Urges citizens to use a clean, dry and hygienic towel after washing hands

Welspun India Limited’s leading domestic brand, Welspun, has launched a digital campaign in public interest to raise awareness around personal hygiene and towel cleanliness in light of the current global pandemic. Through this campaign, Welspun not only aims to educate people about the importance of washing hands thoroughly, but also of drying them in a proper manner.

Amidst the increasingly escalating impact of COVID-19, personal hygiene and regular washing of hands is gaining prominence as one of the key steps to prevent the spread of the virus. However, another crucial aspect of the process is to ensure complete drying of hands with a clean towel. People often use damp towels and clothes to dry hands, share towels with other members, or do not wash their towels frequently, all of which can be unhealthy practices. With an aim to highlight the significance of using a safe, dry and hygienic towel post a hand wash, Welspun has introduced an impactful digital video advisory, which is live on YouTube and Facebook.

In its efforts to combat COVID- 19, Welspun Group has undertaken multiple initiatives on Health, Safety, Wellness and Learning for all its employees. Most importantly and recently, the organisation switched capacities to manufacture disinfectant wipes and surgical masks in order to meet the unhealthy gap between demand and supply for personal protection gear, to support government.

Speaking about the campaign, Ms. Dipali Goenka, Jt. MD & CEO, Welspun India Limited said, “As India comes together to combat the spread of novel coronavirus, it is imperative and incumbent on every individual to ensure personal hygiene and safety. With an aim to create awareness around not just regular hand wash but also adoption of healthy ways of drying them, Welspun has launched a new digital campaign. It sensitises and urges people to use clean and hygienic towels to ensure safety of oneself and others.”

The humid environment of bathrooms and toilets as well as damp towels are high-risk places for growth and transmission of bacteria and disease causing pathogens. An article in the Mayo Clinic Journal, titled The Hygienic Efficacy of Different Hand-Drying Methods, states that transmission of bacteria is more likely to occur from wet skin than from a dry skin, therefore, proper drying of hands after washing should be an integral part of the hand hygiene process in health care. WHO and UNICEF guidelines also state that drying hands with a clean towel is critical. Welspun endeavours to build consciousness around this, through its new campaign.