Rajeev Raja, Founder & Soundsmith, BrandMusiq, takes us through the journey of creating the first global sonic identity for 7 Up, how sonic identity can...
Jayendra Gupta, Country Acting Marketing Manager and Integrated Media Manager at IKEA India, outlines how the retailer is localising its global vision to win Indian...
Puneet Gupta, Senior Executive VP and Business Head for Digital Business & Marketing at Nuvama Wealth shares how AI and customer-centric innovation are reshaping financial...
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She will spearhead the company’s digital strategy, brand growth and partnerships
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The consultancy expects AI-driven models to become a core part of its differentiation in the coming years
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Anupama Ramaswamy was earlier Joint Managing Director and Chief Creative Officer
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As per some industry heads, the withdrawal of the gaming apps could shave off 10-15% of ad volumes compared to earlier editions of Asia Cup
Kokoro Bharat also unveiled its first AI-made audio-visual to celebrate the milestone, with lyrics penned by co-founder Nupur Sharma
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The senior journalist moves from NDTV Group to the India Today-owned digital platform, bringing over 25 years of experience.
Vaibhav Maloo’s role at Enso Group continues to define him as one of the central forces in shaping the company’s ambitions and future
DCODE is a digital marketing playbook designed to serve as a compass for professionals navigating India’s ever-changing digital landscape
Lyndon Louis joins Exicon from McCann Health India, where he was Executive Creative Director
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The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26
Gunjan Khetan, Marketing Director – India, Perfetti Van Melle, shares how focus on social purpose helps drive profitability, and why humour in campaigns works for...
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Veteran journalist and Harvard-certified nutritionist to lead the creation of a first-of-its-kind integrated health and wellness platform for the Group.
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Gupta was speaking at ‘50 Days to Go’ event for the ICC Women’s Cricket World Cup 2025 in Mumbai
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Veteran media sales leader concludes over a decade-long tenure as VP (Sales)
As part of our new series e4m Do Good, we speak to Shaji Varghese, CEO, Muthoot FinCorp, about the company’s new initiative Spark Awards, and...
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Alok Lall has penned an emotional note following a farewell party hosted by Perfetti Van Melle
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Guest Column: Anup Chandrasekharan, COO – Regional Content, IN10 Media Network, writes why the OTT crackdown was ‘not censorship but cultural correction’
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In an exclusive conversation with e4m, Siddharth Gupta, GM, Britannia Industries, shared that their media strategy is anything but monolithic
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Speaking at e4m Health and Wellness Marketing Awards, Anupam Katheriya, CEO of Cholayil and Director of Medimix, said trust, not just ads, drives consumer choices...
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Our weekly take on ads that caught our eye or failed to make an impression
Investor consortium includes VCs, ex-CXOs, ex-CMOs, and leading angel investors across categories
The TVC has been conceptualized by Scarecrow M&C Saatchi
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Current CFO to lead operations as search for permanent chief continues
In his new role, Rituraj Dasgupta will lead efforts to deliver impactful marketing strategies and partnerships that drive audience engagement and client success
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Before this role, Manish Chopra held a senior position at Shein India, a company backed by Reliance Retail
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Prior to his elevation, Tanuj Luthra held the role of VP - New Auto at the company
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Ida Rezvani comes with 20+ years of client leadership experience working at Publicis and Dentsu
Vikram Bahl, Chief Marketing Officer, United Breweries, tells us about the all-new avatar of Kingfisher's iconic jingle, Oo La La La Le O!, the premiumization...
Hardeep Singh Brar succeeds Vikram Pawah who is assuming the role of CEO at BMW Group Australia and New Zealand
Rohit Tiwari, Executive Chairman of Morris Street Advisors USA, will steer the group through its next phase of growth and international expansion
Conceptualised by Ogilvy India, the film captures the human dimension of Adani’s clean energy mission
Prior to her elevation, Ella Solomon was the Global Business Development Director, Publicis Groupe
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Industry leaders say WPP's restructuring signals unified leadership and clearly defined client solution leads, makes the process more streamlined, and is a timely shift
Sanjog Gupta joins ICC after his stint as CEO – Sports & Live Experiences at JioStar; will be the seventh CEO of ICC
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Sanjog Gupta joins ICC as CEO from JioStar with over two decades of diverse experience and a reputation for transforming how sports are viewed and...
Atish Negi, Category Lead – Vitamin & Mineral Supplements, Haleon ISC shares the brand’s journey in India, driving education, reinforcing its science-first positioning and more
For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing to chess, a new branding...
In an internal mail, Prasanth Kumar, CEO - GroupM South Asia, shared insights into the transformation of GroupM’s brand identity to WPP Media
In his new role, Aniruddha Basu will lead revenue for integrated brand solutions at ABP Pvt. Ltd.
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The agency will manage Farmley’s traditional media responsibilities, including print, radio, cinema, television and outdoor
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Here’s your weekly forecast of what rained gold and what just got washed away
Anupam Srivastava has also held key positions at Valvoline Cummins Ltd., Castrol, Reckitt Benckiser and Dabur
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FAST is also becoming a magnet for advertisers in categories hungry for regional penetration; think FMCG, auto, and regional ecommerce, say experts
Panchali Upadhaya, Vice President - Sales, Marketing & Associate Communications, Herbalife India, on driving personalised, science backed wellness through innovation and partnerships
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Prior to this, Kapoor was with LS Digital Group as Programmatic Lead – North
The India campaign focuses on localized experiences and culture-first storytelling
TLN marks its 20th anniversary with a series of strategic announcements
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We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...
Prior to this, PK Anil Kumar was with McCann Health as Creative Head & ECD
Thums Up has disrupted the zero-sugar drinks category, bringing the most thunderous experience of consuming a zero-sugar beverage to the young consumers
The campaign introduces the all-new office sneakers collection
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With fresh capital and growing viewership, local streamers like STAGE, Chaupal, and Flick TV are redefining the OTT playbook
WPP Media has introduced a new regional model for Asia Pacific, Middle East, and Africa
The film is conceptualized by DDB Mudra Group
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Startups raised $1.14B across 98 deals in May—a sharp 53% rebound from April’s funding slump of $745M. Yet, May recorded the second-lowest funding for the...
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L’Oréal will start consolidating Medik8 sales from the date of the closing of the transaction
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Siddhartha Upadhyay, Founder and President of STAIRS, speaks about grassroots sports and Olympic ambitions
As per reports, the account was earlier handled by WPP
Raj Rishi Singh engaged in a reside chat at the Pitch CMO Summit with Vivek Malhotra, Group CMO and Chief Operating Officer of Consumer Revenue...
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Both holding groups currently operate three leading creative agencies each in India. But can all six continue to function independently? And where does Omnicom Advertising...
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Core media agencies Mindshare, Wavemaker, and EssenceMediacom will retain their identities within the new entity and operate under a shared ecosystem powered by WPP Open
As part of the two-year engagement, Saif Ali Khan will be the face of Sparsh Pearl’s campaign
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Prior to his elevation, Anuj Gupta held the role of Vice President at the company
The account will be managed out of dentsu X’s Gurugram office
The campaign’s TVC has been conceptualised by McCann World Group
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Gupta has in the past worked with PepsiCo, Bikano & Tata Consumer
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A review petition should be filed against the SC order, say legal experts fearing far reaching consequences
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Rajeev Jain, Sr. Vice President, Corporate Marketing at DS Group, took the stage at Goafest 2025 to share his insights on the power of cultural...
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Her professional journey spans leading media houses including The Times of India, Outlook, The Hindu and Firstpost
Aishwarya Lahiri was till now Associate Business Director at OMG
The campaign spans across TVC, digital and social, OOH and in-stores, reaching consumers through multiple touchpoints
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The regional move follows a global directive issued last month to streamline and strengthen OMG’s creator economy presence across markets
It has been conceived by Moonshot
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While BBDO and TBWA witnessed two high profile exits in India, OMD Worldwide refreshed its brand identity. Layoffs begin globally as network seeks to cut...
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The leadership team also includes S Narasimhan (Digital), Sagarika Gupta (Insights), and Prasad Kothari (Data Analytics)
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Goonj Founder Anshu Gupta spoke at the e4m Do Good conference about how brands were increasingly highlighting social impact stories as part of their core...
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Come June 17, Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a reasonable trade-off...
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Only Rs 7,200 crore is currently accounted for within the organised segment, with a staggering Rs 2,400 crore leaking through unregulated channels, inefficiencies, and misreporting,...
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Our pick of brand campaigns that stood out this Mother’s Day
At the SVG Summit India 2025, Sanjog Gupta, CEO – Sports & Live Experiences at JioStar, discussed how JioHotstar is rapidly redefining the future of...
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Preeti Singh is a seasoned professional with 25 years of rich experience in the industry
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A news report said that the advertising conglomerate is planning to rename GroupM, shifting towards a more centralised solution for its clients
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Saugata Gupta has been the Managing Director and Chief Executive Ofcer of the company since 2014
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Guest Column: Charu Kishnani, Chief Marketing Officer, CarDekho Group writes about the power of AI in marketing, smarter customer engagement, what CMOs must do to...
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Tribes Communication's MD Gupta talks about the OOH industry's shift towards sustainability, the practicalities of transitioning to greener models and the green and data-driven future...
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It will appear in print and have a robust digital presence across its website and social media channels, in addition to hosting its marquee events
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Prior to this, Sai Chaulkar held the role of Brand Services Director at the company
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The government's move to nurture its gaming ecosystem is far from performative and India's robust gaming community is no longer playing on the sidelines
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As calls grow to revive IRS, DB Corp’s Satyajit Sengupta says that it's time for the industry to go beyond numbers and capture how and...
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A surge in late-stage funding is set to fuel ad spends, but the sharp dip in early-stage capital is a clear red flag, reveals the...
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The company reported a 1.6% overall revenue increase to $3.69 billion, while net income slipped nearly 10% to $287.7 million
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Srivastava confirmed that he would be working closely with Navbharat’s senior management to spearhead digital strategy and expansion
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According to Arthur Sadoun, Chairman and CEO of Publicis Groupe, the agency has invested half a billion euros in data, creators, and digital media
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She has served as the Chief Human Resource Officer at Zee Media Corporation and other Essel Group companies
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Snehasis Bose takes on the role of Group Chief Strategy Officer for BBH India
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With Kiara as the face of Vanesa, the brand will focus on increasing brand awareness through social media and influencer collaboration
Poulomi Saha has been with India Today since 2017
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Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR, Signify, explains why their IPL campaign brings the best of both worlds with the unique...
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Prior to this, Sandeep Karwa was with Flipkart Ads as Vice President
‘Adopt The Tidyman’ is a part of the #CatchTheRightBin campaign
At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content landscape
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Her next move remains undisclosed yet
Liebherr’s latest campaign highlights smart innovations that simplify daily life
While Ashna Nandrajog will be Senior VP - Business, Mohini Varma is Executive VP – Planning
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Yaron Tomchin, CEO of Mobupps, speaks to e4m on the company’s transformations, its CTV Ads product, moving towards the cookieless world and more
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Upendra Kumar Sinha and Dipali Goenka reappointed Independent Directors for another term of three years
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Cricket commands 85% of the Rs 16,000-crore industry, says the GroupM ESP report
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While Manson Chan has been appointed for China, Nick Coston comes in for the USA
The partnership will help in expanding the brand's footprint in South Indian markets
The campaign has been conceptualised and executed by Leo India
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Before Adani Cement, Sanjay Behl was CEO and Executive Director of Greaves Electric Mobility
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IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking to up their sales in the...
With ad inventory sold out across at least 300 screens in Kerala, L2: Empuraan is ring up the cinema advertising momentum, filling the lull left...
The project, spanning eight years, is expected to generate revenue exceeding ?100 crore
The campaign is part of a larger visibility initiative of Godrej Enterprises Group
At the e4m Pitch CMO 2025 event, Deepti Mishra, Head of Sales & Marketing at Digitup, made a compelling case for design systems as the...
The campaign for Next-Gen Advantis IoT 9 Digital Lock reinforces the brand's promise of secure, stress-free living
The brand has unveiled a new TVC for SNICKERS Peanut Brownie
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If the ongoing negotiations with Publicis Groupe or Havas Network materialize, it could mark a significant shift in India’s advertising landscape
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The searches began after the officials were tipped off a supposed cartelisation of fixing ad prices and discounts after a GST inquiry at a media...
Approval marks key milestone in the process to combine the two companies, both the companies said in a statement
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The apex court’s statement came following a Delhi High Court directive, which mandates Wikipedia to take down a page in connection with a pending defamation...
The appointment follows a competitive multi-agency pitch
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The company has announced the launch of Wow! Noodles in a range of Desi-Asian flavours
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The viewership was already soaring at 40 crore views during New Zealand’s innings, but the real spike came during India's chase
Kartik represents the youthful energy and authenticity that O Hi stands for, the company said
HMIL has also launched a TVC film for the “Hyundai Super Delight March” campaign that captures the thrill of exploring incredible offers and the joy...
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This acquisition remains subject to customary conditions to closing and is expected to close early in the second quarter of 2025
Hariharan Nurani began his career in the Indian media industry with renowned companies such as Ogilvy, Mudra, and GroupM
Postpartum depression affects 1 in 5 mothers in India, yet it remains a topic rarely discussed in families, according to the company
Nitin Goswami has held leadership roles at GroupM, Reliance Broadcast Network, and Red FM
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Ajeet Shukla & Giamaria Fernandes have been brought in for the West zone, Arijit Sengupta & Mark Flory for South, and Romit Nair, Moumita Pal,...
He joins from Cornerstone Sport and Entertainment Private Limited where he worked for over four years
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As per the agreement, Interpublic shareholders are to receive 0.344 Omnicom shares for each share of Interpublic common stock they own
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As Aman Gupta celebrates his birthday today, we take a closer look at the man behind the audiotech brand and the unstoppable wave of innovation...
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Satyajit Sengupta will report directly to Samudra Bhattacharya, CEO of HT’s Print Business Unit
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In a conversation with e4m, Jayendra Gupta, IKEA’s Country Manager of Integrated Media, spoke about the brand’s strategic entry into Delhi NCR, evolving consumer behaviour...
The campaign has been conceputalised by FCB Group
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The Group told a media house that the sale is part of its strategic decision
Shah Rukh Khan’s journey—marked by passion, resilience and greatness —resonates deeply with Elan Group’s vision, the company said
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The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...
In a fireside chat at the first edition of the Auto Marketing Summit, the GroupM CEO shared his key learnings from working with auto companies...
At e4m Auto Marketing Summit 2025, Kartik Sharma, Group CEO of Omnicom Media Group, highlighted how brands are navigating the changing market environment through a...
Prior to joining BBH India, Yatin Gupta worked as a Brand Marketing Consultant with multiple agencies, including VML, Punt, and Cheil
The apex court emphasized the need for accountability in digital content creation and called for greater responsibility from influencers with massive followings
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In a social media post, Sirona's Deep Bajaj said the decision was taken due to Good Glam's changing priorities
Siddharth Gupta is currently the General Manager – Marketing for Premium Creams, Crackers, Marie and Milk biscuits
The campaign revolves around the idea that being a third wheel isn’t just about tagging along.
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At the launch of PMAR, Vivek Malhotra, Group CMO & COO (Consumer Revenue & Enterprise Strategy), India Today Group emphasised the importance of viewability in...
The television rights are exclusive for the regions of India, Nepal, Bhutan, Maldives, and Myanmar while Bangladesh, Afghanistan and Sri-Lanka being non-exclusive
RCPL's Campa Cola has reportedly bested Coca-Cola's Thums Up, which held the coveted 'co-presenting' rights last year
The agency’s reported net income stands at $344.5 million
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The proposed investment will focus on developing AI solutions for marketing automation, predictive analytics, and enhanced customer engagement models
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Chiradeep Gupta was most recently Vice President, Personal Care Head of Media and Digital & Global Integrated Media Strategy Lead, at Unilever
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Priyanka Gill has stepped down as Kalaari Capital's venture partner
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Ajay Mehta, MD of Cinema and OOH Solutions at GroupM India, talks about the rapid growth of DOOH, breakthroughs in the field and hindrances caused...
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...
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The account size is estimated to be between Rs 150 crore and Rs 200 crore
The 'India Ka Apna Game' campaign has Salman Khan along with ‘Constable Dhyanchand’
Rochelle Chhaya has been with OMG for over 14 years
Prior to this, Amit Sutha was with McCann Worldgroup as President and Global Chief Client Ofcer
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Adam Gerhart, Toby Jenner and Mark Patterson to be Global Chief Client Officer, Global Chief Business Officer, and Global President, Markets and Business Operations
Prior to this, Geoff Calabrese was with Omnicom Media Group as CEO of North America Investment
The agency will take charge of the brand's consolidated media strategy across ofine and online channels
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While some users see the change as a necessary evolution to accommodate modern content trends, others have complained about user preferences being ignored
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In an exclusive interview with e4m, Vinod Kumar Gupta, Managing Director of Dollar Industries, shares his optimism for 2025, roping in Akshay Kumar and Mahesh...
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The case, brought by advertisers, accuses Meta of overcharging by inflating the number of people their ads might reach
Through the three-film campaign, the Group reaffirms its commitment to redening urban landscapes while crafting homes
Prior to joining Teleperformance, Anubha Upadhyay was with Google for over 11 years
Ajay Gupte, CEO - South Asia, Wavemaker, discusses clients, their evolving needs, the focus on ROI, and of course, AI in this interview with e4m
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He holds more than 20 years of experience in public relations and corporate communications
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She was earlier associated with India Today TV as Anchor & Editor
The ETPL is set to get underway from July 15 – August 3, 2025
Lakshmi Idupuganti, Senior Director - Brand and Design, Head Digital Works, A23 talks about repositioning to target skilled players looking for challenge, the focus on...
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The company has also hired Pranay Kale as Chief Revenue and Growth Ofcer and Tanesh Arora as Vice President of Candidate Services
Arindam Pal has over 24 years of experience in marketing and sales across sectors
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The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series
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Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the...
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MV Shreyams Kumar, Mayura MS, and Devika MS talk about transformations at the 100-year-old institution, where the new generation is poised to drive digital innovation...
Tina George Muthoot, Thomas Muthoot John, and Suzannah Muthoot—have joined as Executive Directors in Muthoot Capital Services, Muthoot MicroFin, and Muthoot Housing Finance, respectively
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'This is a landmark moment for sports media rights,' said FIFA President Gianni Infantino
The campaign reects the brand’s commitment to strength, innovation, and sustainability, said the company
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The campaign has been conceived by Ogilvy India
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Rapport, the OOH division of Interpublic Group, is the incumbent agency for the conglomerate
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Shresth Gupta will lead the launch and promotion of original series and movies in Hindi, Bengali and Marathi
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According to the media company, in FY24, its ad revenue for the entertainment segment was flat as the business reduced original programming hours due to...
B Srinivasan, Managing Director, Vikatan Group speaks about the company’s latest offering, Vikatan Play, venturing into the Hindi GEC space after over a decade and...
Prior to joining HT, Faiz held a pivotal role at Paytm as Vice President & Head of Advertising Sales
As per reports, the announcement is likely to be made this week
Thums up, JK Tyres, Kajaria, Comfort, Astral Pipes, Beardo and Daawat are among the brands that have been onboarded as partners
Anika Malik Wadhera was earlier working with Sirona Hygiene as Head of Marketing
Previously, OMG managed only Tata Motors’ digital media, while IPG’s Lodestar handled TV and print
Jim Sarbh will endorse Hush Puppies’ ‘PartyReady’ collection
Abhishek Gulyani was most recently CEO at Hill & Knowlton India
Once the shining stars of sports sponsorship, edtech, betting and crypto firms have gradually restricted their involvement, leaving media platforms to look for other advertisers
Gurlani was earlier Vice President-Partnerships and Investments
Anna Ohlin, Country Marketing Manager and Jayendra Gupta, Country Integrated Media Manager, IKEA India discuss the brand’s festive campaign, retail strategy and focus on 'sleep'...
The agency has recorded 0.5% growth in Q3 LFL revenue
Here’s everything you need to know about the shortlisted candidates
According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities
Latest viewership data for GECs shows a slight decline for some leading channels. While still the most-watched genre, GECs are no longer showing the consistent...
With agencies like Dentsu, IPG, GroupM, Publicis, and Havas in the fray, the Hero MotoCorp team may arrive at a decision to pick its media...
While small businesses, publishers claim the update benefits larger, established websites, some industry watchers noted that businesses need to stay agile with SEO tactics &...
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Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that...
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While fear of loss of control and lack of transparency is valid, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation,...
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As AI algorithms become more widespread, it may result in implicit price collusion, cautioned Harvard Business School Professor Sunil Gupta at a recent lecture
At a retail summit, Aman Gupta, Co-founder & CMO of boAt, spoke about navigating through the hurdles of eComm platforms, and the power of innovation...
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
To commemorate this occasion, senior editors of PTI met President Draupadi Murmu at Rashtrapati Bhawan
Amit Sethiya was with Syska Group for over 8 years
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand...
The e4m Business Leaders Retreat saw Amit Verma, the co-founder and CEO of DigitUp, diving deep into the mechanism of the ML SEO process
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Sanjog Gupta, Head of Sports, Disney Star, spoke to e4m on the network’s expansion into esports, the strategy to diversify the sports portfolio beyond cricket...
Prior to ZEE News, Pranay Upadhyaya held prominent roles at ABP Network for nearly seven years
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact...
Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role...
Brian Lesser succeeds Christian Juhl who will take up a new position with WPP as President, Corporate Development
According to sources, while the account encompasses the entire media buying and selling mandate, the group has a strong focus on digital
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals
The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the consumer
Surinder Chawla is the ex CEO and MD of Paytm Payments Bank
DigitUp founder Amit Verma shares his journey of growth, the way ahead for the company, & more
The campaign, anchored by a film, encapsulates the relentless dedication of Indian athletes
Sharma is the News Director at TV9 Network
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
The campaign has been conceptualised by DDB Mudra Group
Sandeep Karwa, VP of Flipkart Ads, highlights the platform's innovative ad formats, data-driven insights, and campaign management tools that boost brand performance
Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or the road, champions stay on...
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
Meta allegedly blocked Ad and social media accounts of several startups and their founders, who participated in Sony’s Shark Tank India show, for allegedly violating...
However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues
Disney Star this year onboarded 59 categories of advertisers and 90 brands
The brand, published by RPSG Lifestyle Media, will launch later this year
Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in retail media and more
Chopra founded Film Companion in July 2014 as a pan-India platform for entertainment journalism
Karan Gupta, MD, Aidem Ventures, talks about challenges that the advertisers and agencies will face in submitting the government mandated self-declaration certificate
Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of 50-200%; but given TV's extensive...
Karnik has been elevated to Managing Director of Content, Entertainment, and Sports for GroupM India
Ajay Mehta is currently the Chief Content Officer of Mindshare India
Mukund Galgali will be acting Chief Financial Officer
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
The impressive wins for India came across two categories - Outdoor and Health & Wellness
As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big...
Ali, Chief Marketing Officer, Gupshup talks about his vision as Gupshup’s first CMO, B2B marketing strategies, the evolution of conversational marketing, brand journeys and more
Campaigns for VML, Ogilvy India, Leo Burnett, DDB Mudra Group, Wieden+Kennedy, and McCann Worldgroup made the cut
While DNPA awaits an early redressal from MIB, industry experts discuss the nuances of publishers' ask for revenue from tech giants and the way forward...
The partnership is aimed at curating sports and entertainment IPs
The narrative of the 2024 Lok Sabha polls underwent a significant transformation, thanks to the emergence of independent digital media platforms led by former TV...
The conference’s Gold Partners are Taboola, Lemma, The Hindu and Anymind Pokkt
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match,...
India bagged 3 shortlists in Glass: The Lion for Change category at Cannes Lions 2024 from among 165 entries
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Rabe Iyer was previously the India lead for agency partnerships at ShareChat
Ajay Gupte, CEO of Wavemaker South Asia, talks to e4m on being adjudged the Media Agency of the Year at Goafest 2024, focus of the...
To be held on 7th June 2024 from 10 am onwards at Radisson Blu, Mahipalpur
In an exclusive conversation with e4m, Advocate Sanjay Basu shared his vision behind acquiring Bangla daily Ei Samay. He also discussed the paper's positioning &...
Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services
Neha Gupta Bector, Chairperson, myTrident, shares insights on the brand’s latest campaign, the effectiveness of TV as a medium and why Blinkit has been a...
Reports say that the sale will allow Disney to focus on the merger of its India business with Viacom18
Shweta Jain moved out of Diageo in April
Toby Jenner will continue to oversee Wavemaker as its Global CEO alongside his expanded remit
Uday Mohan to be Chief Operating Officer of Havas Media India and R. Venkatasubramanian of Havas Play
Kingshuk Mitra - Head of Ad Sales - Star Sports, Disney Star, and Dhruv Dhawan - Head of Ads - Disney+ Hotstar India, share why...
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The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.
Rajiv Rajagopal, Business Head at GroupM, was the keynote speaker at the e4m CTV Conference where he spoke about 'Cracking the Code: Understanding and Targeting...
The 30 second ad-film was conceptualized by Havas Worldwide India
The account was previously handled jointly by Publicis, Alliance and Mudra
Pradeep Gairola, Business Head - Digital, The Hindu Group, delivered a speech and participated in a fireside chat with Manish Dhingra of Readwhere at Indian...
Gupta was elevated to the post of president and COO in May 2023
At the IMC 2024, marketing expert Ketan Bharati and Birla Group's Deepali Nair spoke about how publishers can shake things up in the magazine space...
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The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD
Pallavi Pandey, VP & Head of Marketing, India, Landmark Group speaks on Max Fashion’s new sub-brand Max URB_N and why the brand has reimagined the...
Anurag Gupta was previously the Chief Operation Officer at ada, Kuala Lumpur, Malaysia.
Dhaval Gupta, MD, CyberMedia, will talk to Manavdeep Singh, Founder PubLive, about how AI-powered tech is enabling publishers, at IMC on May 3
Godrej Enterprises Group will be controlled by Jamshyd Godrej as Chairperson and Managing Director; Nyrika Holkar as Executive Director, and their immediate families
B Srinivasan, MD of Vikatan Group, believes that most publishers don't yet know the full potential of utilising their content on other platforms
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Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio
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Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio
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The campaign will run for one month and span large-format billboards across metro, mini metroes and small towns.
With a multilingual approach, ZEE5 released promos in Hindi, Marathi, Tamil, Telugu, and Bangla
The company's chief exec, Shantanu Deshpande, praised his marketing team on LinkedIn: 'Love to see my team ooze class'
Adds thoughtful colours to the game through brand association with six teams
The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30 crore for associate sponsorship
Celebrate IPL wins with the Indian Sweets League, championing oral health awareness with cricket icons Suresh Raina and Zaheer Khan
Prior to this, Saurabh Kundra was with AGL - Hakuhodo as Associate Director
As part of the collaboration, Jaiswal will be featured in boAt's upcoming marketing campaigns and initiatives
The campaign will be amplified through a mega-media mix with maximum penetration across mediums such as TV, Digital, Print, Radio, OOH, Audio, News Channels and...
Havas Worldwide India has appointed the four as Executive Creative Directors
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Appoints Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta as Executive Creative Directors
This change reflects the brand's modernisation and growth ambitions, aligning with the aspirations of contemporary consumers and marking a new chapter in the company’s journey...
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This association will further strengthen the brand perception of the lubricant behemoth
‘Headline: Memoir of a Media CEO’ will also be launched on April 24 in New Delhi
On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it is Rs 80 cr for...
The campaign #DemocracyKaTyohaar is being extensively promoted across various social media platforms
A fan-led initiative that gives Chennai Super Kings players more time to train and aim for their 6th title.
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As the Global Merchandise Partner, playR offers a diverse range of merchandise including apparel, sports equipment and accessories
Campaign to promote RuPay Credit Card on UPI
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Guest Column: Nikhil Gupta - Head of Marketing, Strategy, Govt. Affairs & CSR - Signify, Greater India writes about ‘Efficient & Effective’ Marketing Strategy for...
Navendu Shekhar has over 12 years’ experience across sectors
New store offers personalised shopping experience to build a stronger connect with the consumers
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This first of its kind special viewing experience will see select spectators at the Sawai Mansingh Stadium in Jaipur enjoy the Royals' home matches from...
The campaign features Brand Ambassador and Investor Shraddha Kapoor featuring MyGlamm Super Makeup Range
Aims to ‘Make Uniforms, Uniform Again’ and ensure that a dull uniform never becomes a reason for loss of opportunity for any child
The only caveat for brands is to strike a balance so that gamification enhances, not detracts from, the app's core offerings, say experts
His responsibilities include shaping the company's strategic direction, expanding its business footprint, and strengthening its market leadership across various functions
Piali Dasgupta held the role of Senior Vice President - Marketing and Communication at the organisation
Suparna Mitra joins Swiggy’s list of independent directors which includes Anand Kripalu, Shailesh Haribhakti, and Sahil Barua
This is his second stint with the company after having worked at Deloitte for over 10 years between 2011 and 2021
The beauty brand by Serene Williams is a joint venture between the tennis icon and The Good Glamm Group
Previously, Gopalsetty was the Head of Sales and Marketing at BMW India
With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent
Kosuke Sogo, Co-founder and CEO, AnyMind Group, shares his plans for the AnyMind Group, and talks about the different verticals of the group, including India’s...
The account size is estimated to be Rs 350-400 crore
In this edition of Pitch BrandTalk, Abhishek Gupta, Chief Marketing and Customer Experience Officer, Edelweiss Tokio Life Insurance, speaks about the brand philosophy of #ZindagiUnlimited
A news report says that the companies are in the midst of preliminary talks about the acquisition
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as...
The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby
The new campaign highlights Rasna’s emotional connect and its functional benefits
Ashutosh Gupta took on the Country Manager role at LinkedIn India in 2019
On 'Mr Perfectionist', Aamir Khan's birthday, we revisit some of his iconic ads and endorsements over the years
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming...
The duties involve the strategic management and expansion of HUDCO's digital media presence across platforms
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The team will be seen in action from March 23
Our pick of the most creative commercials of the February 16-29 period
The collaboration has allowed the brand to effectively reach a wider audience and amplify brand awareness
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
The campaign is part of the #TVSRide4Safety initiative
The video celebrates the spirit of womanhood by showcasing how women are stepping up their game in every field
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Our mission is to make global brands, said Aman Gupta while receiving the award from Prime Minister Narendra Modi at Bharat Mandapam on Friday
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For the global account, the Publicis Groupe has created a bespoke unit called Publicis OneVibe
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Srivastava's mandate involves working across brands handled by both offices of the agency
He was previously the Head of Dabur D2C, Marketing Services & Excellence
The brand film challenges gender stereotypes and biases
The campaign has been conceptualised by Ogilvy
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D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how to invest for profitable D2C...
Before joining HiveMinds, Srinath was the Managing Director at Reprise Digital, Indonesia
Before this, Nilesh Malani was with the CMO at Polycab India for over three years
The campaign has been done in association with Talented
The campaign has been conceived and scripted by Leo Burnett
Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a repeat of the situation
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Conceptualized by Wunderman Thompson (Delhi), the campaign is live on leading channels, YouTube, social media, and OTTs
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Rayomand has previously been a creative leader at SSC&B Lintas, Contract Advertising and Havas
Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share industry players
As CEO, Mahesh Bhupathi will be responsible for handling the overarching strategic direction and growth initiatives of the business
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PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season
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Hitarth Dadia was previously the Partner & Chief Marketing Officer at NOFILTR.Group
Paying homage to his iconic scene in Animal, actor Upendra Limaye revisits his signature line from the movie, delighting ad lovers
The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala
Prior to this, Ashim Gupta was associated with Uber
Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives...
Ayappan R, CEO of Cleartrip, and SVP of Flipkart Group, has said in a social media post that he will be starting his venture in...
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Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
Experts say while the percentage of start-up spends may not be higher or similar compared to earlier times, it still will be a significant amount...
The total broadband subscriber base of the country as on 31 March, 2023, is nearly 847 million
In a chat with e4m, the directors of the Kolkata-based Emami Group talk about the company's 50-year success story and apsirations to become one of...
As part of this partnership, the Chennai Super Kings team will sport the Equitas Small Finance Bank logo on the leading side of the headgear
The over $340-billion Indian start-up ecosystem with 108 unicorns is presenting a lucrative investment option for celebrities and leveraging star power in return
Gaurish Pathare was earlier Associate Vice President at BCCL
Nimish Agrawal, Executive VP and Chief Marketing Officer, Niva Bupa Health Insurance, spoke to e4m about transforming the perception of insurance, the trends to watch...
With measurability on TV advancing and business impact gained from advertising on cricket on TV growing higher, brand custodians & industry experts share insights on...
Experts weigh in on the potential impact of the RBI ban and ED probes on Paytm and its brand value and the startup ecosystem at...
Bodhisatva Ganguli will primarily contribute to Moneycontrol, along with on-ground events
Publicis Groupe and Omnicom Media Group shortlisted, say sources
Our pick of the best ads between January 1 and 15
The deal will begin in 2024 and will cover all major BCCI events until 2026
The video captures the journey showcasing India's triumphs across diverse sectors
The advertising sector has its fingers crossed for startups as the year 2023 was marred by problems such as extended funding winters, layoffs, shutdowns and...
Gautam Surath has been with Publicis Groupe for over 20 years
Anupam Katheriya, CEO, Cholayil, spoke at the e4m Pride of India (South) Brands Summit on scaling a local brand to the global stage
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Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen AI etc will gain prominence
The fourth edition of the conference will be held in Chennai on 24 January 2024
Sriram Srinivasan was associated with The Hindu Group for over eight years
Jigar Rambhia’s most recent stint was as the COO of Sporjo
'Aarize Group believes Tiger Shroff's charisma and authenticity will strike a chord with the audience,' said the brand
AMG Media will now have 76% voting rights in IANS, as per reports
The campaign has been conceptualised by Famous Innovations
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain
Gurpreet Singh joins from Performics - Publicis Groupe where he was Managing Partner
This campaign has been created by Publicis Worldwide India
In the OPPO film, Ranbir Kapoor and Konkana Sen Sharma feature as one of their most loved characters Sid and Aisha from their film 'Wake...
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the...
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Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024
Minhaz Fatima joins MyMuse after leading the brand, social and creative vertical at Fi
Amitesh Rao joins from McCann India where he was Executive Director - North and West Operations
The Indian economy remains a bright spot in the midst of global economic turmoil which will attract the present and new investors in the coming...
Sally Lee and Mini Sood Banerjee of Laneige talk to e4m about the rise of Korean skincare, challenges in India and 2024 plans
Harish Bhat joined the Tata Group in 1987 as an officer in the Tata Administrative Service and has been the Brand Custodian of the conglomerate...
Wunderman Thompson's integral role encompasses the development of communication and creative frameworks, ensuring the Troo Good's messaging is articulate and resonant with consumers
Zaarra Khader previously led the film business and content division for Motion Content Group India
Aashirvaad has roped in actor Rupali Ganguli for the campaign
The video features brand ambassadors Abhishek Banerjee and Saurabh Shukla
The film talks about the various benefits of its latest product, Aspire
The campaign talks of the brand’s promise of providing an all-encompassing lifestyle through their projects
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans
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Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance
Prior to this, Kandasamy was with ShareChat as National Agency Head
Sunny Leone will endorse Anondita Healthcare’s new brand “Shubh Samachar”
Ranbir Kapoor will be seen elevating 7UP’s ‘Super Duper Refresher’ positioning in India
Post the acquisition, the company will get equity shares both with and without voting rights
Swati Darekar played pivotal role as Fiction Head (Vice President HME Content) at Colors (Viacom18) prior to her appointment at Shemaroo
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Beyond the Glitz and Glam: Navigating the Shadows of Surrogate Advertising, Celebrity Accountability, and the Ongoing Struggle for Ethical Brand Presence
Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which allows them to be more...
The two new digital films for Ferrero Rocher and Ferrero Rocher Moments captures the magic and warmth of the holiday season
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Creates awareness around the need for multivitamins everyday through the brand film featuring Kajal
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The Digital Campaign spotlights Intergenerational friendship & fosters meaningful connections by bridging the gap between the older & the younger generations
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Bhaskar joins in from Lowe Lintas where he was last serving as Vice President in a business role
According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024
According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024
Rana Barua elected Vice-President; Anupriya Acharya to be ex-officio member of AAAI Board for 2023-24
In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia on the growth of audio...
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Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities shares her views on how emotional connect with the audiences is important in...
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The brand has put up a Basset Hound-themed van circling the streets of Gurugram
This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019
If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games. However, if all or most...
Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of the association with the tournament,...
Prior to this, Teny was CEO of Lowe Lintas India
Ajay Mehta, MD – Cinema and OOH, GroupM India, speaks to e4m about the growth expected in the OOH sector, their display for Sprite during...
The company will now take full control of the news platform, initially curated by Raghav Bahl
Netflix Advertising President Amy Reinhard has said in a blog post that after watching three consecutive episodes on the streaming platform members will get a...
Chauhan will be based out of the agency’s Gurgaon office and report directly to Himanshu Saxena, Chief Operating Officer and Managing Director, BBH India
Customers can win match tickets for the ODI Men’s Cricket World Cup Final Live in Ahmedabad on 19th Nov’23
Saraswati, Chief Content Officer at Omnicom Media Group, talks about the intricate balance between human creativity and artificial intelligence
He joined the petcare company in Oct 2021
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As part of ‘Har Fan Hai Priceless’ campaign, Mastercard brought the coveted World Cup trophy to its customers, partners, and employees across several Indian cities.
Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a few we liked
CEO Mark Read has expressed his excitement for 'the world's largest creative agency', VML, formed after merging WPP giants Wunderman Thompson and VMLY&R
Ipsita joins HP from Apple where she most recently served as Senior Director of Marketing for Apple Services
Generative AI took centre stage at the ninth edition of the annual flagship event of the company in the country
The campaign has been conceptualised by Publicis Worldwide India and Saatchi & Saatchi Propagate
Banijay Asia produced and executed the pre-match ceremony for the India-Pakistan clash
The campaign, started during the Asia Cup and now ongoing during the ICC Men’s Cricket World Cup, encourages fans to tell their personal stories with...
The mandate was won following a multi-agency pitch process
Prior to joining NDTV, Upadhyay was associated with CNN News 18
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts...
Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital
exchange4media spoke to LinkedIn’s Country Manager and VP of Product to understand their new product solutions, the use of AI for ad platform and how...
As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
Top Disney executives Tom Staggs and Kevin Mayer reportedly played a key role in setting up the talks
With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with...
When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the...
Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the clutter and is pivotal in...
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets...
The streaming platform has roped in Mahindra SUVs & Tractors, Booking.com, Louis Philippe, Kingfisher, Surf Excel, ThumsUp, Black& White and MRF so far
Rajeev Beotra and Anupriya Acharya appointed to the Board of Governors
The innovation will enable an easier viewing experience on mobile phones
The Olympic and World Champion will be the face of JSW Group’s Steel, Cement and Paints businesses
Murdoch's departure coincides with the upcoming US presidential elections, a year ahead of schedule
The tech giant has partnered with Razorpay and PayU to make payment 'as simple as sending a message'
Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that lie therein
The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability and larger-than-life being keywords
The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more
Some best moment marketing posts from the usual players of the brandverse
COO of Excitel Varun Pasricha shares why their latest OOH campaign ‘Drive Safely’ encourages people to not use the internet and how it will help...
Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand...
With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and discounts. Here's what the print...
Gupta has over two decades of leadership experience
With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star
As per sources, it is perhaps the first time that the auto major has associated itself at this scale with a cricketing event
Kings XI Punjab, Delhi Capitals and Rajasthan Royals are said to have approached the BCCI in this regard
The ‘Gulf Superfleet Suraksha Bandhan’ campaign made its debut in 2019
‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers
The new Hindi Daily will be printed from Delhi NCR, Lucknow, Varanasi, Dehradun and Gorakhpur
The upcoming cricket tournament may be played in eight to nine cities, increasing chances of footfalls in airports and presenting a golden opportunity for brands
Ajit Varghese, Head of Network Ad Sales at Disney Star, spoke to e4m about offering free viewership to mobile users for World Cup and Asia...
Adam Gerhart, Global CEO of Mindshare talks about India as a key market, his idea of ‘Good Growth’ and the great year that Mindshare has...
Singh was earlier PHD India’s Strategy Lead
Singh moved on from NDTV in February
As per reports, TV rights will be for the entire subcontinent and digital for the Indian market only
The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the powered by sponsorship on Disney+...
Industry experts cite split in IPL media rights, channels exiting FTA & inflationary pressures as factors for cut in TV ad spends; H2 likely to...
Prior to this, Varun Gupta was SVP - Head of Growth (Online) of Bombay Shaving Company & Bombae, VLPCPL
It aims to deliver updated news and the latest developments in the tech world
The French entertainment company earlier had a 51% stake in Endemol Shine India and has acquired the remaining 49% from CA Media
The dentsu-owned agency will take charge from January 2024
Industry players are unanimous in their view that advancements in OOH advertising and adaptation of innovative tech have opened new doors for the digital creators
Most startups have been spending mostly on TV advertising, especially around big sports events. Hence, ad revenues of TV channels are likely to be affected...
Fernandes will report to Avinash Pandey, CEO, ABP Network
Experts and content creators weigh in on Sebi's proposed guidelines for bringing in a semblance of order in the unregulated influencer space
Interactive and innovative ads are big on impact but one must keep a check on content quality, brand messaging and overall user experience, note industry...
The brand has also announced its latest campaign, ‘India Ka Apna Game’ which celebrates the nationwide popularity of Ludo
The account was won following a multi-agency pitch
Gopakumar, who recently quit Optimal Media Solution, will now handle non-news business of Times Network
In its case before the apex court, Google said that it looked forward to presenting how Android fuelled India's digital transformation
Donohue has earlier worked with PayPal, Square, Leanplum and Optimizely
Industry experts weigh in on the future of 3D OOH in India and the challenges that lay therein
Country Manager for India at LinkedIn, Ashutosh Gupta, shares how the social media platform for professionals has grown leaps and bounds ever since it entered...
The report explores the growth of the online gaming landscape in India, how brands can leverage this billion-dollar industry and the road ahead
He was earlier Head-Marketing Communication at Tata Projects
The CEO of Publicis Groupe-South Asia spoke to us on the sidelines of Cannes Lions 2023 about her experiences of being on the Media Lions...
Reports say that Ray will be taking early retirement
Three Silvers for FCB India/FCB Kinnect, FCB Interface and Leo Burnett; Dentsu Creative and DDB Mudra both win Bronze
In an order, the ministry said that Sub News Broadcast Corporation Private Limited has misused the permission of ROSE TV channel
The platform has made several significant announcements, including a new lineup of web series and films and a subscription plan priced at Rs 999 per...
According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers
At the Goafest conference 2023, e4m spoke to the founder of Good Glam Group on topics concerning the brand’s marketing and advertising strategies, inside stories...
The group called for the removal of Shankar Aggarwal and Rashmi Aggarwal who are independent directors
The Country Marketing Leader for Zoom in India spoke to us about tapping into the Indian market, the platform’s latest offerings for marketers and more
Bhasin will also acquire a significant minority stake in the agency over a defined period of time
Prior to this, he was associated with Samsung for over eight years
During the Q4 earnings call, Group CFO Gupta stated that the company has not yet gone back to its pre-covid prices in Delhi and Bombay;...
Guest Column: Piali Dasgupta, Senior Vice President – Marketing at Columbia Pacific Communities, writes about the growing impact of digital marketing on consumer behaviour
Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023
Leo Burnett India wins Grand Prix & Digital Specialist Agency of The Year honour; FCB Group India wins Direct Specialist Agency of The Year and...
On Day 1 of Goafest 2023, a panel of industry heads deliberated on how marketing concepts are evolving with the changing consumer choices
The agency, promoted by Gour Gupta, buys 100% stake from DDB Mudra
The company aims to provide mentoring for founders, CEOs and company boards to help turbo charge their business growth
Sunil Bharti Mittal of Airtel and Gaurav Dalmia of Dalmia Holdings, it is believed, have helped the complex negotiations between Samir Jain and Vineet Jain...
The group has released a statement internally to its key management saying speculations about the split in the business are incorrect
Two BCCL officials and a top biz leader played a critical role in the settlement and were present when the MoU was signed
India’s celebrated startups face a setback as their investors marked down their hefty valuations. How much will this impact the advertising and media sector?
Chakrabarti, VP (Strategy and Creative) at Kinetic India, was speaking at the 4th edition of e4m NEONS OOH Conference & Awards 2023
At e4m NEONS OOH Conference, Singh of Tata Motors spoke about the impact of OOH, new practices, and more
Balsara, Chairman of Madison World, was speaking at his opening address on ‘OOH Fast Forward’ at the 4th edition of e4m Neons OOH Conference
Gupta was previously the SVP & CEO of lending business at Paytm
Arnold Su elevated Vice President for Consumer and Gaming PCs; Dinesh Sharma to be Vice President for Commercial PCs and Smartphones
The campaign #MaakaEhsaas has been launched ahead of Mother's Day
The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds
Sources say he might start a sports start-up
From franchise associations to big campaigns, radio players are going all out to give advertisers the best reach and pull
She was Sr. CD at Cheil India previously
According to a TAM report, the e-commerce gaming category maintained its top position on TV during IPL 16 as it was for IPL 15
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The layoffs will be done in multiple rounds, as per industry sources
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Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
Mehta will be responsible for Sales, Account Management, Supply Chain Operations, Customer Operations, and Seller Excellence functions Continuing the aggressive expansion of its senior leadership...
Announces First Edition of ‘The Luxe Life’ with curated line-up of high-impact speakers, tastemakers and design visionaries Tata CLiQ Luxury today announced its first...
Indigo consulting is a Publicis Group Company Indigo Consulting Company that specializes in Enterprise Technology, Design, and Data-first talent, strengthens its delivery and operations team...
Tupperware’s exclusive store count reaches 91 across the country Tupperware, a global premium homeware and...
MNX Super League will showcase a collection of some of the most edgy, fast-paced, new-age action movies Indulging viewers in an experience that extends beyond...
Conceptualised by The Womb the second leg of upGrad’s blockbuster #KaamkiDegree campaign reminds how the ‘right specialisation’ can usher in a ‘bright future’ After...
Its multimedia marketing campaign includes commercials on television, OTT, digital, and social media platforms Upstox (also known as RKSV Securities India Pvt Ltd), one...
Karnik will take Head – Sports, Esports and Entertainment, GroupM South Asia and Nagarajan, will take on additional responsibility of Head of Branded Content, GroupM...
The campaign has garnered nearly 4 million views JK Lakshmi Cement’s new television commercial is aimed at taking the current brand positioning of ‘India, Ab...
Kharga was with Axis Bank as Executive Vice-President & Group Chief Marketing Officer Asha Kharga has joined Mahindra Group as Chief Customer & Brand Officer....
Beverage brand unveils latest TVC in its ‘Think Fresh’ series This summer, 7UP®, the refreshing clear drink with Natural Lemon flavor is all set to...
1% fuel surcharge waiver for the users of this card at HPCL retail outlets Union Bank of India - one of the largest Indian...
A first of its kind custom jewellery range of kids’ favourite character Peppa Pig, one of the most celebrated characters in the history of toons...
Captures over 42% of overall UPI P2M market share PhonePe, India’s leading digital payments platform today announced that it has emerged as the largest player...
Randhawa will be taking charge on June 1 Former Asia Pacific CEO of Mindshare Amrita Randhawa will be joining Publicis, as per media reports. She...
For the first time in the history of IPL, a brand in the Stock and Mutual Fund sector would be partnering at large to create...
The campaign includes a three-part video series featuring Anup Soni PNB MetLife today launched a new campaign, “#BaatonMeinMatAana” to help educate consumers on how to...
Myntra logo to be at the front centre of CSK’s jersey Myntra, India’s leading fashion and lifestyle destination, announces its partnership with Chennai Super...
83% feel pressured when it comes to marriage While the nation has made meaningful progress in improving gender equality, we still seem to have a...
The first session is by Ms. Puroitree Majumdar, a Clinical Psychologist at YourDOST For a woman to balance a thriving family life and continue to...
Features Kartik Aaryan as the face of this digital film led campaign Mirchi Brewery, the creative solutions wing of Mirchi, has ideated and executed an...
Fast&Up has signed Bollywood celebrity and fitness icon Shilpa Shetty Kundra as its Brand Ambassador for a new range of vegan products Fast&Up, India’s...
Gradeup – One of the most trusted brands for competitive exam preparation has recently announced the release of its first brand campaign – ‘Sahi Prep...
The platform plans to launch 13 films and 15 web series apart from six comedy shows, four documentaries, and three reality series Video streaming platform...
The 2nd edition of YONO’s exclusive 4 days shopping carnival starts from March 4 and will conclude on the 7th State Bank of India (SBI),...
Processes over 970 million UPI transactions in February PhonePe, India’s leading digital payments platform today announced that it continues to be the digital payments market...
Extends partnership with Paytm Payment Gateway for UPI AutoPay subscription services National Payments Corporation of India (NPCI) has announced that UPI AutoPay has now...
The conversation about size is about to change aLL, the pioneer in plus-size fashion, along with their creative agency Brandmovers India, has created a campaign...
Saini has earlier worked in Dentsu Webchutney and Social Kinnect Digital advertising agency FoxyMoron, has appointed Punkaj Saini as Business Head-West. In this...
This is the second leg of OkCupid’s Love Is… campaign launched in November last year It’s that time of the year that...
In a one-of-a-kind arrangement, the 3-episode web-series features multiple prominent influencers and is a humorous take on a workplace canteen-situations Known for creating waves...
Starts at price INR 4495, these watches come with two attachment options in one – both with quick release spring bars for easy change Timex...
Launches hashtag #LoveBeyondAge for Senior Citizens One is never too old to celebrate love. Holding steadfast to the belief, India’s largest senior living community operator,...
Conran Design Group opens its third global office in Mumbai Havas Group India, today announced that it is further strengthening its operation in India with...
Mohan will continue to serve as the chairman of the Vivendi Committee Vishnu Mohan, Chairman and CEO at Havas Group Southeast Asia, India and North...
The agency has been hired to promote California Pistachios Edelman has been appointed Agency of Record to promote California Pistachios in India, distributed through U.S.-based...
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID...
e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club...
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow The digital out-of-home (DOOH) market...
Media outlets speculate that the building could fetch the company around $2.9 billion Japanese advertising group Dentsu is reportedly considering selling its Tokyo headquarters, which...
The deal will see Warner Music India help to grow Sky Digital’s market share in India Warner Music India has struck an exclusive...
As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of a few news channels, keeping...
The policy, which keeps road safety and city aesthetics in mind, states that prior permission of the NDMC authority is required to display an ad...
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more...
Mpower is urging netizens to showcase their unique ways of creating this very own #Myndful5 space, by posting interesting images on their social media handles...
WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help everyone understand our principles and...
In this new role, Arunima will drive health digital & technology vision and strategy for Havas Life Sorento Havas Life Sorento has further strengthened its...
The two have previously partnered for Star India Lupa Systems CEO James Murdoch and Uday Shankar, the former Chairman and CEO of Star India and...
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021 As the world gears...
In his previous role, Gandevia was working as President, Asia Pacific, and the Middle East with Fox Networks Group Asia for 14 years upGrad-...
In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues Like most other industries, print...
Prominent male actors raise the issue of marital abuse, say #PoochnaZarooriHai after Criminal Justice: Behind Closed Doors sparks conversations around consent with or without marriage...
The updated Terms and Privacy Policy provide more information on how WhatsApp processes user data and its commitment to privacy Facebook-owned messaging service WhatsApp has...
YOHT today released a new corporate identity, a new corporate logo, that draws on the 100 years plus the legacy of Yokohama The Yokohama Rubber...
Mohan, Managing Partner North & West, will now be President, North & West and Venkatasubramanian, National Head Buying will now be President & National Head...
Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no...
The #OreoPlayPledge campaign has been created by conceptualised by Publicis Group Building on the proposition to bring families closer by encouraging playful connections, cookie brand...
The group's special mega editions have garnered good response from advertisers across sectors, underscoring economic revial in tier I and tier II cities, according to...
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium The OOH industry took a hit in...
Holds interactive sessions with 10 schools in Mumbai to raise awareness about energy conservation, environment friendly practices, Swachh Bharat Abhiyan
Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste BCCI President and former Indian...
Siva Prasad, Sr.Vice President, Marketing & Sales, PagarBook, said, One Source with its integrated profile will help us bring our customers close to us Fintech...
Guest Column: Abraham Thomas, CEO, Reliance Broadcast Network Limited, shares how pandemic has helped radio broadened its vision in terms of offerings to its listeners,...
From Ogilvy’s Sonal Dabral to Raj Gupta’s exit from Lowe Lintas, here is a look at some of the key people movements in advertising To...
Suprotim Day, Chief Films Officer - India, dentsu, shares insight on how advertising film production houses found ways to make things work through online technologies...
The Whopper 360 campaign, conceptualised by Foxymoron, allows users to have some fun while acknowledging how we all got #GrilledBy2020 The year 2020 has thrown...
GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans ahead GroupM’s Motion Content Group...
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry Amidst the...
The platform has roped in Satya Machiraju, Romita Mukherjee and Supriya Goswami to lead its next phase of growth driving digital adoption Whatfix today announced...
After a whistleblower's disclosure, the company's FY19-20 consolidated financials were revised for all quarters Reported irregularities in HT’s radio business (Fever 104 FM) has brought...
She will focus on strategy, digital, business development and ensuring access to Madison World practices of trading, analytics, activation, retail, OOH, sports and content Madison...
The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts...
Senior residents at Columbia Pacific Communities learned sign language to digitally deliver a special performance for an audience of over 400 speech and hearing impaired...
Move to drive integrated technology & analytics-driven growth in Marketing Services R K SWAMY HANSA, the largest Indian-owned and controlled Marketing Services Group announced the...
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year The OOH industry has had...
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to...
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...
Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research, outlines the importance of service...
Scheduled to be held in the second half of 2021, this will be the first-ever T10 event where both men & women teams will be...
The fact-based campaign talks about 6 realities which make the inclusion of Mathrubhumi daily a must in...
Guest Column: Continuously engaging with the customer is key to staying competitive, writes Sunny Kataria, Head of Commercial Verticals, OLX Advertising At the beginning of...
Pathak is a senior leader with 20+ years of experience in blue-chip organizations across domestic and international markets Cloud communication platform Route Mobile Limited (“Route...
In his new role, Uppal will be reporting to Rahul Kumar Shaw, Chief Executive Officer (Television & Radio) Rajat Uppal has been appointed as National...
Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth The acceleration of mobile adoption...
The account will continue to be handled out of the agency's Gurugram office Wavemaker India today announced that it has retained media duties for Perfetti...
We are excited to meet you; health, security, and wellbeing are the priority, which is why customers must pre-register at the IKEA India...
The mandate will include strategy, analytics, media planning, media activation and content innovation for Purplle’s brand marketing campaigns offline and online Essence, a global data...
Dabur Red Paste, since its conception in 2003, has been able to create a following in this category despite the presence of strong multinational. And...
The eight-part India’s first fashion reality series powered by H&M made over one billion impressions and recorded more than 150 million views Myntra’s search for...
Experts discussed what brand building looks like in an environment led by data We know the legacy constructs of visual and verbal expressions of a...
Conceptualized and executed by BBDO India, the inter-generational story is about the new efficient way of managing...
The Group recently set similar milestones with mega editions in Shimla, Bikaner, Indore, Bhopal, Ahmedabad, Raipur, Hoshangabad, Ujjain and Bilaspur Dainik Bhaskar Group Commemorates 10...
The account will be managed from the agency’s Mumbai office Exchange4media has learnt that Krish-e, part of Mahindra’s new ‘Farming as a Service’ business has...
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year...
The brand has introduced a wide range of fans across ceiling, pedestal, table, exhaust, decorative, portable and wall variants Syska Group today...
The platform will look for interesting brand stories and explore how best it can be told Amjad Ali has announced the launch of his own...
Kurup, Founder and Chairman of Creativeland Asia, revealed that when it comes to brand communication, the focus...
The agency will help the FMCG startup scale its business with data and analytics-driven approach Essence, a global data and measurement-driven media agency which is...
Piali Dasgupta, Sr. Vice President - Marketing, Columbia Pacific Communities spoke about the potential of senior living communities in India, importance for content and compelling...
Pau Gruart, General Manager, L’Oreal Paris India explains why the brand’s latest initiative ‘Stand Up’ against street harassment is in perfect alignment with its brand...
Despite the challenges of a slowing economy, RIL has managed to come up at the top of the list in the 2020 listing as well....
As per BARC data, the tournament has registered 3.42 billion viewing minutes in the first eight matches of 2020-21 as compared to 3.16 billion viewing...
Conceptualized by Taproot Dentsu, the campaign features four short films and a consumer VoxPop that celebrate the unique definition of love for millennial India ...
The Group will also bring together Publicis' 80,000 employees on the Marcel platform Publicis Groupe has announced that it will be breaking its long-standing tradition...
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India,...
The new show Goa Ahead was launched jointly on 21st November 2020 India Ahead and Prudent TV launched a show as a collaborative exercise focussed...
The Group maintained that the publications will continue to have a strong digital presence Times Group has announced that it will be shutting down production...
On Day 2 of e4m India Brand Conclave 2020, Varun Alagh gave a special address on how technology helped increase product distribution in Tier 2...
Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that brands will not spend on...
Anand’s role will include covering important Supreme Court hearings and streamlining the legal coverage across India Utkarsh Anand has been appointed as Legal Editor of...
This survey was conducted in 17 Indian states and deep dives into the lives of Rural consumers and their adaptations post COVID, providing valuable inputs...
Panelists Kunal Kishore, Shalini Rao, Yadvinder Singh Guleria, Tanveer S.Uberoi and session chair Vani Gupta Dandia spoke on content & brand innovation on Day 1...
As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to...
On Day 1 of e4m India Brand Conclave 2020, Kumar, Co-founder & MD, UpGrad, speaks to Dr Annurag Batra, Editor-in-Chief, BW Businessworld and exchange4media The...
On Day 1 of e4m India Brand Conclave 2020, Sudhakar Rao, Director-Branding, ICFAI Group, discussed how brands can stand their ground in the face of...
Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s marketing roadmap and further expansions...
Rahul Sood, Managing Director, India and South Asia, BBC Global News, and Rupa Jha, Head of Indian Languages, BBC World Service, talk about BBC India’s...
The brand has allocated Rs 16 crore for advertising in this financial year FirstCry, the online store for baby and kids’ products, has doubled its...
The Vintage edition will offer best of both worlds - Style & latest features More than ten years ago in India, a motorcycle offering the...
Sinha will work closely with the Group businesses to help drive growth and returns
Guest Column: Swati Bhattacharya, Chief Communications & Brand Officer, Bajaj Group, shares her experiences as a woman...
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television...
New structure is knowledge driven, more functional and effective, incorporating smart collaboration that is independent of hierarchy Zirca Digital Solutions, a 360-degree digital solutions provider...
The brand will be handled by the agency’s Mumbai office Vasu Healthcare has roped in Scarecrow M&C Saatchi as the creative agency for its hair...
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...
Kumar will be based out of London Prasanna Kumar...
Ramaswamy, Managing Partner and NCD, dentsu Impact, reveals that the team used some people from their own crew as characters to make the work come...
Chawla will be back to hosting and will be seen on Aaj Tak The India Today Group has roped in senior journalist Prabhu Chawla...
Fast&Up will be the official energy drink partner for the Airtel Delhi Half Marathon 2020 Fast&Up, India’s leading sports and active nutrition brand ...
NXT Digital CEO Vynsley Fernandes shared that they have onboarded three independent MSOs who will use the company's HITS platforms to serive their cable TV...
Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive...
Industry watchers point out the relatability, authenticity & cost-effectiveness that micro-influencers bring to the table make them sought-after Thanks to social media, marketing wizards over...
Completes sale of ‘Jalesh Brand’ to Waterways Leisure Pvt. Ltd. Waterways to capitalize on the opportunity & potential of Indian Cruise Industry Zen Cruises Pvt....
Customers can customize their MT Colors & make 11 combinations from 3 existing standard colors & 4-wheel colors, now available in 14 Colors ...
The independent digital news publishers opine that the government's move to cap FDI in digital news to 26% is regressive and detrimental to their future...
Radhika Gupta, CEO, Edelweiss AMC, talks about why the company is using the potential of sports to stand out in a competitive market Kabaddi as...
With GroupM’s global advertising forecasts coming next week, The Great Shift 2020 publication provides key context to what the forecasts will hint at The COVID...
Aqilliz CEO Gowthaman Ragothaman and Zirca Digital Solutions CEO & Director Neena Dasgupta share more on the recently forged partnership and their plans for the...
We bring you Part I of the two-part series from the first-ever interview with Sanjay Gupta in his new role as Country Manager and Vice...
The mandate was awarded after a multi-agency virtual pitch in September DS Group has appointed What's Your Problem as the creative agency on record for...
The report titled ‘Covid-19: A Game Changer For Media And Purchasing' aggregates how consumers’ attitudes, media consumption habits and actions have changed during the global...
NEWJ Gujarati is the eighth language regional channel of the tech media company New Emerging World of Journalism Pvt Ltd (NEWJ) has announced...
This campaign highlights the importance of seeking happiness even when there are challenges Tata Capital, the financial services arm of the Tata Group, has launched...
The channel will be premiering the TV movie headlined by popular toon Shiva 'Rise of the Technosapiens' Nickelodeon is set to make sure that kids...
'This is in line with the various innovations the group is embarking on, all with a view to offering our readers richer content,' said Shreyams...
From Cadbury Celebrations to Birla White, here are some campaigns that stepped up to embrace the new complexities while showcasing the spirit of the festival...
NDTV Limited has registered a profit of Rs 5.3 crore, a turnaround of Rs 15.5 crore over the same quarter last year The NDTV Group...
While Biswarup will focus on driving public policy for the company and building government alliances, Shyamanga will be responsible for developing and optimizing a tailored...
One of the campaigns, the Super Over Extra Earnings contest, was a quiz-based one like a Super Over in T20 Cricket Club FM, the radio...
Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government handing over the control of...
The Group has said it is tracking ahead of the targeted 7% cost reduction announced in May 2020 Dentsu Group’s Q3 organic revenue decline lessened...
Showcases and promotes the exquisite regional art forms of India. Tata Tea Premium has introduced three limited edition festive packs which celebrate...
The project to give brands and advertisers across the Asia Pacific region morAdd Newe visibility into the programmatic supply chain GroupM announced the...
Under the campaign, the agency put up cameras, disguised as Maa Durga’s #ThirdEye, to watch over the crowd
The company has issued 200,000 MobiKwik Blue American Express Card MobiKwik today announced the launch of the “MobiKwik Blue American Express Card”, a...
To illuminate festive conversations this Diwali, Twitter India has launched a new #HappyDiwali emoji. The emoji is a lit up diya extended out...
The consultancy’s first responsibility will be to aid TRUST Group launch and sustain its maiden mutual fund...
Divya Bhaskar, the Gujarati Language newspaper of Dainik Bhaskar Group brings another mega two-part 160-page edition, to celebrate the 14th anniversary...
JK Super Cement pays tribute to frontline Corona warriors, the doctors, who sacrificed their lives while saving patients during the ongoing COVID-19 pandemic...
Trident Group’s festive digital campaign captures this beautiful emotion in its latest festive campaign #RishtonkaBandhan, launched digitally across platforms. The ...
As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was...
The increase in flights is expected to bring more opportunities for brands to advertise on airport sites,...
Ajay Gupte, CEO – South Asia, Wavemaker, who took on the top job in January, details the agency’s extraordinary growth and its ‘positive provocation’ philosophy...
The allotment will be valid for the period from 10.11.2020 to 31.03.2021 Prasar Bharati has announced the result of the 49th e-auction for allotment of...
Jain earlier served as CEO of Future Group and comes with over 19 years of retail experience In a significant boost to the already robust...
Payments is designed with a strong set of security and privacy principles, including entering a personal UPI PIN for each payment Starting today, people...
Bhandari will be taking ‘a sabbatical due to personal exigencies’ Naresh Bhandari, Chief Operating Officer, OMI, Laqshya Media Group, has put down his papers. His...
As India gears up for its biggest festival of the year, this year health can be the biggest thing to celebrate and cherish...
Birla White, a unit of Ultratech Cement and a part of the Aditya Birla Group, launched a heart-warming brand film urging people to...
In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK...
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India shares how voice synthesis (cloning) technology can boost...
Sanjay Gupta, Country Head & Vice President, Google India, says there is a fundamental shift in viewing habits with 2 out of 3 Indians saying...
Prior to this, Joshi was Managing Director Havas Media Group; will continue to report to Rana Barua, Group CEO, Havas Group India Havas Group India...
As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the...
The rebranding initiative is to enhance brand perception, increase brand loyalty and Investor confidence Ozone Group, one of South India’s real estate developers, today announced...
ITC’s e–Choupal will further strengthen JK’s connect with Bharat’s Hinterland customers JK Tyre & Industries Ltd., announced the brand’s collaboration with...
Groupe SEB India’s flagship brand Maharaja Whiteline, has rolled out a new TVC and Digital Campaign “Khushiyon Ka Homemaker”. Conceptualized by Mash Percept, ...
Debabrata Mukherjee, CMO, UB Group, shares more on how the brand managed to stay relevant throughout the lockdown and now during the IPL
Boat teamed up with popular Designer Masaba known for her quirky prints at Lakmé Fashion Week 2020 and unveiled a line of colorful...
The Diwali Express Offer is valid from October 19th, 2020 to November 14th, 2020 Blue Dart (a part of Deutsche Post DHL Group)...
The campaign unleashes numerous offers on prominent brands for customers to maximize their savings during their festive shopping This festive season, National Payments...
The campaign by The Womb focuses on the dearth of seats for MBA degrees from ‘good’ universities The pandemic has resulted in a flourishing demand...
RRVL has issued a statement saying it has entered into the transaction for the acquisition of assets and business of Future Retail under proper legal...
Collaborates with musicians like Baba Sehgal and Rupam Islam to create music as a part of festivities this year Celebrating the festive season...
Taneira, the youngest brand from the House of Titan, continues to expand its successful retail journey in India, launches its first flagship store in Mumbai....
The film has been conceptualized and created by Crescent Group Jaquar Group has launched a new range under Queen’s Prime. To announce the launch, they...
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, writes audio OTT platforms allow advertisers to create...
The revolutionary black alkaline water has gained popularity among Bollywood celebrities such as TaapseePannu, NehaDhupia, Tiger Shroff and leading Sports personalities such as Hardik Pandya...
India’s leading digital financial services platform Paytm has today launched a brand new TV ad as a part of its ongoing campaign that...
With more people returning to work, there is a lot of apprehension and fear surrounding touching everyday objects around us. Rising to...
Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology...
Covid has, however, impacted the share of OOH and Print in the sector’s media plans With the auto sector embracing the festive season with hopes...
Dr. Supriya Chouthoy, Asst. Professor, FLAME School of Communication, Advertising and Branding, FLAME University decodes the tectonic shifts in the food industry being heralded by...
Arjun M Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathies, says he expects double-digit growth in all the new segments that the...
Vineet Singh, Group CMO, Embassy Group says that leveraging on the consumers’ need for a sense of community and togetherness will be the cornerstone for...
Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Uber emphasizes on the need for marketers to be meaningful in their actions and...
Pushp Raj Singh, President Marketing, JK Cement Ltd. (Grey Cement Business) speaks about the brand’s recent campaign film, the realty market scenario and more JK...
Vinay Subramanyam, Head of Marketing, Britannia Industries tells us how the company’s latest initiative is helping home-makers become entrepreneurs With a 100-year legacy and...
Dr Gupta, Chairman, Kent Ro, tells us why the company continued to advertise during lockdown, about lessons learnt from the Atta and Bread Maker controversy...
They also requested that the government call off collaborations and investments made by the Chinese in Indian media companies Indian news bodies -- Indian Newspaper...
Wavemaker will now focus on building and scaling the brand and its products through various e-commerce channel partners Wavemaker has bagged the e-commerce mandate for...
Pankaj Gupta, Sr. EVP (Sales) & CMO, HDFC Life says that marketing strategies will be re-evaluated with focus on short range plans while 3-year and...
Vishveshwar Jatain, Marketing Manager, AdPushup lays the case how partnering with an ad revenue optimization platform can help publishers accelerate their revenue growth What does...
Dr. Supriya Chouthoy, Asst. Professor, FLAME School of Communication, Advertising and Branding, FLAME University details how changing consumer behaviour, during the current pandemic, has impacted...
Bansal has been with PHD since its inception in India Jyoti Bansal steps down as CEO of PHD India. Bansal has been with PHD since...
The report highlights social, technological and political factors that will impact brand safety in future A new brand safety report released by GroupM, WPP’s media...
India’s leading gaming destination Paytm First Games has brought back the excitement of cricket for fans of fantasy sports with the two latest cricket tournaments...
TikTok's mission to inspire creativity and bring joy has made it the go-to platform for everyone to share fun, creative, and meaningful content. Recently, internationally...
Leading quick service restaurant brand, Subway® India today integrated a face mask with their iconic logo to reiterate the primacy of safety during...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shalini Gupta, Head - Marketing – Eyeplus, Titan Company Ltd. says that innovations...
Zirca Digital Solutions, a 360-degree digital solutions provider, is appointed as the exclusive Advertising Sales Representative in India of global...
Gupta, who is also Zomato CEO, will be the platform’s fourth Co-founder Zomato has elevated Mohit Gupta as its Co-founder, as per media reports. The...
To help prepare Indians to lead a safer, more thoughtful and empathic life as the nationwide lockdown to contain the coronavirus pandemic is gradually lifted,...
Anchored by MakeMyTrip, India’s 29 leading travel and hospitality companies commit to keep travelers’ safety front & centre as travel opens up
BONN offers a series of healthy breads, targeting the health conscious section of people Bonn Group, one of India’s leading manufacturers of baked...
Eastern India based, leading Out of Home (OOH) advertising company (sole rights of 11 Airports combined with 714 railway station/town OOH), Century Group of Companies...
Media reports suggest that his resignation will be effective on June 25 Jack Ma, philanthropist and founder of Alibaba Group, has reportedly stepped down from...
The film has been created with DDB Mudra at zero cost with all the scripting, recording & editing done at home Future Group’s Big Bazaar...
Launches #InsureCare program to extend care and provide health and wellness services at home The outbreak of Covid-19 has impacted People, Governments and...
The launch is in align with Prime Minister Narendra Modi’s initiative of enhancing our body’s natural defense system While the...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Rajat Uppal, National Marketing Head, RED FM lists down the changes that can...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Mr. Nikhil Gupta, Commercial Operations Manager & Head- Integrated Marketing Communications, Signify Innovations...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Piali Dasgupta, VP- Marketing, Columbia Pacific Communities lists the factors that will dictate...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Pragya Upadhyay, Vice President - Growth, Pee Safe, says that marketers need to...
Mahindra & Mahindra, one of India’s largest automobile makers, collaborated with DDB Mudra Group to create a heart-warming film as a tribute to all...
Opening up new opportunities for visibility and audience development, approved podcasters can now directly list audio shows to the JioSaavn platform, gaining access to more...
Bringing together a star-studded line-up of artists including Radhika Apte, Vikrant Massey, Aparshakti Khurana among other talent across different art forms, the song aims...
Orient Cement, part of CK Birla Group recently launched its premium cement, ‘Birla.A1 StrongCrete. Manish Dua, President – Sales & Marketing, Orient Cement Limited how...
Blue Dart, India's leading express logistics service provider and part of Deutsche Post DHL Group (DPDHL), operates 6 dedicated Boeing 757 freighters each with a...
In the current lockdown phase due to COVID-19, NPCI brings the popular character of Mrs. Rao from the on-going ‘UPI Chalega’ campaign to educate citizens...
Tupperware, a conscientious global premium homeware brand based out of Orlando, US, is helping its consumers stay happy, safe and positive, during these...
Radisson Hotel Group recently announced #RadissonCares to show solidarity and continuous support for its guests, employees and community. The Group’s hotels across the...
Post the TRAI NTO ruling, consumers have resigned to watching dated shows and repeats on local TV channels. Hotstar, India’s largest premium streaming platform, aims...
Organizes meet & greet event as LFC’s official global car partner As the official global car partner of the Liverpool Football Club...
To embark the launch of one of its kind service ‘Flower Will’, Ferns N Petals has made a digital ad film called ‘Love...
Vinit Thakkar promoted to COO, India and South Asia. Gaurav Chaturvedi joins UMG as VP, Domestic Labels, Universal Music Group India. Pranav Thakker named General...
The Advertising Standards Council of India (ASCI) is the self-regulatory, voluntary organization of the advertising industry in India. Rohit Gupta, chairman, ASCI, talks to pitch...
Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today released key findings from the fifth edition of...
Through the limited-edition launch, SNICKERS® tells consumers – ‘Exams can be stressful, don’t let hunger add to it!’ SNICKERS®, the nougat, caramel and nuts filled...
The roles that marketing, advertising and public relations play in building a brand image are often intertwined and overlap with each other. So...
The run is scheduled to take place in Gurugram on February 16 Max Life Insurance Co. Ltd. has roped in Mandira Bedi as the brand...
Aimed at creating excitement, Subway® India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea ‘Chhota...
Welspun India Limited’s leading domestic brand, Welspun, has recently launched an innovative digital campaign to raise awareness around the decreasing groundwater levels across...
Times Internet, India’s leading Digital Products company, has partnered with Gems & Jewellery Export Promotion Council to power a premier Luxury section on its...
The first phase of the association will include a marketing campaign targeted pan India across Tier 1 and Tier 2 cities across online and offline...
Tie-up promises simple products and a frictionless purchasing journey for customers HDFC Life, one of Indias leading life insurance companies, announced its tie-up...
The #Kare initiative will support the efforts of the De’Haat Foundation. Every purchase of Kay Beauty lip product on Nykaa.com will receive a complimentary handcrafted...
The Indian employment landscape is tremendously changing with the introduction of new business models and jobs every year. The job market is no longer a...
Cargill, today announced Sumit Gupta as the India leader for Cargill Business Services (CBS). In this role, he will provide strategic leadership for CBS in...
Uber, the world’s largest on-demand mobility company, tied up with cleantech startup Chakr and Delhi Street Art for a unique graffiti and street art show...
With this digital activation, Mirum India also aims to highlight the brand’s thought leadership in kitchen spaces Mirum India, a part of the WPP group,...
The Essel Group (“Group”) is planning to sell ~16.5% stake in ZEE Entertainment Enterprises Limited (“ZEEL”) to financial investors. The Group seeks to sell up...
Leading fitness and lifestyle brand Reebok has unveiled its latest campaign featuring brand ambassador Katrina Kaif. The campaign, ‘She Got Ree’, is a...
INSTAPUMP FURY BOOST “PROTOTYPE” LAUNCHES TODAY AND WILL BE AVAILABLE AT VEGNONVEG AND SUPERKICKS STORE To mark the Instapump Fury’s 25th anniversary, Reebok...
CupShup – an independent advertising start-up, has joined hands with Oxfam India, to campaign for fair wages and better living conditions of tea...
Collaboration integrates Tappy’s contactless payment chips with Mastercard’s tokenization technology to enable payment functionality in a limitless range of fashion accessories, starting with Timex Group’s...
The airlines have signed a one-way codeshare agreement where-in Qatar Airways will place its code on IndiGo flights between Doha and Delhi, Mumbai...
Alia Bhatt and Ranbir Kapoor – Bollywood’s most adored and closely followed couple will appear on-screen for the second time this year for...
A scientifically researched nutritional supplement with time-tested traditional ingredients, for children aged between 3 and 10 years The Himalaya Drug Company,...
Yulu, a Micro-Mobility Platform service with a mission to solve first mile, last mile and short distance commute problems in urban cities has...
The brand aims to bring out the hidden football talent from the north-eastern hinterlands Keeping up the spirit to support India’s budding sports talent, Asian...
If there is one word which describes India the best, it’s diversity. Diversity in cultures, entertainment, food and more. This diversity is probably reflected the...
The online retail and merchandise portal offers high-end international brands and offerings from top-notch fashion designers Indian e-commerce startup Mazeix is set to...
The integrated campaign is spearheaded by a TVC ad using an emotional storytelling route to highlight the importance of ceilings in home decor...
Ashwani Gupta, currently COO of Mitsubishi Motors Corp, has been appointed COO of Nissan Nissan has appointed the head of its Chinese business Senior Vice...
The Pitch CMO Summit Chennai 2019 will be held at the Taj Coromandel, on Friday, October 4 After Mumbai, Delhi and Bangalore, exchange4media Group is...
Amitabh Bachchan, Deepika Padukone, Alia Bhatt, Virat Kohli, MS Dhoni, Dulquer Salman, Mahesh Babu and Puneeth Rajkumar are in never-before-seen avatars for the campaign Flipkart,...
11-city tour will be hosted under Supermoon Music, a Zee Live IP As if setting an attendance record for a comic...
The new minimalist Club C and Classic Leather have been updated with bold vector logo applications Today, Reebok Classic gives the...
Jewellery booked with only 10% advance will remain indifferent to price hikes henceforth In a bid to help their customers combat unwanted gold rate fluctuations,...
Developed by the Publicis Groupe, Dubai, the campaign includes a series of videos that pay tribute to Indian farmers Celebrating its 30 years partnership with...
upUgo is a platform that imparts comprehensive sports training to children and young adults Amit Gupta, former CEO Asianet News Media & Entertainment Ltd. has...
Essel Group had initiated the process of divesting its key assets, with an aim to repay all the lenders by September Essel Group has announced...
With Perfetti Van Melle completing 25 years of operations in India, Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India tells us how the company plans...
In the ever-changing world of business, the client-agency relationship has reached a point where specialist agencies are employed for a specific vertical of marketing. The...
The concept of marketing has changed over time and it still continues to change till this day. Marketing supposedly evolved through classical stages as well...
The brand has achieved a reach of 70 mn for the campaign so far For Coca-Cola, the secret ingredient has always been to be part...
(In picture, L-R – RJ Kisna, Millind Gaba, Suryaveer, Nisha Narayanan (COO & Director, RED FM and Magic FM), Chhavi Pradhan, The Twin Strings, The...
Sets a new record with 161.8 million engagements on Instagram and Facebook in 4 weeks; 59% participants from non-metro cities https://www.youtube.com/watch?v=4ha4hnu8TLU&feature=youtu.be India’s nightlife is...
Pitch CMO 2019: Surana, VP, New Product Development, DS Group emphasized the growth of influencer marketing paradigm in India and how it is helping brands...
At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media...
The Pitch CMO Summit and Awards will take place on March 7 at ITC Maratha in Mumbai The Laqshya Pitch CMO Awards 2019 is a...
RuPay, the flagship product of National Payments Corporation of India, acquired the title sponsorship rights of India’s newest franchise-based sports league, the Pro Volleyball League,...
Syska LED has decided to be partners with Sony Entertainment Television’s ‘The Kapil Sharma Show’. Each week, someone from the audience of the comedy talk...
Striking the right chord with audiences is a constant battle that brands have to fight. To help Lodha Group forge a connection with its consumers,...
“From the strength of construction, structural stability and quality of finish that match global standards, the luxury housing projects has to spell class”, says Dr....
What happens when an NRI who has been living abroad for a long time comes home for the winter with his foreign born-and-bred children? This...
Freecharge, India's leading digital marketplace for financial services and products, launches its national campaign. The campaign aims at positioning Freecharge, as the convenient and easy...
Championing the cause of #HealthySkinIsWow, FMCG major Emami Limited, launches the all new “BoroPlus Doodh Kesar Body Lotion” to beat winter dryness.
SBI Life Insurance, a leading private life insurance company in India, has collaborated with advertising start-up, CupShup, known for its popular technique of converting...
Completely reimagines the content to make it more appealing to motorsport-loving audiences, focuses on the technology, teamwork and discipline that goes...
Havas Group India has appointed Delon Mascarenhas as Senior Vice President of Havas Life Sorento–the Group’s health and wellness division. In his new role, Mascarenhas...
At a time when the world’s leading brands are investing in digital technology to bolster business results, some traditionally offline industries like real...
With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make...
NDTV and Bharti Airtel (“Airtel”) today announced the launch of NDTV Hop, world’s first LIVE channel for smartphones available entirely in portrait...
YSF to provide best-in-class discounts upto 40% from top 14 e-commerce merchants in electronics, fashion, home furnishing, gifting, jewellery, accessories and travel space...
Tell us little bit about the brands association with sports? How did it begin, also how beneficial is it when all brands want to associate...
Facebook today said that it is devoted to foster the growing tech ecosystem in India and reaffirmed its commitment to offer valuable and...
Dream11 Launches ‘#BeAGameChanger’, Celebrating A Culture Driven By Passion, Purpose And Performance
Dream11 – India’s biggest sports gaming platform and the fastest growing sports tech company today unveiled its digital-first employer branding campaign – ‘Be a GameChanger,...
- Holographic AR display system to help enhance customers’ in-car experience - Company to expand AR technology application beyond navigation system...
Hero Indian Super League (HISL) - India’s premier football league, set to kick off on 29th September 2018, has launched its national campaign...
~The digital campaign aims to drive awareness for suicide prevention in India~ Mpower of the Aditya Birla Education Trust,...
MAGNIFIES THE SPIRITED RIVALRY BETWEEN INDIA AND PAKISTAN Star Sports, the official broadcaster of the Unimoni Asia Cup has unveiled a new TVC...
Payments app Tez is becoming Google Pay, adding new features and inspiring Google’s global payments strategy Expanded...
Honda Jazz in collaboration with its creative agency Dentsu One, has launched a new campaign for its latest upgrade. With a combination of...
~ The campaign aims at positioning the brand with its global appeal of racing along with various on ground activities ~...
IKEA, the world’s leading Swedish home furnishings retailer opened the doors of its Hyderabad store, its first in India to customers at
It was an action packed finale last night in Moscow as France beat Croatia 4-2 to take the FIFA World Cup trophy home for the...
Yamaha Motor India (YMI) celebrated the 63rd anniversary of its parent company, Yamaha Motor Company Ltd. at all its offices and plant locations...
~inshorts celebrates the spirit of 2018 FIFA World Cup with #FactItUp campaign for all football fans~ With football fanaticism on the...
ScoopWhoop Media, today announced the appointment of Vinay Gupta as Senior Vice President, Technology. He will be responsible for transforming user experience, innovation...
Vidooly, India's leading video marketing analytics platform, is partnering Xaxis, GroupM’s outcomes-focused programmatic media company, to launch a new Artificial Intelligence...
~The campaign brings to life the Louis Philippe man, a visionary leader who creates impact and leaves a mark of greatness...
Amidst the ongoing football fervour in the country, Dream11 - India’s leading Sports Gaming platform today launched their latest integrated campaign, “Dimaag Ki Kick” starring...
A report by Magna Global states that the advertising market in India is expected to grow by +12.5 per cent in 2018. After...
~ The new Aloe Vera TVC touches upon an important essence of empowerment; urges women to make their own choices
Cinépolis, India’s first international and world’s second-largest movie theatre chain in attendance, has acquired the rights to a live broadcast of the knockout...
Carat, Posterscope team up to create buzz around FIFA World Cup 2018 Dentsu Aegis Network’s flagship media agency Carat,...
With the Indian men's football team getting an official confirmation to participate in the upcoming Asian Games in Jakarta, football fans across India have all...
- UC Miss Cricket Contest delivers increased page views of cricket-related content on UC Browser - ...
? Hyundai is the proud Official Automotive Partner of FIFA since 1999 ? Hyundai India Creates Brilliant Experience for the 2018...
- boAt signs Jacqueline Fernandezas brand ambassador - boAt – a lifestyle brand with fashionable consumer electronics products such as earphones, headphones,...
The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group. It witnesses a gathering of the best minds in the...
With the exhilaration of the most awaited sporting event across the globe, Budweiser Experiences, the Official Sponsor of the FIFA World Cup™, unveils its global...
SPEAKERS AT MUSIC INC | L-R Salim Merchant (Artist) | Anupama Chopra (Film Critic) | Priyanka Khimani (Partner - Anand & Anand &...
India stands host to the 43rd edition of World Environment Day. The theme for the event this year is “Beat Plastic Pollution”, an...
The Vivo Pro Kabaddi Player Auctions 2018 redefined the Kabaddi Ecosystem: · Raider Prashant Kumar Rai bags the highest...
Cricket is considered synonymous with sports in India. There is a new love emerging though, and that is football. In 2017 FIFA U-17 World Cup...
RPG Group, one of India’s fastest growing conglomerates, has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to launch a...
British start up, nkd Life, announces Luxury Personified, a part of Sun Group, as its national distribution partner in India. Luxury Personified...
#Toraiseachild Godrej yet again establishes itself as an organization that is committed to build an...
The brand juices up its offerings as Mother's Day special! Announcing the most anticipated mid-year sale of the year,...
Viacom18 Motion Pictures today announced the launch of its digital content brand - Tipping Point. The brand will extend the Viacom18 Motion Pictures ethos by...
Teasers feature MS Dhoni, Harbhajan Singh, Dwayne Bravo, Ravindra Jadeja, Murali Karthik & Michael Hussey Mr. Pride, the main protagonist, personifies Gulf Oil’s...
Honda Motorcycle and Scooter India has introduced the latest 360O ad campaign - ‘LOVE IS GROWING’ for the iconic Activa 5G, India’s No. 1...
Initiative rolled out on the latest version of the PUMA TRAC app World Health Day, observed on April 7th every year, aims to promote healthier...
Glitch, the Digital first creative agency (an independent brand under GroupM), has launched Flux@The Glitch, a specialized new age content division. Flux is a content...
A NATURAL ELIXIR -Inspired by the 5,000-year-old science, premium Finnish water brand VEEN launches Ayurveda Water – the best of Indian wisdom, in a bottle....
Nalli Group of Companies' Vice Chairperson, Lavanya Nalli, addressed a full house of CMOs and marketing professionals on ‘How to build a cult following for...
Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in a first, BCCI & Star...
Mahindra Lifespaces, the real estate and infrastructure development arm of the Mahindra Group, has unveiled its #Joyfulhomecomings social media campaign which aims to spread joy...
Isobar India, the digital agency from Dentsu Aegis Network, has introduced the Blind Faith Upgrade, a thoughtful and cause-oriented initiative under accessible tourism. A sustainable...
There is absolutely no doubt that the burgeoning air pollution levels in our cities need to be tackled head on. Towards this, the government plans...
The Indiabulls Group, one of India’s leading business conglomerates, with a market cap of Rs. 75,389.4 Cr as of December 2017, recently announced the appointment...
Artificial Intelligence and Machine Learning will be the biggest trend in the Digital eco system. AI (Artificial Intelligence) and ML (Machine Learning) is being...
Under the patronage of the French Ministry of Culture, the Embassy of France and Institut Français in India in collaboration with TV France International will...
In the past few years, owing to the extensive tech advancements, the way we communicate has undergone several deep-rooted disruptions. Businesses, driven by their perpetual...
The creative process for creating a new brand is quite similar to how a chef prepares a new recipe. We first assemble high quality ingredients...
There is a lot of noise out there. I don't want to follow the trend - I want to create the trend : Iman As...
The Mandhana Retail Ventures Ltd & Tappoo Group of Companies partner to distribute Being Human Clothing apparel line in Fiji Being Human Clothing – a...
SoCheers Infotech – a recently turned full-fledged marketing agency has won digital creative duties for Sunburn festival 2017 – Asia’s biggest Music Festival by PerceptLive...
As a part of implementation of Swachhta Action Plan, for the year 2017-18, the Ministry of Food Processing Industries, Government of India jointly with Nestlé...
The first-ever exchange4media Conclave, South, the regional version of the flagship event by the Group, was held in Bengaluru on December 1, 2017 at Royal...
TIMEX is a American Brand wooing Indian consumers with its technology. It has always focused on brining the best experience to its consumers in India...
DS Group has launched ‘Pulse Pineapple’, further expanding its confectionary basket. Pass Pass Pulse, is already a leader in the Hard Boiled candy segment. ‘Pulse...
Sodexo, employee motivation & benefits services, announced its partnership with the Bengaluru-based startup, Goodbox. Employees who use Sodexo Meal Cards can now enjoy the ease...
To cash in on the festi
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While categories like FMCG a
Although online advertising forms a small chunk of the overall ad pie - only three per cent of the total ad spends - the mood...