Tags STORY
Marketing Moments
Why is the industry divided on resuming IRS?

Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for....

By Chehneet Kaur

Marketing Moments
Magazine publishers have not leveraged the power of time-spend

At IMC 2024, industry experts weighed in on how magazines can remain relevant in a rapidly evolving media landscape

By Team PITCH

On The Move
Hemant Shringy is FCB Ulka's new CCO

Hemant Shringy will be partnering with CEO Kulvinder Ahluwalia to lead the FCB Ulka offices across the country

By Team PITCH

Marketing Moments
IRS to resume very soon: Rakesh Sharma, INS

In a chat with exchange4media, Rakesh Sharma, President of the Indian Newspaper Society shared that the biggest challenge in the....

By Chehneet Kaur

Marketing Moments
Magazine is not a one-trick pony. It has so much...

B Srinivasan, MD of Vikatan Group, believes that most publishers don't yet know the full potential of utilising their content....

By Chehneet Kaur

Marketing Moments
RCB unveils Royal Challenge Packaged Drinking Water as an official...

The brand continues its partnership with Royal Challengers Bengaluru for the upcoming T20 season

By Team PITCH

BrandTalk
Most reputed magazines are omni-channel content powerhouses: Manoj Sharma

Manoj Sharma, Chief Executive Officer, India Today, talks about magazines as the most conducive and credible platform for brand content....

By Shantanu David

On The Move
The Walt Disney Company's Venke Sharma joins Sprinklr

Venke Sharma will be Global Head Product Strategy at the AI platform

By Team PITCH

On The Move
Wipro CEO Thierry Delaporte steps down, Srini Pallia takes charge

Pallia, has been with Wipro for over three decades, most recently served as the CEO for Americas 1

By Team PITCH

Marketing Moments
Cetaphil trends, brand war erupts on X

While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against....

By Team PITCH