The Pitch CMO Summit and Awards will take place on March 7 at ITC Maratha in Mumbai The Laqshya Pitch CMO Awards 2019 is a flagship property of the exchange4media group. It witnesses a gathering of the best minds in the business of marketing. It recognises and rewards exceptional work done by senior leaders across categories in the field of Marketing & Communication. The 11th edition of Pitch CMO Summit, an all-day conference, will see conversations revolve around current and relevant marketing topics in a changing global market scenario. With user habits becoming increasingly available to marketers through IoT, Individualisation is definitely reshaping the future of the global marketing landscape. At Pitch CMO Summit, this year marketers will speak about why ‘data – driven individualisation’ should be central to a brands’ marketing strategy and how will it redefine the ROI for the particular business. The event will take place on March 7 at ITC Maratha in Mumbai. Industry leaders, who won the #PitchCMOAwards last year shared their thoughts around the significant of the Pitch CMO Awards, how best it is and their overall experience. Manan Shah, Director- Marketing, Truecaller said, “The Pitch CMO Summit is one of those rare platforms that recognises the talent and contributions of unsung heroes from marketing. Not to mention, a great networking platform for all of us. I was delighted to be awarded by them last year and look forward to meeting more people from the brethren this year too. I wish e4m and the organisers of the Pitch CMO Summit, a great success this year too!” Amit Tiwari, Vice- President, Havells India Limited, won the award for ‘BEST FINANCIAL PERFORMANCE’, “It was a fabulous experience in terms of overall orchestration of the event. The process was quite robust and transparent, in which you don’t have to file your nominations but it has been calibrated on what the company’s performance with your contribution can be looked for. I would say, it’s one of the best awards in the CMO category I have seen, lot of potential for it grow. All the best for the coming one,” he said. “It was an honour to have been picked to receive the Pitch CMO award on behalf of all my colleagues at Kotak last year. Validation is valuable, especially in financial services marketing, where the link between our work and ROI for the firm is tenuous at best,” said Karthi Marshan, Head Marketing, Kotak Mahindra Group. Anjana Ghosh, Director- Marketing, Bisleri International Private Ltd, said, “exchange4media and their Pitch Magazine hold esteem position in the advertising industry. Any recognition and appreciation from such an acclaimed organisation definitely means a lot to a marketer. I am happy to have received one such appreciation and also thankful for the same.” “It was a real pleasure to get the CMO recognition as it showed the investment done by my brand team in elevating the brand positioning and the consumer experience and sentiment at the same time. A journey initiated few years ago and that successfully is taking the brand to new heights. I would like to thank Pitch CMO for awarding such high profiles in the different industries across the country and for organising a very dynamic, engaging and interesting summit. It was a real source of inspiration,” said Silvia Tallon, Senior Marketing Director, Reebok.