Navneet Munot, MD & CEO, HDFC AMC shares how the “Mutual Funds Sahi Hai” campaign was a gamechanger for the industry, why HDFC AMC designs...
Nike flips its iconic “Just Do It”. The swoosh has shifted from a command to a question, and in that lies its boldest play yet....
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Nutritionists like Rujuta Diwekar and Pooja Makhija are widely followed for their practical, locally rooted diet advice
Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand talks about how celebrity endorsements have helped the brand and why television is an important part of its media...
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As per some industry heads, the withdrawal of the gaming apps could shave off 10-15% of ad volumes compared to earlier editions of Asia Cup
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Xiaomi’s aggressive print and social campaigns comparing its devices to rivals’ flagships spark pushback
Rediffusion–icymi report showcases the milestones, records, and moments that have turned the Duleep Trophy into an experimental legacy
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The cricket body is expected to float a fresh tender to find a replacement following the exit of the fantasy sports giant.
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In an interview with e4m, AdOnMo co-founders Sravanth Gajula and Sandeep Bommireddi discuss the company’s journey, gaps in the DOOH industry, key growth metrics and...
DCODE is a digital marketing playbook designed to serve as a compass for professionals navigating India’s ever-changing digital landscape
The campaign showcases the brand’s advanced value-added MDF range — 710 HDMR HDF, and pre-laminated MDF
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The theme of the third edition of the conference is ‘Beyond the Transaction: Building a Legacy of Values’
India is at a crossroads between regulation and prohibition, as the ban on real-money gaming apps promises user safety but threatens jobs, ad revenue, and...
With no official clarity, industry players remain uncertain whether the Bill has been shelved for good or is being reworked behind closed doors
The third edition of the conference will be held on September 24 in Mumbai
With just 1,500 units of the Kushaq, Slavia, and Kodiaq special editions, Škoda blends exclusivity with a heartwarming film ‘Fans, not Owners’, capturing the bond...
This Bill encourages e-sports and online social games while prohibiting harmful online money gaming services, advertisements, and financial transactions related to them
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By criminalising real-money gaming and its promotion, the Bill threatens one of the fastest-growing sources of India’s advertising economy.
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Balaji Telefilms owned ALTT earned ?45 cr revenue in FY24 even as it operated without a CEO, MD, or woman director, a violation of company...
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The agency has been co-founded by Ishita Misra and Pradyot Mokashi
From muted minimalism to vibrant maximalism, Indian beauty brands aren’t just chasing trends, they’re redesigning the language of the shelf, one bold box at a...
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The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26
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Devyani International, operator of KFC and Pizza Hut, reports 90% profit plunge in Q1FY26
Gunjan Khetan, Marketing Director – India, Perfetti Van Melle, shares how focus on social purpose helps drive profitability, and why humour in campaigns works for...
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Harshdeep Chhabra, Global Media Head of GCPL, outlined the company's revamped media and advertising strategies that have propelled it to become India’s fifth largest advertiser...
Amit Sadh Joins National HIV Awareness Campaign with NACO & Ministry of Health
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Samir Sethi, Head of Brand Marketing at PolicyBazaar, shares how the insurance aggregator leverages Google searches to Instagram swipe
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Amit Shukla was associated with HT Media after 11 years
Kaushik Chakraborty, Head of Marketing & Corporate Communications at Tata Capital Limited, speaks about the campaign, their marketing strategy & more
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Gupta was speaking at ‘50 Days to Go’ event for the ICC Women’s Cricket World Cup 2025 in Mumbai
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Indian creators are no longer waiting for brands to cast them in campaigns
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The agency posts ?112 crore profit as expenses rise and other income dips
The campaign is titled Kaam Sahi. Daam Sahi
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Prior to this, Gaurish Pathare served as Corporate Strategy Specialist at HIT 95 FM and Director at Cobalt Arts
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Nitin Paranjpe currently serves as the Non-Executive Chairman of Hindustan Unilever Limited
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When self-regulation fails, the government has little choice but to step in with executive action, say experts
As part of the campaign, the organization will be conducting an awareness drive through all its 22 centers across India
Investor consortium includes VCs, ex-CXOs, ex-CMOs, and leading angel investors across categories
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MIB report reveals shifting funding patterns across India’s public and private broadcast ecosystem
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YouTube’s reach monetisation and freedom draw creators and brands are backing them say experts
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Frank Melloul, Chairman of i24NEWS shares insights on journalism in conflict zones, balanced storytelling, disinformation, and the future of TV news
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Agency to lead the brand’s digital storytelling with strategic and creative ownership
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Current CFO to lead operations as search for permanent chief continues
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Sasaki, Devanathan, and Wadhwa unpack how India’s creativity and tech are shaping the next wave of brand innovation
Mike Jatania has served as Executive Chairman of the company since late 2024
At Emami, Kaushik V has been handling brands like Navratna, Navratna Talc, DermiCool and Creme-21
Vikram Bahl, Chief Marketing Officer, United Breweries, tells us about the all-new avatar of Kingfisher's iconic jingle, Oo La La La Le O!, the premiumization...
Conceptualised by Ogilvy India, the film captures the human dimension of Adani’s clean energy mission
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Industry leaders say WPP's restructuring signals unified leadership and clearly defined client solution leads, makes the process more streamlined, and is a timely shift
With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways
Atish Negi, Category Lead – Vitamin & Mineral Supplements, Haleon ISC shares the brand’s journey in India, driving education, reinforcing its science-first positioning and more
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Glamstream is housed on the Myntra app and accessible via a prominent floating action button on the homepage
Shubhankar Mishra has worked with leading news channels like Aaj Tak, TV9, Zee News, and India News, and gained wide popularity through his YouTube channel...
This campaign was conceptualised and developed by Creativeland Asia Advertising
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Amit Syngle, MD & CEO of Asian Paints, speaks about the recently launched consumer-first initiative, Tractor Emulsion Varnamaalai in Tamil Nadu and why they chose...
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Market watchers say influencer agencies are falling for templated strategies and not category-wise adoption; creators call for collabs that that fit naturally
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Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing
MV Shreyams Kumar, President of INS and Managing Director of Mathrubhumi, speaks to e4m on charting the road ahead for India’s print industry
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Actor and filmmaker Aamir Khan on why promotions must emerge from the soul of a film
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Amit Singh joins after a stint at NDTV as HR Business Partner
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From turning down crores in OTT to championing inclusive narratives, Aamir Khan opens up on ‘Sitaare Zameen Par’, approach to endorsements & walking the path...
Sleepfresh has announced its entry into the seating solutions category under its newly formed home label — Raunak Homes
The campaign is developed in collaboration with creative agency TIDAL 7 and produced by Gulliver Films
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FAST is also becoming a magnet for advertisers in categories hungry for regional penetration; think FMCG, auto, and regional ecommerce, say experts
'With this positioning, we aim to inspire both seasoned and aspiring poker players', says Joydeep Mukherjee, CMO at Deltatech Gaming
The India campaign focuses on localized experiences and culture-first storytelling
With Fred Smith's passing, the logistics world loses its original pilot
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We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...
With Bachchan as narrator and anchor, the film starts with a thought of making Indian values go viral through food
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Shubhankar Mishra will step into a prime time show on NDTV in July 2025
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Prior to this, Mihir Wakharkar was with Rebel Foods as Business Head - D2C & Q-Commerce
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This collaboration underscores Bisleri’s commitment to promoting health and wellness through sports, aligning with the league's mission to establish rugby in India, the company said
Each video stars a different ‘Snitch Guy’ archetype
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Under the Competition Act, firms that are first to disclose their involvement in any such practice may receive up to 100% immunity from penalties—provided they...
WPP Media has introduced a new regional model for Asia Pacific, Middle East, and Africa
The mandate covers media planning and buying, digital strategy, and execution
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Before his tenure at boAt, Arun Mittal served as a Business Advisor at Truefy AI
Prior to iTV, she served as Editor, ABP Live English
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Rath Yatra's cost-effectiveness in reaching rural, small-town audiences has drawn brands across categories - FMCG, digital payments, insurance, beverage - with purposeful participation, note experts
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Apart from being budget-friendly, marketers are latching on to micro-series as it builds daily cultural relevance with regional audiences, particularly for fashion & FMCG brands,...
At Pitch CMO Summit, Prabhvir Sahmey, Senior Director - Ad Sales at Samsung Ads, presented a compelling case for how CTV is blurring the lines...
At the Pitch CMO Summit 2025, Gaurav Jain, Chief Business Officer at ShareChat and Moj, said short-form video isn’t just a format, it’s the de...
Marketers at the e4m Pitch CMO Summit 2025 unpacked how shrinking attention spans and fractured media ecosystems are rewriting the rules of brand engagement
At the e4m Pitch CMO Summit 2025, influence marketing leaders discuss how authentic storytelling, long-term partnerships, and ROI accountability are fast replacing vanity metrics
A panel of experts at Pitch CMO Summit 2025 discussed 'CX and Innovation: Building Emotional Connections'
Among the entries from Dentsu are its campaigns for SBI Life, Motorola, DSP Mutual Fund, and Amdocs
At the Pitch CMO Summit 2025, Gopichandar Jagatheesan, Director – Dairy & Confectionery at Nestlé India, shared how India’s chocolate market is evolving
At the Pitch CMO Summit 2025, Manjula Tiwari, CEO of Cover Story & Ancestry (Reliance Retail), urged brand leaders to rethink fashion for the Indian...
Raj Rishi Singh engaged in a reside chat at the Pitch CMO Summit with Vivek Malhotra, Group CMO and Chief Operating Officer of Consumer Revenue...
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The summit will be held in Gurugram on Thursday, June 5, 2025
Amitesh Rao, CEO South Asia of Leo, talks about the evolving creative ecosystem & more
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ASCI's annual complaints report points to persistent issues around non-disclosure of paid partnerships and promotional content for prohibited products
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The other key winners are Big FM, HT - Fever FM, Radio City, Club FM, Dabur India, Ultratech Cement, The Muthoot Group and Gulf Oil
Crafted from heritage organic Indian winter wheat and with the pristine waters of the Kashmir Valley, Cashmir is a tribute to the land’s poetic beauty...
Prior to this, Ken Sekhar was with RECOUP Health as Sr. VP, Head - Marketing & Sales
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Mendiratta has been associated with Miraj Cinemas for over a decade
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Vikas Khanchandani has over two and a half decades of experience across media, advertising, and digital transformation
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Dissenters argue that a brand with deep cultural ties to Karnataka should be represented by someone associated with the state’s language and film industry
Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, Galaxy and Boomer
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Adtomica has collaborated on the creative direction for Tinder’s campaign, facilitating the distribution of vouchers through Blinkit’s Singles Mode
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This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem
In an exclusive conversation with exchange4media, actor Dhruvin Shah, Founder & CEO of JOJO, shares his success story, strategy and expansion plans
Advertisement and sales promotion spends rose 6.4% year-on-year to Rs 694 crore in FY25, from Rs 652 crore in FY24
He bid adieu to journalism after 15+ years and stepped into the comms industry
Bisleri will offer limited-edition bottles spanning the water and soda category across key metros
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Subhodeep Roy has over 18 years of experience in the FMCG space
Cyrus Shroff and Shweta Shroff appointed as Chief Client Officer & Chief Product Officer
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The move is part of Microsoft’s broader efforts to streamline operations and reduce management layers
Anushree Tainwala, Vice President - Marketing, Samsonite South Asia shares insights behind the first TVC for value-segment luggage brand Kamiliant, staying ahead in a cluttered...
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According to a recent report from MIB & EY’s released at the WAVES Summit, television retains a staggering reach of over 800 million viewers—a number...
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According to legal experts, CCI may be probing media buying models for potential collusion, but proving cartelisation without explicit evidence remains a high bar
Primex has bagged the account for the third consecutive time
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The full-scale relaunch is expected within a month, according to highly placed sources
Bhattacharya is the founder of ABandYOU
At the SVG Summit India 2025, Sanjog Gupta, CEO – Sports & Live Experiences at JioStar, discussed how JioHotstar is rapidly redefining the future of...
Speaking at the WAVES Summit, Sushant Sreeram described JioStar’s journey not as a typical business evolution, but as a Big Bang
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The campaign included a pink-themed parking zone with hand-painted murals and branded boom barriers and frisking booths
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Guest Column: Kunal Sharma, Head of Marketing and Business Head - Modern Trade and Ecommerce at KRBL Limited writes about
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Experts say market instability has split digital ad market in two—while premium inventory in finance, luxury, and tech has seen rates increase, FMCG and retail...
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The report jointly released by the MIB and Ernst & Young during the WAVES Summit also pointed to a 7% CAGR of India's M&E at...
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On Day 3 of the WAVES Summit 2025, Uday Shankar, Vice Chairman of JioStar, laid out a compelling vision for the Indian M&E sector
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Industry titans discuss 'Hyper Personalised Ad Revolution' on Day 2 of WAVES 2025 Summit
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WPP CEO Mark Read took center stage at the WAVES Summit 2025, talking about how AI has been democratising the ad industry
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Speaking at the inaugural edition of WAVES 2025, Ambani laid out a four-part strategy to take Indian entertainment global
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Speaking at the WAVES summit, Adobe CEO Shantanu Narayen shared a four-fold strategy to build AI-powered frameworks
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Rashmika Mandanna will be part of ‘Your Crocs, Your Story, Your World’ campaign
The creative was conceived, designed and executed by Ogilvy India, while Mindshare led the amplification strategy
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Following the recent terror attack in Pahalgam, some creators are worried the summit might be postponed once again, but there is no official statement yet...
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Close on YouTube’s heels is erstwhile JioCinema with 31% share
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The government's move to nurture its gaming ecosystem is far from performative and India's robust gaming community is no longer playing on the sidelines
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India is set to host a powerhouse gathering of global media leaders, including Netflix Co-CEO Ted Sarandos, Instagram Head Adam Mosseri and YouTube CEO Neal...
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MIB minister Ashwini Vaishnaw interacted with national as well as regional news media ahead of the Waves summit
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You have to optimise for intent; that means understanding behaviour at a granular level, say experts as AI tools like ChatGPT and Gemini transform search...
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Founder Jatin Varma, co-founder Karan Kalra and Event Director Sonal Varma will be stepping back from day-to-day operations
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Experts say celebrity-led ads are showing 2x higher aided recall in brand lift and 3x engagement rates on digital vs. non-celeb counterparts
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Recent regulatory action has prompted a closer look at agency practices, but many advertisers say they remain informed, in control, and focused on value—viewing the...
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With Kiara as the face of Vanesa, the brand will focus on increasing brand awareness through social media and influencer collaboration
Poulomi Saha has been with India Today since 2017
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Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR, Signify, explains why their IPL campaign brings the best of both worlds with the unique...
Ambuj Chandna has been appointed Managing Director & Head of Consumer Banking Group; Santanu Mitra is now Managing Director & Country Head Corporate Banking (Large...
Varun Alagh, CEO and Whole Time Director of the Company, will assume interim charge of Chief Marketing Officer
Avinash Kaul, Chief Executive Officer - Network18 (Broadcast), will now oversee the broadcast business for Indian languages
At the Pitch CMO Summit 2025, marketing leaders explored how data-driven insights shape compelling brand narratives, emphasising authenticity, personalisation, and long-term consumer engagement
At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content landscape
At Pitch CMO Summit, Satya Raghavan, Director, Marketing Partners - India, Google, introduced a 4S framework to understand how consumers interact with content
The campaign by Pixelfox reimagined silence as a category in itself, introducing futuristic, tech-powered solutions with ‘Hettishh Silence Labs’
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At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives
Nishit Kanchan, Head of Sales, Samsung Ads, on how streaming is transforming the way India watches TV and how advertisers can connect with viewers through...
Ajit Varghese, Head - Revenue, Entertainment & International, JioStar, spoke at Pitch CMO Summit 2025 on the evolving media landscape, the merger of major media...
Sandeep Tanwani, Chief Marketing Officer of Pidilite Industries, shed light on the evolving role of CMOs and the enduring success of Fevicol
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Gaurav Banerjee, CEO of Sony Pictures Networks India, shared his insights on the current challenges and opportunities facing the content business in India while speaking...
Guest Column: Saumitra Prasad, Chief Marketing Officer, DOMS Industries, writes about harnessing India's cultural legacy in stationery, the rise of hybrid stationery, sustainability and more
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From team associations, on-ground activations and digital campaigns, gaming brands are looking to increase reach while building on the fandom
An advisory instructs agencies to determine their pricing strategies, output decisions, and business models independently
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Increasing market share in major markets and enhancing profitability identified as priorities for FY’26
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The account will be serviced from the agency’s Mumbai office
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The oral care brand has highlighted the common Indian habit of using toothbrushes beyond their lifespan
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In a candid conversation with e4m, Prasar Bharati’s CEO, Gaurav Dwivedi, spoke about the evolving television landscape, Waves OTT platform, role of AI in media,...
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The creative economy is growing very rapidly worldwide, CM Devendra Fadnavis has said, appreciating Mumbai has been selected as the host city for the summit
Rajneet Kohli takes over from Shiva Krishnamurthy, who will move on to pursue an external opportunity
With ad inventory sold out across at least 300 screens in Kerala, L2: Empuraan is ring up the cinema advertising momentum, filling the lull left...
At Pitch CMO Summit, Satya Raghavan, Director, Marketing Partners - India, Google, introduced a 4S framework to understand how consumers interact with content
The campaign by VML aims to fortify Blue Star's position as the go-to solution for fast and high-performance cooling
Minimalist will carry out digital activations for the association
At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
This film reflects 80 years of guaranteed quality, unparalleled trust and innovation
At the e4m Pitch CMO 2025 event, Deepti Mishra, Head of Sales & Marketing at Digitup, made a compelling case for design systems as the...
Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives
The high-energy campaign video showcases star players Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen
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This is Haier’s third consecutive year of collaboration with IPL
Before joining Razorpay, Neha held key roles at Condé Nast India (Vogue, GQ, AD, CNT), BookMyShow, Extramarks Education, and Seventy EMG
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The HOOOP Collective comprises Maya D’souza, Paromita Mukhopadhyay, Radhika Sharda, Samiksha Saxena, Shujoy Dutta, Aatish Chawla and Arvind Nair
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Dream11 CMO Vikrant Mudaliar shares insights on the fantasy sports platform’s star-studded IPL campaign, focus on sharper messaging and need to spark conversations
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The film will be further amplified across various media channels such as Television, YouTube, Social Media and other Digital platforms
Milind was a founding member of Delhivery in 2012, scaling operations to 100,000 daily orders while leading Business Development
At the Pitch CMO Summit 2025 in Mumbai, a panel, chaired by Nikhil Kumar, Chief Growth Officer at mediasmart, explored the evolving role of technology...
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The searches began after the officials were tipped off a supposed cartelisation of fixing ad prices and discounts after a GST inquiry at a media...
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Deshpande will take charge as the IT’s major’s President of global AI services, strategic deals and partnerships with immediate effect
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OTT experts say the solution lies in innovating the content slate; skewed budget allocations blamed for the crisis
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Trump’s trade war is likely to affect some categories but IPL ad revenue, govt's focus on infra and rural growth should drive spending, assert industry...
Directed by Nitesh Tiwari, the campaign film has been conceptualised by Tilt Brand Solutions and ZeroFifty while being produced by EarthSky Pictures
The agency will enhance brand engagement with innovative digital creatives
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Shyamala Ramanan, Business Head, Mia by Tanishq tells us how the brand has positioned itself as a workwear brand, why innovation is a way of...
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By signing the code, online gaming intermediaries pledge to act in good faith, ensure transparency, and prioritise user safety
Arvind Hangal and Roshni Chatterjee will take on the new role with immediate effect
The ‘#GarmiMeinBhi3xProtection’ campaign is crafted by Ogilvy India
Palak and Shilpa Shetty come together to endorse Mamaearth’s Ubtan Face Wash in new campaign
Nitin Goswami has held leadership roles at GroupM, Reliance Broadcast Network, and Red FM
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Ajeet Shukla & Giamaria Fernandes have been brought in for the West zone, Arijit Sengupta & Mark Flory for South, and Romit Nair, Moumita Pal,...
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While broadcasters are pushing for a detailed study on ISEC's impact on television, the process has been delayed due to economic constraints, insiders have told...
Madhavkrishna Singhania, JMD & CEO - JK Cement Ltd. & Co-Founder - Yadu Sports talks shares why Hockey India League is the big bet for...
The campaign has been conceputalised by FCB Group
The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever
Sourav Ganguly’s leadership, commitment to excellence, and integrity make him the ideal representative of our values, the company said
According to highly places sources, the deal is valued at Rs 200-250 crore
Like the original Chal Meri Luna campaign, the new campaign for E-Luna is also led by advertising legend Piyush Pandey of Ogilvy Group
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Renaud Palliere, CEO of The Luxury Collection & Innovation, PVR INOX, shares that there is a strong demand for the premium basket, giving movie buffs...
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Arjun Ravi Kolady, Head of Advertising at Spotify India, spoke about digital audio trends, importance of personalization in advertising and more at the e4m Auto...
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Gade was previously with Vummidi Bangaru Jewellers for over a year
At e4m Auto Marketing Summit 2025, Kartik Sharma, Group CEO of Omnicom Media Group, highlighted how brands are navigating the changing market environment through a...
Vivek Srivatsa, Chief Commercial Officer of Tata.ev, took stage at e4m Auto Marketing Summit to share insights on how Tata Motors transformed EVs from a...
Tata Motors adjudged ‘Brand of The Year’ with 31 metals across categories
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From Cadbury Dairy Milk's “Say It With Silk” campaign to 5 Star's “Destroy Valentine’s Day”, the brand has always reinvented with the Valentine’s Day playbook,...
Siddharth Gupta is currently the General Manager – Marketing for Premium Creams, Crackers, Marie and Milk biscuits
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This is the second consecutive year of Sintex’s association with WPL
Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing...
RCPL's Campa Cola has reportedly bested Coca-Cola's Thums Up, which held the coveted 'co-presenting' rights last year
Dimitri Kontopidis has been named as Executive Director of Technology Strategy & Operations for Disney Entertainment & ESPN
Kataria will take over from Balram Singh Yadav, who has been re-appointed the Managing Director of the company for a further period from May 1,...
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Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about standing out with 5 Star and Dairy Milk campaigns, building relevance for chocolates...
Rashmika Mandanna will be representing the Signify brands in India, providing an opportunity to connect with a diverse audience
Amit Doshi was the Business Head for Biscuits, Creme Wafers and Salty Snacks
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Netflix India unveiled its content slate for 2025 on Monday
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...
Launches new campaign for diapers – Switch to Softer
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Netflix dominated the Hindi direct-to-OTT films category while Disney+ Hotstar had the highest number of productions in the most-watched Tamil and Telugu OTT shows lists
HUL will purchase the 90.5% stake from existing investors, including Peak XV Partners and others
Prior to this, Amit Sutha was with McCann Worldgroup as President and Global Chief Client Ofcer
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Adam Gerhart, Toby Jenner and Mark Patterson to be Global Chief Client Officer, Global Chief Business Officer, and Global President, Markets and Business Operations
As consumer behaviour evolves, AI-powered tools like Google Gemini are reshaping search delivery. This shift is driving up Google’s CPL by up to 100%, say...
FMCG, retail, paint, consumer durables, fashion, and jewellery brands continue to allocate significant ad budgets to join Pongal celebrations in Tamil Nadu
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The campaign, which highlights the platform’s 10-minute delivery service, celebrates the harvest season, focusing on festivals such as Makar Sankranti, Lohri, Pongal and Bihu
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In an interview with e4m, Mohan Goenka, the Vice Chairman & Whole-time Director of Emami Ltd., shares his vision, marketing strategy and targets for the...
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Emami announced the rebranding of its legacy brand Fair And Handsome after two decades since its launch in 2005
The ‘Nature Shapes Britannia’ OOH campaign went live in 4 cities--Hyderabad, Kolkata, Meerut and Pune
Prior to this, Siddharth Dabhade was the MD at MiQ
Experts are divided on Oyo's policy for Meerut, UP where unmarried couples will be denied rooms. While some believe Oyo will lose out on its...
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Prior to this, Amit Singh was with Flash as Head of Brand & Growth
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The partnership aligns with the brand's X7 series campaign, 'Xceed Your Limits'
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Somit Singh will continue to hold his role of Head of Trade Marketing
The ETPL is set to get underway from July 15 – August 3, 2025
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The ad film highlights the shopping app's 'single-tap' New Year celebration offerings
Saibal Biswas, SVP-Head of Marketing, PR, and Partnership, MediBuddy, talks about marketing in healthcare space, how the brand uses influencers & why Amitabh Bachchan is...
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The campaign showcases the ‘extreme durability’ of Redmi Note 14 5G Series
Lakshmi Idupuganti, Senior Director - Brand and Design, Head Digital Works, A23 talks about repositioning to target skilled players looking for challenge, the focus on...
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Danda most recently served as VP, Client Services at GroupM’s EssenceMediacom
Prior to this, Nadia Miranda was with Memac Ogilvy as Strategy Director
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The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series
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Influencers are now monetising their presence, and building new means of income via subscriptions, branded merchandise, and coaching services, note industry observers
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MV Shreyams Kumar, Mayura MS, and Devika MS talk about transformations at the 100-year-old institution, where the new generation is poised to drive digital innovation...
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Thingalaya brings over two decades of robust experience across leading agency businesses, including stints at Mindshare, PHD Media, and Hungama.
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Shridhar Mishra has over 24 years of experience in digital media and adtech
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While the authenticity factor continued to work in favour of Print, players have been working on marketing strategies to stay strong in the game, industry...
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With a staggering 13.85 crore gamers and an annual growth rate of 11.82% projected until 2026, the sector shows no signs of slowing down
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The industry is expected to reach USD 3.4 Bn in FY2025
Post the acquisition, the founders of AFK Gaming will become shareholders of NODWIN Gaming and will join different verticals within NODWIN Gaming
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While HUL was named ‘Brand of the Year’, Mindshare won the ‘Agency of the Year’ award and White Rivers Media was adjudged the ‘Independent Agency...
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Rashmi Jha was previously with TV9 as Assistant General Manager
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Influencer content riding on the Allu Arjun and Rashmika Mandanna-starrer has garnered over 400 million views on Instagram
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MIB Secretary Sanjay Jaju has said that 20 companies have shown interest in participating in upcoming FM radio spectrum auctions
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Union Minister for Electronics and IT Ashwini Vaishnaw in an address to the Parliament recenlty highlighted the dual imperatives of safeguarding freedom of speech while...
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According to Samir Kumar, Amazon India Head, while Tez is being launched in key urban centres the fast delivery service will be expanded to other...
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Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering engagement
Neeraj Goyat’s boxing career recently made a comeback with his performance during the Mike Tyson event live streamed on Netflix
In an increasingly fragmented market, quick comm platforms with deep pockets and operational efficiencies are the ones to sustain in the long run, say experts
According to NBDA, the proposal appears to be an attempt to impose telecommunication-style authorisations on broadcasting; may result in govt control & influence on media
Among franchises, Chennai Super Kings (CSK) lead the pack with a $231 million brand value, buoyed by consistent performances and their enduring association with MS...
WNNR aims to transform digital interaction into engaging, reward-based experiences that helps derive behavioural insights, analytics and first party data
Robust infrastructure & growth of transit media flavoured with local cultures and quirks is driving OOH in the southern metros and beyond, share industry players
Among other key winners are Unilever, Aditya Birla Group, Swiggy, Asian Paints, Madison Media and Interactive Avenues
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
Streambox Media Founder and CEO Anuj Gandhi spoke about this innovative concept of transforming the traditional TV experience by focusing on convenience and a content-first...
ShareChat's advertising revenue has increased 23% to Rs 315 crore
Amit Wadhwa, CEO – South Asia, Dentsu Creative, shares how 2024 has been and why the agency is optimistic about the year ahead
Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring...
Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market...
From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but also sparked widespread conversations
Shibashish Roy will succeed outgoing CEO and MD Avijit Mitra who is set to retire in March 2025
Sandeep Sangwan was previously the MD of Castrol India Limited and was succeeded recently by Kedar Lele
The new film produced by Headsail Media Services Pvt. Ltd
Ashish Mishra, CMO of ACKO, shares how the insurtech company has used humour to break the clutter in a boring category, leveraging celebrity associations, and...
Ashish Mishra, CMO of ACKO, shares how the insurtech company has used humour to break the clutter in a boring category, leveraging celebrity associations, and...
AdEx is expected to rebound in 2024, with a projected 12% growth to reach Rs 1.11 lakh crore, driven primarily by digital ad spending
Amit Kumar is the MD and CEO at Olx India
Neha Rao, Vice President – Marketing, Bikaji shares how the company is leveraging gratification to engage consumers, capitalizing on Amitabh Bachchan's presence and more
New consultation paper signals TRAI’s intent to bring broadcasting under a unified telecom framework
Calum Laming, Chief Customer Officer of British Airways, talks to e4m about completing 100 years of connecting India with UK, marketing plans, consumer trends and...
Amit Gujral is quitting the company after a stint of five years
Concert partnerships like these are redefining how brands approach advertising, bringing a light-hearted yet strategic edge to connect with audiences, say experts
Puneet Das, President - Packaged Beverages, India & South Asia, Tata Consumer Products Limited, discusses using AI to boost reach and engagement with consumers at...
Anuj Sharma, Chief Marketing Officer, Xiaomi India, talks about the brand’s 10-year journey in India, festive season strategies, renewed collaboration with Katrina Kaif and more
Revenue from operations in Q2FY25 stood at Rs 54.82 crore
Before joining NODWIN, Atin Suri founded The Experiential Hub
Companies bring out marketing tactics and focus on enhancing player experiences this Diwali as consumers look to spend big in the most vibrant time of...
Here’s everything you need to know about the shortlisted candidates
The campaign, which features Viswanathan Anand, has been conceptualised by DDB Mudra Group
This is the second time that the government has asked stakeholders to share suggestions as it recalled first draft of the Bill in August, just...
As the iconic actor turns 82 today, we take a trip down his journey in the advertising world
Brands in India are shifting to nano and regional influencers for festive campaigns, focusing on personalised, authentic content, aiming for higher engagement and ROI, share...
Industry insiders say there are concerns that unchecked competition from streaming services could jeopardise the traditional cable and DTH markets
In this edition of Pitch BrandTalk, Jithendra Vummidi, Managing Partner, Vummidi Bangaru Jewellers, shares insights on how does a brand continue to stay relevant for...
The high court has dismissed the petition as “not maintainable” while saying that TDSAT was the appropriate forum
Industry players say the trend signifies a shift in the modern-day needs of consumers, and desire for high-quality items that fit seamlessly into busy lifestyles
Jamie Seltzer, Global EVP CSA and Mx Analytics, talks about launching CSA in India, the importance of data-driven marketing, plans for the India market and...
Google outlined a roadmap to support India’s AI mission, with a focus on infrastructure, workforce readiness, and inclusive adoption
Unilever has reshuffled its global media agency roster, appointing WPP's Mindshare in key markets while introducing new agencies like Publicis Groupe and Dentsu
Viacom18 can now transfer licences of non-news and current affair TV channels to Star India
At the e4m IDAC Summit 2024, Atul Hegde, co-founder of Rainmaker Ventures, spoke extensively on why independent digital marketing agencies need to combine strengths
The fee was paid based on the current rate of 8% of AGR, which means that TRAI's recommendation to lower the licensing fee to 3%...
In a post, Maruti cited her desire to "create the time and space to do [her] own exploration" as the reason behind her decision to...
The spotlight is on Print again as brands seek to break the clutter in an increasingly crowded media landscape
This year marked a 31% decline from last, which saw Rs 4,893 crore in FDI
Das has served as the senior legal director & general counsel to Yahoo India Private Limited and was also previously associated with Max Life Insurance...
If sold-out concert tours are anything to go by, Diljit Dosanjh has ticked all the right boxes as a performer. Will it also help add...
As the dispute unfolds, experts believe the outcome could set new precedents for future sports rights deals, with both parties considering a settlement to avoid...
Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open digital commerce ecosystem’s growth in Bharat's...
Rory Mitchell, GM, Global Growth at Criteo and Global Head of Sales & Revenue, shares his thoughts on the complexities of personalised advertising and the...
NCoE to enhance India’s soft power globally & attract foreign investment by positioning India as a content hub for providing state-of-the-art content, said PIB
Prior to this, Amit Sethiya was with SYSKA Group as Head of Marketing
The total number of registered MSOs now stands at 850 as of August 31, 2024
The awards night will celebrate outstanding work done by brands and marketers in the direct-to-consumer ecosystem
At the heart of India’s AI push is the concept of Gen AI for Bharat—AI solutions tailored specifically for India’s complex social and linguistic landscape
The ‘quality over quantity’ mindset of Gen-Z is rapidly transforming the beauty and cosmetics segment. Cosmetics brand marketers share how they are prepping for this...
Govt is inviting bids for a contract to develop an AI-powered platform for translation, transcription, and localisation of government content
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State govt is believed to have directed BMC to keep the draft policy aside until the Bhosale Committee, constituted to probe the Ghatkopar tragedy, submits...
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Industry observers share that while KBC remains a high-impact show with Amitabh Bachchan's strong mass appeal, some advertisers may wait for more data before getting...
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In its BSE filing, Zee informed that the tribunal has recalled its order sanctioned on August 10 approving the merger
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Permission holders in uncovered new cities of North Eastern states, J&K, and island territories will get a concessional rate of 2% annual fee for the...
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Prior to this, Suchismita Ganguli was Director of Marketing and Communication with Good Glam Group
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Industry experts share their hopes for community radio as a medium that will bridge communication gap and give a voice to local communities, shaping India’s...
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Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the...
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Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing...
At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics...
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand...
The meeting, held on Thursday at the Prime Minister's residence at 7 Lok Kalyan Marg, New Delhi, was also attended by Union Minister for Information...
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate...
The NBF is set to raise issues such as the challenges faced by national and regional channels and the concerns regarding the lack of transparency...
At the Bengaluru 2024 edition of the e4m Pitch CMO Summit, leading figures from various sectors examined the impact of customer experience innovations on enhancing...
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his...
Bali is an accomplished banking professional with over 30 years of experience in Retail Lending and Collections
As a part of this association, she will feature in its upcoming marketing initiatives, including social media campaigns
Ashwini Vaishnaw, Union I&B Minister, has said that the ministry will maintain its flexible approach and keep an “open mind” during the consultations
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
The event will be held on Friday, August 23, 2024, in Bengaluru
As per reports, the I&B ministry has recommended to the Finance Ministry that the GST on online media subscriptions be either removed or rationalised
Pitch CMO Summit - Bengaluru 2024 to be held on Friday, August 23, 2024 in Bengaluru
The ministry has informed stakeholders that a fresh draft will be issued after detailed consultations
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts...
Concerns among stakeholders regarding specific clauses and alleged secrecy around the draft’s distribution led the ministry to consider developing a new draft after further discussions
Amit Sethiya was with Syska Group for over 8 years
As per a report, in a recent earnings call ENIL CEO spoke of the integration of Gaana in December 2023
The e4m Business Leaders Retreat saw Amit Verma, the co-founder and CEO of DigitUp, diving deep into the mechanism of the ML SEO process
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts
Debosmita Majumder, Chief Marketing Officer of WeWork India talks about the evolving workspace industry in India, re-strategising marketing efforts, leveraging technology and more
According to experts, the Disney-Reliance merger could drive up ad rates for major properties like IPL and the World Cup, but its impact on general...
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general...
Google has slashed rebates, which agencies receive in lieu of ad investments, by 25-35%. The tech giant has also revised the slab structure making smaller...
DIGIPUB News India Foundation has asked for a copy of the Broadcast Regulation Bill from the MIB, saying that the bill was circulated to select...
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say...
In a social media post, Samir Singh said he will be joining a new company at the end of the year
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing...
The inclusion of gaming tournaments on major platforms such as Star Sports and Jio Cinema demonstrates the mainstream appeal and commercial viability of esports content
I&B Minister Ashwini Vaishnaw said discussion on roles & responsibilities under DPDP are in advanced stage
This number equals that of the contractual workforce employed in the e-commerce sector, says the Survey
The ministry will particularly highlight surrogate ads from gutka manufacturers endorsed by Bollywood celebrities and former cricketers
Prior to this, Anuj Arora was the Chief Marketing Officer at the company
The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the consumer
The Indian PM is second only to former POTUS Barack Obama who has over 131 million followers on the platform
TRAI, however, has jurisdiction in the case of tariff forbearance and permission to DPOs to form their own bouquets, said the experts
Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in the e-sports arena
Akshat Rathee, Co-Founder and Managing Director of Nodwin Gaming, spoke to e4m on relevance of the Global South, the focus on brand building and integration...
DigitUp founder Amit Verma shares his journey of growth, the way ahead for the company, & more
The ministry will be meeting various departments and stakeholders separately from mid-July
Amit Mathur, President - Sales & Marketing, Finolex Cables Ltd shares insights behind the ‘No Stress, Finolex’ Campaign, marketing strategy, plans and more
While marketers laud MIB’s decision to leave out other sectors from the SDC mandate, they say the new order lacks clarity on what products can...
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
Mini Harrison was earlier with ZMCL
Prior to this, Nishant Mishra was the Business Head - North
TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources say
At exchange4media Golden Mikes - Radio & Audio Conference 2024, industry experts discussed ‘The Power of Sound: Leveraging Audio to Build and Strengthen Brands’
Stakeholders say the SC directive for submission of SDC every time an ad is to be released is against government’s idea of ‘ease of doing...
At e4m Golden Mikes Radio & Audio Conference 2024, Shashi Sinha, IPG Mediabrands CEO, shared industry insights as he recalled his associations with Geetmala’s Ameen...
At the e4m Golden Mikes Radio & Audio Conference 2024, BIG FM’s Abe Thomas and Fever Network’s Ramesh Menon shared insights on ‘The roadmap ahead...
Sharma described the meeting as ‘very cordial and fruitful’
In a meeting held with stakeholders yesterday, MIB shared that it is setting up a core committee to finalize its submission to the Supreme Court
Meta allegedly blocked Ad and social media accounts of several startups and their founders, who participated in Sony’s Shark Tank India show, for allegedly violating...
Siddharth Dabhade steps down as MD (India) of MiQ after a four-year stint
As part of its recommendations on the National Broadcasting Policy, TRAI has said there is a need to encourage single-window clearances to ensure ease of...
According to industry experts, these declarations can give away signals or hints of a major product launch or a response to a competitor's recent move
Hamish Davies, Global Chief Growth & Marketing Officer, Wavemaker shares highlights of their global performance, big Reckitt win in India & more
Adam Gerhart, Global CEO, Mindshare, spoke exclusively with e4m at the Cannes Lions festival on Mindshare’s innovations, use of AI and more
While DNPA awaits an early redressal from MIB, industry experts discuss the nuances of publishers' ask for revenue from tech giants and the way forward...
At the Pitch CMO Summit, Neha Anand, VP - Global Brand & Communications, Mahindra Automotive engaged in a conversation with LV Navaneeth, CEO, The Hindu...
Neeta Linz, General Manager- Brand Marketing, LG Electronics India Shares Insights About The Life’s Good With Optimism Campaign, Shifting Brand Perception, Connecting With Consumers And...
Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits
The thought is in the right direction, but the mandate isn't, say digital experts who note that self-declaration will be difficult given the massive number...
Apart from I&B Ministry, Vaishanaw has not only retained his Railway Ministry but has got the Electronics & IT portfolio as well
Dr. Chandra Sekhar Pemmasani will take over as Minister of State for the Ministry of Communications
Mindshare India will be showcasing its campaigns for Lifebuoy, Britannia 50-50, Britannia Nutrichoice, SBI Life and Castrol CRB TURBOMAX
At Pitch CMO Summit Delhi 2024, Kanika Mittal, Country Manager - India, Taboola decoded the open web
A panel of industry experts deliberated on the topic: ‘Brands Powered by Artificial Intelligence’
Dimpy Yadav, Head of Digital Strategy for India at Mindshare, spoke on human connections in the age of AI at the recent Pitch CMO Summit
Attendees will learn how to craft compelling brand narratives, connect with diverse audiences and sustain brand loyalty
The conference’s Gold Partners are Taboola, Lemma, The Hindu and Anymind Pokkt
The conference will be held on Friday, June 7, 2024
No ad will be now permitted to run on TV, print or the internet without a valid Self-Declaration Certificate on or after June 18, 2024
The company's EBITDA stood at Rs 211 crore
Nine of the 10 most downloaded fantasy sports apps in the world are Indian, as per data.ai report
As per media reports, Zee has said that Culver Max and Bangla Entertainment have 'failed to comply with their obligations under the MCA'
The two companies reportedly addressed CCI, allaying concerns about the merged entity dominating cricket broadcasting and streaming
According to ASCI's Annual Complaints Report, baby care emerged as a new contender in the top violators category with influencer promotions contributing to 81% of...
Gopa Menon was Digital Head - South Asia at Mindshare
Industry observers caution that advertisers need to be worried about click flooding from ads in gaming apps as it can lead to financial and reputational...
OTT took the lion's share of the revenue in the fiscal, raking in Rs 31,800 crore
Kingshuk Mitra - Head of Ad Sales - Star Sports, Disney Star, and Dhruv Dhawan - Head of Ads - Disney+ Hotstar India, share why...
Amit Syngle, MD & CEO, Asian Paints, discusses the brand's new offering and how the brand is maintaining its position as a market leader
By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
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The Indian pacer will represent the brand's products such as its herbal beard serum
At e4m’s Connected TV Conference 2024, experts mulled over the possibilities of leveraging AI and CTV to their maximum potential
The Viral Fever bagged the 'Content Company of the Year' title
The 30 second ad-film was conceptualized by Havas Worldwide India
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The Company has launched a series of three TV commercials by dentsu India
Namit Sharma is an industry veteran with over 25 years in M&E sector, working with names like Sony, Wizcraft Entertainment, Zee Network & Reliance Entertainment
e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with Aamir Khan Productions
Purohit is likely to join Aamir Khan Productions in a leadership role, according to sources
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The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD
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The social media influencer is named the brand ambassador for the Korean skincare brand in India
The new television commercial has been produced by Raju Hirani Films
Maushumi Chakravarty is a senior IIS officer
Godrej Enterprises Group will be controlled by Jamshyd Godrej as Chairperson and Managing Director; Nyrika Holkar as Executive Director, and their immediate families
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The campaign will run for one month and span large-format billboards across metro, mini metroes and small towns.
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HERSHEY’S Choco Delights is a milk chocolate with crunchies, at an affordable price point of Rs. 10
But there is hope for pay TV as India still has 125 million TV-dark homes, Sanjiv Shankar, Joint Secretary, Broadcast, MIB, told e4m
Collaborates with influencers Juhi Godambe, ShivShakti, & Vagmita Singh
The new television commercial campaign, #TapIntoTheFuture, features some of the biggest cricket icons from the Royal Challengers Bengaluru team.
The campaign has 5 films translated into 6 languages
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One of Kolkata's first 4D anamorphic display unveiled with Mimi Chakraborty, celebrating the spirit of Kolkata Knight Riders (KKR)
This change reflects the brand's modernisation and growth ambitions, aligning with the aspirations of contemporary consumers and marking a new chapter in the company’s journey...
The streaming giant announced that it would discontinue reporting subscriber numbers on a quarterly basis
Designed exclusively for the country's burgeoning youth market, the brand aims to redefine style, self-expression, and the shopping experience for a youth market
A fan-led initiative that gives Chennai Super Kings players more time to train and aim for their 6th title.
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The activation provides a first-hand experience of India’s softest and tastiest soya
The campaign featuring BEST buses to promote Yeh Meri Family Season 3
Under this partnership, Milind Soman will endorse PUMA’s NITRO range of footwear and apparel
The ad campaign is conceptualised and created by Mullen Lintas
Launched in 2023, the campaign celebrates the spirit of new India and the unstoppable Indian riders powered by passion, determination, hope, and Shell Advance engine...
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The unique product lineup includes a Hair Removal Spray, a Beard Growth Oil, and an Underarm Roll-On
Previously, Mishra was the Communications Director at Lintas Live for close to 10 years
The only caveat for brands is to strike a balance so that gamification enhances, not detracts from, the app's core offerings, say experts
His responsibilities include shaping the company's strategic direction, expanding its business footprint, and strengthening its market leadership across various functions
Sumit Mathur has been named the new Country Head - India and South Asia
Reliable sources have confirmed the news of Punit Misra's departure from the media company
Suparna Mitra joins Swiggy’s list of independent directors which includes Anand Kripalu, Shailesh Haribhakti, and Sahil Barua
Maruti, Reckitt, PhonePe, P&G (digital), Swiggy, Pernod Ricard,Vivo Mobiles, Beiersdorf, Ferrero, Berger Paints, Jaguar Land Rover among main account moves and retentions, as per COMvergence...
While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco...
Ayushmann Khurrana is also UNICEF’s National Ambassador for India
Kosuke Sogo, Co-founder and CEO, AnyMind Group, shares his plans for the AnyMind Group, and talks about the different verticals of the group, including India’s...
Mihir Karkare, Managing Director, Mirum India, took the stage at the Pitch CMO Summit to share insights from the India MarTech and CommerceTech report 2024
At Pitch CMO Summit 2024, Satya Prabhakar, CEO, ProManage, spoke about leveraging hyperlocal presence and tech AI to drive growth
Rathikant Basu was Executive Chairman of Star India between 1996 and 2001, DG of Doordarshan and MIB Additional Secy from 1993 to 1996; Was Secretary...
The account will be serviced from the agency’s Chennai office
On 'Mr Perfectionist', Aamir Khan's birthday, we revisit some of his iconic ads and endorsements over the years
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming...
The team starts its season on March 23, and will take on the Delhi Capitals
The duties involve the strategic management and expansion of HUDCO's digital media presence across platforms
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The campaign is live across major leading channels and social media platforms
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SRK will endorse JOY Lemon Face Wash, among other flagship products of the company, alongside Sanya Malhotra
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The campaign delivers personalized micro-messages designed to connect with the growth aspirations of women entrepreneurs and aspiring female homeowners
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Prior to this, Parminder Singh was with Kampd as Advisor
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
The campaign aims to inspire people from all walks of life to experience the uplifting effects of movement
The campaign has been designed by Mullen Lintas
The campaign features actress Tamannaah Bhatia as the brand ambassador
The association is aimed at celebrating self-expression, the brand said
The campaign has been conceptualised by FCB Kinnect
The brand film challenges gender stereotypes and biases
The campaign has been conceptualised by Ogilvy
The company also said, that McDonald's India's west and south zones have obtained test results from an NABL-accredited laboratory
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The IPO’s price band was fixed at Rs 270 to Rs 288 per equity share
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D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how to invest for profitable D2C...
As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth...
Before joining HiveMinds, Srinath was the Managing Director at Reprise Digital, Indonesia
The conference will be followed by the Pitch Best CMO Awards
The #SimplyMe digital campaign features brand ambassador Wamiqa Gabbi
The campaign has been conceived and scripted by Leo Burnett
With the 5G rollout by the top 2 telecom players in the country nearly complete, the A&M industry readies itself for a change in advertising...
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
Exhicon Events Media Solutions said that the relocation is in line with the company's recent acquisition of the Pinewoods Golf Club
Fevikwik Gel’s new TVC is part of its broader marketing strategy, which includes digital campaigns, social media promotions, and other advertising initiatives
Satish Nandgaonkar, who was 53, complained of chest pain shortly before his demise
Speaking to e4m, Sanjay Jaju said the govt’s digital spends is roughly 10 per cent; ministers, leaders have crores of social media followers & the...
Nita Ambani will be the Chairperson of the merged entity, Uday Shankar Vice Chairperson
In a BSE filing, Patanjali Foods, a part of Patanjali Group, clarified that observations made by the Supreme Court of India are unrelated to them
Neeraj Chopra will be the face of BPCL’s premium petrol ‘Speed’
The entire country is taken for a ride, says the court while passing the order on the misleading ads
Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, and member of ISA & MRSI managing committee on why ISA has backed ISEC and how the new...
Sumit Chaurasia elevated as Creative Head; Neeraj Toor joins as Creative Head, Tarkendra Kaul named Business Head
Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting
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Mia and RCB will be part of the #SheGotGame campaign
Dr Samir Shah is the first Indian-origin person to assume the top role at BBC
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Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
The event will take place in India from February 18th to March 9th, 2024
The Health Digital HealthComms 2024 offers an in-depth exploration into the rapidly evolving digital landscape within India's healthcare sector
As per media reports, companies like Ceat, Aramco, RuPay and Dream11 are in the fray for associate and special partner slots
Munish Atrey has been appointed as CRO-Indian Languages
In a chat with e4m, the directors of the Kolkata-based Emami Group talk about the company's 50-year success story and apsirations to become one of...
MIB minister Anurag Thakur, who was speaking at an event, cautioned that content regulation requires careful consideration as it calls for a balance between freedom...
Mishra is well known for her series Awaaz Overdrive on CNBC Awaaz
The multi-year partnerships spans for four seasons of the Women's Premier League
Amita Maheshwari was MD & Operating Director of Talent at Kedaara Capital; she was previously with Star India and The Walt Disney Company
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
The agency will leverage its data-centric approach to manage multi-channel planning for the rapidly emerging D2C Ayurvedic nutrition brand
The series of digital films encourages individuals to proactively manage their financial well-being with FGILI’s innovative approach to tax savings
The revenues were up 3.3% at Rs 885 crore
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The Valentine's Day campaign shares the heartfelt journey of customers who found their ultimate love language in Life Insurance
Tibrewala and Mehta’s stint with the company spans nearly 15 years
Gemini will be available in 40 languages as a paid application; out in English as of now
The Parliamentary Standing Committee on Communications and IT has raised concerns over the decline in cable TV subscribers & stressed the need to create a...
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Guest Column: Amrita Sharma, Co-Founder & Director, The Mixed Route Juice writes about Insights for Sustainable Engagement
Nimish Agrawal, Executive VP and Chief Marketing Officer, Niva Bupa Health Insurance, spoke to e4m about transforming the perception of insurance, the trends to watch...
The companies will reportedly enter into a joint venture to launch the service based on their combined professional and collegiate sports rights portfolio
Even though Jaju's experience across industries speak for him, not all seems a cakewalk as a host of unfinished tasks lie ahead
Sanjay Jaju has helmed various public service roles across departments and earned several laurels
Prior to this, Ashwath Swaminathan served as the Vice President of the Oral Care & Deodorants business at Hindustan Unilever Limited (HUL)
Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting
Bodhisatva Ganguli will primarily contribute to Moneycontrol, along with on-ground events
Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting
White Rivers Media wins ‘Independent Agency of the Year’ title, Monk Entertainment ‘Influencer Agency of the Year’; Yashraj Mukhate adjudged ‘Influencer of The Year’
Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from...
Gautam Surath has been with Publicis Groupe for over 20 years
The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks
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Guest Column: Mark Titus, AVP, Nippon Paint India (Decorative Division) writes how 2024 will be lead by Immersive Experiences, Hyperpersonalisation, Community Building and Micro-Influencer Marketing
Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024
Dream11’s overall advertising promotional expenses increased from Rs 2,158 crores in FY '22 to Rs 2,964 crores in FY’23
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From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers
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Mittal, Regional VP, India & Southwest Asia, Hyatt talks about 'Perfectly Yours 2.0', personalized wedding experiences, changing consumer trends. thriving wedding sector at Hyatt Hotels...
The campaign has been conceptualised by Ogilvy India
Sudhir Sitapati, MD and CEO of Godrej Consumer Products, was delivering the Subhas Ghosal Memorial Lecture at the Advertising Agencies Association of India (AAAI) event...
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Guest Column: Kamal Krishna, CEO at MOBILISE unveils the Next Frontier in SEO Strategies
Acer India's marketing head Sooraj Balakrishnan discusses how retail fared for the company in 2023, why gaming will be a priority for Acer even in...
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Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024
This year, gaming will zoom faster across the trajectory set by 2023, propelled by an influx of gamers, integration of non-endemic brands and the rise...
The connected TV universe is set to grow exponentially riding on OTT consumption and affordability of CTV and data, say experts
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The two-film campaign shows the emotional aspects of what goes behind every claim
The campaign has been conceptualised by Famous Innovations
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev industry, promoting responsible drinking and...
Ganguli has been working with The Economic Times since 1999
The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless of form, format or medium
Ganguli has been working with The Economic Times since 1999
Korla is a seasoned professional with 13 years of experience in communication and public relations
Expect the expected, says Ranbir Kapoor in the film created by Martech network, Wondrlab
Minhaz Fatima joins MyMuse after leading the brand, social and creative vertical at Fi
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Sociowash has already been doing overall strategic planning, campaigns and production for these Titan Company brands
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Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader Shifts in 2024
Amitesh Rao joins from McCann India where he was Executive Director - North and West Operations
Categories like alcohol products, real money gaming, betting, cryptocurrency, tobacco, etc. have been barred from bidding
Luigi Mirri will retain responsibility for The Hershey Company APAC
Sally Lee and Mini Sood Banerjee of Laneige talk to e4m about the rise of Korean skincare, challenges in India and 2024 plans
AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage
The Times Network has also announced new roles and elevations for Ranjit Kumar, Padmaja Joshi, Madhavdas G and Nikunj Dalmia
This year saw the gaming industry expanding its horizons with amendments to the IT Act, growth in collaborations and entrepreneurship, and brands taking a keen...
As per The New York Times, OpenAI and Microsoft used the newspaper’s articles for training AI tech and are responsible for damages amounting to "billions...
Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines in ITT for IPL 2024-2028
Domino’s India unveiled a new avatar, refreshed packaging, and an elevated dine-in experience. Sandeep Anand, EVP and CMO, reveals how the brand remains in sync...
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Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance
Shah Rukh Khan and Amitabh Bachchan are promoting Everest Pav Bhaji Masala
The business is to be handled by Open Mind, a specialised unit under GroupM. The account was earlier with Havas Media
The Asian Paints TVC is conceptualized by Ogilvy India
I&B minister Anurag Thakur has informed the Lok Sabha that 1,48,363 periodicals were registered with the Registrar of Newspapers for India in in 2023
I&B minister Anurag Thakur has informed the Lok Sabha that 1,48,363 periodicals were registered with the Registrar of Newspapers for India in in 2023
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Sunil Gadgil, Marketing Director, NIVEA India shares insights into the brand's recent campaign, strategic initiatives, dynamic consumer landscape, and innovative propelling NIVEA's success in India
The new look captures the essence of being more than just a brand – it's a companion for every joyful moment, the company said
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This collaboration marks Noise’s first-ever funding and a part of the Series A round
The TVC, with Salman Khan at its forefront, not only highlights the aesthetics and functionality of the bathware but also reinforces SOMANY's excellence
Mandanna will be face of the RUSKIT Brand
This is Abhinandan Mishra’s second stint at The Sunday Guardian. Prior to this, he was at Dainik Bhaskar as Deputy Editor
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From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention in the world of brands
The move changes the in-app purchase ecosystem largely, and is a big win for consumers as well as publishers, say experts
'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of...
The film makes the point on the role of homemakers, knowing what is best for the health of the family
The two new digital films for Ferrero Rocher and Ferrero Rocher Moments captures the magic and warmth of the holiday season
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Creates awareness around the need for multivitamins everyday through the brand film featuring Kajal
Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts...
The current President & CEO, Chip Bergh, is set to retire April 2024
The platform intends to provide opportunities for actors and writers to make a breakthrough in the film industry
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The Digital Campaign spotlights Intergenerational friendship & fosters meaningful connections by bridging the gap between the older & the younger generations
The campaign features actors Tiger Shroff, Prabhu Deva and Kapil Sharma showcasing All-New PayZapp’s strength as a payments app
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In the new role, Rahul will be spearheading the company’s overall business and creating a unique proposition in the FMCG space
The merged entity will comprise the TV portfolio of TV18, Digital assets of Network18 as also moneycontrol website and app
Maruti's Shashank Srivastava and Mindshare's Amin Lakhani offered a glimpse into the Mindshare-e4m Content Marketing Trends Report on Wednesday
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The brand aims at carving out a differentiated proposition in the female Casual & Expression Wear category
Parth Parekh, Lead Strategist - Programmatic, Mobavenue Media, took stage at e4m Programmatic Summit 2023 to shed light on the future of programmatic marketing and...
At e4m Programmatic Summit 2023, Nahar, Founder & CEO of Happilo, narrates the journey of building the popular dry fruit brand
In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia on the growth of audio...
Musk said the post in question was his 'dumbest ever'
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Will the estrangement between Gautam Singhania and Nawaz Modi Singhania impact Brand Raymond. Brand experts weigh in.
As Indian consumers seek recognition as global citizens, American shopping fests like Black Friday are set to get bigger, better and bolder in the coming...
The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due to the extensive user base...
The account was won following a multi-agency pitch and will be serviced by HiveMinds Mumbai office
They have been appointed as Managing Partner and Head for Team Reckitt
She served as Country Manager - Data & Digital Media at the agency
The film, released on digital platforms, encapsulates this heart-warming sentiment: kisi ki zindagi roshan karne se hi toh banti hai, Happy Diwali.
Nestlé India adds a new offering in their Millet-based product portfolio
As per sources, AP Parigi and Prashant Pandey will represent Times Group MD Vineet Jain on the board
The rapper has teamed up with the children of The Dharavi Dream Project to encourage handwashing among young Indians
The I&B Secretary said they have already got a green signal to present it before the Cabinet
Experts weigh in on the spook-tacular marketing opportunity that is Halloween, which is steadily bewitching Indian consumers
According to sources, Radio Mirchi is close second
Capossela departs after 32 years with the US-based tech giant
As e-commerce players continue to vie for consumer attention and time so as to fulfill metrics like ‘time spent on site’ and ‘click through rates’,...
Sahni, Category Lead - Doritos, PepsiCo India, talks to e4m about the launch of corn chip product Dinamita, crafting a TVC, the focus on digital...
The revenue of the company has grown 8% to $8.54 billion
Sharma was previously the Director of Consumer Business and the CEO of Airtel DTH
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts...
The partnership is for a period of two years
At the Pitch BFSI summit, V. Vaidyanathan, MD & CEO, IDFC First Bank, engaged in a keynote discussion with Dr. Annurag Batra, Chairman & Editor-in-Chief,...
From BPL to Everest, how Amitabh Bachchan became the compelling voice that lent gravitas to brands
The sector is set to reach $1 billion in 2023, says the Ampere Analysis report
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health
TV sector is set to grow at the CAGR of 3.9 percent by 2025. At 14.7 percent, digital has the highest projected growth rate across...
Mishra joined the organisation in June from CNN TV18 where he was the Uttar Pradesh Bureau Chief
Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile
Promotional expenses came down from Rs 866.6 crores in FY22 to Rs 597.8 crores in FY23
The ministry issued an advisory after a TV channel featured a person belonging to a banned organisation who made several untoward comments on air
The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines
This collaboration is expected to yield a variety of content across mediums, including films, web series and documentaries
The ministry has asked the regulator to consider AIDCF's request for allowing TV distributors the autonomy to break broadcast bouquets
He has been associated with Vodafone Idea for the past five years
The bill is likely to be addressed after next year's general elections
As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data or Raw Level Data
Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand...
She has over 19 years of leadership experience across Digital, Tech, E-commerce, Retail and Consumer Goods
Asks ratings body why it didn’t proactively disclose the MIB order
Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and much more
The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and the debate on measurements
Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign
The mandate was won following a multi-agency pitch
The tax will be applied not to each value of the bets placed but to the entry amount that users pay
Chandok was previously with Amazon Web Services (AWS) as the head of India and South Asia
With Q1 2024 results of most major newspapers showing a silver lining, we find out if the print media industry has inched closer to its...
Industry experts share the additional tax burden might shrink the active user base of gaming companies and thus reduce the funds available for advertising and...
Mitra will be reporting to the Head of Network, Ajit Varghese, as per reports
With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy
The move could reportedly incur liabilities that may amount to Rs 10,000 crore for the 40 gaming companies
Industry players term the decision as unfortunate and catastrophic; some say it could also boost the gaming black market
He will be hosting the prime time show on the channel.
A source privy to the development has confirmed the news to exchange4media
Donohue has earlier worked with PayPal, Square, Leanplum and Optimizely
An entirely new way of creating and consuming branded content and advertising is in the making, share industry heads
The report explores the growth of the online gaming landscape in India, how brands can leverage this billion-dollar industry and the road ahead
In an order, the ministry said that Sub News Broadcast Corporation Private Limited has misused the permission of ROSE TV channel
Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies
At Pitch CMO Summit Delhi 2023, industry experts discuss ‘Marketing in the Era of Technological Disruption'
During a fireside chat with Vivek Malhotra at Pitch CMO Summit, Shashank Shrivastava said it is crucial to allow employees to experiment and make mistakes...
The report seeks to decode the growth of the online gaming landscape in India and focus on how brands can leverage this billion-dollar industry
The summit will be held on 14th June, 2023, from 10am onwards in Delhi NCR
The incumbent agency is Havas Media, which has been handling the brand's integrated media duties account since 2020
Leo Burnett India wins Grand Prix & Digital Specialist Agency of The Year honour; FCB Group India wins Direct Specialist Agency of The Year and...
The return and rebranding has to be a well-laid-off plan, especially the marketing and advertising part of it, for them to regain consumer trust, say...
Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants, spoke to e4m about new additions to the company’s marketing mix, plans to focus on tier markets...
Sunil Bharti Mittal of Airtel and Gaurav Dalmia of Dalmia Holdings, it is believed, have helped the complex negotiations between Samir Jain and Vineet Jain...
Two BCCL officials and a top biz leader played a critical role in the settlement and were present when the MoU was signed
The OTT platform launched its $7 per month tier with ads in November 22
With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the way ahead for marketers
Jain will be reporting to Deepak Iyer, EVP and President - APAC, Middle East and AMEA
Smita Jatia has been appointed Vice Chairperson
These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium
We pick a few campaigns that topped our list amid the Mother’s Day marketing clutter this year
In the recent earnings call, Meta, Microsoft & Alphabet executives spoke about higher investment in AI as it has become a huge source of growth....
She was Sr. CD at Cheil India previously
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The layoffs will be done in multiple rounds, as per industry sources
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Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
Rizzle is compliant with MeitY social media regulations Rimix, the world’s first video mixing feature for short videos, continues to be creators’ favorite even after...
Sumit Lakhani, Chief Marketing Officer, Awfis, shares insights on adapting to consumer needs, evolving into an integrating workspace solution provider, and more ‘Work From Home’...
An initiative to encourage people to jump, as well as help the differently abled walk again Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health...
The brand has launched two TVCs as part of a 360-degree campaign, that will be aired in Karnataka, Tamil Nadu, Andhra Pradesh and Telangana Your...
BiWeekly esports tournaments with Rs 10 lakh prize money to be organised under Esports Arena Asia’s biggest Esports and skill gaming platform Mobile Premier...
New campaign to celebrate earth day The premium organic beauty brand Lotus Organics + has appointed the vivacious actress Dia Mirza as the Brand Ambassador...
Brand ambassadors, Amitabh Bachchan, Jaya Bachchan, Katrina Kaif, Prabhu Ganesan, Akkineni Nagarjuna and Manju Warrier portray key roles in the ad Kalyan Jewellers, one of...
79% of Indian Moms feel that the goodness of Traditional Foods like Doodh Roti, Parantha and Daliya are missing in Kid’s Diets Children’s...
Rashmika is a household name and a popular face among millennials, especially in the Southern states of the country McDonald’s India (West and South)...
The campaign continues with the brand’s purpose of partnering Mothers across India Nestlé Milkybar launches an innovative Augmented Reality based Wonders of Ocean campaign across...
A celebration of colours of Tamil Nadu that brings out its culture and traditions On the occasion of Tamil New Year, Nippon Paint (India), Asia’s...
The painting activities will be executed within the next couple of months Chennai Metro Rail Limited in association with Nippon Paint (India), Asia’s leading paint...
Scaling up by adding salient technological advancements and new services India’s leading short-format video app, Mitron, completed one year of successfully providing entertainment to Indians....
Tune into Colors Tamil on April 11, Sunday at 4 PM and repeat telecast on 7 PM to witness the direct premiere of ‘Sarbath’ ...
The celebration is of 25 years of enabling Indians to fulfil their dreams Modicare Limited, India’s first Direct Selling Company, marks a significant milestone in...
Provides a new way to create content Instagram today announced a new feature, Remix, to provide a new way to create,...
The brand has been associated with cricket leagues, championships for decades and with T20 franchisees since 2016 Kansai Nerolac Paints Ltd. (KNPL), one of the...
Partners with Sudarshan Pattnaik to create a Sand Art Installation #OdishaKe Liye capturing the symbols of pride of Odisha On Utkal Dibas, Tata Tea...
The association with MPL commenced last year in 2020 Kolkata Knight Riders (KKR) and Mobile Premier League (MPL), India’s largest esports and skill gaming...
The account was won following a multi-agency pitch and will be handled out of the agency’s Gurgaon office Havas Media India has won the...
Celebrates regional pride and highlights #DilSeRich for Delhi and #Dumdaar Holi for UPites In line with its hyperlocal strategy, Tata Tea Premium – Desh ki...
Aims to become India’s no.1 city-centric music and entertainment company In a move to develop a modern organization, one that is aligned to the brand’s...
Medimix Hand Sanitizer Gel is available at all major retail outlets and e-commerce platform Medimix the flagship brand from the renowned AVA group today announced...
The ninth edition of the Pitch CMO Awards acknowledges brands that put purpose at the centre of their growth strategy It’s been exactly a year...
To be available on all e-commerce platforms and other offline stores in the near future With a vision to expand its reach...
PhonePe is the “co-presenting sponsor” of the TV broadcast on Star and “Associate Sponsor” of Disney+Hotstar for the Digital broadcast of IPL 2021 PhonePe, India’s...
The digital-led campaign is conceptualised by Flying Cursor Interactive Royal DSM, a global, purpose-led, science-based company active in Nutrition, Health and Sustainable Living, launched...
New price variants by Mars Wrigley as part of its regionalization strategy aimed at penetration in smaller markets Mars Wrigley announced the launch of a...
Jeeru is a refreshing drink with a unique taste tailored for Indian tastebuds Mirum India, a full-service digital agency from the WPP Group, has won...
The core of the brand offering is a daily clear, matte look by virtue of the product’s brand promise Piramal Pharma Limited’s Consumer Products Division...
Shadowfax will collaborate with Drums Food International by offering E2E Rapid services Shadowfax Technologies, the leading integrated 3PL services provider today announced signing...
100% paperless process - End to end digital journey for customers, from buying to claims settlement on the platform In its endeavour...
The move is part of the conglomerate’s new global strategy called “Positive Beauty” aimed at inclusivity In a push for inclusivity, global FMCG giant Unilever...
Healthy snack kit for your hunger pangs, power-packed with full nutrition If you are well-aware of the effects of healthy food...
Self Love Crisis: 1 In 2 Women Worldwide Feel More Self-doubt Than Self-love A global report launched today by The Body Shop has...
Mi India pledges to help 500 girls with prosthetic arms Mi India, country’s No.1 Smartphone and No. 1 Smart TV brand has announced a new...
In collaboration with Mirchi the campaign encourages Men to break gender stereotypes and share the care work Mirchi and Philips Men’s Grooming join hands this...
‘Sapno Ki Azadi’ campaign by Modicare Limited comprises of a beautifully curated mix of initiatives After an impactful association last year Modicare Limited, one of...
Yami Gautam is brand ambassador for the intimate care wash Piramal Pharma Limited’s Consumer Products Division today announced its entry into feminine intimate care category...
Features Kartik Aaryan as the face of this digital film led campaign Mirchi Brewery, the creative solutions wing of Mirchi, has ideated and executed an...
Kapil was previously heading marketing at BookMyShow Fittr, one of the world’s largest community-driven online health and fitness brands, strengthens its core leadership team with...
In a bid to increase awareness around the importance of pediatric vaccination, GlaxoSmithKline Pharma rolled out a massive public interest campaign called “Health...
The new mandate covers integrated duties for two of Emami’s flagship brands Wondrlab, India’s largest platform-first martech company, has bagged the creative duties for FMCG...
Launches the special edition of TVS Scooty Pep+ exclusively for its customers in Tamil Nadu TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers,...
Khurrana will be the ambassador for soaps and handwashes It’s a Shubh Mangal moment that calls for a Badhai Ho! The Kolkata based Indian FMCG...
Comes up with a hard-hitting new film Dove’s latest film walks us through hard-hitting, real stories of beauty-based judgement and rejection faced by women during...
Bets big on marketing and advertising in 2021 In a bid to contribute towards a future with lesser human intervention in addressing daily chores, Milagrow-leading...
The rules also mandate OTT platforms to carry ratings such as U (universal) or A (adult) The government has framed draft rules for intermediaries and...
The campaign has been launched in form of a short video on key digital media platforms and leading OTT platform-Zee5 Fujifilm India...
The company aims to achieve INR 500cr revenue in overall Fans category by 2023 Luminous Power Technologies, a powerful and trustworthy brand with a...
South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai Indians won bid for Sachin...
The brand has launched Navneet’s popular ’21 Most Likely Question Sets Navneet Education Limited, India’s most trusted and loved education content provider is all set...
Starbucks India today announced the launch of ‘The Starbucks India Optimist Series’, a limited edition merchandise collection in collaboration with the lifestyle brand,...
Taking a spin on the clichéd narrative of love, Mirchi drives conversations around the stories of love from the LGBTQ+ community Mirchi, India’s no.1 city-centric...
The film will be released pan India in Hindi and Marathi languages Parle Products, India’s leading biscuits, snacks and confectionery manufacturer, has launched its latest...
MX Player becomes the first homegrown platform to introduce interactive narratives as a product innovation Reinventing branded content initiatives and bringing viewers skillfully-crafted content, entertainment...
Powered by AI and best in class data sets Maximize is the industry’s first product to allow end-to-end planning for fragmented target audiences Wavemaker...
Advertisers with Twitter will now have access to Times Internet’s premium content Twitter is where Indians come to get the latest content and conversation for...
The platform uses over two decades of BookMyShow’s rich user understanding and data insights to focus on personalised content discovery After entertaining millions of Indian...
Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings...
In a blog, Twitter Vice President, Product Keith Coleman wrote that Birdwatch allows people to identify misinformation in tweets Social media company Twitter has introduced...
A total of 120,000 new subscribers were added to Pay DTH platforms Pay DTH platforms added 120,000 new subscribers to attain a total active subscriber...
e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club...
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months...
The company has posted a consolidated net profit of Rs 9 crore HT Media, the publisher of Hindustan Times, Mint and Hindustan, has returned to...
According to reports, scenes featuring Zeeshan Ayyub as a college student playing a Hindu deity and Tigmanshu Dhulia's PM character insulting a Dalit person have...
The body warned advertisers that punishment for making such misleading claims will range from 2-year imprisonment to Rs 10 lakh in fine The Central Consumer...
The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads...
As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of a few news channels, keeping...
The streaming giant’s revenue stood at $6.64 billion Netflix has reported its Q4 2020 earnings. The streaming giant’s revenue stood at $6.64 billion. The earnings...
All the partnered 6 theatres in Tamil Nadu are branded with WOW hoardings and Plasma static ads WOW Skin Science, one of the fastest growing...
Aparna Bhosle, Business Head, Zee TV, said that their attempt has been to infuse the love story with as many authentic Punjabi elements as possible...
The news website has also conducted interviews with celebrities from the Tamil entertainment and film industry to see how the stars are planning to celebrate...
According to a report in Hindustan Times, the statute will define a framework for their self-regulation and address the issues of sensitive content and fake...
Mihir Karkare, EVP, Mirum India, said that they have great experience in implementing marketing automation solutions in the EdTech space Mirum India, a digital marketing...
WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help everyone understand our principles and...
This 11-episode YouTube series aims to bring forward the real-life experiences of industry experts through interactive one-on-one video chat sessions with Dia Mirza Brands Impact,...
Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year We finally bid adieu...
Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users...
Radio City topped in Bangalore and Big FM in Kolkata RAM Ratings for Week 46-49 is out with Fever FM reigning over the Mumbai and...
Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal...
Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders Advertising is overwhelmingly, unapologetically, unabashedly...
Industry observers weigh in on the ad-war and who actually gains from this one Industry observers weigh...
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...
As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership...
In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues Like most other industries, print...
Prominent male actors raise the issue of marital abuse, say #PoochnaZarooriHai after Criminal Justice: Behind Closed Doors sparks conversations around consent with or without marriage...
Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world DB Mudra Group has unveiled...
Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing strategy for 2021
Karnik, CCO at Dentsu Impact, Dentsu India, and mcgarrybowen India, announced his departure through a Facebook post on Friday Soumitra Karnik has stepped down from...
Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995,...
Mirum will be responsible for brand communication, digital strategy and execution apart from performance-focused media campaigns Mirum India, a premier full-service digital agency from the...
Her previous assignments have involved leadership and sales roles at Flipkart Ads, POKKT, 9X Media, Microsoft, Yahoo!, and Bennett Coleman & Co. Limited Dina D'Souza...
Buscemi departs after almost 7 years with the company Salesforce CMO Stephanie Buscemi has reportedly stepped down. She will be succeeded by Sarah Franklin, who...
The fitness icon will be representing the company's recently-launched product Maharishi Amrit Kalash Maharishi Ayurveda has roped in fitness icon Milind Soman as brand ambassador...
Guest Column: Shailesh Kapoor, Founder & CEO, Ormax Media, examines the road to recovery TV industry will be taking on the revenue front in 2021...
Of its Rs 4,017.11 crore income, the board reportedly made more than half (Rs 2,407.4 crore) through the 2018 Indian Premier League The Board of...
This transaction marks the complete exit from Nazara by WestBridge Ventures, which had been an early investor in Nazara since 2005 Nazara Technologies Limited (Nazara),...
The company aims to bring about a shift in preferences for contraceptives among Indian women Pee Safe, India’s leading hygiene and wellness brand is eyeing...
The company has launched a digital campaign to promote their new flavours Ice-cream brand Havmor has launched a new digital video with actress Yami Gautam,...
Conceptualised by Wunderman Thompson South Asia, the brand’s New Year’s film is a tribute to the positive human spirit Social distancing has brought everyone closer....
Guest Column: Abraham Thomas, CEO, Reliance Broadcast Network Limited, shares how pandemic has helped radio broadened its vision in terms of offerings to its listeners,...
The campaign titled ‘2020 ke Dost of the year’ celebrates friendships that made our year 2020 cheerful Domino’s Pizza has served up a...
Licence will be valid for a period of 20 years from the date of issue The ministry of information and broadcasting (MIB) Wednesday issued amended...
ITC Charmis ropes in actress Sanjana Sanghi as the face of the brand who is also seen in their latest TVC ...
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us To be...
Conceptualized by Studio Simple, the ad film blends five heartwarming everyday scenarios, focusing on how Microsoft’s technology empowers people to do more every day Microsoft...
MIB has given the company 15 days to remit the payment Direct to home operator Dish TV said in a regulatory filing that it received...
Beside the TVC, the brand's larger #InsideOutside campaign also comprises of a series of social media promotions Building on the importance of trust and hygiene...
The platform has roped in Satya Machiraju, Romita Mukherjee and Supriya Goswami to lead its next phase of growth driving digital adoption Whatfix today announced...
WinZO, one of India’s largest vernacular social-gaming platforms, has unveiled its brand new campaign that highlights and celebrates the small yet gratifying winning...
The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts...
Leaders in the sector talk about trends that the year witnessed and the noteworthy campaigns they executed This has been a challenging year for the...
As dentsu international announces a restructuring plan, Anand Bhadkamkar, CEO, India, dentsu, shares how this will impact the Indian market Given the situation of the...
Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time October 2020 saw the launch of the highly-anticipated Amazon...
BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App Started as Vivek & Co. in 1965 with a single...
Sr. Bachchan urges consumers to opt for the correct roof waterproofing technique for a lasting impact Dr. Fixit, from the house of Pidilite, today...
Move to drive integrated technology & analytics-driven growth in Marketing Services R K SWAMY HANSA, the largest Indian-owned and controlled Marketing Services Group announced the...
Running “Origami Champions contest” on Classmate’s Facebook or Instagram handle as part of the launch ITC Classmate has launched Origami notebooks, the...
e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing Series’ powered by Salesforce...
Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020,...
Vinod Thadani, Chief Digital Officer of Mindshare, talks about his journey at the agency, the digital transformation that is taking place in India, and more...
Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting government oversight Ever since the...
Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs Typically, the cement industry has eschewed...
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...
The fact-based campaign talks about 6 realities which make the inclusion of Mathrubhumi daily a must in...
Pathak is a senior leader with 20+ years of experience in blue-chip organizations across domestic and international markets Cloud communication platform Route Mobile Limited (“Route...
The company has also approved transfer of the digital publishing business of the company to Rapidcube Technologies Private Limited The Board of Directors of Zee...
The revenue growth is primarily attributed to an increased usage of cloud and other related services by existing and new customers in India Amazon Internet...
At the CII Big Picture Summit, Neerja Sekhar, Additional Secretary (Broadcasting) & CVO, MIB, said the ministry...
Madhavan, Chairman CII National Committee on Media & Entertainment and Managing Director, Star & Disney India, was...
The Union Minister for Information and Broadcasting said India will also set up a special pavilion at...
At the e4m-BBC World News webinar, industry experts dived into how advertisers should choose a brand-safe environment...
With the government allowing physical events in a limited way, experiential marketing experts are hoping that 2021 can bring some good news The ongoing pandemic...
Launches in 1-gram box packaging With winters arriving, there will be increase in use of Saffron, commonly known as ‘Kesar’ in India. This incredible spice...
The agency will be in charge of crafting a brand message that is exclusive to the clothing brand The contemporary clothing brand appointed Surat-based creative...
We have been working on getting the right content mix for our channels and the popularity of each genre, says OTL MD Jagi Mangat Panda...
Tribhuwan Joshi, Brand Communication, Public Relations & CSR, Fujifilm, talks on new business strategies, altered communications and marketing interventions, festive season offerings, and more Shift...
The body announced that the changes are a result of months of research, studying various global self-governing organisations The Federation of Indian Fantasy Sports, a...
In a conversation with Kailashnath Adhikari, Prakash, the Editor of ANI, shares her views on the manipulation...
Experts note that the recovery in the digital ecosystem has been V-shaped, setting the stage for big...
Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled with and the road to...
Gerhart, a longtime Mindshare employee, currently serves as the US CEO Adam Gerhart has been named the Global CEO of GroupM agency Mindshare, according to...
Program launched in association with India Food Network Nestlé India recently announced the launch of their year-long campaign “MAGGI Desh Ke liye 2 Minute –...
Launches 2 new fragrances, “Mangaldeep Classic Chandan“& “Mangaldeep Rose Chandan” Mangaldeep, ITC’s leading Agarbatti brand announces the launch of its brand new TVC...
Radio City garnered the most listenership in Bangalore and Radio Mirchi in Kolkata RAM Ratings for Week 41-44 is out with Fever FM continuing its...
The company’s advertisement revenue has dipped to Rs 5,367.88 crore from Rs 6,155.32 crore Media conglomerate Bennett Coleman and Company Ltd (BCCL) has posted a...
With the South being a key market for brands, the collaboration between four major South news media publishers gives brands a credible & high reach...
Thirumathi Hitler will be telecasted on weekdays from Monday-Friday between 6:30-7:00 PM Leading Tamil General Entertainment Channel – Zee Tamil is renowned for its unique...
WYP is Wondrlab’s first acquisition and its founder Amit Akali will now be co-founder and chief creative officer at Wondrlab Saurabh Varma’s newly founded platform-first...
The campaign features Bhumi Pednekar and appreciates Corona warriors The year 2020 has been challenging in more ways than one. People world over are still...
Prashant Panday, MD & CEO, Mirchi on the transformation of the iconic Radio Mirchi brand...
DAVID – Miami and INGO – Stockholm's The Moldy Whopper for Burger King king won for the best campaign. Geometry and MediaCom, VMLY&R were among...
The Group will also bring together Publicis' 80,000 employees on the Marcel platform Publicis Groupe has announced that it will be breaking its long-standing tradition...
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India,...
On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign,...
In addition to this, MPL has also partnered with popular influencers like Ashish Chanchlani and Elvish Yadav...
The film will be aired across popular GEC channels in Telugu, Tamil, Malayalam, Kannada, Bengali, Hindi and...
Roshan features in an international campaign communicating the ideology ‘what you do, ultimately matters’ so very apt in the New Normal Ascent Meditech Ltd....
All such advertisements must carry a mandatory warning message, the guidelines have said The Ministry of Information and Broadcasting (MIB) has issued an advisory directing...
The Group maintained that the publications will continue to have a strong digital presence Times Group has announced that it will be shutting down production...
According to Tarun Katial, the ‘implementation code’ flows from the self-regulatory code With Ministry of Information and Broadcasting (MIB) refusing to recognise its self-regulatory code,...
At e4m India Brand Conclave, Soubies, MD, JAPAC, Talkwalker, shared instances of how some brands had adopted to contactless norms On Day 2 of exchange4media’s...
Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that brands will not spend on...
As an extension of the new identity launch, Mirchi will be launching “Sirf Radio nahi, har Entertainment mein Mirchi hai” song featuring several artists Radio...
Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s marketing roadmap and further expansions...
Verizon Media ConnectID has been built for the cookie-less future of digital advertising Verizon Media has announced the launch of its new unified identity solution,...
Radio City gained the lion's share of listenership in Bangalore and Radio Mirchi in Kolkata Fever FM topped the charts for the largest listenership share...
Radio industry leaders share insights on the digital innovations they have curated and how brands can benefit from the rise in online integration The pandemic...
The brand has allocated Rs 16 crore for advertising in this financial year FirstCry, the online store for baby and kids’ products, has doubled its...
The Vintage edition will offer best of both worlds - Style & latest features More than ten years ago in India, a motorcycle offering the...
Sinha will work closely with the Group businesses to help drive growth and returns
Available in a range of choices – 10W-40, 10W-50, 15W-50 and 20W-50 for bikes and sports bikes along with 5W-40 for scooters Castrol,...
Many vendors have been time and again laying emphasis on the fact that their handsets are made in India The strong build-up against Chinese...
In keeping with its ongoing campaign, this move is aimed at drawing attention to the fact that wearing of masks is critical in our fight...
Cinema theatres will see a resurgence after the pandemic, the Chairman of Star & Disney India said at the 18th Hindustan Times Leadership Summit Cinema...
Playing the role of a contemporary mother, Rachna Banerjee puts a spin to the classic ‘Report Card’ conversation in every household
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television...
The Information & Broadcasting minister was speaking to Amish Devgan, Managing Editor, News18 Hindi
Based out of India, Mike will join Hero MotoCorp effective January 1, 2021, and report to Dr Pawan Munjal, Chairman & CEO of Hero MotoCorp...
The survey titled ‘Trust Misplaced?’ has been done by The Trust Project and Ipsos According to the global survey by The Trust Project and Ipsos...
On the second day of the event, influencer marketing experts shared the qualities required while going for an influencer During this pandemic, we have seen...
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...
In the virtual handover ceremony presided by the Chief Minister, Yogi Adityanath, the government expressed its gratitude...
The rapid growth, and the real danger of the negative impacts of RMG advertisements, prompted ASCI to develop advertising guidelines to ensure users are aware...
Amir's last stint was as an Executive Producer at Content Factory by Prodigious Wondrlab, has appointed Haiderali Amir as its Head – Content Production. Haiderali...
Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive...
Industry watchers point out the relatability, authenticity & cost-effectiveness that micro-influencers bring to the table make them sought-after Thanks to social media, marketing wizards over...
The independent digital news publishers opine that the government's move to cap FDI in digital news to 26% is regressive and detrimental to their future...
Prior to this, Paladhi was working as Public Relations Manager ...
The agency will manage the brand’s 360-degree digital marketing duties, including creatives, communications, and media strategy Yellophant Digital won the digital marketing mandate for Edmingle,...
Radio City has gained the lion's share of listenership in Bangalore and Radio Mirchi in Kolkata Fever FM topped the charts for the largest listenership...
Also launches gift packs of 4 Cones in Double Chocolate & Butterscotch this festive season Heritage Foods has launched ready to drink immunity...
Bajaj Almond Drops, the biggest brand in Bajaj Consumer Care Limited's haircare portfolio, has recently launched a campaign featuring Parineeti Chopra. With 'New...
Godrej Protekt, a personal and home hygiene brand from Godrej Consumer Products Limited (GCPL), unveiled new TVC’s for Protekt Health Soap and Protekt Air &...
Joy Personal Care, an Indian skincare brand from the aegis of RSH Global announced a new campaign for its popular winter-care product, Honey &...
Ropes in Cricket Star Shikhar Dhawan as the Global Brand Ambassador for EMASOL Emami Limited is ready to hit the Indian market with...
Amit Goenka as the President - Digital Businesses & Platforms will continue to lead ZEE5, along with other digital platforms, said the company Tarun Katial...
VMLY&R COMMERCE will be led by Global Chief Executive Officer Beth Ann Kaminkow, currently the Global CEO of Geometry WPP has announced the launch of...
The LPL is scheduled to kick-off from 26th November till December 16, 2020 In a major boost to the inaugural edition of the Lanka Premier...
Sruthijith takes over from Vinay Kamat who announced his resignation in September Sruthijith KK has been appointed as the Editor in Chief of Mint. He...
Nipun Marya, Director Brand strategy, Vivo India, shares more — on the new campaign launched around Diwali...
In a Public Notice, the Ministry has laid out the detailed actions to be undertaken by eligible entities to comply with this decision The Union...
On National Press Day, Javadekar spoke about the attack on press freedom and informed that the committee on TRP issue will bring out the report...
The channel will be premiering the TV movie headlined by popular toon Shiva 'Rise of the Technosapiens' Nickelodeon is set to make sure that kids...
The company also launched ShareChat Labs, a Centre of Excellence (CoE) in Palo Alto, its first establishment outside India ShareChat today announced that it...
'This is in line with the various innovations the group is embarking on, all with a view to offering our readers richer content,' said Shreyams...
The radio industry remains cautiously optimistic while ramping up offerings to keep brands invested in the medium The last few years have been all about...
NDTV Limited has registered a profit of Rs 5.3 crore, a turnaround of Rs 15.5 crore over the same quarter last year The NDTV Group...
Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal Entertainment network Viacom18 has registered an over four-fold increase in...
While Biswarup will focus on driving public policy for the company and building government alliances, Shyamanga will be responsible for developing and optimizing a tailored...
One of the campaigns, the Super Over Extra Earnings contest, was a quiz-based one like a Super Over in T20 Cricket Club FM, the radio...
The scope includes rolling out communications solutions for Teamonk to drive brand and product awareness for preference 80-dB Communications has been appointed as the PR...
Among the elected members are Atul Sharma, President, PRCAI; Kunal Kishore Sinha, Vice President, PRCAI and Sunayna Malik, Secretary, PRCAI The Public Relations Consultants Association...
Bedi spoke to exchange4media on MX Originals, why the OTT platform has stayed away from releasing Bollywood films & how 2020 has been fabulous for...
With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales...
The move follows the successful combination of other WPP agencies to create Wunderman Thompson, VMLY&R and BCW WPP’s AKQA and Grey are uniting to...
At the Governance Now's Visionary Talk series, Shelar speaks to Kailashnath Adhikari about the controversies surrounding Arnab Goswami's arrest and the integrity of the media...
Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government handing over the control of...
The project to give brands and advertisers across the Asia Pacific region morAdd Newe visibility into the programmatic supply chain GroupM announced the...
By advertising on ZEE5, brands can reach the right audience, through precise targeting & segmentation capabilities via Infonomix In an advertising campaign, identifying...
In a notification dated November 9, the President has approved the order to bring web films, digital news, etc. under I&B ministry headed by Prakash...
Prior to this, she was with Puma as associate director and head of marketing Debosmita Majumder has moved on from Puma as associate director and...
The Business Head of ZEEL’s new lifestyle channel Zee Zest shares more on the launch, lifestyle as a category and how the digital business of...
This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on...
Launches digital campaign focused on families’ experiences during the lockdown Dalmia Cement today launched a digital campaign- Apni Personal Space- which focusses on...
The brand will donate a percentage of proceeds from the sale of Welspun Reversible Bedsheets to an NGO that works for the betterment of domestic...
#DateKarLe challenge clocks over 250 million views, 27.7 million hearts and 7000+ videos on Josh Hit Bollywood music composer sibling ‘jodi’ Salim-Sulaiman,...
Mirum India will be responsible for providing managed services for Salesforce Marketing Cloud
The deal covers all international matches to be played in New Zealand till the end of 2025-2026 season Amazon Prime Video today announced its first...
Industry watchers note that the e-tailer festive ad spends may be at the same level as last...
Vivo India today released a heart-warming campaign #SmileWalaDiya to celebrate the upcoming festival of Diwali. The campaign is based on vivo India’s brand...
“Now cook delicious, restaurant like fried rice at home in Three easy steps!” MAGGI has expanded its ‘cooking aids & solutions’ portfolio with the introduction...
Mental wellness startup Mindhouse today announced its latest offering – Sleep Stories, a collection of tales, designed to help make bedtime a more calming and...
Nestlé MILKMAID has launched a new TVC which highlights that even though this Diwali is not the same, it can certainly be made special. ...
Gozoop Secures Digital Mandate For Taj Brand For Third Consecutive Year Gozoop has won the digital mandate for Taj Hotels for the...
Mansi Khanna of Google India & Prateek Bhardwaj of Lowe Lintas share the process that went into making the ad both relatable and distinct After...
The operating revenue for the quarter stands at Rs 846.4 crore, down 5.2% Y-o-Y Dish TV India Limited has reported consolidated subscription revenues of Rs...
Industry leaders say BARC’s efficiency should not be questioned solely because some channels have come under the scanner As the television industry grapples with the...
The brand includes a range of innovative hygiene products that are infused with neem extract and naturally derived active With the new normal...
RECMA is an the independent research firm that evaluates media agencies RECMA, the independent research firm that evaluates media agencies, has named dentsu X and...
The digital film feature Southern India’s popular actor-couple Sneha & Prasanna Godrej Expert, hair colour brand from the house of Godrej Consumer Products...
A conversational video between Mrs. Birla and Mr. Bachchan sought to address various aspects surrounding mental health in India Taking cognizance of the...
Consumers can choose from 8 Holiday Personality Teams to Participate Mahindra Holidays and Resorts has launched a new campaign called – Club Mahindra...
A tribute to MINI John Cooper Works GP MINI India introduces a new Limited Edition MINI John Cooper Works Hatch inspired by the...
The three-day event will bring together some of the leading names in the world of lifestyle, beauty and personal care Femina and Grazia India announce...
Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback Amidst...
Dr. Annurag Batra, Chairman and Editor-in-Chief of e4m & BW Businessworld group, writes why staying silent on the absolute misuse of state machinery and power...
Seeks recommendations for a ‘transparent and accountable’ system The Ministry of Information and Broadcasting (MIB) has decided to form a committee to review the guidelines...
Based on lockdown-led impetus that saw male participation in household chores; empathy to sustain Vim by Hindustan Unilever Ltd. ...
This Diwali Be a Zero, Not a Hero with Slurrp Farm’s Zero TransFat Mithas campaign Slurrp Farm, a brand made with love by...
Center fresh, the flagship brand of Perfetti Van Melle India, has been synonymous for enabling social confidence through fresh breath over the years....
Pay Later EMI options on Pine Labs PoS by major smartphone brands like Samsung, Apple, Vivo, Oppo Mobiles India, and OnePlus Pine Labs...
WOW Skin Science has announced its association with Bollywood star and climate warrior Bhumi Pednekar. Bhumi is now the brand ambassador for the...
Flipkart today announced that it has strengthened its gaming strategy through the acquisition of Intellectual Property from Mech Mocha, a mobile gaming startup that runs...
The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform levels, fare collection gates, staircases,...
As per industry experts, the official broadcaster has increased the ad rates by 15-20% As the 13th edition of Indian Premier League (IPL) gets close...
Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus areas and more A little...
Kindness is not an act but a way of life! This Diwali, Mankind Pharma has come up with a video campaign that...
Once again, live cricket is bringing joy to people across the country and the roar of the fans is loud and clear on...
India and Spain to lead adspend growth through 2022, says Zenith’s Business Intelligence – Video Entertainment report Zenith forecasts video entertainment advertising will shrink by...
Kartik Mahadev, Business Head, Premium Channels, ZEEL shares insights on the recently announced ZEE property that brings latest Hollywood movies in dubbed languages across ZEE’s...
Under this initiative, the brand communicated the citizens' good wishes for the police force and presented them with Chyawanprash to boost their immunity Moving forward...
ONE and Mi India innovate across sports and technology performance that’s “Made In India” ...
As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands Back on...
In Bangalore and Kolkata, Radio City and Radio Mirchi led respectively Fever FM maintained the lead, garnering the largest listenership share in Mumbai and Delhi...
Encourages people to keep their traditions alive without worrying about tooth sensitivity Sensodyne, the sensitivity toothpaste from GSK Consumer Healthcare has taken a...
Mirchi has always created innovative possibilities that bring alive our culture and festivals. With strict safety norms put in place, this year's Durga Puja was...
In partnership with Mirum India, Axis Mutual Fund launched a new SIP campaign as an investor awareness initiative The financial crisis brought about by the...
MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive according to the report The Indian...
Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing inventories to put...
Boat teamed up with popular Designer Masaba known for her quirky prints at Lakmé Fashion Week 2020 and unveiled a line of colorful...
Guest Column: Meenu Bagla, CMO, Cyient Ltd., writes the pandemic has again highlighted the value of human capital in ensuring business continuity and building resilience...
Samsung’s industry first finance schemes will allow consumers to buy up to 4 products and pay just one combined EMI Samsung, one of...
Collaborates with musicians like Baba Sehgal and Rupam Islam to create music as a part of festivities this year Celebrating the festive season...
The brand’s TV film shows how Melorra brings fashion and innovation together to create lightweight gold jewellery that can be worn anytime, anywhere
As per BARC data, the first 32 matches of IPL 2020 have been watched by 361 million...
Industry players say with brands trying to make the most of the pent-up consumer demand, Print has attracted a fair share of the advertisers’ money...
The revolutionary black alkaline water has gained popularity among Bollywood celebrities such as TaapseePannu, NehaDhupia, Tiger Shroff and leading Sports personalities such as Hardik Pandya...
Introduces Mi Scholarship worth INR 2 Crore for thousands of students across India to pursue higher education Mi India, India’s number one...
Johri joins as President - Business (SA), Misra is President (Content & Intl. Markets), Amit Goenka will be President (Digital Businesses & Platforms) & Shariq...
He is currently the COO of the company IPG veteran Philippe Krakowsky has been named the next CEO of the company. Krakowsky takes over from...
Expands a new product to the existing range of merchandise targetting 5-7% contribution from merchandise sales to the overall revenue by 2025 ...
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...
As per the MIB advisory, the rule aims at prohibiting surrogate advertisements while allowing ads of genuine...
Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Uber emphasizes on the need for marketers to be meaningful in their actions and...
Sumita Dutta, Executive Director (Corporate Affairs), SAIL says that crisis opens up new challenges and businesses that spot the trend and seize new opportunities will...
Sumit Lakhani, CMO, Awfis lists the top trends driving the marketing function in Real Estate companies during the pandemic It took one virus a couple...
Mirza, Managing Director & CEO for Dr. Oetker in India & SAARC countries, tells us how the company connected with consumers and encouraged them to...
Shah, Vice President, Media Partners Asia, shares interesting insights on how the telecom sector will impact the...
Intel Capital joins the list of marquee firms who have recently invested in Jio Platforms, taking the...
Smita Murarka, VP-Marketing, Duroflex says that consumers will look for the fluidity of purchase between brick-and-mortar and online platforms and integrating both will be key...
Ramnik Chhabra, Director & Head Marketing, Motilal Oswal Financial Services Limited (MOFSL) says a lesson for marketers from the pandemic is that even if physically...
The role of technology in delivering marketing solutions is becoming more important and then ever before. Recognising this change, Mirum has appointed Kalpesh Patel as...
On the occasion of International Yoga Day, Castrol India refreshes the Castrol CRB Turbomax Truck Aasana and CRB Plus Khet Aasana programme to...
Led by three girls, Team BlitzkriegXP to focus on competition, content creation and talent discovery 121XP, India's first ever Out-of-the-line agency, today announced...
Provides support to 5000 daily wage workers by distributing dry ration and hygiene kits GlaxoSmithKline (GSK) Consumer Healthcare, one of the leading consumer...
Gambhir has resigned for personal reasons and will step down as Managing Director and CEO on June 30 Godrej Consumer Products Limited (GCPL) has announced...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Kanika Mittal, Business Head, Twitter India showcases how Twitter is empowering brands to...
To provide hygiene kits consisting of masks and sanitizers to over 40,000 families of farmers, truck drivers, factory workers, salespeople, retailers, and delivery executives...
The only Gel with 100% Organic Aloe Leaf Extract, Antiseptic Herbs & Vitamin E for Healthy, Hydrated and Nourished Skin and Hair
Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads and greater interest from advertisers,...
The campaign has been conceptualised and executed by BBH India Vivo has launched the vivo V19 with a new campaign starring Aamir Khan. The campaign...
Available for recharges & bill payments on Paytm, online payments on internet apps and also for buying home essentials from kirana stores India’s leading financial...
The brand has implemented a stringent 42- point checklist to ensure the highest degree of safety and hygiene across its dine-in, delivery and take-out services...
Sunil Kataria, CEO - India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the recent Godrej Expert Rich Crème’s...
With this, Jio Platforms has raised Rs 87,655.35 crore from global technology and growth investors like Facebook, Silver Lake and Vista Equity Partners in six...
An online trivia quiz on Cricket, Bajaj Finserv EMI Network and Vivo V19 smartphone Bajaj Finance Limited, the lending arm of Bajaj...
As the effects of Covid-19 unravel, Sushil Goswami, General Manager – Marketing, CPD India & Nepal, The Himalaya Drug Company lists critical pointers in working...
Xiaomi, India’s number one smartphone and smart TV brand, launched an innovative campaign #NoStringsAttached to announce its first audio product under Redmi - Redmi Earbuds...
Provides complimentary lubricants to essential service workers and conducts sanitization drives at independent workshops Castrol India Limited salutes essential service...
The service has been launched in select cities in West and South India to provide safe, hygienic and convenient food to customers...
Ajoy Chawla, CEO - Jewellery Division, Titan Company Limited says personalised experience is at the core of what the brand stands...
JioSaavn Merges Music & Lifestyle with subscriber-only deals on health and wellness brands. JioSaavn, the largest streaming service for...
India's best-selling chocolate brand, Cadbury Dairy Milk has replaced its logo with the words 'Thank You'. The domestic help, the driver, the...
Hindustan Unilever Limited (HUL) today announced its partnership with Fullarton Distilleries to manufacture and donate 10 Lakh (1 Million) medical-grade sanitizers to doctors...
Anchored by MakeMyTrip, India’s 29 leading travel and hospitality companies commit to keep travelers’ safety front & centre as travel opens up
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Karan Kumar, CMO, DLF Limited says that consumers today expect brands to not...
The account will be handled out of the agency’s Mumbai office Nerolac Paints has added Leo Burnett to its roster of creative agencies after a...
Amit Doshi, Chief Marketing Officer, Lenovo India, says the brand is going for a digital-first campaign that includes a long format web film and end-to-end...
Kellogg’s, India’s leading breakfast cereal brand, launched an all-digital user-generated content campaign titled #PassTheBowl to exhort consumers to start their day with a...
Mirum India has won the mandate for social media management and online query management for WileyNXT. WileyNXT is an innovative learning solution from John Wiley...
According to industry experts, digital advertising is expected to be a clear winner with MSMEs trusting the medium more than ever to reach out to...
Sanjaya Mariwala, Managing Director, OmniActive Health Technologies, which offers a wide range of premium, scientifically validated ingredients to customers in the dietary supplements...
Oommen has been associated with Myntra for the past seven years Myntra has elevated Aashish Benjamin Oommen as Senior Director – Marketing, as per media...
Company will donate Rs 500 to PM Cares Fund for each pledge and contribution In an effort to applaud the work of...
With his quirky coolness and swag Salman Khan becomes the new icon of Navratna oil, popularly known as ‘Raahat Raja’ ...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sumit Sehgal, CMO, Sheela Foam Ltd. says that for marketers subjective evaluation will...
Harsh Deep Chhabra, Ajay Mehta, Nikhil Mayne and Samraat Kakkar to take on new leadership roles Mindshare, India’s largest media agency...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anurag Kumar, Chief Communications Officer, Tata Sky Limited says that the current pandemic...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID-19', Sushil Goswami, General Manager -Marketing, CPD India & Nepal, The Himalaya Drug Company...
Conceptualized by Ogilvy India, the film was narrated by Piyush Pandey and directed by Neha Kaul of...
The fortnightly show will allow players to register on Paytm Insider, audition and get a chance to perform online at the finale to win...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?,Amitabh Pande, Country Marketing Manager, IKEA India says that brands that ‘show up’ during...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Amit Tiwari, Vice President – Marketing HAVELLS India Ltd, India says that the...
CaratLane - A Tanishq Partnership leverages it’s omnichannel presence across the country to make its jewellery increasingly accessible to customers. The brand has taken multiple...
The new shows coming to JioSaavn cover diverse millennial-centric topics and modern social issues. Marking six stellar additions to a growing portfolio of...
Produced in association with Chhota Bheem, the song elucidates the 5 steps recommended by WHO to prevent spread of Covid-19 Jelimals, a beloved confectionery...
Products like hand sanitisers, anti-smoking/nicotine gums, multivitamin tablets, experdine gargle amongst others, made available to consumers via robust delivery channels across 45 cities...
Every year, starting March as mercury levels soar to record high temperatures, air-conditioning brands unleash their communication across media enticing consumers to their brands. Traditionally,...
Kellogg’s, India’s leading breakfast cereals brand, is helping parents table breakfast with an innovative twist, through its all-digital ‘21 Days 21 Recipes’ campaign....
The support hotline would educate advertisers on how to deal with the current crisis and increase relevant traffic and sales efficiency Admitad has launched...
Urges citizens to use a clean, dry and hygienic towel after washing hands Welspun India Limited’s leading domestic brand, Welspun, has launched a...
Dabur Group Pledges Support to Fight COVID-19 Pandemic The Dabur Group pledges support towards India’s Fight against the COVID-19 by lending a hand...
Easy Trip Planners Limited (“EaseMyTrip”) one of the key online travel agencies in India has come forward to fight against the deadly covid-19...
MyTeam11-One of India’s leading fantasy sports platform with a user base of over 15 million users today announced the launch of the MyTeam11...
In a film conceptualised and virtually directed by Prasoon Pandey, the Indian Film Industry pledges to support and sustain over One lakh daily wage earners...
Nathalie Amiel-Ferrault, Vice President, Customer Experience and Marketing, FedEx Express Middle East, Indian Subcontinent and Africa lays down the case of how creating an environment...
Deploys multi-pronged battle plan across states to defeat Coronavirus To strengthen the Government’s initiatives in its fight against Coronavirus, JK Organisation has pledged Rs...
IDFC FIRST Bank today announced the signing of India’s most iconic personality, Mr. Amitabh Bachchan, as its first ever brand ambassador. Mr. Bachchan is a...
New design celebrates both the brand’s rich history and contemporary vision The Glenlivet, a global leader within the booming single malt Scotch category,...
Leverages the platform to create awareness about their campaign #SkinOfCourage, which empowers acid attack survivors RSH Global, a leading personal skincare company under the...
Mobile Tata Salt Therapy rooms were stationed at prominent locations in the national capital Madison Media and Madison Turnt along with TATA Salt have conceptualised...
eCommerce On helps clients build on a foundation of understanding of the sector through four key areas from the shopper’s point of view Kantar has...
Aseem Kaushik elevated to Head of Asia Pacific Region for Professional Products Division
Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak...
Dentsu India Slingshot, a marketing solutions outfit from Dentsu India - a Dentsu Aegis Network (DAN) agency, has bagged the digital creative duties...
In the ad, Nykaa and Laxmi challenge the beauty standards women have grown accustomed to all their lives Nykaa has created a campaign called #WhatMakesYouBeautiful...
Femina commissioned a research report titled ‘All About Women’ which sheds key insights on lifestyle, work-life balance, relationships and habits of a working millennial mother...
Origami Creative has been awarded the creative duties of Bengaluru-based organic food brand Pure & Sure. The Phalada Organic Consumer Products Pvt Ltd -owned brand...
Tie-up promises simple products and a frictionless purchasing journey for customers HDFC Life, one of Indias leading life insurance companies, announced its tie-up...
Consumer goods industry is growing at a very fast pace. In just a decade’s time, the industry has evolved like never before and the credit...
Over 5 billion impressions and 10,000+ User Generated Content in just three days LAY’S, India’s favourite potato chip brand, took
Eco India is a co-production between Germany’s international broadcaster Deutsche Welle and Scroll.in DW’s weekly flagship programme for India - Eco India - completed one...
Sirohi has worked with organisations like Nestle India, Reckitt Benckiser India and Dabur Anamika Sirohi who recently quit Hindware is all set to join Amway...
The campaign is heavily promoted on the digital platform having personalization and video marketing at its core to maximize consumer engagement...
Cargill, today announced Sumit Gupta as the India leader for Cargill Business Services (CBS). In this role, he will provide strategic leadership for CBS in...
Brand’s milestone restaurant launched at Bangalore’s Mantri Square Mall Taco Bell, the world's leading Mexican-inspired restaurant brand, announced the completion of an important...
As a part of the campaign, three ad films have gone live on TV and digital platforms across India. The campaign conceptualised by Ogilvy India-West...
Kellogg India Private Limited joins hands with The Breakfast Revolution and Sesame Workshop India in a collaborative initiative aptly called ‘Bright Start’. The program brings...
With this digital activation, Mirum India also aims to highlight the brand’s thought leadership in kitchen spaces Mirum India, a part of the WPP group,...
The Essel Group (“Group”) is planning to sell ~16.5% stake in ZEE Entertainment Enterprises Limited (“ZEEL”) to financial investors. The Group seeks to sell up...
CupShup – an independent advertising start-up, has joined hands with Oxfam India, to campaign for fair wages and better living conditions of tea...
Global Sportswear giant adidas and Jammu & Kashmir based football club Real Kashmir FC together unveiled the club’s 2019-2020 home jersey dedicating it to fans...
Collaboration integrates Tappy’s contactless payment chips with Mastercard’s tokenization technology to enable payment functionality in a limitless range of fashion accessories, starting with Timex Group’s...
The current number 1 DJ Duo in the world, Belgian house music superstars, Dimitri Vegas Like Mike are currently on a whirlwind Sunburn...
In a YouGov study, a considerable number of millennial respondents who were born between 1981 and 1996 said they want to bring back...
A scientifically researched nutritional supplement with time-tested traditional ingredients, for children aged between 3 and 10 years The Himalaya Drug Company,...
Yulu, a Micro-Mobility Platform service with a mission to solve first mile, last mile and short distance commute problems in urban cities has...
The brand aims to bring out the hidden football talent from the north-eastern hinterlands Keeping up the spirit to support India’s budding sports talent, Asian...
If there is one word which describes India the best, it’s diversity. Diversity in cultures, entertainment, food and more. This diversity is probably reflected the...
Marketing in today's digital age, is no longer limited to all that goes into building brands & their awareness - but includes sales revenues as...
ITC’s leading hygiene and health brand, Savlon through its initiative Savlon Swasth India Mission commemorates Global Handwashing Day, with a call for good hand hygiene...
The collaboration led to a market-first integrated campaign across print, digital, TV and OOH When Renault partnered with OMD to launch its newest car, TRIBER,...
In his new role, Mithun will drive growth and access to working capital for MSMEs across the Lendingkart platform Lendingkart Technologies Private...
Nova Eyewear, the global eyewear brand from the house of Vision Rx Lab has flagged off its “Put an end to #Myopia,” campaign on World...
Through this association, Dish TV and d2h subscribers will be able to seamlessly access Amazon Prime Video app on their TV Dish TV India Limited,...
The campaign for the launch of Nexon EV, featuring celebrity couple Milind Soman and Ankita Konwar, will include seven videos capturing their journey from Manali...
The Times of India campaign Mass Aaschhen Tumi Kothaye? Calls out to all the daughters who are away from home The Times of India has...
The Pitch CMO Summit Chennai 2019 will be held at the Taj Coromandel, on Friday, October 4 After Mumbai, Delhi and Bangalore, exchange4media Group is...
As per Securities and Exchange Commission, Comscore and Serge Matta have agreed to pay penalties of $5 million and $700,000 respectively The Securities and Exchange...
Under the new service, subscribers can access award-winning and Oscar-nominated short films like Adnyat, The Schoolbag, Dark Brew, Juice, Skin, Late afternoon and more Keeping...
World’s leading personal computer maker, Lenovo, recently took a new step towards smart computing. The technology giant launched its latest campaign, "Smarter technology for all"...
Protinex Kesar Badam is positioned as a nutrition supplement exclusive for the Indian palate Nutricia International Pvt. Ltd. (Danone India), with its...
Happy mcgarrybowen, the creative and design agency from the house of Dentsu Aegis Network, has further strengthened its creative prowess with the appointment...
Launches first PVR Cinemas in Sri Ganganagar, Rajasthan PVR Cinemas, the leading multiplex player in India, announced its momentous achievement to become India’s largest and...
The jeans brand expands its innerwear category in north India Pepe Jeans London has entered the North...
Das, Co-founder & Director of Mydia 100 Communications, has had an earlier stint with Zee News as CEO Media veteran Barun Das has joined TV9...
Colgate communicates the benefits through a parody video created with The Singing Dentist - Milad Shadrooh, actors Manish Paul & Pranitha Subhash, and fitness trainer...
Developed by the Publicis Groupe, Dubai, the campaign includes a series of videos that pay tribute to Indian farmers Celebrating its 30 years partnership with...
The multi-channel campaign, comprising six TVCs, Digital, Radio & Outdoor, brings alive features of the app and how they benefit users Content discovery platform...
The remix is orchestrated entirely from Made in India Xiaomi products Xiaomi India, India’s number one smartphone and smart TV brand has announced an...
Brand has Launched An Exclusive Range Mission Mangal Collection in over 700 Peter England Stores The leading menswear brand from Aditya Birla Fashion...
Kajaria Ceramics, India’s No. 1 tile company has just rolled out its brand campaign for 2019. A 360- degree power packed multimedia campaign...
Emphasises the ‘Power Of One’ with a heart-warming video With freedom in our minds, faith in our words, pride in our hearts and memories in...
Technology is instrumental in delivery of Ayurvedic healthcare services, standardization, drug control and quality control The third edition of Oja Festival, India’s premier...
Pan Vilas Premium Elaichi released their new advertisement campaign with a set of TVCs starring Manoj Bajpai, Jameel Khan and Elli Avram.
upUgo is a platform that imparts comprehensive sports training to children and young adults Amit Gupta, former CEO Asianet News Media & Entertainment Ltd. has...
Shein, a leading online e-commerce fast fashion brand joins hands with Make a Wish Foundation, an NGO that grants wishes of children with...
The concept of marketing has changed over time and it still continues to change till this day. Marketing supposedly evolved through classical stages as well...
Reminding the young Indian spectacle wearer of the several embarrassing situations their spectacles have landed them in, Bausch and Lomb India announced the launch of...
The campaign features Xiaomi’s new smartphone brand endorser, Ranveer Singh playing characters with a strong comical tone while using the Redmi Note 7 Pro Xiaomi,...
Sinha has worked in the marketing domain for more than 14 years across companies such as Pernod Ricard, MillerCoors and alcohol beverage start-ups across different...
Pitch CMO 2019: Surana, VP, New Product Development, DS Group emphasized the growth of influencer marketing paradigm in India and how it is helping brands...
Vats, Group CEO & Managing Director, Viacom 18 Media, spoke about ‘Harmonising chaos in a new world order’ The Pitch CMO Summit 2019, Delhi, kicked...
The Pitch CMO Summit and Awards will take place on March 7 at ITC Maratha in Mumbai The Laqshya Pitch CMO Awards 2019 is a...
In eight years, Xiaomi has grown from another phone maker to taking the electronic and mobile world by a storm from revenues there to exceed...
When it comes to Ayurveda, there are few brands quite as authentic or as easily recognizable as Medimix It hails back in its...
Aditya Birla Health Insurance Co. Limited (ABHICL), the health insurance arm of Aditya Birla Capital Limited (ABCL), today announced the launch of its...
Syska LED has decided to be partners with Sony Entertainment Television’s ‘The Kapil Sharma Show’. Each week, someone from the audience of the comedy talk...
Three months after its soft launch across 190+ countries, digital entertainment platform
L to R Ajay Kumar Reddy, Captain of Indian Men’s Blind Cricket Team, Keshav Biyani, Head – Home and Personal Care, Future Consumer...
Aditya Birla Health Insurance Co. Limited (ABHICL), the Health Insurance arm of Aditya Birla Capital Limited, a significant non-bank financial services, launches a...
Godrej Hit, from the house of Godrej Consumer Products Limited, is a well-known household insecticide brand, trusted by millions of households in India,...
Since its beginning in 2014, Xiaomi India witnessed phenomenal success in the smartphone industry. Xiaomi currently dominates the smartphone market with a substantial 29.7% share...
Perfetti Van Melle India has launched Center Fresh Mints, an offering that expands the much-loved Center Fresh brand into the mint candy segment.Center Fresh Mints...
Championing the cause of #HealthySkinIsWow, FMCG major Emami Limited, launches the all new “BoroPlus Doodh Kesar Body Lotion” to beat winter dryness.
ITC’s leading incense stick brand, Mangaldeep, launches a unique ‘slice of life’ campaign that depicts everyday conversations with God. With Bhumika Chawla as...
Onida recently launched a new ad campaign, “Maximum Impact – Maximum Sound” for their newly launched KY Super thunder smart TV. Pratyush Chinmoy – Head...
Dish TV India Limited, the world’s largest single-country DTH Company, launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the...
One97 Communications Limited, that owns the brand Paytm, India’s largest digital payments company today announced that its set to offer 10 Cr worth prizes...
Zee Entertainment Enterprises Limited (ZEEL), a leading media & entertainment powerhouse, announced the launch of
CEAT Ltd. renewed its association with one of world’s most swashbuckling batsmen; Rohit Sharma for a period of 3 years. Rohit Sharma is the first...
Adidas has had a long history of associating with football globally. In a first, the sportswear manufacturer has announced a partnership with an Indian football...
adidas India announced its official partnership with Real Kashmir Football Club (RKFC), the first football team from the valley to qualify for the...
The series marks a year-long partnership between Epigamia and Pocket Aces, and a 6-month long partnership between Pepperfry and Pocket Aces....
Savlon, ITC’s leading health and hygiene brand, on World Sight Day introduced Braille enabled packs of Savlon Antiseptic liquid. In line with ITC’s...
Vodafone Idea Limited, India’s leading telecom service provider, launched Vodafone Sakhi, a first-of-its kind mobile based safety service, designed exclusively for women.A bouquet of features...
Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, has launched a new campaign for Top Ramen for its rapidly growing...
European footwear major Bata has roped in Bollywood actor Sushant Singh Rajput as the brand ambassador to promote its new stylish and casual...
FMCG major Britannia Industries Ltd. recently celebrated its 100th year of business. The company also unveiled its new and redesigned logo to reflect future plans...
Dish TV India Limited, world’s largest single-country DTH Company, is delighted to introduce a never heard before value added service-‘Thriller Active’ offering best thriller and...
ALTBalaji, the digital platform of Balaji Telefilms Limited, has entered into a strategic partnership with global technology leader Xiaomi through its Mi TV,...
There is no limit to what a child can achieve as long as there is confidence and determination, along with the love and...
DreamHack is one of the world’s largest digital gaming festivals in the world Event to be live streamed on VOOT...
Marico Limited has launched its newest brand ‘True Roots’, that delays hair greying^ from the roots. True Roots Botanical Hair Tonic is dermatologically tested and...
Prime Minister Modi turns 68 today and will be celebrating his birthday in his parliamentary constituency of Varanasi today. India has seen tremendous progress under...
Titan’s perfume brand Skinn has partnered with OMI, the outdoor agency arm of Laqshya Media Group to launch and execute a campaign for...
Designed and conceptualised by WATConsult for Suicide Prevention India Foundation, the campaign encourages the measures to stop suicides. According...
Celebrating the spirit of Ganesh Chaturthi in Maharashtra, Philips Lighting launched Philips Hue illuminated ‘Ganpati-on-Wheels’ mobile vans in the state. These vans are specially illuminated...
India’s five-year brand value growth stronger than BrandZ Chinese and Global rankings In their strongest year yet, the collective value of India’s...
MAGNIFIES THE SPIRITED RIVALRY BETWEEN INDIA AND PAKISTAN Star Sports, the official broadcaster of the Unimoni Asia Cup has unveiled a new TVC...
Tonic Worldwide, an independent digital agency has launched a unique research division called ‘Gipsi’. Gipsi was born out of clients' need to get...
FreakOut, the global marketing technology ad network and part of FreakOut Holdings, has appointed Ashish Trivedi as the Country Head of FreakOut India. The strategic...
ACC Limited, one of India’s leading manufacturers of cement and ready mix concrete, announced the expansion of its leadership team with the appointment of Mr...
~ The campaign aims at positioning the brand with its global appeal of racing along with various on ground activities ~...
Won in a multi-agency pitch, the account will be handled by WATConsult, Delhi WATConsult, the digital and social media...
~The Mandhana Retail Ventures Ltd to launch India’s first omni-channel e-commerce portal by a fashion retail brand~ Being Human, the clothing line with...
Mankind Pharma introduces its new product to prevent constipation Ayurvedic-based formulation, KABZEND is available in trendy 50g bottle packaging at Rs.50/- Mankind Pharma,...
Horlicks launched Badne ki Bhookh in 2017, showcasing children and their hunger to grow in different ways. This year, Horlicks dials up the passion by...
· World’s leading travel channel Travelxp brings 100% originally-produced world class travel content in 4K HDR to TELUS Optik TV viewers in...
Castrol India Limited, India’s leading automotive and industrial lubricant manufacturing and marketing company, announced the appointment of Sangeeta Talwar as an independent non-executive director to...
~Introduces ‘Know Your Rights’ as part of its #AbSamjhautaNahin philosophy~ ~Collaborates with Supreme Court Advocate Karuna...
The brands include Boroplus (Range of skincare products), Kesh King (Range of haircare products), Emami 7 Oils In One Hair Oil and Emami...
Ventures into the Wires and Cables segment SYSKA Group, a home grown brand has entered the Wires and Cables segment in...
Paul Mitchell, America’s high performance hair care brand, introduces Mitch, a range dedicated to men, in India. With busy and engaging lifestyle, men often tend...
News18 India, Network18’s general Hindi News channels, has in recent time witnessed unprecedented growth. The channel has emerged as the No. 1 channel in the...
Mahindra Adventure, known for creating India’s first and only Off-road Training Academy has been contributing immensely towards the ‘off road adventure’ market since its inception...
Yamaha Motor India (YMI) celebrated the 63rd anniversary of its parent company, Yamaha Motor Company Ltd. at all its offices and plant locations...
“Go Green”: Upgrade to an A.O.Smith Green Series RO Water Purifier Get Rs 3000 off on Your...
ScoopWhoop Media, today announced the appointment of Vinay Gupta as Senior Vice President, Technology. He will be responsible for transforming user experience, innovation...
In today’s fast changing world, the reasons that brought yesterdays’ customer to your hotel are evolving. Big brands are buying up hotels and merging like...
The International Day of Yoga celebration saw over 100 participantsfrom Kendriya Sainik Board, Department of Ex-ServicemenWelfare (Ministry of Defence) and Ola Sainiks ...
From aspirations and dreams, to reality. The story of each Miss India contestant makes one desire to achieve more. fbb, one of India’s largest...
~Addictive stories & entertainment created exclusively for young bharat~ ScoopWhoop, India's most exciting youth media brand has renamed its Hindi content...
The global business and communications consultancy Sterling Media has been shortlisted for PR Firm of the Year at the annual UK-India Awards 2018, which...
The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group. It witnesses a gathering of the best minds in the...
Dentsu Impact, the creative agency from Dentsu Aegis Network, has launched a new campaign for Oppo’s latest phone - the F7, powered by AI (Artificial...
Vision-Box is announcing that it is opening a new office in New Delhi, India, strategically expanding the company’s worldwide presence. The new regional...
The Vivo Pro Kabaddi Player Auctions 2018 redefined the Kabaddi Ecosystem: · Raider Prashant Kumar Rai bags the highest...
Indian Web space is evolving and we as an audience have also evolved. From short clips to web series, online content has seen a huge...
Actor turned entrepreneur Sushant Singh Rajput collaborated with NITI AAYOG’S flagship initiative, the Women Entrepreneurship Platform (WEP). The agreement was signed in the presence of...
World’s Toughest T20 reaches a new highpoint with Prof Dean Jones & team taking on rival KIWI Scott Styris & team in a debate moderated...
Cricket is considered synonymous with sports in India. There is a new love emerging though, and that is football. In 2017 FIFA U-17 World Cup...
Over 100+ unique styles starting at INR 999 Flipkart Fashion, India's largest online fashion store, announces the launch of its in house label...
A. O. Smith has been recognized as “India’s Most Trusted Water Heater Brand” in the Brand Trust Report 2018. Commenting at this recognition ...
The weekend is over but the weekend hangover of the much-talked about royal wedding is not. The royal wedding of Prince Harry and Meghan Markle...
Mindshare, India’s largest full service media agency and a part of GroupM, has recently collaborated with world renowned Swedish automobile manufacturing company Volvo...
Tuborg Open is back! American super producer and DJ Diplo, who was part of last year’s campaign, returns with Danish rising star and long term...
Dentsu Impact, the creative agency from Dentsu Aegis Network, has launched a new campaign for Hitachi, positioning it as a ‘brand accessible for...
Tata Sky’s latest high decibel ATL campaign this season, highlights its multiple entertainment offerings with two versions – one featuring Amitabh Bachchan and the other...
Changes happening Observe the trends, take action to exploit those particular trends, because if we don’t, we might become obsolete very quickly. This specially holds...
The Pitch CMO Summit Delhi edition took place yesterday at the Leela Ambience Gurgaon. Speakers at the summit included Vijay Mansukhani (MD, ONIDA), Sudip Ghose...
Kingfisher gets pranking this IPL season, all in good times As we enter the 11th season of T20 cricket’s most electrifying platform the...
Conceptualised and designed by WATConsult, ‘Beat the Crave’ campaign aims to help consumers adapt a healthy lifestyle
The newest campaign ‘Chadha Le Taazgi’ features a contemporary version of a popular Bollywood classic
A session was conducted at Women Economic Forum held in New Delhi on “Ten steps to start-up success” where Norah Casey, Author, Broadcaster, Publisher, Harmonia...
Talking about Brand Experience at the Women Economic Forum held at New Delhi, Kanika Agarwal, CEO and Founder, FemPeers, Passion Peers & Rapid Rabbits, Singapore...
The first day of Women Economic Forum held at New Delhi saw leading entrepreneurs and businesswomen from various fields. The theme for the five day...
Global sportswear brand PUMA is all set to launch its latest campaign celebrating fearless women and their pursuit of personal achievement. PUMA India’s women ambassador...
Initiative rolled out on the latest version of the PUMA TRAC app World Health Day, observed on April 7th every year, aims to promote healthier...
So, we have all bid goodbye to an iconic brand like Strand book store but cannot bid goodbye to all the linked memories. And within...
Somany Ceramics Limited, a leading player in the Indian ceramic industry, announced their association with Royal Challengers Bangalore as the ‘official partner’ for the eleventh...
WEF 2018 will see the participation of 2000 leaders and entrepreneurs from all continents across the world and from all States of India who will...
The third day of Goafest 2018 saw Sania Mirza, the ace tennis player talking about the importance of sports. She highlighted the fact that sports...
Dream11, has launched an integrated campaign #DimaagSeDhoni featuring its Brand Ambassador, the iconic cricketer and former Indian cricket captain Mahendra Singh Dhoni. Dream11’s new advertising...
Gulf Oil Lubricants India Limited, a Hinduja Group Company, has re-launched its flagship 2-wheeler engine oil Gulf Pride 4T Plus in a trendy, new pack...
Veejay Ram Nakra, Chief of Sales & Marketing, Automotive Division Mahindra & Mahindra, shared at the PITCH CMO Summit 2018 that in the automobile category,...
Amir Khan comes on board as Vivo India readies for blockbuster growth in the future Vivo, the global premium smartphone brand, has announced Aamir Khan,...
At the recently held Pitch CMO Summit, the flagship property of the e4m Group, Sanjay Behl, CEO, Raymond, led an insightful talk on ‘Building brands...
At the recently held Pitch CMO Summit, the flagship property of the e4m Group, Amazon's Ravi Desai spelt out its goal to be the most...
Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in a first, BCCI & Star...
Mahindra Lifespaces, the real estate and infrastructure development arm of the Mahindra Group, has unveiled its #Joyfulhomecomings social media campaign which aims to spread joy...
Dr.Fixit, from the house of Pidilite, unveiled its new TVC campaign featuring legendary actor Amitabh Bachchan. The TVC aims to create awareness among home owners...
Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up WATConsult,...
Emami Limited, one of the leading FMCG companies in India, has entered into an agreement for strategic investment in Brillare Science Pvt Ltd (“Brillare”) through...
Under the patronage of the French Ministry of Culture, the Embassy of France and Institut Français in India in collaboration with TV France International will...
KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...
DSPORT, a sports TV channel by Discovery Communications India, has acquired the exclusive rights to broadcast season two of the Poker Sports League (PSL), the...
It does not come as a surprise to me that technology has taken over our lives, slowly but steadily making each one of us crave...
Music video is the next chapter of Shell’s award-winning #makethefuture campaign on clean energy initiatives Shell and a band of international stars unveil a new...
While millennials are not vastly different from the rest, but the pace of change they represent is significant. They are from the generation that has...
With a continued focus on offering an exceptional brand-forward experience to Indian customers, Tata CLiQ, the Tata group’s multi-brand e-commerce platform further delights its customers...
The first-ever exchange4media Conclave, South, the regional version of the flagship event by the Group, was held in Bengaluru on December 1, 2017 at Royal...
In order to sensitise people about the destructive effects of climate change, GAIL (India) Ltd released a short film titled, ‘Kadvi Hawa Badlo’. The film...
Tata Salt Lite has announced it's support for the 6th edition of COLORS Pinkathon in Mumbai this week. Super model, actor, Ultraman and Pinkathon founder...
COMIO India presents one of the most unique security smartphone feature we have all been waiting for, The Intruder Selfie. Available across the entire smartphone...
Sodexo, employee motivation & benefits services, announced its partnership with the Bengaluru-based startup, Goodbox. Employees who use Sodexo Meal Cards can now enjoy the ease...
- Contest winners will get a chance to drive with Mika Häkkinen - Gurugram will experience the roar of the Caparo T1 as Mika Häkkinen...
HSIL, a sanitary ware company, and makers of Hindware have launched a new super-premium brand ALCHYMI. In a first of its kind association, the new...
In a bid to attract new consumers, Berger Paints has partnered with Sussanne Roshan and The Charcoal Project to innovate its offer with the launch...
A recent report by UK based global market research firm Mintel indicates that India is one of the fastest growing markets for chocolate. As per...
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Peter Honegg, MD & CEO, Mercedes Benz India[/caption] Mercedes Benz entered the Indian market in 1994 and reached the top 100 most trusted brands of...
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A handy guide
While categories like FMCG a
Although online advertising forms a small chunk of the overall ad pie - only three per cent of the total ad spends - the mood...
The Power of One [caption id="attachment_4015" align="alignright" width="260" caption="Ajay Kakar"]