News-Update:  Preetam Thingalaya leaves Mirum, Joins Eshtory

In a significant industry move, Preetam Thingalaya has stepped down from his role at Mirum India, a VML company, to join OrangeGlobal Stories, also known as "Eshtory," an emerging audio storytelling platform, as its Head of Marketing.

Thingalaya brings over two decades of robust experience across leading agency businesses, including stints at Mindshare, PHD Media, and Hungama. At Mirum India, he led the media practice, where he was instrumental in driving business growth and providing strategic direction with a sharp focus on programmatic and performance marketing.

His extensive expertise in digital and media strategies is set to strengthen Eshtory’s positioning in the competitive audio storytelling space. As the platform aims to build a strong connection with Indian audiences and brands, Thingalaya’s leadership in marketing will play a key role in shaping its growth trajectory.

This transition underscores the increasing demand for seasoned professionals with a deep understanding of the intersection between creativity, data, and technology. Thingalaya’s move to Eshtory is indicative of the opportunities audio storytelling platforms are exploring in India’s fast-evolving digital ecosystem.