Co-CEOs of Mirum India, WPP’s digital marketing agency, Hareesh Tibrewala and Sanjay Mehta, have stepped down from their roles. Tibrewala shared the same over a LinkedIn post. The duo will continue to be on the Mirum Board. The agency has appointed Mihir Karkare as the MD of the agency. Karkare co-founded Mirum in 2009 along with Tibrewala and Mehta.

Mehta wrote on LinkedIn, “As I continue to remain a director and an advisor, this is not a farewell post, simply one about the internal transition. As and when a complete exit happens, there will be many others to thank and acknowledge. As a co-founder of the business, I will always see the company as my 'baby' and the interests of the business, the team, and the work that we deliver to our clients, will always remain important to me.”

“In my mind, the one thing that defines the last 15 years of this organisation is - constant evolution. From starting as a Social Media agency, building full-service digital capabilities, getting acquired by WPP, morphing into Mirum, doing so much work with JWT / WT / VML, building our MarTech, Media, SMCC, Health businesses etc and so much more - the evolution has been ceaseless,” Karkare wrote.

Prior to Mirum, Karkare was a technologist working on pre-iPhone mobile and early web 2.0 products for the enterprise.

Tibrewala shared, “Pleased to inform you that a planned leadership transition has happened at Mirum. After having led Mirum, now for about 15 years, I (and Sanjay Mehta) have stepped down from my role as CEO and handed the baton to our next-gen leadership.”

Tibrewala and Mehta’s stint with the company spans nearly 15 years.