The campaign unleashes numerous offers on prominent brands for customers to maximize their savings during their festive shopping This festive season, National Payments Corporation of India (NPCI) has announced the launch of ‘RuPay Festive Carnival’. This flagship campaign will unequivocally provide benefits and attractive discounts to RuPay users thereby creating a personalized value proposition to suit their needs and requirements.  RuPay cardholders can avail attractive offers from not only categories such as health, fitness, education, e-commerce but also from dining and food delivery, shopping, entertainment, wellness, pharmacy, and others. With RuPay Festive carnival the RuPay cardholders can leverage over 600 offers to maximize their savings.  The Carnivals aims to encourage safe, contactless and cashless payments among millions of users and offer a way of enhancing their overall shopping experience. Customers will be able to avail discounts ranging from 10-65% on brands such as Amazon, Swiggy, Samsung, P&G, Myntra, Ajio, Flipkart, Shopper’s Stop, Lifestyle, Bata, Hamleys, Zee5, Tata Sky, McDonald’s Dominos, Dineout Swiggy, Apollo Pharmacy, Netmeds among others. Kunal Kalawatia, Chief of Marketing, NPCI said, “It gives us immense pleasure to announce the RuPay Festive Carnival. With hundreds of exciting offers, specially handpicked to meet the festive demand of our RuPay cardholders, this campaign is all geared up to provide a super saver and memorable festive shopping experience to them. We believe the RuPay Festive Carnival would be able to offer an ultimate shopping delight to the customers with a multitude of offers on various marquee brands for them to choose across categories. We hope that the Carnival’s attractive benefits and discounts will augment the festive joy among customers in a new way and at the same time drive the adoption of digital and contactless payments on their festive purchases. With customized benefits and offerings, our constant endeavour at NPCI is to work towards making RuPay the most preferred card among Indian households for all their shopping and day-to-day purchases.” From e-commerce shopping to education, RuPay Festive Carnival offers exciting benefits to customers such as 10% off on Myntra, 65% off on Test Pass from testbook.com, upto 52% off on Samsung’s TVs, ACs and smartphones to name a few. These offerings by RuPay will empower the customers to celebrate the festive fervor by making lucrative purchases with an additional layer of safety, convenience, and comfort.