curated to celebrate love with its community, SOCIAL launches a 360-degree marketing campaign across all 26 outposts Ahead of Valentine’s Day this year, the all-day...
Eyes to strengthen brand equity and solidify leadership positioning to pursue determined growth In line with its vision to create a digitally one nation and...
The film will be released pan India in Hindi and Marathi languages Parle Products, India’s leading biscuits, snacks and confectionery manufacturer, has launched its latest...
Emoha celebrates the elderly who find moments of happiness and love through its short video series Emoha elder care, a technology-powered community-based comprehensive platform enabling...
The campaign is built around the insight that people struggle to find words to their feelings SKINN, a fine fragrance brand from the house of...
Starts at price INR 4495, these watches come with two attachment options in one – both with quick release spring bars for easy change Timex...
Mandate includes translating the Customer Value Proposition for More Supermarkets into a consumer-facing brand essence More Retail Limited has awarded the creative duties of its...
Unveils ‘Will you be my Valentine?’ campaign Valentine’s Day is an opportune moment to celebrate the special and unique love that you share with your...
Launches hashtag #LoveBeyondAge for Senior Citizens One is never too old to celebrate love. Holding steadfast to the belief, India’s largest senior living community operator,...
Crafted by Ogilvy India, the new locally relatable campaigns highlight the benefit of 1 TV+2 mobile screens that come with a Tata Sky connection Drawing...
The campaign was developed by Leo Burnett Mumbai. PhonePe, India’s leading digital payments platform, announced the launch of their new brand campaign ‘Har...
The collections wrapped with special Valentine’s Day offer will make the moment special Senco Gold & Diamonds, one of the largest jewellery retail chains of...
The campaign acknowledges the love not only among couples but other members of the family Fujifilm India Private Limited, a pioneer in imaging and healthcare...
Supports Government of India’s Road Safety Initiative “Sadak Suraksha, Jeevan Raksha” Hyundai Motor India Foundation (HMIF), the philanthropic arm of Hyundai Motor India Limited, reiterated...
Bringing in the season of love in a unique, heartfelt and innovative way, NESCAFÉ Ready to Drink packs unveiled an innovative Augmented Reality experience on...
Dunzo’s brand and social media strategy has been garnering a lot of attention from users Dunzo, India’s most loved local commerce and delivery app, in...
Unique offerings for MSMEs, paperless processes, quick loan approvals and digital offerings among other effective solutions YES BANK flagged off its ‘Nayi Udaan Ki...
The initiative gives couples a chance to celebrate their love in Maldives 104.8 ISHQ FM, India’s only romantic radio station, is back with its annual...
The campaign film exhilarates the nostalgic memories one experiences in their own home Lodha Group, India’s largest real estate developer by residential sales, unveils...
Strengthens partnership with retailers in line with its inclusive growth credo ‘Nation First: Sab Saath Badhein’ Over the years, ITC has strengthened its partnership...
The brand will be airing its ads during live matches Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced...
The digital brand campaign emphasizes the convenience of preparing for government exams Testbook, one of the leading edtech players in the test preparation market for...
The platform uses over two decades of BookMyShow’s rich user understanding and data insights to focus on personalised content discovery After entertaining millions of Indian...
The company reported a net profit of Rs 614 crore during the same fiscal compared to Rs 626.1 crore in the previous fiscal Johnson &...
Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans Time and again, brands have studied the changing...
Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings...
TikTok CEO Vanessa Pappas and VP of Global Business Blake Chandlee informed that the downsizing will be carried out with immediate effect ByteDance-owned short video...
In a blog, Twitter Vice President, Product Keith Coleman wrote that Birdwatch allows people to identify misinformation in tweets Social media company Twitter has introduced...
YouTube CEO Wojcicki shared in a blog post that the platform is planning to expand Shorts to new markets, buoyed by its growth in India...
Head Honcho Siddharth Kumar Tewary, One Life Studios, said that they believe in the power of storytelling and is happy to take Indian origin based...
Twitter said that Revue will accelerate their work to help people stay informed about their interests while giving all types of writers a way to...
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by...
Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will let them participate with more...
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their...
One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act Amidst talks of a new...
Pantvaidya, the Group COO of Balaji Telefilms and CEO of ALTBalaji, speaks about the platform's performance in the year gone by and its plans to...
As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered a massive setback during Covid-19...
According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led lockdown for sure led to...
A total of 120,000 new subscribers were added to Pay DTH platforms Pay DTH platforms added 120,000 new subscribers to attain a total active subscriber...
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID...
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster Live sports has finally made...
e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club...
Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of video content in India Social...
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months...
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow The digital out-of-home (DOOH) market...
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and...
Namboodiri has previously been associated with brands like Britannia, Tata Consumer, Coca Cola and Unilever in his rich experience of over 2 decades ZEE Entertainment...
The company has posted a consolidated net profit of Rs 9 crore HT Media, the publisher of Hindustan Times, Mint and Hindustan, has returned to...
Produced by Ronnie Screwvala’s RSVP Movies & Ashi Dua Sara’s Flying Unicorn Entertainment, the anthology film is directed by Tharun Bhascker, B.V. Nandini Reddy, Nag...
According to reports, scenes featuring Zeeshan Ayyub as a college student playing a Hindu deity and Tigmanshu Dhulia's PM character insulting a Dalit person have...
The body warned advertisers that punishment for making such misleading claims will range from 2-year imprisonment to Rs 10 lakh in fine The Central Consumer...
The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads...
According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service The debate on whether...
Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports It was a sight savoured...
However, Sebamed cannot compare HUL’s soaps to washing detergents The Bombay High Court has allowed German personal care brand Sebamed to continue displaying advertisements claiming...
The deal will see Warner Music India help to grow Sky Digital’s market share in India Warner Music India has struck an exclusive...
As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of a few news channels, keeping...
The policy, which keeps road safety and city aesthetics in mind, states that prior permission of the NDMC authority is required to display an ad...
The network added that even amidst the absence of BARC ratings, its news biz has continued to grow stronger and digital news revenue rose over...
Chingari and Merchant Record’s partnership is aimed at giving all the budding artist a chance to showcase their talent Chingari today announced its collaboration...
The streaming giant’s revenue stood at $6.64 billion Netflix has reported its Q4 2020 earnings. The streaming giant’s revenue stood at $6.64 billion. The earnings...
Dhir was previously Group President at Yes Bank India CEO Ramesh Nair is leaving JLL to pursue opportunities outside the firm. He is succeeded by...
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more...
Tyagi has over 17 years of experience in the Sales & Marketing function at Hindustan Unilever Ltd Urban Company (formerly UrbanClap) today announced the appointment...
The event invites creative minds to build impactful print campaigns that can make a difference Times Power of Print (POP) enters its 4th year. A...
The brands have been accused of alluding to banned products in their advertisements The Advertising Standards Council of India (ASCI) has banned 12 liquor companies...
Launches a range of products including face mask, anti-acne creams, face wash, face mask and others Lingerie brand Clovia has launched its new line of...
All the partnered 6 theatres in Tamil Nadu are branded with WOW hoardings and Plasma static ads WOW Skin Science, one of the fastest growing...
Mpower is urging netizens to showcase their unique ways of creating this very own #Myndful5 space, by posting interesting images on their social media handles...
Aparna Bhosle, Business Head, Zee TV, said that their attempt has been to infuse the love story with as many authentic Punjabi elements as possible...
The news website has also conducted interviews with celebrities from the Tamil entertainment and film industry to see how the stars are planning to celebrate...
According to a report in Hindustan Times, the statute will define a framework for their self-regulation and address the issues of sensitive content and fake...
Mihir Karkare, EVP, Mirum India, said that they have great experience in implementing marketing automation solutions in the EdTech space Mirum India, a digital marketing...
WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help everyone understand our principles and...
This 11-episode YouTube series aims to bring forward the real-life experiences of industry experts through interactive one-on-one video chat sessions with Dia Mirza Brands Impact,...
Newsprint cost has jumped 20 per cent in the past three months due to the Covid-19 pandemic, publishers have reportedly claimed in a representation given...
In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch...
Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year We finally bid adieu...
The senior journalist shares his views about television news with Kailashnath Adhikari, MD, Governance Now, during the Visionary Talk series In a live webcast with...
The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019 Indian consumers spent...
Kia's refreshed slogan, ‘Movement that inspires’, is meant to reflect the brand's purpose of inspiring consumers Kia has announced new details of its new brand...
Recently, it was recognized as the ‘Best App for Fun’ in 2020 by Google PlayStore Moj, a short video platform, surpasses the 100 million download...
Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users...
Radio City topped in Bangalore and Big FM in Kolkata RAM Ratings for Week 46-49 is out with Fever FM reigning over the Mumbai and...
The account will be handled by the agency's New Delhi office Leo Burnett India has won the creative mandate for beauty accessory and personal care...
The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms Facebook-owned messaging platform WhatsApp is caught in a catch-22...
In an email to advertisers, Google said that the policy will be in effect at least till January 21, the day after the upcoming presidential...
Raghavan’s previous stint was with L’Oreal as Chief Marketing Officer Shalini Raghavan, former Chief Marketing Officer L’Oreal...
Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about 325 million monthly active users...
According to data accessed by Tofler, the company's total income doubled to Rs 263.07 crore from Rs 132.04 crore a year ago UrbanClap Technologies India,...
WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat links on publicly accessible websites...
The duopoly, however, is now facing increasing competition from e-commerce, OTT video, and short-form video platforms, say experts Tech giants Google and Facebook collectively generated...
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021 As the world gears...
Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal...
The agency will be offering a holistic capability stack for local languages on digital WATConsult has launched ‘Bharat by WATConsult’, a one-stop solution for...
Conceptualized by Lowe Lintas, this new Revital H Woman campaign educates women on consuming a multi-vitamin like Revital H Woman for maintaining their overall health...
Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders Advertising is overwhelmingly, unapologetically, unabashedly...
As per HC order, USV, SebaMed's parent company, has been restrained from using the ad campaign on all platforms -- TV, hoarding or banner --...
Industry observers weigh in on the ad-war and who actually gains from this one Industry observers weigh...
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...
Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic time slots for the medium...
As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership...
According to Tofler, the total income of the company has more than doubled to Rs. 2485.7 crore from Rs. 1255 crore, recording an approximate 100%...
As part of the series, Salesforce Presents ‘Moments Made By Marketing', Neha Kant, Founder & Director, Clovia tells us how the brand leverages technology to...
Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die...
At by The Network, ^atom will be the exclusive partner representing India and South Asia Abhik Santara’s independent agency ^atom is now part of a...
As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish,...
In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues Like most other industries, print...
The company has announced the launch of the 'Quick Ludo' mode for faster-engaging experiences Gametion Technologies, the publisher of mobile game Ludo King, aims to...
Prominent male actors raise the issue of marital abuse, say #PoochnaZarooriHai after Criminal Justice: Behind Closed Doors sparks conversations around consent with or without marriage...
Concerns over data sharing and privacy have pushed individuals to try other messaging apps like Signal and Telegram Facebook-owned WhatsApp's new privacy policy has opened...
Offering India’s very first purple shampoo and conditioner for blonde and bleached hair infused with the goodness of purple mica, linseed and sunflower oil...
The campaign will consist of three brand films, the first of which went live today to kickstart 2021 on a positive note To celebrate this...
All 29 Abu Dhabi T10 matches will be telecast live on Sony Six in English and 27 matches on Sony Ten 3 in Hindi Sony...
In his new role, Kapoor will drive Airtel’s overall Engineering strategy and be a key player in helping realize the company’s digital vision Bharti Airtel...
The campaign is led by Ishq FM’s evening prime time jock, RJ Lucky 104.8 ISHQ FM kick-starts the New Year with a brand-new campaign ‘ISHQ...
Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world DB Mudra Group has unveiled...
The newest H&M store is in Bhubaneswar H&M, Hennes & Mauritz AB, the international fashion retailer has announced the launch of its 50th store in...
Jaipuria, Head- Hindi Mass Entertainment & Kids TV Network, Viacom18, talks about the industry making a comeback in Q3 with a bang after the pandemic...
The move is to simplify the way people connect with their favourite pages, said the company in a blog post Social media giant Facebook ...
Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing strategy for 2021
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand Sebamed in its recent advertisement...
At the recent 'VIBES 3.0-The Everywhere Content' conference hosted by Elara Capital, the panelist delved into emerging trends across media in advertising Digital is likely...
The new logo features vibrate blue tone to evoke the image of clear skies, in line with its zero-emissions promise Detroit-based automobile giant General Motors...
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well...
From announcing NTO 2.0 to launching channel selector apps, TRAI had a rather eventful year On 1st January 2020, the Telecom Regulatory Authority of India...
The updated Terms and Privacy Policy provide more information on how WhatsApp processes user data and its commitment to privacy Facebook-owned messaging service WhatsApp has...
Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all...
YOHT today released a new corporate identity, a new corporate logo, that draws on the 100 years plus the legacy of Yokohama The Yokohama Rubber...
The revamped identity is in line with the brand's promise of 'Kaalji Tumchi Hith Maharashtrache' (Viewer’s Concern & In the Interest of Maharashtra) TV9 Marathi...
The new logo will be used on the company’s food packaging, employee uniform and signage Fast-food chain Burger King has refreshed its brand identity with...
Real-time interaction management has become an essential tool for marketers as it captures real-time consumer insights and uses them to bring personalization to every interaction—...
Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common...
Based in Bengaluru, Dubey and Saini will report to the company’s COO, Arvind Singhal Vedantu has announced two senior appointments in its marketing team with...
The action came after social media posts by the US President, claiming fraud in the election he lost to Joe Biden, allegedly incited violence Twitter...
The fresh funding will come as a breather for the company which is slowly seeing a recovery in the business HT Media-owned Hindustan Media Ventures...
The anthem is composed by Salim-Sulaiman and many notable public figures & celebrities have lent their support to the initiative As a part of ‘Young...
Nair comes with an experience of over 16 years working with agencies like Ogilvy, JWT, Publicis, Saatchi (Colombo), Percept, and TBWA Network Advertising has strengthened...
Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and...
Both mentors will be collaborating on two separate tracks with these artists and guide them through the journey Last month, BACARDÍ announced season 4 of...
In a chat with e4m, LaLiga MD Cachaza lets us in on the league's fruitful partnership with Facebook Spanish football league LaLiga's viewership in India...
Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt. Ltd., elaborates more on the impact of Covid on the...
Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no...
As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20 Chinese brands that took a break from sponsorships...
Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020 was abuzz with brands dealing...
According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said Deepika Padukone's mysterious...
The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry Kia has revealed its new corporate logo and global...
In the new campaign ‘Celebrate Life’, Diana Penty is seen lounging in different parts of her home styled in Forever New autumn winter collection The...
Bringing news and entertainment on one platform will certainly widen the scope and dimensions of content curation Chingari, a short video app, collaborates with short...
The platform aims at bringing equality in non-academic learning, by blurring the boundaries of availability and reach of celeb mentors Unlu has announced the launch...
The medical store where the complainant purchased the cream from has also been fined Rs 3,000, according to a news portal Malayalam actor Anoop Menon,...
In Feb 2020, the city’s municipal administration had called for the removal of rooftop formats that are 60 feet above ground level, an order which...
Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment It has been a time...
There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers and brands recovered by 33%...
During his tenure at Yes Bank, he has been recognized by various industry & international trade bodies Karan Ahluwalia Senior President & Country Head Media...
The group's special mega editions have garnered good response from advertisers across sectors, underscoring economic revial in tier I and tier II cities, according to...
This transaction marks the complete exit from Nazara by WestBridge Ventures, which had been an early investor in Nazara since 2005 Nazara Technologies Limited (Nazara),...
The enhancement in user experience was particularly pronounced in the case of MX TakaTak, a popular short video platform that has seen a rapid surge...
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium The OOH industry took a hit in...
The TVC is running mainly on news and sports channels When it comes to investing, history has shown that the secret to wealth creation lies...
According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a 45% share in 2020
A part of #AdviceZarooriHai series, the campaign depicts the true story of a woman who is scripting her own legacy in Bihar, inspired by her...
TVC features television fame Vani Bhojan and Amit Bhargav showcasing trust and sweetness in everyday moments Building on the importance of trust and hygiene as...
Conceptualised by Wunderman Thompson South Asia, the brand’s New Year’s film is a tribute to the positive human spirit Social distancing has brought everyone closer....
The breaking news campaign is backed by fun social content As 2020 draws to an end, Nutralite strikes the perfect balance between taste and health,...
Guest Column: Abraham Thomas, CEO, Reliance Broadcast Network Limited, shares how pandemic has helped radio broadened its vision in terms of offerings to its listeners,...
The campaign titled ‘2020 ke Dost of the year’ celebrates friendships that made our year 2020 cheerful Domino’s Pizza has served up a...
The company’s total revenue has dropped to Rs 5846.20 crore in FY20 from Rs 6309.90 crore during the previous year During its 25th year of...
Guest Column: Pranab Punj, Chief Marketing Officer, Rainshine Entertainment, shares 11 predictions for the sector
The net total income of the company was Rs 1718.5 crore in the current fiscal as against Rs 1088.8 crore in the previous fiscal Online...
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us To be...
Conceptualized by Studio Simple, the ad film blends five heartwarming everyday scenarios, focusing on how Microsoft’s technology empowers people to do more every day Microsoft...
Encourages people to choose the right toothbrush for their oral health Sensodyne, one of the leading oral health brands in the country from GSK Consumer...
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry Amidst the...
After a whistleblower's disclosure, the company's FY19-20 consolidated financials were revised for all quarters Reported irregularities in HT’s radio business (Fever 104 FM) has brought...
Digital Campaign promotes early planning of investments in ELSS before March 2021 L&T Mutual Fund, one of India’s top asset managers with total AUM of...
Leaders in the sector talk about trends that the year witnessed and the noteworthy campaigns they executed This has been a challenging year for the...
Senior residents at Columbia Pacific Communities learned sign language to digitally deliver a special performance for an audience of over 400 speech and hearing impaired...
These mega issues help in furthering the trust of advertisers in print media On the momentous occasion of 24 years in Sikar, the Dainik Bhaskar...
Saini, Business Head, ZEE Biskope & Big Ganga, talks about the one-year journey of Bhojpuri movie channel Zee Biskope Last year on December 21, Zee...
Guest Column: Ajay Mehta, Founder & MD, Interactive Television (iTV) & MD, Kinetic India, says, this is the time to move from being perception-based mediums...
Sr. Bachchan urges consumers to opt for the correct roof waterproofing technique for a lasting impact Dr. Fixit, from the house of Pidilite, today...
The integrated brand campaign showcases how Visible White Toothpaste helps to achieve one shade whiter teeth Colgate-Palmolive (India) Limited has roped in Kiara Advani as...
In his new role, Jain will drive growth across all of Lionsgate’s South Asian businesses and expanding...
In its television campaign, Otrivin creates awareness around the importance of daily nasal wash GSK Consumer Healthcare rolls-out a digital and television commercial for its...
Conceptualised by VMLY&R, this campaign tells the story of a girl’s fraught relationship with winter With their latest campaign #DearWinter, VMLY&R India and Marico Limited’s...
e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing Series’ powered by Salesforce...
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year The OOH industry has had...
Christmas comes in early with CRED to make sure you end 2020 on a good note and start 2021 with exclusive offers...
In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the pandemic has impacted influencer marketing...
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to...
The fact-based campaign talks about 6 realities which make the inclusion of Mathrubhumi daily a must in...
Sapna Chadha, Senior Director of Marketing for SEA & India, Google, talks about YouTube’s first-ever regional language...
We are excited to meet you; health, security, and wellbeing are the priority, which is why customers must pre-register at the IKEA India...
Madhavan, Chairman CII National Committee on Media & Entertainment and Managing Director, Star & Disney India, was...
The Union Minister for Information and Broadcasting said India will also set up a special pavilion at...
At the e4m-BBC World News webinar, industry experts dived into how advertisers should choose a brand-safe environment...
The campaign intends to address water scarcity by introducing efficient and sustainable water purifiers Livpure has revolutionized water purification technology forever with...
Bra chahiye, embossed painting nahi! We can relate to it, right? Lingerie in India is no longer a hushed topic of...
Ogilvy creates a unique campaign, the animated font delivers GIFs that replicate the true essence of the thrill of riding Bajaj Auto, The...
Meghna Apparao, Chief Business Officer, Licious, shares insights on breaking stereotypes, banking on quality, expansion plans, and...
The campaign has been created by Famous Innovations Handbag and...
The new TVC shows that Goodknight Smart Spray is used just once for an instant and long lasting protection against mosquitoes Goodknight released a TVC...
SBI General Insurance has partnered with IntrCity RailYatri, a multi-modal intercity mobility platform, to provide Domestic Travel Insurance to customers opting to travel/commute through IntrCity...
The Group recently set similar milestones with mega editions in Shimla, Bikaner, Indore, Bhopal, Ahmedabad, Raipur, Hoshangabad, Ujjain and Bilaspur Dainik Bhaskar Group Commemorates 10...
The Nayi Shuruaat film has been made by Wunderman Thompson and the campaign will run across print, digital, and television Facebook today launched ‘Nayi Shuruaat’ ...
Google unexpectedly faced an 'authentication system outage', which led to login issues at the user end Google services, including Gmail and YouTube, which unexpectedly faced...
'Pressure Hatao, Shaadi.com pe aao' addresses the many problems Indian women face while looking for a life partner Shaadi.com has launched its latest campaign called...
The campaign encourages customers to give up their old mattresses and bring home a brand new mattress for a healthy start Mattress brand Sleepwell ends...
The West Bengal exclusive film is conceptualized by Mullen Lintas & created by Shoojit Sircar In its ongoing endeavour to connect at a local level,...
In a conversation with Kailashnath Adhikari, Prakash, the Editor of ANI, shares her views on the manipulation...
Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled with and the road to...
The OOH campaign for Spotify’s ‘#2020Wrapped, on a good note’, conceptualized by Leo Burnett. showcases audio stories...
Radio City garnered the most listenership in Bangalore and Radio Mirchi in Kolkata RAM Ratings for Week 41-44 is out with Fever FM continuing its...
Conceptualized by Street Talk, the global sports company teams up with three women mountaineers for an OOH...
Through the campaign, WeddingWire India in association with influencers celebrate stories of love and wedding preparation in times of the pandemic and digitisation Winter ushers...
Jha moves on from HDFC Bank after a 14-year stint Neeraj Jha has been onboarded as Head, Corporate Communications and Corporate Affairs at Bharti Airtel....
Hamdard India’ focusing on holistic wellness Hamdard Laboratories (Medicine Division), India’s most trusted Unani brand, today unveiled its all-new integrated marketing campaign ‘Healthy India. Hamdard...
Conceptualized by Famous Innovations, the campaign celebrates these men of character and the values they stand rooted...
Conceptualized by Taproot Dentsu, the campaign features four short films and a consumer VoxPop that celebrate the unique definition of love for millennial India ...
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India,...
On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign,...
Nair led the recent rebranding exercise of Vodafone Idea Kavita...
Shakti Upadhyay, Head of Marketing and PR, Kia Motors India, shares insights on Kia's comeback policy, marketing...
Japanese premium lingerie brand manifests philosophy of supporting women in expressing their beautiful selves in lingerie that...
The Group maintained that the publications will continue to have a strong digital presence Times Group has announced that it will be shutting down production...
According to Tarun Katial, the ‘implementation code’ flows from the self-regulatory code With Ministry of Information and Broadcasting (MIB) refusing to recognise its self-regulatory code,...
On day 2 of e4m India Brand Conclave, Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke about rebranding Vodafone into VI and building...
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series Countering the controversy over criticism that the...
Manisha Kapoor, Secretary General of ASCI, revealed that the body received 93 complaints from the category this year, out of which claims of only 5...
Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that brands will not spend on...
A Special Commemorative Postal Stamp has been released on the occasion of the 76th birth anniversary of the Group's Late Chairman Ramesh Chandra Agarwal Dainik...
On the first day of the IBC virtual event, industry heads discussed mobile marketing, performance marketing trends and emerging trends in 2021 The 4th edition...
As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to...
On Day 1 of e4m India Brand Conclave 2020, Sudhakar Rao, Director-Branding, ICFAI Group, discussed how brands can stand their ground in the face of...
Radio City gained the lion's share of listenership in Bangalore and Radio Mirchi in Kolkata Fever FM topped the charts for the largest listenership share...
Hindi GEC Sony Entertainment Television ranks seventh, featuring among the top 10 for the first time Dell has achieved top slot as India’s Most Trusted...
The campaign urges all to #StandTogether on #WorldAIDSDay On World...
In keeping with its ongoing campaign, this move is aimed at drawing attention to the fact that wearing of masks is critical in our fight...
Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period...
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario In the...
The 360-degree campaign, conceptualized by Contract Advertising, showcases people from all walks of life exchanging dialogue with...
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...
According to reports, the company has been diversifying into multiple categories With the government asking digital news platforms to comply with the 26% FDI...
Prior to this, Desai was Head Brand Solutions with affle Httpool has appointed Aatsi Desai as APAC creative agency partner for Facebook. Prior to this,...
In the virtual handover ceremony presided by the Chief Minister, Yogi Adityanath, the government expressed its gratitude...
A recent Bumble study revealed 70% of single Indians are not comfortable navigating dating in 2020 Bumble, the women-first social networking...
Fast&Up will be the official energy drink partner for the Airtel Delhi Half Marathon 2020 Fast&Up, India’s leading sports and active nutrition brand ...
Amir's last stint was as an Executive Producer at Content Factory by Prodigious Wondrlab, has appointed Haiderali Amir as its Head – Content Production. Haiderali...
The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more Times OOH has acquired the exclusive media rights on Chennai’s Central and Southern...
The new brand campaign has been created by 82.5 Communications Netsurf Network has roped in star couple Kareena Kapoor Khan and Saif Ali Khan as...
Siddharth Jain, SVP and MD South Asia, will be leaving WarnerMedia International has unveiled its new-look India, Southeast Asia and Korea organization and leadership, strengthening...
Under the partnership, two dedicated DTH channels – Vedantu Masterclasses – will be available to Airtel Digital TV customers Airtel Digital TV, the DTH arm...
Announces an all-new vibrant noodles range Nestlé India announces a new campaign wherein MAGGI lovers will get a chance to vote for their favorite flavor....
The digital campaign emphasizes on the brand ethos of loyalty, quality and consumer trust Mattress brand Sleepwell has launched a campaign that underlines the brand’s...
The campaign is live across a mix of offline and online platforms including print and social media...
Industry watchers point out the relatability, authenticity & cost-effectiveness that micro-influencers bring to the table make them sought-after Thanks to social media, marketing wizards over...
Completes sale of ‘Jalesh Brand’ to Waterways Leisure Pvt. Ltd. Waterways to capitalize on the opportunity & potential of Indian Cruise Industry Zen Cruises Pvt....
Customers can customize their MT Colors & make 11 combinations from 3 existing standard colors & 4-wheel colors, now available in 14 Colors ...
Voltas Limited has been taking proactive measures and initiatives to integrate health and well- being related features within its products. As a Tata...
Bajaj Almond Drops, the biggest brand in Bajaj Consumer Care Limited's haircare portfolio, has recently launched a campaign featuring Parineeti Chopra. With 'New...
Chennaiyin FC are announced that Nippon Paint India, have renewed their affiliation with two-time Indian Super League champions Chennaiyin FC as their Associate...
Chandrika in its new campaign promises a higher-order beauty benefit of naturally glazed clear skin. Leveraging the unique need of Kerala...
The BJP National Spokesperson was in conversation with Kailashnath Adhikari, MD, Governance Now, as part of Visionary Talk series Acknowledging that the much needs to...
The elevation comes after the agency's founders Jeremy Sinclair, David Kershaw and Bill Muirhead announced their plans to depart M&C Saatchi PLC will be elevating...
Doubling the cheer and festivities for its customers, Tata Motors has announced the commencement of ‘India ki Doosri Diwali’ campaign, to extend the continued...
NIVEA, has taken a step towards becoming more sustainable through its packaging by launching its first-ever e-commerce ready-to-ship pack – ‘NIVEA CARE BOX’ partnering with...
Aqilliz CEO Gowthaman Ragothaman and Zirca Digital Solutions CEO & Director Neena Dasgupta share more on the recently forged partnership and their plans for the...
The report titled ‘Covid-19: A Game Changer For Media And Purchasing' aggregates how consumers’ attitudes, media consumption habits and actions have changed during the global...
The campaign has been conceptualized and executed by Tonic Worldwide Asian Paints has launched a campaign for the launch of their latest range of specialized...
ICICI Prudential Life Insurance has launched a new multimedia advertising and marketing campaign to establish its term insurance plan ‘ICICI Pru iProtect Smart’, as...
Apollo Tyres has been associated with the team since the 2017-18 Indian Super League campaign Apollo Tyres has renewed its association with two-time Indian Super...
As Indian Terrain completes 20 years, Charath Narsimhan, MD, Indian Terrain Fashions, tells us about the company’s sustainable strategy, joining forces with Fairtrade India &...
#TrueBurstOfHappiness showcases moments of love, joy and happiness shared between family members along with their pets and how making pets an intrinsic part of celebration...
The voice-based application allows users to celebrate Diwali using any Amazon Alexa and Google Assistant-enabled device Voice User Interface start-up PharynxAI has launched ‘Digital Diwali’,...
Brands across sectors such as automotive, OEM, OTT and BFSI are taking to Twitter to drive their...
Amway India hosted unique activities as a build-up to Diwali. The company organized, ‘Festival Thali’, a special virtual cook along session for its...
As part of the festive campaign, Eros Now has also collaborated with Paytm, whereby Paytm users can benefit from 100% cashback on a monthly Eros...
Among the elected members are Atul Sharma, President, PRCAI; Kunal Kishore Sinha, Vice President, PRCAI and Sunayna Malik, Secretary, PRCAI The Public Relations Consultants Association...
Mahindra Lifespaces’ #GharKoBoloHappyDiwali campaign celebrates the new-found importance of the home
Mahindra Lifespaces® has launched a new ad film that explores how the relationship with our homes has transformed over the last few months...
Ferrero Rocher has launched #PreciousGoldenDiwali campaign. The campaign brings to life, the celebration of the festival of lights with a golden experience for...
This digital film series will be promoted on key social media platforms like YouTube, Facebook and Instagram Parle Products has rolled digital films...
Through this film, Haier restores its motto of ‘Inspired Living’ by showcasing how extending kindness and sense of belongingness in one’s celebrations can light up...
This collaboration will enable Sony Music Entertainment to promote new releases and new artists to Rizzle’s short series creators Short series app Rizzle has announced...
With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales...
The mandate encompasses providing strategic communications support to PSL, covering corporate reputation management, brand visibility and crisis management; across media platforms Kaizzen, independent Public Relations...
At the Governance Now's Visionary Talk series, Shelar speaks to Kailashnath Adhikari about the controversies surrounding Arnab Goswami's arrest and the integrity of the media...
Conceptualized by Autumn Grey & Utopians, the ‘YeDiwaliDilWali’ campaign highlights the role of accessible technology products in creating lasting impact HP portrays a...
Facebook today, launched a bundle of features to add an element of fun to your virtual Diwali celebrations this year. These include personalised...
Paytm today announced that it has partnered with Uber India to extend its Postpaid service to its riders. With this integration, users will be...
The agency aimed at start-ups and SMEs insists on taking up only a limited number of projects at a time, so the founders can be...
Under the campaign, the agency put up cameras, disguised as Maa Durga’s #ThirdEye, to watch over the crowd
The Business Head of ZEEL’s new lifestyle channel Zee Zest shares more on the launch, lifestyle as a category and how the digital business of...
Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses For years Mondelez...
This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on...
The collaboration aims to create branded digital sports content that will provide scale and drive engagement across social media and other channels Kurate Digital Consulting...
The company has issued 200,000 MobiKwik Blue American Express Card MobiKwik today announced the launch of the “MobiKwik Blue American Express Card”, a...
To illuminate festive conversations this Diwali, Twitter India has launched a new #HappyDiwali emoji. The emoji is a lit up diya extended out...
Amid short attention spans, the high average view time of the video indicates reliability Enrich Salons introduced videos with an upbeat sound track....
BLITZPOKER, Dan Bilzerian’s official poker room, has launched a special Diwali campaign #BlitzWaliDiwali. The campaign involves collaborations with multiple social media celebrities and...
Instagram today announced an AR effect called ‘Share Your Light’, and a host of IGTV shows with creators such as Shirley Setia, Kusha...
Launches digital campaign focused on families’ experiences during the lockdown Dalmia Cement today launched a digital campaign- Apni Personal Space- which focusses on...
The brand will donate a percentage of proceeds from the sale of Welspun Reversible Bedsheets to an NGO that works for the betterment of domestic...
#DateKarLe challenge clocks over 250 million views, 27.7 million hearts and 7000+ videos on Josh Hit Bollywood music composer sibling ‘jodi’ Salim-Sulaiman,...
Metro Shoes- the fashion footwear brand launches ‘Best Foot Forward’ campaign to showcase some of the best Indo -fusion footwear collection from their...
Some OOH owners shared that they are now appealing for an extension of the waiver till August...
Car Beautification Services starting at ?263* Hyundai Motor India Ltd, India’s first smart mobility solutions provider and largest exporter since inception, today announced a...
Industry watchers note that the e-tailer festive ad spends may be at the same level as last...
Kalyan Jewellers’ brand ambassador Katrina Kaif took to her social media account to join the #TraditionOfTogetherness trend, with a stunning Diwali look wearing...
Great Learning launched its new social media campaign #NewBeginning. As a part of this Diwali campaign, the company will be offering free...
House of Hiranandani launched a video campaign titled ‘Beete Din’ that makes one reminisce the memories of living together with our family in...
The new campaign, targeted at consumers across Delhi NCR, will be showcased on multiple platforms including print, radio, outdoor and digital media Mother Dairy,...
Divya Bhaskar, the Gujarati Language newspaper of Dainik Bhaskar Group brings another mega two-part 160-page edition, to celebrate the 14th anniversary...
Bobble AI, the Conversation Media Platform, urges people to compliment each other and start a conversation with your loved ones Bobble...
Vivo India today released a heart-warming campaign #SmileWalaDiya to celebrate the upcoming festival of Diwali. The campaign is based on vivo India’s brand...
JK Super Cement pays tribute to frontline Corona warriors, the doctors, who sacrificed their lives while saving patients during the ongoing COVID-19 pandemic...
Ola today announced a Diwali contest ‘SHUBHARAM’ for its driver partners across Bengaluru, Mumbai, Hyderabad and Kolkata. The contest is aimed at enabling...
Trident Group’s festive digital campaign captures this beautiful emotion in its latest festive campaign #RishtonkaBandhan, launched digitally across platforms. The ...
Globally celebrated tea brand Samaara Tea launches their Diwali campaign for 2020 called #DiwaliWahiKhushiyaanNayi. In their three-part campaign films, Samaara...
Prior to this, Chamaria was associated with organisations like RateGain and HCL Technologies Apurva Chamaria has been appointed as SVP and Chief of Staff to...
The increase in flights is expected to bring more opportunities for brands to advertise on airport sites,...
Nestlé MILKMAID has launched a new TVC which highlights that even though this Diwali is not the same, it can certainly be made special. ...
#DiwaliYourWay urges patrons to shop for themselves and light up their Diwali with self-indulgence and style Viviana Mall has taken an initiative to...
The launch of www.BritanniaGifting.com Britannia is making this Diwali special with Shubh Kaamnayein, an exclusive gifting range, by launching www.britanniagifting.com, a...
To make Diwali memorable even with social distancing, Soulfull launches Soulfull Healthy Delight with personalized packaging Soulfull, owned by Kottaram Agro Foods, has launched...
Shop for the latest festive collection from Mochi Mochi shoes launches its ‘Awesome Never Stops Campaign’ to introduce its new...
Jain earlier served as CEO of Future Group and comes with over 19 years of retail experience In a significant boost to the already robust...
The ‘Umeed Ka Jashn’ campaign has been conceptualised and executed by 21N78E Creative Labs Given the upheaval caused by the pandemic and the likelihood of...
Purplle.com has launched a festive campaign titled #TohKyaHua if it's a lockdown Diwali #YouDeserveExtraYaar! This campaign embodies Purplle’s belief that the women of...
PIF will thus acquire a 2.04% equity stake in RRVL Reliance Industries Limited and Reliance Retail Ventures Limited have announced that The Public Investment Fund...
The Runner takes centre-stage; embracing the spirit of the city and the event The Airtel Delhi Half Marathon (ADHM) has inspired us...
The digital film feature Southern India’s popular actor-couple Sneha & Prasanna Godrej Expert, hair colour brand from the house of Godrej Consumer Products...
Consumers can choose from 8 Holiday Personality Teams to Participate Mahindra Holidays and Resorts has launched a new campaign called – Club Mahindra...
Ray-Ban’s new communication platform, You’re On, celebrates life lived in the moment in snapshots of authentic, uninhibited joy. It captures spontaneous moments of...
Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network at Viacom18, talks about the launch of the network's 10th IP, plans for...
As part of its latest #MadeWithLove campaign, India’s largest fresh food brand dedicates new video to frontline healthcare workers, particularly doctor moms, who continue...
This Diwali Be a Zero, Not a Hero with Slurrp Farm’s Zero TransFat Mithas campaign Slurrp Farm, a brand made with love by...
Leverages Artificial Intelligence to create India’s first hyper-personalized ad, promoting 1800+ local retailers, across 260+ pin codes, to give them the much-needed geo-targeted visibility, among...
As India gears up for its biggest festival of the year, this year health can be the biggest thing to celebrate and cherish...
Bingo! Launches a new campaign to reward its consumers. All you have to do is Chill! Bingo! wants to help elevate that...
Birla White, a unit of Ultratech Cement and a part of the Aditya Birla Group, launched a heart-warming brand film urging people to...
Campaign goes live in partnership with MX player Whiskas – a brand of MARS Petcare, has introduced a new advertising campaign promoting cat...
In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK...
The corporation has also passed a verdict that states there will be no composition charge levied on Mumbai OOH owners until January 2021 After months...
Ghosh has clocked about 27 years in Research Consulting and held senior level positions across leading market research organizations Ipsos India has further reinforced its...
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India shares how voice synthesis (cloning) technology can boost...
Consolidated ad revenue witnessed a 47.3% YoY decrease Jagran Prakashan, publishers of ‘Dainik Jagran’, has reported the quarterly results for the quarter ended 30th September,...
Singh comes with an experience of 22 years in the media and broadcast industry Shamsher Singh has joined ZEE Media Corporation Limited as the Managing...
The Glitch and VMLY&R India will continue to operate distinct brands and organisational structures while working together The Glitch has joined forces with global experience...
Conceptualized by Ogilvy & Mather, the festive campaign is built on the core idea of reclaiming missed festive occasions and the whole year, metaphorically Allen...
Espresso, Sharekhan’s new discount broking brand has launched a new digital video film, on the premise of ‘Paise Ped Pe Nahi Ugte’, effectively highlighting Espresso’s ...
Center fresh, the flagship brand of Perfetti Van Melle India, has been synonymous for enabling social confidence through fresh breath over the years....
LinkedIn has launched a new brand campaign to inspire professionals with real member stories of those who have pushed forward, found new jobs, and learnt...
Reebok pays homage to the Club C, as the cult classic shoe celebrates 35 years of iconic style. Born in 1985, the Club C kicked...
The new campaign from Licious attempts to solve this secret behind every great meat dish. In a series of films spread across their...
The Olympic silver medallist’s post got 2K retweets and 14.9K likes in two hours of it going live; on Insta it garnered 92K likes in...
Zirca will offer Aqilliz’s suite of solutions leveraging differential privacy, and federated discovery with data provenance to its domestic and global customer base Zirca Digital...
The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases,...
Kindness is not an act but a way of life! This Diwali, Mankind Pharma has come up with a video campaign that...
This year’s festive season has a special significance. It’s both a celebration and mental liberation from the difficult period we have been through....
The digital campaign revolves around the brand’s anthem for the DGRP, #FaidaFixHai, and focuses on various features of the new plan Candere has launched...
India and Spain to lead adspend growth through 2022, says Zenith’s Business Intelligence – Video Entertainment report Zenith forecasts video entertainment advertising will shrink by...
Advertising production house - Equinox Films has converged with Airtel Xstream for their new campaign ‘Jo Dekho, Bada Dekho’. Equinox Films has yet...
The campaign launched in 14 languages was the bank's first 360-degree initiative that harnessed media like TV,...
Kartik Mahadev, Business Head, Premium Channels, ZEEL shares insights on the recently announced ZEE property that brings latest Hollywood movies in dubbed languages across ZEE’s...
Industry watchers note that the new rulings, if implemented fairly, could go a long way in facilitating fair and credible financial advertising The Insurance Regulatory...
Marico Limited’s Nihar Naturals marked this year’s Durga Puja with an innovative campaign - #ThirdEye, aimed at making pujo pandals in Kolkata safer...
Commissions artist Pranoy Sarkar for a series of 3D composition paintings and videos for their new collection Indian fashion label AMPM join in...
Campaign's 12 contextual TVCs aligned to amplify celebratory cricketing moments during live match hours with sweet indulgences making match viewing a 'Fantastik' experience
Launches new ‘Best Of Bell’ menu offering consumers Taco Bell’s signature items at surprising prices of just INR 59 and INR 69
Jain was earlier associated with Pine Labs as the Global Head - PR and Communications & Head - Content Marketing Home-grown financial services platform BharatPe...
While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels...
As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the...
TVS Credit Services Ltd. announces the onset of the #MagicalDiwali festive campaign ahead of the season’s celebrations. The consumer promotion in its third...
The TVC showcases the brand’s first-of-its-kind Prima LED range as a solution to dimming and outages caused by power fluctuations With the...
Encourages people to keep their traditions alive without worrying about tooth sensitivity Sensodyne, the sensitivity toothpaste from GSK Consumer Healthcare has taken a...
An affordable premium gifting product inspired by taste the of Ferrero Rocher Ferrero Rocher Moments is being launched with an integrated marketing campaign led...
IndusInd Bank today announced the launch of a new campaign to celebrate the indomitable spirit of every Indian. As the nation slowly opens...
“To come from nothing and make something of ourselves – that’s iconic in itself” Cappadonna,Wu-Tang Clan Since its announcement back in the summer, anticipation has...
Unani brand, today launched its all-new integrated marketing campaign for Joshina - a natural remedy for preventing and treating the effects of cold...
Emphasizes the message "Iss Diwali, sirf tohfe hee nahin, apnepan ka ehsaas bhi deejiye" SBI Card announced the launch of its...
Groupe SEB India’s flagship brand Maharaja Whiteline, has rolled out a new TVC and Digital Campaign “Khushiyon Ka Homemaker”. Conceptualized by Mash Percept, ...
As per the proposal put forth recently, Western Railway has offered to collect only 10% licence fee...
As per industry watchers, there are still advertisers who want to put their money in the English genre audience and that with fewer players left...
Dr. Zhang is a technologist, scientist and entrepreneur, and prior to this was the President of Baidu...
The company has announced the launch of Airtel IQ, a cloud-based omnichannel communications platform
The body has invited comments from stakeholders on the exposure draft by November 10
Jhalani, Global CMO & MD India, Square Panda, talks about the key initiatives of his company, leveraging...
RRVL has issued a statement saying it has entered into the transaction for the acquisition of assets and business of Future Retail under proper legal...
Axis Bank, India’s third-largest private sector bank, has rolled digital films on the launch of ‘Dil Se Open Celebrations’ a festive campaign that offers...
Samsung’s industry first finance schemes will allow consumers to buy up to 4 products and pay just one combined EMI Samsung, one of...
Collaborates with musicians like Baba Sehgal and Rupam Islam to create music as a part of festivities this year Celebrating the festive season...
Taneira, the youngest brand from the House of Titan, continues to expand its successful retail journey in India, launches its first flagship store in Mumbai....
WeWork India, the global platform for creators that provides collaborative workplace solutions has announced key strategic appointments to the India leadership team
#UnlockingLife one experience at a time: The films strikes a chord taking viewers down memory lane while capturing the new face of India’s out-of-home entertainment...
Haier is offering flat 10 percent cashback and extended warranty on select models along with zero percent finance options Haier, a leader in...
Samsung, India’s largest and trusted consumer electronics brand, has launched the #HomeFestiveHome consumer campaign to celebrate the indomitable human spirit in these challenging...
To bring about festive cheer, India’s leading carrier, IndiGo, kickstarted ‘India by IndiGo’ campaign, a cultural expedition to celebrate the diverse Indian culture...
Seek virtual blessings from Ma Durga at your home and stand a chance to win exciting gifts Keeping consumer centricity and innovation at...
Introduces Pride of Cows single origin ghee, curd and milk, made FULL OF LOVE Pride of Cows, the premium subscription-based offering from the house of...
The campaign encourages the audience to celebrate this year’s Durga Puja by paying a tribute to their own mother alongside Maa Durga This Durga Puja,...
Festive offers and Easy EMI options on Vivo, OPPO, LG and Samsung Smartphones/Home Appliances Home Credit India, a local arm of the international...
The campaign garners over 1.7 million impressions on social media TVS Eurogrip, India’s leading 2 & 3-wheeler tyre brand announced a digital and...
Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology...
Ushering in the spirit of festivity, Greenply Industries, one of India’s largest interior infrastructure brands with over 30 years of experience...
First high street brand in India to collaborate with Fairtrade India to offer a sustainable fashion line Over the years, sustainable and responsible...
The Group has posted Advertising Revenue of Rs 226.3 crore in Q2 as against Rs 367 crore recorded in the same quarter last year DB...
Tata Salt’s latest campaign highlights the significance of iodine in children’s proper mental development Tata Salt, the pioneer of Salt iodisation movement in...
Chandrashekhar Mantha, Partner, Media & Entertainment Lead-Risk Advisory, Deloitte India says that by leveraging technology and staying true to principles of human centricity, brands can...
Sumita Dutta, Executive Director (Corporate Affairs), SAIL says that crisis opens up new challenges and businesses that spot the trend and seize new opportunities will...
Pushp Raj Singh, President Marketing, JK Cement Ltd. (Grey Cement Business) speaks about the brand’s recent campaign film, the realty market scenario and more JK...
Aims to enhance digital-first strategy to strengthen connect with new-age audiences As part of a move to expand its Board of Directors, Kalyan Jewellers has...
Industry experts are mostly of the opinion that the name change brings up a whole new proposition for the brand Hindustan Unilever’s announcement to rename...
While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear up for what they expect...
They also requested that the government call off collaborations and investments made by the Chinese in Indian media companies Indian news bodies -- Indian Newspaper...
Vishveshwar Jatain, Marketing Manager, AdPushup lays the case how partnering with an ad revenue optimization platform can help publishers accelerate their revenue growth What does...
The ad film has been put together by Saatchi & Saatchi Propagate Max Life Insurance Company Ltd has unveiled its latest ad campaign “Bharose Ka...
Previously, Main was a Principal at Deloitte Consulting LLP and the Global Head of Deloitte Digital Ogilvy today announces the appointment of Andy Main as...
Amar Sinha, Chief Operating Officer, Radico Khaitan highlights the various initiatives the company has taken to engage with consumers and employees during the pandemic ...
Indian Multi-Business Conglomerate ITC Ltd has launched a bouquet of specially crafted innovative products for the Indian consumers to cater to their specific health, wellness...
Uber today launched a new marketing campaign, ‘Safer For Each Other’, to underscore that safety, too, can spread if each rider sanitizes their...
Uber today launched a new marketing campaign, ‘Safer For Each Other’, to underscore that safety, too, can spread if each rider sanitizes their...
If the investment goes as planned, Amazon would acquire a 5% stake in the current market value of Bharti Global e-commerce giant Amazon is reportedly...
TikTok's mission to inspire creativity and bring joy has made it the go-to platform for everyone to share fun, creative, and meaningful content. Recently, internationally...
Aims to support 48 hospitals, impacting 9600 healthcare and medical staff, and more than 65,000 public service personnel As the need to step...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Satish NS, Senior Vice President, Marketing and Sales, Haier India says that while...
To navigate the post Covid-19 phase, S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting says marketers will need to prioritize brand building and...
400 million online users across Bharat to access news feed in 14 Indian languages Snapdeal, India’s leading value-focused online marketplace, has partnered with...
The policy covers COVID-19 related emergencies for up to INR 20,000 Nippon Paint (India) Private Limited (Decorative Division), Asia’s leading paint manufacturer ...
India's best-selling chocolate brand, Cadbury Dairy Milk has replaced its logo with the words 'Thank You'. The domestic help, the driver, the...
Bollywood Actor Ayushmann Khurrana in association with Peter England posted a short video emphasizing the importance of wearing face masks while stepping out...
#FlightsOfImagination is a crowdsourced film shot observing the rules of the lockdown, with many moving visuals that capture the human desire to fly These are...
Anchored by MakeMyTrip, India’s 29 leading travel and hospitality companies commit to keep travelers’ safety front & centre as travel opens up
Kansai Nerolac Paints Ltd. (KNPL) has recently announced a first of its kind industry-wide initiative, titled #PaintTheirFuture, to extend a helping...
The account will be handled out of the agency’s Mumbai office Nerolac Paints has added Leo Burnett to its roster of creative agencies after a...
Level up your online dating game with a virtual jazz club, a cool wine class, or Mexican street tacosa If you’re single right...
Leading Point of Sale, ePaisa has recently announced the appointment of Pravinkumar Bhandari as its new Chief Executive Officer. Before this successful...
The account was won through a virtual pitch and will be handled by Leo Burnett’s Bangalore office Vogo, the Indian scooter sharing company, has appointed...
Applause Entertainment today announced the appointment of Yogesh Manwani as Head, Marketing & Revenue. Taking over the reins from Ashok A. Cherian, Yogesh...
Prior to this, Cherian was heading the Marketing & Revenue department at Applause Entertainment TikTok India has reportedly appointed Applause Entertainment’s Ashok Cherian to head...
Standing in solidarity with the country’s coronavirus warriors, Burger King India extends support to frontline health care workers. Earlier this month, Burger King...
The film was not only conceived at home but was also shot, edited, colour graded and scored at home Asian Paints, popularly known for its...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Chaitanya Ramalingegowda, Co-founder & Director, Wakefit.co tells us that the company’s latest initiative,...
Conceptualized by Ogilvy India, the film was narrated by Piyush Pandey and directed by Neha Kaul of...
Mac Machaiah will have the additional role of President – Special Initiatives MK Machaiah (Mac) has been appointed as the lead of the Wavemaker unit...
With the world fighting the COVID 19 pandemic, hygiene products that keep people safe and help them maintain their hygiene are as essential as food....
The brand aims to raise an amount of INR 30 lakh as part of the campaign
POGO collaborates with Doordarshan to simulcast ‘Chhota Bheem’, India’s favourite kids’ animation...
POGO, India’s leading homegrown kids’ entertainment channel, has partnered with public service broadcaster Doordarshan to simulcast ‘Chhota Bheem’, on DD National. The hugely...
Airtel Xstream now offers FREE unlimited access to premium kids content, including movies, LIVE TV and learning shows With parents looking to...
Launches national mass-communication campaign titled ‘#BreakTheChain / #VirusKiKadiTodo’ to fight COVID-19 https://youtu.be/JaWO_Z0zF0s Hindustan Unilever Limited (HUL) today announced a collaboration with...
Amidst the current lockdown due to COVID-19, it has become difficult for patients with various health issues to visit doctors and receive proper...
3500+ Employees of ZEE to join the initiative with personal contributions Media & Entertainment Powerhouse ZEE Entertainment Enterprises Ltd. (ZEE) intensifying its fight...
In the current lockdown phase due to COVID-19, NPCI brings the popular character of Mrs. Rao from the on-going ‘UPI Chalega’ campaign to educate citizens...
Joining a company-wide effort to help mitigate the risk of COVID-19, Bacardi India has commenced production of hand sanitizers at its co-packing facility...
Enthusiastic, empathetic and efficient! These are the people who are working non-stop, going great lengths, taking risks, serving selflessly to make sure we...
As the world is facing the most unprecedented times, Titan - India’s most cherished watch-maker brand shares a message across its social media handles emphasising...
In an industry first, over 16 million DTH customers of Airtel can now enjoy award-winning factual entertainment from CuriosityStream over the Free to Air TV...
IDFC FIRST Bank today announced the signing of India’s most iconic personality, Mr. Amitabh Bachchan, as its first ever brand ambassador. Mr. Bachchan is a...
Nippon Paint produces Singer Srinivas’ music video to highlight music as a tool to pursue one’s talent Nippon Paint (India), Asia’s leading...
The Service to also present original content based on popular magazine, Manohar Kahaniyan If suspense as a feeling drives your content viewing needs,...
Post Office Studios, a leading animation and new media technology company based in Mumbai, India, partnered with Asian Paints to conceptualize and produce five animated...
New program developed to arm marketers with advanced knowledge on how to use Taboola’s platform to maximize business outcomes for clients
Air New Zealand has released latest safety video 'A Journey to Safety' Air New Zealand has today hatched its latest safety video A Journey...
Ad revenue and subscribers will make my bones, but competition won't break me - that's the thought which resonates today in the hearts of digitally...
Pulse will be offering 10,000 jobs and 8,000 micro-entrepreneurs, apart from creating health awareness in the coming years Pulse Active Stations, a connected network of...
Organises experiential drives of Tata Nexon EV at the fourth edition of Godrej L’Affaire Tata Motors has partnered...
The in-app hashtag challenge called #MeraInternet invites users to share ideas on how they can become responsible digital citizens TikTok has launched an in-app safety...
The duo will be picking the best candidates for Wakefit.co’s Sleep Internship Wakefit.co has roped in Cyrus Broacha, Mallika Dua, Shivankit Singh Parihar and Naveen...
From February, Edelman India will manage an integrated communications mandate comprising both brand and corporate communications for Airbnb Edelman, the world’s leading communications and public...
Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today released key findings from the fifth edition of...
Aseem Kaushik elevated to Head of Asia Pacific Region for Professional Products Division
Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge Isobar India, the...
Reaffirms its position as the country’s go-to personal finance app for maximum tax-savings The end of a calendar year marks the beginning of the...
On the occasion of India’s 71st Republic Day, the country’s favorite music streaming app, Gaana offers every Indian the opportunity to rediscover and celebrate his...
The agency will be working on positioning the brand through creative communication and content Following a multi-agency pitch in 2019, Wunderman Thompson South...
All India Council of Technical Education (AICTE), a statutory body of the Government of India, has appointed Dr. Anurag Batra as a Member...
The Future of Your Used Bottles Lies in Your Hands ‘Bottles for Change’ an initiative by Bisleri is all set to...
Femina commissioned a research report titled ‘All About Women’ which sheds key insights on lifestyle, work-life balance, relationships and habits of a working millennial mother...
New year's is an exciting time! It is the time to share smiles, warm hugs with friends, staying up all night reminiscing...
The company joined hands with Carat Media & Ambient India to launch the Digital Out-of-Home (DOOH) campaign, using ROOH capabilities Delhi NCR’s constant battle with...
The #Kare initiative will support the efforts of the De’Haat Foundation. Every purchase of Kay Beauty lip product on Nykaa.com will receive a complimentary handcrafted...
Balaji Wafers, one of the largest snacks producing conglomerate in India, has rolled out its latest brand campaign that stars the popular & versatile celebrity,...
Hyundai Motor India Ltd, India’s First Smart Mobility Solutions Provider and largest exporter since inception, today announced the appointment of Mr. Tarun Garg...
RB plc, the leading global consumer health, hygiene and home company, today opens its state-of-the-art Science and Innovation Centre (“S&I Centre”) in...
With this digital activation, Mirum India also aims to highlight the brand’s thought leadership in kitchen spaces Mirum India, a part of the WPP group,...
Tata Sky narrates the greatest saga of television through a cinematic experience of sand-art produced by Griffin Pictures & conceptualized by Chimp&z Inc.
The Essel Group (“Group”) is planning to sell ~16.5% stake in ZEE Entertainment Enterprises Limited (“ZEEL”) to financial investors. The Group seeks to sell up...
Leading fitness and lifestyle brand Reebok has unveiled its latest campaign featuring brand ambassador Katrina Kaif. The campaign, ‘She Got Ree’, is a...
The current number 1 DJ Duo in the world, Belgian house music superstars, Dimitri Vegas Like Mike are currently on a whirlwind Sunburn...
The airlines have signed a one-way codeshare agreement where-in Qatar Airways will place its code on IndiGo flights between Doha and Delhi, Mumbai...
As part of this campaign, VLCC is conducting health and wellness camps at corporate offices across India VLCC has announced the launch of its annual...
The brand aims to bring out the hidden football talent from the north-eastern hinterlands Keeping up the spirit to support India’s budding sports talent, Asian...
IndiGo has placed a firm order for 300 A320neo Family aircraft. This marks one of Airbus’ largest aircraft orders ever with a...
Features Bollywood star Katrina Kaif along with regional brand ambassadors Kalyan Jewellers, one of India’s largest and most preferred jewellery brand has launched...
The integrated campaign is spearheaded by a TVC ad using an emotional storytelling route to highlight the importance of ceilings in home decor...
The 360-degree marketing campaign was created by L&K Saatchi & Saatchi Taking the conversation ahead on Father’s Health, Future Generali India Life Insurance company Ltd...
Through a digital-first outreach, the brand has released a series of short videos for #SceneChangeKar campaign Pond’s has launched a new film titled ‘Navratri’ across...
The Pitch CMO Summit Chennai 2019 will be held at the Taj Coromandel, on Friday, October 4 After Mumbai, Delhi and Bangalore, exchange4media Group is...
Winning idea will receive a seed capital funding of Rs.15 Lakh by Hyundai Motor India Foundation (HMIF) Hyundai Motor India Foundation, a philanthropic arm of...
Dolby, a B2B brand is a known name among it's consumers. It provides a cinematic and immersive experience across different screens – cinema, in the...
The TV commercial #IndiaCalling tells the story of young Indians setting off on journeys of discovery L&K Saatchi & Saatchi has created another milestone campaign...
Signify also launches Ganpati-on-Wheels mobile van, illuminated with Philips Hue, travelling across Maharashtra during the auspicious festival Celebrating the spirit of Ganesh Chaturthi...
11-city tour will be hosted under Supermoon Music, a Zee Live IP As if setting an attendance record for a comic...
Jewellery booked with only 10% advance will remain indifferent to price hikes henceforth In a bid to help their customers combat unwanted gold rate fluctuations,...
Nexus becomes the first Indian Mall company to have a Bollywood celebrity as its ambassador Nexus Malls, in yet another first-of-its-kind...
The campaign aims to reinstate hard work and dedication in everyday lives Mysore Deep Perfumery House (MDPH) and Zedblack, launched their
The multi-channel campaign, comprising six TVCs, Digital, Radio & Outdoor, brings alive features of the app and how they benefit users Content discovery platform...
The film will feature on TV, digital, print, 1000+ cinema halls and social media platforms Allen Solly, India’s pioneer brand in casual work...
Gifted him glasses specially designed for people suffering with colour vision deficiency and the latest HONOR...
Brand has Launched An Exclusive Range Mission Mangal Collection in over 700 Peter England Stores The leading menswear brand from Aditya Birla Fashion...
Three startups were shortlisted from 55+ applications and after a pitching process during P&G’s vGROW Summit held recently at WE-Hub office in Hyderabad Procter &...
Through the platform sellers can access verified third-party applications that complement Amazon’s free tools, helping them streamline and improve efficiency of their business operations Amazon...
The tongue-in-cheek cover video catches the actor unawares between takes as he is posed questions about the internet India’s largest digital platform for men’s lifestyle,...
The mobile app comes equipped with ultra-advanced features such as geo-tagging, auto-syncing, real-time tracking, etc. and it op
Pan Vilas Premium Elaichi released their new advertisement campaign with a set of TVCs starring Manoj Bajpai, Jameel Khan and Elli Avram.
Further personalising the JioSaavn experience, the music streaming service is working with musicians like DJ Snake, Lauv, Bhuvan Bam, Badshah, Raftaar and more, to curate...
upUgo is a platform that imparts comprehensive sports training to children and young adults Amit Gupta, former CEO Asianet News Media & Entertainment Ltd. has...
Essel Group had initiated the process of divesting its key assets, with an aim to repay all the lenders by September Essel Group has announced...
Famed to be one of the major retailers of South India's jewelry market, Khazana Jewellery has awarded its digital mandate to Mumbai-based Buzzinga Digital....
Actor Rahul Bose's recent social media post made bananas a trending topic of Indian republic. The Shaurya actor was staying in Chandigarh's JW Marriott hotel,...
The technology-powered store offers hassle-free experience with self-checkout counters, scan and pay app for billing. French sports frontrunner Decathlon, which has found a...
The collection symbolizes the finest Design and Craftsmanship to Innovation and Functionality India’s leading premium menswear brand from Aditya Birla Fashion and Retail Ltd., unveils...
While staying true to its herbal roots, Lotus Herbals has launched a range of new products and entered into categories such as baby care range,...
In the ever-changing world of business, the client-agency relationship has reached a point where specialist agencies are employed for a specific vertical of marketing. The...
‘The Growth Hacking Book: Most Guarded Growth Marketing Secrets the Silicon Valley Giants don’t want to Know’ was unveiled by the Chief Guest by Dr....
The new Masterbrand campaign of Pond’s aims to encourage women to begin lifting those internal barriers by simply trying to overcome their inner hesitations https://youtu.be/-S31ADIUk7c...
Sinha has worked in the marketing domain for more than 14 years across companies such as Pernod Ricard, MillerCoors and alcohol beverage start-ups across different...
Conceptualized by Lowe Lintas, the campaign was launched across digital media and television mid-May Lenskart, the eyewear destination known for its fashionable eyewear launched its...
At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media...
According to media reports, Bharti Airtel has appointed Badal Bagri as its Chief Financial Officer and key managerial person with effect from March 1, 2019,...
Myntra announces the arrival of the biggest sale for beauty and personal care products in the country, ‘Myntra Beauty Edit’, between the 4th ...
Dream11, India’s Biggest Sports Game, today announced its exclusive worldwide partnership with the global governing body of Cricket – International Council of Cricket...
The brand received 5,000 entries, out of which eight top designs were selected and replicated into life sized working models Automobile manufacturer Hyundai Motor found...
SBI Life Insurance, a leading private life insurance company in India, has collaborated with advertising start-up, CupShup, known for its popular technique of converting...
ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd. (ZEEL), has partnered with Publicis Capital to help drive its global strategy. One month into...
Leo Burnett has announced the promotion of Rakesh Hinduja to Chief Operating Officer, West. He will continue reporting to Dheeraj Sinha, Managing Director,...
Magic Moments Music Studio, the premium brand of Radico Khaitan, launched their new TV campaign today. The campaign theme centres around the brand tagline ‘Make...
Jai Lala has joined for the newly created position of Chief Operating Officer (COO) at Zenith and will oversee operations, structure and expansion in addition...
Myntra announces the launch of ‘House of Pataudi’, in association with Saif Ali Khan. The ethnic wear brand is inspired from the sophistication...
Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for the 9 Consecutive Years*,...
NDTV and Bharti Airtel (“Airtel”) today announced the launch of NDTV Hop, world’s first LIVE channel for smartphones available entirely in portrait...
Fashion retail brand, Lifestyle has launched a new campaign called #Gotit, that talks about the curated collection that the multi-brand store offers. In...
CenturyPly, the front-runner in the Indian plywood and laminate industry, is back with its annual award-winning campaign – CenturyPly Heroes 2018. The company which is...
Encourages citizens across India to join the digital movement and dedicate a run for the empowerment of underprivileged children Bharti...
Dream11 Launches ‘#BeAGameChanger’, Celebrating A Culture Driven By Passion, Purpose And Performance
Dream11 – India’s biggest sports gaming platform and the fastest growing sports tech company today unveiled its digital-first employer branding campaign – ‘Be a GameChanger,...
ALTBalaji, the digital platform of Balaji Telefilms Limited, has entered into a strategic partnership with global technology leader Xiaomi through its Mi TV,...
Leading travel marketplace ixigo has launched their new brand campaign, with the slogan #FullPaisaVasool across media. The campaign empathizes with travellers who receive...
- Holographic AR display system to help enhance customers’ in-car experience - Company to expand AR technology application beyond navigation system...
British Airways and Indian domestic carrier, Vistara, have today announced a new partnership that will open up more routes between India and London...
British Airways and Heathrow baggage handlers ‘Escape from Reality’ in celebration of Queen Legend Freddie Mercury’s birthday And Twentieth Century Fox’s Bohemian Rhapsody,...
MAGNIFIES THE SPIRITED RIVALRY BETWEEN INDIA AND PAKISTAN Star Sports, the official broadcaster of the Unimoni Asia Cup has unveiled a new TVC...
At the fourth edition of the annual ‘Google for India' event, Gopal Vittal, CEO, Bharti Airtel emphasized on the importance of digital, given the fact...
Its been more than two months since the #ViVOIPL 2018 got over - one of the top most properties in India across categories - and...
Nestlé India has announced that it will partner with Flipkart to launch MAGGI Special Masala Noodles, that epitomizes the flavours of India and brings with...
2018 report shows Tata brand value rising nine percent from last year to US $14.2 billion The ‘Tata’ brand continues to be India's most valuable...
~The Mandhana Retail Ventures Ltd to launch India’s first omni-channel e-commerce portal by a fashion retail brand~ Being Human, the clothing line with...
· Industrial IOT to surpass the consumer IOT space in India by 2020 states the IAMAI-Deloitte report
Over the last decade, there has been a tremendous surge in the number of events in the International sports calendar. Traditionally, the World...
Innocean’s recent campaign for Hyundai Motor India Ltd. titled Brilliant Moments with Hyundai commemorating, their 20-year journey in India market crossed the landmark 100 million...
Spuul, the popular global video-on-demand (VOD) platform today announced a partnership with India’s leading and one of the world’s largest ride-sharing companies, Ola...
Al-Futtaim, one of the most diversified and progressive privately held regional businesses headquartered in Dubai, and PVR Limited, the largest and most premium film exhibition...
Paul Mitchell, America’s high performance hair care brand, introduces Mitch, a range dedicated to men, in India. With busy and engaging lifestyle, men often tend...
Perfetti Van Melle India (PVMI), the country’s leading confectionery player, has appointed Mr. Rajesh Ramakrishnan as Managing Director. In his new role, he will be...
Technology has transformed the way we live and work. To talk about the differences between our workday today and the way it wasfive years back,...
In Indian context most of the consumers are well acquainted with the concept of induction cooker, but the biggest handicap in case of other induction...
“Go Green”: Upgrade to an A.O.Smith Green Series RO Water Purifier Get Rs 3000 off on Your...
Baggit, one of India's most popular bag and accessories brand, has launched its new brand campaign titled #PutItOnTheTable. Focusing on women empowerment the...
In today’s fast changing world, the reasons that brought yesterdays’ customer to your hotel are evolving. Big brands are buying up hotels and merging like...
Partnership aims to provide a level-playing for travel accommodations in India, Sri Lanka & Maldives
A vast and diverse country like India, always has something unique to offer; and our rich cultural heritage and mélange of traditions have paved way...
The International Day of Yoga celebration saw over 100 participantsfrom Kendriya Sainik Board, Department of Ex-ServicemenWelfare (Ministry of Defence) and Ola Sainiks ...
Applause Entertainment, the Sameer Nair led Content Studio from the Aditya Birla Group, has announced the appointment of Ashok A Cherian as their...
- UC Miss Cricket Contest delivers increased page views of cricket-related content on UC Browser - ...
? Hyundai is the proud Official Automotive Partner of FIFA since 1999 ? Hyundai India Creates Brilliant Experience for the 2018...
The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group. It witnesses a gathering of the best minds in the...
SPEAKERS AT MUSIC INC | L-R Salim Merchant (Artist) | Anupama Chopra (Film Critic) | Priyanka Khimani (Partner - Anand & Anand &...
Dentsu Webchutney’s social hack on the brand’s Instagram page turns users into detectives… As the T20 fever reached its culmination,...
Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...
India stands host to the 43rd edition of World Environment Day. The theme for the event this year is “Beat Plastic Pollution”, an...
The Vivo Pro Kabaddi Player Auctions 2018 redefined the Kabaddi Ecosystem: · Raider Prashant Kumar Rai bags the highest...
Delivered on Akamai, concurrent viewers on Hotstar soar past 10 million mark The eleventh edition of the VIVO IPL 2018 wrapped...
A study by YAAP in partnership with the Internet and Mobile Association of India (IAMAI) 68% of the respondents feel...
Paisabazaar.com, India’s largest online marketplace for lending products, announced today that it has closed what it believes to be India’s biggest online home...
For the first time, Balaji Telefilms retains the intellectual property of a show produced by Balaji and licensed to Sony...
The account was won in a multi-agency pitch
Mindshare, India’s largest full service media agency and a part of GroupM, has recently collaborated with world renowned Swedish automobile manufacturing company Volvo...
BS Yeddyurappa was sworn in as the Chief Minister of Karnataka this morning with BJP emerging as the single largest party securing 104 seats at...
India’s leading trivia app, BrainBaazi has partnered with Airtel TV to launch a live cricket quiz show called ‘Airtel TV Free Hit Live’. BrainBaazi...
Celebrating the spirit of International Mother’s Day, Mother Dairy today released a celebratory video to honor the spirit of unsung mothers. These inspiring women, who...
ETechAces Marketing & Consulting Pvt. Ltd., which owns India's leading insurtech brand,
The first day of Google annual I/O developer conference took place on the 8th of May at Mountain View, California. The keynote delivered by Sundar...
The Pitch CMO Summit Delhi edition took place yesterday at the Leela Ambience Gurgaon. Speakers at the summit included Vijay Mansukhani (MD, ONIDA), Sudip Ghose...
Kingfisher gets pranking this IPL season, all in good times As we enter the 11th season of T20 cricket’s most electrifying platform the...
The Internet and Mobile Association of India (IAMAI) welcomes the draft National Digital Communications Policy, 2018, released on 1 May for public consultations....
Cumulatively the top 10 ads clocked 190 million views YouTube released the Q1’18 India Ads Leaderboard, a list of...
Teasers feature MS Dhoni, Harbhajan Singh, Dwayne Bravo, Ravindra Jadeja, Murali Karthik & Michael Hussey Mr. Pride, the main protagonist, personifies Gulf Oil’s...
Analysing moods, taste, and needs in the age of AI / ML Written almost 110 years ago L. Frank Baum’s description of the ‘Mechanical Man’ ...
Bharti Airtel (“Airtel”), India’s largest telecommunications services provider, and ALTBalaji, a wholly owned subsidiary of Balaji Telefilms, announced a strategic partnership to bring exciting digital...
Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has announced its continued association with...
A NATURAL ELIXIR -Inspired by the 5,000-year-old science, premium Finnish water brand VEEN launches Ayurveda Water – the best of Indian wisdom, in a bottle....
At the recently held Pitch CMO Summit, the flagship property of the e4m Group, Amazon's Ravi Desai spelt out its goal to be the most...
The most iconic food brand in India, MAGGI has turned 35! MAGGI began its journey in 1983, with the launch of MAGGI 2-minute noodles. Since...
Isobar India, the digital agency from Dentsu Aegis Network, has introduced the Blind Faith Upgrade, a thoughtful and cause-oriented initiative under accessible tourism. A sustainable...
India’s first report on 'The Laws Relating to Fantasy Sports Games in India’ was unveiled at IFSG's GamePlan 2018 The Indian Federation of Sports Gaming...
Dr.Fixit, from the house of Pidilite, unveiled its new TVC campaign featuring legendary actor Amitabh Bachchan. The TVC aims to create awareness among home owners...
Hotstar’s catalogue of shows from 22 channels, 3000 plus movies and exclusive shows will now be available for free to all Airtel mobile customers through...
While the marketing industry is still trying to understand its Artificial Intelligence strategy, blockchain is already on its way to replace AI as the next...
Turkish Airlines presents its new commercial starring world famous heart surgeon and TV personality Dr. Oz at the Super Bowl LII. Turkish Airlines, winner of...
JS: What are the trends we can expect in the hospitality service industry in 2018? AB: Travel and hospitality are dynamic industries, seeing an...
Artificial Intelligence and Machine Learning will be the biggest trend in the Digital eco system. AI (Artificial Intelligence) and ML (Machine Learning) is being...
Kansai Nerolac Paints Ltd, one of India's leading and innovative paint companies, embarked on an initiative to spread the message of healthy living by taking...
A perfect example of how the Out-of-home industry is moving beyond just brand awareness; catering to different segments of marketing which results in direct customer...
Vivo, the global premium smartphone brand, rolled out a digital campaign ViewTube giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of...
Law & Kenneth Saatchi & Saatchi, Publicis Communications’ full-service creative agency, has named Delna Sethna as its Chief Creative Officer across all its businesses. Prior...
Under the patronage of the French Ministry of Culture, the Embassy of France and Institut Français in India in collaboration with TV France International will...
Hrithik Roshan, Actor and Co-Founder of HRX JS: Please tell our readers about HRX. What was the inspiration behind it? HR: HRX has been...
KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...
DSPORT, a sports TV channel by Discovery Communications India, has acquired the exclusive rights to broadcast season two of the Poker Sports League (PSL), the...
1. Please tell our readers about key Digital trends that are reshaping the media industry. • Video First world • Bots – Consumers now want...
A recent display showcasing MRF’s newly launch Perfinza stands out at Chhatrapati Shivaji International Airport, Mumbai. Targeting premium & luxury car owners and potential customers,...
Collaboration with Botworx.ai, launches chatbots for Zee News, Zee News English, WION and DNA on Facebook and Facebook Messenger First of its kind service leverages...
A chance to win vouchers worth Rs 50,000 Say hello to India's first Instagram treasure hunt with Bent Chair's Christmas campaign #FindingBentsy. The home decor...
Bollywood has given us some gems over the years, with movies that have carved a space for themselves in popular culture. However, even the biggest...
In order to sensitise people about the destructive effects of climate change, GAIL (India) Ltd released a short film titled, ‘Kadvi Hawa Badlo’. The film...
Associates with Ministry of Road Transport to promote Road Safety.New campaign includes messages on critical issues like Under Age Driving, Don't Drink & Drive, Usage...
Tata Salt Lite has announced it's support for the 6th edition of COLORS Pinkathon in Mumbai this week. Super model, actor, Ultraman and Pinkathon founder...
To celebrate the launch of their compact SUV – The New Ford EcoSport, in the most fun and engaging way, Ford India teamed up with...
India’s biggest multi-lingual street collaboration; a brand movement that integrates art, dance and music in a compelling music video Lending voice to a new generation...
Sharp, the manufacture
In a bid to attract new consumers, Berger Paints has partnered with Sussanne Roshan and The Charcoal Project to innovate its offer with the launch...
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A recent report by UK based global market research firm Mintel indicates that India is one of the fastest growing markets for chocolate. As per...
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Although online advertising forms a small chunk of the overall ad pie - only three per cent of the total ad spends - the mood...
Increasing awareness among advertisers as well a
That the worst is over is what industry players in Indian cinema anticipate for 2010. After a nightmarish 2009, experts feel that this year will...
Backlash in some States, consolidation in other states and spreading of wings
The year 2007 was special for the Internet which came into reckoning for