Shahid and Mira Kapoor Join KISNA Jewellery as Brand Ambassadors
The couple will feature in the brand’s latest campaign under the tagline ‘Khushi Ke Har Pal’, which focuses on everyday moments and personal connections.
On The Move
Bollywood actor Shahid Kapoor and Mira Rajput Kapoor have been appointed as brand ambassadors for KISNA Diamond and Gold Jewellery, the flagship brand of the Hari Krishna Group. The couple will feature in the brand’s latest campaign under the tagline ‘Khushi Ke Har Pal’, which focuses on everyday moments and personal connections.The campaign highlights KISNA’s approach to jewellery as part of daily life and personal milestones, emphasizing accessibility and wearability. Shahid and Mira Kapoor, seen as representatives of modern Indian couples, will appear in campaign visuals that showcase simple, relatable moments.
KISNA’s design philosophy focuses on functional, everyday jewellery with clean silhouettes and understated detailing. The campaign film reflects this, presenting scenes from everyday life that aim to connect with younger couples and families.The partnership comes as KISNA expands its retail presence and seeks to strengthen its national visibility. The brand has been aiming to appeal to new-age consumers who value both design and personal meaning in jewellery.Ghanshyam Dholakia, Founder & Managing Director of the Hari Krishna Group, said the association aligns with the brand’s longstanding focus on trust, craftsmanship, and accessibility. Parag Shah, CEO of KISNA Diamond and Gold Jewellery, added that Shahid and Mira Kapoor represent values that resonate with the brand’s vision and will help connect with a wider consumer base.
Shahid Kapoor commented that he was drawn to KISNA’s combination of design and personal significance, noting that each piece can express emotions such as love, joy, or nostalgia. Mira Kapoor added that jewellery, for her, is tied to memories and meaningful moments, and she sees KISNA designs as reflecting different phases of life.This partnership is part of KISNA’s ongoing efforts to expand its reach and connect with consumers nationwide, highlighting the brand’s focus on jewellery as part of everyday celebrations and personal milestones.
