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Fantasy sports giant Dream11 has reportedly decided to step away from sponsoring the Indian cricket team. The move comes days after implementation of the Promotion and Regulation of Online Gaming Bill, which bans all real money-based online games in India.
According to a media report, Dream11 officials visited the BCCI headquarters in Mumbai and personally informed the board’s CEO of their withdrawal. The cricket body is now expected to float a fresh tender to secure a replacement.
Industry observers say the board could be hoping for a short window before the presidential assent, which would allow the team to continue with Dream11 during the Asia Cup and give BCCI time to finalize a new sponsor.
Dream11 had replaced Byju’s in 2023 through a three-year deal worth ?358 crore, with payments of ?3 crore for home games and ?1 crore for away matches.
The men’s team is scheduled to compete in the Asia Cup in the UAE from September 9, while the women’s side will take on Australia at home from September 14.
Potential contenders for the jersey sponsorship include current IPL partner Tata, long-standing brands such as Jio and Adani and new-age players like Zerodha.
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