Footwear brand Relaxo has made a strategic move in its marketing startegy by consolidating its media account with Publicis Media. The account size is approximately Rs 100 Cr.

This decision marks a significant shift in Relaxo's media strategy, as the account was previously handled jointly by Publicis, Alliance and Mudra.

Relaxo is known for its wide range of affordable and fashionable footwear offerings catering to diverse consumer segments. 

Experts believe that by consolidating  its media account with Publicis Media,  Relaxo has shown its commitment to optimizing its marketing efforts and enhancing brand visibility in an increasingly competitive landscape. By centralizing its media planning and buying functions under a single agency, Relaxo aims to achieve greater efficiency and synergy in its marketing efforts, ultimately driving better outcomes for the brand.