Noida-based food service company Jubilant FoodWorks Limited, the Indian franchise of Domino’s, is believed to have awarded its media mandate to GroupM India. The business will be handled by Open Mind, a specialised unit under GroupM.

The account is believed to be worth Rs 200 crore. The account was earlier with Havas Media.

exchange4media reached out to Jubilant FoodWorks Limited, Mindshare and Havas for comments but did not receive any response until the filing of this story.

Sources say that all major agencies had participated in the pitch for the company’s pizza restaurant brandDomino's.

Jubilant FoodWorks Limited is an Indian food service company, which holds the master franchise for Domino’s Pizza in India, Nepal, Sri Lanka and Bangladesh. Other brands owned by the company include Popeyes in India, Bangladesh, Nepal and Bhutan; Dunkin’ Donuts in India. The company also has two restaurant brands – Ekdum! and Hong’s Kitchen. It’s part of the Jubilant Bhartia Group, which is owned by Shyam Sunder Bhartia and Hari Bhartia.

Outside of the United States, India is currently the biggest market for Domino’s Pizza, which was first opened in New Delhi in 1996. The company also holds the distinction of being the first food service company in India to launch online and mobile ordering.