Finolex Cables has launched an innovative Out-of-Home (OOH) campaign as part of its ongoing "No Stress. Finolex.” initiative.

Out of the many creatives, one of the innovative hoardings features a live fan symbolically giving air to Bollywood star Kiara Advani.

It has already gone viral in Pune with a local Instagram page garnering over 2.6 million impressions. Another hoarding showcases Finolex Cables' FR House wire alongside their brand ambassador actor Karthik Aaryan. The skyline in this captivating display is showcased using neon lights, highlighting the company's expertise in delivering top-notch electrical solutions.

Amit Mathur, President – Sales and Marketing, stated, "These standout hoardings are more than just advertising spaces; they're testaments to our commitment to creativity and excellence. In an era where consumer attention is at a premium, these hoardings offer a unique opportunity to connect with our audience in a meaningful way, cutting through the clutter and leaving a lasting impression."

In addition to the innovative hoardings that were launched, Finolex Cables ongoing "No Stress. Finolex" campaign adopts a comprehensive 360-degree approach, leveraging various marketing channels such as TV, OTT, digital media, PR, radio, and OOH (Out-of-Home). This multi-channel strategy ensures maximum reach and impact, driving brand awareness, engagement, and memorability.