Disney+Hotstar has assured advertisers a reach of over 450 million viewers during the month-long upcoming T20 World Cup 2024 through free streaming. The platform has said this in a sales document shared with media agencies and advertisers, which e4m has accessed.

In the document, the platform also mentioned that advertisers can reach 600 million audiences by leveraging cricket & entertainment on Disney+Hotstar.

The men’s cricket tournament T20 WC will be played in West Indies and USA from June 1 to June 29, 2024. Disney Star, in 2022, won the TV and digital rights of all ICC cricket tournaments in India, both men’s and women’s category, till the end of 2027 for USD 3 billion.  

As earlier reported by exchange4media, on digital platform- Disney+ Hotstar has three sponsorship tiers, co-presenting priced at Rs 80 crore, powered by for Rs 55 crore and associate sponsorship at Rs 30 crore. The sponsorship price for digital is higher than television. The 10-second rate for midroll for mobile is Rs 35 lakh and for CTV, it's Rs 18 lakh.  

As per the document, over 550 million unique users tuned into Disney+Hotstar during CWC '2023 in 48 days while 295 million unique viewers live streamed CWC’23 on the platform. 

Disney+ Hotstar has declined to comment on the same.