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TV Naarayan who recently stepped down from his role as Chief Marketing Officer at IDFC First Bank is set to take on a new leadership role with Akasa Air. Highly placed sources have confirmed this news to exchange4media.
In this role, he will oversee the airline’s marketing, corporate communications & ESG, customer experience, eCommerce, customer loyalty, and partnerships functions. He will also serve as a member of Akasa’s Executive Committee.
Naarayan’s last working day at IDFC First Bank was August 22, 2025, bringing to a close a tenure marked by significant contributions to the brand’s marketing strategy and customer engagement initiatives.
During his career at IDFC First Bank, Naarayan led diverse mandates spanning brand strategy, sponsorships, digital marketing, customer loyalty, branch campaigns and strategic alliances. His journey in marketing began as Assistant Manager at Kotak Securities, followed by senior roles at TimesOfMoney, Motilal Oswal Securities, PayPal and other financial and digital firms, before he joined IDFC First Bank to helm its marketing function.
In his farewell note, Naarayan expressed gratitude to the leadership at IDFC First Bank, particularly Managing Director and CEO V Vaidyanathan, for building a culture rooted in ethics and inclusivity. He described his experience at the bank as personally fulfilling, noting that he leaves not just as an employee but with a network of friends and well-wishers, while continuing to remain a loyal customer.
Naarayan’s next chapter will see him transition into the aviation sector with Akasa Air, one of India’s youngest airlines, which began operations in August 2022 and has rapidly grown its network. His extensive experience in brand building and customer engagement is expected to add momentum to the airline’s ambitious growth plans in the competitive aviation landscape.
Commenting on the appointment, Vinay Dube, Founder and CEO, Akasa Air, said, “At Akasa Air, we are committed to building a world-class airline powered by our value-driven and service-oriented culture. As we continue to scale, the role of marketing and customer experience will be pivotal in strengthening the Akasa brand and deepening customer trust. Naarayan brings with him a global perspective, proven expertise in transforming brands, and the ability to blend creativity with data-driven insights. His leadership will play an instrumental role in shaping Akasa’s next phase of growth.”
Naarayan T V, Chief Marketing Officer, Akasa Air, added, “I believe great marketing is a perfect blend of art and science, and I am deeply passionate about building customer-first brands and great teams. Akasa Air has already carved a distinct position in Indian aviation with its values-led approach and commitment to service. I am excited to join this journey and look forward to working with the team to create meaningful and memorable experiences for our customers”
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