With modern-day relationships evolving with time, brands have certainly updated their vocabulary with current terms from the dating world. Using one such term, the "red flag", Reliance Jio has called out Airtel and has advised its users to move on from the ’Ex’ stream.

Dear@airtelindiausers,This Valentine's, don't ignore the 'RED' flags ? in your relationship.It's time to move on from your 'Ex'-stream.Here's my number ?60008-60008. Call me maybe. ?#HappyValentinesDay#WithLoveFromJio?

Continuing its fun banter on Airtel since 2017, Jio has again surprised Airtel's Ex'tream users with an unexpected invitation, cheekily suggesting they "switch to love," hinting at transitioning to JioAirFiber.

The tweet has ignited a wave of responses across various social media platforms, blurring the distinction between a marketing ploy and a sincere challenge to its competitor. And Airtel has also responded to them with a quirky reply using the popular ‘Airtel Girl’.

Just saying!#WithLoveFromAirtelpic.twitter.com/5Ojj5xi1ro

The tweet has caused a buzz on social media platforms, as it blurs the lines between a marketing stunt and a genuine challenge to its rival.

Last year, amidst the buzz surrounding 5G technology,Jio's lighthearted Valentine's Daytweet urged users to opt for 'True' love rather than settling for a 'Plus' one.