The third edition of the Pitch BFSI Marketing Summit & Awards will be held on September 24 in Mumbai, bringing together leading marketers, innovators, and thought leaders from the banking, financial services, and insurance (BFSI) sector. With a power-packed agenda featuring standalone sessions, fireside chats, and engaging panel discussions, the summit promises to spark meaningful conversations around the future of BFSI marketing. Experts will share insights on a wide range of topics and explore the transformative shifts shaping the BFSI industry, the challenges, opportunities, and more.
One of the key highlights of the summit is a panel discussion on the topic 'One-in-a-Billion Journeys: How AI is Reimagining Storytelling Across the Funnel'. The panellists are Manav Verma, CMO, IIFL (India Infoline Group); Elizabeth Venkataraman, Executive Director - Marketing, Shriram Finance Limited; Geetanjali Chugh Kothari, CMO, Generali Central Life Insurance and Arvind Iyer, Head- Marketing, Piramal Finance Limited.
The conversation will focus on how BFSI brands are leveraging artificial intelligence to move beyond static campaigns, creating dynamic and data-driven narratives that evolve in real time with customer behaviour. During the discussion, experts will decode how AI-driven strategies are helping brands connect with audiences on a deeper, more personalized level while ensuring campaigns stay relevant and impactful.
As BFSI brands look to strengthen customer relationships, AI is emerging as a tool that not only drives awareness but also influences decisions, loyalty, and trust. Hence, this session is aimed at exploring the powerful intersection of emotional storytelling and performance outcomes. Additionally, the speakers will share insights on how AI is enabling consistent, personalized storytelling across multiple touchpoints—whether digital, human-led, or offline.
The Co-presenting partner of the conference is YAAP, while the Gold Partner is Frodoh.
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