Tags STORY
Marketing Moments
Republic Day Roundup: How brands observed Republic Day 2023?

The campaigns this year dialled up creativity and patriotic fervour

By Team PITCH

Marketing Moments
‘IPL on TV provides scale and impact for brands across...

At e4m TV First conference, a diverse panel of brand leaders touched upon how associating with IPL on television brings....

By Team PITCH

Marketing Moments
‘GEC genre ad volume went up in 2022’

According to a TAM AdEx report, 2022 saw GEC claiming the highest share, 28.5%, in overall TV ad volumes since....

By Team PITCH

Marketing Moments
GroupM's Motion to invest Rs 300 crore in content production:...

Motion Content Group will be producing 10 feature films this year, says Padmanabhan, President - Investments, Trading, and Partnerships, GroupM....

By Team PITCH

Opinion
Looking forward to a data-rich future for OOH

Guest Column: Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, shares toplines of emergent trends in....

By Ajay Mehta

Marketing Moments
What creator economy wants from Budget 2023?

Well-defined guidelines and relaxations in TDS for micro-influencers are some of the other demands of the industry

By Shantanu David

Marketing Moments
BCCI rakes in Rs 4670 cr in Women's Premier League...

WPL has broken the inaugural auction record of Men's IPL in 2008, tweeted Shah

By Team PITCH

Marketing Moments
'Traditional marketing through TV ads will prevail, the strategy is...

Gaurav Chanana, Founder & Producer, Lucifer Circus, takes us through the production house's four-year journey, his views on the ad....

By Team PITCH

Marketing Moments
Women’s IPL franchise bids to open today

BCCI set for Rs 4,000 crore gain after raking in Rs 951 crore from media rights sale

By Team PITCH

Marketing Moments
Mona Jain to join Zee News as Chief Revenue Officer

This will be Jain’s second stint with Zee

By Team PITCH