Social Media has seen several changes in a bid to engage the masses through novel experiences. Moving from traditional media, brands need to up their game in the social media environment to maintain their connection with the modern consumer. As social media sees continuously changing trends that influence user preferences, brands need to be more vigilant in their engagement approach. In a bid to remain relevant in the current times, here are some social media strategies that brands in the modern day need to focus on:

Center Yourself Around the Brand Story

In the current times, brands need to centre their social media content around the brand story. Applying innovative ideas for Reason to Believe (RTB) by indulging in a fresh approach to storytelling can attract the target audience’s attention. One can strategize a showcase of the brand's unique selling propositions and core values by narrating a story that connects with the audience on their level.

Stay True to Core Beliefs

While it's essential to innovate and evolve, brands should not compromise their deeply rooted core beliefs. Maintaining a consistent tone in messaging builds brand trust, and leads consumers to engage with the content given the gratifying values showcased by the brand.

Short Format Video Content

Short-format video content has become a go-to tool for brands to engage with their target audience. Short-format videos are consumable hassle-free and can convey a compelling message within seconds.

Snackable Content Creation

Contemporary humour-led pieces of information are received well by the target audience. Leveraging humour and memes can bring in significant impressions to the posts, as they entertain while building a relatable connection.

 Use Influencers to Tell a Brand Story

Influencer marketing continues to remain in fashion given its cost-effective and strategic outreach characteristics. Partnering with influencers enables brands to engage with niche audiences and benefit from the authenticity that influencers bring to their recommendations.

 Basic Media Promotions Always On

Maintaining a consistent presence through basic media promotions remains crucial as the "always-on" approach helps to keep the brand within easy reach of the audience. Engaging in regular posts, updates, and other brand engagement activities with the audience adds to building a healthy presence virtually.

 Keep Consumers Engaged

Interactive activities including contests and giveaways have served to be useful tools to keep the consumers engaged. Inducing excitement and encouraging user participation, these activities create a sense of community around the brand. 

 Peel off the Layers

Being transparent about your products/ services consumption will help build trust and authenticity. Peel off the layers and provide a glimpse into the making, usage, and benefits of your product. A transparent approach can help create a stronger connection with the audience.

To sum it up, modern-day social media tactics demand brands to think of a strategic blend of creativity, consistency, and authenticity while remaining deeply rooted in the brand’s core beliefs.