ICMA 2024: HUL, Mindshare, White Rivers Media take home top honours

The exchange4media Group on Wednesday hosted the grand 9th edition of the Indian Content & Marketing Awards (ICMA) in Mumbai, bringing together industry leaders, creators, and marketers for a spectacular evening celebrating the best in content marketing. The star-studded event was a gathering of leaders to celebrate growth and innovation within the content space and recognise groundbreaking work and the creative minds behind it.

ICMA provides recognition to content marketing campaigns and celebrates the content makers for their outstanding work, creativity, compelling campaigns and innovation. The key awards of the night in the Excellence category were bagged by Hindustan Unilever (HUL) , Mindshare and White Rivers Media. HUL was awarded the ‘Brand of the Year’ title, Mindshare was named the ‘Agency of the Year’, while White Rivers Media was adjudged the ‘Independent Agency of the Year’.

Talking about the metal tally, HUL bagged 6 gold metals and 5 silver metals across categories, Mindshare won a total of 15 gold metals and 10 silver metals while White Rivers Media won 5 golds, 5 silver and 2 bronze metals across categories. Among the key brands that won big at ICMA 2024 are Viacom18, Future Generali India Insurance Company Ltd Brand, Nestle, Britannia Industries Ltd, Bisleri, Saregama India Ltd and Dabur while agencies including Havas Play, broadcaster Shemaroo Entertainment Ltd were honoured for their impactful and impressive work.

The jury of ICMA 2024 was chaired by Rajneet Kohli, Chief Executive Officer & Executive Director, Britannia while the Co Jury Chair was Dr. Annurag Batra, Chairman and Editor in Chief, BW BusinessWorld and Founder, exchange4media Group. The other jury members were renowned personalities from the industry.

ICMA recognizes outstanding content marketing campaigns and content makers for their path-breaking work and innovation. The glamorous night was not just an awards ceremony but a significant networking opportunity, uniting the best minds under one roof. The awards celebrated brands and agencies who have redefined the art of storytelling and brand communication through innovative content strategies.

Here’s the complete list of winners: