Shemaroo Entertainment has announced the appointment of Swati Darekar as the Head of Programming- Hindi GEC (General Entertainment Channel). In this role, Swati will spearhead the content strategy for the Shemaroo Hindi GEC cluster, aligning with overall broadcast business objectives. Leading the conceptualisation, development and execution of content for Shemaroo TV & Shemaroo Umang, Swati will lead a team of content creators to produce engaging and relevant content that resonates with the target audience.

Swati Darekar is a seasoned professional in the General Entertainment Channel domain with a proven track record in creating and curating content that resonates with diverse audiences. Prior to joining Shemaroo, she has played pivotal role as Fiction Head (Vice President HME Content) at Colors (Viacom18), contributing significantly to the success of shows like 'Barrister Babu,' 'Nima Denzongpa,''Savi Ki Savaari' and the recently launched show‘Doree.’Her illustrious career includes a significant tenure as Creative Director (Vice President Content) at Sony Entertainment Television (Sony Pictures Networks), steering the success of shows like 'Mere Sai' and 'Patiala Babes.' Before Sony, Swati made notable contributions as Creative Director (Vice President- Fiction Programming) at Star Plus (Disney Star), shaping iconic shows like 'Diya aur Baati Hum,' 'Saraswatichandra,' 'Tamanna' amongst others.

Sandeep Gupta, COO of Broadcasting Business at Shemaroo Entertainment Limited, expressed his delight about the appointment, stating, "We are excited to have Swati Darekar join our team as the Head of Programming- Hindi GEC. Her wealth of experience and creative acumen align perfectly with Shemaroo’s commitment to delivering engaging content. With Swati leading our programming efforts, we are confident in achieving new milestones and offering captivating experiences to our viewers."