e4m Auto Marketing Awards: Tata Motors, Maruti Suzuki, Mahindra & Mahindra bag top honours

The exchange4media Group hosted the inaugural edition of the e4m Auto Marketing Awards today, February 19, 2025, in New Delhi. The awards recognised and celebrated marketing stories that have pushed boundaries, sparked powerful connections, and set new benchmarks for creativity and impact in the automotive ecosystem. The spectacular awards night was attended by industry luminaries, experts and business heads from the automotive and marketing space.

The big award of the night was bagged by Tata Motors as it was named the ‘Brand of The Year’. The brand won a staggering 31 metals across categories for its creativity and innovation. Tata Motors won 11 gold, 11 silver and 9 bronze metals across various categories for its extraordinary campaigns.  

Among the other brands that took home the highest number of metals include Maruti Suzuki, Mahindra & Mahindra, Castrol and Skoda. The agencies that won big at the e4m Auto Marketing Awards 2025 were Mindshare, PHD Media, Hansa Cequity, TBWA and Havas.

Coming to the metal tally, Maruti Suzuki took home 22 metals, including 2 golds, 9 silver and 7 bronze metals for their exemplary work and innovation, Mahindra & Mahindra bagged 21 metals including 14 golds, 6 silver and 1 bronze metals, Castrol walked away with 19 metals which included 9 golds, 7 silver and 3 bronze metals and Skoda won 18 metals including 7 golds, 5 silver and 6 bronze metals across categories. 

Among top agencies that took home the most metals, Mindshare walked away with as many as 45 metals including 16 gold metals, 17 silver and 12 bronze metals across categories, PHD Media won 22 metals with 8 golds, 8 silver and 6 bronze metals, Hansa Cequity took home 14 metals in total including 11 golds and 3 silver metals, TBWA bagged 13 metals including 6 golds, 5 silver and 2 bronze metals and Havas won 11 metals including 4 golds, 4 silver and 3 bronze metals across categories.

The e4m Auto Marketing Awards recognise the most inspiring marketing stories that have pushed boundaries, sparked powerful connections, and set new benchmarks for creativity and impact. From digital dominance to experiential engagement, these awards celebrate the vision and execution that bring automotive brands to life, engaging audiences across the nation. The awards honour the pioneers who continue to reimagine the future of automotive marketing, celebrating their outstanding achievements and setting a new standard for the industry. 

The Jury Chair for e4m Auto Marketing Awards 2025 was Rajesh Jejurikar, Executive Director and CEO (Auto and Farm Sector) at Mahindra Group while the Jury President was Partho Banerjee, Senior Executive Officer Marketing & Sales, Maruti Suzuki India Ltd. The other jury members are eminent figures from the automotive, advertising, and media industries.

Here is the complete list of winners: