Zepto, the quick-commerce app, has announced an exclusive collaboration with Skoda Auto India. The campaign says coming soon on February 8, will offer customers the convenience of purchasing a Skoda car and having it delivered directly to their doorstep.
The innovative ad campaign for this collaboration presents the tagline, "Humare pass mixer hai, phone hai, tablet hai, aur abb…"—taking a familiar turn toward the unimaginable with the addition of a car. This playful and futuristic tagline emphasizes how easy and seamless it has become to purchase not only everyday household items but now, even luxury vehicles, through quick-commerce platforms. Gone are the days when customers were confined to traditional auto dealerships or waiting days for delivery. With this partnership, car shopping is poised to become as simple and fast as ordering groceries or gadgets.
The ad features the all-new Skoda Kylaq, a model that was recently showcased at the Auto Expo, where Skoda Auto India celebrated its 25-year journey in the country and 130 years of global legacy. The brand showcased eight models from its Indian and global portfolios at the event, including the futuristic Vision 7S concept.
Zepto’s swift delivery model, which promises items within minutes, has garnered a loyal customer base across India, primarily serving urban centers where the demand for instant delivery is at an all-time high. With this new venture into car delivery, the app is aiming to bring the same level of convenience and speed to a completely different sector.
In November, the company had joined forces with Park+, a provider of car care solutions, to introduce 15 premium car care products across eight cities in India. This partnership is designed to enhance convenience for car owners by offering easy access to essentials such as cleaning kits, comfort accessories, and maintenance tools.
With India’s private car ownership exceeding 50 million, the need for top-quality car care products continues to rise. By collaborating, Zepto and Park+ aim to meet this growing demand, ensuring that high-quality automotive care solutions are both accessible and affordable for consumers.
Zypp Electric, a Gurugram-based startup specializing in electric vehicles for last-mile delivery had partnered with Zepto to expand this collaboration tenfold over the next year. Currently, Zypp Electric operates from 50 Zepto hubs across Delhi NCR, strengthening its presence in the quick-commerce sector.
For Skoda Auto, this collaboration is an exciting opportunity to expand their reach and cater to a digitally-savvy consumer base that values efficiency and speed. The decision to offer a car delivery service through Zepto is a direct response to the increasing demand for digital-first purchasing experiences. Customers will now be able to browse, select, and purchase their dream car from the comfort of their home, with delivery straight to their door—an option that was previously reserved for much smaller, more accessible products.
.jpg)
