KISNA Launches ‘Khushi Ke Har Pal Ke Liye’ with Shahid Kapoor & Mira Rajput Kapoor

KISNA Diamond and Gold Jewellery has unveiled its latest brand campaign, ‘Khushi Ke Har Pal Ke Liye, KISNA’, featuring actors Shahid Kapoor and Mira Rajput Kapoor. Rolled out across television, cinemas, digital platforms and large-format outdoor media, the campaign strengthens the brand’s core positioning  that jewellery is not reserved only for milestone occasions, but is equally meant to be part of everyday expressions of happiness.

The campaign follows KISNA’s recent announcement of Shahid and Mira as brand ambassadors, The ad film centres on small moments of connection that form the fabric of daily life, aligning with KISNA’s belief that diamonds embellish not just grand events but the subtle joys that people cherish most.

Set inside a KISNA store,The playful banter sets the tone for an easy, intimate storyline that feels grounded and sincere. The narrative then shifts into a montage of festive occasions, with Mira styled in different KISNA pieces for her sister’s wedding functions  from the wedding ceremony to the sangeet and the cocktail night. The film circles back to the store with a celebratory visual of fireworks in the background as Shahid gestures to jewellery meant for special days, holidays, and even everyday wear. The moment comes full circle when Mira gifts Shahid a ring, symbolising shared appreciation rather than one-sided gestures. The film closes with the line, “Khushi ke har pal ke liye diamonds. Aur diamonds ke liye KISNA.”

https://youtu.be/GujEsFlSvtM?si=mUKobw-tZdgLlFP6

Commenting on the campaign, Ghanshyam Dholakia, Founder and Managing Director, Hari Krishna Group, said that Shahid and Mira bring a natural warmth that resonates with the brand’s ethos.Parag Shah, CEO, KISNA Diamond and Gold Jewellery, noted that the concept stems from the belief that true celebration lives in daily moments of affection and connection. He explained that the 360-degree approach ensures the campaign feels accessible and emotionally rooted, showing how jewellery becomes a meaningful expression of shared joy rather than just a ceremony staple.

Sharing their experience, Shahid Kapoor said the campaign resonated because it reflects real life where jewellery is woven into both small joys and grand milestones. He described the association as a journey rooted in authenticity, craftsmanship and emotional connection.
Mira Rajput Kapoor echoed the sentiment, adding that KISNA’s approach to jewellery feels effortless and personal, elevating everyday elegance while naturally complementing special occasions.