One of the campaigns, the Super Over Extra Earnings contest, was a quiz-based one like a Super Over in T20 Cricket Club FM, the radio division of Mathrubhumi Group, has been actively engaging its listeners through various innovative campaigns and has received a tremendous response especially this cricket season. “For example, our Predict & Win contest; a Prediction contest, asking listeners to guess the winners before a match starts to the radio station garnered a tremendous response.” The Super Over Extra Earnings contest was a quiz-based one like a Super Over in T20 Cricket. The objective of the activity was to create some excitement around the game along with some endless possibilities for cash prizes. This was again a grand success both in terms of Audience Engagement as well as advertiser gains.