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Lyxel&Flamingo has won the social media mandate for VEGA, a leading personal care and beauty accessory brand in India. As part of the mandate, the agency will be responsible for driving the brand’s strategic and creative vision across social media platforms.
The partnership will see Lyxel&Flamingo managing VEGA’s content strategy, digital storytelling, campaign ideation, and community engagement to strengthen the brand’s online presence and connect more meaningfully with its audience.
Speaking about the collaboration, a spokesperson from VEGA said, “Social media is a critical touchpoint for our audience, and we wanted a partner who understands how to blend beauty with creativity. Lyxel&Flamingo stood out with their fresh thinking and strategic clarity.”
With a focus on crafting relatable, trend-savvy content, the agency aims to elevate VEGA’s social persona and position it as a category thought leader in beauty tools and personal grooming.
On winning the mandate, the team at Lyxel&Flamingo commented, “VEGA is a household name that has consistently evolved with its consumers. We’re excited to bring the brand’s voice alive across platforms with bold, clutter-breaking content that speaks directly to the modern Indian consumer.”
The mandate was won following a multi-agency pitch.
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