Wow! Momo forays into FMCG cup noodles segment

Wow! Momo has made an entry into the FMCG Cup Noodles segment with the launch of Wow! Noodles with a range of Desi-Asian flavours.

The range features a fusion of iconic Asian and Indian flavors, including Thukpa, Khao Suey, Manchurian, Korean, and Chinese Bhel.

Expanding Nationwide with Omnichannel availability Wow! Noodles can be found on Quick Commerce platforms such as Instamart, Zepto, Blinkit, BigBasket, Flipkart Minutes, and D Mart Ready, along with Reliance, More Retail, Spencer’s, Spar, and Ratnadeep, among others. Additionally, the brand has established a robust presence in 10,000+ general trade stores across 200+ towns and cities.

Wow! Noodles is also a part of inflight menus of Akasa Air, Air India Express, and Spice Jet. 

Sagar Daryani, Group CEO & Founder, Wow! Momo, said: “At Wow! Momo Foods, innovation is in our DNA. With Wow! Noodles, we are disrupting the cup noodles category by bringing the perfect blend of desi and Asian flavors in a format that is both convenient and exciting. As we continue to expand our FMCG footprint, this launch marks a significant step towards making Wow! Momo a household name beyond QSR.”

Mithun Appaiah, CEO, Wow! FMCG, added: “We are leveraging the strong brand equity of Wow! Momo to make Wow! Noodles a household favourite. With our focus on product innovation and strategic channel expansion, we are confident about an exciting year ahead—bringing new Flavors, scaling our distribution reach, and disrupting the FMCG space.”