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Dainik Bhaskar Group has clocked a massive circulation jump of 1.5 lakh additional copies between January and March 2025, in what is being touted as the biggest surge for any newspaper in recent times.
The growth is backed by a mix of on-ground initiatives, reader engagement efforts, and the use of technology to drive distribution and reach.
The success stems from a well-executed, multi-pronged strategy. It began with extensive ground surveys conducted by a 900-member team using real-time data collection to gather insights directly from readers. This was followed by an industry-first OTP-based reader onboarding process, aimed at streamlining subscriptions. A key driver was the reader acquisition campaign “Jeeto 14 Crore”, which delivered high engagement and underscored the continued relevance of print media.
“This circulation growth isn’t just a number; it’s a testament to our deep-rooted ground connect, tech-first execution, and reader-centric thinking. From our surveyors to top management, every team member played a crucial role in making this happen,” said Rakesh Goswami, COO – Operations.
“At Dainik Bhaskar, we are always driven by one belief — to challenge the status quo. While people talked about digital play, we silently created a revolution on the ground,” added Girish Agarwal, Promoter Director – Dainik Bhaskar Group.
“This growth shows that newspapers, when reinvented with innovation, discipline, and reader love, are more powerful than ever. We’re proud that the readers are coming back to the newspapers.”
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