This landmark partnership marks a defining milestone in Truzon Solar’s growth journey, reinforcing its ambition to emerge as one of India’s top three solar EPC...
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The licensing partnership with Pran’s Features LLP and Toonz Media Group is to create branded, AI-powered microfilms and digital content featuring Chacha Chaudhary and Sabu
The partnership signals Hyundai Motor’s return to international cricket, building on its earlier collaboration with the ICC from 2011 to 2015
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Designed for a new era of brand storytelling, Zee Immerse will develop bespoke content across long and short formats, digital-first narratives, regional storytelling, and multi-platform...
From remixable scenes to meme-driven discovery, film marketing is quietly being rewritten
Former Amazon Technology Leader to Drive Digital Innovation and Operational Excellence
Executive Director Hirokazu Kotera explains how Kansai Nerolac is scaling in India with local insights, digital-first marketing and global tech
How India’s digital-first brands embraced offline retail, rewired media mixes, and turned phygital commerce into the new growth engine
From high-profile exits to power-packed appointments, India’s broadcast and digital media ecosystem saw a sweeping leadership churn in 2025
Former Republic Media Executive Steps into Leadership Role After Five-Year Stint
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A parody party game that captures the chaos, clichés, and quiet cries for help across the advertising and marketing world.
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Steve Cahillane most recently held the position of Chairman, President, and CEO at Kellanova.
OPPO’s association signals a shift from conventional sponsorship to a value-driven collaboration
SMEJ and Sony Pictures to Acquire WildBrain’s Stake, Raising Ownership to 80%
Seasoned PepsiCo Leader Takes Charge of One of the Company’s Most Iconic Portfolios
Former TikTok ANZ Leader to Drive Digital Growth Across Australia and New Zealand
Former PhonePe and Flipkart leader to steer strategic sourcing and partnerships
PwC Outlook flags streaming, internet advertising and esports as key growth engines reshaping India’s entertainment economy
The partnership focuses on making legal help simple, accessible, and fear-free for all Indians
New feature allows users to explore 10,000+ restaurants in more than 490 cities that are actively reducing plastic packaging
Move brings music, culture and experiential marketing under Havas Media Network’s Play platform
Former Mondelez marketing leader brings over a decade of global FMCG experience to the Indian consumer goods major
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Gautam Surath to lead strategy & transformation at Publicis Media India
The acquisition of Kellanova further broadens the portfolio of Mars Snacking’s Accelerator division.
The former Dream11 VP and ex-Disney+ Hotstar growth leader steps into a pivotal role, strengthening Amazon MX Player’s product and expansion strategy.
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The campaign highlights its flagship product Zuno SmartDrive which reimagines car insurance for India’s Next-Gen drivers
As part of the transaction, Honasa will acquire a 95% stake via a secondary purchase at an enterprise value of Rs 195 crore
JSW Paints stake now stands at 61.2% post the acquisition
With a 61.2% stake now secured, JSW Paints positions itself as a major force in India’s fast-growing paints and coatings market.
The WPL franchise teams up with the skincare brand to boost player comfort, fan engagement and community-focused self-care initiatives
Gonzalo Olivera will take over as President, overseeing creative, strategy, delivery, and operations
This development follows JioStar notifying the ICC of its intention to withdraw from the agreement ahead of next year’s ICC Men’s T20 World Cup
Early 2026 target signals a new revenue push for the chatbot, even as formats and pricing stay under wraps
Independent media agency joins Havas Media Network, boosting scale, talent and specialist capabilities across Australia and New Zealand
Campaign spotlights everyday wellness and clean energy in Indian households
Singapore-based leader to steer creative strategy across China, India, Japan, Korea and Southeast Asia as the language-learning platform deepens its APAC focus.
Financial losses force Reliance–Disney JV to inform ICC it cannot continue the 2024–27 contract; rival platforms approached for replacement rights.
Veteran digital journalist with 21+ years of experience confirms resignation, says next career move will be announced soon.
The campaign is the latest chapter of its flagship campaign, ‘Hum Kaagaz Se Zyaada Neeyat Dekhte Hain
Shah Rukh Khan and Kajol unveil a life-size DDLJ statue at Leicester Square, marking 30 years of Bollywood’s most iconic romance.
From building India’s first homegrown beauty giant to shaping modern fashion retail, her legacy spans decades of consumer transformation.
A new campaign spotlights the quiet power of discipline, showing how small monthly investments can become a long-term money habit.
Senior digital leader set to join Microsoft to head AI news product
Over 1.4 crore users join the cybersecurity platform voluntarily, contributing to 2,000 fraud reports daily and driving record registrations.
Shweta Dalal, Marketing Director, NIVEA India shares how Fresh Batch 5.0 champions the quirks, confidence, and creative boldness that define young India today.
Dhoni exemplifies consistency, composure, and high-caliber performance, qualities that mirror Panasonic’s legacy, the company said
Tata Consumer Products, has launched a new campaign called Not Just Your Regular Coffee. The campaign focuses on young Indians who value individuality and are...
New survey shows rising dependence on quick commerce platforms, increasing order frequency, and shifting consumer behaviour across categories
“Aapke Safar Ke Humsafar” stands among the last creative works personally supervised by Late Piyush Pandey
After a brief career break, the industry veteran returns to shape data-led growth for one of the world’s largest OTT platforms
Zurich Kotak General Insurance executed a naming rights and branding initiative at Goregaon East Metro Station on Mumbai Metro Line 7 (Red Line)
Prior to this, Vivek Kataria was with Tata Play for close to four years
Other key appointments include Alok Saxena, Vinodan P and Mahendra Menezes as heads of sale for regions
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Bigg Boss: The Game has been developed in collaboration with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment
Kakar earlier role was Associate Director at ZEE5
In this role, he will lead the editorial strategy for all of , Indiadotcom Digital websites and social platforms.
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Madison Media was the incumbent agency
Former DSP Mutual Fund executive to drive digital innovation and investor experience
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She has worked with leading organizations such as Zee Entertainment Enterprises, Network18, and Radio Mirchi
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In his prior role, Das was the Chief Growth Officer (Digital & Broadcasting) at TV9 Network
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Rafael Rizuto will be based in New York and start his new role in January 2026
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Zoyumi integrates core functions within a single SaaS platform - content scoring, creative production, and performance tracking in a fully API-driven solution
As India’s festive economy scales new peaks, the modern festive playbook blends data with emotion, precision with purpose, and full funnel impact with cultural insight
After peaking at Rs 92,500 crore in 2023, IPL’s overall value has fallen 5.9% YoY over two seasons; JioStar consolidation and RMG ad ban seen...
Speaking at FICCI FRAMES, Kevin Vaz expressed that a light-touch regulatory regime is the optimal approach to ensure the growth envisioned for the M&E sector
Birla Opus Paints' Inderpreet Singh shares how the new brand disrupted the paint industry, turned its weakness into strength, boosted brand recall to 80% through...
Gaurav Tayal, Divisional CEO - Matches & Agarbatti Division, ITC shares how the brand is betting big on premiumization and innovations to drive growth
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Rain surcharges, late-night delivery fees, packaging costs, platform charges, GST, and even “small cart” penalties are quietly inflating bills
Floriane Tripolino is being named CEO of WPP Open X, WPP’s bespoke agency team dedicated to The Coca-Cola Company
Navneet Munot, MD & CEO, HDFC AMC shares how the “Mutual Funds Sahi Hai” campaign was a gamechanger for the industry, why HDFC AMC designs...
Nike flips its iconic “Just Do It”. The swoosh has shifted from a command to a question, and in that lies its boldest play yet....
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IPO fund raise to pay Rs 34 crore towards the acquisition
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From mirrored floors and 3D illusions to playful storytelling and AR-led activations, August’s outdoor campaigns showed that OOH today is about experiences, not just visibility.
Panda has been appointed independent director and Dinesh Kumar Garg has been appointed as the full-time director of the company
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The company’s annual report for FY25 highlight a shift towards tighter cost discipline in the highly competitive OTT market
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Celebrating four and a half decades of business journalism while looking ahead to India@2047
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A decisive milestone in WinZO’s mission to export Indian technology and gaming innovation, intellectual property, and talent to global audiences
The company’s market capitalisation has also dropped to ?10,436.46 crore, sharpest single-day drop since May 9
The Dentsu India-IWMBuzz partnership builds on the success of last year’s inaugural India Gaming Report
From temple towns to yoga retreats, Gen Z is reshaping faith-led journeys into cultural and wellness experiences
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Trading bright cheer for black-and-white grit, Zomato’s latest campaigns reframe the brand from a food delivery service to a cultural statement on hustle and resilience.
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Industry insiders say scarcity isn’t the only reason. Many creators are intentionally keeping their feeds organic to build trust
Zepto’s tie-up with HoABL to market Vrindavan plots signals a bold new chapter for India’s q-commerce industry, now targeting aspirational purchases
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Devyani International, operator of KFC and Pizza Hut, reports 90% profit plunge in Q1FY26
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Samir Sethi, Head of Brand Marketing at PolicyBazaar, shares how the insurance aggregator leverages Google searches to Instagram swipe
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Shah has been at the forefront of driving government sales, playing a pivotal role in expanding the channel’s reach and significantly boosting revenue in this...
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With SMBs accelerating their digital transformation, and e-commerce spending expected to surpass $140 billion in 2024, the challenge for young brands isn’t just visibility; it’s...
Investor representatives Sumer Juneja (Softbank) and Anand Daniel (Accel) to step down
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WPP’s Global CMO and OpenX CEO moves back to rival network after six-year stint
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CEO Puneet Goenka reaffirms 8% ad revenue growth target for FY26 despite limited visibility on recovery
CMO Alok Arya says it's time India stopped guessing and started investing with real advice, because #AdvisorZarooriHai
Marketers across India are tapping nostalgia, regional trends, and rainy-day cravings to turn showers into sales
Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement
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Ida Rezvani comes with 20+ years of client leadership experience working at Publicis and Dentsu
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Industry leaders say WPP's restructuring signals unified leadership and clearly defined client solution leads, makes the process more streamlined, and is a timely shift
In the campaign named 'Dubai, Ready For A Surprise', the couple is seen exploring the city in refreshingly new ways
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Glamstream is housed on the Myntra app and accessible via a prominent floating action button on the homepage
Mangla will take the charge from Rakesh Ranjan, who has been handling the role for two years
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Market watchers say influencer agencies are falling for templated strategies and not category-wise adoption; creators call for collabs that that fit naturally
In conversation with e4M, Sanya Malhotra shared the philosophy, purpose and plan behind BREE Matcha, and how it aims to be more than just a...
ZEEL’s July 10 shareholder vote on promoter fund infusion is crucial. Experts say backing it is key, as fresh capital will help Zee compete with...
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From turning down crores in OTT to championing inclusive narratives, Aamir Khan opens up on ‘Sitaare Zameen Par’, approach to endorsements & walking the path...
Once weighed down by the collapse of its merger with Sony and growing scrutiny over leadership, ZEEL is now attempting a strategic reset: a sharper...
Brendon Sissing will take over from Lance Bennett, who has been named as the Chief Financial Officer at Mercedes-Benz Middle East
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The company plans to renew its focus on FTA channels and monetise CTV; ZEEL is also working on building tailored solutions for brands
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Toby Maclachlan has been appointed as Head of Creative Strategy
Ogilvy India won a Gold Lion at Cannes Lions 2025 in the Social & Creator Lions category
Prior to iTV, she served as Editor, ABP Live English
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Apart from being budget-friendly, marketers are latching on to micro-series as it builds daily cultural relevance with regional audiences, particularly for fashion & FMCG brands,...
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Pratik Mazumder has over 25 years of expertise in the marketing and media domain
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From billboards in Free Fire to branded character skins in BGMI (Battlegrounds Mobile India), in-game advertising is now a full-fledged playbook move
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Previously, Shaurya Sharma was with Sun TV Network as Cluster Marketing Head - Sun Neo, Sun Marathi & Sun Bangla
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He was earlier the Corporate Communication Manager at Amazon
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In this edition of TechTalk, Anand Jain, Co-founder and Chief Product Officer of CleverTap, speaks about personalization, artificial intelligence, sustainable growth, and more
Namboodiri was earlier the Chief Business Officer of ZEEL
Here he has joined as Executive Producer, Anchor
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This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem
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Rasna has announced the acquisition of the 90s beverage brand Jumpin. Group Chairman Piruz Khambatta lets us in on the brand's positioning, marketing mix and...
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Prior to his elevation, Sekar held the role of Category Leader - UPI at Amazon Pay
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Rachit Ranjan joins Zepto with over 15 years of experience across public policy, government advisory, legal and regulatory affairs
This isn’t just a facelift. By mixing 30-year storytelling history with cutting-edge tech and targeting India’s 600 million-plus under-30 crowd, ZEE hopes to rebuild its...
Market observers say that when targeting becomes too aggressive it can feel invasive, also non-contextual and high-frequency reach can become counterproductive and reduce conversions
Singh was previously the Director, Social Media & Content Marketing – India & Global
Guest Column: Monisha Mudaliar, Founder & CEO of MonZ Media, writes about how branding today is shaped by bold ideas, diverse perspectives, and merit, shifting...
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Come June 17, Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a reasonable trade-off...
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The financial performance in FY2025 reflects the ongoing challenges in the TV news business, exacerbated by macroeconomic pressures and shifting advertising trends
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Subscription revenue grew 4% year-on-year to Rs 987 crore from Rs 949 crore in Q4 FY24
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Preeti Singh is a seasoned professional with 25 years of rich experience in the industry
The poem takes listeners on a whimsical and reflective journey from the routine of everyday life to the limitless possibilities
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Zee’s Chief Growth Officer Ashish Sehgal says multiple measurement systems could fragment market, urging stakeholders to strengthen BARC
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Singh has in the past worked with The Oberoi Group, Taj Hotels, Marriott International, IHG, and Hilton
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Nidhi Thakkar, Head of Creator Programs at Amazon India, shares how the e-commerce giant is nurturing creators through innovative monetisation models, regional inclusivity, and scalable...
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The experience begins when users scan a QR code with their smartphone camera
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Amazon's first-quarter earnings report surpassed Wall Street expectations with revenue rising to $155.7 billion, a 9% increase year-on-year
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Vikita Chaudhary has over 14 years of experience across marketing and communications
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Prior to this, Priyanka Khaneja Gandhi was with Colgate-Palmolive (India) Ltd as Director - Integrated Brand Experience Lead
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As per media reports, the movements are part of a leadership reshuffle
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Anchored in visual storytelling and starring global icon Roger Federer, the ‘Because it’s Mercedes-Benz’ film goes the poetic route, less horsepower, more heartstrings
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The government's move to nurture its gaming ecosystem is far from performative and India's robust gaming community is no longer playing on the sidelines
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Debjyoti Dutta has been with Maruti Suzuki for over 20 years
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A surge in late-stage funding is set to fuel ad spends, but the sharp dip in early-stage capital is a clear red flag, reveals the...
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Ranbir Kapoor and Kriti Sanon feature in a campaign – Makes the World Go O
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Prasar Bharati’s free OTT platform has witnessed over 30 lakh downloads so far. While the platform has potential, consumers and experts feel its content strategy...
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With data being centralized and not distributed, industry observers note platforms like Swiggy and Zepto are giving rise to ‘mini’ walled gardens with the help...
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NCLAT has allowed IDBI Bank to file a fresh plea against Zee over alleged dues
The campaign draws a parallel between how each one of us is an investor by virtue of our daily acts of consistent effort, discipline, thinking...
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As per the company's exchange filings, Rinshul Chandra will be pursuing new opportunities
At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content landscape
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At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
Ketan Mankikar, Vice President & Head of Marketing, Zuno General Insurance, on how the new-age digital insurer is reimagining and redefining insurance
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From team associations, on-ground activations and digital campaigns, gaming brands are looking to increase reach while building on the fandom
The Havas company will work towards driving brand awareness with digital assets, expanding market reach and establishing Bindu as the 'OG' jeera fizz brand
The association will be amplified through a 360-degree marketing campaign
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Kayum Razak Dhanani has been the Managing Director of the company since March 2013
As per creators & IPL observers, younger audiences are co-creating digital experiences; others opine influencer-led marketing is a natural evolution of fan engagement and lend...
Digital media has grown 17% to reach Rs 802 billion and the largest segment in 2024, says the FICCI-EY report
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In the opening remarks at FICCI Frames curtain raiser, Kevin Vaz spoke about how IPL continues to demonstrate the power of TV and digital
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IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking to up their sales in the...
Sunil Kakkar has been with Maruti Suzuki India for over 35 years; currently heads the Corporate Planning vertical and is a key member of Executive...
With ad inventory sold out across at least 300 screens in Kerala, L2: Empuraan is ring up the cinema advertising momentum, filling the lull left...
At the Pitch CMO Summit 2025, L’Oréal India Director Raagjeet Garg discussed hyper-local strategies for beauty dominance
The films are part of ‘Tu Poker Khelta Hai Kya?’ campaign
The campaign highlights the power of a wholesome breakfast
At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
The high-energy campaign video showcases star players Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen
The brand has unveiled a new TVC for SNICKERS Peanut Brownie
Before joining Razorpay, Neha held key roles at Condé Nast India (Vogue, GQ, AD, CNT), BookMyShow, Extramarks Education, and Seventy EMG
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The HOOOP Collective comprises Maya D’souza, Paromita Mukhopadhyay, Radhika Sharda, Samiksha Saxena, Shujoy Dutta, Aatish Chawla and Arvind Nair
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Dream11 CMO Vikrant Mudaliar shares insights on the fantasy sports platform’s star-studded IPL campaign, focus on sharper messaging and need to spark conversations
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Imtiyaz Vilatra, Chief Executive Officer of Posterscope India opines that one of the critical concerns in OOH has been the lack of standardized measurement tools...
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Zarrar Don was earlier CRO - Business News at News18 Studios
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OTT experts say the solution lies in innovating the content slate; skewed budget allocations blamed for the crisis
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Prior to this, Geet Nazir was the Managing Director of Conran Design Mumbai
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The Rediffusion Red Lab has unveiled “Vibes: The Ultimate Gen-Z Rundown 2024” – A Pop Culture Deep Dive into the Internet’s Favorite Playground
Saurabh joined Ather in 2019 as the company’s first Brand Head
Directed by Nitesh Tiwari, the campaign film has been conceptualised by Tilt Brand Solutions and ZeroFifty while being produced by EarthSky Pictures
The appointment follows a competitive multi-agency pitch
The agency will enhance brand engagement with innovative digital creatives
Directed by renowned Director Shoojit Sircar, the campaign also features legendary actor Zeenat Aman
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As per an industry report, only 6.7 crore women aged 16-24 as compared to 107.7 million men in the same age group access mobile phones...
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The viewership was already soaring at 40 crore views during New Zealand’s innings, but the real spike came during India's chase
Launches ‘The One, The Only’ campaign featuring the actor
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Ajeet Shukla & Giamaria Fernandes have been brought in for the West zone, Arijit Sengupta & Mark Flory for South, and Romit Nair, Moumita Pal,...
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The investment will primarily focus on expanding Amazon's cloud services infrastructure in Maharashtra, with the establishment of multiple data centers across the state
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Santosh Agarwal will take on the new role from March 1, 2025 and report to Yashish Dahiya
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A post on LinkedIn by Amazon Prime Video social media strategist Saumyaa Chitravanshi says that the platform is looking out to collaborate with social media...
Building on the "Darr Ke Aage Jeet Hai" ethos, the campaign highlights the camaraderie between Hrithik Roshan and Salman Khan
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'Kriti perfectly embodies Zouk’s vision of blending tradition with contemporary design,' said the brand about the association
Sunil D’Souza’s new term will commence on April 4, 2025
The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever
NDTV and ZMCL showed strong upward momentum, while others like ZEEL and Network18 remained relatively range-bound
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Gade was previously with Vummidi Bangaru Jewellers for over a year
Tata Motors adjudged ‘Brand of The Year’ with 31 metals across categories
PD Singh will take over from Zarin Daruwala, who will retire on March 31, 2025
The commercial will be aired across television and digital platforms
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From Cadbury Dairy Milk's “Say It With Silk” campaign to 5 Star's “Destroy Valentine’s Day”, the brand has always reinvented with the Valentine’s Day playbook,...
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The gaming company's Q3 consolidated prot has dropped 54% YoY to Rs 13.68 crore
Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing...
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While Zee acquired one slot for ?18.60 crore and another for ?17.25 crore, JioStar secured one slot at ?18.25 crore
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Ad revenue drops by 5.5% YoY in Q3 FY25
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In his last assignment, Abhay Ojha was the CEO of Zee Media
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Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about standing out with 5 Star and Dairy Milk campaigns, building relevance for chocolates...
The song is sung by Atif Aslam. The music video is a celebration of the diverse culture of Pakistan
The brand has come up with a campaign about customers having the convenience of purchasing a Skoda car and getting it delivered directly to their...
While the corporate entity changes to Eternal Ltd, the Zomato brand and app will continue to operate as usual
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...
Total revenue down by 3% to Rs 2,013 crore
During Q3 FY25, the subscription revenue of the company grew by 7 % Y-o-Y, with Goenka asserting that it will grow more after a couple...
ZEEL, in its regulatory filing, has stated that it is not in default of the agreement and has termed Star’s claims as unfounded and legally...
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Netflix dominated the Hindi direct-to-OTT films category while Disney+ Hotstar had the highest number of productions in the most-watched Tamil and Telugu OTT shows lists
The 'India Ka Apna Game' campaign has Salman Khan along with ‘Constable Dhyanchand’
The campaign will be amplified across television, digital, outdoor, and social media platforms
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The company’s revenue from operations has increased 64% to Rs 5,405 crore from Rs 3,288 crore the previous year
With data privacy becomes a priority for consumers, brands need to rethink their strategies, say experts
The intense quick comm race has been unfolding not only on roads but also on social media platforms where leading players are battling it out...
Fenado AI is a platform for building apps and websites without coding knowledge
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Mercedes-Benz India has recorded 30% growth in Top-End Vehicle sales and 94% jump in the Electric Vehicle segment, shared Santosh Iyer, MD & CEO of...
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Emami announced the rebranding of its legacy brand Fair And Handsome after two decades since its launch in 2005
The platform will shift to a community-based system, Community Notes, where users can contribute to rating and providing context for content
From Squid Game to Singham Again, several OTT platforms have been collaborating with influencers and content creators as a marketing strategy
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Tarandeep Singh Sekhon has previously served as Marketing Director at KidZania
Maruti Suzuki is set to unveil its 'Made-in-India-for-the-World' eBorn SUV – e VITARA at the Bharat Mobility Global Auto Show 2025
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To woo the discerning, coffee-drinking Gen Z from the South, brands have been adopting a more tailored approach with experiential and personalised products
Guest Column: Tanvi Chakke, Senior Brand Reputation Manager, HAWK (Gozoop Group) writes about how negative feedback offers brands a chance to build trust and credibility
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JioStar has introduced 83 channel packs comprising 134 channels—85 standard definition, 44 high definition and 5 free-to-air options
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Prior to this, Vikram Chande was with Samsung Ads as General Manager & Sales Lead - India
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Sonia Huria stepped down as Head of Communications – APAC at Amazon Prime Video in September 2024
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Kumar brings with him over two decades of experience spanning industries
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Kaplan who is a Republican and free-speech champion for conservative voices has taken over from Clegg who is a Liberal Democrat leader and the former...
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In its letter to the National Stock Exchange, the company informed the listing department that Master resigned citing personal reasons
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Appointments in the global CMO space of top companies
Before joining Zee, Surbhi held leadership positions with ABP News Network, Outbrain, Discovery Communications, and Disney + Hotstar
Manish Kalra was recently appointed as Chief Business Officer for Global Markets at ZEE5
Tina George Muthoot, Thomas Muthoot John, and Suzannah Muthoot—have joined as Executive Directors in Muthoot Capital Services, Muthoot MicroFin, and Muthoot Housing Finance, respectively
Zoher Kapuswala, Marketing Head, Indian Subcontinent, Ferrero India tells us about moving beyond gifting space, innovations to drive growth in the Indian market and more
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From Gaurav Banerjee taking charge as Sony Pictures’ CEO to Viacom18’s Kevin Vaz becoming CEO-Entertainment at JioStar, here's a look at some key media appointments...
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Shashank Shekhar will oversee Café operations, footprint expansion, equipment procurement, quality control, and the end-to-end customer experience of Zepto Café
While advertising remains the primary revenue driver for most companies, the data highlights significant fluctuations in ad income, with some businesses facing decline or stagnation
The film for Zebronics LED TVs and Soundbars contrasts reel and real-life interactions
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As the world grieves the tabla maestro's demise, we look at one of his greatest non-musical contributions to the world of Indian advertising
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Q-Comm allows brands to connect directly with shoppers and as the medium scales, more advertisers are expected to shift budgets to leverage its real-time impact,...
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Shresth Gupta will lead the launch and promotion of original series and movies in Hindi, Bengali and Marathi
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While Azhar Iqubal is the Co-founder & Chairman of Inshorts, Anunay Arunav Pandey is the Co-founder and Deepit Purkayastha is the Co-Founder & CEO
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Vijay Iyer is the third top executive to leave the e-commerce giant’s India unit in the last five months
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According to Samir Kumar, Amazon India Head, while Tez is being launched in key urban centres the fast delivery service will be expanded to other...
A razor-sharp grasp of minuscule cultural nuances and dedicated fan communities make Instagram influencers from South India highly popular among national and regional brands
Prior to joining HT, Faiz held a pivotal role at Paytm as Vice President & Head of Advertising Sales
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Guest Column: Vipul Arora, Director of Brand Solutions at Gozoop Group writes about successful strategies in action for customer experience
Adhishree Murdia has been VP - Brand and Content Marketing at Zee5 since February 2022
In an increasingly fragmented market, quick comm platforms with deep pockets and operational efficiencies are the ones to sustain in the long run, say experts
Amazon and Flipkart together pocketed Rs 11,600 Cr in FY24 by just selling their ad space. Q-comm players like Blinkit, Zepto & Swiggy Instamart are...
As per industry reports, brands adopting short ads have clocked up to 20% higher returns on ad spend compared to longer formats
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Prior to this, Lara Balazs was the CMO and General Manager, Strategic Partner Group at Intuit
Streaming platforms have become more selective with film acquisitions, declining titles that underperform at the box office, according to industry executives
At ZEEL's 42nd AGM, 50.4% of the votes were against the proposal for Goenka's reappointment, said the company in its regulatory filing
Manish Kalra, Chief Business Officer of ZEE5, spoke to e4m on the OTT landscape, the streaming platform’s plans for continued growth, the FAST channels space...
The campaign introduces the thought of AI getting faster to the extent that humans will struggle to keep pace, making it increasingly harder for people...
While traditional media channels like television and print remain crucial for reaching wedding consumers, there is also a growing shift towards digital media, say experts
In his new approach, the ZEEL CEO aims to further enhance his presence in key operational markets to further tap into the pulse of the...
The tool streamlines content creation, monetization, and customer engagement, empowering creators to connect seamlessly with Amazon’s vast audience
The earnings also reflect how India's digital advertising landscape is shifting as e-commerce giants Flipkart and Amazon are making significant inroads into a space long...
Abhishek Gulyani was most recently CEO at Hill & Knowlton India
The surge in advertising revenues from Amazon and Flipkart in India marks a shift in competitive dynamics in India's digital advertising ecosystem as retail media...
Gen Z is 1.7 times more likely to shop based on trending styles than stick to brand loyalty, heavily influenced by social media. This makes...
Print media is a powerful tool as it forms a strong resonance with emerging markets which are not Tier 1 or Tier 2 cities
Gaurav Gandhi, Vice President, Asia-Pacific & MENA, Amazon Prime Video, has been nominated for the e4m Influencer of the Year 2023 award
On the profitability front, consolidated adjusted EBITDA increased by Rs 289 crore YoY to Rs 330 crore in Q2FY25
Here’s everything you need to know about the shortlisted candidates
The Board has advised the company to proactively settle any pending adjudication proceedings with SEBI in a time-bound manner
Zefmo’s Influencer Marketing Report highlights how influencers shape political narratives and public communication through public awareness and government collaborations
The Amazon veteran will assume the new role effective August 1, 2025, a day after the current Chairman and Managing Director, Suresh Narayanan, retires
Swiggy has almost finalised a 25-crore sponsorship deal for the fourth season of Shark Tank India
Jamie Seltzer, Global EVP CSA and Mx Analytics, talks about launching CSA in India, the importance of data-driven marketing, plans for the India market and...
The Meta CEO also introduced Orion, a next-generation AI-powered assistant, which comes in the form of smart glasses
Talking about the paper at the exchange4media D2C brand summit, Kapil Sharma, Director - Growth Business at Amazon Ads, said that it provides solutions for...
As the dispute unfolds, experts believe the outcome could set new precedents for future sports rights deals, with both parties considering a settlement to avoid...
X has agreed to comply with court-imposed conditions, including appointing a new legal representative and paying fines
Kaizzen Global will be a collective platform, forming an exclusive alliance of independent communication agency partners
The agency has achieved a 30% CAGR over the past three years through strategic partnerships and acquisitions
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In its BSE filing, Zee informed that the tribunal has recalled its order sanctioned on August 10 approving the merger
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Sources say several shows—including Pukaar Dil Se Dil Tak, Kavya- Ek Jazbaa, Ek Junoon, Jubilee Talkies —will be taken off-air due to low TRPs
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Zepeda joins X from Hyundai, where she was the Chief Marketing Officer for five years before becoming the Chief Creative Officer
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Bagging Amazon’s account highlights WPP’s strength in APAC and its expertise in India, a market that many view as increasingly critical to the eCommerce giant’s...
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Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
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Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the...
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ZMCL’s ad revenue declined by 12% in FY24
While OMG will be responsible for overseeing the Americas, WPP will handle the EMEA and APAC regions
Before joining Zee Media, she was the Head of Human Resources at HT Digital Streams
Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020
Previously, Raghav Raj Kodesia was the Vice President of Hindi Original Content at ZEE5
Zomato founder and CEO Deepinder Goyal announced that the company will actively remove such images from restaurant menus, following a surge in customer complaints
Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the decline at the e4m Business...
Looking forward, experts say the second quarter, which includes the festive season, could also be strong as TV will continue to be a key medium...
According to Amazon India’s official statement, Manish Tiwary will seek opportunities outside the company
Kedar Ravangave was Head-Marketing, Brand and Category at Amazon India
Prior to ZEE News, Pranay Upadhyaya held prominent roles at ABP Network for nearly seven years
The e-commerce giant reported a 10% increase in net sales to $148 billion compared to the same period last year
The advertising & promotion expenses stood at Rs 340 crore
In a BSE filing, ZEEL said that Star India, on June 20, communicated to ZEEL about ending the agreement and “opted to only seek damages...
Punit Goenka, ZEEL MD & CEO, spoke about the business performance in Q1, the competitive landscape, and the company's forward-looking growth, during the Q1 FY25...
The two complaints were initiated by the council on a suo moto basis where the operators were alleged to jack up food prices during the...
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact...
Ajay Sharma may lead Corporate, Government and Retail Sales and Revenue Generation Practice
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say...
In her last role, Shalu Zala headed Brand and Marcom – Enterprise, for Vodafone Idea Limited
The company notified BSE and NSE about the results of the e-voting process held on Monday, July 15
Advertiser interest diminished due to the timing of the series—between IPL and T20 World Cup, and right before the beginning of the festive season, say...
Karan Abhishek Singh stepped down as the CEO of Network18 Hindi News (TV+Digital) back in February
Vishal Pandey was previously with Zee Media Corporation Limited (ZMCL) as Chief Special Correspondent
While comic Samay Raina ‘barbequed’ Zomato in his post, the food delivery platform has also come up with cheeky print ads to celebrate the occasion
According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in Jan-Mar 2024
Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Mini Harrison was earlier with ZMCL
Viewers tired of raucous TV debates are turning to YouTube and Instagram for reliable, unbiased news, bringing in big views and big money for independent...
This is in addition to Umesh Bansal’s current role as Chief Business Officer of Movies business
Nikos Bartzoulianos joins from Samsung
Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating
#SachMeinTooMuch is a TV and digital commercial that showcases slice-of-life situations
The campaign has been conceptualised by Cheil India
Mukund Galgali will be acting Chief Financial Officer
He was previously associated with ABP Network for over two decades
Campaigns for VML, Ogilvy India, Leo Burnett, DDB Mudra Group, Wieden+Kennedy, and McCann Worldgroup made the cut
While DNPA awaits an early redressal from MIB, industry experts discuss the nuances of publishers' ask for revenue from tech giants and the way forward...
Partho Banerjee, senior executive officer, marketing and sales, Maruti Suzuki, shares insights into the brand’s new campaign ‘Run On What You Love’ and Gen Z...
Prior to this, Ravi Makwana was the CMO at Tim Hortons for over two years
Neeta Linz, General Manager- Brand Marketing, LG Electronics India Shares Insights About The Life’s Good With Optimism Campaign, Shifting Brand Perception, Connecting With Consumers And...
Co-founder and CMO of Baazi Games, Varun Ganjoo discussed ‘Unlocking Meaningful Growth for Baazi Games on a Sustained Basis' at the e4m Pitch CMO Summit...
Campaign advises individuals to secure term insurance coverage that is at least 10 times their annual income
Dheeraj Jaggi will take over from Animesh Kumar as acting CHRO, ZEEL informed BSE on Tuesday
The company has informed BSE that directors of the company will meet on June 6, 2024, to consider raising of funds by way of issuance...
Netizens pointed out that it's better to shut down services if the company cared about riders' wellbeing during the heatwave
Unveils a new brand film celebrating India’s love for cricket and food
FCB Group India walks away with both Grand Prix of the day
As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be...
Speaking during recent earnings call, Goenka, the MD & CEO of ZEEL, said the industry will see healthy growth in the high single digit for...
Azazul Haque was earlier the Chief Content Officer at Media.Monks
As per media reports, Zee has said that Culver Max and Bangla Entertainment have 'failed to comply with their obligations under the MCA'
Nidhi Thakkar, Head - Creator Program, Amazon India, talks about collaborating with influencers, using strategic insights to craft content and more
A news report citing Zee's regulatory filing stated that in 2022-23, Zee incurred Rs 176 crore in merger-related costs and in 2023-24, it shelled out...
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The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets
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The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.
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The digital ad by Zomato has the sole aim of ensuring no one forgets Mother's Day this year which falls on 12 May
e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with Aamir Khan Productions
Pradeep Gairola, Business Head - Digital, The Hindu Group, delivered a speech and participated in a fireside chat with Manish Dhingra of Readwhere at Indian...
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The film is part of the company's #ZindagiKeLiyeSIP campaign
While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at...
At the IMC 2024, marketing expert Ketan Bharati and Birla Group's Deepali Nair spoke about how publishers can shake things up in the magazine space...
At IMC 2024, industry experts weighed in on how magazines can remain relevant in a rapidly evolving media landscape
Purohit is likely to join Aamir Khan Productions in a leadership role, according to sources
After Abhay Ojha’s departure, Dr Loya has taken over the interim role as the new CEO at ZMCL
Ojha joined Zee Media as Chief Business Officer in 2022 and he was designated as the CEO in 2023
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The new branding encompasses Switzerland's Tourism's three main promises of nature, hospitality and reliability
The campaign has been conceptualized in collaboration with creative agency Talented
Revenue of the e-commerce giant rises 13% to $143.3 billion
Dhaval Gupta, MD, CyberMedia, will talk to Manavdeep Singh, Founder PubLive, about how AI-powered tech is enabling publishers, at IMC on May 3
In a chat with exchange4media, Rakesh Sharma, President of the Indian Newspaper Society shared that the biggest challenge in the print industry today is the...
Before joining Glenmark, Zoya Pandey was with Abbott for over 13 years
B Srinivasan, MD of Vikatan Group, believes that most publishers don't yet know the full potential of utilising their content on other platforms
Riyad Mathew, Chief Associate Editor and Director, The Week and Malayala Manorama, will be moderating a session at the Indian Magazine Congress 2024 on ‘making...
Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more
This is the second edition of ‘Nahi toh Mehenga Padega’ campaign
With a multilingual approach, ZEE5 released promos in Hindi, Marathi, Tamil, Telugu, and Bangla
Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand...
Manoj Sharma, Chief Executive Officer, India Today, talks about magazines as the most conducive and credible platform for brand content ahead of the Indian Magazine...
Dentsu’s Jean Lin, Group President of Global Practice & Will Swayne, Global Practice President of Media, and Harsha Razdan, CEO, S Asia on winning over...
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BOOMER® and Japsrit Bumrah have come together to take you on a wobbly adventure with the launch of BOOMER® Jelly on Top
Adds thoughtful colours to the game through brand association with six teams
Associates with Eminent Poet & Lyricist Gulzar for its brand anthem featured in the latest campaign - under the inspiration of #MaaJaisi
Through the survey conducted across 36 cities across metros, tier 1-2-3 towns and in NCCS A/B, SCORE ranked the 10 best-performing ads during the IPL...
Anant Nath, President of AIM and Executive Publisher of Delhi Press, spoke to e4m on the upcoming edition of the Indian Magazine Congress, the issue...
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Campaign aims to tap GenZ with witty billboard ads and social media amplification via memes with references to popular Bollywood dialogues and stand-up comedy one-liners
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Pratip Mazumder has over 10 years in the online and consumer tech industries
The campaign will be amplified through a mega-media mix with maximum penetration across mediums such as TV, Digital, Print, Radio, OOH, Audio, News Channels and...
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This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and responsibly in the Lok Sabha...
Cadbury Perk encourages consumers to embrace life's challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’
Prior to this, Dilpreeta Vasudeva was the Head of Marketing at Meta
The TVCs capture everyday payment challenges encountered by customers and how it is resolved through Amazon Pay's Scan & Pay feature
Santosh Iyer, the MD & CEO of Mercedes-Benz India, has penned a post on LinkedIn about completing 15 years with the carmaker
Dayal was with The Quint for more than seven years
Also, the withdrawal of the plea will mean one less litigation for ZEEL which might help the company in the long run, say experts
The campaign introduces its iconic symbols of self-acceptance
The campaign featuring BEST buses to promote Yeh Meri Family Season 3
In his first-ever media interview as Maruti Suzuki India's Senior Executive Officer, Sales & Marketing, Partho Banerjee speaks exclusively to e4m about his vision for...
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Prior to this, Krishan Bhatia was associated with NBC Universal for 13 years
Zeenah Vilcassim, CEO, Zomato Live talks to e4m about the growing relevance of events and immersive experiences and the promises they hold for brands
Justice GS Kulkarni and Justice Firdosh Pooniwala heard Chandra's petition against the summons issued by Sebi in the fund diversion case
Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and...
The only caveat for brands is to strike a balance so that gamification enhances, not detracts from, the app's core offerings, say experts
Sources suggest that Sinha will assume the role of Managing Editor at Zee News, although there has been no official confirmation from either the Zee...
Ryuto Shimizu has been with Honda for 25 years
Tejas Soni joins as Branch Head – Sales (North), Moumita Ghosh returns as Branch Head – Sales (South) and Darius Maneckji joins as Revenue Management...
Reliable sources have confirmed the news of Punit Misra's departure from the media company
This is his second stint with the company after having worked at Deloitte for over 10 years between 2011 and 2021
Co-Founder Deepit Purkayastha named new CEO
Amaze’s thematic and product film aims to inspire consumers to push their boundaries
The Indian Society of Advertisers is looking into the matter; other industry experts opine if the case proceeds to trial more affected advertisers could potentially...
The challenge asks consumers to test the efficacy of their trusted phenyls
The deal will include India’s tours of New Zealand in the 2026-27 and 2030-31 summers, as well as all other bilateral Tests, ODIs, and T20Is...
At the Pitch CMO Summit 2024, industry leaders discussed the importance of influencer marketing and other ways to appeal to the GenZ
The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby
The new campaign highlights Rasna’s emotional connect and its functional benefits
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming...
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The campaign is live across major leading channels and social media platforms
This campaign has been created by Ogilvy India
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
Shahid Kapoor will promote the upcoming NARZO 70 Pro 5G
The first edition of the campaign was launched in March 2023
Roch will be responsible for driving marketing strategies for inhouse brands at MBL and FitFlop
Prior to this he was associated with India News as News Director
Prior to joining Zee News, Chaurasia was the Consulting Editor of News Nation
If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have...
As per a media report, Viacom18’s restructuring, which comes close to the RIL-Disney merger announcement, will see Anil Jairaj, Viacom18 Sports CEO, reporting to Kiran...
The ZEEL Board is yet to form a view on the continuance of Punit Goenka as MD, Gopalan said during an investor conference call
During an investor conference call, ZEEL Board Chairman R Gopalan said that the company will make counterclaims against Culver Max and BEPL for breaches of...
In the aftermath of the Zee-Sony merger fallout and the subsequent crashing of its shares, Punit Goenka may have to soon find a partner for...
Prior to this, Nikhil Narayanan worked with Pine Labs as Creative Head
In his new role, Narayan Devanathan is tasked with executing the network's strategy to deliver industry-defining client solutions
The campaign has been conceived and scripted by Leo Burnett
From cookie deprecation to AI investment, Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki, explains what is setting the tone of his marketing...
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
The campaign is named ‘Trends with Benefits’
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PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season
The investigation committee will fact-check allegations and can appoint any independent outside agency to assist the Committee in fulfilling its charter
Sebi has been reportedly directed to file its reply with SAT posting the matter for further hearing on March 8
The film claims Amazon is the only e-commerce company to deliver packages to Maharishi Ashram, Galoji Village
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Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India, and more
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Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
The brand released a high decibel multi media campaign including a new TVC that will be broadcasted on national and regional channels as well as...
Prior to joining Google, Archana Vohra was Senior Director, Global Business Group Mid Market and SMB at Meta
The agency will handle the creative duties for all products under the brand
Hiroshi Yoshizane will succeed Stefano Sanchini
The net profit of ZEEL for Q3 FY24 was Rs 58.5 crore, up from Rs 24.32 crore in the same period in FY23
Punit Goenka, ZEEL’s Managing Director, said during the Q3 earnings call that he has chalked out a plan to bring back the company’s margins and...
Andrés Ordóñez succeeds Susan Credle who will now serve as a creative advisor for Interpublic Group of Cos
Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital Advertising Report 2024
Kaiyomurz Daver joins from Bandhan AMC where he was Head – Marketing, Digital Business, Investor Awareness, and Distributor Engagement
Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive, the industry may see tech...
According to legal experts, Sony will have the option to file an appeal before NCLAT against the decision of NCLT
The tech giant beat expectations by posting a revenue of $40 billion against the predicted $39 billion
Gozoop Chairman and Co-founder Rohan Bhansali and CEO Prashant Deorah discuss how GZPure brings together capabilities in a digital world populated by both first-time users...
Azazul Haque, Chief Content Officer, Media.Monks, and Kiran Ramamurthy, Chief Operating Officer, Media.Monks, share the success story of the agency
Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for advertisers to connect with their...
The video captures the journey showcasing India's triumphs across diverse sectors
Legal experts say if NCLT allows ZEEL’s plea, it can save the media conglomerate from multiple legal issues and strengthen its standing in the market
Consolidation is the only way forward to survive in the industry that has tech heavyweights like Google India and Meta for competition, say experts
Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024
Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends
Law experts say implication of merger termination will be more on ZEEL as its promoter is already embroiled in investigative proceedings by SEBI. Sony seems...
Zomato brought a smile on everyone’s faces as it took over the PSA system in the Mumbai Metro recently
The development doesn't bode well, say experts, who believe that consolidation is the way forward for the industry
The merger of ZEEL and SPNI was intended to create business synergies and position the new company to meet expanding consumer demand for premium content...
There's more legal trouble waiting for ZEE if it fails to comply to its agreement with Disney over the TV rights for ICC Men's and...
The tumultuous two years of the Zee-Sony merger saga saw ZEEL’s share prices yo-yoing; analysts say Zee’s valuation is likely to drop to levels seen...
Guest column: Basant Maheshwari, Co-Founder and Partner of Basant Maheshwari Wealth Advisers LLP, says that the ZEE-Sony merger is the first instance in India of...
Guest Column: Karan Taurani of Elara Capital writes on the possible outcomes of the Zee-Sony fallout
The Zee-Sony merger deal was terminated due to 'non-compliance with terms of agreement', Sony Corp has said
The campaign has been conceptualised by Ogilvy India
Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June 2022
According to news reports, two meetings have been called – one by Culver Max Entertainment and the other by Sony Group Corp at its Tokyo...
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Guest Column: Kamal Krishna, CEO at MOBILISE unveils the Next Frontier in SEO Strategies
'Aarize Group believes Tiger Shroff's charisma and authenticity will strike a chord with the audience,' said the brand
Contrary to media speculations suggesting a potential termination of the merger, industry experts indicate that the two parties are actively negotiating a middle ground to...
Guest Column: Prasenjit Basu, Head of Marketing at Voltbek Appliances India Ltd. explores the Future of Marketing in 2024 with AI, VR, UGC and Short...
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The two-film campaign shows the emotional aspects of what goes behind every claim
The Zomato campaign shows the relationship between a grandmother and her teenage granddaughter who comes home to celebrate the festival
The billionaires have applied for licences to offer satellite internet services in India; the new Telecommunications Act also opens doors for administrative allocation of spectrum...
Adarsh Menon has over 22 years of experience, and has joined Zoomcar after an eight-and-a-half-year stint with Flipkart and a 12-year stint with Hindustan Unilever
Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev industry, promoting responsible drinking and...
The payment default by Zee to Walt Disney’s India unit has added another layer of complexity to the already tumultuous situation surrounding the Zee-Sony merger,...
Gurpreet Singh joins from Performics - Publicis Groupe where he was Managing Partner
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Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the market
Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024
In case Sony decides to pull out of the merger with Zee, it may have to pay a termination fee as much as the whole...
In his new role, Siddharth Raman will lead the business development and client success teams and identify new opportunities to expand the company’s footprint across...
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Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024
Expect the expected, says Ranbir Kapoor in the film created by Martech network, Wondrlab
Minhaz Fatima joins MyMuse after leading the brand, social and creative vertical at Fi
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Sociowash has already been doing overall strategic planning, campaigns and production for these Titan Company brands
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Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader Shifts in 2024
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Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.
The Reference Interconnect Offer (RIO) for Network18 and ZEEL will come into effect on Feb 1, 2024
Brands of all sizes will embrace Streaming TV, Amazon Ads has said its trends report
The campaign pays homage to the rich legacy of Karizma, known for revolutionizing sports biking in the country
Prior to this, Vikas Sachdeva was head of India international ad sales at Disney Star
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During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space
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Guest Column: Sachin Vashishtha, Chief Marketing Officer navigates the new horizon of marketing in 2024
The mergers of Reliance & Walt Disney India and Zee & Sony are likely to be completed within the first half of this year, according...
AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage
The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now
Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms...
The new campaign #KisneKhaya features a staged-reality film that shows participants how their savings are silently consumed by inflation
Zaarra Khader previously led the film business and content division for Motion Content Group India
As brands paint themselves in Pantone's Colour of the Year 'Peach Fuzz', branding experts weigh in on whether this move is as effective as it...
Domino’s India unveiled a new avatar, refreshed packaging, and an elevated dine-in experience. Sandeep Anand, EVP and CMO, reveals how the brand remains in sync...
In this Christmas campaign, Zomato showcases the reactions of grown-ups and kids alike when the news of Santa Claus' delay breaks
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Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance
According to a Bloomberg report, the merger pact was signed in 2021 with the provision for a 30-day grace period from the deadline in case...
The business is to be handled by Open Mind, a specialised unit under GroupM. The account was earlier with Havas Media
Analysts believe that regulatory approvals will take three to four months once the extension is granted. The merged entity is expected to be listed by...
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Sunil Gadgil, Marketing Director, NIVEA India shares insights into the brand's recent campaign, strategic initiatives, dynamic consumer landscape, and innovative propelling NIVEA's success in India
The new look captures the essence of being more than just a brand – it's a companion for every joyful moment, the company said
We take a look at the chronology of key episodes in the Zee-Sony merger story
The Zee-Sony deal may be on shaky ground but mergers & acquisitions in media are quite common globally. A glance at merged entities that are...
Industry insiders believe that the likely Reliance-Disney merger could have a monopolistic approach if the Zee-Sony merger does not go through
We take a closer look at where the two mergers stand as per their market values and shares
In a statement, Sony Pictures Network India said the company looks forward to hearing ZEE’s proposals and how they plan to complete the remaining critical...
As per media networks, Diamond Sports filed for bankruptcy earlier this year and is on the negotiating table with Amazon for a multi-year partnership
The company in a statement said that EbixCash and its 200 affiliates outside the United States are not impacted by the filing and will continue...
Venkata Ramana Murthy Pinisetti, Shishir Babubhai Desai and Uttam Prakash Agarwal have been named Additional Directors for a three-year term
Dcruz will build the brand business and mine new partnership opportunities between brands, artistes and music
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From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention in the world of brands
The merger agreement between Zee and Sony was to be closed by Dec 22, 2023
The campaign is titled Taazgi Bhari Pyaali Society Waali
Internet users had accused Zara of mocking the Palestine-Israel war in its latest campaign
The two new digital films for Ferrero Rocher and Ferrero Rocher Moments captures the magic and warmth of the holiday season
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Clothing giant Zara sparks backlash and boycott demands as its latest campaign images draw accusations of resembling scenes from the Gaza conflict
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Sunder Balasubramanian, CMO, Myntra shares insights on Myntra EORS-19, leveraging the synergistic association with the creator ecosystem and why the company is doubling down on...
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The Digital Campaign spotlights Intergenerational friendship & fosters meaningful connections by bridging the gap between the older & the younger generations
Established in 1933, Esquire presents man at his best, focusing on evolved taste and style, storytelling, and culture.
The campaign features actors Tiger Shroff, Prabhu Deva and Kapil Sharma showcasing All-New PayZapp’s strength as a payments app
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In a world where AI is making everyday jobs easier, Cadbury 5Star recognizes the need to help people skill themselves in the most important expertise...
Blinkit too finds a mention in the print ad
Ravi Santhanam, Group Head, CMO, HDFC Bank, engaged in a freewheeling chat with e4m Editor Naziya Alvi on the banking sector’s growth, challenges, customer expectations,...
A brand campaign starring Zareen, the brand ambassador emphasises the importance of achieving the impossible
The matter came up for hearing on Dec 1 and was deferred
Influencers at the e4m Screenage Conference spoke about their content journey and how they were keeping up with the ever-changing world of algorithms
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The campaign is part of the collaboration with the actor’s upcoming movie ‘Sam Bahadur’
In its response to stock exchanges, the media company also refuted reports of the merger falling through
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Will the estrangement between Gautam Singhania and Nawaz Modi Singhania impact Brand Raymond. Brand experts weigh in.
Baid succeeds Pradeep Srinivas who has moved to the Mercedes-Benz AG Headquarters
The company reportedly said that it is in the process of applying to the MIB for the transfer of TV channel licences obtained by ZEEL...
From Piyush Pandey's shift to an advisory role at Ogilvy to Dheeraj Sinha's new stint at FCB India, here are the top people movement stories...
Amazon has struck a deal with Snap that will let users in the US buy its products directly on SnapChat, media reports say
Meta users in the US can buy Amazon products without leaving Insta or FB apps. Though the feature is yet to be launched globally, it...
This year, brands aim to redefine what Diwali means beyond the celebrations
Digital platform Zee5 saw a revenue jump of 59%
The tribunal adjourned the hearing of Wednesday after the counsel sought time to complete the pleading
Players like Zepto, Dunzo and Blinkit have reported staggering losses in FY'23. Industry observers believe price wars and the 'need for speed' propositions are to...
Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent and availability of personalized data,...
The media group has posted Rs 142 crore as advertising revenue for the quarter
The Zee board could also convene shortly to discuss Goenka's role in the wake of SAT ruling in his favour
Razdan, CEO, South Asia, Dentsu, spoke to e4m on a range of issues, including how the company has been looking at data, tech and commerce...
Industry insiders predict the record date for listing of the $10-billion media and entertainment powerhouse could be set by November-end
Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a few we liked
The company earned $143 billion, posting a 13% increase YoY, exceeding analyst expectations of $141 billion
The campaign is a reinterpretation of the everyday act of self-reflection in front of the mirror.
Amid conflicting speculations on reports about Sony talking to Disney for Star India’s acquisition in midst of its merger with Zee, e4m speaks to industry...
Chawla, CEO of Titan’s jewellery division, spoke about the brand's latest collection, media mix, festive expectations and more
Bansal, is a Chartered Accountant, and a certified ESG professional from the Institute of Chartered Accountants of India
Guest Column: Azazul Haque, CCO, Media Monks, and ex-CCO of Ogilvy South, shares his admiration for Piyush Pandey, the legendary adman who was recently appointed...
Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and more
The other key winners include Puretech, EssenceMediacom, Fulcro, Bandhan AMC Limited, IndusInd Bank and NPCI
The food deliver app has launched an AI-generated film featuring Singh and Chris Gayle
The pilot for a paid subscription may be rolled out in mid or late 2024
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing to customer groups, explain industry...
Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile
Thanks to the growth of SMBs over the past few years, advertising spends on e-comm platforms surpassed $1 billion in 2022 and is likely to...
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
During her maiden trip to India, the Asia CEO of BBDO spoke to e4m about her vision for the agency’s India office, and why she...
The lender has said that the approval for the merger is a “contravention" of a regulatory order against Punit Goenka
Stanford alumnus Suvrat Bhooshan, the founder of Gan.ai, spoke to e4m about commercialising the personalized video tech and how it impacts businesses across the board
In the absence of cookies, behavioural and contextual signals will be used to understand customers better, leading to a paradigm shift for advertisers
Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts
On the occasion of Raksha Bandhan, we spoke to Nitin Saini, VP- Marketing, Mondelez India, about their #BrothersWhoCare campaign & more
ZEE and Sony together are expected to secure an audience of over 700 million in the TV and digital verticals, enhancing their market presence and...
‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers
Chief Digital and Marketing Officer and Head of Strategy Aabhinna Suresh Khare says the revitalization comes on the back of a digital transformation that the...
Rana was earlier with Sun Pharma Consumer Healthcare for 6 years as Head Marketing & eCommerce
Adam Gerhart, Global CEO of Mindshare talks about India as a key market, his idea of ‘Good Growth’ and the great year that Mindshare has...
Revenue stood at $32 billion, growing 11% YoY
With the Amazon acquisition deal falling through, the Times Internet OTT platform is exploring ways to raise funds, say sources
Sources say that the deal may be called off because of issues in due diligence
Subhash Chandra and Punit Goenka mulling over moving the SC against SAT’s dismissal of their appeal against Sebi
The campaign is created by Collective Creative Labs
Google’s accusations against the CCI of protecting the business interests of Amazon, will intensify the tussle between the two American majors to grab the world’s...
Google has moved the Supreme Court for quashing CCI’s order asking the tech major to make changes to its business model
He will be hosting the prime time show on the channel.
IndusInd Bank had approached NCLT, asking to initiate insolvency proceedings against Zee
A source privy to the development has confirmed the news to exchange4media
The platform will be linked to users' Instagram accounts
The brand has also announced its latest campaign, ‘India Ka Apna Game’ which celebrates the nationwide popularity of Ludo
The network in its notice to bourses said it won't be bidding for RBNL
Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of the consumers surveyed saying brands...
Reports say that the bench reserved the order after hearing all the arguments
The network has paid Rs 7 lakh as settlement fee to the market regulator for an alleged violation of securities law, media networks have reported
Sony Pictures Entertainment has said they take the SEBI interim order against Subhash Chandra and Punit Goenka 'very seriously'
As per reports, Zee has told the tribunal that Sebi's order will affect the hearing before NCLT regarding the merger with Sony
Softer demand for online food ordering on platforms like Swiggy and Zomato during tournament season could be due to their focus on profitability and penetration,...
During a fireside chat with Vivek Malhotra at Pitch CMO Summit, Shashank Shrivastava said it is crucial to allow employees to experiment and make mistakes...
Unintentionally, we may have hurt the sentiments of certain communities and individuals, the company said in a statement
Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu
PubLive addresses the pressing pain points faced by publishers and equipping them with the cutting-edge tools
According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers
By using data-driven insights, marketers can gain a deeper understanding of consumer motivations, behaviours and needs, considering their psychographic profile
The Country Marketing Leader for Zoom in India spoke to us about tapping into the Indian market, the platform’s latest offerings for marketers and more
The Managing Director and CEO of ZEEL also said during the Q4 earnings conference that final legal issues regarding the merger with Sony were being...
Besides, Vinay Dhanani has been elevated to President - Supply Chain and Category, and Viral Jhaveri will be taking over as Chief Growth Officer
Experts speculate that though Meta India clocked good earnings in FY22, it is quite possible that its FY23 ad revenues won't be as good
Through the campaign, Eggoz is educating its customers on what a fresh egg looks, feels, and smells like
NCLAT posited that Zee should have been heard by NCLT before directing both the exchanges to review the NOC, adding that there was no occasion...
ZEE5’s total revenue for the year stands at Rs 741 crore, up 36% compared to the previous fiscal
The report also claims there is a possibility that the BCCI may not sell the rights for four years but instead for a different tenure
The network is expected to contest that it did not have the opportunity to present its arguments
The exchanges have been asked to issue no-objection certificates before the next hearing on June 16
The account was won post a multi-agency pitch
ZEE5’s Chief Business Officer shares the network’s pan-India approach, media and content consumption trends and more
Kenichiro Yoshida made the revelation during an annual meeting
Jain will be reporting to Deepak Iyer, EVP and President - APAC, Middle East and AMEA
As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season
Apart from creating a democratization of e-comm in India, ONDC is likely to boost the advertising sector, especially for small- and medium-sized business owners, opine...
eBuX, developed by AGL, is a comprehensive eRetail Analytics solution that helps brands monitor online presence
We pick a few campaigns that topped our list amid the Mother’s Day marketing clutter this year
Two stock exchanges have informed NCLT that promoters of Essel firm Shirpur Gold have diverted company assets
Datta, the newly onboarded Chief Marketing Officer, spoke to e4m about the brand’s recently launched campaign featuring Saif Ali Khan and Shehnaaz Gill
Naqvi, Global CEO & Co-Founder of GOZOOP Group, speaks to e4m about being one of the Indian jury members in Cannes Lions 2023, and what...
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Dr Annurag Batra, Founder, exchange4media Group and Editor-in-Chief of BW Businessworld, has invested an undisclosed amount in the media start-up’s first round of funding
Announces new multi-year licensing deals and co-productions with major Indian film studios
Gozoop has taken the reins of social media management for the brand, along with creative communication and influencer outreach Gozoop – One of India’s leading...
Abhay Bahugune, Chief Operating Officer, Van Heusen walks us through the inception, execution, processing and marketing of Van Heusen’s new sub-brand Denim Labs For many...
Gozoop will be in charge of delivering innovative customer support and a creative listening strategy Gozoop, one of India’s leading digital-first integrated marketing companies, has...
New campaign to celebrate earth day The premium organic beauty brand Lotus Organics + has appointed the vivacious actress Dia Mirza as the Brand Ambassador...
In her previous stint, Gillian worked with Genesis Burson Cohn-Wolfe Digital-first integrated marketing agency – Gozoop has appointed Gillan Marie Hooper as Group Director –...
Zeenah to lead consumer and customer marketing across the Bacardi portfolio Bacardi India, one of the fastest growing international spirits companies in the country, has...
Gaurav spearheaded Zomato’s Central India region followed by Strategic Initiatives for two years Bombay Shaving Company, a premium personal care brand for men & women,...
Your one stop for Unparalleled Cricket Coverage The cricket fever and the accompanying chatter is back, and genuine cricket lovers are looking for a platform...
Designed to complement the look of the inverter AC making it truly one of its kind. The V-Guard ARIZOR 4150 stabilizer for 1.5-ton inverter AC...
Zee Chitramandir aims to reach 4 million Free Dish households* in Maharashtra, with the largest library comprising 600+ popular movie titles ZEE Entertainment Enterprises Ltd....
She is in charge of brands like Dell, Bisleri, Tata Steel, Aditya Birla Fashion and Retail Limited, World Gold Council, and Tata Class Edge Integrated...
The film has been released on television supported by a longer edit on digital. Additionally, it is backed by elements in print, OOH...
The hunt will be an initiative to generate buzz about the brand while getting its social media audience invested in the outcome of the contest...
The account was won after a multi-agency pitch Following a multi-agency pitch, Chimp&z Inc won the digital mandate for Vinod Cookware. The mandate covers the...
Pankaj Tripathi puts his charm and reliability behind Zee Cinema and ACC Cement’s unique integration Zee Cinema successfully ties up with ACC Cement to highlight...
The association brings to life the central idea behind the #RangAchheHain campaign Holi, the festival of colors, is when the whole country resembles a...
First time in the history of edible oils industry, a multi-starrer brand endorsement to be rolled out BL Agro Industries Limited, one of the fastest...
Hackathon has been designed to provide developers and software engineers with the opportunity to build innovative solutions and solve real-world problems Amazon India today announced...
It encourages people to follow their dream role after retirement Bajaj Allianz Life, today released a digital campaign #PromotionAfterRetirement fuelling the dreams of people pursuing...
Price Band fixed at ?1,100 to ?1,101 per equity share Nazara Technologies will open the initial public offer...
The launch will be supported by a 360-degree integrated marketing communication Mondelez India, the makers and bakers of some of India’s favourite snacking brands –...
MS Dhoni continues to endorse its 3-in-1 Agarbatti The Indian brand - Mysore Deep Perfumery House (MDPH) has welcomed Superstar Hrithik Roshan to their family...
The Grand Lingerie Festival brings consumers the widest range of products Zivame returns with The Grand Lingerie Festival- India’s biggest intimate wear sale event...
Healthy snack kit for your hunger pangs, power-packed with full nutrition If you are well-aware of the effects of healthy food...
On the occasion of International Women’s Day, ZEE5, the country’s most pre
Expands partnership with Manas Foundation from 7 cities to 34 cities in India To mark International Women’s Day, Uber today announced it will gender sensitize...
Partners with Cricketers Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha BLITZPOOLS, one of India’s fastest-growing skill-based fantasy sports platforms today announced the signing...
‘Sapno Ki Azadi’ campaign by Modicare Limited comprises of a beautifully curated mix of initiatives After an impactful association last year Modicare Limited, one of...
Offer’s women the gift of health and well-being through its special women’s day store on Amazon.in’s Fresh and Pantry India’s leading...
This year-long digital initiative will feature 7 fearless women This International Women’s Day, Levi’s® unveils its new season of the Levi’s® #IShapeMyWorld campaign that...
The special storefront will feature close to 80K products from 450+ women-owned small businesses across various categories Ahead of International Women’s Day, Amazon.in today announced...
Urges families to share responsibilities equally at home Voltas Beko, a JV between India’s No. 1 AC Brand, Voltas and Europe’s leading free-standing consumer durables...
The much-loved chocolate brand brings back Alia Bhatt as the brand ambassador Cadbury Perk, one of Mondelez India’s iconic and fun brands, is all set...
The coffee company celebrates its 10-year commitment in supporting tennis - two parallel worlds that come together to form a surprising but perfect alliance...
Encourages women to love their curves Zivame’s third video in the Stand-up comedy route in association with Mallika Dua highlights the lack of choices in...
A digital and social media campaign to celebrate the integral goodness of women Mamaearth, a toxin-free personal care brand built on the purpose of...
Panchapakesan has over two decades of extensive experience working in the media buying, sales and planning vertical Zenith India has appointed Ramsai Panchapakesan in the...
Dentsu Impact aims to build a strong foothold for Zeno Health Zeno Health (formerly known as Generico) has awarded its mainline and digital creative duties...
The flexible workspace provider as a part of its ongoing multi-film campaign “When Plans Change, Plan With WeWork” In December 2020, WeWork announced the launch...
Packed with industry-first features such as AI Highlight Video, OPPO Reno5 Pro 5G is the perfect companion for new-age video creators OPPO, the leading global...
Unique 360-degree photo-op had the people jumping with joy Renault started the New Year in top-gear with the global debut of its all-new sporty, smart...
The partnership will empower Indian micro, small and medium enterprises To drive digital payments acceptance by small businesses and startups in India, Mastercard and Razorpay...
Ek neeli si roshni, se kar li jo dosti Three years ago, Alexa entered Indian households and today, she is many things to many people....
Apart from just Cadbury Dairy Milk Silk, OREO and Cadbury 5Star, are also celebrating V-Day in their own unique ways Mondelez India, the makers and...
“We don't just make cars. We call it People Technology” Spearheading revolutions since its inception, Maruti Suzuki India Limited launched ‘People Technology’, a dedicated media...
Eyes to strengthen brand equity and solidify leadership positioning to pursue determined growth In line with its vision to create a digitally one nation and...
Powered by AI and best in class data sets Maximize is the industry’s first product to allow end-to-end planning for fragmented target audiences Wavemaker...
Dunzo’s brand and social media strategy has been garnering a lot of attention from users Dunzo, India’s most loved local commerce and delivery app, in...
Unique offerings for MSMEs, paperless processes, quick loan approvals and digital offerings among other effective solutions YES BANK flagged off its ‘Nayi Udaan Ki...
Launches Dabur Organic Honey on Amazon.in DABUR India Limited, one of India’s leading Ayurvedic companies has partnered with Amazon India to launch Dabur Organic Honey,...
Kalra will now be responsible for overall SVOD and AVOD business, developing the platform and content marketing strategy ZEE5 India has elevated Manish Kalra to...
Namboodiri has previously been associated with brands like Britannia, Tata Consumer, Coca Cola and Unilever in his rich experience of over 2 decades ZEE Entertainment...
According to reports, scenes featuring Zeeshan Ayyub as a college student playing a Hindu deity and Tigmanshu Dhulia's PM character insulting a Dalit person have...
The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads...
Aparna Bhosle, Business Head, Zee TV, said that their attempt has been to infuse the love story with as many authentic Punjabi elements as possible...
This 11-episode YouTube series aims to bring forward the real-life experiences of industry experts through interactive one-on-one video chat sessions with Dia Mirza Brands Impact,...
Prior to this, events industry veteran Singh has worked with Wizcraft and Jagran Solutions and has managed some of the globally acclaimed IPs and properties...
In his previous role, Gandevia was working as President, Asia Pacific, and the Middle East with Fox Networks Group Asia for 14 years upGrad-...
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...
According to Tofler, the total income of the company has more than doubled to Rs. 2485.7 crore from Rs. 1255 crore, recording an approximate 100%...
Prominent male actors raise the issue of marital abuse, say #PoochnaZarooriHai after Criminal Justice: Behind Closed Doors sparks conversations around consent with or without marriage...
Maheshwari’s last stint was with Bajaj Allianz Life Digital healthcare platform MediBuddy has onboarded Amol Maheshwari as their Country Head for Sales and Account Management....
The newest H&M store is in Bhubaneswar H&M, Hennes & Mauritz AB, the international fashion retailer has announced the launch of its 50th store in...
In a chat with e4m, LaLiga MD Cachaza lets us in on the league's fruitful partnership with Facebook Spanish football league LaLiga's viewership in India...
Her previous assignments have involved leadership and sales roles at Flipkart Ads, POKKT, 9X Media, Microsoft, Yahoo!, and Bennett Coleman & Co. Limited Dina D'Souza...
The #OreoPlayPledge campaign has been created by conceptualised by Publicis Group Building on the proposition to bring families closer by encouraging playful connections, cookie brand...
This transaction marks the complete exit from Nazara by WestBridge Ventures, which had been an early investor in Nazara since 2005 Nazara Technologies Limited (Nazara),...
Expands offering in FMCG portfolio At a time when safety, hygiene and cleanliness are of paramount importance, Bennet & Bernard, a multi-diversified group...
A part of #AdviceZarooriHai series, the campaign depicts the true story of a woman who is scripting her own legacy in Bihar, inspired by her...
How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year...
The campaign titled ‘2020 ke Dost of the year’ celebrates friendships that made our year 2020 cheerful Domino’s Pizza has served up a...
The company's revenue increased to Rs 10,847.6 crore from Rs 7593.5 crore in the previous fiscal. Total income jumped to Rs 11,027.9 crore from Rs...
‘Moments Made By Marketing’ Powered by Salesforce: Marzdi Kalianiwala, Head - Marketing & Business Intelligence, BookMyShow, shares how they interact with audience based on their...
WinZO, one of India’s largest vernacular social-gaming platforms, has unveiled its brand new campaign that highlights and celebrates the small yet gratifying winning...
The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts...
Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time October 2020 saw the launch of the highly-anticipated Amazon...
Chad Pearce, Vice President Marketing, APAC, Zendesk, discusses the impact of the pandemic on customer behaviour, marketing initiatives in Indian & APAC market and more...
All you have to do is say “Ok Google, eat a 5Star” to activate the ‘do nothing mode’ and meet your latest tech-pal
The platform has also partnered with Jio Studios for the nationwide distribution of their upcoming movies Ram Prasad ki Tehrvi and Aadhar UFO Moviez announced...
Mahapatra moves out of Nissan Motor Corporation after a four-year stint with the company Amazon India has strengthened its communications team with the appointment of...
e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing Series’ powered by Salesforce...
Spanning 10 episodes, Amazon Prime Video’s First YA series is now to stream exclusively on the service ...
Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth The acceleration of mobile adoption...
The company has also approved transfer of the digital publishing business of the company to Rapidcube Technologies Private Limited The Board of Directors of Zee...
The revenue growth is primarily attributed to an increased usage of cloud and other related services by existing and new customers in India Amazon Internet...
The biggest incentive for marketers to be on these platforms is growing access and reach. In October,...
Bra chahiye, embossed painting nahi! We can relate to it, right? Lingerie in India is no longer a hushed topic of...
Amazon Saathis are seller volunteers who come from diverse businesses and regions to mentor other sellers on various topics like on ‘category insights’, ‘recommendations on...
The eight-part India’s first fashion reality series powered by H&M made over one billion impressions and recorded more than 150 million views Myntra’s search for...
Powers will now report to McCann's Global COO Bill Kolb Global chief strategy officer at McCann, Suzanne Powers will now be handling the additional duties...
Ambani was in conversation with Facebook CEO Mark Zuckerberg at the first-ever Facebook Fuel for India 2020...
'Pressure Hatao, Shaadi.com pe aao' addresses the many problems Indian women face while looking for a life partner Shaadi.com has launched its latest campaign called...
The company continues to focus on security and reliability to ensure customers experience the ease and convenience...
Vaz has taken over the reins from Anuradha Aggarwal who has stepped down from her role Head of English, Infotainment and Kids cluster Star &...
Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech...
Verma was associated with companies like Tata Tea Limited, Lenovo and ITC Foods in the past Former Zomato chief marketing officer Gaurav Verma has joined...
Thirumathi Hitler will be telecasted on weekdays from Monday-Friday between 6:30-7:00 PM Leading Tamil General Entertainment Channel – Zee Tamil is renowned for its unique...
Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market and more India is clearly...
Bluemarlin redesigns and leads product portfolio expansion through a design strategy to deliver confidence, expertise and trust among consumers of ITC Bluemarlin partnered with ITC’s...
In her earlier stint, Ira worked as Corporate Communications Lead at Mercedes-Benz Research and Development India Ira Pradhan has joined SaaS platform, Freshworks as Lead-...
Prashant Panday, MD & CEO, Mirchi on the transformation of the iconic Radio Mirchi brand...
The ‘Respect Comes Naturally’ campaign celebrates the 'character, grit and determination of the brand' BharatBenz Trucks and buses, has launched “Respect Comes Naturally” a social...
Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working to keep the flame burning...
On the 2nd Day of e4m India Brand Conclave Joe Pulizzi, Author, Podcaster, Marketing Speaker & Entrepreneur shined the spotlight on how marketing can survive...
Kataria takes over from Alexis Nasard who is stepping down after almost five years in the role The Bata Shoe Organization has announced the appointment...
According to a recent lab test by Center for Science and Environment, only Marico's Saffola Honey has met the purity standards India's top honey brands...
Verizon Media ConnectID has been built for the cookie-less future of digital advertising Verizon Media has announced the launch of its new unified identity solution,...
The line-up is in addition to the platform's foray into live sports with the acquisition of New...
ZEE5 India Programming Head Aparna Acharekar says the network has big plans for the last week of December After ending the first half of FY21...
ZEE5 will put to use XroadMedia’s back-end solution, Ncanto, to provide multiple content discovery, recommendations and personalization...
The company can now be de-listed from the Australian Securities Exchange
New structure is knowledge driven, more functional and effective, incorporating smart collaboration that is independent of hierarchy Zirca Digital Solutions, a 360-degree digital solutions provider...
Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year It was a divided house among broadcasters...
MediaMonks will handle Mondelez International's global tech infra, websites and content production for North America, Latin America and AMEA MediaMonks (S4 Capital) has won...
In the virtual handover ceremony presided by the Chief Minister, Yogi Adityanath, the government expressed its gratitude...
Association with Vidyut Jammwal resonates with MuscleBlaze’s vision of Vocal for Local MuscleBlaze,a sports and fitness nutrition brand has roped in award-winning Bollywood actor...
Zoom now supports Indian Rupee as a pricing option for users, says the platform’s Head of International and Partner Marketing Video calls have become a...
In his first interview as IBF chief, Madhavan spoke to Naziya Alvi Rahman, Editor, exchange4media, about a...
The alliance, which has also been strengthened by Buzzfeed's acquisition of Huffpost, will unlock revenue for both companies through content syndication, new sales opportunities, commerce...
Sameer Nigam, Founder & CEO, PhonePe spoke on ‘Fast Track Financial Inclusion In Post Pandemic’ on the inaugural day of the Screenage Mobile Marketing Virtual...
Mzaalo has announced its partnership with brands across categories such as Beauty & Skincare, Travel, Electronics, Fashion & Lifestyle, Health and Wellness, Gifting, amongst others...
India’s favourite stand-up comedians, Sapan Verma, Kaneez Surka, Ashish Shakya and Vipul Goyal seen taking the challenge on social media among others...
Santosh Nair, Vinay Sarawagi, Avinash Dutt and Dayashankar Mishra elevated as Executive Editors CNN-News18 has a new Managing Editor - Zakka Jacob –previously the Executive...
This collaboration will help to build advertiser confidence in the value of in-game media by using the technologies they trust WPP and Anzu, an adtech...
NIVEA, has taken a step towards becoming more sustainable through its packaging by launching its first-ever e-commerce ready-to-ship pack – ‘NIVEA CARE BOX’ partnering with...
Aqilliz CEO Gowthaman Ragothaman and Zirca Digital Solutions CEO & Director Neena Dasgupta share more on the recently forged partnership and their plans for the...
Amit Goenka as the President - Digital Businesses & Platforms will continue to lead ZEE5, along with other digital platforms, said the company Tarun Katial...
NEWJ Gujarati is the eighth language regional channel of the tech media company New Emerging World of Journalism Pvt Ltd (NEWJ) has announced...
Verma joined Zomato a year back Zomato CMO Gaurav Verma has said that he has moved out of the food delivery platform. He made the...
The video streaming application also plans to onboard several brands as reward partners Mzaalo, a blockchain-based video streaming application in the gamified video and entertainment...
The voice-based application allows users to celebrate Diwali using any Amazon Alexa and Google Assistant-enabled device Voice User Interface start-up PharynxAI has launched ‘Digital Diwali’,...
The newly launched chocolate has no added sugar and is naturally sweetened Sugar Free has ventured into the premium dark chocolate category with...
This collaboration will enable Sony Music Entertainment to promote new releases and new artists to Rizzle’s short series creators Short series app Rizzle has announced...
The mandate encompasses providing strategic communications support to PSL, covering corporate reputation management, brand visibility and crisis management; across media platforms Kaizzen, independent Public Relations...
The project to give brands and advertisers across the Asia Pacific region morAdd Newe visibility into the programmatic supply chain GroupM announced the...
By advertising on ZEE5, brands can reach the right audience, through precise targeting & segmentation capabilities via Infonomix In an advertising campaign, identifying...
The agency aimed at start-ups and SMEs insists on taking up only a limited number of projects at a time, so the founders can be...
The Business Head of ZEEL’s new lifestyle channel Zee Zest shares more on the launch, lifestyle as a category and how the digital business of...
Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses For years Mondelez...
Amid short attention spans, the high average view time of the video indicates reliability Enrich Salons introduced videos with an upbeat sound track....
BLITZPOKER, Dan Bilzerian’s official poker room, has launched a special Diwali campaign #BlitzWaliDiwali. The campaign involves collaborations with multiple social media celebrities and...
The ad film for the campaign has been conceptualized and produced by ZEE5 and the initiative is being supported by DonateKart Pedigree, a brand...
The agency has crafted a Diwali TVC for the brand that has been just released Khimji Jewellers has awarded its creative account to Mullen Lintas....
Speaking to analysts during the Q2 FY21 earnings call, the company also discussed NTO 2.0 impact on...
The deal covers all international matches to be played in New Zealand till the end of 2025-2026 season Amazon Prime Video today announced its first...
Industry watchers note that the e-tailer festive ad spends may be at the same level as last...
Gauved Sambrani Dhoop Cup available in Guggal and Loban purifies the environment MDPH group, exporter of incense stick under the brand name of...
The festive season is here and with it, the opportunity to spread joy, give thanks, and appreciate the ones we love most. It...
Brings touchscreen infotainment at an accessible price to its customers Tata Motors announced the launch of the XM+ variant of its premium...
Gozoop Secures Digital Mandate For Taj Brand For Third Consecutive Year Gozoop has won the digital mandate for Taj Hotels for the...
The agency will be responsible for a comprehensive social media strategy that will aim at establishing the brand amongst the youth Portronics, a pioneer in...
Consumers can choose from 8 Holiday Personality Teams to Participate Mahindra Holidays and Resorts has launched a new campaign called – Club Mahindra...
The three-day event will bring together some of the leading names in the world of lifestyle, beauty and personal care Femina and Grazia India announce...
This Diwali Be a Zero, Not a Hero with Slurrp Farm’s Zero TransFat Mithas campaign Slurrp Farm, a brand made with love by...
Leverages Artificial Intelligence to create India’s first hyper-personalized ad, promoting 1800+ local retailers, across 260+ pin codes, to give them the much-needed geo-targeted visibility, among...
#BerokZindagi is back with its third chapter to encourage asthamatics to live life limitlessly CIPLA Limited launched its third chapter of the #BerokZindagi...
16 out of 36 States and UTs witnessing business activity levels higher than pre-Covid times; Karnataka, Maharashtra, Gujarat, Andhra Pradesh, Tamilnadu & Delhi are...
Singh comes with an experience of 22 years in the media and broadcast industry Shamsher Singh has joined ZEE Media Corporation Limited as the Managing...
Zirca will offer Aqilliz’s suite of solutions leveraging differential privacy, and federated discovery with data provenance to its domestic and global customer base Zirca Digital...
The company’s domestic subscription revenue grew 2.3% on a like-to-like basis whereas advertising revenue declined by 26.3% YoY Zee Entertainment and Enterprises Ltd has reported...
Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus areas and more A little...
India and Spain to lead adspend growth through 2022, says Zenith’s Business Intelligence – Video Entertainment report Zenith forecasts video entertainment advertising will shrink by...
Kartik Mahadev, Business Head, Premium Channels, ZEEL shares insights on the recently announced ZEE property that brings latest Hollywood movies in dubbed languages across ZEE’s...
Yamaha’s new drive is targeted to extend its stylish and sporty quotient to new customers India Yamaha Motor Pvt Ltd. announced the...
As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands Back on...
The brand plans to go all out with its advertising with TV commercials, innovative print, mobile and digital activations Beverage company Parle Agro recently...
Samantha will be seen in two new campaign films around fitness and beauty Oziva has roped in the South actor Samantha Prabhu Akkineni to represent...
As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the...
The rebranding initiative is to enhance brand perception, increase brand loyalty and Investor confidence Ozone Group, one of South India’s real estate developers, today announced...
The Kantar CX+ report evaluates the CX performance of companies in the Telecom, Media and Technology sectors, using the Kantar’s CX+ index We are living...
The gamified video ecosystem is designed to reward consumers for viewing content on the platform Mzaalo, a blockchain-based Video Streaming application, has announced the launch...
The agency will be focusing on providing a new look to the brand’s social media presence Zero Risque has awarded their social media mandate to...
Dr. Zhang is a technologist, scientist and entrepreneur, and prior to this was the President of Baidu...
The film is already live across multiple mediums including digital display, TV and social media
The channel has said it’s going to be ‘bigger, bolder, brighter and better’
RRVL has issued a statement saying it has entered into the transaction for the acquisition of assets and business of Future Retail under proper legal...
Facebook has also said it will add a shopping button on WhatsApp that will be functional in India later Facebook has said that it will...
Haier is offering flat 10 percent cashback and extended warranty on select models along with zero percent finance options Haier, a leader in...
The revolutionary black alkaline water has gained popularity among Bollywood celebrities such as TaapseePannu, NehaDhupia, Tiger Shroff and leading Sports personalities such as Hardik Pandya...
The campaign encourages the audience to celebrate this year’s Durga Puja by paying a tribute to their own mother alongside Maa Durga This Durga Puja,...
With more people returning to work, there is a lot of apprehension and fear surrounding touching everyday objects around us. Rising to...
Johri joins as President - Business (SA), Misra is President (Content & Intl. Markets), Amit Goenka will be President (Digital Businesses & Platforms) & Shariq...
While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new...
With the lockdown and social distancing norms keeping customers at home, ŠKODA Auto India and PHD Media India have come together to launch...
High Decibel campaign with brand ambassador Jacqueline Fernandez India’s leading natural beauty care brand Lotus Herbals announces its association as the Official Beauty Partner for...
Dr. Supriya Chouthoy, Asst. Professor, FLAME School of Communication, Advertising and Branding, FLAME University decodes the tectonic shifts in the food industry being heralded by...
Adhish Zaveri, Director – Marketing, Shaadi.com, says that people looking at matchmaking now see value in coming online The implementation of the lockdown on March...
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...
Navin Shenoy, Head of Marketing- Youth, Music and English Entertainment, Viacom18 lists three key insights from the MTV Insights Studio study that are relevant to...
Mirza, Managing Director & CEO for Dr. Oetker in India & SAARC countries, tells us how the company connected with consumers and encouraged them to...
Instagram saw 47% growth in its value and TikTok enters list of Top 100 Amazon is the world's most valuable brand, according to the latest...
Launches Cadbury Chocobakes Choc Layered Cakes Mondelez India, the makers of snacking brands Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc., has announced the launch of...
Wavemaker will now focus on building and scaling the brand and its products through various e-commerce channel partners Wavemaker has bagged the e-commerce mandate for...
Maruti Suzuki India Limited today launched a distinctive loyalty program – Maruti Suzuki Rewards. This first-of-its kind loyalty program will cover all passenger...
Led by three girls, Team BlitzkriegXP to focus on competition, content creation and talent discovery 121XP, India's first ever Out-of-the-line agency, today announced...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India says an organization’s ability...
While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI The pandemic has...
According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there are new entrants among the...
If the investment goes as planned, Amazon would acquire a 5% stake in the current market value of Bharti Global e-commerce giant Amazon is reportedly...
‘Atrangi’ celebrates eccentricity of audience choices pertaining to their life decisions and content that they consume ZEE5 has launched its new campaign for their ZEE5...
Seeking to help thousands of couples whose weddings have been delayed by the lockdown, BharatMatrimony today launched a platform “HomeWeddings”, on MatrimonyBazaar, to...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Ankit Agrawal, Partner, Mysore Deep Perfumery House tells us how the fragrance and...
Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship with consumers in the coming...
Ajoy Chawla, CEO - Jewellery Division, Titan Company Limited says personalised experience is at the core of what the brand stands...
Starting with Bengaluru, the services will soon expand to Delhi, Mumbai, Gurgaon and Jaipur In a bid to connect customers with their favourite...
Zirca Digital Solutions, a 360-degree digital solutions provider, is appointed as the exclusive Advertising Sales Representative in India of global...
Gupta, who is also Zomato CEO, will be the platform’s fourth Co-founder Zomato has elevated Mohit Gupta as its Co-founder, as per media reports. The...
Bringing the goodness of the Hershey range of products – HERSHEY’S Kisses, HERSHEY’S Bar, BROOKSIDE chocolates, HERSHEY’S Syrup, HERSHEY’S Milkshake, HERSHEY’S Cocoa Powder, HERSHEY’S Spreads,...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India says being relevant at home...
The film has been created with DDB Mudra at zero cost with all the scripting, recording & editing done at home Future Group’s Big Bazaar...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Adhish Zaveri, Director-Marketing, Shaadi.com says that it’s paramount for marketers to embrace the...
In partnership with Chimp&z Inc, the campaign underlines the theme of positivity in times of adversity and cherishing the importance of family togetherness
Hosted by entrepreneur, mom & blogger Mansi Zaveri, the podcast is for young adults and new parents, facing the expectations and challenges of parenthood
As social distancing becomes the new norm, Pizza Hut, India’s most trusted and loved pizza brand, will now offer Contactless Takeaway across all operational...
The population group among the most affected - mentally and physically - by the global coronavirus pandemic are the elderly. Keeping their essential...
HDFC Life’s Alexa bot can respond to 200+ unique policy-related queries HDFC Life, one of India’s leading private life insurance companies, has...
Mondelez sends out a message thanking people for staying home and not giving up. Commenting on the launch of this digital film, Anil...
Bharti AXA General Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest...
Be a Riser while Working from Home Blackberrys, a curator of fine clothing and wardrobe essentials for the aspiring men of...
As part of our new series, ‘Marketers Playbook for 2020 Post COVID--19?, Elizabeth Venkataraman, Joint President and Head of Marketing, Kotak Mahindra Bank says empathy,...
This is the largest FDI in India's technology sector, says a statement released by Jio Reliance Industries Limited, Jio Platforms Limited and Facebook on Wednesday...
Offers eleven pizza-themed backgrounds usable across video conferencing platforms Continuing its quest to make people see the brighter side of lockdown and social distancing, Pizza...
Products like hand sanitisers, anti-smoking/nicotine gums, multivitamin tablets, experdine gargle amongst others, made available to consumers via robust delivery channels across 45 cities...
Ropes in fitness experts to conduct live health sessions on the Company’s social media pages In the wake of COVID-19, the prospect of staying at...
The special campaign video encourages viewers to stay indoors with the message #WeStayInCoronaStaysOut It’s hard when you can’t step out. But what if there was...
3500+ Employees of ZEE to join the initiative with personal contributions Media & Entertainment Powerhouse ZEE Entertainment Enterprises Ltd. (ZEE) intensifying its fight...
Introduces Guitarist on Video Call, Personalized E-Story Books and Personalized Video Message to shower love & share smiles while staying apart
Radisson Hotel Group recently announced #RadissonCares to show solidarity and continuous support for its guests, employees and community. The Group’s hotels across the...
New design celebrates both the brand’s rich history and contemporary vision The Glenlivet, a global leader within the booming single malt Scotch category,...
New program developed to arm marketers with advanced knowledge on how to use Taboola’s platform to maximize business outcomes for clients
Air New Zealand has released latest safety video 'A Journey to Safety' Air New Zealand has today hatched its latest safety video A Journey...
Pulse will be offering 10,000 jobs and 8,000 micro-entrepreneurs, apart from creating health awareness in the coming years Pulse Active Stations, a connected network of...
With Singh's entry, co-founder and former CEO Yashish Dahiya will now take on a broader role as Group CEO Indian insurance aggregator PolicyBazaar has reportedly...
Jacqueline Fernandez. will be the face for new Lotus WhiteGlow DD Creme campaign. India's leading natural beauty care brand, Lotus Herbals, has found a brand...
On the occasion of India’s 71st Republic Day, the country’s favorite music streaming app, Gaana offers every Indian the opportunity to rediscover and celebrate his...
Aimed at creating excitement, Subway® India has launched a TVC campaign to promote the newly launched Chhota Sub. The TVC revolves around the idea ‘Chhota...
The agency will be working on positioning the brand through creative communication and content Following a multi-agency pitch in 2019, Wunderman Thompson South...
Jeff Bezos also announced that the online retail giant will use its "size, scope and scale” to export ‘Make-in-India’ goods worth S10 billion by 2025...
It’s been a long week packed with marketing meetings. Weary and tired, all you want to do is to catch the last flight out of...
Mondelez is giving consumers their most loved taste in a cookie Consumers of today world-over are relishing chocolate in different avatars especially within...
The campaign highlights BABY-G's "Tough and Cool" outlook with appeal for women who lead active lives
Snacking is the source of cultural identity and exploration and builds strong bonds and memories Mondel?z International recently announced the launch of its...
The campaign is heavily promoted on the digital platform having personalization and video marketing at its core to maximize consumer engagement...
With this digital activation, Mirum India also aims to highlight the brand’s thought leadership in kitchen spaces Mirum India, a part of the WPP group,...
Tata Sky narrates the greatest saga of television through a cinematic experience of sand-art produced by Griffin Pictures & conceptualized by Chimp&z Inc.
The Essel Group (“Group”) is planning to sell ~16.5% stake in ZEE Entertainment Enterprises Limited (“ZEEL”) to financial investors. The Group seeks to sell up...
Promotional offer yields three-fold increase in Subscriptions In October, ZEE5 Global had rolled out a special festive offer in select global markets, offering...
Global fashion brand Kenneth Cole has opened its first flagship store in India at Infiniti Mall, Malad, Mumbai through Brandzstorm India Marketing. Spread over 1200...
If there is one word which describes India the best, it’s diversity. Diversity in cultures, entertainment, food and more. This diversity is probably reflected the...
The campaign will raise awareness around childhood pneumonia in children under the age of five Philips India, a subsidiary of
The online retail and merchandise portal offers high-end international brands and offerings from top-notch fashion designers Indian e-commerce startup Mazeix is set to...
In an effort to bring innovative solutions to the market to enhance overall customer experience, JT Special Vehicles (JTSV) - a 50:50 Joint Venture between...
Online women’s platform MAKERS India will engage and empower the country’s growing audience of women online MAKERS India to partner with YourStory as it shapes...
Through a digital-first outreach, the brand has released a series of short videos for #SceneChangeKar campaign Pond’s has launched a new film titled ‘Navratri’ across...
Through this association, Dish TV and d2h subscribers will be able to seamlessly access Amazon Prime Video app on their TV Dish TV India Limited,...
Kaltura TV Platform Player also includes native support of advertising insertion and measurement ZEE5 has announced its partnership with video technology provider Kaltura ...
Close to double the number of seasonal associates across the Amazon fulfilment network and Customer Service compared to the last festive season
ZEE5, India’s fastest growing ConTech brand, has entered into a strategic partnership with OnePlus, the global technology company for its upcoming OnePlus TV....
The new brand film from WROGN, the lifestyle menswear fashion brand curated by Virat Kohli, has the daring tough cricketer inviting the youth to join...
India's leading natural beauty care brand Lotus Herbals has appointed the gorgeous actress Jacqueline Fernandez as the brand ambassador for its Lotus White Glow range...
Introduces an exclusive range of super premium interior and special effects paints AkzoNobel, a leading global Paints and Coatings company and...
11-city tour will be hosted under Supermoon Music, a Zee Live IP As if setting an attendance record for a comic...
With this B2C initiative, Influencer marketing will enter a new phase Buzzoka, India’s most disruptive influencer marketing agency is all set to enter...
The campaign aims to reinstate hard work and dedication in everyday lives Mysore Deep Perfumery House (MDPH) and Zedblack, launched their
Das, Co-founder & Director of Mydia 100 Communications, has had an earlier stint with Zee News as CEO Media veteran Barun Das has joined TV9...
Developed by the Publicis Groupe, Dubai, the campaign includes a series of videos that pay tribute to Indian farmers Celebrating its 30 years partnership with...
IKEA opens Mumbai market with an online store as part of its new multichannel approach to reach 100 million customers in the next...
ZEE5 has partnered with Laqshya Media Group to launch and execute an on-ground promo activity, targeting Tamil audience residing in Malaysia. This campaign...
Emphasises the ‘Power Of One’ with a heart-warming video With freedom in our minds, faith in our words, pride in our hearts and memories in...
Through the platform sellers can access verified third-party applications that complement Amazon’s free tools, helping them streamline and improve efficiency of their business operations Amazon...
Essel Group had initiated the process of divesting its key assets, with an aim to repay all the lenders by September Essel Group has announced...
Famed to be one of the major retailers of South India's jewelry market, Khazana Jewellery has awarded its digital mandate to Mumbai-based Buzzinga Digital....
Actor Rahul Bose's recent social media post made bananas a trending topic of Indian republic. The Shaurya actor was staying in Chandigarh's JW Marriott hotel,...
With Perfetti Van Melle completing 25 years of operations in India, Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India tells us how the company plans...
The concept of marketing has changed over time and it still continues to change till this day. Marketing supposedly evolved through classical stages as well...
The new Masterbrand campaign of Pond’s aims to encourage women to begin lifting those internal barriers by simply trying to overcome their inner hesitations https://youtu.be/-S31ADIUk7c...
Three months after its soft launch across 190+ countries, digital entertainment platform
Mondel?z International is taking forward Oreo’s special ritual of ‘Twist, Lick, Dunk’ by expanding its trajectory in India with the launch of Oreo Cadbury Dipped...
Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master Agency Partner, commanding 75%...
Subhash Chandra and family along with its advisors met in Mumbai over the Diwali weekend to undertake a strategic review of its businesses in view...
A month after announcing its global soft launch across 190+ countries, ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd. (ZEEL), today...
Festivals form an intrinsic part of the Indian culture. Mondelez India, with its spirited campaigns, colourful packaging and unique product formats has been...
Sundrop has launched a new cereal, Choco Popz, a product that is positioned as ideal for snacking all during the day. Asheesh Sharma, Vice President...
ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd. (ZEEL), has partnered with Publicis Capital to help drive its global strategy. One month into...
Zee Entertainment Enterprises Limited (ZEEL), a leading media & entertainment powerhouse, announced the launch of
Magic Moments Music Studio, the premium brand of Radico Khaitan, launched their new TV campaign today. The campaign theme centres around the brand tagline ‘Make...
Myntra announces the launch of Sztori, its in-house plus size apparel brand, especially designed to suit a larger range of body shapes and...
Maruti Suzuki India announced Bollywood Superstar Varun Dhawan as the brand ambassador for Maruti Suzuki ARENA channel. Varun Dhawan exemplifies the confident and dynamic...
At a time when the world’s leading brands are investing in digital technology to bolster business results, some traditionally offline industries like real...
Jai Lala has joined for the newly created position of Chief Operating Officer (COO) at Zenith and will oversee operations, structure and expansion in addition...
Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for the 9 Consecutive Years*,...
Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers - Suzuki Motor Corporation, Japan; has entered...
Fintech major Zeta is all set to add to the festivities this year with multiple product offerings under its digitised gifting suite, Zeta...
There is no limit to what a child can achieve as long as there is confidence and determination, along with the love and...
Ahead of the festive season, Amazon India today unveiled its campaign, “Ab India ki Khushiyon ke beech budget nahin ayeega” for Amazon Great Indian Festival....
Good health is essential for a good life as well as securing you and your family’s future. However, in this stress-filled world, critical...
Alibaba Group’s Mission Million Books, aims to complete the million book donation target...
~ Now more ways to enjoy your favourite music on Amazon Prime Music – Just ask Alexa to play recently heard songs, songs...
Payments app Tez is becoming Google Pay, adding new features and inspiring Google’s global payments strategy Expanded...
- Brought to India by BookMyShow, BAZZAR will open shows to the public from November 15, 2018 onwards in Mumbai...
10.or (pronounced Tenor) today announced the launch of its new smartphone 10.or D2 exclusively on Amazon.in. With a 5.45 inches (13.84 cm) HD+ screen, 18:9...
Its been more than two months since the #ViVOIPL 2018 got over - one of the top most properties in India across categories - and...
Honda Jazz in collaboration with its creative agency Dentsu One, has launched a new campaign for its latest upgrade. With a combination of...
IKEA, the world’s leading Swedish home furnishings retailer opened the doors of its Hyderabad store, its first in India to customers at
Eureka Forbes, which is responsible for creating iconic brands including Aquaguard and Euroclean, has roped in Taproot Dentsu to handle its creative duties....
Mankind Pharma introduces its new product to prevent constipation Ayurvedic-based formulation, KABZEND is available in trendy 50g bottle packaging at Rs.50/- Mankind Pharma,...
smartwater, the premium water brand from Coca-Cola India, in association with Lakmé Fashion Week (LFW) announced winners of ‘The Platform’, a programme to...
· Industrial IOT to surpass the consumer IOT space in India by 2020 states the IAMAI-Deloitte report
Amidst all the glitz and glam, the 19th edition of International Indian Film Awards (IIFA) concluded in Thailand yesterday making it the biggest celebration of...
~Addictive stories & entertainment created exclusively for young bharat~ ScoopWhoop, India's most exciting youth media brand has renamed its Hindi content...
- boAt signs Jacqueline Fernandezas brand ambassador - boAt – a lifestyle brand with fashionable consumer electronics products such as earphones, headphones,...
The global business and communications consultancy Sterling Media has been shortlisted for PR Firm of the Year at the annual UK-India Awards 2018, which...
A girl, a house, and no fresh air: these are the main ingredients of the video at the heart of window and skylight...
The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group. It witnesses a gathering of the best minds in the...
Humor has marketed itself in India in varied ways. Whether it is laughing clubs, standalone comedy shows or through the online community, humor...
exchange4media group is all set to host the 10th edition of Bangalore chapter of Pitch CMO summit on 4th July 2018 at Taj Vivanta, M...
Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...
Campaign highlights the need for travel insurance with a twist WATConsult, the Digital and Social Media agency from Dentsu Aegis Network...
The Vivo Pro Kabaddi Player Auctions 2018 redefined the Kabaddi Ecosystem: · Raider Prashant Kumar Rai bags the highest...
Appointments Will Strengthen the Agency’s Integrated Solutions to Clients Across the Region Essence, a global data and measurement-driven agency and part...
Paisabazaar.com, India’s largest online marketplace for lending products, announced today that it has closed what it believes to be India’s biggest online home...
The account was won in a multi-agency pitch
India’s leading trivia app, BrainBaazi has partnered with Airtel TV to launch a live cricket quiz show called ‘Airtel TV Free Hit Live’. BrainBaazi...
Exclusive offers, discounts and cashback deals on a range of smartphones from May 16th to 18th 2018 Vivo,...
ETechAces Marketing & Consulting Pvt. Ltd., which owns India's leading insurtech brand,
The 9th of May 2018 was marked by the biggest ever acquisition deal when Walmart Inc announced its decision to acquire 77% equity stake in...
The #FeelTheFizz media campaign to have a budget of Rs. 100 Cr. for 2018 Parle Agro, the largest Indian...
Tata Sky’s latest high decibel ATL campaign this season, highlights its multiple entertainment offerings with two versions – one featuring Amitabh Bachchan and the other...
Fanzart, India’s first luxury fan brand, ropes in ‘Perizaad Zorabian’ as the Brand Ambassador for its range of Luxury Fans. The brand also unveiled its...
Viacom18 Motion Pictures today announced the launch of its digital content brand - Tipping Point. The brand will extend the Viacom18 Motion Pictures ethos by...
Red FM is a popular Indian FM radio station broadcasting at the frequency 93.5 megahertz. The radio station launched its second frequency in 2016 by...
Vivo, the global premium smartphone brand, has launched Vivo Y53i featuring 12.7cm (5) display with Face Access and Ultra HD Technology for capturing detailed photos....
Driven by rapid digitisation, there has been a tremendous rise in online content consumption amongst millenials in our country. An analysis done by content...
POPxo - India’s largest community for women, announced raising INR 37 Crore in funding. The investment round was led by Neoplux (Doosan Group,...
In times of digitalisation, when expediency has reached a stage where everything is accessible at fingertips, what does the future hold for online market? As...
Whirlpool of India, a subsidiary of Whirlpool Corporation and the world’s leading home appliance company has roped in celebrity actors Kriti Sanon and Sushant Singh...
The third day of Goafest 2018 saw Sania Mirza, the ace tennis player talking about the importance of sports. She highlighted the fact that sports...
Amir Khan comes on board as Vivo India readies for blockbuster growth in the future Vivo, the global premium smartphone brand, has announced Aamir Khan,...
At the recently held Pitch CMO Summit, the flagship property of the e4m Group, Amazon's Ravi Desai spelt out its goal to be the most...
The integration will help simplify the user onboarding experience and strengthen customer identity verification process India’s first self-drive mobility platform Zoomcar has entered into a...
J. Walter Thompson Amsterdam and ING Bank present ‘Love Beats Money’ - a social experiment designed to discover whether people value their friendship or family...
Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up WATConsult,...
During 24-hour Brand Roadblock Campaigns for Maruti Suzuki & Padmaavat, Truecaller Video Ads delivered over 100 million impressions Truecaller announced a significant milestone to its...
Maruti Suzuki and Google have come together to introduce a unique digital engagement initiative for auto enthusiasts attending the 14th edition of Auto Expo in...
Turkish Airlines presents its new commercial starring world famous heart surgeon and TV personality Dr. Oz at the Super Bowl LII. Turkish Airlines, winner of...
The agency married creativity with technology and changed the way India shops with the world’s first 24 hour Facebook live shopping festival - Big Bazaar’s...
BankBazaar, India’s leading financial marketplace, introduced its latest thematic social media campaign #KidsVsAdults. Built on the insight that over time, most adults lose their childlike...
OLX, India’s largest online classifieds marketplace for Auto, Real Estate, Goods and Services, announced the appointment of Momtaz Moussa as the General Manager of OLX...
Under the patronage of the French Ministry of Culture, the Embassy of France and Institut Français in India in collaboration with TV France International will...
As the Central Government gears up to present the last full budget before elections in 2019, India’s English business news channel, BTVI has launched a...
At the 11th Magazine Congress in New Delhi experts debated the challenges and opportunities that the medium provides in an era where digital and social...
Hrithik Roshan, Actor and Co-Founder of HRX JS: Please tell our readers about HRX. What was the inspiration behind it? HR: HRX has been...
From one-off campaigns to an always-on mode is the future of influencer marketing in India In 2018, 92 percent marketeers are expected to launch at...
KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...
While millennials are not vastly different from the rest, but the pace of change they represent is significant. They are from the generation that has...
A recent display showcasing MRF’s newly launch Perfinza stands out at Chhatrapati Shivaji International Airport, Mumbai. Targeting premium & luxury car owners and potential customers,...
Collaboration with Botworx.ai, launches chatbots for Zee News, Zee News English, WION and DNA on Facebook and Facebook Messenger First of its kind service leverages...
BankBazaar.com, has launched a #GoPaperless music video featuring India's first all-vocal ensemble Voctronica. Ditching the staid old set-up, the music video gives personal finance a...
Sodexo, employee motivation & benefits services, announced its partnership with the Bengaluru-based startup, Goodbox. Employees who use Sodexo Meal Cards can now enjoy the ease...
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Experts predict that India will witness 2.4 crore more cars on t
The outdoor media has continued to cling on to the third position with a
The year 2007 was special for the Internet which came into reckoning for