ZEE5 has announced the promotion of Raghuveer Singh to the position of Vice President – Social Media & Content Marketing. In this expanded leadership role, Raghuveer Singh will spearhead the strategic direction for ZEE5's digital marketing, content-driven storytelling, and social engagement across both domestic and international markets.
Raghuveer’s promotion comes on the back of his impactful tenure as Director, Social Media & Content Marketing – India & Global, a position he held since December 2024. Having joined ZEE5 in August 2019 as Associate Director of Marketing for SVOD, he has been instrumental in shaping the platform’s subscription-driven content marketing efforts and driving its digital presence. Over the years, Raghuveer Singh has successfully led innovative marketing campaigns, audience engagement initiatives, and brand storytelling strategies, contributing significantly to ZEE5’s growth and recognition across competitive OTT landscapes.
Commenting on his new role, Raghuveer Singh said: “It’s been an incredible journey at ZEE5—from driving marketing innovations to recently taking charge of our dynamic social media strategy. I’m absolutely thrilled to step into this new role and continue pushing boundaries in content and digital engagement. The platform’s reach and creative potential are immense, and I look forward to delivering exceptional storytelling and engagement experiences for our audiences globally.”
Under his leadership, ZEE5 aims to further strengthen its digital and content positioning, expanding its footprint across key markets and building deeper connections with audiences worldwide.
.jpg)
.jpg)
.jpg)
