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Marketing Moments
Meta expands payment options on WhatsApp to grow India business

The tech giant has partnered with Razorpay and PayU to make payment 'as simple as sending a message'

By Team PITCH

Marketing Moments
Hyundai Motor India posts 38% jump in ad spends in...

PAT saw an uptick of 63%

By Team PITCH

Marketing Moments
BCCI announces SBI Life as Official Partner for domestic &...

The partnership will begin with the three-match ODI series against Australia starting September 22, 2023

By Team PITCH

Marketing Moments
Lost in translation? The curious case of agencies and ASCI...

The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines

By Tanzila Shaikh

Marketing Moments
Video personalisation with AI: On every marketer’s festive checklist this...

Brands are capitalizing on Generative AI to realize a host of benefits, from scaling up personalization efforts to tailoring content....

By Shantanu David

Marketing Moments
Ganesh Chaturthi 2023: How brands welcomed Bappa this year

Our pick of the best creatives in honour of the 'Vignaharata'

By Team PITCH

Marketing Moments
Include distributor bouquet pricing autonomy issue in consultation paper: MIB...

The ministry has asked the regulator to consider AIDCF's request for allowing TV distributors the autonomy to break broadcast bouquets

By Team PITCH

On The Move
L&K Saatchi and Saatchi wins Dunkin’ India’s integrated creative account

It was won after a multi-agency pitch called in Delhi

By Neeta Nair

Marketing Moments
When small towns turn into big markets: D2C brands shift...

Across the D2C spectrum, urban consumers, once considered the primary market, are now being supplemented, and in some cases, even....

By Team PITCH

Marketing Moments
OTT won't be regulated as telecom service: DoT

DoT said that the current definition of telecom services under the Telegraph Act is good enough and that there’s no....

By Team PITCH