Rashmika Mandanna onboarded as Crocs ambassador for India

Crocs has onboarded actor Rashmika Mandanna as its global ambassador from India.

As part of this strategic partnership, the collaboration officially launches with “Your Crocs. Your Story. Your World.”
As the face of the Indian edition of the global ‘Your Crocs, Your Story, Your World’ campaign, Rashmika embodies the spirit of personal storytelling through style.

“Crocs has always been a brand I’ve felt connected to — I love the fun colors, quirky silhouettes, and the unapologetic individuality they stand for.” said Rashmika Mandanna. “If you know me, you know I never shy away from expressing myself. Whether it’s my love for K-pop, Korean snacks, or sunflowers — I wear my heart on my sleeve. With Crocs and Jibbitz™, I get to bring that side of me to life and create something that’s completely my own. I’m so excited for my fans across India to experience the ‘Your Crocs. Your Story. Your World.’ campaign and discover how they can express their own unique style with Crocs.”
Yann Le Bozec, Head of Crocs International Marketing, shared, “Rashmika embodies everything Crocs stands for—authenticity, confidence, and personal expression. Her incredible reach across India, especially among young audiences, makes her the perfect ambassador to amplify our connection with the local consumer. With Rashmika leading our campaign, we’re excited to inspire a new generation to celebrate their individuality with Crocs.”

Sharing his thoughts, Akshat Gupt, CCO & Co-Founder, Kulfi Collective, said: “Crocs has always been about self-expression. Through this campaign, we wanted to elevate Jibbitz™ as a storytelling device—one that visually captures how our experiences shape us. It’s about owning your world, your way, and Rashmika brings this to life beautifully.”

This 360-degree campaign will roll out across digital, social, retail, and exclusive brand experiences.