Rajkumar Rao stars in Asian Paints Bathsense's latest ad

The film was not only conceived at home but was also shot, edited, colour graded and scored at home Asian Paints, popularly known for its painting solutions also has an increasingly growing Bath Division with its flagship brand - Bathsense. The brand aims to enhance cust

by pitchteam
Published - May 05, 2020
2 minute To Read
Rajkumar Rao stars in Asian Paints Bathsense's latest ad

The film was not only conceived at home but was also shot, edited, colour graded and scored at home Asian Paints, popularly known for its painting solutions also has an increasingly growing Bath Division with its flagship brand - Bathsense. The brand aims to enhance customers’ bathroom experience with an eclectic collection of products that seamlessly combine comfort, hygiene, design and technology. Despite the current situation, people are increasingly engaging with positive and uplifting content across platforms. This is helping them keep their spirits high even during the crisis. However, making a film for a brand, given the constraints of the lockdown is a challenging task. Thanks to our phones and the technology they come with, it isn’t impossible. This film for Bathsense, featuring actor Rajkumar Rao, was not only conceived at home but was also shot, edited, colour graded and scored at home. With no studios available due to the lockdown, #MakeFromHome was the only possible way. The result is a quirky little film that captures the struggles of being at home too long and not being able to follow a routine. https://youtu.be/DkK2GO7f9VU Asian Paints, popularly known for its painting solutions also has an increasingly growing Bath Division with its flagship brand - Bathsense. The brand aims to enhance customers’ bathroom experience with an eclectic collection of products that seamlessly combine comfort, hygiene, design and technology. Despite the current situation, people are increasingly engaging with positive and uplifting content across platforms. This is helping them keep their spirits high even during the crisis. However, making a film for a brand, given the constraints of the lockdown is a challenging task. Thanks to our phones and the technology they come with, it isn’t impossible. This film for Bathsense, featuring actor Rajkumar Rao, was not only conceived at home but was also shot, edited, colour graded and scored at home. With no studios available due to the lockdown, #MakeFromHome was the only possible way. The result is a quirky little film that captures the struggles of being at home too long and not being able to follow a routine.

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