Alco-bev brand Diageo has called for a media pitch, exchange4media has learnt from reliable sources. e4M had broken the news of the company handing over its media mandate to Omnicom Media Group’s PHD in 2020. The account size in India is estimated to be Rs 350-400 crore. 

Sources from multiple media agencies have told e4m that they have pitched for the account and that the brand is still in talks about the final decision.

A source from a leading media agency mentioned that a meeting with the company is set to happen tomorrow (March 27) between Diageo & the agency. However, nothing has been closed yet. “Diageo has told us that they are speaking to other agencies as well,” the source said.

Another source from a different media agency mentioned that the media pitch was called more than a month back, and is still in process.

e4m has written to Diageo as well as Omnicom, but is yet to hear back.

Prior to PHD, GroupM’s Mindshare handled the spirits major’s media account.