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The iPhone 17 series lineup, launched at the ‘Awe Dropping’ event, includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro...

The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to...

Rahul Talwar, CMO, Axis Max Life Insurance, talks about building trust through emotionally intelligent storytelling, balancing traditional and digital media, localizing for cultural contexts &...

His family and employees will carry the Group forward in respect and continuity of these values, the company said

Industry observers say X may see selective growth as it caters to categories tied to real-time info; suggest stronger brand-safety

Xiaomi’s aggressive print and social campaigns comparing its devices to rivals’ flagships spark pushback

In this expanded role, Deepali Saini will join the Global CX Leadership Board and spearhead the network’s Experience Design (XD) practice worldwide

Raja Chakraborty, Chief Marketing Officer, Continental Coffee, speaks of the launch of premium coffee brand, Percol, in India and how e-comm, North & West markets...

Singh was the Country Head for India at Xapads

Industry voices agree that a uniform & simplified GST regime would ease compliance and improve cash flows

Industry insiders say scarcity isn’t the only reason. Many creators are intentionally keeping their feeds organic to build trust

Lyndon Louis joins Exicon from McCann Health India, where he was Executive Creative Director

The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26

hile festive demand and domestic consumption may soften the blow, experts warn that sustained tariffs could slow advertising momentum, with export-heavy sectors bearing the brunt.

Google has not put Chrome up for sale and has indicated it will fight any forced separation, warning that it could undermine user security and...

From gummies to AI and Shilajit to sentiment analysis — Vikas Bansi on how Himalaya is blending tradition, tech, and trust to shape the new...

Our weekly take on ads that caught our eye or failed to make an impression

The #SabkaJawaabTedheMedhe campaign shows how modern brands can thrive by staying culturally in tune and creatively fearless

Agency to lead the brand’s digital storytelling with strategic and creative ownership

Skitvertising is the internet’s smoothest soft-sell. It feels authentic, especially when it’s delivered through the voice of a creator that audiences already trust

Vikram Bahl, Chief Marketing Officer, United Breweries, tells us about the all-new avatar of Kingfisher's iconic jingle, Oo La La La Le O!, the premiumization...

Prior to his promotion, Akshay Dhody served as Associate Business Director at the company

With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways

The campaign, created in collaboration with The Fauxy, features creators like Sarthak Ahuja, Twinkle Jain and Isha Jaiswal

The ‘Sabse Pehle Life Insurance’ campaign has been mentored by ad veteran Piyush Pandey

With trust seemingly shifting from editorials to individual voices, media planners say it is time to add value through information via genuine advocacy and not...

This beats ‘Squid Game Season 2’s’ 68 million views in four days and marks the biggest series launch for a non-English title on Netflix

Here’s your weekly forecast of what rained gold and what just got washed away

The company has reported a net profit of Rs 1,436.81 crore, growing 8.5% from Rs 1,323.66 crore in the previous year

The campaign is developed in collaboration with creative agency TIDAL 7 and produced by Gulliver Films

Over the years, Ankit Singh has spearheaded brand strategy for PepsiCo, Unilever, Apple, Uber, among others

The India campaign focuses on localized experiences and culture-first storytelling

In an exclusive post-season interaction, Saroj Panigrahi, Chief Operating Officer, Games24x7, shared the company's approach to the latest IPL tournament and its broader implications

With Fred Smith's passing, the logistics world loses its original pilot

We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...

Thums Up has disrupted the zero-sugar drinks category, bringing the most thunderous experience of consuming a zero-sugar beverage to the young consumers

India stormed back into the Cannes Lions spotlight with 1 Grand Prix, 4 Golds, 2 Silvers, and 7 Bronze Lions

Previously serving as Deputy General Manager for Marketing at Airtel, Shashwat Baxi led the marketing strategy and execution for key portfolios

Prior to this stint, Chhabra was associated with Adani Group as Head of Marketing & Capabilities for ACC & Ambuja

The account will be managed out of dentsu X’s Gurugram office

Generative AI does not only break the economics of journalism, but it accelerates and scales pre-existing challenges, reveals a study conducted by Stanford researchers

A review petition should be filed against the SC order, say legal experts fearing far reaching consequences

Netflix’s gaming push signals evolution in transmedia storytelling and a new dimension of interactivity, particularly in a mobile-first market like India, note industry watchers

The win follows a multi-agency pitch

Prior to this, Ken Sekhar was with RECOUP Health as Sr. VP, Head - Marketing & Sales

Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, Galaxy and Boomer

WBD noted that returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness

Primex has bagged the account for the third consecutive time

Prashant Verma, Chief Growth & Marketing Officer, CoinDCX tells us why the crypto firm has positioned itself as ‘India ka Crypto Coach,’ and how it...

Netflix CEO Ted Sarandos, speaking in Mumbai on May 3, shared that the streaming giant’s focus on local productions has created 20,000 jobs for cast...

The experience begins when users scan a QR code with their smartphone camera

Attribution metrics, once the gospel for campaign success, are now increasingly regarded as approximations, explain experts

Close on YouTube’s heels is erstwhile JioCinema with 31% share

India is set to host a powerhouse gathering of global media leaders, including Netflix Co-CEO Ted Sarandos, Instagram Head Adam Mosseri and YouTube CEO Neal...

A volatile mix of heightened consumer awareness, performance-centric storytelling and a whole lot of marketing muscle is what is fuelling the summer skincare war, say...

Industry watchers share that while for Sony it is an opportunity to monetise the iconic IPs, it also helps Netflix in expanding the content catalogue

Priyatn Agrawal named CFO; leadership reshuffle comes as CEO Ramesh Menon and CFO Amit Madaan step down to take on other roles within the HT...

Prasar Bharati’s free OTT platform has witnessed over 30 lakh downloads so far. While the platform has potential, consumers and experts feel its content strategy...

Industry leaders foresee a moderate growth in the current fiscal, following back-to-back setbacks— stock market crash and the RBI’s downgrading of GDP growth forecasts

Just as demand showed signs of bouncing back, fresh volatility in the markets has dampened hopes of sustained consumer sentiment—leaving advertisers cautious once again

The brand film has a playful and youthful treatment which is designed to appeal to Gen Z and millennial audiences

The account size is believed to be Rs 100 crore, said sources

Jitender Dabas will additionally assume the duties of group CSO for Cheil SWA

The campaign by Pixelfox reimagined silence as a category in itself, introducing futuristic, tech-powered solutions with ‘Hettishh Silence Labs’

Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives

With India caught in the US tariff crosshairs, several Indian sectors that export to the country, such as textiles, auto, and agriculture will be bracing...

With ad inventory sold out across at least 300 screens in Kerala, L2: Empuraan is ring up the cinema advertising momentum, filling the lull left...

Kanika Kalra, Regional Marketing Director - Health, South Asia at Reckitt emphasised the challenges and opportunities brands face in capturing consumer attention

The agency will be responsible for both traditional and digital media mandates

Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives

The campaign for Next-Gen Advantis IoT 9 Digital Lock reinforces the brand's promise of secure, stress-free living

The high-energy campaign video showcases star players Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen

The HOOOP Collective comprises Maya D’souza, Paromita Mukhopadhyay, Radhika Sharda, Samiksha Saxena, Shujoy Dutta, Aatish Chawla and Arvind Nair

Saurabh joined Ather in 2019 as the company’s first Brand Head

Conceptualised by Lowe Lintas, the campaign focuses on something far more empowering for women that go beyond optics

Industry observers say the Sony-Netflix content syndication may not result in a major boost in viewership for the original platform but can ensure an additional...

The ‘#GarmiMeinBhi3xProtection’ campaign is crafted by Ogilvy India

While revenue numbers for print have bounced back to pre-COVID levels, experts point out that its share of the overall AdEx at 19% in 2024...

Accelerating premiumisation to be crucial for brands, says the latest Deloitte report

Industry players say urban markets will see a surge in radio ad revenue as it continues to be an adaptable, multi-platform advertising solution and a...

Suvonkar Banerjee joins from Disney+ Hotstar where he was Editor

Rahul Talwar, Chief Marketing Officer, Axis Max Life Insurance, talks about the rebranding of Max Life Insurance to Axis Max Life Insurance and how it...

SIX5SIX will be KKR’s ‘Official Kitting Partner’

Before joining Netix, Mukhopadhaya was with Amazon as its Research and Insights Lead for Prime Video

The campaign features Vicky Kaushal

Prior to this, Vipul Mathur was the Chief Business Officer at Raymond Lifestyle Limited

The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...

42% of audiences are influenced by cinema ads even as they make up for less than 1% of the Indian AdEx. Industry experts share insights...

Renaud Palliere, CEO of The Luxury Collection & Innovation, PVR INOX, shares that there is a strong demand for the premium basket, giving movie buffs...

Before joining OUP, Sukanta Das was with Vodafone Idea, where he led Gujarat as Business Head

Programmatic turns out to be the most popular method for promoting ads on digital platforms, accounting for 88% of total ad impressions in 2024, reveals...

Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the challenges in digital...

In its results for the full year 2024, the FMCG giant noted a 1.8% growth in its India market with a 2.4% underlying volume growth

This is the second consecutive year of Sintex’s association with WPL

Rexona will be the Official Freshness Partner with the Mumbai Indians women’s team at the T20 women’s tournament

Meenakshi Menon, Founder of GenSxty Tribe, engaged in a chat with Vikram Sakhuja, Group CEO of Madison Media & OOH, at the unveiling of the...

The Pitch-Madison Advertising Report 2025 reported that radio’s growth had slowed down in the recent year but has been able to maintain its share

Despite a 10% and 8% degrowth in ad volumes for Telugu and Malayalam, South India's overall share of print ad volumes saw only a marginal...

Saxena was previously with MX Player where he set up the Branded Content Solutions Engine at the company

Jose Leon takes on the role of CEO, Retail Media Business as part of new leadership rejigs at Dentsu India

Prior to this, Swati Sapna held the role of Manager - Unscripted & South Originals at the company

According to the dentsu-e4m digital advertising report, social media has held the largest share of ad spends over the years, followed by online video, paid...

Priyanka Gill has stepped down as Kalaari Capital's venture partner

Netflix India unveiled its content slate for 2025 on Monday

At 24% share, FMCG remained the biggest contributor to digital AdEx in 2024, stated the dentsu-e4m Digital Advertising Report 2025

Among the other main contributors to digital adex were travel & transport, consumer durables, and government & social organisations

The report further predicts a decline in in-cinema ad revenue in 2025, due to inconsistent movie releases, increased competition from streaming platforms, and changing consumer...

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

Netflix dominated the Hindi direct-to-OTT films category while Disney+ Hotstar had the highest number of productions in the most-watched Tamil and Telugu OTT shows lists

Netflix's financial results were equally impressive, with revenue growing 16% year-over-year to over $10 billion in the fourth quarter

Sridhar Balakrishnan, Group CEO, Duroflex speaks on the brand’s new campaign, the focus on an immersive experience, leveraging synergies between its brands Duroflex and Sleepyhead...

Rishabh Sharma has been with Twitter for over 7 years and was earlier Senior Manager, Brand Strategy, Asia Pacific - Global Customers

Venugopal Nair has over two decades of experience in the cosmetic and FMCG sectors

From Squid Game to Singham Again, several OTT platforms have been collaborating with influencers and content creators as a marketing strategy

The partnership aligns with the brand's X7 series campaign, 'Xceed Your Limits'

While FMCG, lifestyle, industrial goods, retail & consumer durables were top in-cinema advertising categories in 2024, experts say advertisers holding back due to inconsistency in...

Brands are keen to tap into the trends inspired by the show, increasing ad spends and creating campaigns that merge entertainment with marketing

The campaign showcases the ‘extreme durability’ of Redmi Note 14 5G Series

Arindam Pal has over 24 years of experience in marketing and sales across sectors

Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the...

The Services & Auto sectors retained their top two positions, with 30% and 20% of ad volumes respectively, during Jan-Sept 2024 over Jan-Sept 2023

'This is a landmark moment for sports media rights,' said FIFA President Gianni Infantino

As per reports, Amazon Prime Video users will now be able to log in from a maximum of 5 devices

Satanik Chaudhuri, Senior Vice President & National Head – Marketing, Shriram Properties tells us why the company has embarked on a new brand identity and...

Prior to this, Saurabh Bhambri was with Paytm Ads as Associate Vice President

Neeraj Goyat’s boxing career recently made a comeback with his performance during the Mike Tyson event live streamed on Netflix

The food delivery aggregator posted its first financials after it went public in November 2024

Streaming platforms have become more selective with film acquisitions, declining titles that underperform at the box office, according to industry executives

Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences

While traditional media channels like television and print remain crucial for reaching wedding consumers, there is also a growing shift towards digital media, say experts

Streambox Media Founder and CEO Anuj Gandhi spoke about this innovative concept of transforming the traditional TV experience by focusing on convenience and a content-first...

As per Ormax Media’s report for October 2024, at Rs 263 crore, Amaran emerged as the top-grossing film of the month, other big releases included...

Demonetisation, GST implementation and pandemic created disruption in the economy and in each instance, AdEx growth fell disproportionately, statistics reveal

Donald Trump and Kamala Harris made appearances on podcast shows like 'The Joe Rogan Experience' & 'On Call Her Daddy' to reach substantial audience sizes...

AdEx is expected to rebound in 2024, with a projected 12% growth to reach Rs 1.11 lakh crore, driven primarily by digital ad spending

Amit Kumar is the MD and CEO at Olx India

Anuj Sharma, Chief Marketing Officer, Xiaomi India, talks about the brand’s 10-year journey in India, festive season strategies, renewed collaboration with Katrina Kaif and more

Industry experts weigh in on the factors that led to the decline and offer insights for advertisers to reassess their strategies

While the veteran actress hasn't been a frequent face in ads like her contemporary celebrities, her select appearances carry a certain gravitas

Net profit declines by 19% and ad income down by 11%

Measuring the true impact and ROI of programmatic campaigns in India's complex digital advertising ecosystem is a multifaceted challenge, say experts

According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities

Industry experts weigh in on the lack of clarity regarding 'adtech tax', which has left advertisers in the dark about the extent of their spends...

A panel deliberated on on how brands are establishing in their chosen field the ideals they stand for and the ways in which they commit...

As per TAM AdEx report, Maruti Suzuki, SBS Biotech, Honda Motors were the top advertisers on print in the Jan-June period

X has agreed to comply with court-imposed conditions, including appointing a new legal representative and paying fines

NCoE to enhance India’s soft power globally & attract foreign investment by positioning India as a content hub for providing state-of-the-art content, said PIB

In its BSE filing, Zee informed that the tribunal has recalled its order sanctioned on August 10 approving the merger

Zepeda joins X from Hyundai, where she was the Chief Marketing Officer for five years before becoming the Chief Creative Officer

Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the...

Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani...

Shubhranshu Singh, CMO, Tata Motors, author and columnist, took the stage at exchange4media English 40 Under 40 Journalism Conference to share his insights on media...

As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand...

Chanda Singh, CEO of XP&D, shares with e4m how the agency seeks to enhance the experience in events and activation, while blending offline to online...

While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still dominates as the default search...

A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead

Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say...

Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role...

Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in Chrome that will allow people...

The streaming giant has added over 8 million subscribers in the second quarter as compared to last year’s net addition of 5.89 million

More than 21K advertisers and over 28K brands exclusively advertised on digital during Jan-March’24

Given the universal appeal of humour and India's love for a big belly laugh, Netflix has doubled down on expanding its comedic content slate with...

According to sources, the company is looking for a creative partner to complement their existing agency, Schbang

According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in Jan-Mar 2024

Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it...

The advert also is an announcement about the extension of Max Life's association with Star Sports after India's incredible T20 victory

Amit Mathur, President - Sales & Marketing, Finolex Cables Ltd shares insights behind the ‘No Stress, Finolex’ Campaign, marketing strategy, plans and more

Faceless marketing democratises brand building and creates a more even playing field, share industry watchers

Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say experts

Nikos Bartzoulianos joins from Samsung

At exchange4media Golden Mikes - Radio & Audio Conference 2024, industry experts discussed ‘The Power of Sound: Leveraging Audio to Build and Strengthen Brands’

Education brands, mainly coaching centres who used to spend most of their marketing budgets soon after results of NEET and NET, have withheld their spends,...

The campaign has been conceptualised by Cheil India

In its recommendations on National Broadcasting Policy, TRAI said that there's a lack of an effective mechanism to authenticate subscriber data numbers on the FreeDish

Dr Annurag Batra joins over 900 others from 60 countries representing the biggest global names in TV and media

Industry experts say poll pundits & news channels need to refine methodologies and move along with changes in political landscape and voter preferences to avoid...

As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be...

The subscription revenue of the OTT player surged five-fold in a year, as per the company’s financials

The Delhi High Court, in its May 27 order, directed MX Media to preserve Rs. 31.25 crore from the proceeds of any sales

The account was won post a multi-agency pitch and will be handled by FCB/SIX India’s Delhi office

As per media reports, Zee has said that Culver Max and Bangla Entertainment have 'failed to comply with their obligations under the MCA'

A news report citing Zee's regulatory filing stated that in 2022-23, Zee incurred Rs 176 crore in merger-related costs and in 2023-24, it shelled out...

e4m caught up with Saroj Panigrahi, COO of Games24x7 to understand how he plans to leverage the IPL opportunity with My11circle becoming the official fantasy...

Production costs have reached Rs 4 crore a pop, but Kapil Sharma’s Netflix numbers pale in comparison to SET, say sources. However, experts say that...

In addition to television, the campaign will leverage various digital platforms including Instagram, Facebook, and YouTube to reach a wider audience

The campaign film, directed by Anna Joseph, transforms the human body into a canvas of landscapes

The digital film has been conceptualised by Havas CX India

The account was previously handled jointly by Publicis, Alliance and Mudra

The latest multi-channel media campaign for Hyundai EXTER is titled ‘Dil mein Bas Jaye EXTER’.

Tridib Mukherjee has served as the Vice President of Data Science and Artificial Intelligence at Games24x7 for over six years

The soft drink brand has also launched a new campaign, #TravelWithLimca, conceptualized by Studio X

Pallavi Pandey, VP & Head of Marketing, India, Landmark Group speaks on Max Fashion’s new sub-brand Max URB_N and why the brand has reimagined the...

With her embodiment of confidence and authenticity, Suhana represents the spirit of a new generation – bold, unapologetic, and empowered, the company said

Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post...

The campaign will run for one month and span large-format billboards across metro, mini metroes and small towns. 

The news network has seen a 39% jump in digital traffic in Q4; NDTV Marathi to be launched on May 1

'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday

The campaign empowers & encourages first time voters in the largest democratic exercise ever

Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls

One of the hoardings features a live fan symbolically giving air to actor Kiara Advani

Agnello Dias will be taking on the role of Director - Growth, Strategy and Customer Experience

The streaming giant announced that it would discontinue reporting subscriber numbers on a quarterly basis

Designed exclusively for the country's burgeoning youth market, the brand aims to redefine style, self-expression, and the shopping experience for a youth market

New store offers personalised shopping experience to build a stronger connect with the consumers

The ad is part of Colgate's 'Neend Bhagao Taazgi Jagao' campaign

X recently appointed Yale Cohen, who previously worked for Publicis Media, as its head of brand safety and advertiser solutions

Prior to this role, Chinmay was the General Manager at Madison World

India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist web traffic is seasonal and...

Experience Commerce will lead digital campaigns for elevating The Sleep Company's online presence; the account will be handled by the agency’s Mumbai office

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

Vivek Das joined FoxyMoron a year back after moving out of Mindshare

Exhicon Events Media Solutions said that the relocation is in line with the company's recent acquisition of the Pinewoods Golf Club

Experts bust the myth of IPL being expensive on TV, believe it delivers the highest cost efficiency compared to other mediums

Advent of digital medium & social media has aided the ad industry and brands in the sexual wellness category to get more creative but the...

The campaign, executed by VML, will be launched across OOH, OTT, YouTube, Radio, and digital TV in four different languages

Surging from 30 screens in 2022 to over 200 screens across Mumbai by 2023, the DOOH sector is experiencing remarkable growth. e4m explores the evolving...

Luxury brands have been relying on digital channels and are following the ‘less-is-more’ philosophy to reach their target groups, share industry players

The multi-year partnerships spans for four seasons of the Women's Premier League

At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking at AdEx with a different...

The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year

The agency will leverage its data-centric approach to manage multi-channel planning for the rapidly emerging D2C Ayurvedic nutrition brand

The series of digital films encourages individuals to proactively manage their financial well-being with FGILI’s innovative approach to tax savings

According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising, followed by online video formats...

The campaign for Motomax Insta Shine has been conceptualised by Sideways

Our pick of the most creative and impressive ads between January 16 and 31

Guest Column: Amrita Sharma, Co-Founder & Director, The Mixed Route Juice writes about Insights for Sustainable Engagement

The companies will reportedly enter into a joint venture to launch the service based on their combined professional and collegiate sports rights portfolio

Marketers and digital experts say that in a world where Search is driven by AI, brands will need to step up the SEO game but...

Industry players say ad rates have seen a positive shift compared to the previous year and 2024 holds promise for this advertising platform

Guest Column: Mark Titus, AVP, Nippon Paint India (Decorative Division) writes how 2024 will be lead by Immersive Experiences, Hyperpersonalisation, Community Building and Micro-Influencer Marketing

WWE's existing deal with NBCUniversal has "Raw" airing on the USA Network until October 2024

As car sales touched record numbers in 2023, auto brands share how marketing budgets will see an upward trend in the coming quarters with print...

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

Guest Column: Deepa Krishnan, Head – Marketing, India and Southwest Asia, Hyatt Explores Top Marketing Trends Shaping 2024

Guest Column: Kunal Luhar, Co-Founder & Chief Business Officer at 5W1H, Explores the Transformative Power of Technology in Brand Creativity

Guest Column: Prasenjit Basu, Head of Marketing at Voltbek Appliances India Ltd. explores the Future of Marketing in 2024 with AI, VR, UGC and Short...

X's recent controversies and policy changes have led to LinkedIn emerging as a relevant alternative to advertisers, thus the increase in year-on-year ad revenue, shared...

As part of the campaign, Maxkleen deep cleaned homes of daily house helps in Hyderabad, making their homes festival-ready

Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain

In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the tech giant has come out...

Gurpreet Singh joins from Performics - Publicis Groupe where he was Managing Partner

Poornima Sharma joined Netflix in February 2020 as partner marketing lead

With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the...

While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared industry leaders

Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024

While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among other setbacks, some fear that...

The campaign highlights the strongest coffee message through “Start Strong Stay Strong” from Continental Xtra.

Shaily Mehrotra, CEO and Founder of Fixderma, tells e4m about the brand's long journey going global and cracking tough markets in a world dominated by...

The campaign pays homage to the rich legacy of Karizma, known for revolutionizing sports biking in the country

During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage

The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now

Advancements in Google's AI-powered campaign planner Performance Max can automatically create ads that require no human intervention

The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive outlook for India’s growing influencer...

Sunil Gadgil, Marketing Director, NIVEA India shares insights into the brand's recent campaign, strategic initiatives, dynamic consumer landscape, and innovative propelling NIVEA's success in India

EbixCash has strong standalone financials and governance, with its cash flows solely available for its own needs, the company said

The Zee-Sony deal may be on shaky ground but mergers & acquisitions in media are quite common globally. A glance at merged entities that are...

In a statement, Sony Pictures Network India said the company looks forward to hearing ZEE’s proposals and how they plan to complete the remaining critical...

The launch campaign showcases how the ‘Double Power’ of Iodex UltraGel+ with 2% diclofenac is helping the cricketer bounce back

Anthony Paul Raj has in the past worked with Vantage Advertising Pvt Ltd, Portland India Outdoor Advertising Pvt Ltd and Luminas India Associates

The company in a statement said that EbixCash and its 200 affiliates outside the United States are not impacted by the filing and will continue...

CPG, auto and fintech are the most dominant sectors contributing to India’s adex growth followed by government, communication, travel, and real estate

The campaign aims to celebrate the special moments of love between a married couple

Industry experts suggest that brands need to take greater measures and closely collaborate with platforms to ensure a safer advertising environment

The publication has collaborated with the Suhana Khan and Khushi Kapoor starrer along with Wavemaker to create a collectible for fans of the franchise

The new visual identity features a stack of 'G' letterforms, with the vibrant orange brushstroke

Reviving the iconic world of 'The Archies,' Netflix India collaborates with strategic partners, creating a synergy of nostalgia and modernity

Strategic move aligns with company's shift from family business to corporate model

Titled Apollo X Sachin- The legend strikes with an Apol 10 performance; this series offers fans a unique glimpse into Sachin's passion for cars and...

Nitish most recently served as the Head of Brand at fintech startup CheQ

Musk said the post in question was his 'dumbest ever'

Conceptualized by Lightbox, the in-house creative studio of GCPL. ?

Superhit movies on streaming platforms are outperforming OTT originals on Ormax Buzz ratings. However, such films are launched mostly on SVoD, limiting their advertising potential

Dev, Category Lead- Global Whiskies, Bacardi India, tells e4m about the alcoholic beverage industry trends, experiential marketing and more

From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season

Generative AI took centre stage at the ninth edition of the annual flagship event of the company in the country

The revenue of the company has grown 8% to $8.54 billion

As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not

Laxman Tari, Head of Brand & Digital at Legrand India, shares how the firm is utilising diverse marketing, immersive showrooms, and community engagement

Netflix’s decision to approach the tribunal came after the Dispute Resolution Panel earlier this year ruled in favour of the tax department

According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV and print

Promotional expenses came down from Rs 866.6 crores in FY22 to Rs 597.8 crores in FY23

The three high definition channels that received the nod are NDTV 24x7 HD, NDTV India HD and NDTV Profit HD

Murdoch's departure coincides with the upcoming US presidential elections, a year ahead of schedule

The lender has said that the approval for the merger is a “contravention" of a regulatory order against Punit Goenka

As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q124. Veterans from the industry share the cause...

In the absence of cookies, behavioural and contextual signals will be used to understand customers better, leading to a paradigm shift for advertisers

COO of Excitel Varun Pasricha shares why their latest OOH campaign ‘Drive Safely’ encourages people to not use the internet and how it will help...

The campaign has been designed by Lowe Lintas

Kings XI Punjab, Delhi Capitals and Rajasthan Royals are said to have approached the BCCI in this regard

Experts hopeful of growth ranging from 10% to 15%

Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical innovations to create more holistic...

According to reports, the number of homes using cable and DTH has dropped from 131 million in 2020 to 120 million in 2022 and is...

The new Hindi Daily will be printed from Delhi NCR, Lucknow, Varanasi, Dehradun and Gorakhpur

While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%

Kohli, who is the national brand ambassador of the sleep solutions brand, stars in its new TVC

Monetisation woes, rapidly changing market dynamics and threats from more competitive players are some reasons why the platforms have been struggling, say experts

'Interim X logo goes live today,' tweeted Musk

With the Amazon acquisition deal falling through, the Times Internet OTT platform is exploring ways to raise funds, say sources

Dhanwani will be leading the D2C business at ShemarooMe

The company plans to undertake promotional activities through outdoor marketing, in-store visual branding and digital media ads

Sources say that the deal may be called off because of issues in due diligence

Industry players are unanimous in their view that advancements in OOH advertising and adaptation of innovative tech have opened new doors for the digital creators

An entirely new way of creating and consuming branded content and advertising is in the making, share industry heads

Desai, Chief Creative Officer, Dentsu Creative West and Dentsu Creative Experience India, Dentsu Creative, talks about his experience as a jury member of the Radio...

According to the TAM AdEx quarterly report on television advertising, TV ad volume in Jan-Mar 2023 declined by 4 % over Jan-Mar 2021

Additionally, he will take up the role of Executive Director of BCCL, after receipt of necessary regulatory approvals

The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket...

The award ceremony will be held in July 2023

According to the TAM Advertising Report, the top advertisers for this year’s IPL are Sporta Technologies (Dream11.com), K P Pan Foods, Parle Biscuits, Coca-Cola India...

The CEO and Founder of the marketing solutions company spoke to e4m about the growth of AI, the trends in ad spends and much more

Been talks about how a host of new tools are revolutionizing the way organizations utilize AI and big data, and more

The mandate includes TV, Print, Radio, Digital and OOH

The agency, promoted by Gour Gupta, buys 100% stake from DDB Mudra

The OTT platform launched its $7 per month tier with ads in November 22

Gupta was previously the SVP & CEO of lending business at Paytm

Vyas, who has been associated with the network for over 27 years, now starts a new inning at SPNI as its business head for SET,...

The association with the sportsman will help amplify the message of quality sleep to a wider audience

Two stock exchanges have informed NCLT that promoters of Essel firm Shirpur Gold have diverted company assets

TV, Digital and Print are expected to recover some lost ground due to aggressive spending by advertisers over the last two months. Most of the...

The layoffs will be done in multiple rounds, as per industry sources

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework

Rizzle is compliant with MeitY social media regulations Rimix, the world’s first video mixing feature for short videos, continues to be creators’ favorite even after...

Campaign is titled ‘Ek baar lagwaiyye aur humara naam bhool jaiyye’ Finolex Pipes is India’s largest & only backward integrated manufacturer of PVC Pipes and...

All 4 episodes of this MX Original Series are now available to stream for free, exclusively on MX Player MX Player, India’s leading entertainment...

The debut watch line titled ‘Benetton Timewear’ will target kids and the elevated youth fashion segment Benetton, one of the most popular fashion brands in...

Joshi has been with MX Player since October 2018 as Head of Marketing & Business Partnerships MX Player has elevated Abhishek Joshi as Business Head...

MNX Super League will showcase a collection of some of the most edgy, fast-paced, new-age action movies Indulging viewers in an experience that extends beyond...

Timex Fit comes with a unique Telemedicine feature, Temperature Sensor, Sp02 Monitor and much more only at a price point starting INR6995/- Timex India announces...

Travel app, ixigo in collaboration with popular food YouTuber and blogger,Gaurav Wasan has launched campaign #TrainKaSwad Travel app ixigo has rolled out a campaign -...

 Its multimedia marketing campaign includes commercials on television, OTT, digital, and social media platforms Upstox (also known as RKSV Securities India Pvt Ltd), one...

The multi-film campaign highlights the various features and offers on the Axis Bank Select Credit Card and Flipkart Axis Bank Credit Card Axis Bank has...

MX TakaTak is the official short form video partner for 7 IPL teams  MX TakaTak, India’s leading short form video app is the...

The compelling proposition is quality and style at a competitive value and price Firefox Bikes, India’s leading premium bicycle brand and a Hero Cycles Group...

Launches a new campaign that aims to motivate and instill SRK-like confidence in millions of consumers’ lives Streax, India’s leading hair colour brand by...

The multi-vitamin supplement will begin a one-year association with the team Maxirich, a daily health supplement from Cipla Health, was today announced as the official...

Provides a new way to create content Instagram today announced a new feature, Remix, to provide a new way to create,...

The company that ‘Takes A Licking and Keeps on Ticking’ Evolves to Reflect a New Outlook Timex, a world leader in watchmaking, unveils its new...

The account was won following a multi-agency pitch and will be handled out of the agency’s Gurgaon office Havas Media India has won the...

Medimix Hand Sanitizer Gel is available at all major retail outlets and e-commerce platform Medimix the flagship brand from the renowned AVA group today announced...

The association brings to life the central idea behind the #RangAchheHain campaign  Holi, the festival of colors, is when the whole country resembles a...

ChtrboxRepresent’s goal is to power influencers to create amazing content and monetize their creative talent the right way Leading influencer marketing company, Chtrbox, has announced...

Introducing wired earphones, neckbands, and true wireless earbuds, the range will be available on Flipkart HRX, India’s first homegrown fitness brand and Flipkart Group,...

Jeeru is a refreshing drink with a unique taste tailored for Indian tastebuds Mirum India, a full-service digital agency from the WPP Group, has won...

For the first time in the history of IPL, a brand in the Stock and Mutual Fund sector would be partnering at large to create...

The brand narrative ‘Do The Smart Thing’ empowers the new-age consumers to deal with unpredictability in achieving life goals Bharti AXA Life Insurance, a joint...

Shadowfax will collaborate with Drums Food International by offering E2E Rapid services Shadowfax Technologies, the leading integrated 3PL services provider today announced signing...

Both brands will curate a new age of bespoke luxury experience for customers in India Tata CLiQ Luxury and American Express, today announced...

Lowe Lintas Bangalore’s campaign for Fastrack Reflex 3.0 – #StartAnywhere Fastrack releases an offbeat multimedia campaign #StartAnywhere in line with the recent launch announcement of...

'Take the road less travelled to find your dreams' is an initiative to recognize, celebrate and encourage the women who unfastened the chains of society's...

The personal protector sheet is India’s first Neem Fresche solution for the ultimate germ protection wherever you sleep SleepX, the e-commerce brand from Sheela Foam...

Launches range of decorative fans & innovative LEDs Finolex Cables Limited announces its new range of decorative fans and lighting products to strengthen its...

Max Protein is well-known brand making products like protein bar After successfully carving a niche for itself in the health food market, FMCG brand ‘Max...

Introduces the 4th AMT option in the Tiago family Tata Motors today announced the launch of the new XTA variant of its successful hatchback –...

The platform plans to launch 13 films and 15 web series apart from six comedy shows, four documentaries, and three reality series Video streaming platform...

The campaign highlights moments of body pain that can interrupt the lives of consumers Body pain is a growing concern in India, affecting people...

The film is a part of their ongoing CSR campaign Exide Life Insurance launched a new film, #YouNeverRideAlone, as a part of their on-going CSR...

In a bid to increase awareness around the importance of pediatric vaccination, GlaxoSmithKline Pharma rolled out a massive public interest campaign called “Health...

The campaign has been conceptualized by FoxyMoron On World Compliment Day, FoxyMoron (part of the Zoo Media network) partners with Pass Pass Pulse to...

Conceptualized by Mullen Lintas, the ad film is a montage that showcases experts from different walks of life AkzoNobel, a leading global Paints and Coatings...

Introducing Helix smartwatches for a smarter life with SpO2, HRM, Five day battery life and more Helix India has introduced its first ever smart...

The new product platform is designed to address consumer & dealer pain points across the pre-owned car industry OLX Group, the leading global marketplace network...

Aims to become a one-stop solution for electrical products & accessories Finolex Cables, India’s leading electrical & communications cable manufacturer adds conduit and fittings...

 Saini has earlier worked in Dentsu Webchutney and Social Kinnect Digital advertising agency FoxyMoron, has appointed Punkaj Saini as Business Head-West. In this...

Ek neeli si roshni, se kar li jo dosti Three years ago, Alexa entered Indian households and today, she is many things to many people....

Launches Ad Films That Highlight The Pleasure Of Being Oneself Over The Pressure Of Being Perfect  On the occasion of Valentine’s Day, GALAXY® from...

Starts at price INR 4495, these watches come with two attachment options in one – both with quick release spring bars for easy change Timex...

MX Player becomes the first homegrown platform to introduce interactive narratives as a product innovation Reinventing branded content initiatives and bringing viewers skillfully-crafted content, entertainment...

Powered by AI and best in class data sets Maximize is the industry’s first product to allow end-to-end planning for fragmented target audiences Wavemaker...

Strengthens partnership with retailers in line with its inclusive growth credo ‘Nation First: Sab Saath Badhein’  Over the years, ITC has strengthened its partnership...

 Encourages all to extend gratitude by stating ‘Iss Jung Mein Hum Sang Hai’ to the invisible heroes, ‘Caregivers’, in the battle against...

The senior journalist made the announcement on Twitter on Wednesday India Today journalist Shiv Aroor has announced on Twitter that he will be taking over...

Mohan will continue to serve as the chairman of the Vivendi Committee Vishnu Mohan, Chairman and CEO at Havas Group Southeast Asia, India and North...

As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered a massive setback during Covid-19...

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months...

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow The digital out-of-home (DOOH) market...

Produced by Ronnie Screwvala’s RSVP Movies & Ashi Dua Sara’s Flying Unicorn Entertainment, the anthology film is directed by Tharun Bhascker, B.V. Nandini Reddy, Nag...

The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads...

The streaming giant’s revenue stood at $6.64 billion Netflix has reported its Q4 2020 earnings. The streaming giant’s revenue stood at $6.64 billion. The earnings...

WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help everyone understand our principles and...

Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about 325 million monthly active users...

OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021 As the world gears...

As part of the series, Salesforce Presents ‘Moments Made By Marketing', Neha Kant, Founder & Director, Clovia tells us how the brand leverages technology to...

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish,...

All 29 Abu Dhabi T10 matches will be telecast live on Sony Six in English and 27 matches on Sony Ten 3 in Hindi Sony...

Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing strategy for 2021

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand Sebamed in its recent advertisement...

The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well...

As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead...

Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common...

Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and...

Both mentors will be collaborating on two separate tracks with these artists and guide them through the journey Last month, BACARDÍ announced season 4 of...

According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said Deepika Padukone's mysterious...

There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers and brands recovered by 33%...

The company has also renamed its music app as Eros Now Music Eros STX Global Corporation has renamed Eros Music as Eros Now Music and...

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium The OOH industry took a hit in...

According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a 45% share in 2020

In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices Furniture...

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year...

Vedshakti Oil Pulling cleanses the mouth & helps it detox Colgate-Palmolive (India) Limited, the market leader in oral care in the country, has...

The company’s total revenue has dropped to Rs 5846.20 crore in FY20 from Rs 6309.90 crore during the previous year During its 25th year of...

As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth Year 2020 has been a...

Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands Akshay...

The experiential campaign has generated over 22 lakh impressions Ditching the usual display ads route, Inshorts and Myntra teamed to launch a highly interactive campaign...

The Whopper 360 campaign, conceptualised by Foxymoron, allows users to have some fun while acknowledging how we all got #GrilledBy2020 The year 2020 has thrown...

Bhatia will be driving strategy, growth initiatives and contributing towards building a globally benchmarked online luxury brand Tata CLiQ Luxury announces the appointment of Almona...

The platform has roped in Satya Machiraju, Romita Mukherjee and Supriya Goswami to lead its next phase of growth driving digital adoption Whatfix today announced...

Sr. Bachchan urges consumers to opt for the correct roof waterproofing technique for a lasting impact Dr. Fixit, from the house of Pidilite, today...

Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12...

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs Typically, the cement industry has eschewed...

Kevin Shah, Co-Founder & Executive Director, Strategic Growth Advisors, talks about featuring in ‘e4m PR & Corporate...

The appointment sees OMG take on the complete paid media duties for all of Electrolux’s brands Electrolux has appointed Omnicom Media Group (OMG) as its...

Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to...

Guest Column: Continuously engaging with the customer is key to staying competitive, writes Sunny Kataria, Head of Commercial Verticals, OLX Advertising At the beginning of...

As per the data, among regional language channels, Tamil, Bengali, and Telugu channels topped during Aug-Dec’20 as...

With the government allowing physical events in a limited way, experiential marketing experts are hoping that 2021 can bring some good news The ongoing pandemic...

Guest Column: Pandemic paralysed us momentarily, but has presented opportunities for economic & social reset. Divya Karani,...

The company continues to focus on security and reliability to ensure customers experience the ease and convenience...

  Firefox Bikes, the bicycle brand from Hero Cycles Group Company announced the opening of their first experiential store for kids and pre-teenagers in New...

Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech...

The mandate will be handled by the agency's Gurgaon office Global premium cosmetics brand Faces Canada has awarded its social media mandate to the award...

Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the period helped push ad sales...

Monika Shergill, Vice President, Content, Netflix India, sums up what India enjoyed on the platform this year As year 2020 draws to a close, Monika...

The brand has collaborated with EiPi Media to capture the cricket fever This cricket season, Maggi announces a campaign that has been specially crafted for...

In the wake of bringing convenience and safety, Luxor, large manufacturers of writing instruments announced a revolutionary product that is not only pocket-friendly but is...

Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic As many were furloughed and retreated...

However, the service, StreamFest, will be offered only to a limited consumer base Streaming giant Netflix is launching a unique initiative StreamFest in India, which...

At e4m India Brand Conclave, Soubies, MD, JAPAC, Talkwalker, shared instances of how some brands had adopted to contactless norms On Day 2 of exchange4media’s...

On the first day of the IBC virtual event, industry heads discussed mobile marketing, performance marketing trends and emerging trends in 2021 The 4th edition...

Kataria takes over from Alexis Nasard who is stepping down after almost five years in the role The Bata Shoe Organization has announced the appointment...

In a conversation with exchange4media, Shaun Nanjappa Chendira, Head of Advertising Sales, South Asia, Discovery Network, talks about the network’s growth during festive period and...

Successfully concludes its UGC digital campaign #CintholAliveAdventures Cinthol, a brand that stands for exploration and adventure, found a unique way to create relevance...

Introduces All-In-One disinfectant spray, pocket disinfectant spray, Gadget Disinfectant spray and Hand Sanitizer to protect hard and soft surfaces, gadgets and skin Luxor...

Many vendors have been time and again laying emphasis on the fact that their handsets are made in India The strong build-up against Chinese...

ZEE5 will put to use XroadMedia’s back-end solution, Ncanto, to provide multiple content discovery, recommendations and personalization...

The company can now be de-listed from the Australian Securities Exchange

DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario In the...

Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...

According to reports, the company has been diversifying into multiple categories   With the government asking digital news platforms to comply with the 26% FDI...

AssureEdge CEO and Founder Bhupesh Tambe will continue to lead the company with a 30% stake EbixCash, a fully-owned subsidiary of Ebix, has announced that...

NXT Digital CEO Vynsley Fernandes shared that they have onboarded three independent MSOs who will use the company's HITS platforms to serive their cable TV...

The campaign is live across a mix of offline and online platforms including print and social media...

Conceptualised and executed by Maximus Collabs, the campaign comprises of four films India Gate Basmati Rice has launched its new festive digital campaign to promote...

Prior to this, Paladhi was working as Public Relations Manager ...

Laxman Narasimhan releases a Water Saving Anthem composed by AR Rahman and written by Prasoon Joshi on World Toilet day As a part...

The creative agency has successfully fulfilled a 360-degree digital campaign and influencer mandate for HRX's latest campaign with over 6 million views Hrithik...

During IPL 13, the ad volume for the sports genre also increased by more than three times compared to the period before the tournament With...

Industry observers say political parties are pushing their digital campaigning budget by at least 30-40% just for Bengal With Bihar polls coming to an end,...

NIVEA, has taken a step towards becoming more sustainable through its packaging by launching its first-ever e-commerce ready-to-ship pack – ‘NIVEA CARE BOX’ partnering with...

As per a report by Digital TV Research, while Disney+ will add 112 mn subs by 2025, Netflix will hike its count by 73 mn....

Tekwani will report into Rana Barua, CEO, Havas Group India, and work closely with Yann Doussot, Global COO, Havas CX Network Havas Group India has...

The voice-based application allows users to celebrate Diwali using any Amazon Alexa and Google Assistant-enabled device Voice User Interface start-up PharynxAI has launched ‘Digital Diwali’,...

Brands across sectors such as automotive, OEM, OTT and BFSI are taking to Twitter to drive their...

Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal Entertainment network Viacom18 has registered an over four-fold increase in...

Among the elected members are Atul Sharma, President, PRCAI; Kunal Kishore Sinha, Vice President, PRCAI and Sunayna Malik, Secretary, PRCAI The Public Relations Consultants Association...

Bedi spoke to exchange4media on MX Originals, why the OTT platform has stayed away from releasing Bollywood films & how 2020 has been fabulous for...

The campaign celebrates the deep-rooted tradition of lighting up lives Beyond just a festival of lights and sounds, Diwali is also an occasion to spread...

Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government handing over the control of...

During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share  On...

The company has issued 200,000 MobiKwik Blue American Express Card MobiKwik today announced the launch of the “MobiKwik Blue American Express Card”, a...

The solution enables clients to organize events like conferences and exhibitions in the hotel ballrooms with a...

“Now cook delicious, restaurant like fried rice at home in Three easy steps!” MAGGI has expanded its ‘cooking aids & solutions’ portfolio with the introduction...

As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was...

Going aggressive on the spends, the party’s Bihar page even went to the extent of spending an upwards of Rs 5 lakhs on a single...

 Bharti AXA General Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest insurance...

Brings touchscreen infotainment at an accessible price to its customers  Tata Motors announced the launch of the XM+ variant of its premium...

Voltas disinfectants powered by UV light, including UV Cart System and Duct Mounted UVGI system, are being used in cinema halls to curb the spread...

With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from...