Zomato changes company name to Eternal

Indian food-tech giant Zomato has officially rebranded itself as Eternal Ltd. The move, which had been in discussion internally for over two years, was formally announced alongside the unveiling of a new corporate identity.

The rebranding stems from Zomato’s evolution beyond food delivery into a broader ecosystem of services. CEO Deepinder Goyal explained that the company needed a new corporate identity to better represent its expanding portfolio. While Zomato remains a key brand, Eternal Ltd. now serves as the parent company overseeing multiple businesses.

Deepinder Goyal, Group CEO and Founder, said in a letter, “When we acquired Blinkit, we started using “Eternal” (instead of Zomato) internally to distinguish between the company and the brand/app. We also thought that we would publicly rename the company to Eternal, the day something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are there. We would like to rename Zomato Ltd., the company (not the brand/app), to Eternal Ltd.”

Under the Eternal Ltd. umbrella, the company will manage Zomato, Blinkit, Hyperpure and District.

Goyal further added, “Our Board has approved this change today and I request our shareholders to also support this change. If and when it is approved, our corporate website will transition from zomato.com to eternal.com. We will also change our stock ticker from ZOMATO to ETERNAL. Eternal will comprise four major businesses (as of now) – Zomato, Blinkit, District, and Hyperpure.”

While the corporate entity changes to Eternal Ltd., the Zomato brand and app will continue to operate as usual. However, the company’s stock ticker will be updated to reflect the new name.