As part of its latest #MadeWithLove campaign, India’s largest fresh food brand dedicates new video to frontline healthcare workers, particularly doctor moms, who continue to tirelessly fight the deadly coronavirus outbreak

iD Fresh Food applauds the dedication, commitment and courage of our COVID-19 heroes, with a brand new video as part of its latest #MadeWithLove campaign. The little over three-minute video expresses the deepest gratitude and admiration for our frontline healthcare workers, including doctor moms, who keep us safe every day.

Commenting on the new campaign video, PC Musthafa, CEO and Co-founder, iD Fresh said, “Ever since the pandemic has disrupted life as we know it, we have been hearing numerous accounts from our customers across all walks of life on how they tackled the myriad challenges and managed to stay afloat. It has been heartening to know that so many people found comfort in iD’s wide range of foods, especially during the lockdown. The inspiration for our #MadeWithLove campaign stems from these shared stories of familial bonds, hopefulness and love for home-cooked food. While our healthcare heroes have been fighting the tenacious virus – many of them mothers, away from their young children for days on end –I’m glad that iD could be a saviour for their families.”

Rahul Gandhi, Chief Marketing Officer, iD Fresh Food further added, “Our doctors, nurses, and countless healthcare personnel make us proud with their unrelenting efforts to beat the virus that brought the world to a standstill. But what is it that brings a smile to their tired faces? What offers them a moment of respite? At iD, we know that our products have the ability to buoy the spirits of those on the front lines. Over the last seven months, we have become an integral part of many Indian households and workplaces, tackling the pandemic in their own unique ways.”