The launch of www.BritanniaGifting.com

Britannia is making this Diwali special with Shubh Kaamnayein, an exclusive gifting range, by launching www.britanniagifting.com, a website where consumers can select a hamper of Britannia products, personalize it with a message & photograph and place the order which will be seamlessly delivered to their loved ones’ homes within a few days.

Britannia realizes that this year is unique and so are the consumer’s needs. With social distancing norms still in place, the usual meeting and greeting of friends and families may be restricted. Consumers are looking for gifts that can be ordered online and delivered to various parts of the country, albeit with a touch of personalization. Recognizing this need, Britannia launched a distinctive offering with their annual exclusive Shubh Kamnayein gifting range with a simple idea ‘Iss Diwali, apno se milna toh mushkil hai, Par apne Shubh Kamnayein unn tak pahuchana, bilkul bhi nahi’.

Commenting on the initiative, Vinay Subramanyam, VP Marketing, Britannia Industries Ltd., said, “We are happy to add a touch of personalization to our annual gifting range of Britannia Shubh Kamnayein. With the continued need for social distancing, we are all sure to miss those moments of fun and togetherness. BritanniaGifting.com helps us bridge that physical space a bit, and bring family and friends together through shared memories”