Axis Bank, India’s third-largest private sector bank, has rolled digital films on the launch of ‘Dil Se Open Celebrations’ a festive campaign that offers exciting deals and discounts on more than 1,00,000 products on purchase through the Bank’s Credit and Debit cards and exciting offers on its loans products. The latest campaign is deeply rooted in the Bank’s brand philosophy of being Dil Se Open and also resonates with its core values of enhancing customer-centricity. The films will be aired on digital channels like Youtube and Facebook. This festive season, Axis Bank encourages its customers to be Dil Se Open and gift their loved ones what they have longed for. The Bank has partnered with well-known brands like Amazon, Flipkart, Westside, Marks & Spencer, Samsung, LG, Tata CLiQ, Whirlpool, HP, etc to give best value for money to its customers.     Conceptualised by digital agency AutumnGREY, the ad campaigns showcase stories of how people from different walks of life reciprocate to the unspoken needs of their loved ones. The campaign revolves around the tagline ‘Jo apno ke dil ki baat sunte hai humne unki dil ki baat sunni’ which reinforces that this festive season is about making our loved ones happy.     Speaking on the campaign, Asha Kharga, Group Marketing Head, Axis Bank said, ‘Dil Se Open Celebrations is a platform idea that enables us to reach out to our customers by offering them the best deals. We have collaborated with well-known brands across categories to offer them the products that they desire. Given the current consumer sentiment, we believe that spending this festive season will be more for legitimate reasons rather than pure indulgence. Hence, our campaign idea pivots around the noble act of gifting - encouraging people to gift sensitively, basis the needs of their loved ones, especially the ones that are often unsaid.” On the launch of Dil Se Open Celebrations, Bodh Deb – Vice President & Branch Head, AutumnGREY said, “The last 6 months life has been a roller-coaster ride for all of us. The one thing that was a definite positive was that we got to spend time and connect with our loved ones all over again. In the process we discovered what they really need and wish for today and led to many of us doing something for our family be it for our better halves, kids or parents. It is this real life insight that got us all excited and also gave us the confidence that we have landed on something that is hopefully going to connect with all our consumers at a deeper personal level.’’